KR20110098118A - System amd method for providing coupon using location information of store - Google Patents

Abstract

Provides a method and system for providing a coupon using affiliate store location information for providing a coupon of affiliated affiliate stores in which the user has approved the card and the affiliated affiliate stores in the user's mobile terminal. Specifically, the coupon providing system according to an embodiment of the present invention is a position estimating unit for estimating the position of the user based on the received card approval information, a coupon search unit for searching for a coupon corresponding to the estimated position from the merchant database And a coupon providing unit for providing the retrieved coupon to a mobile terminal associated with the user.

Description

Coupon providing method and system using merchant location information {SYSTEM AMD METHOD FOR PROVIDING COUPON USING LOCATION INFORMATION OF STORE}

One embodiment of the present invention relates to a coupon providing method and system using the affiliate store location information.

With the development of science and technology, the development of communication, transportation, and the improvement of income level, the lifestyle of the user is changed, and the competition between companies is intensified due to the excessive supply, and the marketing environment is rapidly changing.

As the marketing environment changes, a great change appeared in the marketing paradigm. In the past, if there was a marketing paradigm of mass marketing push strategy that sells products to the public, it has recently been changed to a new marketing paradigm of pull strategy that induces users to purchase a product. Due to this paradigm shift, advertising strategies for products among product providers have become more important than anything else.

Recently, as part of an advertising strategy, coupons, such as discount coupons, preferential coupons, and commodity exchange coupons, which are provided as incentives to stimulate or promote the user's purchase intention and interest, have emerged as new forms of advertising and promotion fields of companies.

Conventionally, in order to obtain a coupon provided by a user, a computer terminal may access a website through the Internet, search for a coupon, and if the coupon exists, obtain the coupon by printing the coupon. The user can use the coupon service by presenting the printed coupon to the merchant. For example, a user may access a homepage operated by "Pizza" through the Internet from a computer terminal and search for a coupon provided by "** Pizza". If the user wants a coupon, it can be printed and used to purchase a pizza at the offline merchant "** pizza", by presenting the coupon to use the coupon service.

However, the conventional coupon service had to be obtained by a user accessing a website of a desired merchant through a computer terminal in advance, searching for a coupon, and printing the found coupon. In this case, there is an inconvenience that the user has to search the website one by one, and furthermore, there is a problem that unnecessary time and effort of the user are consumed when the coupon does not exist.

In addition, if you want to go to the merchants in the neighborhood where they are located while moving, there is a problem that even if there is a coupon provided by the merchants can not obtain the coupons cause economic loss to the user.

One embodiment of the present invention by providing a coupon of the affiliated merchant located at a short distance from the location of the merchant that the user approved the card to the user's mobile terminal, the user of the mobile terminal can obtain a coupon corresponding to the nearby area effectively used It is for that purpose.

In addition, an embodiment of the present invention is that when a coupon is generated in the form of a barcode and transmitted to a mobile terminal, the user simply recognizes the coupon generated in the form of a barcode with a barcode recognizer provided in the affiliated store, so that the coupon can be conveniently used. The purpose.

In addition, an embodiment of the present invention is to provide a promotional information of the affiliated merchants to the user, if the coupon of the affiliated merchants is not retrieved, to utilize in marketing.

Coupon providing system according to an embodiment of the present invention is a position estimation unit for estimating the user's position based on the received card approval information, a coupon search unit for searching for a coupon corresponding to the estimated position from the merchant database, and the It includes a coupon providing unit for providing the retrieved coupon to the mobile terminal associated with the user.

According to an embodiment of the present invention, a method for providing a coupon includes estimating a location of a user based on received card approval information, searching for a coupon corresponding to the estimated location from a merchant database, and searching the coupon for the user. Providing to the mobile terminal associated with.

According to an embodiment of the present invention, by providing a coupon of an affiliated merchant located at a short distance from the location of the affiliated store where the user has approved the card to the mobile terminal of the user, the user of the mobile terminal effectively obtains a coupon corresponding to a nearby area Coupons are available.

In addition, according to an embodiment of the present invention, when the coupon is generated in the form of a barcode and transmitted to the mobile terminal, the user can simply use the coupon by recognizing the coupon generated in the form of a barcode with a bar code reader provided in the merchant. .

In addition, according to an embodiment of the present invention, if the coupon of the affiliated merchant is not found by providing the promotional information of the affiliated merchant to the user, it can be used for marketing.

1 is a diagram illustrating a network connection relationship for providing a coupon to a mobile terminal of a user in a coupon providing system according to an embodiment of the present invention.
2 is a flowchart illustrating a procedure of a coupon providing method according to an embodiment of the present invention.
3 is a view showing an example of a message for providing a coupon in a coupon providing system according to an embodiment of the present invention.
4 is a diagram illustrating an example of a message for providing promotion information in a coupon providing system according to an exemplary embodiment of the present invention.
5 is a block diagram showing the configuration of a coupon providing system according to an embodiment of the present invention.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings and accompanying drawings, but the present invention is not limited to or limited by the embodiments.

Mobile terminals continuously used in the present specification are PDC (Personal Digital Cellular) phones, PCS (Personal Communication Service) phones, PHS (Personal Handyphone System) phones, CDMA-2000 (1X, 3X) phones, WCDMA (Wideband CDMA) phones Communication such as Dual Band / Dual Mode phone, Global Standard for Mobile (GSM) phone, Mobile Broadband System (MBS) phone, Digital Multimedia Broadcasting (DMB) phone, Smart phone, mobile phone, etc. Handheld devices that may include features, personal digital assistants (PDAs), hand-held PCs, notebook computers, laptop computers, WiBro terminals, MP3 players, MD players, etc., and international roaming It includes all kinds of handheld based wireless communication devices such as International Mobile Telecommunication-2000 (IMT-2000) terminals that provide Roaming services and extended mobile communication services.

1 is a diagram illustrating a network connection relationship for providing a coupon to a mobile terminal of a user in a coupon providing system according to an embodiment of the present invention.

Referring to FIG. 1, when a user pays the amount of money used by the affiliate store (110, 130, 150) with a card, the affiliated store terminal installed in the affiliate store (110, 130, 150) transmits card approval information to a card company associated with the paid card. do. Here, the merchant terminal will be described taking an example of transmitting the card approval information to the coupon providing system 100. The card approval information may include a card number, a merchant ID, a used amount, a payment date and time.

The coupon providing system 100 estimates the location of the user from the affiliate store database DB using the affiliate store identifier included in the card approval information received from the affiliate stores 110, 130, and 150. The merchant database includes any one of a location, a coupon, or promotional information corresponding to the merchant identifier. The coupon providing system 100 may estimate a location corresponding to the affiliate store identifier as the location of the user.

Thereafter, the coupon providing system 100 searches for a coupon corresponding to the estimated location from the merchant database. For example, when the estimated location is the first affiliate store 110, the coupon providing system 100 may include a first affiliated affiliate store located within a predetermined distance (dotted line) from the first affiliate store 110 in the affiliate store database. 110-1 to 110-n and identify whether a coupon associated with the identified first affiliated merchant 110-1 to 110-n is registered. If the coupon is found, the coupon providing system 100 provides the found coupon to the mobile terminal 120 of the user. Here, the mobile terminal 120 may be that of the user who approved the card in the first affiliated store (110). The coupon may provide discounts or preferential benefits at affiliated stores or affiliated stores.

In this case, the coupon providing system 100 generates a multimedia message including the found coupon in the form of a barcode and transmits it to the mobile terminal 120, or a callback message including a callback URL associated with an online address where the found coupon is located. It can be generated and transmitted to the mobile terminal 120. However, if the coupon is not found, the coupon providing system 100 searches for promotion information associated with first affiliated stores 110-1 to 110-n in the affiliate database, and moves the retrieved promotion information to the user. It may transmit to the terminal 120.

Alternatively, when the estimated position is the second affiliate store 130, the coupon providing system 100 identifies a second affiliated affiliate store located within a predetermined distance (dotted line) from the second affiliate store 130 in the affiliate store database. And, it is possible to search whether the coupon associated with the identified second affiliated merchant is registered. Coupon providing system 100 provides the retrieved coupon to the user's mobile terminal 140. Here, the mobile terminal 120 may be that of the user who approved the card in the second affiliated store (130).

Alternatively, when the estimated position is the third affiliate store 150, the coupon providing system 100 is located within a predetermined distance (dotted line) from the third affiliate store 150 in the affiliate store database (3 dotted affiliate store 150). -1 to 150-n) and search for whether a coupon associated with the identified third affiliated merchant 150-1 to 150-n is registered. Coupon providing system 100 provides the retrieved coupon to the user's mobile terminal 160. Here, the mobile terminal 160 may be that of the user who approved the card in the third affiliate store (150).

2 is a flowchart illustrating a procedure of a coupon providing method according to an embodiment of the present invention.

Referring to FIG. 2, in step 201, when a user pays an amount of money used by a merchant at a merchant, the merchant terminal transmits card information to a card company associated with the card, thereby allowing payment of the card. The card information may include a card number, an expiration date, a CVC code, a user's signature, and the like. The card company may confirm the card information to approve or disapprove the payment.

In step 202, when the payment approval is completed, the merchant terminal transmits the payment card approval information to the coupon providing system 100. The card approval information may include a card number, a merchant ID, a used amount, a payment date and time.

In step 203, the coupon providing system 100 identifies a user included in the card approval information. The coupon providing system 100 may identify a user based on the obtained user information by transmitting the card number included in the card approval information to the card company and obtaining user information from the card company. The user information may include information such as a user's name, age, gender, address, telephone number, and the like. To this end, the coupon providing system 100 and the card company may receive the user's consent to use the information in advance.

In step 204, the coupon providing system 100 checks whether the identified user is a target marketing selection group. The target marketing selection group may be selected in advance, and for example, may select “users from teenagers to thirties” who most use mobile terminals. In this case, the coupon providing system 100 may determine whether the user is the target marketing selection group by checking whether the identified user is included in the target marketing selection group that is the "users in their teens to thirties". Can be. If the user is not the target marketing selection group, the received card approval information may be discarded and the coupon providing service may be terminated.

If the user is a target marketing selection group, in step 205, the coupon providing system 100 estimates the location of the user based on the card approval information. To this end, the coupon providing system 100 may build a merchant database in advance, the merchant database may be built including any one of the location, coupon or promotional information corresponding to each merchant identifier. The coupon providing system 100 may estimate a location corresponding to the affiliate store identifier included in the card approval information in the affiliate store database as the location of the user.

In step 206, the coupon providing system 100 searches for a coupon corresponding to the estimated position. In an embodiment, the coupon providing system 100 identifies an affiliate affiliated store located within a predetermined distance from the estimated position in the affiliate database and confirms that a coupon associated with the identified affiliated affiliate is registered. The coupon providing system 100 may identify affiliate affiliate stores located within a 'selected distance' such as 10 meters or 30 meters from the estimated position from the affiliate database.

For example, when the estimated position is 'Jamsil Lotte World', the coupon providing system 100 may identify an affiliate store in Jamsil Lotte World as an affiliated affiliate store. Alternatively, when the estimated location is 'department store' or 'airport', the coupon providing system 100 may identify an affiliated store entered into a department store or an affiliated store entered into an airport as an affiliated affiliate store. As such, after identifying the affiliated affiliate store, the coupon providing system 100 may search for a coupon corresponding to the estimated location by checking whether the registered affiliated store has a coupon registered at the identified affiliated affiliate store.

Merchants (including affiliated merchants) may register a coupon in advance in the coupon providing system 100 or register promotional information. The coupon providing system 100 may provide a web page for registering a coupon or promotional information, and merchant owners of affiliated stores may easily register a coupon or promotional information through a web page. In this case, the coupon providing system 100 may register the registered coupon or promotional information in the affiliate store database corresponding to each affiliate store identifier. In addition, the merchant owners may delete the registered coupon when the period of the coupon expires, and may change the promotional information when the promotional information is changed. The coupon providing system 100 may update coupons or promotional information that is changed every selected period or in real time in the affiliate database.

If the coupon is found (207), in step 208, the coupon providing system 100 provides the retrieved coupon to the mobile terminal of the user. To this end, the coupon providing system 100 may generate a multimedia message including the found coupon in the form of a 'bar code' and transmit the generated multimedia message to the mobile terminal. Alternatively, the coupon providing system 100 may generate a callback message including a callback URL for the retrieved coupon and transmit the generated callback message to the mobile terminal.

3 is a view showing an example of a message for providing a coupon in a coupon providing system according to an embodiment of the present invention.

Referring to FIG. 3, the coupon providing system 100 may generate a multimedia message 310 including the found coupon in the form of a barcode. Here, the barcode may be any one of a one-dimensional barcode or a two-dimensional barcode. The coupon providing system 100 transmits the generated multimedia message 310 to the user's mobile terminal. In this case, the mobile terminal receives the multimedia message 310 and recognizes the received multimedia message 310 with a barcode reader provided in the affiliated merchant, the user can conveniently use the coupon.

Alternatively, the coupon providing system 100 may generate a callback message 320 including a callback URL for the retrieved coupon, and transmit the generated callback message 320 to the mobile terminal. In this case, the mobile terminal downloads the coupon from the coupon providing system 100 through the callback message 320, it is easy to use the coupon. That is, the user may download the coupon by selecting 'Yes' among 'Yes' or 'No' in the callback message 320.

In step 209, the mobile terminal receives the coupon, and uses the received coupon in the affiliated merchant. The coupon may provide discounts or preferential benefits at affiliated stores or affiliated stores.

However, if the coupon is not found, in step 210, the coupon providing system 100 retrieves promotion information associated with the affiliated affiliate store of the estimated location from the affiliate store database. The promotional information is marketing information for promoting affiliated affiliates and helps guide users to affiliated affiliates. Coupon providing system 100 may be made in consultation with the merchant in advance the phrases used in the promotional information.

In step 211, the coupon providing system 100 transmits the retrieved promotion information to the mobile terminal. In this case, when there is a plurality of searched promotion information, the coupon providing system 100 may transmit all of the plurality of promotion information or only a few promotion information to the mobile terminal.

4 is a diagram illustrating an example of a message for providing promotion information in a coupon providing system according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the coupon providing system 100 may transmit a first message 410 including searched promotion information (unlimited beer if the new concept fusion restaurant is full) to the mobile terminal. The first message 410 may include a callback URL indicating the location of the affiliated affiliate store. When the user of the mobile terminal checks the first message 410 and wants to find an affiliated store, the user of the mobile terminal may select '1 location view'. In this case, the mobile terminal may access the coupon providing system 100 through a callback URL indicating the location of the affiliated affiliate store and display the location of the affiliated affiliate store on the screen.

In addition, the coupon providing system 100 transmits the second message 420 including the retrieved promotion information (fraud recharge! Refreshment! Foot massage ~) to the mobile terminal, thereby promoting promotion information and location information of affiliated merchants. Can be provided to the user.

In step 212, the mobile terminal receives the promotion information, selects an affiliated affiliate store based on the received promotion information. That is, when the received promotional information is several, the user may select any one affiliated merchant among several.

5 is a block diagram showing the configuration of a coupon providing system according to an embodiment of the present invention.

Referring to FIG. 5, the coupon providing system 500 according to an exemplary embodiment of the present invention may include a merchant database 510, a location estimating unit 520, a coupon searching unit 530, a coupon providing unit 540, and a message. It may include a generator 550.

The merchant database 510 may register and store a location, a coupon, or promotional information from merchants that subscribe to the 'coupon providing service'. The coupon providing system 500 assigns a 'merchant identifier' to merchants that have subscribed to the 'coupon providing service', and the merchant database 510 corresponds to at least one of locations, coupons, or promotion information corresponding to the assigned merchant identifier. You can save one.

In an embodiment, merchants may change the location, the coupon, and the promotion information through a web page provided by the coupon providing system 500 when the location, the coupon, and the promotion information are changed. In this case, the merchant database 510 may store the changed location, the coupon, and the promotion information corresponding to the corresponding merchant ID. That is, the coupon providing system 500 may register, delete, or change a location, coupon, or promotion information corresponding to the affiliate store identifier in the affiliate store database 510.

The location estimator 520 estimates the location of the user based on the received card approval information. That is, the location estimator 520 receives the card approval information from the merchant terminal when the user pays with the card at the merchant and the payment is approved. The card approval information may include a card number, a merchant ID, a used amount, a payment date and time. The location estimator 520 may estimate a location corresponding to the merchant ID included in the card approval information in the affiliate database 510 as the location of the user.

In an embodiment, the position estimator 520 identifies the user from the received card approval information, determines whether the identified user is included in the target marketing selection group, and includes the determination result in the target marketing selection group. If so, the location of the user may be estimated based on the card approval information. To this end, the position estimator 520 may identify a user based on the obtained user information by transmitting the card number included in the card approval information to a card company and obtaining user information from the card company. The user information may include information such as a user's name, age, gender, address, telephone number, and the like. The target marketing selection group may be selected in advance, and the location estimating unit 520 estimates the location of the user only when the user is the target marketing selection group, and when the user is not the target marketing selection group, The received card approval information may be discarded and the coupon providing service may be terminated.

The coupon search unit 530 searches for a coupon corresponding to the estimated position from the merchant database 510. The coupon search unit 530 identifies an affiliate affiliated store located within a predetermined distance from the identified location in the affiliate store database 510, and checks whether a coupon associated with the identified affiliated affiliate store is registered in the affiliate store database 510. When the verification result is registered, the coupon associated with the affiliated affiliate store may be extracted.

The coupon provider 540 provides the searched coupon to a mobile terminal associated with the user. The coupon may provide discounts or preferential benefits at affiliated stores or affiliated stores. In this case, the coupon providing unit 540 may generate the coupon in the form of a barcode and transmit the coupon to the mobile terminal. To this end, the message generator 550 generates a multimedia message including the coupon generated by the barcode. Here, the barcode may be any one of a one-dimensional barcode or a two-dimensional barcode. Accordingly, the coupon providing unit 540 may transmit the generated multimedia message to the mobile terminal. In this case, the user can conveniently use the coupon by recognizing the multimedia message received in the mobile terminal with a barcode reader provided in the affiliated merchant.

Alternatively, the message generator 550 generates a callback message including a callback URL corresponding to the search result. Accordingly, the coupon providing unit 540 may transmit the generated callback message to the mobile terminal. In this case, the mobile terminal can easily use the coupon by downloading the coupon from the coupon providing system 500 using a callback message.

In an embodiment, if a coupon corresponding to the estimated location is not searched, the coupon search unit 530 searches promotion information of the affiliated merchant corresponding to the location. That is, when there is no coupon to be provided to the user, the coupon search unit 530 may search for promotion information that may lead the user to an affiliated affiliate store instead of the coupon. In this case, the coupon providing unit 540 may transmit the retrieved promotion information to the mobile terminal.

The user may check the promotional information received by the mobile terminal and select an affiliated affiliated store. Here, the promotion information may be plural, and the user may select favorite promotion information from among the plural promotion information.

Further, embodiments of the present invention include a computer readable medium having program instructions for performing various computer implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims and the claims.

Claims (16)

A position estimating unit estimating a position of the user based on the card approval information;
A coupon search unit for searching for a coupon corresponding to the estimated location from a merchant database; And
Coupon providing unit for providing the searched coupon to the mobile terminal associated with the user
Coupon providing system comprising a. The method of claim 1,
The card approval information includes a merchant ID,
The position estimating unit,
A coupon providing system for identifying a location corresponding to an affiliated store identifier included in the card approval information from the affiliated store database. The method of claim 2,
The coupon search unit,
Identify affiliate affiliate stores located within a predetermined distance from the identified location in the affiliate database;
Check whether the coupon associated with the identified affiliated affiliate store is registered in the affiliated store database, and if the check result is registered, extracts the coupon associated with the affiliated affiliate store. The method of claim 1,
The position estimating unit,
Identify the user from the card approval information, determine whether the identified user is included in the target marketing selection group, and if the determination result is included in the target marketing selection group, the location of the user based on the card approval information To estimate, coupon offer system. The method of claim 1,
The coupon providing unit,
Coupon providing system for generating the coupon in the form of a barcode and transmits to the mobile terminal. The method of claim 1,
Message generation unit for generating a multimedia message including a coupon generated by a one-dimensional barcode or two-dimensional barcode
Further comprising:
The coupon providing unit,
The coupon providing system for transmitting the generated multimedia message to the mobile terminal. The method of claim 1,
Message generation unit for generating a callback message including a callback URL associated with the address where the coupon is located
Further comprising:
The coupon providing unit,
The coupon providing system for transmitting the generated callback message to the mobile terminal. The method of claim 1,
The coupon search unit,
If a coupon corresponding to the location is not searched, the affiliated merchant corresponding to the estimated location is searched from the affiliate database;
The coupon providing unit,
The coupon providing system for transmitting the retrieved promotion information to the mobile terminal. Estimating a location of a user based on card approval information received from an affiliated store terminal;
Retrieving a coupon corresponding to the estimated location from a merchant database; And
Providing the retrieved coupon to a mobile terminal associated with the user
Coupon providing method comprising a. 10. The method of claim 9,
The card approval information includes a merchant ID,
Estimating the location of the user,
Identifying, from the affiliate store database, a location corresponding to an affiliate store identifier included in the card approval information;
Coupon providing method comprising a. The method of claim 9 or 10,
Searching for a coupon corresponding to the estimated position,
Identifying an affiliated affiliate store located within a predetermined distance from the location in the affiliate database;
Checking whether a coupon associated with the identified affiliated affiliate store is registered in the affiliate store database; And
Extracting the coupon associated with the affiliated affiliate store if the check result is registered
Coupon providing method comprising a. 10. The method of claim 9,
Estimating the location of the user,
Identifying a user from the card approval information;
Determining whether the identified user is included in a target marketing selection group; And
Estimating the location of the user based on the card approval information when the target marketing selection group is included in the determination result;
Coupon providing method comprising a. 10. The method of claim 9,
Providing the retrieved coupon to a mobile terminal associated with the user,
Generating the coupon in the form of a barcode and transmitting it to the mobile terminal
Coupon providing method comprising a. 10. The method of claim 9,
Transmitting a callback message including a callback URL associated with an address where the coupon is located to the mobile terminal.
Coupon providing method further comprising. 10. The method of claim 9,
If no coupon corresponding to the location is found,
Retrieving promotional information of the affiliated merchant corresponding to the estimated location from the affiliated store database; And
Transmitting the retrieved promotion information to the mobile terminal.
Further comprising, coupon providing method. A computer-readable recording medium in which a program for executing the method of any one of claims 9, 10 and 12 to 15 is recorded.

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