KR20110125920A - Method and apparatus for authoring and distributing object based movie, advertisement method and apparatus using the same - Google Patents

Abstract

PURPOSE: A video creating and distribution method based on an object, advertisement method using the same, and apparatus thereof are provided to offer an advertisement service by creating videos based on an object. CONSTITUTION: An authoring content management server provides simplified object authoring tools to a producer terminal(S420). A manufacturer creates a video based on an object through the video of a content providing apparatus or the video of a terminal(S430). The creating content management server establishes CCL(Creative Commons License) information(S440). The creating content management server transmits the video corresponding to the object to a content providing server(S450). The creating content management server provides a player function(S460).

Description

Method and apparatus for object-based video authoring and distribution {Method and apparatus for authoring and distributing object based movie, advertisement method and apparatus using the same}

The present invention relates to a method and apparatus for authoring and distributing object-based video, and more particularly, to authoring and distributing object-based video using video produced by individuals, organizations, and content providers. An object-based video authoring and distribution method and apparatus for providing information through the above-described object-based video and an advertising method and apparatus using the same.

The existing one-way content providing service is gradually evolving into a two-way content providing service such as IPTV according to the rapid development of information and communication technology. There is an advanced feature that can actively reflect. In particular, the object-based video service currently under study provides profitable information or advertisement-related information related to the object when the viewer selects an object such as a person, a place, and a product that appear while watching a video, and generates money by inducing an e-commerce transaction. It is a service. According to the object-based video service, viewers can easily obtain the desired information by directly selecting objects appearing in the video using an interface device such as a remote control while watching a video, and can also purchase products and utilize various additional services. Do.

However, the video authoring and distribution for the object-based video service described above undergo a complicated process by a number of actors. In detail, in order to provide an object-based video service, an object-based video author who professionally edits a video collects a target video, and detects and tracks an object appearing in the collected video using a dedicated copyright editing tool. Author the object-based video by matching the information associated with the tracked object. Thereafter, the author requests the content provider to distribute the authored object-based video. Therefore, in order to provide an actual object-based video service, a video provider, an object-based video author, and a content provider request each other to perform a video authoring and distribution process for each purpose. In addition, in order to provide an advertisement using an authored object-based video, both the advertiser and the video producer, the object-based video creator, and the content provider all have to deal with each other and perform their respective procedures.

Therefore, there are many procedural problems in authoring and distributing object-based video and applying it to an advertisement service.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problems, and an object thereof is to enable a video producer to edit and distribute an object-based video by himself or herself by using a simplified authoring editing tool.

In addition, the present invention has another object to enable the advertiser to provide advertising services by registering their products as additional information in the distributed general video or object-based video.

In order to achieve the above object, a method of authoring and distributing an object-based video using a video authored by a creator of a video according to a preferred embodiment of the present invention, (a) authoring and distribution from the producer terminal of the video Receiving a service request; (b) providing an object authoring tool to the producer terminal; (c) detecting and tracking an object appearing in the video on the object authoring tool according to an input of the producer terminal, and authoring an object-based video by mapping it with additional information; (d) receiving and setting CCL (creative commons license) information defining a method and condition for using the object-based video from the producer terminal; (e) storing the work history and the CCL information on the object-based video; And (f) providing a player for playing the object-based video to one or more viewer terminals.

The object-based video, the original video to be authored; And region and time information generated by detecting and tracking an object appearing in the original video, and metadata mapping additional information related to the object.

The CCL information may include whether to display the author who authored the object-based video; Whether to limit the commercial use of the object-based video; Whether to allow creation and modification of new secondary authored content using the object-based video; And, for the new secondary authored content using the object-based video, whether the copyright of the same content as the original content is set.

Between (b) and (c), (b1) receiving a request for authoring a video being distributed by the content providing apparatus from the producer terminal; (b2) determining whether to set CCL information on the video being distributed; (b3) if the CCL information is not set according to the determination result of the step (b2), performing the step (c) as the video to be copyrighted for distribution; And (b4) if the CCL information is set according to the determination result of step (b2), terminating the authoring procedure for the video being distributed.

Step (c) may include providing a search tool connected to a search engine to the producer terminal; Receiving a search result from the search engine; Including the search result on the object authoring tool; And inserting the search result into the additional information of the object-based video according to the input of the producer terminal.

After the step (e), characterized in that it further comprises the step of providing to the content providing device the original video that is the object of the object-based video.

After the step (f), receiving additional information on the object-based video from the viewer terminal playing the object-based video using the player; And providing the additional information to the viewer terminal.

In order to achieve the above object, the advertising method using the object-based video authoring and distribution method of the present invention comprises the steps of: (a) receiving the advertising material from the advertiser terminal; (b) registering the advertisement material to apply to the object-based video; (c) receiving a selection of the advertisement material and the object-based video to which the advertisement material is to be applied from the secondary terminal; (d) authoring an object-based advertisement video by inserting the advertisement material in the additional information of the object-based video, and displaying the object-based advertisement video as an advertisement; (e) receiving additional information about the object-based advertisement video from a viewer terminal playing the object-based advertisement video using a player; And (f) providing the additional information to the viewer terminal.

The object-based advertising video, the original video of the object-based video; Metadata for mapping region and time information generated by detecting and tracking an object appearing in the original video and additional information associated with the object; And, characterized in that it comprises an advertising material inserted in the additional information.

In order to achieve the above object, an apparatus for authoring and distributing an object-based video using a video authored by a producer of a video according to an embodiment of the present invention, requests authoring and distribution service from the producer terminal of the video. A receiving communication module; Authoring tool providing module for providing an object authoring tool to the producer terminal through the communication module; An object processing module for detecting and tracking an object appearing in the video on the object authoring tool according to an input of the producer terminal, authoring an object-based video by receiving additional information, and transmitting the object-based video to the content providing device through the communication module; And an authoring content server having a CCL information processing module configured to receive and set CCL (creative commons license) information defining a method and condition for using the object-based video from the producer terminal through the communication module.

The CCL information may include whether to display the author who authored the object-based video; Whether to limit the commercial use of the object-based video; Whether to allow creation and modification of new secondary authored content using the object-based video; And, for the new secondary authored content using the object-based video, whether to set copyright of the same content as the original content.

The present invention is characterized in that it further comprises a work content DB for storing the work history and CCL information for the object-based video.

The authoring content management server provides a search tool connected to an external search engine to the producer terminal, receives a search result from the external search engine, and inserts the search result into the additional information of the object-based video module. It characterized in that it further comprises.

The present invention may further include a metadata server that receives the additional information about the object-based video from the viewer terminal playing the object-based video and provides the same to the viewer terminal.

In order to achieve the above object, the advertising device using the object-based video authoring and distribution device of the present invention, the communication module for receiving the advertising material from the advertiser terminal; An advertisement material registration module for registering an advertisement material input through the communication module to an object-based video; And selecting an advertisement material registered by the advertisement material registration module and an object-based video to which the advertisement material is applied from the secondary terminal, and inserting the advertisement material into the additional information of the object-based video to author the object-based advertisement video. It includes a cross-media advertising server having an advertisement registration module for displaying the object-based advertising video as an advertisement.

According to a preferred embodiment of the present invention, a video producer has an effect of authoring an object-based video using his video and distributing it to a plurality of viewers.

In addition, an advertiser wanting to apply an object-based video to an advertisement has an effect of providing an advertisement service by mapping information about his product to an object-based video.

1 is a diagram illustrating the overall system structure of an object-based video authoring and distribution device and an advertisement device using the same according to an embodiment of the present invention.
2 is a diagram illustrating an object-based video authoring and distribution apparatus according to another embodiment of the present invention.
3 is a view showing an authoring content management server according to an embodiment of the present invention.
4 is a diagram illustrating a crossmedia advertisement server according to an embodiment of the present invention.
5 is a diagram illustrating a method for authoring and distributing an object-based video according to an embodiment of the present invention.
6 illustrates an example of a simplified object authoring tool according to an embodiment of the present invention.
7 is a diagram illustrating a method of authoring and distributing an object-based video according to a first embodiment of the present invention.
8 is a diagram illustrating a method for authoring and distributing an object-based video and an advertisement method using the same according to the second embodiment of the present invention.

Hereinafter, a method and apparatus for authoring and distributing an object-based video according to a preferred embodiment of the present invention and an advertisement method and apparatus using the same will be described with reference to the accompanying drawings.

In the following description, 'object-based video' refers to a region and time information generated by detecting and tracking an area of an object appearing in an authored video by an object authoring tool, and mapping of additional information input related to the object. This refers to a video in which metadata describing this is generated. The above-described metadata is used to display the mapped additional information when the object is selected. The metadata is generated, stored and processed separately from the original moving picture.

1 is a diagram illustrating the overall system structure of an object-based video authoring and distribution device and an advertisement device using the same according to an embodiment of the present invention.

As shown, the object-based video authoring and distribution apparatus of the present invention, the advertising device using the same, the producer terminal 100 for uploading and editing the video produced by the video producer over the network, and the general video and the authored object Content providing device 200 for distributing the base video to a plurality of viewer terminals via the web, and object-based video production and distribution device for providing an advertising service related to the object-based video, and providing an advertising service using the content (300) ), An advertisement agent device 400 supporting an advertisement related procedure, an advertiser terminal 500 performing an advertisement related procedure by an advertiser, an electronic commerce apparatus 600 for processing a product transaction generated through an advertisement, It includes a viewer terminal 700 for viewing the distributed video.

In detail, the producer terminal 100 is connected to the object-based video authoring and distribution device 300 through a network such as a web, or the like, by the producer himself or an object-based video stored in the terminal 100 using an object authoring tool. A terminal capable of generating a video and transmitting the same to the content providing apparatus 200. The producer terminal 100 may perform an object-based authoring procedure to transmit not only a video having a work history but also a general video before a work to the content providing apparatus 200 for distribution on the web.

The producer terminal 100 described above is not dependent on a specific platform, but is preferably a general commercial computer capable of driving a simplified object authoring tool provided by an object-based video authoring and distribution device.

The content providing apparatus 200 is a device that stores a general video and an authored object-based video transmitted by the producer terminal 100 and distributes the same to an end user through an Internet service such as a web. This includes UCC sites, blogs, Internet cafes, and portal sites that are currently served by the Internet. Producers can distribute their own videos and videos that do not have a problem in the use of copyrights through the web through their account, the content providing device 200 transmits the video from the producer terminal 100 according to the account Receive, store and distribute and provide to the viewer terminal (700). In order to perform such a function, the content providing device 200 receives an account management server 210 that approves authentication and service provision according to an account, and receives, stores, transmits, distributes, and deletes a general video and an object-based video. A content management server 230 for processing, a file server 250 for storing content files, a content DB 270 for storing content lists and other information, and a stream server for distributing content to the viewer terminal 700 ( 290).

The object-based video authoring and distribution device 300 provides a simplified object authoring tool to the producer terminal to support the author in authoring the object-based video, and at the request of the viewer terminal 700 for the object-based video in service. A device that provides additional information and performs a function of processing an advertisement related request using an object-based video. The producer installs a simplified object authoring tool provided by the object-based video authoring and distribution device 300 on the terminal 100 to detect and track the stored video and the video currently being distributed by the content providing device 200, The frame in which the object appears and additional information related to the object may be mapped to each other. Here, as an example of the additional information described above, when the object is a place, it may be a name, a location, a photographing date, traffic information, and the like. In the case of an advertisement product, the name of the product, a manufacturer, a price, a purchase method, and an e-commerce device ( 600) internet link information.

In addition, in connection with the distribution of the object-based video, the creator can set the CCL (creative commons license) information that defines the usage method and conditions based on copyright. There are four requirements for using the content proposed by the present invention, and the CCL information includes information on whether or not the author of the object-based video is displayed, whether to restrict the commercial use of the object-based video, and a new secondary work using the object-based video. The present invention relates to whether to allow creation, change of content, and setting of copyright of the same content as the original content with respect to new secondary authored content using object-based video.

According to the above description, the producer has a different scope of use depending on which of the four requirements is adopted. Since the prohibition of change and the permission to change the same conditions cannot be applied at the same time, the type of scope of use There are a total of 11 things. However, copyright notices are normally included in all copyright-related scopes, and the actual scope of copyright rights in operation is "author's mark", "author's mark and non-profit use", "author mark and prohibition of change", There are six categories of “author attribution, permission to change the same condition”, “author attribution, nonprofit use and prohibition of change”, “author attribution, nonprofit use and permission to change the same condition”.

In addition, in the case of an advertiser who wants to utilize the object-based video in his product advertisement, the advertiser may request an advertisement agent or register an advertisement in the object-based video authoring and distribution device 300 directly through the terminal 500. The advertiser may perform an advertisement registration procedure for the object-based advertisement video through the advertisement agent device 400 or the advertiser terminal 500. The object-based video authoring and distribution device 300 stores the advertisement work for the object-based advertising video and manages the overall procedure for the advertising service according to the request of the advertiser.

In addition, the object-based video authoring and distribution device 300 provides additional information mapped to the corresponding object-based video over the network at the request of the viewer terminal 700. In detail, when the viewer who is watching the object-based video being distributed by the content providing device 200 through the viewer terminal 700 selects a specific object appearing in the video, the object-based video authoring and distribution device 300 is The additional information mapped to the object is provided to the viewer terminal 700. The provision of such additional information may be in the form of a simple data download or may be a link address of another web site.

In order to perform the above-described function, the object-based video authoring and distribution apparatus 300 provides a simplified object authoring tool to the producer terminal to support the author to author the object-based video on the web or his own terminal. The management server 310, the authoring content DB 320 for storing the authored object-based video and other data necessary for authoring, and the metadata server for providing additional information and Open API requested to the viewer terminal 700 350, and a cross media advertisement server 370 for processing advertisement related information. In particular, the structure of the authoring content management server 310 performing the object authoring procedure and the cross media ad server 370 performing the advertisement providing procedure will be described in more detail later.

The advertisement agent device 400 is a device that receives a request for a product advertisement from the advertiser terminal 500 and performs an advertisement related procedure. The advertiser provides the advertisement agent device 400 with respect to the content to be advertised, and the agent manager plans and produces the advertisement through the advertisement agent device 400 and provides the object-based video authoring and distribution device 300. . The advertisement agent device 400 may be configured only with the media lab server 450 performing the above functions, or may be further provided with a separate device for performing other advertisement related procedures.

The e-commerce device 600 provides a purchase procedure of a corresponding product to the viewer terminal 700 when the viewer performs a purchase request for a specific product while viewing an object-based video including advertisement information. It is a device that supports the payment procedure. The electronic commerce device 600 may be an internet auction site, a shopping mall, or the like currently being serviced. In order to perform the above-described function, the electronic commerce device 600 provides a commerce server 620 that provides a product information web page connected to an internet link address included in the additional information, a credit card, a passbook deposit, and the like, when a product purchase is determined. It includes a billing server 660 that performs the payment procedure through escrow transactions.

The viewer terminal 700 is a digital device that receives and plays a general video and an object-based video that the content providing device 200 is distributing. The viewer can watch the content through various types of terminals 700, and in particular, if the user wants to obtain more various information about an object appearing while viewing an object-based video, or if the object is a product, he / she wants to purchase the object. Select to receive additional information on this, the included advertising information or the link address of the electronic commerce device 600. The viewer terminal 700 may be one of an IPTV set-top 710, a PC 740, a mobile device 770, a TV, and an Internet TV 790 capable of bidirectional data communication.

In accordance with the above-described configuration, the object-based video authoring and distribution apparatus of the present invention, an advertisement device using the same supports authoring and distributing the object-based video by the producer itself, and provides the authored video to a plurality of viewers.

In addition, the object-based video authoring and distribution apparatus of the present invention, as shown in Figure 2, not in the centralized form described above, a plurality of content providers each distributed in their own content providing apparatus 700 separately It may be implemented. Referring to FIG. 2, the authoring content management server 310 and the cross media ad server 370 are examples of the object-based content authoring and providing apparatus 700.

As illustrated, the above-described distributed object-based content authoring and providing apparatus 700 separately functions functions of an authoring content DB (330 of FIG. 1) and a metadata server (350 of FIG. 1) provided separately. 270 and the stream server 290 process together.

Since the above-described distributed form differs only from the centralized form of FIG. 1 and the structure of the apparatus, actual transmission and reception of data is the same. In the following description, the centralized form shown in FIG. 1 is described as an example for convenience of description.

Hereinafter, a structure of an authoring content management server according to a preferred embodiment of the present invention will be described with reference to the drawings.

3 is a view showing an authoring content management server according to an embodiment of the present invention.

As shown, the authoring content management server 310 of the present invention is a server included in the device for authoring and distributing an object-based video using a video authored by the creator of the video, the communication module 311, authoring tool And a providing module 312, an object processing module 313, a CCL information setting module 315, a search tool providing module 317, and a player providing module 319.

In detail, the communication module 311 is a module that performs a function of receiving a request for authoring and distribution service from a producer terminal of a video.

The authoring tool providing module 312 provides the object authoring tool to the producer terminal through the aforementioned communication module 311. The object authoring tool is a simplified authoring tool that implements some functions on the user terminal among functions provided by the general object authoring platform. The creator terminal downloads and installs the object authoring tool or authors an object-based video on the web. do.

The object processing module 313 receives region information generated by detecting and tracking an object appearing in a video on the object authoring tool provided by the authoring tool providing module 312 and additional information input by the author according to the input of the producer terminal. It is stored in the content DB, and also generates a work history that includes data such as various progress related to the work and stores in the work content DB.

The CCL information setting module 315 is a module for setting a range of use of content when distributing an object-based video. The creator can set the CCL (creative commons license) information that defines the usage and conditions for the object-based video to be authored and distributed based on the copyright, and the CCL information setting module 315 according to the input of the producer terminal Set the CCL information.

The search tool providing module 317 is a module that supports a separate search tool for the producer to further collect information necessary for inputting additional information to be mapped during object-based video authoring. The search engine connected to the above-described search tool is provided through a link of an own search engine or an external search engine of the authoring content management server 310, and the search tool providing module 317 adds the search result by the search engine to additional information. do.

The player providing module 319 performs a function of providing a player for playing an object-based video in the viewer terminal through the communication module 311. The object-based video is provided to the viewer terminal through the content providing device in the same manner as the general video, and when the object-based video is played through the general playback device, the object service is not provided. When the viewer uses the object service, the viewer must download and install a player on the terminal to play the object-based video through the dedicated player. The above-mentioned dedicated player interoperates with the object-based authoring and distribution device to determine whether the video being played is object-based video based on the presence or absence of metadata, and when the viewer selects an object, the corresponding additional information is displayed according to the metadata. Mark on. In addition to the function of playing an object-based video, receiving and displaying additional information, a viewer can create a user's own UI for a selection menu for the video, and edit a skin displayed in an area other than the video. It further includes a software development kit (SDK) having.

In accordance with the above-described structure, the authoring content management server 310 of the present invention performs an object-based video authoring and distribution function of the creator, hereinafter, the structure of a cross media ad server for providing an advertising service using the object-based video Explain.

4 is a diagram illustrating a crossmedia advertisement server according to an embodiment of the present invention.

As shown, the cross media advertisement server 370 of the present invention includes a communication module 371, an advertisement information processing module 373, and an advertisement registration module 375.

In detail, the communication module 371 performs a function of receiving an advertisement service request and an advertisement material from an advertiser terminal or an advertisement agent device through an information communication network.

The advertisement material registration module 373 receives the advertisement material input from the advertiser terminal through the communication module 371 and registers it as the material of the advertisement.

The advertisement display module 375 generates the object-based advertisement video by selecting the advertisement material registered by the advertisement information processing module 373 from the secondary producer and inserting the advertisement material into the additional information of the object-based video to be advertised. This module executes the service progress. Here, the secondary producers include advertisers, original video producers, and other video producers.

In accordance with the above-described structure, the crossmedia advertisement server of the present invention registers advertisements for one or more contents at the request of an advertiser, and processes the procedure.

Hereinafter, an object-based video authoring and distribution method according to a preferred embodiment of the present invention with reference to the drawings.

5 is a diagram illustrating a method for authoring and distributing an object-based video according to an embodiment of the present invention.

As shown, the method of authoring and distributing an object-based video of the present invention is a method of authoring and distributing an object-based video using a video authored by the creator of the video, the service request receiving step (S410), the object Authoring tool providing step (S420), object-based video authoring step (S430), CCL information setting step (S440), object-based video and CCL information storage step (S450), object target video transmission step (S455), and providing a player Step S460 is included.

In detail, the service request receiving step S410 is a step in which the communication module of the authoring content management server receives an authoring and distribution service request from the producer terminal of the video.

The object authoring tool providing step (S420) is a step in which an authoring tool providing module of an authoring content management server provides a simplified object authoring tool to a producer terminal according to the above-described service request.

In the object-based video authoring step (S430), a producer performs an authoring operation using a video stored in a terminal or a video currently distributed by a content providing apparatus on an object authoring tool. The object authoring tool automatically and manually detects objects appearing in the target video and tracks the objects as the frame progresses. After tracking is completed, authoring of the object-based video is completed by mapping the tracked object and additional information related thereto. 6 illustrates an example of the aforementioned simplified object authoring tool.

Referring to FIG. 6, an object authoring tool provided by an object-based video authoring and distribution device according to an exemplary embodiment of the present invention includes a scene unit 710 for detecting and tracking an object appearing while a producer views a video screen, and a video frame. A coordinate unit 720 for selecting and editing in units and a link unit 730 for selecting additional information to be mapped to the current frame are included.

In addition, although not shown, in order to support the addition of a variety of information when mapping the above-described additional information, a search tool providing module may be further provided in the authoring content management server, and the search tool providing module may be an external search engine or itself. The search engine may be provided to the producer terminal so that the producer collects information related to the object through input of a keyword and the like and reflects the information in additional information.

The CCL information setting step (S440) is a step of receiving and setting CCL (creative commons license) information defining a usage method and conditions based on copyright from the creator terminal for the object-based video on the object authoring tool. After distributing the object-based video authored by the author, the creator can set the use range of secondary processing, redistribution, etc. by other creators, and sets six types of use range by combining the above four content use requirements. Subsequently, other producers who want to secondary process the corresponding object-based video can author other types of object-based video using the object-based video only within the range of the above-described CCL information. Here, the above-mentioned other producer is not limited to a specific target, but includes all those who can install and execute the object authoring tool of the present invention through the terminal.

Object-based video and CCL information storage and transmission step (S450) is a step of storing the authoring history and CCL information for the authored object-based video, and the video that is the object object is transmitted to the content providing server. If the content providing server is currently distributing video, the step of transmitting the object content is omitted. The authoring content management server stores the authoring history and the CCL information of the authored object-based video in the authoring content DB. The aforementioned work history is information for managing an object-based video previously authored by the creator himself.

The object-targeted video transmission step (S455) is a step of transmitting the original video that is the authoring object of the authored object-based video to the content providing device. If the current target video is in service in the content providing device, this step is omitted.

The player providing step (S460) is a step of providing a player that performs a function for playing the object-based video in the viewer terminal. The general video player cannot perform object-based video playback and object selection, and the viewer terminal can receive object selection and additional information only through a dedicated player provided by the object-based video authoring and distribution device. The player provides additional information corresponding to the metadata of the object-based video by interworking with the object-based video authoring and distribution server.

According to the above-described steps, according to the object-based video production and distribution method of the present invention, a producer can author an object-based video using his own video, and set the range of viewers to distribute through the content management server.

Hereinafter, an advertisement providing method using an object-based video production and distribution method according to a preferred embodiment of the present invention with reference to the drawings. In the following description, the authoring and distribution procedure of the object-based video on the entire system will be described according to the signal flow of the device constituting the system.

7 is a diagram illustrating a method for authoring and distributing an object-based video according to a first embodiment of the present invention.

As shown, in the method for authoring and distributing an object-based video of the present invention, first, when a video producer terminal 100 requests an authoring service from an object-based video authoring and distribution apparatus 300 (S511), an object is responded in response to this. The base video authoring and distribution device 300 provides the simplified object authoring tool to the producer terminal 100 (S513).

The producer terminal 100 detects and tracks an object appearing in a video stored in the terminal using an object authoring tool, inputs additional information (S515), sets CCL information (S517), and then creates an object-based video authoring and Provided to the distribution device 300 (S518). The object-based video authoring and distribution device 300 stores the provided CCL information and the work history (S519).

Subsequently, the object-based video authoring and distribution device 300 provides an object-based video-only player to a plurality of viewer terminals 700 (S541), and the content providing device 200 transmits the object-based video to the viewer terminal 700. Distribute (S551).

When the viewer terminal 700 displays the object-based video being distributed through the player on the screen, and the viewer selects an object to obtain additional information while viewing the object-based video through the terminal 700 (S555), The player of the secondary terminal 700 requests additional information from the object-based video authoring and distribution apparatus 300 according to the network address linked to the corresponding object in response to the metadata (S557). Accordingly, the object-based video authoring and distribution device 300 provides the additional information to the viewer terminal 700 (S558).

According to the first embodiment of the present invention described above, a video producer authors and distributes an object-based video using a video stored in his terminal, and then a viewer maps to a specific object by selection through the distributed object-based video. Will be provided with additional information.

Hereinafter, an advertisement providing method using an object-based video production and distribution method according to a second embodiment of the present invention will be described with reference to the drawings.

8 is a diagram illustrating a method for producing and distributing an object-based video and an advertisement method using the same according to the second embodiment of the present invention.

As shown, the method of producing and distributing the object-based video of the present invention, the advertising method using the same, first, the advertiser terminal 500 requests the advertisement service to the object-based video authoring and distribution device 300, to advertise When providing the advertising material containing the specific content (S611), the object-based video authoring and distribution device 300 registers the advertising material (S612), after which the secondary producer terminal 550 to insert their own advertising information When the object-based video is selected (S613), the object-based video authoring and distribution device 300 accordingly posts the object-based advertising video in which the advertisement information is inserted into the additional information of the selected object-based video (S614). ).

Thereafter, a player for playing the object-based advertisement video from the object-based authoring and distribution device 300 is provided to the viewer terminal 700 (S621). The above-described step S621 may be provided before step S614 to play the general object-based video.

When the viewer terminal 700 requests the content providing apparatus 200 for the original video authored as the object-based advertisement video (S622), the content providing apparatus distributes the corresponding video (S623).

Thereafter, the viewer terminal 700 displays the object-based advertisement video being distributed through the screen of the viewer terminal, and when the viewer selects an object to acquire additional information while viewing the object-based advertisement video through the terminal 700. In operation S631, the viewer car terminal 700 requests additional information from the object-based video authoring and distribution apparatus 300 according to the network address linked to the additional information in response to the metadata (S632).

Accordingly, the object-based video authoring and distribution device 300 provides the additional information to the viewer terminal 700 (S633), and displays the viewer terminal (S635). In this case, when the additional information includes advertisement information for a specific product, and the viewer wants to purchase the product, the viewer may input a purchase intention. When the purchase intention is input by the viewer, the viewer terminal 700 requests the corresponding electronic commerce device 600 to purchase the corresponding product according to the link address of the shopping mall site included in the advertisement information (S641).

In response to this request, the electronic commerce device 600 requests the viewer terminal 700 for a detailed purchase history of the product and payment thereof (S643). If the payment is approved from the viewer terminal 700, the product transaction process is completed (S645). Thereafter, although not shown, the electronic commerce device may further perform a reporting step for the completion of the above-described commodity transaction procedure to the object-based video authoring and distribution device.

According to the second embodiment of the present invention described above, a video producer may author and distribute an object-based video by using a video that is currently being distributed. In addition, an advertiser wanting to advertise his or her product may designate a corresponding object-based advertisement video through an advertisement agent performing an advertisement agency procedure, and provide advertisement information to perform an advertisement.

The object-based video authoring and distribution method of the present invention described above, and an advertisement method using the same, are implemented as a program and stored in a recording medium including a computer-readable CD-ROM, RAM, ROM, floppy disk, hard disk, and magneto-optical disk. Can be.

The technical spirit of the present invention has been described above with reference to the accompanying drawings, but this is by way of example only and not intended to limit the present invention. In addition, it is a matter of course that various modifications and variations are possible without departing from the scope of the technical idea of the present invention by anyone having ordinary skill in the art.

100: producer terminal 200: content providing device
300: Object based video production and distribution device
400: advertising agent device 500: advertiser terminal
600: e-commerce device 700: viewer terminal

Claims (15)

In a method of authoring and distributing an object-based video using a video authored by a video creator,
(a) receiving a request for authoring and distribution service from a producer terminal of a video;
(b) providing an object authoring tool to the producer terminal;
(c) detecting and tracking an object appearing in the video on the object authoring tool according to an input of the producer terminal, and authoring an object-based video by mapping it with additional information;
(d) receiving and setting CCL (creative commons license) information defining a method and condition for using the object-based video from the producer terminal;
(e) storing the work history and the CCL information on the object-based video; And,
(f) providing a player for playing the object-based video to one or more viewer terminals;
Object-based video authoring and distribution method comprising a. The method of claim 1,
The object-based video,
The original video to be copyrighted;
Metadata mapping region and time information generated by detecting and tracking an object appearing in the original video and additional information related to the object
Advertising method using the object-based video authoring and distribution method comprising a. The method of claim 1,
The CCL information is,
Whether or not to display the author of the object-based video;
Whether to limit the commercial use of the object-based video;
Whether to allow creation and modification of new secondary authored content using the object-based video; And,
Whether or not to set copyright of the same content as the original content with respect to new secondary authored content using the object-based video
Object-based video authoring and distribution method comprising a. The method of claim 1,
Between step (b) and step (c),
(b1) receiving a request for authoring a video being distributed by the content providing device from the producer terminal;
(b2) determining whether to set CCL information on the video being distributed;
(b3) if the CCL information is not set according to the determination result of the step (b2), performing the step (c) as the video to be copyrighted for distribution; And,
(b4) if the CCL information is set according to the determination result of step (b2), terminating the authoring procedure for the video being distributed;
Object-based video authoring and distribution method comprising a. The method of claim 1,
Step (c) is,
Providing a search tool connected to a search engine to the producer terminal;
Receiving a search result from the search engine;
Including the search result on the object authoring tool; And,
Inserting the search result into additional information of the object-based video according to the input of the producer terminal;
Object-based video authoring and distribution method characterized in that it further comprises. The method of claim 1,
After step (e),
Providing a content providing device with an original video that is an object of authoring the object-based video;
Object-based video authoring and distribution method characterized in that it further comprises. The method of claim 1,
After the step (f),
Receiving additional information about the object-based video from a viewer terminal playing the object-based video using the player; And,
Providing the additional information to the viewer terminal
Object-based video authoring and distribution method comprising a. An advertisement method using the object-based video authoring and distribution method according to claim 1,
(a) receiving an advertisement material from an advertiser terminal;
(b) registering the advertisement material to apply to the object-based video;
(c) receiving a selection of the advertisement material and the object-based video to which the advertisement material is to be applied from the secondary terminal;
(d) authoring an object-based advertisement video by inserting the advertisement material in the additional information of the object-based video, and displaying the object-based advertisement video as an advertisement;
(e) receiving additional information about the object-based advertisement video from a viewer terminal playing the object-based advertisement video using a player; And,
(f) providing the additional information to the viewer terminal
Advertising method using an object-based video authoring and distribution method comprising a. The method of claim 8,
The object-based advertising video,
An original video of the object-based video;
Metadata for mapping region and time information generated by detecting and tracking an object appearing in the original video and additional information associated with the object; And,
Ad creative embedded in the additional information
Advertising method using the object-based video authoring and distribution method comprising a. In a device for authoring and distributing an object-based video using a video authored by the creator of the video,
A communication module for receiving a request for authoring and distribution service from a producer terminal of a video;
Authoring tool providing module for providing an object authoring tool to the producer terminal through the communication module;
An object processing module for detecting and tracking an object appearing in the video on the object authoring tool according to an input of the producer terminal, authoring an object-based video by receiving additional information, and transmitting the object-based video to the content providing device through the communication module; And,
Authoring content server having a CCL information processing module for receiving and setting the CCL (creative commons license) information defining the method and conditions for using the object-based video from the producer terminal through the communication module
Object-based video authoring and distribution device comprising a. The method of claim 10,
The CCL information is,
Whether or not to display the author of the object-based video;
Whether to limit the commercial use of the object-based video;
Whether to allow creation and modification of new secondary authored content using the object-based video; And,
Whether or not to set copyright of the same content as the original content with respect to new secondary authored content using the object-based video
Object-based video authoring and distribution device comprising a. The method of claim 10,
Authoring content DB for storing authoring history and CCL information about the object-based video
Object-based video authoring and distribution device further comprising. The method of claim 10,
The authoring content management server,
A search tool providing module for providing a search tool connected to an external search engine to the producer terminal, receiving a search result from the external search engine, and inserting the search result into additional information of the object-based video.
Object-based video authoring and distribution device further comprising. The method of claim 10,
A metadata server that receives additional information about the object-based video from a viewer terminal that is playing the object-based video and provides the same to the viewer terminal.
Object-based video authoring and distribution device further comprising. An advertisement apparatus using the object-based video authoring and distribution apparatus according to claim 10,
Communication module for receiving the advertising material from the advertiser terminal;
An advertisement material registration module for registering an advertisement material input through the communication module to an object-based video; And,
Select the advertisement material registered by the advertisement material registration module from the secondary terminal and the object-based video to be applied to the advertisement material to insert the advertisement material in the additional information of the object-based video to author the object-based advertising video, the object-based Cross media ad server with an ad registration module for displaying advertising videos as ads
Advertising device using an object-based video authoring and distribution device comprising a.

Images