WO2010069230A1

WO2010069230A1 - Automatic identification method and system for exhibition visitor

Info

Publication number: WO2010069230A1
Application number: PCT/CN2009/075337
Authority: WO
Inventors: 顾亲晨
Original assignee: Gu Qinchen
Priority date: 2008-12-17
Filing date: 2009-12-06
Publication date: 2010-06-24
Also published as: CN101436214A

Abstract

A method for automatically identifying exhibition visitors is provided. (1) Firstly, when exhibition clients and visitors arrive at an exhibition hall for entry, information of the visitors is collected by scanning business cards of the visitors or inquiring the visitors directly; when a visitor badge or a visit card is printed, the information of the visitor is encoded into a two-dimensional bar code and printed on a blank area of the badge or visit card, for example, the badge or visit card containing an IC radio-frequency card or a RFID chip is provided to the exhibition client and visitor upon identify and communication information of the exhibition client and visitor is written. (2) Each exhibitor arranges a two-dimensional bar code reader or an IC radio-frequency card reader or an RFID chip reader in exhibition space, when the visitor visits the exhibition space of the exhibitor, the exhibitor reads the visitor badge or visit card of the exhibition client and visitor by the two-dimensional bar code reader or IC radio-frequency card reader or RFID chip reader so that the information of the visitor is acquired quickly.

Description

Instruction manual

Title of Invention: Visitors' Automatic Knowledge of Exhibitions and Systems

Technical field

[1] The present invention relates to a method and system for automatic collection and identification of personal (customer) information at an exhibition.

Background technique

[2] There are many commercial exhibitions at present. Generally, at commercial exhibitions, visitors will prepare some business cards and provide them to exhibitors so that they can introduce themselves as soon as possible, leave contact information, and enable exhibitors to introduce their products in a targeted manner. And follow-up contact services. Or if the visitor does not carry a business card, they need a verbal introduction from the visitor or leave a contact on the signature book.

[3] However, this method has some drawbacks. First, it is cumbersome. Visitors need to prepare more business cards, and the process of exchanging business cards is cumbersome (requires a lot of repeated exchange actions in short breaks), if it is recorded in the signature book. More wasteful. Without the business card or signature, you will not receive detailed and thoughtful services from exhibitors. For exhibitors, obtaining visitor identity information is cumbersome, and tends to be slow for important potential customers. It is also cumbersome to keep the business card (and signature book).

Disclosure of invention

technical problem

[4] The object of the present invention is to propose an automatic identification method and system for exhibition visitors, which can enable the effective and rapid transmission of customer information, and in particular proposes a technical means for exhibitors to more closely grasp the relevant information of customers, and propose a An electronic method of information, and through an effective carrier, is easier and cheaper for exhibitors to read on the exhibitor's booth.

Technical solution

[5] The technical solution of the present invention is: (1) First, the exhibiting customers and visitors arrive at the exhibition hall to log in, scan the visitor's business card or directly ask for information collection for the visitor; print the visitor badge or visit the visitor to the ticket The visitor information is encoded into a two-dimensional barcode printed together on a blank area on the badge or ticket. For example, if you use IC radio frequency card or RFID chip to issue badges or visit cards, the identity and contact information of exhibiting customers and visitors will be written to the badges or visit cards containing IC RF cards or RFID chips and then provided to exhibitors and visitors. (2) Each exhibitor has a two-dimensional bar code reader or IC radio frequency card or RFID chip card reader at the booth. After the visitor visits the exhibitor booth, the exhibitor can read the exhibitor's and visitor's badge or visit ticket through the two-dimensional bar code reader or IC radio frequency card or RFID chip reader, and the exhibitor can quickly get the visitor's information.

When using RFID to provide identity and detailed contact, etc., if it is just a simple ID number, the exhibition organizing committee will naturally store the detailed information corresponding to the ID number and the visitor information, so you can contact the host system of the organizing committee to automatically obtain the The identity of the visitor is displayed. The processing method after obtaining the information is the same as the barcode reading method.

Beneficial effect

The invention has the beneficial effects that: the customer information can be effectively and efficiently transmitted, especially for the exhibitor, and the effective carrier is easily formed after the visitor logs in, and the cost is not high; and the system host can verify the identity of the visitor. Uniqueness, to prevent multiple customers from logging in multiple times with the same business card, that is, fake identity. The trouble of exhibitors has been reduced, and the value of the customers received has been improved to some extent. At the same time, it can reduce the number of business cards issued, which not only saves visitors' expenses, but also is an effective measure for green environmental protection. (An exhibition with 100,000 visitors at a time, with an average of one box of business cards per person, requires a business card worth 2 million yuan; if you use less than 100,000 boxes of business cards, you can cut down 100 trees, which also reduces the environmental pollution of the papermaking process. With at least 10,000 meetings of this level every year in the world, you can use less than 20 billion worth of business cards and cut down 1 million trees! It is equivalent to rebuilding a forest of at least 20 square kilometers!)

DRAWINGS

[8] Figure 1 is a schematic diagram of a two-dimensional bar code, wherein the figure la contains a two-dimensional bar code of personal information, and Figure 2b is a two-dimensional bar code containing personal information protected by a password;

[9] Figure 2 is a block diagram of the composition of the reader

BEST MODE FOR CARRYING OUT THE INVENTION

[10] Implementation 1:

Visitors to the exhibition (mainly potential customers, including organizing committee members, exhibitors, experts, guests, etc.) are required to log in and issue badges or tickets, and now they can pick up badges or tickets for printing. In this process, as long as the identity and contact information of the visitor (including name, position, position) Name, contact number, email address, identity at the exhibition, professional field, etc. This information can be obtained from scanned business cards (also can be entered on-site by inquiry). Encoded into a two-dimensional barcode, printed together on a printed badge or a ticket Just a blank area on the badge or ticket. Once the visitor wears a badge or a ticket, they can enter the tour. The existing two-dimensional barcode printing device can automatically generate the required information to generate a two-dimensional barcode. Typical equipment such as printing a visitor badge or giving visitors a ticket to encode the visitor information into a two-dimensional barcode and print it on the badge or visit. A blank area on the ticket. For example, use the equipment of Shanghai Longbei 2D Barcode Equipment Co., Ltd. By scanning the visitor's business card, the visitor's business card can be automatically converted into electronic information through a text recognition system. Figure 1 is an example of a two-dimensional barcode containing personal information.

[12] Figure 2 shows the block diagram of the commercial information reading instrument. At each booth, a barcode reader can be equipped. The instrument can scan the barcode after it is needed, and then automatically decode it and store it in the instrument. It can also be displayed on the LCD screen of the instrument, which is convenient for exhibitors to read on site. Receive visitors. The information will still be stored in the instrument, and can be transferred to the USB flash drive or uploaded to the computer after the need, so that the information after the exhibition can be sorted, and the tracking service level and work efficiency after the exhibition will be significantly improved.

[13] If necessary, the barcode can be encrypted, that is, the two-dimensional encrypted barcode is used to ensure the security of the information and the security of the system.

[14] Implementation 2:

[15] Embed the electronic identification chip RFID in each visitor's badge or visit ticket. When the visitor approaches a booth, the equipment provided by the booth will automatically detect the arrival of the visitor and report if the RFID Providing identity and detailed contact, etc., can be directly displayed. If the RFID provides a simple ID number, the host system of the organizing committee can be contacted to automatically obtain the identity of the visitor and display it. The processing method after obtaining the information is the same as the barcode reading method. Or, for cost reasons, you can rent a card (in fact, if the card cost is less than ¥1, you can consider giving it to the customer as a commemorative card, so you can print the advertisement on the card and charge the sponsor's advertising fee).

[16] The system instrument includes the following functional modules: 2D barcode reading module 1 (or RF card reader module), touch screen module 2, CPU module (using embedded CPU) 3. Master/slave USB interface module 4, RS232 Communication module 5, power management module 6, etc. (see Figure 2) (4 and 5 modules can be selected as needed).

[17] Another potential technique is the transmission of business card information through the human body through a handshake. It is said that it is possible to reliably carry out the transmission of business card information, etc., but the popularity of this technology still needs to be the next day, the transmission identification device It won't be cheap soon. People also need to know and accept.

[18] Analysis of the advantages and disadvantages of several information carriers:

[19] Two-dimensional barcodes have the following characteristics:

[20] 1) Large storage capacity: 250~1000 characters per square inch, compared with 15 words of one-dimensional barcode, the storage capacity is greatly increased, and Chinese can be stored. The data can be applied not only in English, numbers, Chinese characters, Marks, etc., even blanks can be processed, and the size can be freely chosen, which is not possible with one-dimensional barcodes.

[21] 2) Strong damage resistance. The two-dimensional bar code uses the technology of fault correction to recover from pollution and damage. Even if the bar code is damaged by 50%, the original data can still be interpreted. The misreading rate is 61 million.

[22] 3) High security. Encryption technology is used in two-dimensional barcodes, so security is greatly improved.

Strong anti-interference ability. Compared with magnetic cards, IC radio frequency cards or RFID chips, two-dimensional barcodes have strong anti-magnetic and anti-static capabilities due to their own characteristics. The code system is more abundant.

[23] 4) Cannot be rewritten (good anti-counterfeiting performance).

[24] 5) Low cost and easy to make (there is almost no cost in the exhibition system, because it is printed together with the badge or the ticket). But the reader is relatively expensive.

[25] (While the one-dimensional bar code information has a small capacity, it does not meet the requirements for accommodating all identity information (all identity information must consider at least ~250 characters or more), and the error-resistant rate is not as good as the two-dimensional bar code. Provide a string of digital codes.)

[26] Two-dimensional bar code reader: There are several important parameters in the two-dimensional bar code reader: resolution, scan background, scan width, scan speed, one recognition rate, bit error rate, when you choose It depends on the application for different applications.

[27] IC RF Card or RFID Chip: Larger information capacity (1000 characters per card). The reader is easier to do. But the cost is higher. (IC RF card or RFID chip is a method of transmitting energy through electromagnetic coupling, supplying power to IC RF card or RFID chip, and then reading out information in the card)

[28] Radio frequency identification technology has changed the way bar code technology relies on "tangible" one- or two-dimensional geometric patterns to provide information, through the chip to provide a greater amount of "invisible" information stored therein. Both the RF IC card and the RFI D chip are mature technologies. [29] Of course, the exhibitor can further edit or organize the information through the two-dimensional bar code reader or the IC radio frequency card or the visitor information in the RFID chip without departing from the scope of the invention.

Claims

Claim

[Claim 1] The automatic identification method for visitors to the exhibition, which is characterized by: (1) First, the exhibiting customers and visitors arrive at the exhibition hall to log in, scan the visitor's business card or directly ask for information collection for visitors; print the visitor badge or give visitors The ticket will encode the visitor information into a two-dimensional barcode and print it on a blank area on the badge or visit ticket. For example, if you use an IC RF card or an RFID chip to issue a badge or visit a card, the identity of the exhibiting client and visitor will be displayed. And the contact information is also provided to the exhibitors and visitors after writing the badge or visit card containing the IC RF card or RFID chip; (2) Each exhibitor has a two-dimensional bar code reader or IC radio card on the booth. Or RFID chip reader; After the visitor visits the exhibitor booth, the exhibitor can read the exhibitor and visitor badge or visit ticket through the two-dimensional bar code reader or IC radio frequency card or RFID chip reader, the exhibitor can Get the visitor's information quickly.

[Claim 2] The automatic identification method for visitors to the exhibition, which is characterized in that the electronic identification chip RFID is embedded in each visitor's badge or ticket. When the visitor approaches a booth, the equipment provided by the booth will automatically detect the visitor. The arrival and display, if the RFID provides identity and detailed contact, etc., it directly displays, if it is just a simple ID number, you can contact the host system of the organizing committee to automatically obtain the identity of the visitor and display it. The processing method after obtaining the information is the same as the barcode reading method.