KR20110126369A - Method and apparatus for promotion with bar code - Google Patents

Abstract

PURPOSE: An advertisement method using a bar code is provided to offer the convenience of a user by enabling the user to purchase product on real time through a terminal. CONSTITUTION: An advertisement apparatus reads bar code through a terminal including a barcode reader(S310). The advertisement apparatus transmits the identification signal of the barcode from a terminal to a remote server(S320). The advertisement apparatus receives the identification signal corresponding to the content of a product from the remote server(S330). The advertisement apparatus displays the content of the product on the display of the terminal.

Description

Advertising method and apparatus using bar code {Method and apparatus for promotion with bar code}

The present invention relates to product advertisement and purchase through bar codes. The seller who sells the product provides a product that can be identified by a bar code, and through the terminal that can read the user, the user can receive the contents of the advertisement on the terminal and can proceed directly to the purchase through the displayed advertisement.

The emergence of the Internet in modern society has played a major role in changing all living patterns of modern people with wireless handsets and revolutionized everyday life. In particular, the Internet has laid the foundation for the world to be united in one network, and has become a tool for quickly listening to and viewing the situation anywhere in the world in real time. Everything you can think of, including online communities, e-mails, and tweets with friends, data sharing, news, videos, and broadcasting, is all about the Internet, and its power and popularity are exploding.

Therefore, various ways of marketing through the Internet are developing. Various methods have been proposed, such as advertisements by image clicks as well as promotion of search terms such as overture or sponsor advertisement of the Internet.

Moreover, as the Internet is installed in portable terminals which are becoming a necessity of modern people, communication between people is faster and wider. However, these mobile terminals have brought great convenience to the public even with the early functions of making and receiving wireless calls, but now mobile terminals are used to identify individuals as well as IDs, and perform many types of applications. Is developing as a multimedia device. In recent years, smartphones have provided users with advanced features that can be called small computers, and the Internet is now available in the palm of the hand, allowing individuals to exchange information anytime, anywhere.

Now, in countries where individuals have mobile devices with almost no exceptions, they also serve as more effective advertising devices than TVs and newspapers. In other words, mobile phones are personally portable and have excellent personal accessibility, and have become an easy and fast channel for accessing consumers as the environment for accessing the Internet and the ability to send and receive text messages become essential.

At present, consumers need to overcome the limitations of advertising means that they visit themselves, and in the case of mobile communication terminals, they need to overcome the method of advertising through text messages, while expressing advertisements selectively according to customer preferences. Do.

Advertising method using a bar code for solving the above problems is a step of reading the bar code to the terminal containing a bar code reader to query the details of the item in the item list containing the bar code; Transmitting an identification signal of an item corresponding to the barcode from the terminal to a remote server; Receiving a detail of an item corresponding to the identification signal from the remote server; And displaying a description of the item on the display of the terminal.

In another aspect, an advertisement method using a tag includes reading the tag with a terminal including a tag reader to inquire details of an item in an item list including a tag; Wirelessly transmitting an identification signal of an item corresponding to the read tag from the terminal to a remote server; Wirelessly receiving details of items corresponding to the identification number from the remote server; And displaying a description of the item on the display of the terminal.

A terminal including a bar code reader for solving the another problem is a bar code reader for reading the bar code details of the item in the item list containing a bar code; A transmitter for transmitting an identification signal of an item corresponding to the read barcode to a remote server; A receiver for receiving a detail of an item corresponding to the identification signal from the remote server; And it characterized in that it comprises a display to display the details of the item.

Through the above-mentioned solutions, instead of the advertising method displayed on the computer or mobile terminal unilaterally, the customer directly selects the desired product as a barcode and immediately receives the product while receiving the advertisement of the product corresponding to the selected barcode directly from his terminal. It can be purchased to increase the efficiency of advertising and users can use the information of the desired product in detail and access.

1A is a diagram illustrating reading a barcode or a tag in a general personal computer according to an embodiment of the present invention.
1B is a diagram illustrating reading a barcode through an offline barcode booklet according to an embodiment of the present invention.
1C is a diagram illustrating reading a barcode through a wireless terminal according to one embodiment of the present invention.
1D is a diagram illustrating reading a barcode through a TV according to an embodiment of the present invention.
1E illustrates reading a tag attached to a signboard of a store or the like according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating receiving and displaying a detailed description of a product and a discount coupon from a remote server according to an embodiment of the present invention.
3 is a flowchart illustrating a method of viewing and purchasing an advertisement of a product through a barcode according to an embodiment of the present invention.
4 illustrates a terminal capable of reading a barcode and purchasing a product according to an embodiment of the present invention.
5 illustrates monitoring a coupon through a terminal according to an embodiment of the present invention.

Specific structural to functional descriptions described below are only illustrated for the purpose of describing embodiments according to the inventive concept, and the embodiments according to the inventive concept may be implemented in various forms, and It should not be construed as limited to the embodiments described in the application.

Embodiments according to the concept of the present invention can be applied to various changes or modifications specific embodiments will be illustrated in the drawings and described in detail in the present specification or application. However, this is not intended to limit the embodiments in accordance with the concept of the present invention to a particular disclosed form, it should be understood to include all changes, equivalents, and substitutes included in the spirit and scope of the present invention.

Terms such as first or second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another, for example, without departing from the scope of the rights according to the inventive concept, the first component may be referred to as a second component, and similar It should be noted that the second component may also be referred to as the first component.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. A singular expression may include a plural expression and may refer to the singular even if it is expressed in plural, unless the context clearly indicates otherwise. As used herein, the term "comprises" or "having" means that there is a feature, number, step, action, component, some or a combination thereof, and one or more other features or numbers. It is not intended to exclude in advance the possibility that steps, actions, components, some or a combination thereof may be present or added.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

Like reference numerals in the drawings denote like elements.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1A is a diagram illustrating reading a barcode or a tag in a general personal computer according to an embodiment of the present invention.

The advertiser who sells the product according to the present invention can show a barcode with a brief item introduction on the computer 10 through an internet web site. If the barcode reader 110 reads the barcode, the terminal connected to the barcode reader may transmit an identification signal for the corresponding item to the remote server. The barcode reader may be, for example, a wired or wireless terminal and transmits an identification signal read through a barcode to a remote server through wired or wireless communication.

The remote server receives the identification signal and sends the details of the item to the barcode reader (110).

1B is a diagram illustrating reading a barcode through an offline barcode booklet according to an embodiment of the present invention. As in FIG. 1A, the mobile communication terminal 120 including the barcode reader can read the barcode through the open line book 11. In the offline booklet 11, a bar code related to the product is displayed next to the user along with a brief description of the product that the consumer can purchase. If the consumer has a favorite item, he reads the bar code for more details.

When the barcode is read, the identification information of the product obtained through the barcode reading is automatically transmitted to a remote server (not shown) through wireless communication. The product identification information (or product identification signal) may be bar code information itself. Of course, a barcode booklet should be considered as a variety of offline media for which barcodes are provided. For example, a barcode list may be provided in the form of a pamphlet. The barcode may be a one or two dimensional barcode, but a three dimensional barcode may also be provided through a suitable medium.

1C is a diagram illustrating reading a barcode through a wireless terminal according to one embodiment of the present invention.

The barcode list may be provided to the consumer through an offline booklet as in FIG. 1B, but may also be provided to a wireless terminal such as the mobile phone 130 as shown in FIG. 1C. The method provided to the wireless terminal may be provided with a barcode list through an internet web site if the mobile phone can use a network service such as the Internet. You can also receive a list of barcodes via text message, such as SMS or MMS, available on all feature phones. The barcode of the mobile phone 130 can be read by another mobile phone 120 including a barcode reader.

1D is a diagram illustrating reading a barcode through a TV according to an embodiment of the present invention.

For example, a home shopping company of a TV may display a barcode on a screen to induce mobile phone payment. TV home shopping can be used to make up for the shortcomings of purchase and payment over the phone. When the barcode on the screen is read by the mobile terminal 120 or the bar code reader, the details can be displayed on the display device of the mobile terminal 120. Consumers who have missed a series of advertisements on TV home shopping or want to see more details about the product can use this barcode reading method. Even in TV home shopping companies, if there are a lot of products sold in a limited time and various cases cannot be presented, the details can provide detailed advertisements to consumers through barcode reading and stimulate purchase.

1E illustrates reading a barcode or a tag attached to a signboard of a store according to an embodiment of the present invention.

The terminal identifies a service or a merchandise of the store from a bar code or tag 155 already attached to a signboard of the store 150 and reads out a service advertisement or details provided. In FIG. 1E, the terminal 120 such as a mobile phone can read a barcode or tag 155 attached to the store 150 through a barcode reader or a tag reader, and remotely record the details of products corresponding to the read barcode or tag. Can be provided through. Barcodes and tags can be placed anywhere in the building, as well as at the proper location for the terminal to read the barcodes or tags. By reading a bar code or a tag through a terminal, a user can guide and advertise the service details and products to the terminal in detail.

According to this method, if the user can know the menu of the restaurant in advance without knowing the price of the restaurant and the price in advance, the restaurant can be used by comparing the restaurants directly on the street and determining the desired menu or price. For restaurant owners, it would be convenient for users to not enter the restaurant and ask for various information. In the cafe, the price and details of the beverages provided in advance may be provided through barcodes or tags attached to the outside, and if necessary, coupons may be provided in advance to induce the user.

FIG. 2 is a diagram illustrating receiving and displaying a detailed description of a product and a discount coupon from a remote server according to an embodiment of the present invention.

As shown in (a) of FIG. 2, when the terminal 200 reads a bar code or a tag, the identification information is transmitted to a remote server, and the remote server distinguishes the identification information through the received identification information and provides detailed advertisement contents or product details. It sends to the terminal 200 such as a mobile phone. The advertisement content 201 is displayed on the display of the terminal 200. The user can now view the details of the selected product via barcode reading. In addition, the advertiser may simultaneously provide the electronic discount coupon 203 if necessary to induce consumers to purchase more goods.

The advertisement content to be received may be simple text, but various types of advertisement content including an image, a video, or a combination thereof may be displayed on the terminal.

As shown in FIG. 2B, when the consumer selects the advertisement content 201, the consumer may select the additional advertisement receiving button 205 to view a more detailed advertisement, or select the purchase progress button 207 to proceed with the purchase.

If the additional advertisement receiving button 205 is selected, additional advertisement contents for the corresponding product can be received from the remote server. If the purchasing progress button 207 is selected, the purchase progress screen is received through the remote server to purchase and pay. Will proceed.

3 is a flowchart illustrating a method of viewing and purchasing an advertisement of a product through a barcode according to an embodiment of the present invention.

First, the consumer reads a barcode or tag from the item list to a terminal including a barcode reader or a tag reader (S310). Barcodes and tags are provided in various media. Offline booklets, TVs, wireless terminals, computer websites, shops, restaurants, cafes and restaurants on the streets are available.

Now transmits the identification information corresponding to the barcode or tag read through the terminal to the remote server (S320). When the barcode is read, the identification information may be barcode information itself. The remote server determines what the item is based on the received identification information and transmits the registered advertisement contents for the item to the terminal. If necessary, an electronic discount coupon can be provided that provides a discount on the purchase of the product together with the corresponding advertisement contents.

The terminal now receives advertisements or details of goods of interest and discount coupons as necessary (S330). The terminal displays this content on the display window of the terminal. If the consumer checks the contents of the advertisement and then wants to see more details about the contents of the advertisement, the consumer selects the contents of the advertisement and decides whether to view additional advertisement or to proceed with the purchase immediately (S340). If the consumer wants to see more details, the additional information is sent to the remote server (S350).

Otherwise, it is determined whether to proceed with the purchase (S360). If you are not going to make a purchase, you can choose none of the two options or press the "Exit" button to complete the process.

If you want to purchase the item, press the purchase progress button to request a purchase to the remote server (S370). The remote server transmits the purchase window for the item to the terminal so that the consumer can make a payment (S380). A consumer can purchase a product, for example, through a mobile phone payment. Alternatively, payment may be made through a general online payment method such as card payment, and at this time, payment may be performed using a discount coupon provided from a remote server (S390). When the payment is completed, the purchase of the product provided with the barcode is completed (S400).

4 illustrates a terminal capable of reading a barcode and purchasing a product according to an embodiment of the present invention.

The terminal 400 having a barcode reading function according to the present invention includes a barcode reader and / or a tag reader 410. A transmitter 420 is provided for reading a barcode or tag through a barcode reader or a tag reader and sending the identification information to a remote server.

The remote server transmits the advertisement contents of the product corresponding to the bar code, the discount coupon, the additional advertisement contents, and the contents for the settlement, and these contents are received through the receiver 430 of the terminal. The advertisement contents, discount coupon, additional advertisement contents, and contents for proceeding payment of the received product are now displayed on the display 440 at the receiver so that the consumer can see them. If the consumer proceeds with the purchase, the purchase payment unit S450 for card payment and mobile phone payment is provided together with the certificate.

The terminal 400 is preferably provided with a wireless antenna 460 to perform all the transmission and reception wirelessly. Of course, this is not only an embodiment, but also wireless communication as well as data is possible.

5 illustrates monitoring a coupon through a terminal according to an embodiment of the present invention.

If the terminal 500 has a location tracking function such as navigation and a map display function, the surrounding map 510 can be viewed as shown in FIG. 5. The terminal itself may be a navigation including a tag reader. In the surrounding map 510, all the stores 501 capable of reading the service history with the tag appear. Shops that can read the service history with a tag can be marked with a user's view at a glance, for example by specifying an identifier such as "T" in a rectangle. The user can view not only the store which can be specifically read by a tag, but also the discount coupon details 505 and 507 which a store provides. In the surrounding map 510, a coupon provider 507 and a Dunkin donut coupon 505 may be viewed as a coupon provider. The user can view nearby tagged stores and coupon details at their current location 503. The user can read the tags near these stores, download discount coupons by clicking on the provider that offers the coupon, or download the discount coupon by reading the tag nearby.

Embodiments have been disclosed through the drawings and the specification. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not used to limit the meaning or the scope of the present invention described in the claims. Therefore, those skilled in the art will implement that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

10; Computer 11; Offline booklet
110; A barcode reader 120; Mobile communication terminal
130; Cell phone 140; TV
200; terminal
400; terminal
500; terminal

Claims (23)

Reading the barcode with a terminal including a barcode reader to inquire details of the items in the barcode included item list;
Transmitting an identification signal of an item corresponding to the barcode from the terminal to a remote server;
Receiving a detail of an item corresponding to the identification signal from the remote server; And
Advertisement method using a bar code, characterized in that the details of the item is displayed on the display of the terminal. The method of claim 1, wherein the item list is displayed on any one of an offline booklet, a brochure, an Internet screen, a TV screen, an SMS message, an MMS message, and an application software execution screen. The method of claim 1, further comprising: sending a purchase request to the remote server to purchase a description of the item displayed on the display;
Receiving a payment progress screen from the remote server; And
Advertising method using a barcode further comprises the step of making an online payment on the payment progress screen. The method of claim 1, wherein the item is received with a discount coupon for the item together with the details of the item. The method of claim 4, wherein the discount coupon is in the form of at least one of 1, 2, and 3D barcodes. The method of claim 1, wherein the details of items received from the remote server are at least one of text, an image, a video, or a combination of images and text. The method of claim 1, further comprising receiving additional advertisements from the remote server by selecting details of items displayed on the display. The method of claim 1, wherein the identification signal of the item is a barcode signal of the item itself. The method of claim 1, wherein transmission and reception between the terminal and the remote server are performed wirelessly. Reading the tag with a terminal including a tag reader to inquire details of the item in the item list including the tag;
Wirelessly transmitting an identification signal of an item corresponding to the read tag from the terminal to a remote server;
Wirelessly receiving details of items corresponding to the identification number from the remote server; And
And displaying the details of the items on the display of the terminal. Querying the details of the item in the item list including a barcode A barcode reader for reading the barcode;
A transmitter for transmitting an identification signal of an item corresponding to the read barcode to a remote server;
A receiver for receiving details of items corresponding to the identification signal from the remote server; And
A terminal comprising a bar code reader, characterized in that it comprises a display for displaying the details of the item. The terminal of claim 11, wherein the item list is posted on any one of an offline booklet, a brochure, an Internet screen, an application software execution screen, a TV screen, an SMS message, and an MMS message. The terminal of claim 11, further comprising a purchase settlement unit for purchasing and paying for the item. 12. The terminal of claim 11, wherein the receiver can also receive a discount coupon for the item from the remote server. 15. The terminal of claim 14, wherein the discount coupon is in the form of at least one of 1, 2, and 3D barcodes. The terminal of claim 11, wherein the details of items received from the remote server are at least one of a text, an image, a video, or a combination of images and texts of the items. The terminal of claim 11, further comprising a tag reader configured to read a tag when the item list is represented by a tag. The terminal of claim 11, wherein the transmission and reception with the remote server is performed wirelessly. Reading, by the terminal, a tag;
Transmitting an identification signal stored in the tag from the terminal to a remote server;
Receiving an item or service history corresponding to the identification signal from the remote server; And
Advertisement method using a tag comprising the step of displaying the details of the item or service on the display of the terminal. 20. The method of claim 19, further comprising receiving a discount coupon for the item together with receiving the details of the item or service. 20. The method of claim 19, further comprising the step of displaying a map on the terminal and displaying a business with a tag together with the current location of the terminal holder. 22. The method of claim 21, wherein a business that pays a discount coupon is displayed together on the map. The method of claim 22, wherein the discount coupon can be downloaded by selecting the discount coupon in the terminal.

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