KR20120026282A - System and method of providing user personalized advertisement using settop-box control log and contents search log - Google Patents

Abstract

PURPOSE: A system for providing a user customized advertisement using settop box control records and content search records and a method thereof are provided to enable a user to use a mobile terminal capable of wireless communication to access a broadcast content managing server, thereby providing a user customized advertisement to the user. CONSTITUTION: A user content usage information managing unit(220) generates user content usage information for a user of the mobile terminal using at least one of an interactive TV device control request signal and a search request signal received from the mobile terminal. A customized advertisement managing unit(250) obtains content matched with the user content usage information. The obtained advertisement content is outputted through an interactive TV device or the mobile device.

Description

System and method for providing customized advertisement using set-top box control record and content search record {SYSTEM AND METHOD OF PROVIDING USER PERSONALIZED ADVERTISEMENT USING SETTOP-BOX CONTROL LOG AND CONTENTS SEARCH LOG}

The present invention relates to a system and method for providing customized advertisements, and more particularly, to a system and method for providing personalized customized advertisements to a user using a set-top box control record and a content search record.

Recently, due to the development of the Internet, a service for providing media content through an internet line, for example, an IPTV (internet protocol TV) service, has been widely used. In addition, advertisements of various contents are provided along with the media contents.

In the related art, the advertisement provided by the IPTV service may include contents of various products or contents, but the user may not select the contents of the advertisement provided and may be exposed to an unwanted advertisement.

Conventionally, in order to solve such a problem, a method of acquiring interest information of a user using a remote controller and providing an advertisement matching the acquired interest information to a user is provided in order to provide a customized advertisement for each user.

However, since the remote control is not used by individual users, but by one or more family members, the interest information obtained by using the remote control includes personalized advertisements for individual users, including the interests of family members rather than the individual's interests. There was a problem that can not be provided.

Also, with the recent emergence of smart phones, many users are getting used to entering search terms using smart phones as services such as searching, short texting, and sending mail are suddenly activated. Efforts have been made to perform a search in various fields or to use it as an input tool of IPTV, but there was a problem in that the search information or the IPTV control information using a smartphone are not sufficiently utilized.

An embodiment of the present invention provides a personalized mobile terminal capable of wireless communication, such as a set-top box through a content search information that searches for content using a smartphone or the like, or an IPTV service providing server using the mobile terminal. It is intended to provide a personalized advertisement to the user based on the content control information using the content by controlling.

As a technical means for achieving the above-described technical problem, the first aspect of the present invention is the user content for each user of the mobile terminal by using at least one of the two-way TV device control request signal and the search request signal received from the mobile terminal A user content usage information manager for generating usage information and a customized advertisement manager for acquiring advertisement content matching the user content usage information, wherein the advertisement content obtained by the customized advertisement manager includes the mobile terminal or the mobile terminal; It is possible to provide a user-customized advertisement providing system that is output through the interactive TV device controlled through.

In a first aspect of the present invention, the user content usage information management unit searches a content based on a search word included in the received search request signal and a user content based on one or more search terms received from the mobile terminal. And a user content search information management module for generating search information, wherein the content usage information includes the user content search information, and the advertisement content matching the user content search information is obtained by the customized advertisement manager. It may be output through the mobile terminal together with the content search result by the content search module.

In addition, in the first aspect of the present invention, the user content usage information manager may be configured to generate a control signal for the bidirectional TV device based on the received bidirectional TV device control request signal, and the bidirectional TV device. And a user content control information management module to generate user content control information based on a control signal for the user, wherein the content usage information includes the user content control information, and the advertisement content matching the user content control information is customized. It may be obtained by the advertisement manager and output through the control target terminal.

The second aspect of the present invention is (a) receiving from the mobile terminal at least one of a control request signal for controlling the interactive TV device and a search request signal for content, (b) of the control request signal and the search request signal Generating user content usage information for the user of the mobile terminal based on at least one; (c) acquiring advertisement content matching the user content usage information; and (d) moving the obtained advertisement content to the mobile terminal. It may provide a user-customized advertisement providing method comprising the step of providing to the interactive TV device controlled through the terminal or the mobile terminal.

According to a third aspect of the present invention, there is provided a broadcast content management server that generates a control signal for the interactive TV device based on a control request signal for the interactive TV device received from a mobile terminal, and the interactive TV device received from the broadcast content management server. A set-top box controlled based on a control signal of the broadcast content management server, the broadcast content management server generates user content usage information based on a control request signal received from the mobile terminal, and uses the generated user content. A user-customized advertisement providing system using an interactive TV device that can be controlled by a mobile terminal that provides advertisement content matching information to the set-top box can be provided.

According to the problem solving means of the present invention described above, a user-customized advertisement is provided to the user based on information that the user searches for the content by accessing the broadcast content management server using a mobile terminal capable of wireless communication such as a smartphone or a tablet PC. Can provide.

In addition, according to the above-described problem solving means of the present invention, the user can provide a user-customized advertisement based on the information that the user controls the terminal, such as a set-top box through the broadcast content management server using a mobile terminal.

1 is a diagram illustrating a configuration for providing a user-customized advertisement using content search information in a user-customized advertisement providing system according to an embodiment of the present invention;
2 is a diagram illustrating a configuration for providing a user-customized advertisement using set-top box control information in a user-customized advertisement providing system according to an embodiment of the present invention;
3 is a signal flow diagram illustrating a flow of a method for generating user content search information according to content search in a method for providing a user-tailored advertisement according to an embodiment of the present invention;
4 is a signal flow diagram illustrating a flow of a method for generating user content control information according to set-top box control in a method for providing a user-customized advertisement according to an embodiment of the present invention;
5 is a signal flow diagram illustrating a flow of a method for providing user-customized advertisement content in a method of providing a user-customized advertisement according to an embodiment of the present invention;
6 is a diagram illustrating a configuration of an IPTV management server in a user-customized advertisement providing system according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

1 is a diagram illustrating a configuration of providing a user-customized advertisement using content search information in a user-customized advertisement providing system according to an exemplary embodiment of the present invention.

The mobile terminal 100 accesses the IPTV management server 200 through wireless communication and requests a search for content provided by the IPTV management server 200. The mobile terminal 100 may include a terminal capable of wireless communication such as a smart phone, a personal digital assistant, a tablet PC, and the like.

The mobile terminal 100 may access the IPTV management server 200 by using the installed application and perform content search.

The IPTV management server 200 performs the requested search in response to the search request received from the mobile terminal 100. The IPTV management server 200 receives a search word and identification information of the mobile terminal 100 together with the search request. The IPTV management server 200 analyzes the identification information of the received mobile terminal 100 to identify a user of the mobile terminal 100, and stores the search word by matching the identified user.

The IPTV management server 200 may store a record of a search term requested by a user and analyze the information to determine user content search information such as a user's interests and dispositions, and use the user content search information. You can choose a personalized ad.

The IPTV management server 200 requests an advertisement providing server 300 that matches a search term requested by the mobile terminal 100, receives the advertisement from the advertisement providing server 300, and receives the advertisement together with the search result. To the mobile terminal 100.

The IPTV management server 200 may receive the advertisement corresponding to the user content search information identified through the search history, as well as the advertisement matching the search word, from the advertisement providing server 300 and provide the advertisement with the search result to the mobile terminal 100. Can be.

2 is a diagram illustrating a configuration for providing a user-customized advertisement using set-top box control information in a user-customized advertisement providing system according to an embodiment of the present invention.

A user may use the mobile terminal 100 in place of a remote controller of the set-top box (STB) 400 to watch IPTV in the home.

The mobile terminal 100 receives a signal from a user, for example, a signal for selecting specific content or a playback signal for the selected content, generates a control request signal corresponding to the input signal, and generates a control request through wireless communication. The signal is transmitted to the IPTV management server 200.

The IPTV management server 200 analyzes the control request signal received from the mobile terminal 100 and generates a control signal corresponding to the intention of the user. The IPTV management server 200 transmits the generated control signal to the set-top box (STB) 400 used by the user through the network to control the set-top box (STB) 400.

The IPTV management server 200 analyzes the control request signal received from the mobile terminal 100 to control user content such as the type of content preferred, time of use, usage pattern, for example, whether or not the content is constantly watched. Generate and store the information.

When the IPTV management server 200 controls the set-top box 400 according to the control request signal received from the mobile terminal 100, an advertisement is provided together, for example, video on demand (VOD) content requested to be provided. When the advertisement is set to be provided while loading the IPTV management server 200, the advertisement corresponding to the stored user content control information is received from the advertisement providing server 300 and provided to the set-top box 400 together with the content loading screen. Display through the display device 410.

3 is a signal flow diagram illustrating a flow of a method for generating user content search information according to a content search in a method for providing a user-tailored advertisement according to an embodiment of the present invention.

In step S105, the mobile terminal 100 requests the content search to the IPTV management server 200. The mobile terminal 100 may transmit search term information for content search and identification information of the mobile terminal 100 to the IPTV management server 200 together with the search request.

In step S110, the IPTV management server 200 analyzes the search word received in step S105 to obtain a search result matching the search word. That is, the IPTV management server 200 may obtain a search result by searching for a content requested from the mobile terminal 100 in a content database included in the IPTV management server 200 or a separate content database.

For example, when the search word received in step S105 is 'car', the IPTV management server 200 may search for content related to the car and obtain information of the searched content from the content database.

In step S115, the IPTV management server 200 requests the advertisement providing server 300 for an advertisement matching the search word received together with the search request in step S105.

For example, when the search word received in step S105 is' car ', the advertisement providing server 300 may request an advertisement for' car 'or an advertisement for' car'-related product.

In step S120, the advertisement providing server 300 provides the advertisement requested in step S115 to the IPTV management server 200.

In step S125, the IPTV management server 200 provides the mobile terminal 100 with the search result obtained in step S110 and the advertisement provided from the advertisement providing server 300 in step S120.

The IPTV management server 200 may combine the search results and the advertisements into one screen and provide the search results and the advertisements to the mobile terminal 100. The IPTV management server 200 may provide the search results and the advertisements on one screen according to a predetermined criterion.

In step S130, the IPTV management server 200 obtains user identification information by using the identification information of the mobile terminal 100 received together with the content search request in step S105. In addition, when the mobile terminal 100 transmits the identification information of the user of the mobile terminal 100 together with the content search request in step S105, the IPTV management server 200 may skip the user identification information acquisition process. .

In step S135, the IPTV management server 200 matches the user search word received from the mobile terminal 100 in step S105 with the user identification information obtained in step S130 and stores it in the database.

Whenever the IPTV management server 200 receives a content search request from the mobile terminal 100, the IPTV management server 200 may collect the search history of the user by matching and storing the search word received with the search request.

In step S140, the IPTV management server 200 analyzes the search word stored in step S135 and one or more search terms previously matched with the user to generate user content search information.

The generated user content search information may include information about the user's interests according to the user's search history, the type of the searched content, and the like, and may include information about the types of the customized advertisements analyzed using the information. Can be.

4 is a signal flowchart illustrating a flow of a method for generating user content control information according to set-top box control in a method for providing a user-tailored advertisement according to an embodiment of the present invention.

In step S205, the mobile terminal 100 transmits a control request signal to the IPTV management server 200 through wireless communication.

The control request signal transmitted to the mobile terminal 100 may include identification information of a terminal to be controlled, that is, a settop box (STB) to be controlled and identification information of the mobile terminal 100.

In step S210, the IPTV management server 200 analyzes the control request signal received in step S205 to determine what control the user of the mobile terminal 100 requests for the set-top box STB. Determine whether mechanical control of the set-top box (STB) is requested, such as controlling the content played on IPTV, adjusting the volume, adjusting the channel for real-time broadcasting, such as selecting, playing, or pausing content.

In step S215, the IPTV management server 200 generates a control signal for controlling the set-top box 400 using the analysis result of the control request signal in step S210. The generated control signal includes the control content requested by the user of the mobile terminal 100 through the control request signal, and may be generated in a format that can be read by the set-top box 400.

In step S220, the IPTV management server 200 analyzes the identification information of the target terminal to be controlled by the user received with the control request signal in step S205 to identify the control target terminal, that is, the set-top box 400. Understand the information.

The IPTV management server 200 may grasp identification information of the set-top box 400, which is a control target terminal, to determine a transmission target of the control signal generated in step S215.

In step S225, the IPTV management server 200 transmits the control signal generated in step S215 to the set top box 400, which is a control target terminal.

In step S230, the set-top box 400 analyzes the control signal received in step S225, and in response to the control signal received in step S225, for example, selecting a content, starting playback, moving a playback section, Content-related operations such as playback stop or mechanical operations such as volume control are performed.

In step S235, the set-top box 400 transmits a control result according to the operation performed in step S230 to the IPTV management server 200.

In step S240, the IPTV management server 200 obtains identification information of the mobile terminal 100 included in the control request signal received in step S205 to determine the user of the mobile terminal 100.

The IPTV management server 200 may preset one or more mobile terminals as control terminals for one or more set-top boxes, and in this case, match the identification information of the mobile terminal set as the control terminal and the user information of the mobile terminal, and store them in advance. .

Accordingly, the IPTV management server 200 may identify the user of the mobile terminal 100 by searching for user information matching the identification information of the mobile terminal 100 among prestored user information.

In step S245, the IPTV management server 200 matches the user of the mobile terminal 100 identified in step S235 and stores the control result received in step S235 in a database.

In the database of the IPTV management server 200, one or more control results for the set-top box according to the control request of the mobile terminal 100 previously generated may already exist, and the IPTV management server 200 is already stored in step S245. In addition to the control results, new control results can be matched and stored for the user.

In step S250, the IPTV management server 200 analyzes the control results stored in step S245 and earlier to generate user content control information, and matches and stores them in the user.

The user content control information may include information such as the type of the content selected by the user, played time information, played time information, and a playback pattern. Information about the backs may also be included.

In the above-described embodiment of the present invention, the user content search information and the user content control information have been described as being separately collected and managed, but are not limited thereto. The IPTV management server may generate user content search information generated for each user. User-specific content usage information specific to each user may be generated by mapping relevant information among the user content control information.

For example, the IPTV management server maps the user's search contents included in the user content search information and the content usage information included in the user content control information to identify the content actually used among the contents searched by the user, and uses the information. Therefore, the user may distinguish and manage the information of the content of interest and the content actually used.

In addition, the IPTV management server maps the user's search contents and content usage information to obtain individual related search terms that are recognized by each user for the content used by the user, and thereafter the user's request for the content is requested. By providing the relevant personalized search terms, the user can more easily search and use the contents.

5 is a signal flow diagram illustrating a flow of a method for providing user-customized advertisement content in a method of providing a user-customized advertisement according to an embodiment of the present invention.

In step S305, the mobile terminal 100 transmits a content search request signal or a control request signal for the set-top box 400 to the IPTV management server 200. The mobile terminal 100 may request a content search through the IPTV management server 200 or control of the set-top box to the IPTV management server 200 using a pre-installed application.

The mobile terminal 100 may transmit identification information of the mobile terminal 100 to the IPTV management server 200 together with the content search request signal or the control request signal for the set-top box.

In step S310, the IPTV management server 200 analyzes the search request signal or the control request signal received in step S305, for processing according to the received signal, for example, for content search or control of the set-top box. Control signal generation and so on.

In step S315, the IPTV management server 200 analyzes the content search request signal or the set-top box control request signal received in step S305 to determine whether the advertisement needs to be exposed.

That is, the IPTV management server 200 determines whether the advertisement is to be exposed according to the result of searching the content or controlling the set-top box according to the received request signal.

The advertisement may be exposed along with the content search result, or may be exposed to the playback standby screen when the content is used by control of the set-top box, for example, when the content is selected and the corresponding content is loaded.

In step S320, the IPTV management server 200 obtains user information of the mobile terminal 100 using the identification information of the mobile terminal 100 received in step S305.

In step S325, the IPTV management server 200 may generate user analysis information about the user of the mobile terminal 100, which is previously generated and stored using the user information obtained in step S320, that is, user content search information or user content. Obtain control information.

In operation S330, the IPTV management server 200 uses advertisement information stored in advance for a customized advertisement for the user of the mobile terminal 100 using the user content search information or the user content control information acquired in operation S325. Search.

The IPTV management server 200 may store information about advertisements that can be provided in a database in advance, and the advertisement information may include information for user customization, such as types and contents of advertisements.

Accordingly, the IPTV management server 200 analyzes user content search information or user content control information to obtain information on a field, a product, a person, and the like, which are most likely to be of interest to the user, and obtains the information from the previously stored advertisement information. By searching for a matching advertisement, a personalized advertisement for the user of the mobile terminal 100 may be searched.

In step S335, the IPTV management server 200 requests the advertisement providing server 300 for the content of the advertisement retrieved in step S330. The advertisement information used for the user-tailored advertisement search may include information of an advertisement providing server that provides the corresponding advertisement, and the IPTV management server 200 uses the advertisement information to search for the contents of the advertisement in step S330. The advertisement content is requested to the advertisement providing server 300 that provides the advertisement.

In operation S340, the advertisement providing server 300 provides the advertisement content requested in operation S335 to the IPTV management server 200.

In step S345, the IPTV management server 200 determines the type of the signal received in step S305. That is, the IPTV management server 200 determines whether the signal received in step S305 is a search request signal or a control request signal.

In step S350, if the signal received in step S305 is a search request signal, the IPTV management server 200 performs the content search result performed in accordance with the received signal processing in step S310 and the advertisement in step S340. The advertisement content received from the providing server 300 is transmitted to the mobile terminal 100.

In operation S355, the mobile terminal 100 displays the search result and the advertisement content received in operation S350 on the screen of the mobile terminal 100.

In step S360, when the signal received in step S305 is a control request signal, the IPTV management server 200 provides an advertisement in step S340 and a control signal generated according to the received signal processing in step S310. The advertisement content received from the server 300 is transmitted to the set-top box (STB) 400.

In operation S365, the set-top box 400 performs an operation corresponding to the control signal received in operation S360, and displays a display device connected to the set-top box 400 in response to the advertisement content received in operation S360. Output is displayed).

As such, in one embodiment of the present invention, the content search record or the control record for the set-top box by the user is accumulated through a search or control process using a mobile terminal and personalized to the user by using the accumulated search record or control record. As the content usage information is generated by being matched with each user, personalized customized advertisements for each user using the personalized content usage information may be provided to the user.

Therefore, the user-customized advertisement as described above may be provided together with the screen according to the control result only when the control of the set-top box is controlled by the mobile terminal. The same user-customized advertisement may not be provided.

In the above description, the advertisement providing server has been described as a separate server from the IPTV management server, but is not limited thereto. The IPTV management server may include an advertisement providing server.

In addition, in the above-described embodiment of the present invention, the content search results are described as being displayed on the screen of the mobile terminal 100, but the present invention is not limited thereto, and the content search results are transmitted to the set-top box according to the user's selection. It may be displayed on a display device connected to a box, for example, a TV.

6 is a diagram illustrating a configuration of an IPTV management server in a user-customized advertisement providing system according to an exemplary embodiment of the present invention.

The IPTV management server 200 according to an embodiment of the present invention includes a request signal receiver 210, a user content usage information manager 220, and a customized advertisement manager 250.

The request signal receiving unit 210 receives a content search request signal or a set-top box control request signal from a mobile terminal (not shown), and receives the received content search request signal or the set-top box control request signal from the content search management unit 230 or the set-top box. The control manager 240 transmits the data.

The user content usage information manager 220 includes a content search manager 230, a set-top box control manager 240, and a user content usage information database 260.

The content search manager 230 includes a content search module 232, a user content search information management module 234, and a search result / advertisement sending module 236.

The content search module 232 searches for a search word included in the content search request signal in response to the content search request signal received from the mobile terminal, and generates search result information according to the search result.

The user content retrieval information management module 234 generates user content retrieval information using a search term requested by the user.

The user content search information management module 234 collects the search terms requested for each user to generate a search history, and uses the generated search history to search for the user's interests according to the user's search history, the type of searched content, and the like. User content search information including information may be generated.

The user content retrieval information management module 234 stores the generated user content retrieval information in the user content usage information database 260.

The search result / advertisement transmission module 236 transmits the search result information generated by the content search module and the advertisement content received from the advertisement providing server (not shown) by the customized advertisement management unit 250 to the mobile terminal which requested the content search. .

The search result / advertisement transmitting module 236 may combine the search result information and the advertisement content into one screen in a predetermined manner and transmit the search result information and the advertisement content to the mobile terminal.

The set-top box control manager 240 includes a control signal generation module 242, a user content control information management module 244, a control signal transmission module 246, and an advertisement transmission module 248.

The control signal generation module 242 analyzes the set top box control request signal received from the mobile terminal and generates a control signal including information for controlling the set top box in response to the control request signal.

The user content control information management module 244 generates a set-top box control history including content usage information for each user by using the generation record of the control signal by the control signal generation module 242, and uses the generated control history. User content control information including information on content used for each user is generated.

As described above, the user content control information may include not only content information, playback time information, and playback pattern information reproduced by the user, but also information on a field of interest of the user, a genre of content that is mainly of interest, and the like.

The user content control information management module 244 stores the generated user content control information in the user content usage information database 260.

The control signal transmission module 246 transmits the control signal generated by the control signal generation module 242 to a set top box (not shown) which is a control target. The identification information of the set top box may be included in the control request signal, and the control signal transmission module 246 may transmit the control signal using the identification information of the set top box.

The advertisement sending module 248 transmits the advertisement content received from the advertisement providing server (not shown) by the customized advertisement managing unit 250 to the set top box which is the control target.

The customized advertisement manager 250 may include a user-specific advertisement matching module 252, an advertisement content request / receiver 254, and an advertisement information database 256.

The user-specific advertisement matching module 252 receives a user-customized advertisement providing request from the content search management unit 230 or the set-top box control management unit 240, and in response to the user analysis information stored in the user content usage information database 260, That is, a user-tailored advertisement is searched for using a user content search information or user content control information.

That is, the user-specific advertisement matching module 252 receives user information from the content search management unit 230 or the set-top box control management unit 240 and uses the user content search information or the user content control information matching the received user information. Obtained from the content usage information database 260.

In addition, the user-specific advertisement matching module 252 obtains information about an advertisement that can be provided to the user from the advertisement information database 256, and matches the user content search information or the user content control information using the obtained advertisement information. Search for ads.

The advertisement information database 256 includes information about advertisements that can be provided to a user through a mobile terminal or a set top box. Accordingly, the advertisement matching module 252 for each user may search for advertisements matching the user content search information or the user content control information among the advertisement information stored in the advertisement information database 256.

The advertisement content request / receiver 254 requests the advertisement providing server for a customized advertisement for the user searched by the user-specific advertisement matching module 252. The advertisement information stored in the advertisement information database 256 may include information about an advertisement providing server that provides a corresponding advertisement, and the advertisement content request / receiving unit 254 uses the information about the advertisement providing server to advertise for each user. The matching module 252 may request the advertisement providing server for the customized advertisement searched for.

In one embodiment of the present invention, the user content usage information management unit 220, as described above, by mapping the relevant information of the user content search information and the user content control information generated for each user to each The user content usage information specialized for the user can be generated.

In particular, the user content usage information management unit 220 maps the user's search contents and the content usage information to obtain an individual related search word recognized by each user for the content used by the user, and then the user's content search request Alternatively, when there is a request for the control of the set-top box, the content search result information may be generated or control information for the set-top box may be generated based on the individual related search word obtained.

One embodiment of the present invention may also be embodied in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

While the methods and systems of the present invention have been described in connection with specific embodiments, some or all of those elements or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

100: mobile terminal 200: IPTV management server
300: advertisement providing server 400: set-top box (STB)

Claims (12)

In the customized advertisement providing system,
A user content usage information manager configured to generate user content usage information for each user of the mobile terminal using at least one of a bidirectional TV device control request signal and a search request signal received from the mobile terminal;
Customized advertisement management unit to obtain the advertisement content matching the user content usage information
Including,
The advertisement content obtained by the customized advertisement management unit is output via the mobile terminal or an interactive TV device controlled through the mobile terminal.
The method of claim 1,
The user content usage information management unit,
A content search module for searching for content based on a search word included in the received search request signal;
User content search information management module for generating user content search information based on one or more search terms received from the mobile terminal
Including,
The content usage information includes the user content search information, and the advertisement content matching the user content search information is obtained by the customized advertisement manager, and is transmitted through the mobile terminal together with the content search result by the content search module. Advertising providing system that is output.
The method of claim 1,
The user content usage information management unit,
A control signal generation module configured to generate a control signal for the bidirectional TV device based on the received bidirectional TV device control request signal;
User content control information management module for generating user content control information based on the control signal for the interactive TV device
Including,
The content usage information includes the user content control information, and the advertisement content matching the user content control information is obtained by the customized advertisement management unit is output via the control target terminal.
The method of claim 1,
The customized advertising management unit
Ad matching module for each user that obtains the advertisement content matching the user content usage information by using the information on the previously stored advertising content
Ad providing system that includes.
The method of claim 1,
The search request signal includes search term information for content search, the control request signal includes control information for the interactive TV device,
The user content usage information management unit maps the search term information and the control information to obtain information on an individual related search term recognized by a user of the mobile terminal, and provides a search request signal or a control request signal received from the mobile terminal. And generating search result information or control information for the interactive TV device based on the acquired individual related search word.
In the method of providing a customized advertisement,
(a) receiving at least one of a control request signal for controlling the interactive TV apparatus and a search request signal for content from the mobile terminal,
(b) generating user content usage information for a user of the mobile terminal based on at least one of the control request signal and the search request signal;
(c) obtaining advertisement content matching the user content usage information; and
(d) providing the obtained advertising content to the mobile terminal or the interactive TV device controlled through the mobile terminal;
Ad providing method comprising a.
The method according to claim 6,
The search request signal includes search term information for content search.
The user content usage information includes user content search information generated using one or more search term information stored in correspondence with a user of the mobile terminal.
The method of claim 7, wherein
The advertisement content obtained in the step (d) is provided to the mobile terminal or the interactive TV device with a search result based on the search term information included in the search request signal.
The method according to claim 6,
The control request signal includes control information for the interactive TV device,
The user content usage information includes user content control information generated using one or more control information stored in correspondence with a user of the mobile terminal.
The method of claim 9,
The advertisement content obtained in the step (d) is exposed when the interactive TV device is controlled based on the control information included in the control request signal.
In the user-customized advertisement providing system using an interactive TV device that can be controlled by a mobile terminal,
A broadcast content management server generating a control signal for the interactive TV device based on the control request signal for the interactive TV device received from the mobile terminal;
Set-top box controlled based on the control signal of the interactive TV device received from the broadcast content management server
Including,
The broadcast content management server generates user content usage information based on a control request signal received from the mobile terminal, and provides advertisement content matching the generated user content usage information to the set-top box. .
The method of claim 11,
The advertisement content is exposed when media content is used in the set-top box based on the control signal.

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