KR20110116656A - Bidding on the internet, direct marketing, and applying the system of compensation on brokerage web sites on how to operate - Google Patents

Abstract

As shown in FIG. 6, consumers are constantly moving to find profitable places. Now it is hard for any big company to survive unless it has a consumer who buys and sells its products. In particular, due to the development of digital, the marketability of Internet e-commerce, the third distribution, is hard to guess its scale.However, in the cyber market where there is no permanent patronage, how to make consumers loyal customers and patronize them is the success of companies It is both a concern and a challenge. The terms cumulative, accrual, mileage, points and cash back are also closely related to customer care. The days of simply buying and using the products you want are gone, and common sense in the cyber market is hard to make consumers regular. How long will you only ask producers to lower prices? At the moment, the only way to reduce the distribution stage is to return the waste of distribution costs to consumers. Running on this theory is network marketing. However, even if network marketing has a vision of the future, not everyone can participate in network marketing. Still, due to the negative thoughts about network marketing, most people do not understand and do not distinguish between pyramids and multi-levels even though most people are classified by law on door-to-door sales. For that reason, growing an organization and managing a group are even more difficult, and because of these problems, not everyone can participate in the network marketing business. Therefore, the present invention does not need to grow an organization and manage a group, and it is necessary to access a web site only when each consumer needs and check whether there is a buyer of the same product that he or she wants to buy, and if there is no joint purchase, You only need to register and use the room. As shown in FIG. 7, the merits of connecting direct trades are provided by providing a place where consumers and producers can be directly met on the Internet through the Internet e-commerce and the joint purchase method of the third distribution system. In addition to the search by [Fig. 3], according to the large, medium, and small classification of the product category, suppliers can easily find and meet brand names that are produced and handled, and consumers can simply click on the brand name that they wish to purchase. It introduces the infinite chain by the human relations of the 4th distribution system , which reduces the complex and many distribution stages and reduces the cost of distribution, and distributes them according to the transaction results and returns them to producers and consumers. applying the benefits of the endless chain introduces sold by direct deal with the compensation of the network marketing sales approach , The producer of the auction type of system how consumers themselves choose the trading partners of the provider, such as the kinks of the reverse auction method, in [4] that by presenting a come feed prices tell consumers choose the lowest price By applying autonomous pricing of suppliers and consumers, the distribution can be made in accordance with the market economy principle, and by using only those advantages to remove, improve, and minimize irrational or negative factors in general distribution. It is a method of operating an Internet web site that combines a large part of the existing distribution system that has been done off-line into one on-line .

Description

Bidding on the Internet, direct marketing, and applying the system of compensation on brokerage Web sites on how to operate}

The present invention is a method for improving a distribution system on the Internet and a general existing distribution system as shown in FIG. 5, in the case of a small amount of consumers (consumer, orderer: hereinafter referred to as a 'consumer'), a joint purchase method is designated on the Internet. When a group of consumers gathered in one place to increase their purchasing power, in the case of mass demanders (distributors or primary and secondary producers), individual consumers or companies become consumers, and they want to purchase some goods (goods, products, materials). , [Figure 7] provides a place where the supplier (producer, distributor: collectively referred to as 'supplier') and the consumer directly on the Internet , to induce autonomous pricing between the consumer and the supplier by a bidding method (Iv) prevent the closing of price fixing, and mediate the sale and purchase of direct sales , resulting in the reduction of distribution Retained have (existing distribution costs), applying the compensation plan (compensation) of network marketing [2] of ⑭ and [6] Intermediary websites such as [7] (Homepage, shopping mall: the "Web how site La collectively hereinafter) returned to trading customers and suppliers using (Internet the place and connection method provides + direct transaction intermediaries + auction + as a combination of (組合) network marketing compensation) costly traditional low-efficient In order to transform the distribution system into a low cost and high efficiency distribution system, the present invention relates to a method of linking an electronic direct trade by a bidding method and operating an intermediary web site using a compensation system.

In the conventional technology, as in the case of the Internet electronic business transaction, as shown in FIG. 1 , it is difficult for a consumer and a supplier to directly deal with each other in a distribution system, and the product is almost a finished product (product, material: hereafter referred to as 'good'). ) Only semi-finished products (primary and secondary products) or raw materials can be traded , as shown in [Figure 5]. agency: more than if the distribution using collectively referred to as 'large distribution networks'), having a lot of difficulties in sales and the company operating the cash turnover off due to funding approval means (手段), such as delivery pricing pressure and bills, consumers Due to the high margin rate of the distributor there is a problem that you have to buy at an expensive price, as shown in Figure 6 the consumer price of the product is a large distribution cost (advertising) Costs, logistics costs, storage costs, and labor costs) are included in the distribution system, where both producers and consumers lose money and transactions occur.

Title: Prosumer Marketing, page 10, lines 10-108, page 115, line 5, page 117, line 12, page 138, line 1-11, page 139, line 13, line 141, line 8, and page 144, line 1-14. JUNG Kyun-seung, 15 June 2007, issued N-time. Title: Anda Bee Beggar, p. 19 Line 2-p. 23, by Sung Jin Lee, November 13, 2009, published by Orda. Subject: The Best Opportunities in Korean Society, pp. 38-42, by Dr. Tae-Soo Kim, Law School, June 10, 2007, published in Entime.

So far, the supplier has been passive and passive attitudes that do not know where the consumer is sitting , waiting only for the customer to come, while the consumers are scattered like sand grains, focusing only on cheap buying, the present invention is as shown in FIG. By creating an intermediary web site that provides direct encounters on the Internet, suppliers are able to more easily find and participate in bidding with active and active attitudes in demand. 3] By simply clicking on a product name produced or handled by a supplier according to the guidance of large, medium, and small categories, the product is automatically guided to a room where the customer who wants to purchase is gathered by a product name stored in advance . and so easily accessible to consumers than the more products And to supply the books more affordable, consumers in one place together enhance consumer purchasing power, raised the demand, it is possible to use the librarian to direct deals method reduced the distribution stage of product needed at a lower price, for transactions using this method [6 ] A combination of several forms, such as providing additional benefits by returning a substantial amount of expenses that were wasted in the existing distribution to both consumers and suppliers, etc. (組合: Place and connection method on the Internet + direct brokerage + bidding method + network marketing) It is about the mediation web site management method applied by the compensation system. When this method is used, it is applied to almost all distribution fields where there is a supply and demand , from raw materials to finished products, as shown in FIG. electronically by bidding on the Internet as a possible system (商) Applying the trade connections with the intermediary compensation related to website management (運用) method.

According to the present invention, even in the case of small and medium-sized enterprises or small businesses that do not have a distribution network, even if they produce excellent products through competitive technology, they have difficulty in selling because they have difficulty in access to consumers and do not know where there is a demand. In the end, by selling to a distribution network of a large company, the company abandoned the production due to the pressure of lowering the price of the unit and the financial shortage caused by delays in the payment of payments for a long time. There is a challenge to remove the unreasonable bad condition throughout the distribution. Only by solving these problems can the paths of good SMEs be found, so that producers can concentrate on production without worrying about the sales of goods if they are competitive. Consumers have to solve the structure that they have to buy at a high price due to the difficulty of grouping and the difficulty of access to the producers . In addition, manufacturing companies that do not have a distribution network such as SMEs, as shown in FIG. 1 , do not know where there are consumers who can consume their own products (hereinafter referred to as 'the company'). It is true . Therefore , the cost and time required to find a demand source is too large, and even more difficult to secure a distribution network, even if equipped with a distribution network as shown in Fig. Logistics costs, storage costs, labor costs) as a significant burden (생산) production costs increase, large companies have a problem to suffer a lot of weights (grave weight) to continue to lower the cost of supply.

In order to solve the difficulty of accessibility between suppliers and consumers in the existing distribution system , the place is provided on the Internet so that consumers and suppliers can be met and traded directly in one place, and side effects such as high margin rate and price fixing of distributors By inducing the price competition by using the bidding method, it is possible to prevent the supplier from purchasing by the free choice of consumers at the price formed autonomously between the consumer and the supplier . It is hard to know where is the Internet, and if you go to a certain virtual space called the Internet, you can find out where the consumers of your products are gathered , and you can get more profits by reducing the time and money spent on finding the places where consumers gathered. I can get a better prize with that revenue If the product is supplied to consumers at a low price and efforts to improve technology and quality, it is also helpful for the activation of SMEs without a distribution network , and by introducing a bidding method to compensate for the shortcomings of the reverse auction method as shown in FIG. Considering the excellence of price and quality, performance, etc., the participation of various suppliers enables consumers to purchase with the purchase option that suits their needs, thereby increasing the satisfaction of purchasing products, and By distributing and reducing (returning) a substantial portion of the distribution margin generated by directly distributing distribution costs to consumers and producers as shown in Fig. 2 and Fig. 6, Fig . Advertising notify the customer base and the website is handed down by the user: by making the (word of mouth passed down by mouth) advertising light Can minimize the cost of non-SMEs in difficulty gyeokdeon because Dunn animation to rely on large distributors delivery pricing pressure and a cash payment of such bill is to address these challenges in that there is no nature other commerce internet e-commerce do.

Since many financial resources and the various constraints SMEs using equip distribution difficult conditions, so forced to sell advanced technology or how to get into an argument on a steal to prevent the octopus style expansion of enterprises involved in, or participate in industry all areas [ [1] It is possible to solve the bad conditions throughout the distribution, such as the pressure of lowering the unit price and the long-term delay of payment , since there are no foreign transactions due to the direct transaction method and the characteristics of Internet e-commerce, and the price such as price fixing. The closing of the formation is to induce autonomous pricing of suppliers and consumers through a bidding method so that distribution can be made in accordance with the principles of market economy, and the costs that were wasted by the existing distribution can be reduced . 6] as much of a return to the consumer and the producer as shown in [Figure 7] a consumer and a supplier Mo It is helpful for industrial development if it is beneficial for both people and those who have experience using it to promote their places on the Internet to acquaintances or neighboring companies by their satisfaction. 4] As shown in [Fig. 5], it can be applied to most fields in which distribution (trade) is performed from raw materials to finished products .

1 is an invention (invention) idea according to the problem of the existing distribution.
2 is a transaction progress diagram applying the present invention.
3 is an example of automatic registration of room names so that consumers and suppliers can easily find them according to trade names previously stored in large, medium, and small categories of handled products.
4 is a comparative view according to the mode (form) of Internet commerce.
5 is a conceptual illustration of a supplier and a consumer in the main distribution.
6 is a comparison of the existing distribution system and distribution costs.
7 is a summary diagram of the object pursued in a web site to which the present invention is applied.

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In order to explain the transaction situation of the present invention, if there is a person who wants to purchase a certain product as shown in ① of FIG. Commonly called). These rooms are all empty.

In the vacant room, the building occupants need furniture and display the photographs and requirements of the product they want to purchase.

Many of these rooms exist on this website, because all of the consumers may want to buy different products.

If a consumer wants to buy another product, each person registers in another room.

The person who enters the room for the first time describes in detail the requirements, recruitment period, recruitment area, recruitment area, etc. of the product that he / she wants such as photograph, specification, use, capacity, size, etc. with respect to the desired purchase product. 2] In order to recruit consumers who want to purchase the same product according to the requirements of a certain period, number of people, region, etc., and to make it easier for consumers to find a room, it is handled in addition to the search by the search box on the website. a product category [3] and as large, medium, simply follow the instructions by the small category, click the brand name that consumers wish to buy arbitrarily by the trade name where you have stored in advance in the hope of buying consumers to gather their choice in Recruit as a co-buyer by the system to be automatically guided to the room .

Room registration can be used by a single company or by an individual when purchasing large quantities of goods, such as companies or distributors that require raw materials or primary products.

As the consumers gathered according to their needs so as to display the quantity of goods desired for each desired purchase, and the amount collected for a certain period of time in the room as shown in ③ of [Fig. As shown in ④ of FIG. 2, the supplier, who can supply the desired product, visits the corresponding room of the headquarters web site, and the price and the product that the supplier can supply as shown in ⑤ of FIG. The explanations will be given to the buyers such as excellence, mileage, points, and courier costs for their products and promotion of their products, allowing consumers to select their products.

At this time, the prices and benefits offered by the suppliers are not visible to each other, and the contents of the suppliers themselves are reflected in their own transactions, and the consumers who wish to purchase in the room are the suggested prices of all the suppliers participating in the room. It is a method of selecting and supplying a supplier and a benefit by displaying only the benefits and benefits through the customer's own transaction details. The bidding information of the suppliers is protected and the side effects of the counter bidding price between the suppliers are prevented .

In order to make it easy for these suppliers to find a place where the consumers who want to purchase are gathered, in addition to searching by the search box according to the guidance of large, medium, and small categories, as shown in FIG. By simply clicking on the product name that is produced or handled, the product is randomly pre-stored, and the user is automatically guided to a room where he / she wants to buy .

These suppliers may be one, but may be several companies, such as ④ in [Figure 2]. In other words, the supplier of the product that the consumer wants may be different, and there may be several companies that produce and distribute these products.

Consumers who wish to purchase this are not necessarily the lowest price, such as reverse auction, but in consideration of price / performance, brand or after-sales service, and credit of production companies according to their preferences, consumers tend to bid as shown in ⑥ of FIG. After selecting a supplier who participated in and expressing their intention to purchase a few or tons of goods, the ordered goods payment is deposited to the head office through a bank account opened online as shown in ⑦ of FIG. 2.

When the deposit of the consumers who wish to purchase is confirmed as shown in ⑧ of [Figure 2], the headquarters displays the consumers corresponding to each supplier who participated in the auction, wishing to sell as shown in ⑨ of [Figure 2] according to the amount deposited. In the aggregate table of the quantity of purchases, each corresponding supplier automatically records the order quantity of the supplier's transaction details of the quantity of goods that fit and the address to be delivered (the desired item to be acquired). After confirming this, as shown in FIG. 2, the ordered (consumer) delivers the desired quantity of goods to the desired place.

After the goods are sent out and the delivery is completed, the supplier notifies the head office of the contents of their delivery by entering the shipping data of the web site as shown in Fig. 2, and the head office sends the consumer as shown in Fig. 2. Will send a text message via mobile phone to confirm receipt of the desired purchase without abnormality, and if the customer has any objection, file a complaint with the supplier to resolve the problem. Have it.

In order to protect the consumer, if there is no objection after the completion of the delivery follow-up , such as the case where the return or delivery is not made by a certain period of time , the head office uses a percentage of the completed transaction amount deposited from the customers in the room as shown in FIG. The transaction ends by deducting the fee as the head office fee and remitting the remaining amount to each relevant supplier .

When the transaction is completed, the supplier and the consumer who made the transaction using the web site of the company will receive a certain percentage point amount as the amount deducted as a fee by the company's fixed compensation plan rule as shown in [Fig. 2]. Incentives are rewarded at a rate based on the transaction performance of the company.

When the transaction ends and the purpose of the room is fulfilled and the period of completion of use is passed, the room disappears on the site, but the transaction details of each of the individual consumers and suppliers, the parties to the transaction, are kept and maintained for the storage period specified by law. Is operated.

In the absence of a transaction, the supplier member registrant shall refer to the data based on the existing transaction history and register the room in the hope of purchasing the product produced and handled by the supplier. An automatic notification system, such as link (interlink) dialing, text messaging, email (e-mail), etc., will give order information so that the supplier can get a bid.

A consumer is a primary producer for a raw material supplier, a secondary producer for a primary producer, a finished producer for a secondary producer, a wholesaler or distributor for an article producer, an individual or a group or a consumer. In the case of the group or distributor, it refers to the individual or group of consumers, so as in [Fig. 7], it is most applicable to all the distribution fields in which goods (products, products, materials) are traded. There may be some evasiveness, but the current Internet e-commerce transaction is no problem in view of the transaction of even a single unit of low price.

Claims (2)

In the web site operation method of mediating electronic direct trade connection on the Internet,
If there is a person who wants to purchase a certain product as in ① of [Figure 2] on the web site, access a pre-created room (window: post space on the Internet web site, hereinafter referred to as 'room'). As shown in Fig. 3, if a user clicks on a product name that he / she wants to purchase according to the guide of large, medium, and small categories of the product category (category), the room name is automatically registered. Displaying and recording photographs and requirements, etc.
After the above step, participating consumers who want to purchase the same product as shown in ② of [2] according to the requirements of a certain period, number of people, region, etc., in addition to the search by the search box, the handling product category (category) as shown in FIG. When you click on a brand name you wish to purchase according to the guide of large, medium and small items of the item, you can come to the corresponding room and recruit co-purchasers who participate in the purchase according to the method of guiding the user automatically. Stage, (Joint Buyer Stage)
After the above steps, the consumers gathered by participating in each need to display the purchase quantity of the desired products desired for each purchase, and counting the quantity collected for a predetermined period in the room as shown in [Fig. 2], (purchase quantity Aggregation stage)
After the above step, the suppliers who can supply the products desired by the consumers as shown in ④ of FIG. 2 are produced or supplied by the suppliers according to the guidance of the large, medium, and small categories of the product category. simply click on the product name to handle depending on how consumers are automatically guided (guided) to the user as a room together [2] of ⑤ come to find that the room you like and the price each of these providers themselves to supply By presenting a description of the product, providing a description of the product, and promoting the product and the benefits that can be provided to consumers who wish to purchase the product, such as excellence, mileage, points, and courier costs. Participate in bidding in order to help them select their products and hope to sell, (supplier bidding participation stage)
After the above stage, the consumers who are the purchasers are not reverse auctions, so it is not necessarily the lowest price, but the price / performance, the brand or the after-sales service, the credit of the production company, according to their preferences, as shown in ⑥ of FIG. Selecting a supplier who participated in the auction and wishing to purchase (a supplier transaction selection stage in a consumer's bidding)
After the above step, the consumers who wish to purchase the money deposit the product price to the head office (operating the web site) through the bank account opened online as shown in ⑦ of [Fig. 2]. step)
After the above step, the head office confirms the payment of the consumers who wish to purchase as ⑧ of [Fig. 2], (the head office, the deposit confirmation step).
According to the amount deposited after the above step, according to the amount of goods corresponding to the supplier and the quantity to be delivered to each supplier participating in the sale as shown in ⑨ of FIG. Viewing the information automatically recorded by the supplier information of the supplier transaction history of the address to which the ordered product is to be acquired) and confirming this, (supplier order confirmation step)
After the above step, as shown in [Fig. 2], each corresponding supplier sends the goods delivery and receipt to the desired place by the ordered (consumer), the desired quantity, (order goods delivery step)
After the above steps, when the goods are shipped and the delivery is completed, notifying the headquarters of the contents of the delivery completed by inputting the delivery data as shown in FIG. 2, (Supplier, notification of completion of delivery to the supplier)
After the above step, the head office confirms whether the customer has received the desired purchase product without abnormality as shown in FIG. 2 through the mobile phone text, (the head office, confirming whether the delivery product is received or not).
After the above steps, if the consumer (order), if the objection has a complaint follow-up period for the delivery, so that we can resolve it (Shipping product problem solving step)
After the above steps, if there is no objection after the completion of the post-delivery measures such as the case where the return or delivery has not been made by a certain period in order to protect the consumer, the head office excludes a fee from the amount deposited from the consumers as shown in FIG. When the transaction ends by sending the amount to each relevant supplier, (the head office, the supplier payment phase)
After the above steps, a person (co-purchaser) is recruited to a person who directly registers a room according to the compensation plan regulations of the head office, and a certain percentage point of the amount of the transaction completed in the room as shown in FIG. If you pay (Sales) incentives, promote them to acquaintances, and guide them to use them in the same way, then they become referees of the acquaintances, and the recommended acquaintances earn a percentage of the amount traded in the room each time they register the room. A separate (recommended) incentive is paid to the referrer, and if the acquaintance is a supplier, he or she would refer them and the referral provider would like to participate in the bid in each room to obtain a certain percentage of the transaction completed. Paying the (delivery) incentive to the person who recommended the points, (User compensation step)
After the above steps, when the transaction ends and the purpose for which the room was created has been fulfilled and its use date expires, the room disappears on the website, but the transaction details of each of the individual consumers and suppliers who are parties to the transaction remain intact for a legal storage period. Stage (maintaining closed transaction data)
In the absence of a transaction after the above steps, as a supplier to a member registrant, if a customer registers a room in the hope of purchasing a product produced and handled by the supplier based on the data of the existing transaction, the supplier's website and the website of the head office Bidding method on the Internet consisting of link (interconnect) and order information (usually order information provision step) so that the supplier gets the opportunity to participate in the bidding by automatic notification system by text message or mobile phone. This is a mediation web site operation method applying the direct trade method and the compensation system. In [Claim 1], the automatic registration of room names according to the large, medium, and small categories of the product category handled when registering a room, and the user guide (induction) method for connecting an electronic merchant direct transaction by this method. In
In order to make it easy for the suppliers or consumers to come to the desired place on the web site, in addition to the search by the search box on the web site, the products are stored in the trade names of the large, medium and small categories as shown in FIG. If there is a consumer who wants to purchase 'apple', when he registers a room on the website, he finds 'farm products' in the large category of goods and clicks 'farm products' in the room registration name as shown in [Figure 3]. step,
After the above step, the middle products such as fruits, vegetables, grains, and cereals appear in the agricultural products.Because apples belong to fruits, when you click on 'fruits', 'fruits' are attached to 'agricultural products' after the name of the previous stage. Where input is added to,
After the above step, the fruits, apples, pears, persimmons, grapes, etc. are displayed. Since you are looking for 'apple', click on 'apple' and 'apple' will be attached to 'farm fruit'. The name of the room to be registered with the additional steps is automatically added and designated, and the supplier simply searches for the product name to be produced or handled, and the customer wants to purchase a product name from the large, medium, and small categories of the product category. and they can raise any of come easily to where consumers participate in the auction because it is automatically guided into the room, and consumers also consumed purchasing power to participate easily come to a place where you want to buy such goods, access between the supplier and the consumer Was facilitated. Consumers should check if there are buyers of the same product they wish to purchase, and if they do not participate in the joint purchase, if they do not participate in the joint purchase, they can register the room and use it to register the room. It is a method in which room names are automatically registered in a combination, and a user guidance method by this method.

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