KR101852490B1 - Apparatus and method for providing contents based on search pattern of user - Google Patents

Abstract

The method includes transmitting a basic search list including at least one content corresponding to a search query term input from a user terminal to the user terminal, receiving content selection information on the selected content from the user terminal, Determines a search pattern of the user terminal based on at least one search condition condition including selection information, and searches for and provides additional content according to the search condition of the user terminal according to the determined search pattern.

Description

[0001] APPARATUS AND METHOD FOR PROVIDING CONTENTS BASED ON SEARCH PATTERN OF USER [0002]

The present invention relates to a content providing apparatus and method for searching for and providing content suitable for a search condition.

The problem of how to provide accurate access to various contents is differentiating factor in providing integrated and consistent contents providing service by linking various multi-devices. The content that can be provided to a plurality of devices through the content providing service may be provided in various types such as real time broadcasting, video on demand (VoD), app, music, e-book, game, UCC, It is encoded so that content can be reproduced with respect to one content regardless of the type of device, so that continuous viewing information between devices can be shared and linked.

In such a content providing service, a user generally performs a content search to obtain desired content information. Korean Patent Laid-Open Publication No. 2009-0069978 discloses a method of generating a recommended content list based on a content usage history in which a plurality of terminals have been served and transmitting a recommendation content to a terminal requesting content, And provides a terminal optimal menu providing system, an apparatus, and a method according to a content usage history to search and provide a list.

However, the conventional content providing service provides a partial search result without considering the characteristic of the user terminal or the current situation condition of the user.

In addition, the conventional general content search service does not utilize the user's intention or object part that can be obtained through a search word input by a user or an action of a user to select a specific object included in the search result.

Therefore, in the conventional contents retrieval and providing service, the user has to perform repetitive queries to individually search for contents that satisfy his / her taste and purpose.

For example, it may happen that a plurality of searches must be performed with the same query word. That is, in the conventional contents search and providing service, when it is desired to use a single program name as a search word and use the re-view service for the program, a real-time program title search through EPG (Electronic Program Guide) There is a problem that the VoD search must be performed again with the same query word.

Disclosure of Invention Technical Problem [8] Accordingly, the present invention has been made to solve the above problems occurring in the prior art, and it is an object of the present invention to provide a content providing apparatus and method for providing a content search result adapted to a context condition at the time of a content search request.

According to an aspect of the present invention, there is provided a content providing apparatus including a basic search list including at least one content corresponding to a search query term input from a user terminal, A search processing unit; A content selection receiving unit for receiving content selection information for any selected content from the user terminal; A search pattern determination unit for determining a search pattern of the user terminal based on at least one search condition condition including the search query word and the content selection information; And an additional content providing unit for searching for additional content according to a search condition of the user terminal based on the determined search pattern and providing at least one additional content to the user terminal.

According to another aspect of the present invention, there is provided a content providing method comprising: performing a basic search according to a search query term when receiving a content search request including a search query term from a user terminal; Providing a basic search list including information of the detected content through the basic search to the user terminal; Receiving content selection information for any one of the basic search listings from the user terminal; Collecting a search condition condition including the search query term and the content selection information for the user terminal; Determining a search pattern according to the search condition; Performing additional content search based on at least one or more of the search condition conditions and the determined search pattern; And providing at least one additional content detected through the additional content search to the user terminal.

According to any one of the above-described tasks of the present invention, an appropriate search pattern is set in advance according to search condition conditions, and content corresponding to a search pattern suitable for a context in which a content search is requested is retrieved and provided, And it is effective to search and provide customized contents meeting the purpose quickly and conveniently.

Further, according to any one of the tasks of the present invention, besides the customized content corresponding to the search condition, the content basically searched according to the search query inputted by the user and the content recommended by the acquaintances together It is convenient to do.

Further, according to any one of the tasks of the present invention, a plurality of retrieved contents are automatically organized and transmitted through a channel established with a user terminal, so that relevant contents can be linked and provided without performing a separate search of the user Do.

1 is a block diagram showing a configuration of an IPTV broadcasting system to which the present invention is applied.
2 is a block diagram illustrating a configuration of a content providing apparatus according to an embodiment of the present invention.
3 is a block diagram showing a configuration of an additional content providing unit according to an embodiment of the present invention.
4 is a flowchart illustrating a content providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a configuration of an IPTV broadcasting system to which the present invention is applied.

1, the IPTV broadcasting system 10 to which the present invention is applied includes an IPTV service system 100, an IPTV service system 100, and an SNS (Social Networking Service) server 400 for providing IPTV contents to the user side. And a plurality of user terminals 301 and 302-1 to 302-N connected to the content providing apparatus 200. The content providing apparatus 200 is connected to the content providing apparatus 200 through a network.

1, the IPTV viewing terminal 301 among the user terminals connected to the content providing apparatus 200 is shown separately from the other user terminals 302-1 to 302-N. However, the user terminals 302-1 to 302- The IPTV viewing terminal 301 is also included in the user terminal because the IPTV viewing terminal 301 can transmit the content search request to the content providing apparatus 200 or receive the search result.

The IPTV service providing system 100 includes an IPTV contents providing server (not shown). The IPTV contents providing server includes a content providing server, a data provider, a terrestrial provider, or an IPTV contents provider, And transmits the electronic program guide (EPG) information to the IPTV viewing terminal 301. At this time, the IPTV contents providing server can transmit the requested contents from the IPTV viewing terminal 301 through a download and play method or a streaming method.

At this time, the IPTV service system 100 according to an embodiment of the present invention receives the content search request from the content providing apparatus 200 and provides at least one content information (or content) according to the content search request.

When receiving a content search request from a connected user terminal, the content providing apparatus 200 searches for content (hereinafter, referred to as 'basic search') according to a search query term included in the content search request, ).

At this time, the content providing apparatus 200 checks the search pattern according to the result of the basic search and the search condition of the user terminal, searches for content (hereinafter referred to as " additional content " do.

In addition, the content providing apparatus 200 may access the SNS server 400 via the network to acquire the acquaintment recommendation contents (or recommended recommendation content information) for the user terminal and provide the acquirement recommendation contents to the user terminal.

Hereinafter, a method for searching for and providing content according to the search condition of the user terminal of the content providing apparatus 200 will be described in detail with reference to FIG. 2 through FIG.

Meanwhile, the content providing apparatus 200 according to an embodiment of the present invention is connected to a plurality of user terminals and receives a content search request from the user terminals.

In this case, the IPTV viewing terminal 301 among the plurality of user terminals may be an IPTV set-top box function, an IPTV set-top box function, a TV set built in software or hardware, a general IPTV set-top box hardware and a TV, a computer, a notebook, To all the terminals capable of receiving and reproducing. The IPTV viewing terminal 231 displays the IPTV contents on the display screen, and when the goods information service request is received through an input device such as a remote controller, the IPTV viewing terminal 231 can display the goods information on the display screen.

The plurality of user terminals 302-1 to 302-N (collectively referred to as " 302 " for convenience of explanation) may be an Internet telephone having a display screen, a wired terminal And various wireless terminal devices having a display screen such as a mobile phone, a smart phone, a PDA, a tablet, a notebook, a wireless Internet terminal, and the like and wirelessly connected to the content providing apparatus 200.

The set-top box module and the user terminals 302-1 to 302-N in the IPTV viewing terminal 301 transmit and receive information messages related to content search with the content providing apparatus 200 and display a content search service module .

For example, the IPTV viewing terminal 301 and the user terminal 302 may be provided with a content search service program and may be provided from at least one of the IPTV service system 100 and the content providing apparatus 200 through the content search service program The content information according to the content search request can be received and displayed on the screen. Also, the IPTV viewing terminal 301 and the user terminal 302 may transmit the information of the recommended contents inputted by the user through the contents search service program to the SNS server 400 through the contents providing apparatus 200 (or directly) You can register.

The IPTV viewing terminal 301 and the communication module (not shown) on the user terminal 302 transmit search condition information at the time of requesting content search to the connected content providing apparatus 200, respectively. The communication between the contents providing apparatus 200 and the user terminals 301 and 302 may be realized by a wired communication technology such as Ethernet, PLC, HomePNA or the like or a mobile communication femtocell such as WiFi, 2G / 3G / 4G / WiBro, Bluetooth, Zigbee, Wireless communication technology such as communication, visible light communication, and the like can be used, but the present invention is not limited thereto.

The SNS server 400 is a service system that stores and provides data so that users can exchange information or opinions about contents while reproducing contents (for example, IPTV broadcast contents). For reference, the information exchanged through the SNS server 400 may be supplementary information related to the content and content information recommended for each user, but the present invention is not limited thereto. In addition, the user can provide information or an opinion about the currently playing content to the unspecified number through the SNS server 400, and can limit and provide only the viewer registered as a friend.

At this time, a plurality of users and neighboring users per user are registered in the SNS server 400 according to an embodiment of the present invention, and the recommendation contents stored in the neighboring users are stored as recommendation contents, ).

1, a content providing apparatus 200 according to an exemplary embodiment of the present invention is configured to receive IPTV broadcast content provided from an IPTV service system 100 and to transmit the IPTV broadcast content to a user terminal 301, 302-1 to 302- A content search according to a content search request received from any one of them will be described. However, the content providing apparatus 200 according to the embodiment of the present invention is not limited to the IPTV service system, but may be a content providing server or a system (for example, music, e-Book, game, UCC, and various servers or systems for providing reproducible contents such as web contents).

Hereinafter, with reference to FIG. 2 to FIG. 4, a detailed description will be made of a method for searching for and searching for search additional content in the content providing apparatus 200 according to an embodiment of the present invention.

2 is a block diagram illustrating a configuration of a content providing apparatus according to an embodiment of the present invention.

3 is a block diagram illustrating a configuration of an additional content providing unit according to an embodiment of the present invention.

2, a content providing apparatus 200 according to an exemplary embodiment of the present invention includes a search request processing unit 210, a basic search processing unit 220, a content selection and reception unit 230, A search pattern determining unit 250, a search pattern classifying unit 260, a search pattern database 270, an additional content providing unit 280, and an SNS content processing unit 290.

The search request processing unit 210 receives a content search request from any one of the IPTV viewing terminal 301 and the plurality of user terminals 302. At this time, the content search request received from the IPTV viewing terminal 301 and the user terminal 302 includes a search query term.

The search request processing unit 210 transmits the search query included in the received content search request to the basic search processing unit 220, the search pattern determining unit 250, and the additional content providing unit 280.

The basic search processing unit 220 performs a content search based on the search query term according to a content search request received through the search request processing unit 210. [ At this time, the basic search processing unit 220 transmits a content request including a search query to the IPTV service system 100 connected via a network, and receives at least one content information (or content data) as a response thereto.

The basic search processing unit 220 generates a basic search list including content information (or content data) received from the IPTV service system 100 and transmits the search request to the user terminal (or the IPTV viewing terminal) .

The content selection receiving unit 230 receives the content selection information corresponding to the basic search list from the user terminal (or the IPTV viewing terminal) that has transmitted the content search request.

The content selection receiving unit 230 transmits the received content selection information to the search pattern determining unit 250 and the additional content providing unit 280.

The situation condition collecting unit 240 collects context condition information about a user terminal (hereinafter, referred to as a 'search request terminal') that has transmitted the content search request and provides the search condition determining unit 250 and the additional content providing unit 280 ).

Specifically, the situation condition collecting unit 240 may collect time information of the search request terminal at the time of requesting the content search, location information of the search request terminal, user information of the user accessed through the search request terminal, , Operation information of the terminal correlated with the search request terminal, and content information reproduced by the terminal associated with the search request terminal. For reference, the terminal associated with the search request terminal may be the IPTV terminal 301.

For reference, the context condition information, the search query word, and the content selection information are included in the search condition. Based on the search condition, the search pattern determining unit 250 determines a search pattern suitable for the search condition of the search request terminal, and the additional content provider 280 searches for additional content Search and provision.

Meanwhile, in one embodiment of the present invention, the search request processing unit 210 and the content selection receiving unit 230 transmit the search query word and the selected content information to the search pattern determining unit 250 and the additional content providing unit 280, respectively . At this time, the situation condition collecting unit 240 may further collect the search query word and the selected content information together with the context condition information, and transmit the collected search query word and the selected content information to the search pattern determining unit 250 and the additional content providing unit 280.

The search pattern determining unit 250 receives the search condition including the search query word, the content selection information, and the plurality of context condition information, and searches for a search pattern according to the search condition of the search request terminal .

At this time, the search pattern determining unit 250 determines a search pattern according to search condition conditions of the current search request terminal among a plurality of types of search patterns classified on the basis of a result of searching a content according to each search condition condition, The search pattern is detected.

Specifically, the search pattern determining unit 250 can detect a search pattern that matches the search condition of the search request terminal among a plurality of search patterns stored in the search pattern database 270 in advance.

Then, the search pattern determining unit 250 transmits the information of the determined search pattern to the additional content providing unit 280. In addition, the search pattern determining unit 250 transmits the information of the determined search pattern and the search condition condition to the search pattern classifying unit 260.

On the other hand, a plurality of types of search patterns stored in the search pattern database 270 may be a search pattern classified and stored according to a preset reference, or the search pattern classification unit 260 may search the search pattern based on a search pattern determined for a plurality of user terminals It may be a classified search pattern.

The search pattern classifying unit 260 classifies a plurality of types of search patterns based on information of contents selected by a user terminal from contents search requests received by a plurality of user terminals and contents search results corresponding thereto. At this time, the search pattern classifying unit 260 classifies the search patterns according to each search condition whenever the content search and the content selection are generated by the content search request of the user terminal, and updates the search patterns in the search pattern database 270 have.

As described above, the search pattern means a pattern defined by at least one of a content search intention corresponding to a point in time when a search request terminal inputs a search query term and a circumstance state of the user terminal. That is, the search pattern is classified based on the circumstance condition at the time when the user terminal requests the content search.

For example, the types of search patterns according to an exemplary embodiment of the present invention are classified into Leanback, Moving, Secondary, and Prime patterns as shown in Table 1 below. But are not limited thereto.

Search pattern Justice Leanback The search pattern when the position of the user terminal is not the main time zone of watching TV Moving Search pattern when user terminal is moving Secondary means The search pattern when the location of the user terminal is home and both the IPTV viewing terminal and the plurality of user terminals are turned on Prime Search pattern for commute time and real time broadcast prime time

The leanback pattern defined in Table 1 is a search pattern for a situation in which a user requests retrieval of content based on Video on Demand (VoD) rather than a TV program.

The moving pattern is a situation in which a situation condition of the user terminal is likely to be in wireless communication. Therefore, it is preferable to search for a low-volume content such as a short video (UCC), an application Or a retrieval pattern of a situation in which a program schedule of a TV program is inquired in advance.

In addition, the secondary pattern may be searched mainly by an auxiliary means (i.e., a user terminal other than the main terminal to reproduce the content), and the content may be reproduced through the IPTV viewing terminal 301 or the additional information related to the reproduced content may be viewed The search pattern of the situation. In such an auxiliary means pattern, the main body in which the search is performed is auxiliary means (for example, a smartphone), but the medium reproducing the contents according to the search result is an IPTV viewing terminal, There is a possibility of a search pattern.

Also, the Prime pattern is a search pattern in a situation where it is highly likely to request a search for news or a popular drama / entertainment program. For example, the search condition conditions corresponding to the main means pattern may be the hours of 7:00 am to 9:00 pm on weekdays, the evening news / main drama broadcast hours, and the weekly drama / broadcast times of popular entertainment programs.

The additional content providing unit 280 searches for additional content according to the search condition of the search request terminal on the basis of the search pattern determined for the search request terminal, and transmits the additional content to the predetermined user terminal (that is, And provides one additional content.

At this time, the additional content providing unit 280 according to an embodiment of the present invention may provide the basic content included in the basic search list and the recommended content related to the search request terminal together with the additional content.

3, the additional content providing unit 280 includes an additional content search module 281, a channel combination module 282, and a channel generation module 283. [

The additional content search module 281 searches for additional content according to a search condition of the user terminal based on at least one of the current search condition of the search request terminal and the determined search pattern to detect at least one additional content.

The additional content retrieval module 281 may retrieve attribute information (for example, a category type, a genre, a material, a performer, a content, and the like) of search contents (a plurality of contents obtained from the IPTV service system or previously stored) And metadata information including information such as a topic and the like).

At this time, the additional content search module 281 calculates the degree of association between each search target content and the determined search pattern on the basis of a plurality of pieces of attribute information for each search target content, So that the additional content can be detected. Also, the additional content search module 281 can detect, as the additional content, a content having attribute information whose relevance to the search condition conditions of the search request terminal is greater than or equal to a preset reference value.

The channel organizing module 282 generates an additional content schedule table composed of at least one additional content.

At this time, the channel organizing module 282 may rank predetermined additional contents in order of the degree of association with the determined search pattern among the plurality of additional contents obtained from the additional contents search module 281, And the additional contents included in the schedule table.

In addition, the channel organizing module 282 according to an embodiment of the present invention includes a basic schedule table composed of at least one content included in the basic search list, and a recommendation recommendation information including recommendation recommendation contents acquired from the SNS content processing unit 290 At least one schedule table among the schedule tables can be generated. For reference, the acquaintance recommendation schedule table may be composed of the acquired recommendation recommendation contents according to the search condition.

At this time, if the channel organizing module 282 includes a plurality of real-time broadcasting contents and VoD (video on demand) contents among the contents included in the additional contents schedule table, the basic schedule table, and the acquaintance recommendation schedule table, VoD content can be organized between real-time broadcasting contents after having been organized first. For reference, the channel organizing module 282 can organize contents based on the reproduction time information of the VoD contents and the pause time information between the real-time broadcasting contents.

The channel generation module 283 sets at least one channel among an additional content transmission channel, a basic content transmission channel, and an acquaintance recommendation content transmission channel with a predetermined user terminal (that is, a terminal to actually reproduce the retrieved content). Then, the channel generation module 283 transmits the content on a channel-by-channel basis based on the content schedule table corresponding to each generated channel. That is, the channel generation module 283 transmits the content through the additional content transmission channel according to the additional content schedule, transmits the content through the basic content transmission channel according to the basic schedule, And transmits the content through the channel.

The SNS content processing unit 290 acquires recommended content information related to the user information of the user terminal (i.e., the search request terminal) from the SNS server 400 connected through the network, and transmits the obtained recommendation content information to the channel organizing module 282. The SNS content processing unit 290 transmits the recommended content information input from the user terminal to the SNS server 400 and registers the recommended content information as the recommended content.

At this time, the content processing unit 290 transmits a recommendation content request including the user information input through the search request terminal to the SNS server 400, and transmits the recommendation content (or recommended recommendation content information ).

4 is a flowchart illustrating a content providing method according to an embodiment of the present invention.

First, a content search request including a search query term is received from a content search request terminal (i.e., an IPTV viewing terminal or a user terminal) (S410).

Then, a basic search is performed based on the search query term, and a basic search list including information of at least one content detected according to the basic search is generated and provided to the user terminal (or the IPTV viewing terminal) S420).

Thereafter, the content selection information for any one of the contents included in the basic search list is received from the content search request terminal (S430).

Then, search condition conditions including the search query word and the content selection information are collected (S440).

Here, the search condition includes the current condition information of the user terminal (i.e., the search request terminal), and the context condition information includes time information of the time when the search request terminal requests the content search, location information of the search request terminal, At least one of the user information of the user connected through the search request terminal, the terminal type information of the search request terminal, the operation information of the terminal correlated with the search request terminal, and the content information reproduced by the terminal related to the user terminal .

Then, a search pattern corresponding to the content search request terminal is determined based on the search condition (S450).

At this time, a plurality of types of search patterns are set in advance, and a search pattern matching the search condition is determined among a plurality of search patterns.

Then, context-customized content search is performed according to the determined search pattern to detect at least one additional content (S460).

Specifically, the plurality of types of search patterns are in a state in which association degrees are calculated for each content attribute information (for example, metadata information) in advance. At this time, the degree of association between the attribute information condition matched with the determined search pattern and each attribute information of the search target contents may be calculated, and at least one additional content may be detected based on the degree of association.

Then, a plurality of contextual content (i.e., additional content) detected through the search is provided to a predetermined user terminal (i.e., a user terminal to actually reproduce the content) (S470).

Meanwhile, in the content providing method according to an exemplary embodiment of the present invention, in addition to the additional content, the basic content included in the basic search list and the recommended recommendation content for the user may be further provided in step S470.

As described above, the method of providing at least one of the basic content, the additional content, and the recommended content to the user terminal is the same as or similar to the method described above with reference to FIG. 3, and thus a detailed description thereof will be omitted.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: IPTV service system 200: Content providing apparatus
301: IPTV viewing terminal 302: user terminal

Claims (20)

A content providing apparatus comprising:
A basic search processor for transmitting to the user terminal a basic search list including at least one content corresponding to a search query input from a user terminal;
A content selection receiving unit for receiving content selection information for any selected content from the user terminal;
A search pattern determination unit for determining a search pattern of the user terminal based on at least one search condition condition including the search query word and the content selection information; And
And an additional content providing unit for searching for additional content according to a search condition of the user terminal based on the determined search pattern and providing at least one additional content to the user terminal,
Wherein the search pattern includes an auxiliary means pattern in the case where the user terminal operates as auxiliary means of a content reproduction terminal associated with the user terminal and a main means pattern in which the user terminal operates as a main means,
Wherein the search pattern determining unit determines the search pattern of the user terminal as one of the auxiliary unit pattern and the main unit pattern. The method according to claim 1,
And a search pattern database storing at least one search pattern matched with a plurality of search condition conditions. 3. The method of claim 2,
The search pattern determination unit may determine,
And determines a search pattern according to search condition conditions of the user terminal among search patterns previously stored in the search pattern database. The method according to claim 1,
The retrieval condition condition may include:
The content selection information, the terminal type of the user terminal, the location information of the user terminal, the user information of the user terminal, the information of the terminal associated with the user terminal, and the content information The content providing apparatus comprising: The method according to claim 1,
The search pattern may include:
A Leanback pattern, and a Moving pattern,
Wherein each search pattern is defined by at least one of a content search intention at a time when the search query term is input and a surrounding situation of the user terminal. The method according to claim 1,
The additional content providing unit,
An additional content search module for searching for additional content according to a search condition of the user terminal based on at least one of the search condition and the determined search pattern to detect at least one additional content;
A channel organizing module for generating an additional contents schedule table composed of the detected additional contents; And
And a channel generation module for setting an additional content transmission channel with the user terminal and transmitting the content through the additional content transmission channel in accordance with the additional content schedule table. The method according to claim 6,
Acquires recommended content information on the basis of user information of the user terminal from a social network service (SNS) server connected through a network,
And an SNS content processing unit for transmitting the recommended content information input from the user terminal to the SNS server and registering the recommended content information as recommended content. 8. The method of claim 7,
Wherein the channel organizing module comprises:
And generating at least one schedule table of at least one of a basic schedule table composed of at least one content included in the basic search list, and a recommendation schedule table that is made up of the acquired recommended favorite content. 9. The method of claim 8,
The channel generation module includes:
Further comprising setting at least one of a basic content transmission channel and an associated recommended content transmission channel with the user terminal,
Transmitting the content through the basic content transmission channel according to the basic schedule,
And transmits the content through the acquaintance recommendation content transmission channel according to the recommended recommendation schedule table. 9. The method of claim 8,
Wherein the channel organizing module comprises:
And generates the acquaintment recommended recommendation schedule comprising the content according to the search condition condition among the acquaintment recommendation contents. The method according to claim 6,
Wherein the additional content retrieval module comprises:
The degree of association between each search target content and the determined search pattern is calculated on the basis of a plurality of pieces of attribute information for each search target content, and the additional content is detected by filtering the plurality of search target content according to the value of the association degree Content providing apparatus. The method according to claim 6,
Wherein the channel organizing module comprises:
A method of generating a program guide including a plurality of real-time broadcast contents and VoD (Video on Demand) contents, comprising: prioritizing the real-time broadcast contents and organizing the VoD contents among the real-
And performs the combination based on the reproduction time information of the VoD contents and the time information between the real time broadcasting contents. A content providing method comprising:
(a) receiving a content search request including a search query term from a user terminal, performing a basic search according to the search query term;
(b) providing a basic search list including information of the detected content through the basic search to the user terminal;
(c) receiving content selection information for any one of the basic search listings from the user terminal;
(d) collecting a search condition condition including the search query term and the content selection information for the user terminal;
(e) determining a search pattern according to the search condition;
(f) performing an additional content search based on at least one or more of the search condition condition and the determined search pattern; And
(g) providing at least one additional content detected through the additional content search to the user terminal,
The search pattern may include:
An auxiliary means pattern in the case where the user terminal operates as auxiliary means of a content reproduction terminal associated with the user terminal and a main means pattern in which the user terminal operates as a main means,
Wherein the step of determining the search pattern determines the search pattern of the user terminal as one of the auxiliary means pattern and the main means pattern. 14. The method of claim 13,
Before the step (a)
(h) classifying and setting a plurality of search patterns based on pre-set search condition conditions,
The retrieval condition condition may include:
The content selection information, the terminal type of the user terminal, the location information of the user terminal, the user information of the user terminal, the information of the terminal associated with the user terminal, and the content information The content providing method comprising the steps of: 14. The method of claim 13,
The step (f)
(f-1) calculating a degree of association with the determined search pattern based on each content attribute information for a plurality of search target contents; And
(f-2) detecting the plurality of additional contents by filtering the plurality of contents to be searched according to the value of the association degree. 14. The method of claim 13,
The step (g)
(g-1) generating an additional content schedule composed of the detected additional content; And
(g-2) setting an additional content transmission channel with the user terminal, and transmitting the content through the additional content transmission channel according to the additional content schedule. 17. The method of claim 16,
Prior to step (g)
(i) acquiring recommended content corresponding to user information of the user terminal from a social network service (SNS) server connected through a network. 18. The method of claim 17,
In the step (g-1)
A basic schedule table composed of at least one content included in the basic search list, and a recommendation schedule table known as an acquaintance composed of the recommendation recommendation content. 19. The method of claim 18,
In the step (g-2)
A basic content transmission channel for transmitting the content according to the basic schedule table, and a recommended content transmission channel for transmitting the content according to the recommended user reservation schedule. 20. The method according to claim 18 or 19,
At least one of the additional content schedule table, the basic schedule table, and the acquaintance recommendation schedule table,
The VoD content is organized among the real-time broadcast contents after the real-time broadcast contents are preferentially organized when a plurality of real-time broadcast contents and VoD (Video on Demand) contents are generated,
Wherein the content is organized based on playback time information of the VoD content and time information between the real-time broadcast contents.

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