KR20110105299A - Method, system and computer-readable recording medium for providing advertisement by referring to information on schedule of purchase - Google Patents
Method, system and computer-readable recording medium for providing advertisement by referring to information on schedule of purchase Download PDFInfo
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- KR20110105299A KR20110105299A KR1020100024487A KR20100024487A KR20110105299A KR 20110105299 A KR20110105299 A KR 20110105299A KR 1020100024487 A KR1020100024487 A KR 1020100024487A KR 20100024487 A KR20100024487 A KR 20100024487A KR 20110105299 A KR20110105299 A KR 20110105299A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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Abstract
The present invention provides a method for providing an advertisement with reference to the planned purchase information, comprising: (a) inputting information on whether to purchase at least one product from a user temporarily at each time or at which time repeatedly; Providing a user interface for receiving, and (b) advertising information related to the specific product with reference to the specific product from the user and information about when to purchase the specific product input through the user interface; Disclosed is a method comprising the step of providing from a time preceding a predetermined period from a scheduled time of purchase of the specific product. According to the present invention, by providing a list of product categories for allowing the user to select by product category and a time zone list for allowing the user to select a scheduled purchase time for each product category, the user can more conveniently input his purchase plan. Will be able to support you.
Description
The present invention relates to a method, a system, and a computer-readable recording medium for providing an advertisement with reference to the plan purchase information. More particularly, the present invention relates to advertisement information related to a specific product based on the plan purchase information input from a user. Methods, systems, and computer-readable records that facilitate the purchase of a user's planned purchase and support its management to benefit all users, suppliers, and distributors by providing the product at a pre-determined period from the planned time of purchase of the product. It is about the medium.
In recent years, opportunities for purchasing products or services online through the Internet are increasing. The reason is that when you buy a product or service online, you save time and money, and you can receive more and more diverse and reliable information about your product or service through advertisements or promotions from suppliers. Because.
In particular, in recent years, as the user terminal device is integrated as a mobile comprehensive terminal, various functions such as search, price, quality comparison, delivery request, and payment for various products or services for purchase are being expanded.
However, in the flood of advertisements provided to users who prefer to purchase online, users lose their discriminating power, and the supplier is limited in the effectiveness of advertisement due to price competition and competition of existing simple advertisements. It is a situation facing.
As a related art for solving such a situation, for example, a method of analyzing a user's disposition and providing an advertisement accordingly is known as in Korean Patent Laid-Open Publication No. 2000-0054476. According to this method, suppliers and / or distributors can provide customized advertisements for the purchase (scheduled) items posted by the user, and the user can also receive shopping reference information about the items of interest while avoiding unnecessary advertisements to the user. .
However, according to this conventional method, it was common for the user to not actively promote the planned purchase of consumable necessities or important to-be-purchased items repeatedly purchased by the user, and the user suppresses the impulse purchase and has more benefits through the planned consumption. There was a limit to supporting the enjoyment. In addition, according to this conventional method, there is a limit to the effect that the supplier or distributor to achieve the advertising effect more effectively.
It is an object of the present invention to solve all the problems described above.
In addition, an object of the present invention is to provide appropriate advertisement information with reference to the user's planned purchase information online in a timely manner that the user most needs.
In addition, the present invention provides a list of product categories for allowing the user to select by product category and a time zone list for allowing the user to select a purchase schedule for each product category, thereby allowing the user to enter his or her purchasing plan more conveniently. To assist in other purposes.
In addition, by providing the user with the most timely advertisements with reference to the user's planned purchase information, it is another object to support the supplier or distributor to achieve a higher level of advertising effect.
In addition, the present invention aggregates purchase history information according to the user's planned purchase by user and / or by product and provides the same to users, suppliers, and / or distributors to further facilitate the planned purchase. The purpose.
Representative configuration of the present invention for achieving the above object is as follows.
According to one aspect of the present invention, there is provided a method for providing an advertisement with reference to planned purchase information, the method comprising: (a) at what time each of the at least one product is to be temporarily purchased from the user, or at which time repeatedly Providing a user interface for receiving information about the, and (b) the specific product from the user input through the user interface and with reference to the information on the purchase time of the specific product, the specific product Providing the advertisement information related to from the time preceding the predetermined period from the scheduled time of purchase of the specific product is provided.
According to another aspect of the present invention, there is provided a method for providing an advertisement with reference to planned purchase information, the method comprising: (a) at which time each of the at least one product is to be temporarily purchased from the user, or is it repeatedly to be purchased at each time; Obtaining information about purchase criteria from the input information, (b) obtaining comparative advertisement information which is information about a competition product of a product to be purchased received from the user, and (c) And providing the comparative advertisement information to the user from a time preceding a predetermined period from a scheduled purchase time of the product to be purchased.
According to still another aspect of the present invention, there is provided a system for providing an advertisement with reference to planned purchase information, wherein at least one of each of the at least one product is to be temporarily purchased from a user, or at which time is to be repeatedly purchased. An advertisement related to the specific product with reference to a user interface unit providing a user interface for receiving information, and information on a specific product from the user and a scheduled purchase time of the specific product input through the user interface Provided is a system including an advertisement information providing unit for providing information from a period preceding a predetermined period from a scheduled purchase time of the specific product.
According to another aspect of the present invention, a system for providing an advertisement with reference to the planned purchase information, which is to determine whether to purchase at least one product from a user temporarily at each time or to repeatedly purchase at each time. When the information is input, the plan purchase schedule management unit for obtaining the purchase reference information from the input information, and obtains the comparison advertisement information that is information on the competitive product of the product to be purchased from the user, the obtained comparison advertisement information Provided is a system including an advertisement information providing unit for providing to the user from a time preceding a predetermined period from the scheduled purchase time of the product to be purchased.
In addition, there is provided another method, system, and computer readable recording medium for recording a computer program for carrying out the method for implementing the present invention.
According to the present invention, in providing an advertisement with reference to the user's planned purchase information online, it is possible to provide the advertisement information which is advantageous at a time when the user most needs it.
In addition, according to the present invention, it is possible to provide a two-dimensional table consisting of a product category list and a time zone list for the user to more conveniently input his purchase plan.
Further, according to the present invention, by analyzing and providing information on the number of appearance of the corresponding purchase criterion information, the comparison advertisement information and the situation in which the purchase criterion information has been updated by the user for each product, a supplier and / or a distributor may provide more information. The advertising effect will be higher.
In addition, according to the present invention, by purchasing the purchase history information according to the user's planned purchase for each user and / or product and provide it to the user, it is possible to further promote the user's planned purchase.
1 is a view showing a general configuration of an entire system for providing an advertisement providing system according to an embodiment of the present invention.
2 is a view showing the internal configuration of the advertisement providing system according to the present invention.
3 is a diagram exemplarily illustrating a user interface configured in the form of a two-dimensional table according to an embodiment of the present invention.
4 is a diagram illustrating a user interface provided in the form of a text input window according to another embodiment of the present invention by way of example.
FIG. 5 illustrates a case in which a user updates actual information on a specific competitive product with next purchase reference information based on comparative advertisement information according to an embodiment of the present invention. It is a figure which shows.
6 is a diagram illustrating an example of comparative advertisement information provided to a user according to an embodiment of the present invention.
DETAILED DESCRIPTION OF THE INVENTION The following detailed description of the invention is described with reference to the accompanying drawings, which show by way of illustration specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.
DETAILED DESCRIPTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.
[Preferred Embodiments of the Invention]
Configuration of the entire system
1 is a diagram schematically illustrating a configuration of an entire system for providing an advertisement with reference to plan purchase information according to an embodiment of the present invention.
As shown in FIG. 1, the entire system according to an exemplary embodiment of the present invention may include a
First, according to an embodiment of the present invention, the
According to an embodiment of the present invention, the
In addition, according to an embodiment of the present invention, the
The
On the other hand, the
Composition of Ad Serving System
Hereinafter, the internal configuration of the
2 is a diagram illustrating an internal configuration of an
Referring to FIG. 2, the
According to an embodiment of the present invention, the
First, according to an embodiment of the present invention, the user interface unit 210 may provide a user-friendly interface to a user, and the user may purchase at least one desired product at any time using the user interface. You can enter information about the schedule. In this case, the user may input whether to temporarily purchase the corresponding product or to repeatedly purchase the product at random intervals.
More specifically, the user interface unit 210 according to an embodiment of the present invention, the product category list and the first product category to the n th product category for selecting at least one product by the first product category to the n-th product category A function may be provided to provide a list of time zones for selecting a purchase schedule for each product category. Here, each product category may support the user to easily select a desired product by displaying at least one of various product names and unique codes belonging to each product category. In addition, the time zone list may be displayed to be listed in chronological order of at least one unit of time, day, week, month, quarter, and year.
In addition, according to an embodiment of the present invention, the user interface unit 210 may be configured to display in the form of a two-dimensional table with a product category list and a time zone list in one dimension, respectively, A user interface may be provided to purchase a product corresponding to each unit cell included in a desired quantity at a time corresponding to each unit cell.
For example, referring to FIG. 3, it can be seen that rice, soybeans, bottled water, and ramen are displayed as items provided in the first row (ie, the product category). You can see that the time until the month is displayed. The user may know that by using the user interface provided to the user, if the product category is rice, the user inputs the information that he plans to purchase a pack of 20 kg of Icheon rice every four months such as February, June, and October. This information is simply displayed in the box of the desired time zone (eg, February, June, October in the rice category) if the products belonging to each product category are displayed as an example. You might be able to make input by just selecting.
In addition, the user interface 210 according to an embodiment of the present invention may include a menu for reading, modifying, and deleting information on a specific product and a scheduled purchase time of the specific product input from the user.
Meanwhile, according to another exemplary embodiment of the present invention, the user interface 210 may provide a text input window as shown in FIG. 4 instead of the user interface as shown in FIG. 3, and the plan purchase schedule manager 220 to be described later. May analyze the sentence input through the text input window through morphological analysis and natural language processing algorithms to obtain the user's planned purchase schedule information.
Referring to Figure 4, a user "A" "I want to buy a Granger in March 2010. The color of the Granger is black and I want the full option" indicates that the content entered in the text input window, The plan purchase schedule management unit 220, which will be described later, may analyze the sentences through morphological analysis and natural language processing algorithms, and may know that the user's planned product "A" is a black granger with full options. You can see that it is March 2010.
Next, the plan purchase schedule management unit 220 according to an embodiment of the present invention obtains the information on the scheduled product to be purchased and the scheduled purchase time from the information input through the user interface unit 210, the information obtained as described above With reference to the
In addition, according to an embodiment of the present invention, the plan purchase schedule management unit 220 maintains the purchase criteria information as the next purchase criteria information when the user actually made a purchase based on the purchase criteria information, and compares the advertisement information If the user actually purchases a specific competitive product, the user may perform a function of updating the next purchase reference information with reference to the information about the specific competitive product. For example, in the case of the user of FIG. 3, as of January 2010, the purchase criteria information is recorded to purchase one bag of 20kg rice in February, June, and October 2010. If the user purchased and paid for 1 bag of 20kg of rice as it was in February, according to the purchasing standard information, the purchase standard information for the rice items of June and October 2010, which is scheduled to be purchased next time I will be able to maintain a bag of 20kg of rice as it is. On the contrary, when February 2010, when the user did not purchase a bag of Icheon rice 20kg as it was, according to the purchase criterion information, and selected and paid for, for example, Gwangju New Rice among the comparative advertisement information, as shown in FIG. It is also possible to automatically record a bag of 20kg of Gwangju New Rice as the purchasing reference information for the June and October 2010 rice items that are scheduled to be purchased.
Next, the advertisement
On the other hand, the
Specifically, the
In addition, the
In addition, the
In addition, the function of calculating the advertising cost to be charged to the supplier and / or distributor based on at least one of the number of appearance of the corresponding purchase criteria information, the comparison advertisement information and the purchase criteria information has been updated by the user for each product You can also do more.
On the other hand, the
The
The
Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.
Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.
Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.
100: Network
200: advertisement providing system
300: user terminal device
210: user interface unit
220: plan purchase schedule management unit
230: advertising information provider
240: statistics processing unit
250: database
260: communication unit
270: control unit
Claims (37)
(a) providing a user interface for receiving input from the user on information on when to purchase at least one item each at a certain time or when to repeat the purchase at a certain time; and
(b) The advertisement information related to the specific product is preset from the scheduled purchase time of the specific product with reference to the specific product input from the user and the information on the scheduled purchase time of the specific product input through the user interface. Steps to Provide from the Leading Period
How to include.
In step (a),
Providing a product category list for selecting the at least one product by a first product category or an n-th product category, and a time zone list for selecting the scheduled purchase time for each of the first product category to the n-th product category Characterized in that.
And displaying at least one of a product name and a unique code of the product for each product category included in the product category list.
The time zone list may be listed in chronological order of at least one unit of time, day, week, month, quarter, year.
In step (a),
And providing a user interface in the form of a two-dimensional table including the product category list and the time zone list.
Each unit cell included in the two-dimensional table may provide a user interface for purchasing a product corresponding to each unit cell in a desired quantity at a time corresponding to each unit cell.
The user interface may include a menu for viewing, modifying, and deleting a specific product and information input about a purchase schedule of the specific product from the user.
In step (a),
And a user interface for receiving, as text, information on whether the at least one product is to be temporarily purchased at each time or at which time it is to be repeatedly purchased.
In step (b),
And analyzing the input text using at least one of a natural language processing technique and a morphological analysis technique to obtain information about the specific product and a purchase schedule of the specific product.
The advertisement information related to the specific product may include at least one of an advertisement for the specific product itself and an advertisement for a competition product for the specific product.
(a) if information about whether to temporarily purchase at least one product from a user at each time or at which time is to be repeatedly purchased, obtaining purchasing reference information from the input information,
(b) obtaining comparative advertisement information which is information about a competitive product of a product to be purchased received from the user, and
(c) providing the comparative advertisement information to the user from a time preceding a predetermined period from a scheduled purchase time of the product to be purchased;
How to include.
(d) maintaining the purchase criterion information as the next purchase criterion information (that is, the purchase criterion information scheduled after the purchase act occurs) when the user actually makes a purchase based on the purchase criterion information; And updating the next purchase reference information with reference to the information on the specific competitive product when the user actually purchases the specific competitive product based on the comparative advertisement information.
and (e) providing comparative advertisement information related to the product to be purchased by referring to the product to be purchased included in the next purchase criteria information.
(f) if the purchase is made based on the purchase criterion information or the comparative advertisement information, the method further comprising acquiring statistical information that is calculated by the product and / or time period.
(g) if the purchase is made based on the purchase reference information or the comparative advertisement information, the method further comprising providing the purchase history information purchased and paid for each user.
(h) the purchase benefits when purchasing by reference to the purchase criterion information or the comparison advertisement information for each user or the product, and when the purchase is made with reference to the information other than the purchase criterion information or the comparison advertisement information. Providing information comparing the purchase benefits.
(i) calculating a competitive index for products included in the same product category based on the number of appearance of corresponding purchase criterion information and corresponding comparison advertisement information for each product.
(j) calculating the advertising cost to be charged to the supplier and / or the distributor based on at least one of the number of appearance of the corresponding purchase criterion information, the comparison advertisement information and the situation in which the purchase criterion information has been updated by the user for each product; The method further comprises the step.
A user interface unit for providing a user interface for receiving input of information on whether to purchase at least one product from a user temporarily at each time or at which time, and
The advertisement information related to the specific product is preceded by a predetermined period of time from the scheduled purchase time of the specific product with reference to the specific product input from the user and information on a purchase schedule of the specific product. Advertising information provider from the time
System comprising a.
The user interface unit,
Providing a product category list for selecting the at least one product by a first product category or an n-th product category, and a time zone list for selecting the scheduled purchase time for each of the first product category to the n-th product category System characterized in that.
The user interface unit,
And displaying at least one of a product name and a unique code of the product for each product category included in the product category list.
The user interface unit,
And list the time zones in chronological order of at least one of time, day, week, month, quarter, and year units.
The user interface unit,
And a two-dimensional table type user interface including the product category list and the time zone list.
The user interface unit,
And a user interface for each unit cell included in the two-dimensional table, so that a product corresponding to each unit cell can be purchased in a desired quantity at a time corresponding to each unit cell.
The user interface unit,
And a menu for viewing, modifying, and deleting inputted information on a specific product and a scheduled purchase time of the specific product from the user.
The user interface unit,
And a user interface for receiving, as text, information on whether the at least one product is to be temporarily purchased at each time or at which time it is to be repeatedly purchased.
And a plan purchase schedule manager configured to analyze the received text using at least one of a natural language processing technique and a morpheme analysis technique to obtain information about the specific product and a purchase schedule of the specific product. system.
The advertisement information providing unit,
And at least one of an advertisement for the specific product itself and an advertisement for a competitive product for the specific product as advertisement information related to the specific product.
A plan purchase schedule management unit which obtains purchasing reference information from the input information when information on whether to temporarily purchase at least one product from a user at each time or at which time is to be repeatedly purchased; and
Obtaining comparative advertisement information, which is information about a competitive product of a product to be purchased, inputted from the user, and providing the obtained comparison advertisement information to the user from a time preceding a predetermined period from a scheduled purchase time of the product to be purchased; Ad information provider
System comprising a.
The plan purchase schedule management unit,
If the user actually makes a purchase based on the purchase criterion information, the purchase criterion information is maintained as the next purchase criterion information (ie, purchase criterion information scheduled after the time of the purchase act occurs) and the comparison advertisement is performed. And if the user actually purchases a specific competitive product based on the information, updating the next purchase reference information with reference to the information on the specific competitive product.
The advertisement information providing unit,
And providing comparative advertisement information related to the product to be purchased by referring to the product to be purchased included in the next purchase reference information.
If the purchase is made based on the purchase criterion information or the comparative advertisement information, the system further comprises a statistical processing unit for obtaining the statistical information that is calculated for each product and / or time period.
When the purchase is made based on the purchase criteria information or the comparative advertisement information, the system further comprises a statistical processing unit for providing the purchase history information purchased and paid for each user.
Purchase benefits when the user purchases by reference to the purchase criterion information or the comparative advertisement information for each user or the product, and purchase benefits when the reference to the purchase criteria information or information other than the comparison advertisement information with reference The system further comprises a statistical processing unit for providing the compared information.
And a statistical processor configured to calculate a competitive index for products included in the same product category based on the number of appearances of the corresponding purchase criteria information and the corresponding comparison advertisement information for each product.
Statistical processing unit for calculating the advertising costs to be charged to the supplier and / or distributor based on at least one of the number of appearance of the corresponding purchase criteria information, the comparison advertisement information and the situation that the purchase criteria information has been updated by the user for each product The system further includes.
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KR1020100024487A KR20110105299A (en) | 2010-03-18 | 2010-03-18 | Method, system and computer-readable recording medium for providing advertisement by referring to information on schedule of purchase |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101341849B1 (en) * | 2012-09-10 | 2014-01-03 | (주)스윗트래커 | Advertisement supporting system and method based on a courier service, and device supporting the same |
US10552890B2 (en) | 2015-09-02 | 2020-02-04 | Samsung Electronics Co., Ltd. | Refrigerator and method of controlling the same |
-
2010
- 2010-03-18 KR KR1020100024487A patent/KR20110105299A/en not_active Application Discontinuation
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101341849B1 (en) * | 2012-09-10 | 2014-01-03 | (주)스윗트래커 | Advertisement supporting system and method based on a courier service, and device supporting the same |
US10552890B2 (en) | 2015-09-02 | 2020-02-04 | Samsung Electronics Co., Ltd. | Refrigerator and method of controlling the same |
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