KR20110105299A - Method, system and computer-readable recording medium for providing advertisement by referring to information on schedule of purchase - Google Patents

Method, system and computer-readable recording medium for providing advertisement by referring to information on schedule of purchase Download PDF

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Publication number
KR20110105299A
KR20110105299A KR1020100024487A KR20100024487A KR20110105299A KR 20110105299 A KR20110105299 A KR 20110105299A KR 1020100024487 A KR1020100024487 A KR 1020100024487A KR 20100024487 A KR20100024487 A KR 20100024487A KR 20110105299 A KR20110105299 A KR 20110105299A
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information
purchase
product
user
time
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KR1020100024487A
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Korean (ko)
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김태영
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(주) 위즈덤 베이글
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Publication of KR20110105299A publication Critical patent/KR20110105299A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces

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  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
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  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides a method for providing an advertisement with reference to the planned purchase information, comprising: (a) inputting information on whether to purchase at least one product from a user temporarily at each time or at which time repeatedly; Providing a user interface for receiving, and (b) advertising information related to the specific product with reference to the specific product from the user and information about when to purchase the specific product input through the user interface; Disclosed is a method comprising the step of providing from a time preceding a predetermined period from a scheduled time of purchase of the specific product. According to the present invention, by providing a list of product categories for allowing the user to select by product category and a time zone list for allowing the user to select a scheduled purchase time for each product category, the user can more conveniently input his purchase plan. Will be able to support you.

Description

METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING ADVERTISEMENT BY REFERRING TO INFORMATION ON SCHEDULE OF PURCHASE}

The present invention relates to a method, a system, and a computer-readable recording medium for providing an advertisement with reference to the plan purchase information. More particularly, the present invention relates to advertisement information related to a specific product based on the plan purchase information input from a user. Methods, systems, and computer-readable records that facilitate the purchase of a user's planned purchase and support its management to benefit all users, suppliers, and distributors by providing the product at a pre-determined period from the planned time of purchase of the product. It is about the medium.

In recent years, opportunities for purchasing products or services online through the Internet are increasing. The reason is that when you buy a product or service online, you save time and money, and you can receive more and more diverse and reliable information about your product or service through advertisements or promotions from suppliers. Because.

In particular, in recent years, as the user terminal device is integrated as a mobile comprehensive terminal, various functions such as search, price, quality comparison, delivery request, and payment for various products or services for purchase are being expanded.

However, in the flood of advertisements provided to users who prefer to purchase online, users lose their discriminating power, and the supplier is limited in the effectiveness of advertisement due to price competition and competition of existing simple advertisements. It is a situation facing.

As a related art for solving such a situation, for example, a method of analyzing a user's disposition and providing an advertisement accordingly is known as in Korean Patent Laid-Open Publication No. 2000-0054476. According to this method, suppliers and / or distributors can provide customized advertisements for the purchase (scheduled) items posted by the user, and the user can also receive shopping reference information about the items of interest while avoiding unnecessary advertisements to the user. .

However, according to this conventional method, it was common for the user to not actively promote the planned purchase of consumable necessities or important to-be-purchased items repeatedly purchased by the user, and the user suppresses the impulse purchase and has more benefits through the planned consumption. There was a limit to supporting the enjoyment. In addition, according to this conventional method, there is a limit to the effect that the supplier or distributor to achieve the advertising effect more effectively.

It is an object of the present invention to solve all the problems described above.

In addition, an object of the present invention is to provide appropriate advertisement information with reference to the user's planned purchase information online in a timely manner that the user most needs.

In addition, the present invention provides a list of product categories for allowing the user to select by product category and a time zone list for allowing the user to select a purchase schedule for each product category, thereby allowing the user to enter his or her purchasing plan more conveniently. To assist in other purposes.

In addition, by providing the user with the most timely advertisements with reference to the user's planned purchase information, it is another object to support the supplier or distributor to achieve a higher level of advertising effect.

In addition, the present invention aggregates purchase history information according to the user's planned purchase by user and / or by product and provides the same to users, suppliers, and / or distributors to further facilitate the planned purchase. The purpose.

Representative configuration of the present invention for achieving the above object is as follows.

According to one aspect of the present invention, there is provided a method for providing an advertisement with reference to planned purchase information, the method comprising: (a) at what time each of the at least one product is to be temporarily purchased from the user, or at which time repeatedly Providing a user interface for receiving information about the, and (b) the specific product from the user input through the user interface and with reference to the information on the purchase time of the specific product, the specific product Providing the advertisement information related to from the time preceding the predetermined period from the scheduled time of purchase of the specific product is provided.

According to another aspect of the present invention, there is provided a method for providing an advertisement with reference to planned purchase information, the method comprising: (a) at which time each of the at least one product is to be temporarily purchased from the user, or is it repeatedly to be purchased at each time; Obtaining information about purchase criteria from the input information, (b) obtaining comparative advertisement information which is information about a competition product of a product to be purchased received from the user, and (c) And providing the comparative advertisement information to the user from a time preceding a predetermined period from a scheduled purchase time of the product to be purchased.

According to still another aspect of the present invention, there is provided a system for providing an advertisement with reference to planned purchase information, wherein at least one of each of the at least one product is to be temporarily purchased from a user, or at which time is to be repeatedly purchased. An advertisement related to the specific product with reference to a user interface unit providing a user interface for receiving information, and information on a specific product from the user and a scheduled purchase time of the specific product input through the user interface Provided is a system including an advertisement information providing unit for providing information from a period preceding a predetermined period from a scheduled purchase time of the specific product.

According to another aspect of the present invention, a system for providing an advertisement with reference to the planned purchase information, which is to determine whether to purchase at least one product from a user temporarily at each time or to repeatedly purchase at each time. When the information is input, the plan purchase schedule management unit for obtaining the purchase reference information from the input information, and obtains the comparison advertisement information that is information on the competitive product of the product to be purchased from the user, the obtained comparison advertisement information Provided is a system including an advertisement information providing unit for providing to the user from a time preceding a predetermined period from the scheduled purchase time of the product to be purchased.

In addition, there is provided another method, system, and computer readable recording medium for recording a computer program for carrying out the method for implementing the present invention.

According to the present invention, in providing an advertisement with reference to the user's planned purchase information online, it is possible to provide the advertisement information which is advantageous at a time when the user most needs it.

In addition, according to the present invention, it is possible to provide a two-dimensional table consisting of a product category list and a time zone list for the user to more conveniently input his purchase plan.

Further, according to the present invention, by analyzing and providing information on the number of appearance of the corresponding purchase criterion information, the comparison advertisement information and the situation in which the purchase criterion information has been updated by the user for each product, a supplier and / or a distributor may provide more information. The advertising effect will be higher.

In addition, according to the present invention, by purchasing the purchase history information according to the user's planned purchase for each user and / or product and provide it to the user, it is possible to further promote the user's planned purchase.

1 is a view showing a general configuration of an entire system for providing an advertisement providing system according to an embodiment of the present invention.
2 is a view showing the internal configuration of the advertisement providing system according to the present invention.
3 is a diagram exemplarily illustrating a user interface configured in the form of a two-dimensional table according to an embodiment of the present invention.
4 is a diagram illustrating a user interface provided in the form of a text input window according to another embodiment of the present invention by way of example.
FIG. 5 illustrates a case in which a user updates actual information on a specific competitive product with next purchase reference information based on comparative advertisement information according to an embodiment of the present invention. It is a figure which shows.
6 is a diagram illustrating an example of comparative advertisement information provided to a user according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE INVENTION The following detailed description of the invention is described with reference to the accompanying drawings, which show by way of illustration specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

DETAILED DESCRIPTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

Configuration of the entire system

1 is a diagram schematically illustrating a configuration of an entire system for providing an advertisement with reference to plan purchase information according to an embodiment of the present invention.

As shown in FIG. 1, the entire system according to an exemplary embodiment of the present invention may include a communication network 100, an advertisement providing system 200, and a user terminal device 300.

First, according to an embodiment of the present invention, the communication network 100 may be configured regardless of its communication mode such as wired and wireless, and may include a mobile communication network, a local area network (LAN), and a metropolitan area network (MAN: It may be configured with various communication networks such as Metropolitan Area Network (WAN), Wide Area Network (WAN), Satellite Communication Network. More specifically, the communication network 100 according to the present invention is known World Wide Web (WWW), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA) or Global System for Mobile communications It should be understood that the concept includes all communication networks.

According to an embodiment of the present invention, the advertisement providing system 200 receives information about a product to be purchased from a user through a user interface, and provides information on when to purchase, which is information about when to purchase the product to be purchased. Upon receiving an input, the advertisement information related to the product to be purchased may be provided from a time preceding a predetermined period from the time to purchase the product.

In addition, according to an embodiment of the present invention, the advertisement providing system 200 determines the information on the scheduled purchase item and the scheduled purchase time input from the user as purchase reference information, and the information on the competitive product of the scheduled product to be purchased. It is possible to perform a function of providing the comparison advertisement information to the user from a time period preceding a predetermined period from the scheduled time of purchase of the product to be purchased.

The advertisement providing system 200 according to an embodiment of the present invention will be described in more detail later.

On the other hand, the user terminal device 300 according to an embodiment of the present invention is a digital device that includes a function to enable communication after connecting to the advertisement providing system 200, a personal computer (for example, a desktop computer, A digital device having a computing capability by mounting a microprocessor such as a notebook computer, a workstation, a PDA, a web pad, a mobile phone, etc. can be adopted as the user terminal device 300 according to the present invention. have.

Composition of Ad Serving System

Hereinafter, the internal configuration of the advertisement providing system 200 performing important functions for the implementation of the present invention and the function of each component will be described.

2 is a diagram illustrating an internal configuration of an advertisement providing system 200 according to an embodiment of the present invention by way of example.

Referring to FIG. 2, the advertisement providing system 200 includes a user interface 210, a plan purchase schedule manager 220, an advertisement information provider 230, a statistics processor 240, a database 250, and a communication unit 260. ) And the controller 270.

According to an embodiment of the present invention, the advertisement providing system 200 includes a user interface 210, a plan purchase schedule manager 220, an advertisement information provider 230, a statistics processor 240, a database 250, The communicator 260 and the controller 270 may be program modules included in at least some of the advertisement providing system 200 or in communication with the advertisement providing system 200. However, in FIG. 2, the advertisement providing system 200 includes a user interface 210, a plan purchase schedule management unit 220, an advertisement information providing unit 230, a statistics processing unit 240, a database 250, and a communication unit 260. Both the control unit 270 is illustrated as being included in the advertisement providing system 200. Such program modules may be included in the advertisement providing system 200 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, these program modules may be stored in a remote storage device that can communicate with the advertisement providing system 200. Such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

First, according to an embodiment of the present invention, the user interface unit 210 may provide a user-friendly interface to a user, and the user may purchase at least one desired product at any time using the user interface. You can enter information about the schedule. In this case, the user may input whether to temporarily purchase the corresponding product or to repeatedly purchase the product at random intervals.

More specifically, the user interface unit 210 according to an embodiment of the present invention, the product category list and the first product category to the n th product category for selecting at least one product by the first product category to the n-th product category A function may be provided to provide a list of time zones for selecting a purchase schedule for each product category. Here, each product category may support the user to easily select a desired product by displaying at least one of various product names and unique codes belonging to each product category. In addition, the time zone list may be displayed to be listed in chronological order of at least one unit of time, day, week, month, quarter, and year.

In addition, according to an embodiment of the present invention, the user interface unit 210 may be configured to display in the form of a two-dimensional table with a product category list and a time zone list in one dimension, respectively, A user interface may be provided to purchase a product corresponding to each unit cell included in a desired quantity at a time corresponding to each unit cell.

For example, referring to FIG. 3, it can be seen that rice, soybeans, bottled water, and ramen are displayed as items provided in the first row (ie, the product category). You can see that the time until the month is displayed. The user may know that by using the user interface provided to the user, if the product category is rice, the user inputs the information that he plans to purchase a pack of 20 kg of Icheon rice every four months such as February, June, and October. This information is simply displayed in the box of the desired time zone (eg, February, June, October in the rice category) if the products belonging to each product category are displayed as an example. You might be able to make input by just selecting.

In addition, the user interface 210 according to an embodiment of the present invention may include a menu for reading, modifying, and deleting information on a specific product and a scheduled purchase time of the specific product input from the user.

Meanwhile, according to another exemplary embodiment of the present invention, the user interface 210 may provide a text input window as shown in FIG. 4 instead of the user interface as shown in FIG. 3, and the plan purchase schedule manager 220 to be described later. May analyze the sentence input through the text input window through morphological analysis and natural language processing algorithms to obtain the user's planned purchase schedule information.

Referring to Figure 4, a user "A" "I want to buy a Granger in March 2010. The color of the Granger is black and I want the full option" indicates that the content entered in the text input window, The plan purchase schedule management unit 220, which will be described later, may analyze the sentences through morphological analysis and natural language processing algorithms, and may know that the user's planned product "A" is a black granger with full options. You can see that it is March 2010.

Next, the plan purchase schedule management unit 220 according to an embodiment of the present invention obtains the information on the scheduled product to be purchased and the scheduled purchase time from the information input through the user interface unit 210, the information obtained as described above With reference to the database 250 to be described later it can perform a function to correspond to the user is scheduled to purchase the product and the scheduled purchase time for each user. In this case, the scheduled purchase product and the scheduled purchase time corresponding to each user may be referred to as purchase reference information, and the advertisement information providing unit 230, which will be described later, refers to the purchase scheduled product included in the purchase reference information. The comparative advertisement information related to the product may be provided from a time preceding the predetermined period from the scheduled purchase time. For example, the comparative advertisement information may be provided with the comparative advertisement information by clicking on a portion written as "comparative advertisement" that can be located in each column composed of each row and each column on the user interface as shown in FIG. , If the user clicks on the "comparison advertising" portion included in the "Icheon rice" section of the rice category, the advertisement information related to "two thousand rice" (i.e., "two thousand rice" itself) And / or advertising information for a competitive product of "two thousand rice".

In addition, according to an embodiment of the present invention, the plan purchase schedule management unit 220 maintains the purchase criteria information as the next purchase criteria information when the user actually made a purchase based on the purchase criteria information, and compares the advertisement information If the user actually purchases a specific competitive product, the user may perform a function of updating the next purchase reference information with reference to the information about the specific competitive product. For example, in the case of the user of FIG. 3, as of January 2010, the purchase criteria information is recorded to purchase one bag of 20kg rice in February, June, and October 2010. If the user purchased and paid for 1 bag of 20kg of rice as it was in February, according to the purchasing standard information, the purchase standard information for the rice items of June and October 2010, which is scheduled to be purchased next time I will be able to maintain a bag of 20kg of rice as it is. On the contrary, when February 2010, when the user did not purchase a bag of Icheon rice 20kg as it was, according to the purchase criterion information, and selected and paid for, for example, Gwangju New Rice among the comparative advertisement information, as shown in FIG. It is also possible to automatically record a bag of 20kg of Gwangju New Rice as the purchasing reference information for the June and October 2010 rice items that are scheduled to be purchased.

Next, the advertisement information providing unit 230 according to an embodiment of the present invention refers to information about the scheduled purchase item and the scheduled purchase time recorded for each user in the database 250, which will be described later, The advertisement information may be provided from a predetermined time period preceding a predetermined period from a scheduled purchase time of the product to be purchased, and the advertisement information related to the planned product to be purchased may be applied to the advertisement for the purchased product itself and the planned product to be purchased. It may include at least one of the advertisement for the competition product for. For example, if the user scheduled to purchase "A" is two thousand rice and the scheduled time for purchasing the two thousand rice is June 2010, a predetermined period of time (for example, One month) From the preceding period (ie, May), advertisement information related to Icheon rice (advertising on Icheon rice itself and / or advertisement on Icheon rice's competitive products) may be provided.

On the other hand, the statistical processing unit 240 according to an embodiment of the present invention aggregates various statistical information based on the purchase criteria information of the user and performs a function that can provide it to the user, supplier and / or distributor, etc. can do.

Specifically, the statistical processor 240 according to an embodiment of the present invention obtains statistical information, which is calculated by product and / or time zone, and purchases payment for each user when a purchase is made based on purchase reference information or comparative advertisement information. It may also perform a function of providing purchase history information.

In addition, the statistical processing unit 240 according to an embodiment of the present invention other than the purchase benefits and the corresponding purchase criteria information or corresponding comparison advertisement information when purchasing by reference to the purchase criteria information or the corresponding comparison information for each user or product The user may be provided with statistics comparing the purchase benefits when purchasing the information with reference to.

In addition, the statistical processing unit 240 according to an embodiment of the present invention has a function of calculating a competitive index for products included in the same product category based on the number of appearance of the corresponding purchase criterion information and the corresponding comparison advertisement information for each product. You can do it. For example, the statistics processing unit 240, "Your rice item" Icheon rice "is a planned item to be purchased from a total of 12300 consumers over the past year, was originally listed in the planned purchase schedule information, 60% of which is purchased without changing the item Payment was made, and 25% was changed to "Yooju rice", another rice item of your company, and the remaining 15% was changed to "silk rice", a competitive rice item. " Maybe you can provide it.

In addition, the function of calculating the advertising cost to be charged to the supplier and / or distributor based on at least one of the number of appearance of the corresponding purchase criteria information, the comparison advertisement information and the purchase criteria information has been updated by the user for each product You can also do more.

On the other hand, the database 250 according to an embodiment of the present invention is a concept that includes not only a database of consultation, but also a database in a broad sense including a data file based on a computer file system. It should be understood that if the data can be retrieved and extracted, it can be included in the database of the present invention. Although the database 250 is illustrated as being included in the advertisement providing system 200 in FIG. 2, according to the needs of those skilled in the art of implementing the present invention, the database 250 may be connected to the advertisement providing system 200. It may be configured separately.

The communication unit 260 according to an embodiment of the present invention performs a function of allowing the advertisement providing system 200 to communicate with an external device such as the user terminal device 300.

The control unit 270 according to an embodiment of the present invention is a user interface unit 210, plan purchase schedule management unit 220, advertising information providing unit 230, statistics processing unit 240, database 250, communication unit 260 It controls the flow of data between). That is, the controller 270 controls the flow of data from the outside or between each component of the advertisement providing system 200 to thereby control the user interface 210, the plan purchase schedule manager 220, and the advertisement information provider 230. ), The statistical processing unit 240, the database 250, and the communication unit 260 controls to perform a unique function, respectively.

Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

100: Network
200: advertisement providing system
300: user terminal device
210: user interface unit
220: plan purchase schedule management unit
230: advertising information provider
240: statistics processing unit
250: database
260: communication unit
270: control unit

Claims (37)

As a way to provide ads with reference to planned purchase information,
(a) providing a user interface for receiving input from the user on information on when to purchase at least one item each at a certain time or when to repeat the purchase at a certain time; and
(b) The advertisement information related to the specific product is preset from the scheduled purchase time of the specific product with reference to the specific product input from the user and the information on the scheduled purchase time of the specific product input through the user interface. Steps to Provide from the Leading Period
How to include.
The method of claim 1,
In step (a),
Providing a product category list for selecting the at least one product by a first product category or an n-th product category, and a time zone list for selecting the scheduled purchase time for each of the first product category to the n-th product category Characterized in that.
The method of claim 2,
And displaying at least one of a product name and a unique code of the product for each product category included in the product category list.
The method of claim 3,
The time zone list may be listed in chronological order of at least one unit of time, day, week, month, quarter, year.
The method of claim 2,
In step (a),
And providing a user interface in the form of a two-dimensional table including the product category list and the time zone list.
The method of claim 5,
Each unit cell included in the two-dimensional table may provide a user interface for purchasing a product corresponding to each unit cell in a desired quantity at a time corresponding to each unit cell.
The method of claim 1,
The user interface may include a menu for viewing, modifying, and deleting a specific product and information input about a purchase schedule of the specific product from the user.
The method of claim 1,
In step (a),
And a user interface for receiving, as text, information on whether the at least one product is to be temporarily purchased at each time or at which time it is to be repeatedly purchased.
The method of claim 8,
In step (b),
And analyzing the input text using at least one of a natural language processing technique and a morphological analysis technique to obtain information about the specific product and a purchase schedule of the specific product.
The method of claim 1,
The advertisement information related to the specific product may include at least one of an advertisement for the specific product itself and an advertisement for a competition product for the specific product.
As a way to provide ads with reference to planned purchase information,
(a) if information about whether to temporarily purchase at least one product from a user at each time or at which time is to be repeatedly purchased, obtaining purchasing reference information from the input information,
(b) obtaining comparative advertisement information which is information about a competitive product of a product to be purchased received from the user, and
(c) providing the comparative advertisement information to the user from a time preceding a predetermined period from a scheduled purchase time of the product to be purchased;
How to include.
The method of claim 11,
(d) maintaining the purchase criterion information as the next purchase criterion information (that is, the purchase criterion information scheduled after the purchase act occurs) when the user actually makes a purchase based on the purchase criterion information; And updating the next purchase reference information with reference to the information on the specific competitive product when the user actually purchases the specific competitive product based on the comparative advertisement information.
The method of claim 12,
and (e) providing comparative advertisement information related to the product to be purchased by referring to the product to be purchased included in the next purchase criteria information.
The method of claim 11,
(f) if the purchase is made based on the purchase criterion information or the comparative advertisement information, the method further comprising acquiring statistical information that is calculated by the product and / or time period.
The method of claim 11,
(g) if the purchase is made based on the purchase reference information or the comparative advertisement information, the method further comprising providing the purchase history information purchased and paid for each user.
The method of claim 11,
(h) the purchase benefits when purchasing by reference to the purchase criterion information or the comparison advertisement information for each user or the product, and when the purchase is made with reference to the information other than the purchase criterion information or the comparison advertisement information. Providing information comparing the purchase benefits.
The method of claim 11,
(i) calculating a competitive index for products included in the same product category based on the number of appearance of corresponding purchase criterion information and corresponding comparison advertisement information for each product.
The method of claim 11,
(j) calculating the advertising cost to be charged to the supplier and / or the distributor based on at least one of the number of appearance of the corresponding purchase criterion information, the comparison advertisement information and the situation in which the purchase criterion information has been updated by the user for each product; The method further comprises the step.
A system for providing an advertisement with reference to planned purchase information,
A user interface unit for providing a user interface for receiving input of information on whether to purchase at least one product from a user temporarily at each time or at which time, and
The advertisement information related to the specific product is preceded by a predetermined period of time from the scheduled purchase time of the specific product with reference to the specific product input from the user and information on a purchase schedule of the specific product. Advertising information provider from the time
System comprising a.
20. The method of claim 19,
The user interface unit,
Providing a product category list for selecting the at least one product by a first product category or an n-th product category, and a time zone list for selecting the scheduled purchase time for each of the first product category to the n-th product category System characterized in that.
The method of claim 20,
The user interface unit,
And displaying at least one of a product name and a unique code of the product for each product category included in the product category list.
The method of claim 21,
The user interface unit,
And list the time zones in chronological order of at least one of time, day, week, month, quarter, and year units.
The method of claim 20,
The user interface unit,
And a two-dimensional table type user interface including the product category list and the time zone list.
The method of claim 23, wherein
The user interface unit,
And a user interface for each unit cell included in the two-dimensional table, so that a product corresponding to each unit cell can be purchased in a desired quantity at a time corresponding to each unit cell.
20. The method of claim 19,
The user interface unit,
And a menu for viewing, modifying, and deleting inputted information on a specific product and a scheduled purchase time of the specific product from the user.
20. The method of claim 19,
The user interface unit,
And a user interface for receiving, as text, information on whether the at least one product is to be temporarily purchased at each time or at which time it is to be repeatedly purchased.
The method of claim 26,
And a plan purchase schedule manager configured to analyze the received text using at least one of a natural language processing technique and a morpheme analysis technique to obtain information about the specific product and a purchase schedule of the specific product. system.
The method of claim 27,
The advertisement information providing unit,
And at least one of an advertisement for the specific product itself and an advertisement for a competitive product for the specific product as advertisement information related to the specific product.
A system for providing an advertisement with reference to planned purchase information,
A plan purchase schedule management unit which obtains purchasing reference information from the input information when information on whether to temporarily purchase at least one product from a user at each time or at which time is to be repeatedly purchased; and
Obtaining comparative advertisement information, which is information about a competitive product of a product to be purchased, inputted from the user, and providing the obtained comparison advertisement information to the user from a time preceding a predetermined period from a scheduled purchase time of the product to be purchased; Ad information provider
System comprising a.
The method of claim 29,
The plan purchase schedule management unit,
If the user actually makes a purchase based on the purchase criterion information, the purchase criterion information is maintained as the next purchase criterion information (ie, purchase criterion information scheduled after the time of the purchase act occurs) and the comparison advertisement is performed. And if the user actually purchases a specific competitive product based on the information, updating the next purchase reference information with reference to the information on the specific competitive product.
The method of claim 30,
The advertisement information providing unit,
And providing comparative advertisement information related to the product to be purchased by referring to the product to be purchased included in the next purchase reference information.
The method of claim 29,
If the purchase is made based on the purchase criterion information or the comparative advertisement information, the system further comprises a statistical processing unit for obtaining the statistical information that is calculated for each product and / or time period.
The method of claim 29,
When the purchase is made based on the purchase criteria information or the comparative advertisement information, the system further comprises a statistical processing unit for providing the purchase history information purchased and paid for each user.
The method of claim 29,
Purchase benefits when the user purchases by reference to the purchase criterion information or the comparative advertisement information for each user or the product, and purchase benefits when the reference to the purchase criteria information or information other than the comparison advertisement information with reference The system further comprises a statistical processing unit for providing the compared information.
The method of claim 29,
And a statistical processor configured to calculate a competitive index for products included in the same product category based on the number of appearances of the corresponding purchase criteria information and the corresponding comparison advertisement information for each product.
The method of claim 29,
Statistical processing unit for calculating the advertising costs to be charged to the supplier and / or distributor based on at least one of the number of appearance of the corresponding purchase criteria information, the comparison advertisement information and the situation that the purchase criteria information has been updated by the user for each product The system further includes.
A computer readable medium for recording a computer program for executing the method according to any one of claims 1 to 18.

KR1020100024487A 2010-03-18 2010-03-18 Method, system and computer-readable recording medium for providing advertisement by referring to information on schedule of purchase KR20110105299A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101341849B1 (en) * 2012-09-10 2014-01-03 (주)스윗트래커 Advertisement supporting system and method based on a courier service, and device supporting the same
US10552890B2 (en) 2015-09-02 2020-02-04 Samsung Electronics Co., Ltd. Refrigerator and method of controlling the same

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101341849B1 (en) * 2012-09-10 2014-01-03 (주)스윗트래커 Advertisement supporting system and method based on a courier service, and device supporting the same
US10552890B2 (en) 2015-09-02 2020-02-04 Samsung Electronics Co., Ltd. Refrigerator and method of controlling the same

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