KR20110137604A - Apparatus and system for managing advertisement keywords - Google Patents

Apparatus and system for managing advertisement keywords Download PDF

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Publication number
KR20110137604A
KR20110137604A KR1020100057624A KR20100057624A KR20110137604A KR 20110137604 A KR20110137604 A KR 20110137604A KR 1020100057624 A KR1020100057624 A KR 1020100057624A KR 20100057624 A KR20100057624 A KR 20100057624A KR 20110137604 A KR20110137604 A KR 20110137604A
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South Korea
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keyword
advertisement
specific site
advertising
user information
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KR1020100057624A
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Korean (ko)
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황용길
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황용길
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Publication of KR20110137604A publication Critical patent/KR20110137604A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

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  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
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  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Data Mining & Analysis (AREA)
  • Game Theory and Decision Science (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Library & Information Science (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: An advertisement keyword management device and advertisement keyword management system are provided to supply advertisement on a site by collecting advertisement keywords from user input which is inputted through a web application. CONSTITUTION: An execution detector(110) detects web application execution. A keyword collector(120) monitors user input which is inputted through a web application. The keyword collector stores advertisement keywords from user input. An access detector(130) detects the specific site connection. A keyword transmitter(140) transmits the collected advertisement keywords to the network.

Description

Ad keyword management system and ad keyword management system {Apparatus and system for managing advertisement keywords}

The present invention relates to a keyword collection technology for advertisement selection, and more particularly, to an advertisement keyword management apparatus and an advertisement keyword management system.

Unlike portal sites, most of small and medium sites do not have a keyword search function because most sites are designed for a specific purpose, and thus cannot provide information (eg, advertisements) using keyword information.

Therefore, the present inventors have studied a technology that enables targeted advertising in small and medium sites that do not have a keyword search function, so that marketing through advertising revenue is possible even in small and medium sites that are vulnerable to a revenue structure.

The present invention has been invented under the above-mentioned purpose, and the advertisement keyword management apparatus and the advertisement keyword management are provided to collect the advertisement keyword from the user input input through the web application, so that the advertisement can be provided even in the site without the keyword search function. Its purpose is to provide a system.

According to an aspect of the present invention for achieving the above object, when the advertising keyword management device mounted on the user terminal is executed to monitor the execution of the web application, monitors the user input input through the web application, the advertising keyword from the user input Collect and store, and upon detection of a specific site access, the collected advertisement keywords are network-transmitted.

On the other hand, according to an additional aspect of the present invention, when the advertising keyword collecting device (client) of the server-client type of advertising keyword management system detects the execution of the web application, monitors the user input input through the web application, and from the user input It collects the advertisement keywords and stores them in the advertisement keyword providing server, and upon detecting a specific site access, the advertisement keyword providing server transmits the advertisement keywords by network.

Therefore, the present invention transmits the advertisement keyword collected from the user input input through the web application when accessing a specific site to the specific site operation server or the advertisement server linked to the specific site operation server on a client-based or server-client basis. By selecting the advertisement corresponding to the advertisement keyword and providing the advertisement to the client, the advertisement may be provided even in a site that does not have a keyword search function, and thus, a small and medium site which is vulnerable to a profit structure may have a useful effect of marketing through advertisement revenue.

1 is a block diagram showing the configuration of an embodiment of an apparatus for managing an advertisement keyword according to the present invention.
2 is a flowchart illustrating an advertisement keyword management procedure of the advertisement keyword management apparatus shown in FIG. 1.
3 is a block diagram showing the configuration of another embodiment of an advertisement keyword management system according to the present invention.
FIG. 4 is a flowchart illustrating an advertisement keyword management procedure of the advertisement keyword management system shown in FIG. 3.
5 is a diagram illustrating an example of a screen on which an advertisement corresponding to an advertisement keyword is displayed.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

In the following description of the present invention, detailed descriptions of well-known functions or configurations will be omitted if it is determined that the detailed description of the embodiments of the present invention may unnecessarily obscure the gist of the present invention.

The terms used throughout the present specification are terms defined in consideration of functions in the embodiments of the present invention, and may be sufficiently modified according to the intention, custom, etc. of the user or operator, and the definitions of these terms are used throughout the specification. It should be made based on the contents.

1 is a block diagram showing the configuration of an embodiment of an apparatus for managing an advertisement keyword according to the present invention. Ad keyword management apparatus 100 according to this embodiment may be implemented in the form of an application independent of the user terminal, such as a PC, plug-in to another application or in the form of some code of other applications, the system resides The function monitors user input using the Internet and collects advertising keywords.

As shown in FIG. 1, the advertisement keyword management apparatus 100 according to the present embodiment uses the execution detection unit 110, the keyword collection unit 120, the connection detection unit 130, and the keyword transmission unit 140. It is made to include.

The execution detector 110 detects execution of a web application. In order to use the Internet, a user must run a web application such as a web browser. The execution detector 110 detects the execution of the web application and determines whether the user uses the Internet.

The keyword collection unit 120 monitors a user input input through the web application when the execution detection unit 110 detects the execution of the web application, and collects and stores an advertisement keyword from the user input.

The user executes a web application to surf the web, such as searching while moving a web site. The user input that is input while the user surfs the web can be known by monitoring the input of a user input device such as a keyboard.

For example, the advertisement keywords collected from the user input may be collected by applying a morphological analysis algorithm such as extracting a noun from a sentence input by the user, and the collected advertisement keywords may be accumulated and stored in a database.

The connection detector 130 detects a specific site connection. When the user surfs the web while moving a web site through a web application and accesses a specific site, the connection detector 130 detects this. For example, specific site connection detection is possible by detecting the IP address of a web site.

When the advertisement keyword management apparatus provider according to the present invention detects that the user is connected to the specific site by the connection detection unit 130 through an agreement with a specific site operator, the advertisement keyword collected from the user input using the Internet is selected. Provided to the operator, and the specific site operator receives the advertising keyword provided from the advertising keyword management device in advance to provide an advertisement corresponding to the advertising keyword to the user terminal connected to the specific site.

Through such agreements, an advertising keyword management device provider can generate revenue from providing an advertising keyword, and a specific site operator can provide an advertisement corresponding to an advertising keyword provided by the advertising keyword management device to a user terminal. You can generate advertising revenue through an agreement with them.

The keyword transmission unit 140 network-transmits the advertisement keyword collected by the keyword collection unit 120 when the connection detection unit 130 detects a specific site connection. In this case, the keyword transmission unit 140 may be implemented to transmit the advertisement keyword to a specific site operation server detected by the connection detection unit 130 or an advertisement server linked to the specific site operation server.

Meanwhile, the keyword transmission unit 140 is collected by the keyword collection unit 120 to select and transmit the most recently stored advertising keywords among the ad keywords accumulated in the database, or to select and transmit the most frequent advertising keywords. It may be implemented to select and transmit according to the advertisement keyword selection conditions, such as. The advertisement keyword selection condition may be set in advance or may be implemented to select one of a plurality of selection conditions.

The specific site operation server that receives the advertisement keyword transmitted by the keyword transmission unit 140 or the advertisement server linked to the specific site operation server may display an advertisement corresponding to the advertisement keyword received by the user terminal connected to the specific site. By selecting and providing the advertisement, the advertisement can be provided even on a site that does not have a keyword search function. Therefore, marketing through advertising revenue is possible even in a small and medium site that is vulnerable to a revenue structure.

Meanwhile, according to an additional aspect of the present invention, the advertisement keyword management apparatus 100 may further include a user information transmitter 150. The user information transmitter 150 transmits user information when the keyword transmitter 140 transmits an advertisement keyword. For example, the user information may include age, gender, hobbies, and the like, and a specific site operation server receiving the user information or an advertisement server linked to the specific site operation server may be received by a user terminal connected to the specific site. When the advertisement corresponding to the advertisement keyword is selected and provided, the advertisement may be selected by further reflecting the user information.

For example, if the advertisement keyword is 'fragrance', the user's age included in the user information is '23', and the gender is 'female', the user selects an advertisement preferred by women in their 20s among perfume-related advertisements to the user terminal. to provide. By doing so, it is possible to provide targeted advertisements to the user.

Meanwhile, according to an additional aspect of the present invention, the advertisement keyword management apparatus 100 may further include a user information register 160. The user information registration unit 160 receives and stores user information. For example, the user information register 160 may provide a user interface for inputting information such as age, gender, hobbies, etc., and may receive and store user information.

The user information stored by the user information registration unit 160 is transmitted by the user information transmission unit 150 to a specific site operation server or an advertisement server linked to the specific site operation server to select an advertisement corresponding to an advertisement keyword. May be further reflected.

Referring to FIG. 2, the operation of the advertisement keyword management of the advertisement keyword management apparatus shown in FIG. 1 will be briefly described. 2 is a flowchart illustrating an advertisement keyword management procedure of the advertisement keyword management apparatus shown in FIG. 1.

It is assumed that the advertisement keyword management apparatus 100 resides in the system in the form of an application independent of the user terminal, in the form of being plugged in to another application, or in the form of some code of another application.

First, in step 210, the advertisement keyword management apparatus 100 detects execution of a web application. When the execution of the web application is detected in step 210, the advertisement keyword management apparatus 100 monitors a user input input through the web application in step 220, and collects and stores the advertisement keyword from the user input.

Next, in operation 230, the advertisement keyword management apparatus 100 detects access to a specific site. When a specific site connection is detected by the step 230, the advertisement keyword management apparatus 100 transmits the advertisement keyword collected by the step 220 by network in step 240.

The specific site operation server that receives the advertisement keyword from the advertisement keyword management apparatus 100 or the advertisement server linked to the specific site operation server selects an advertisement corresponding to the advertisement keyword received by the user terminal connected to the specific site. to provide.

By doing so, the present invention can provide an advertisement using a user input input when using another site even in a site that does not have a keyword search function, so that marketing through advertising revenue can be carried out even in a small site vulnerable to a revenue structure. The object of the present invention can be achieved.

3 is a block diagram showing the configuration of another embodiment of an advertisement keyword management system according to the present invention. Ad keyword management system 300 according to this embodiment is implemented in the form of a server-client including an ad keyword collecting device 310 and the ad keyword providing server 320.

The advertisement keyword collecting device 310 may be implemented in a form of an application independent of a user terminal such as a PC, a form of plugging in to another application, or a form of some code of another application. In order to monitor the user's input using and collect the advertisement keyword, as illustrated in FIG. 3, an execution detector 311, a keyword collector 312, and a connection detector 313 are included.

The execution detector 311 detects execution of a web application. In order to use the Internet, a user must run a web application such as a web browser. The execution detector 311 detects execution of a web application to determine whether the user uses the Internet.

The keyword collection unit 312 monitors a user input input through the web application when the execution detection unit 311 detects the execution of the web application, and collects an advertisement keyword from the user input.

The user executes a web application to surf the web, such as searching while moving a web site. The user input that is input while the user surfs the web can be known by monitoring the input of a user input device such as a keyboard. For example, the advertisement keywords collected from the user input may be collected by applying a morphological analysis algorithm such as extracting a noun from a sentence input by the user.

The connection detector 313 detects a specific site connection. When the user surfs the web while moving a web site through a web application and accesses a specific site, the connection detector 313 detects this. For example, specific site connection detection is possible by detecting the IP address of a web site.

When the advertisement keyword management system operator according to the present invention detects that the user is connected to the specific site by the connection detection unit 313 through an agreement with the specific site operator, the advertisement keyword collected from the user input using the Internet is selected. Provided to the operator, and the specific site operator receives in advance the advertising keyword provided from the advertising keyword management system to the user terminal connected to the specific site to provide an advertisement corresponding to the advertising keyword in advance.

Through these agreements, an advertising keyword management system operator can generate revenue from providing an advertising keyword, and a specific site operator can provide an advertisement corresponding to an advertising keyword provided by the advertising keyword management system to a user terminal. You can generate advertising revenue through an agreement with them.

The advertisement keyword providing server 320 provides an advertisement keyword collected by the advertisement keyword collecting device 310, and includes a keyword storing unit 321 and a keyword transmitting unit 322.

The keyword storage unit 321 stores the advertisement keyword collected by the keyword collection unit 312 of the advertisement keyword collection device 310. For example, the keyword collection unit 312 of the advertisement keyword collecting device 310 collects the advertisement keyword from the user input and transmits the advertisement keyword to the advertisement keyword providing server 320, and the advertisement keyword providing server 320 is the keyword storing unit 321. The advertisement keywords received through may be accumulated and stored in a database.

When the keyword detection unit 322 detects a specific site connection by the connection detection unit 313 of the advertisement keyword collection device 310, the keyword transmission unit 322 transmits the advertisement keyword stored by the keyword storage unit 321 through a network.

At this time, the keyword transmission unit 322 may be implemented to transmit the advertisement keyword to the specific site operation server detected by the connection detection unit 313 or the advertisement server linked to the specific site operation server.

Meanwhile, the keyword transmission unit 322 selects and transmits the most recently stored advertisement keyword among the advertisement keywords accumulated and stored in the database by the keyword storage unit 321, or selects and transmits the most frequent advertisement keyword. Etc. may be selected and transmitted according to an advertisement keyword selection condition. The advertisement keyword selection condition may be set in advance or may be implemented to select one of a plurality of selection conditions.

The specific site operation server that receives the advertisement keyword transmitted by the keyword transmission unit 322 or the advertisement server linked to the specific site operation server may display an advertisement corresponding to the advertisement keyword received by the user terminal connected to the specific site. By selecting and providing the advertisement, the advertisement can be provided even on a site that does not have a keyword search function. Therefore, marketing through advertising revenue is possible even in a small and medium site that is vulnerable to a revenue structure.

Meanwhile, according to an additional aspect of the present invention, the advertisement keyword providing server 320 may further include a user information transmitter 323. The user information transmitter 323 transmits user information when the keyword transmitter 322 transmits an advertisement keyword.

For example, the user information may include age, gender, hobbies, and the like, and a specific site operation server receiving the user information or an advertisement server linked to the specific site operation server may be received by a user terminal connected to the specific site. When the advertisement corresponding to the advertisement keyword is selected and provided, the advertisement may be selected by further reflecting the user information.

For example, if the advertisement keyword is 'fragrance', the user's age included in the user information is '23', and the gender is 'female', the user selects an advertisement preferred by women in their 20s among perfume-related advertisements to the user terminal. to provide. By doing so, it is possible to provide targeted advertisements to the user.

Meanwhile, according to an additional aspect of the present invention, the advertisement keyword collecting device 310 may further include a user information register 314. The user information register 314 receives user information and stores the received user information in the advertisement keyword providing server 320.

For example, the user information register 314 may provide a user interface for inputting information such as age, gender, hobbies, and the like, and receive the user information and transmit the user information to the advertisement keyword providing server 320.

The user information transmitted by the user information registration unit 314 of the advertisement keyword collection device 310 is stored by the keyword storage unit 321 of the advertisement keyword providing server 320 and specified by the user information transmission unit 323. It is transmitted to an advertisement server linked to a site operation server or a specific site operation server, and may be additionally reflected when selecting an advertisement corresponding to an advertisement keyword.

Referring to FIG. 4, an operation of the advertisement keyword management system of the advertisement keyword management system shown in FIG. 3 will be briefly described. FIG. 4 is a flowchart illustrating an advertisement keyword management procedure of the advertisement keyword management system shown in FIG. 3.

It is assumed that the advertisement keyword collection device 310 of the advertisement keyword management system 300 resides in a system that is independent of the user terminal, plugged into another application, or some code of another application.

First, in operation 410, the advertisement keyword collecting apparatus 310 of the advertisement keyword management system 300 detects execution of a web application. If the execution of the web application is detected by the step 410, in step 420, the advertisement keyword collecting device 310 monitors a user input input through the web application, collects an advertisement keyword from the user input, and converts the collected advertisement keyword into an advertisement keyword. The advertisement keyword providing server 320 of the management system 300 is stored.

Next, in operation 430, the advertisement keyword collecting apparatus 310 detects access to a specific site. If the specific site access is detected by the step 430, the advertisement keyword collecting device 310 requests the advertisement keyword providing server 320 to transmit the advertisement keyword, and in step 440 the advertisement keyword providing server 320 returns to the step 420. Advertise the keywords collected and stored by the network transmission.

The advertisement received by the user terminal connected to the specific site is a specific site operation server or an ad server linked to the specific site operation server that receives the advertisement keyword from the advertisement keyword providing server 320 of the advertising keyword management system 300. The advertisement corresponding to the keyword is selected and provided.

By doing so, the present invention can provide an advertisement using a user input input when using another site even in a site that does not have a keyword search function, so that marketing through advertising revenue can be carried out even in a small site vulnerable to a revenue structure. The object of the present invention can be achieved.

5 is a diagram illustrating an example of a screen on which an advertisement corresponding to an advertisement keyword is displayed. Referring to FIG. 5, the left side shows a screen in which a user inputs a search word in a portal site accessed by executing a web browser, and the right side corresponds to an advertisement keyword management device implemented as part of a messenger, corresponding to an advertisement keyword extracted from a search word at the bottom of the messenger. It is a screen showing an advertisement.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. .

The present invention can be used industrially in the field of advertising selection technology and its application technology through keyword collection.

100: advertising keyword management device 110, 311: execution detection unit
120, 312: keyword collection unit 130, 313: connection detection unit
140, 322: keyword transmission unit 150, 323: user information transmission unit
160, 314: user information register 300: advertising keyword management system
310: Ad keyword collecting device 320: Ad keyword providing server
321: Keyword storage unit

Claims (10)

An execution detector detecting a web application execution;
A keyword collecting unit for monitoring a user input input through the web application and detecting and storing an advertisement keyword from the user input when the execution detection unit detects execution of the web application;
A connection detection unit detecting a specific site connection;
A keyword transmitter configured to network-transmit an advertisement keyword collected by the keyword collector when detecting a specific site connection by the connection detector;
Ad keyword management apparatus comprising a. The method of claim 1,
The keyword transmission unit:
Advertising keyword management apparatus, characterized in that for transmitting the advertising keyword to the specific site operation server detected by the connection detection unit. The method of claim 1,
The keyword transmission unit:
Advertising keyword management device, characterized in that for transmitting the advertising keyword to the ad server linked to the specific site operation server detected by the connection detection unit. The method according to any one of claims 1 to 3,
The ad keyword manager:
A user information transmitter for transmitting user information when the keyword keyword is transmitted by the keyword transmitter;
Ad keyword management apparatus characterized in that it further comprises. The method of claim 4, wherein
The ad keyword manager:
A user information register for receiving and storing user information;
Ad keyword management apparatus characterized in that it further comprises. An execution detector detecting a web application execution; A keyword collector configured to monitor a user input input through the web application and collect an advertisement keyword from the user input when the execution detection unit detects the execution of the web application; A connection detecting unit detecting a specific site connection;
An ad keyword collector with:
A keyword storage unit for storing the advertisement keywords collected by the keyword collection unit; A keyword transmitter configured to network-transmit an advertisement keyword stored by the keyword storage unit when detecting a specific site connection by the connection detector;
Ad keyword serving servers that include:
Advertising keyword management system comprising a. The method according to claim 6,
The keyword transmission unit:
Advertising keyword management system, characterized in that for transmitting the advertising keyword to the specific site operation server detected by the connection detection unit. The method according to claim 6,
The keyword transmission unit:
Advertising keyword management system, characterized in that for transmitting the advertising keyword to the ad server linked to the specific site operation server detected by the connection detection unit. The method according to any one of claims 6 to 8,
The ad keyword providing server:
A user information transmitter for transmitting user information when the keyword keyword is transmitted by the keyword transmitter;
Ad keyword management system, characterized in that it further comprises. The method of claim 9,
The ad keyword collection device:
A user information register for receiving user information and storing the user information in an advertisement keyword providing server;
Ad keyword management system, characterized in that it further comprises.
KR1020100057624A 2010-06-17 2010-06-17 Apparatus and system for managing advertisement keywords KR20110137604A (en)

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