KR20120042265A - Information exchange systems and advertising-promotional methods by treasure-searching game using location infirmation and augmented reality technology - Google Patents

Abstract

PURPOSE: An information exchange system and treasure hunting game type advertising method are provided to offer joy and practical interests to users by fusing mobile technology, internet technology, AR(Augmented Reality) technology, and location information technology. CONSTITUTION: A management server provides a target of AR images to a portable terminal in real time(S40). The portable terminal recognizes the target of the AR image in space coordinates(S50). The portable terminal transmits recognized information related to the target to the management server after displays the recognized AR images on a display unit(S60). The management server discontinues the supply of the real time AR images for the target matched with the recognized information(S70).

Description

Information exchange systems and Advertising-promotional methods by treasure-searching game using location infirmation and augmented reality technology}

The present invention provides augmented reality image based on the location of the mobile terminal using the location information and augmented reality technology, and finds the augmented reality image through the mobile terminal management server stops providing the augmented reality image The present invention relates to an information exchange system through interaction, and a treasure hunt game-type advertisement and promotion method using such a system.

Companies conduct various promotions to promote the sale of new products or services, or to promote new products. Examples include discounts on goods or services, raffle prizes, tastings (or tastings). However, these promotions have not been developed into a concept in which consumers participate in the event because companies provide unilaterally to consumers and consumers are in a passive position.

The present invention is to apply a treasure hunt game that many consumers had fun in school days to the advertising and promotion of the enterprise, which is implemented through a mobile terminal based on location information technology and augmented reality technology.

Currently, mobile terminals are greatly developed according to the development of information and communication technologies and IT technologies. Among them, smart phones combine the advantages of mobile phones and personal digital assistants (PDAs). And a mobile terminal capable of integrating data communication functions such as an Internet connection and directly accessing the Internet using a wireless Internet as well as accessing the Internet in various ways using various web browsing programs.

Unlike the existing mobile phones, which are released as a finished product and use only a given function, hundreds of different applications (applications) can be installed and added or deleted as users want, or they can create and apply their own applications. By doing so, you can take advantage of the interface and features that are right for you.

In addition, the smart phone basically provides a location based service function along with the above Internet service. Location-based service (LBS) is a service system that provides various services to users based on location information. There are largely a cell method using a mobile communication base station and a GPS method using a satellite navigation device. The cell system has been developed and distributed around 2000, and it is difficult to find the exact position because the error range of the position can fly up to several kilometers. On the other hand, because it uses a repeater, it is advantageous to be able to find the location inside the building or underground. The GPS method is a method in which a chip embedded in a mobile phone reads location information sent from a satellite and informs a base station. It is possible to know the position almost exactly because the error range of the position is small. However, due to the characteristics of satellite signals, it is almost impossible to use in high-rise buildings or indoors where reflection and refraction are good. For this reason, new types of location-based service technologies combining cellular and GPS are being developed and released (gowala, Foursquare, etc.). In addition, there are various technologies such as location recognition using local radio waves or ultrasonic waves and location recognition using mobile phone relay stations, but these technologies have advantages and disadvantages in terms of cost, ease of installation, and stock marketability.

Meanwhile, Augmented Reality (AR) technology has begun to be commercialized as smart phones are developed, but it is a field of Virtual Reality (VR) technology, but has a different meaning from Virtual Reality. Virtual reality technology allows users to immerse themselves in the virtual world, so they cannot see the real world, but augmented reality technology is shown to the user in the form where the user can see the real world and the real world and the virtual objects are combined. In other words, virtual reality shows the real world by replacing it with a virtual world, but augmented reality provides users with a little higher reality by supplementing the real world by overlaying virtual objects in the real world.

The modern is defined as the age of communication. Netizens share their thoughts and feelings with other nets by commenting on Internet articles, and these comments are considered a kind of play. In addition, social media such as Twitter, Facebook, and MeToday, which have become common with the development of mobile terminals such as smart phones, have become a great force for public opinion formation and public participation in politics. As a result, information and communication technology is no longer hard and boring, but is friendlyly recognized as a technology that makes the world more fun and more human.In addition, with the development of the national economy, the Korean people's consciousness and living standards have been greatly improved. Rather, the time and effort to find everyday fun and devote to self-development is increasing.

Therefore, the smart phone that can be used by combining the above Internet technology, location-based service technology and augmented reality technology will have a lot of potential applications depending on the development of the application.

The present invention combines mobile technology, Internet technology, location information technology, and augmented reality technology to reproduce the treasure hunt game that has been established as a memory of many consumers, providing users with pleasure and practicality, and advertising to businesses. Its purpose is to provide sales improvement by enhancing the effect.

The present invention is an information exchange system consisting of the interaction between the management server and the mobile terminal synchronized with the application program provided by the management server, the management server by producing an AR (Augmented Reality) target to identify the identification information and content information for each target Build a recorded information DB (Data Base), and set the spatial coordinates of the point where the target is placed to provide an AR image of the target in real time to the mobile terminal approached within a certain radius from the point, the mobile terminal is the In the active mode of the application program, the AR image of the target is recognized on the spatial coordinates, and this is displayed on the display unit directly or indirectly coupled to the mobile terminal, and the recognition information on the target is selected by the user. Can be sent to the management server while storing in, Group management server provides the information exchange system utilizing the position information and the augmented reality technology, characterized in that is configured to stop the real-time image AR provided for the target to be matched to the recognized information, when receiving the information that the said. The spatial coordinates of the point where the target is disposed may be set on a three-dimensional coordinate by latitude, longitude, and altitude.

In addition, the present invention (a) the management server receives a membership request from the user through wired and wireless communication means to build a personal information DB for each member, and providing an application program to the mobile terminal of the member; (b) The management server receives an application for advertising or promotion event from the advertiser through wired / wireless communication means to produce an AR (Augmented Reality) target according to the type and quantity of prizes, and identifies identification information and content information for each target. Constructing a recorded information database (Data Base); (c) sending, by the management server, event information including place and time information about a specific event to a member's mobile terminal; (d) setting, by the management server, spatial coordinates of a point at which the target is arranged in a predetermined event period and providing the AR image of the target in real time to a mobile terminal of a member approaching within a predetermined radius from the point; (e) the mobile terminal recognizing an AR image of the target on a corresponding spatial coordinate in an active mode of the application program and presenting the image on a display unit directly or indirectly coupled to the mobile terminal; (f) transmitting, by the mobile terminal, to the management server while storing recognition information about the target in its own memory according to a user's selection; And (g) the management server receiving the recognition information and stopping providing a real-time AR image for a target matching the recognition information; It provides a treasure hunt game-type advertising? Promote method using location information and augmented reality technology comprising a.

At this time, the step (a) is the management server to build a personal information DB for each member including the interests of the member, the step (c) is to allow the management server to selectively send the event information according to the interests of the member can do.

In addition, in the step (b), the management server may make the AR image of the target into a graphic form according to the image of the prize and produce and provide the same.

In addition, the step (c) may allow the management server to send the place and time information about a specific event to the mobile terminal of the member by any one or more means of text messages, emails, notification services in the application program and social media. .

In addition, in step (d), the management server may set the spatial coordinates of the point where the target is disposed on the three-dimensional coordinates by latitude, longitude, and altitude.

On the other hand, when the display unit is directly or indirectly coupled to the mobile terminal is configured as a touch pad, the step (f) is the mobile terminal is the target when the user touches the AR image of the target displayed on the display unit Recognition information about may be stored in its own memory and transmitted to the management server at the same time.

In addition, the step (g) may further include the step of recording the information on the real-time AR image providing stop for the target matching the identification information received by the management server to the information DB. In addition, in the step (g), the management server may further include a process of notifying the member's mobile terminal of the progress of the treasure hunt game in real time.

In addition, the present invention (h) recording the recognition information received by the management server in the member-specific personal information DB; It may be to include more.

According to the present invention, since a large number of users can be gathered at a place where an advertisement or promotion event is to be performed, it can contribute to a sales increase of a company.

In addition, a general prize event is provided by the company unilaterally rather than the participation of the consumer, the present invention provides an opportunity to obtain a lot of prizes according to the efforts of the consumer (user), so that the consumer (user) To engage in active participation in

In addition, the present invention has a function of the emotional technology that allows the user to look closely at every corner of a specific area, so that the natural environment and cultural facilities can be viewed with a new perspective away from the daily perspective.

In addition, the present invention is to enjoy everyday life as a game, and since it is a game made through the observation of the real world, it seems that it may be developed as an alternative to solve the ills caused by Internet game addiction.

1 is a schematic diagram of a process in which a management server provides an AR image of a target to a mobile terminal.
2 is a schematic diagram of a process in which a management server stops providing an AR image of a target.
3 is a flow chart of the treasure hunt game type advertisement-promote method according to the present invention.
4 is a detailed flowchart of step (a) of the treasure hunt game type advertisement-promote method according to the present invention.
5 is a detailed flowchart of step (b) of the treasure hunt game type advertisement-promote method according to the present invention.
6 shows an embodiment of the information DB recorded in the management server.
FIG. 7 is a schematic diagram of a process in which a management server sends event information to a mobile terminal.
8 illustrates an example in which a management server provides an AR image to a mobile terminal within a predetermined radius from a target.
9 is a detailed flowchart of steps (e) and (f) of the treasure hunt game type advertisement-promote method according to the present invention.
10 is a detailed flowchart of step (g) of the treasure hunt game type advertisement-promote method according to the present invention.

Ⅰ. Information exchange system using location information and augmented reality technology

The present invention relates to an information exchange system comprising a management server and an interaction of a mobile terminal synchronized with an application program provided by the management server. The mobile terminal applicable to the system provided by the present invention can use the Internet and location-based services, the display means should be directly or indirectly coupled, the display means is preferably composed of a touch pad. As the mobile terminal as described above, there is a smart pad combined with a mobile phone function and a smart pad omitted from the mobile phone function. In the present invention, the type of the mobile terminal is not a problem as long as the items described in the claims can be implemented.

Hereinafter, the present invention will be described in detail with the accompanying drawings. As shown in FIG. 1, the management server 1) produces an AR (Augmented Reality) target, 2) constructs an information DB (Data Base) recording identification information and content information for each target, and 3) the target. 4) Set the spatial coordinates of the arranged point to provide the AR image of the target in real time to the mobile terminal approaching within a certain radius from the point. The spatial coordinates of the point where the target is placed may be set on a plane coordinate system expressed by latitude and longitude, but are set on three-dimensional coordinates based on latitude, longitude, and altitude so that a mobile terminal user may not find the target too easily. It is desirable to.

On the other hand, the mobile terminal recognizes the AR image of the target in the spatial coordinates when the target approached within a certain radius from the point where the target is placed in the active mode of the application program, the display directly or indirectly coupled to the mobile terminal Manifested in wealth. Thereafter, as shown in FIG. 2, 1) the recognition information regarding the target may be stored in its own memory by the user's selection using the mobile terminal, and 2) it may be transmitted to the management server. That is, the user using the mobile terminal may transmit the cognitive information to the management server while storing the cognitive information in its own memory, and the transmission process may be omitted without omitting the process of storing the cognitive information. As shown in FIG. 2, the storing and transmitting of the recognition information may be implemented to be performed together with the moment when the AR image of the target displayed on the display unit of the mobile terminal is touched. When the management server receives the recognition information by the above process, it is configured to stop providing the real-time AR image for the target matching the recognition information so that other mobile terminal users cannot see the AR image of the target thereafter. do.

That is, the management server hides the treasure (AR image of the target) in the augmented reality, and when the user of the mobile terminal finds the treasure through the mobile terminal and reports to the management server (transfer information recognition), the user the treasure This will preempt other users.

The AR image of the target is displayed in the mobile terminal through augmented reality technology. In addition, the AR image is displayed only in the mobile terminal approaching within a predetermined radius from the point where the AR image of the target is disposed by using the location information of the mobile terminal. The information exchange system as described above may be applied by applying the treasure hunt game-type advertising and publicity method. Hereinafter, a treasure hunt game-type advertising and publicity method using location information and augmented reality technology will be described.

II. Treasure hunt game-type advertising and publicity method using location information and augmented reality technology

The present invention is a step (a) to (d) made in the management server as shown in FIG. 3, after the step (e) and (f) made in the mobile terminal, after step (g) made in the management server again After that, the management server can optionally perform step (h). The present invention relates to a method of advertising and promotion using augmented reality technology implemented by the mobile terminal and the location information of the mobile terminal, the management server to create a variety of prizes AR image hidden in various spatial coordinates of a specific area, mobile It introduced a treasure hunt game that allows the terminal user to visit the area and find the AR image. This is the same as the treasure hunt mainly in elementary school picnics. The treasure hunt game of elementary school excursions is that if a teacher hides a paper note (treasure) with a brand name written in various places in advance, students search the area at once and the student who finds the paper note (treasure) first takes the prize. Proceeds. In the present invention, the management server similarly places the treasure (target) throughout the advertising and publicity area, and the user (member) looks through the area with a mobile terminal to find a target represented by augmented reality and recognizes the information to the management server. After sending, the management server stops providing the AR image of the target and proceeds in such a way that only the user (member) who first finds the target has a prize matching the target.

Hereinafter, with reference to the accompanying drawings it will be described in detail for each step.

1.step (a)

This step is a sign-up step (S10) made in the management server, the management server receives a membership request from the user through wired and wireless communication means to build a personal information DB for each member, and the application program on the member's mobile terminal To provide.

4 is a detailed flowchart of step (a). A user can access a web page operated by the management server through his or her PC, a smartphone, etc., and apply for membership to use the service provided by the present invention, and the management server receives such a membership application. (S11). In the application for membership registration, the member receives the basic information for implementing the present invention, such as the name, address, and phone number, and builds a personal information DB for each member (S12). At this time, the member personal information DB to include the interest of the member, in step (c) to be described later can be sent to the management server to selectively send the event information according to the interest of the member. After receiving the membership application request from the management server, and after building the personal information DB for each member provides an application program for implementing the present invention to the mobile terminal of the member (S13).

2. Step (b)

This step is an event agency application reception step (S20) made in the management server, the management server receives the application for advertising and promotion event agency from the advertiser via wired and wireless communication means AR (Augmented Reality according to the type and quantity of prizes) ) A step of constructing a target and constructing an information DB (Data Base) that records identification information and content information for each target.

5 is a detailed flowchart of the step (b). Advertisers who wish to use the advertisement / promotion method provided by the present invention may access the web page operated by the management server through wired / wireless communication means and apply for an advertisement / publication event, and the management server may request the advertisement. ? Receive application for proxy event agency (S21). Since the present invention is made of a treasure hunt game type using augmented reality technology made in the outdoor space, it is expected to be effectively utilized in the field where goods and services are provided in the outdoor space such as a traditional market and an amusement park. Thereafter, the management server produces an AR target according to the type and quantity of prizes (S22). The AR target may be produced by a letter according to the prize name, but may be produced and provided by graphicizing according to the image of the prize. Thereafter, the management server builds an information DB recording target identification information and content information (S23). As shown in FIG. 6, in the information DB, when the user later finds an AR image of the target through a mobile terminal together with unique identification information, spatial coordinates, and content information of the target, the recognition information may be recorded together. You can organize the table.

3. Step (c)

This step is an event information sending step (S30) made in the management server, the management server is to send the event information, including the location and time information for a specific event to the mobile terminal of the member.

In addition, the step (c) may allow the management server to send the place and time information about a specific event to the mobile terminal of the member by any one or more means of text messages, emails, notification services in the application program and social media. .

For example, as shown in FIG. 7, the management server transmits event information indicating that the treasure hunt event is performed throughout the Seoul Grand Park between 13:00 and 15:00 on October 10, 2010, to the mobile terminal of the member. It is sending out.

4. Step (d)

This step is to provide a real-time AR image of the target made in the management server, the management server sets the spatial coordinates of the point where the target is placed during the scheduled event period to the mobile terminal of the member approaching within a certain radius from the point In this step, the AR image of the target is provided in real time. At this time, the spatial coordinates of the target can be set on the three-dimensional coordinates by latitude, longitude and altitude.

8 illustrates an example in which a management server provides an AR image to a mobile terminal within a predetermined radius from a target. The picture shown in FIG. 8 is an aerial photo of Seoul Grand Park, and users (members) gathered in Seoul Grand Park often visit every corner of Seoul Grand Park through mobile terminals without knowing where targets 1,2,3 are placed. When the targets 1,2 and 3 enter the range within a 50-meter radius from the positions where the targets 1,2 and 3 are arranged, the AR image of the targets can be visually checked. In other words, the user (members) gathered to a specific place by looking at the event information sent through the step (c) will be able to navigate around the area and find targets located throughout the area through the mobile terminal from time to time.

5. Step (e)

This step is a step of recognizing the AR image of the target made in the mobile terminal, as shown in the flow chart shown in Figure 9 the mobile terminal recognizes the AR image of the target in the active mode of the application program on the spatial coordinates (S51) In this case, the display unit (S52) is directly or indirectly coupled to the mobile terminal.

The management server provides an AR image of the target in real time so that the target can be found through a mobile terminal that has entered a predetermined radius range from the point where the target is placed, and the user (member) possessing the mobile terminal is the application program. When viewing the target is placed through the mobile terminal to activate the AR image of the target will be able to see.

6. (f) step

This step is a step of transmitting the recognition information made in the mobile terminal, as shown in the flow chart shown in FIG. 9 while the mobile terminal stores the recognition information on the target in its own memory by the user's selection (S61) the management It is a step of transmitting to the server (S62). When the display unit directly or indirectly coupled to the mobile terminal is configured as a touch pad, the user touches an AR image of the target displayed on the display unit, thereby allowing the mobile terminal to transmit recognition information about the target to its own memory. It can be stored and transmitted to the management server at the same time. The recognition information is information that a specific user (member) has found a specific target at a specific time, and the management server should stop transmitting the AR image of the target immediately after receiving such recognition information. This point is explained in full detail below.

7. (g) step

This step is to stop the AR image transmission of the target made in the management server, the management server receives the recognition information as shown in the flow chart of Figure 10, providing a real-time AR image for the target matching the recognition information Step to stop.

Since the present invention is made of a treasure hunt game type, if a particular user (member) has preoccupied the treasure (target), other users should no longer be able to acquire the treasure (target). In the present invention, as soon as the management server receives the recognition information, the real-time AR image for the target matching the recognition information is stopped so that two or more targets cannot occupy the target.

10 is a detailed flowchart of step (g). As soon as the management server receives recognition information about a specific target (S71), the management server searches for a target matching the recognition information in the information DB (S72) and immediately stops providing AR images of the corresponding target. Therefore, other users will not be able to see the target afterwards.

In addition, in this step, the management server may further include a step of recording the received information and the information on the real-time AR image providing stop for the target matching the recognition information in the information DB. If the user (member) who sent the recognition information by preempting the target did not accidentally store the recognition information of the target in the memory of the mobile terminal, or there is a problem such as deleting the recognition information by mistake even if the target is stored. Even if the management server has left a record of the recognition information in the information DB, the management server may send the recognition information to the mobile terminal of the user at the request of the user (member), the recognition to the advertiser The information can be sent so that the user can receive the prize.

In addition, the management server may further include a process of notifying the mobile terminal of the member in real time of the progress of the treasure hunt game. For example, if there are 10 targets provided in the event region and the management server receives the recognition information for all 10 of them, the user can use the information of the situation where all the targets are found (that is, the targets are all destroyed). By notifying their mobile terminals, users can later avoid having to find a target. In addition, the above notification is the management server selects the users (members) who entered the area at the time of the treasure hunt game, sent only to the mobile terminal of the selected members, users in areas not related to the treasure hunt game This can reduce unnecessary information being sent about them.

8. (h) step

This step is to record the recognition information received by the management server in the personal information DB for each member, it can be selectively performed after the step (g). By recording the recognition information in the personal information DB for each member, it is possible to rank how many events a particular member participated in the long term and find out how many treasures (targets) have been found. Offering giveaways can motivate you to participate in the event.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the invention. Therefore, the claims of the present invention include modifications and variations that fall within the true scope of the invention.

none

Claims (12)

An information exchange system comprising an interaction between a management server and a mobile terminal synchronized with an application program provided by the management server.
The management server builds an AR (Augmented Reality) target, constructs an information DB (Data Base) recording target identification information and content information, and sets a spatial coordinate of the point where the target is placed, within a predetermined radius from the point. It provides the AR image of the target in real time to the mobile terminal approached,
The mobile terminal recognizes the AR image of the target on the corresponding spatial coordinates in the active mode of the application program, and displays it on a display unit directly or indirectly coupled to the mobile terminal, thereby selecting the target image. It can be transmitted to the management server while storing the recognition information in its own memory,
The management server is an information exchange system using location information and augmented reality technology, characterized in that configured to stop providing a real-time AR image for a target matching the recognition information when receiving the recognition information.
In claim 1,
The management server is an information exchange system using position information and augmented reality technology, characterized in that for setting the spatial coordinates of the point where the target is placed on the three-dimensional coordinates by latitude, longitude and altitude.
(a) receiving a membership application request from a user through a wired / wireless communication means, establishing a personal information DB for each member, and providing an application program to a member's mobile terminal;
(b) the management server receives an application for advertising or promotion event from the advertiser through wired / wireless communication means to produce an AR (Augmented Reality) target according to the type and quantity of prizes, and identifies identification information and content information for each target. Constructing a recorded information database (Data Base);
(c) sending, by the management server, event information including place and time information about a specific event to a member's mobile terminal;
(d) setting, by the management server, spatial coordinates of a point at which the target is arranged in a predetermined event period and providing the AR image of the target in real time to a mobile terminal of a member approaching within a predetermined radius from the point;
(e) the mobile terminal recognizing an AR image of the target on a corresponding spatial coordinate in an active mode of the application program and presenting the image on a display unit directly or indirectly coupled to the mobile terminal;
(f) transmitting, by the mobile terminal, to the management server while storing recognition information about the target in its own memory according to a user's selection; And
(g) receiving, by the management server, the recognition information and stopping providing a real-time AR image for a target matching the recognition information; Treasure hunt game-type advertising? PR method using location information and augmented reality technology comprising a.
4. The method of claim 3,
In the step (a), the management server builds a personal information DB for each member including the interests of the member,
The step (c) is a treasure hunt game-type advertising and publicity method using location information and augmented reality technology characterized in that the management server selectively sends the event information according to the interests of the member.
4. The method of claim 3,
The step (b) is a treasure hunt game-type advertising and publicity advertising method using position information and augmented reality, characterized in that the management server to produce and provide the AR image of the target in accordance with the image of the prize.
4. The method of claim 3,
The step (c) is characterized in that the management server sends the location and time information regarding a specific event to the mobile terminal of the member by any one or more means of text message, email, notification service in the application program and social media. Treasure hunt game-based advertising and information using information and augmented reality technology.
4. The method of claim 3,
In the step (d), the management server sets the spatial coordinates of the point where the target is placed on the three-dimensional coordinates based on latitude, longitude, and altitude. Expression advertising? How to promote.
4. The method of claim 3,
The display unit directly or indirectly coupled to the mobile terminal is composed of a touch pad,
In the step (f), when the user touches the AR image of the target displayed on the display unit, the mobile terminal stores recognition information about the target in its own memory and transmits the same to the management server. Treasure hunt game-type advertising and publicity methods using location information and augmented reality technology.
The compound according to any one of claims 3 to 8, wherein
The step (g) further comprises the step of recording the information on the real-time AR image for the target that matches the recognition information received by the management server and the corresponding recognition information in the information DB. Treasure Hunt game-type advertising and publicity using augmented reality technology.
In claim 9,
Wherein (g) the management server further comprises the step of notifying the progress of the treasure hunt game in real time to the mobile terminal of the member, the treasure hunt game type advertisement using location information and augmented reality technology? How to promote.
11. The method of claim 10,
In step (g), the management server selects only the members who enter the corresponding area at the time when the treasure hunt game is made through the location confirmation of the mobile terminal, and notifies the progress of the treasure hunt game. Treasure Hunt game-type advertising and publicity methods using real technology.
In claim 9,
(h) recording the recognition information received by the management server in the personal information DB for each member; Treasure hunt game-type advertising using the location information and augmented reality technology characterized in that it further comprises?

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