KR20120039828A - Advertisement output device, system and method delivering a different advertising data according to the location of the area - Google Patents

Advertisement output device, system and method delivering a different advertising data according to the location of the area Download PDF

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Publication number
KR20120039828A
KR20120039828A KR1020100101254A KR20100101254A KR20120039828A KR 20120039828 A KR20120039828 A KR 20120039828A KR 1020100101254 A KR1020100101254 A KR 1020100101254A KR 20100101254 A KR20100101254 A KR 20100101254A KR 20120039828 A KR20120039828 A KR 20120039828A
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advertisement
output device
data
space
place
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KR1020100101254A
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Korean (ko)
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신형준
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신형준
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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B5/00—Accessories or details specially adapted for hand carts
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W84/00—Network topologies
    • H04W84/18—Self-organising networks, e.g. ad-hoc networks or sensor networks

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Health & Medical Sciences (AREA)
  • Signal Processing (AREA)
  • Chemical & Material Sciences (AREA)
  • Combustion & Propulsion (AREA)
  • Transportation (AREA)
  • Mechanical Engineering (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: An advertisement outputting apparatus, advertisement providing system, and method thereof are provided to offer advertisement and information for shopping by wirelessly outputting data. CONSTITUTION: A storage apparatus(11) stores the image data and audio data of an advertisement. A control unit(12) reproduces the advertisement by utilizing the stored data and controls communication transmission and reception. An output unit includes an output speaker which outputs audio and display for reproducing a video. A wireless communication unit(16) includes a reception unit and a transmission unit.

Description

Advertisement output device, system and method delivering a different advertising data according to the location of the area}

The present invention relates to an advertisement output device, an advertisement providing system, and a method for changing information provided according to a movement of a place in a predetermined space, and more particularly, an advertisement attached to a cart in a space such as a shopping center, a department store, an airport, and the like. An apparatus, system, and method for providing appropriate advertisements as a place moves through an output device.

       Recently, with the development of wired / wireless communication networks and widespread use of displays using LCDs and LEDs, advertising methods for outputting advertisements by transmitting data through communication networks are rapidly diversifying and being activated.

The subway or bus station provides various local information about nearby areas through TV-type advertising terminals, and also provides advertisements related to it, providing convenience to users, real business effects for advertisers, and advertising agencies. It is bringing new profit models.

      As the new information and communication network called the wireless Internet is spreading and spreading, the method of providing advertisements is further expanded beyond the limitations of space, and various methods of changing the contents of advertisements according to the space have been suggested. In addition, location information can be identified through GPS in a wide range of locations, and within a limited space, signals from the originating device can be received from the receiving device through the USN (Ubiquitous Sensor Network) utilizing RFID to determine the location of the originating device. It became possible.

When the location information identifying system of the wireless communication type is applied to the advertisement providing system, an advertisement may be provided to the calling apparatus to provide an appropriate advertisement according to the position. In large supermarkets and airports, most customers use carts to carry their belongings or purchased items.The carts can be equipped with a sending device that can identify location information, and the data sent to the location can be sent. Providing advertising that is appropriate for time, place and occasion (TPO).

      Technical problem of the present invention for solving the above-mentioned problems is attached to a shopping cart provided in a space such as a shopping center attached to the advertising output device consisting of a sender for sending the location information and a storage device for storing the advertisement data, the customer The present invention provides an advertisement device that can influence the actual shopping purchase by providing different advertisement contents according to the location information identified as the space in the shopping space is moved.

     Another technical problem of the present invention is to differentiate the advertisements according to the movement of the customer through the advertisement system that receives the location information transmitted from the advertisement output device having a communication function through the repeater and transmits the advertisement data to be provided according to the position To provide a system that provides

Another technical problem of the present invention is to provide advertisement data according to a location through data transmission and reception, to provide or stop advertisements according to important customer location information in a shopping space, such as moving between floors, moving to a parking lot, and returning a cart. It is to provide an advertising method such as.

     In order to achieve the above technical problem, the advertisement output device for changing the information provided according to the movement of the place within a certain space of the present invention includes a storage device for storing the video and audio data of the advertisement; A control unit for playing advertisements using the stored data and controlling communication transmission and reception; An output unit comprising a display for reproducing an image and an output speaker for outputting audio; And a wireless communication unit including a receiver for receiving data of advertisements and the like and a transmitter for transmitting location information and the like in wireless communication.

     In addition, the advertisement providing system for varying the information provided according to the movement of the place in the predetermined space for achieving the above object is an advertisement output device for receiving the advertisement data and outputs the advertisement; A data repeater for transmitting the advertisement data to be transmitted through the communication network to the advertisement output device, and receiving and transmitting the location information transmitted from the advertisement output device; A communication network which connects the data repeater and the data providing server to perform data transmission and reception; A data providing server for receiving information transmitted from a communication network and transmitting data transmitted from the data processing apparatus; A data processing device for processing the transmitted data and storing the data in a database; It includes a database for storing processed data.

In addition, the advertisement providing method for varying the information provided according to the movement of the place in the predetermined space for achieving the above object is a step of receiving a signal generated from the advertisement output device to determine whether the space needs to provide an advertisement; Confirming whether advertisement data of the advertisement output device is in a final upgraded state; Identifying a location of the advertisement output device to designate a provided advertisement suitable for the corresponding space and outputting the advertisement through the advertisement output device. Other specific details are included in the detailed description and drawings.

According to the present invention, wirelessly transmits and outputs data that can output an appropriate advertisement to a moving place through an advertisement output device mounted on a mobile device such as a shopping cart in a predetermined space such as a shopping center, thereby outputting data necessary for shopping. By providing advertising and information, it can be usefully used to increase shopping sales.

1 is a functional block diagram illustrating an advertisement output device that changes information provided according to a movement of a place within a predetermined space of the present invention.
2 is a functional block diagram illustrating an advertisement providing system that varies information provided according to a movement of a place within a predetermined space of the present invention.
3 is a flowchart illustrating an advertisement providing method that varies information provided according to a movement of a place within a predetermined space of the present invention.

     Hereinafter, an advertisement output device, an advertisement providing system, and a method for changing information provided according to a movement of a place in a predetermined space according to the present invention will be described with reference to the drawings. However, the following embodiments of the present invention may be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. The embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art.

     It is a functional block illustrating an advertisement output device that changes information provided according to a movement of a place within a predetermined space of the present invention. Advertisement output device that changes the information provided according to the movement of a place in a certain space according to the present invention is a storage device 11 for storing the video and audio data of the advertisement, using the stored data to play the advertisement, and transmit and receive communication A control unit 12 for controlling the control unit, an output unit 13 including a display for reproducing an image and an output speaker for outputting voice, a receiving unit for receiving data of advertisements, etc. over wireless communication, and a transmitting unit for transmitting location information, etc. It consists of a wireless communication unit 16. The output unit 13 includes a display 14 which is a screen for providing image data and an output speaker 15 which outputs audio. In addition, the wireless communication unit 16 is composed of a receiving unit 17 for receiving data provided from the repeater 20 and a transmitting unit 18 for transmitting location information and the like.

    The advertisement output device is mounted on a portable vehicle such as a shopping cart, a shopping cart, a shopping bag, and a package carrier in a space where many people gather, such as a shopping center, a department store, a supermarket, a bus terminal, a train station, an airport, and a passenger terminal.

    The advertisement output device initially stores data for reproducing advertisements that a provider such as a shopping center wants to provide to the customer for each period or space, and then stores the advertisements through the wireless communication unit 16. When receiving a signal for outputting the control unit 12 determines the output of the video and audio of the advertisement through the output unit 13 to provide an advertisement. Since the advertisement output device is mounted on a shopping cart, customers can always notice while moving, and in particular, even in a stationary state such as moving a space using an escalator, it can be more noticeable. As such, the product information, discount information, and event information that the shopping center operator wants to provide to the stationary customer while moving the space are appropriately provided through the wireless communication network. The advertisement output device is a wireless communication, such as infrared wireless communication, Bluetooth, Zigbee (Zigbee), wireless LAN, RFID, such as a variety of wireless communication methods such that the customer provides an advertisement on the move. Advertisements are provided through screens and voices to create effective advertising effects. In this case, displays that provide screens use LCDs, LEDs, AMOLEDs, etc., which have high power and visibility.

    2 is a functional block diagram illustrating an advertisement providing system that varies information provided according to a movement of a place within a predetermined space of the present invention. In order to provide advertisements through the advertisement output device described above, a system for identifying a location of a shopping cart equipped with the advertisement output device and designating an advertisement suitable therefor is required. The system includes an advertisement output device 10 for receiving advertisement data and outputting advertisements, a data repeater for transmitting advertisement data to be transmitted through a communication network to the advertisement output device, and receiving and transmitting location information transmitted from the advertisement output device. 20, a communication network 30 that connects a data repeater and a data providing server to mediate data transmission and reception, a data providing server 40 for receiving information transmitted from the communication network, and transmitting data transmitted from the data processing apparatus, transmission The data processing device 50 is configured to process the data to be stored in a database, and a database 60 for storing the processed data.

    The database 60 stores data of all advertisements to be provided to customers by a shopping center or the like, and then the shopping cart equipped with the advertisement output device 10 is provided with a data repeater 20 to provide advertisements. Recognizing that the access to the, using the communication network 30 transmits the advertisement data to provide an advertisement. This communication network can be provided in various communication networks such as internet network, cable network, telephone line (PSTN), power line (PLC), optical communication network, CDMA, Wibro, Wi-fi, wireless LAN, optical wireless communication, AV line. The advertisement data stored in the database 60 identifies suitable advertisements according to the position of the advertisement output device 10 mounted on the shopping cart through the data processing device 50, and the data of the advertisements in the data providing server 40. By requesting the transmission, utilizing the communication network 30 through the data providing server 40, the data repeater 20 transmits the data of the advertisement to the advertisement output device (10). Accordingly, the customer using the shopping cart is provided with an appropriate advertisement according to their movement.

     3 is a flowchart illustrating an advertisement providing method that varies information provided according to a movement of a place within a predetermined space of the present invention. As described above, the shopping center operator provides the appropriate advertisement to the customer through the system for providing the advertisement through the advertisement output device. In order to provide the advertisement, the wireless communication unit of the advertisement output device 10 ( 16) When the signal S101 generated through the transmitter 18 is received through the system (S201), it checks the location information and confirms whether the space needs to provide an advertisement (S202). In the case of a parking lot or an outdoor space that is not an advertisement required, it is checked whether or not it is returned (S205). Check (S203). This is so that operators may update the data of advertisements from time to time to provide consumers with information on the most recent products and shopping. If it is not yet upgraded to check the upgrade status, the necessary data is transmitted through the communication network 300 to store the data in the advertisement output device 10 through the repeater 20 (S103). If the data upgrade is completed, the position is checked (S204), and it is determined by determining what kind of advertisement data is required (S205). Advertisement suitable for a place is output (S104) by transmitting information on which advertisement is suitable for the location among the many advertisement data already stored in the advertisement output device 10 to the advertisement output device. When the reproduction of the advertisement is completed (S105), the position is again checked (S206) to see whether it is still necessary to provide the advertisement. If the customer using the shopping cart with the corresponding advertisement output device 10 is still in the space where it is necessary to provide the advertisement, the advertisement is output again by specifying a suitable advertisement for the position (S205). S104). When the customer using the shopping cart is no longer in the space that needs to provide the advertisements, it is checked whether the shopping cart equipped with the advertisement output device is returned to the return location out of the shopping space (S208). If it is confirmed that the customer returned the cart, the advertisement is terminated.

This enables operators such as shopping centers to place advertising outputs on devices such as shopping carts used by consumer customers in the business space, and to identify the location wirelessly and provide appropriate advertisements to customers in the relevant space in real time. In addition, it can help to enhance corporate image by increasing direct product sales and increasing the fun for customers on the move.

Although the above-described exemplary embodiments of the advertisement output device, the advertisement providing system, and the method for varying the information provided according to the movement of the place in the predetermined space according to the present invention have been described, the present invention is not limited thereto, but the claims It is possible to carry out various modifications within the scope of the invention and the accompanying drawings and this also belongs to the invention.

Claims (11)

In the advertising output device that can be carried by customers in a certain space,
A storage device for storing video and audio data of an advertisement;
A control unit for playing advertisements using the stored data and controlling communication transmission and reception;
An output unit comprising a display for reproducing an image and an output speaker for outputting audio;
Advertisement output device for varying the information provided according to the movement of a place in a certain space, characterized in that it comprises a wireless communication unit consisting of a receiver for receiving the data, etc. of the advertisement by wireless communication and a transmitter for transmitting location information, etc.
The method of claim 1,
The predetermined space is a large output shopping center, a department store, a supermarket, a bus terminal, a train station, an airport, or a passenger ship terminal. The method of claim 1,
Advertisement output device for changing the information provided according to the movement of a place in a certain space, characterized in that the advertisement output device is attached to at least one of a shopping cart, a portable shopping cart, a shopping bag, a package carrier.
The method of claim 1,
Wireless communication of the wireless communication unit is an infrared ray wireless communication, Bluetooth, Zigbee (Zigbee), wireless LAN, RFID, characterized in that the advertisement output device that changes the information provided according to the movement of the place in a certain space, characterized in that
The method of claim 1,
The display of the output unit is an LCD, LED, AMOLED advertising output device that varies the information provided according to the movement of a place in a certain space, characterized in that
In the system for providing an advertisement using an advertisement output device that can be carried by a customer in a certain space,
An advertisement output device for receiving advertisement data and outputting advertisements ;
A data repeater for transmitting the advertisement data to be transmitted through the communication network to the advertisement output device, and receiving and transmitting the location information transmitted from the advertisement output device;
A communication network which connects a data repeater and a data providing server to mediate data transmission and reception;
A data providing server for receiving information transmitted from a communication network and transmitting data transmitted from a data processing apparatus;
A data processing device for processing the transmitted data and storing the data in a database;
Database that stores processed data
Advertisement providing system for different information provided according to the movement of a place in a certain space comprising a
The method of claim 6,
The communication network is a place in a certain space, characterized in that one of the Internet network, cable network, telephone line (PSTN), power line (PLC), optical communication network, CDMA, Wibro, Wi-fi, wireless LAN, optical wireless communication, AV line Ad serving system that changes the information provided according to the movement In the method for providing an advertisement using an advertisement output device that can be carried by the customer in a certain space,
Receiving a signal generated from the advertisement output device to determine whether the space needs to provide an advertisement;
Confirming whether advertisement data of the advertisement output device is in a final upgraded state;
Identifying a location of the advertisement output device, designating a provided advertisement suitable for a corresponding space, and outputting the advertisement through the advertisement output device;
Advertisement providing method for different information provided according to the movement of a place in a certain space comprising a
The method of claim 8,
After the step of outputting through the advertising output device to reconfirm the location is still in the advertisement providing space, and checking whether the device has been returned, and further comprising the step of providing information according to the movement of the place in a certain space How to serve ads
The method of claim 9,
If the advertisement output device is still in the advertisement providing space, the information provided according to the movement of the place in the predetermined space further comprises the step of outputting through the advertisement output device by specifying the provided advertisement suitable for the space again. How to serve ads
The method of claim 9,

Checking whether the device has been returned and if it is not yet returned, checking the location again and re-confirming whether it is in the advertisement providing space, characterized in that it further comprises the step of providing information according to the moving information provided according to the movement of the place in the space

KR1020100101254A 2010-10-18 2010-10-18 Advertisement output device, system and method delivering a different advertising data according to the location of the area KR20120039828A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014035150A1 (en) * 2012-08-31 2014-03-06 Samsung Electronics Co., Ltd. Method and device for displaying information

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014035150A1 (en) * 2012-08-31 2014-03-06 Samsung Electronics Co., Ltd. Method and device for displaying information

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