KR20110045565A - Method for providing advertisement service - Google Patents

Abstract

PURPOSE: A method for providing an advertisement service is provided to enhance the efficiency of an advertisement server by transmitting advertisement data in which a subscriber is interested according to the response degreed of a service subscriber. CONSTITUTION: A screen output unit(111) visually outputs data through a screen output device. If a user reacts to a specific screen, a clip data manager(113) extracts the image data after/before specific time as clip data from the time in which the user reacts to the specific screen. A message processor(114) processes the message for communication with the advertisement providing device, and a clip data analyzer(115) analyzes the tagging information from the generated image clip data.

Description

How to provide advertising service {Method for providing advertisement service}

The present invention relates to an advertisement service, and more particularly, to a method of providing an advertisement service using an IPTV service.

The present invention is derived from a study conducted as part of the project of the Ministry of Knowledge Economy. [National Management No .: 2009-P1-17-09K83, Task name: IPTV terminal and middleware API standard development]

In general, there is a method of providing an advertisement in consideration of the characteristics of the viewer, there is a method of providing an advertisement after the end of the broadcast by analyzing the viewing form of the viewer. At this time, the viewing behavior considered may be acquired by the IPTV service provider from a subscriber station such as a set-top box.

The analysis of the viewer's viewing behavior may be based on the subscriber's current viewing channel, viewing time information collected from the set top box. However, this is limited in that it is only information about broadcast data output from the subscriber's television, and detailed information on the response seen by the actual subscriber watching the channel is limited.

The present invention is derived from such a background, and aims to select advertisement data to be provided by reflecting the response information on the viewing broadcast of the IPTV real-time broadcasting viewer.

The technical problem is to receive a selection signal for a part of the IPTV broadcast content being played, analyze the selected broadcast content part to grasp the user's interest information, and reflect the user's interest information based on the result of the analysis. It is achieved by an advertisement service providing method performed in an internet protocol television (IPTV) terminal apparatus characterized by outputting advertisement data.

After receiving the selection signal, the broadcast content data for a predetermined time before and after the selection signal input time is stored as the clip data, the stored clip data is analyzed, and the request for repeat playback of the clip data is input. And outputting advertisement data reflecting the user's interest information.

On the other hand, the technical problem is to receive the user's interest information from the Internet Protocol Television (IPTV) terminal device, select the advertisement data corresponding to the received interest information, and transmit the selected advertisement data to the Internet Protocol Television (IPTV) terminal device It is also achieved by the advertising service providing method characterized in that.

According to an aspect, the receiving of the user's interest information may include receiving clip data on a portion of Internet Protocol Television (IPTV) broadcasting content from an Internet Protocol Television (IPTV) terminal device, analyzing the received clip data, and analyzing the user's interest. It is characterized by grasping information.

And before receiving the user's interest information, the broadcast content is added with information for identifying the user's interest information, and the broadcast content with the information for identifying the interest information is added to the Internet Protocol Television (IPTV) terminal device. Characterized in that.

According to the present invention, it is possible to accurately grasp the subscriber's interest information by utilizing the subscriber's response information in IPTV real-time broadcasting. Therefore, by using this, it is possible to increase the efficiency of the advertisement service by transmitting the advertisement data of interest to the subscriber according to the response of the service subscriber.

The foregoing and further aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail so that those skilled in the art can easily understand and reproduce the present invention through these embodiments.

According to an aspect of the present invention, an IPTV viewer may select a portion of interest or interest by using a remote controller or the like while watching a real time broadcast. After storing a predetermined amount of image data as broadcast clip data based on the information of the selected image, the advertisement is selected by analyzing the stored broadcast clip data.

To this end, the IPTV service provider assigns and transmits specific information to each screen of the image data of the broadcast content, and the IPTV terminal device outputs the broadcast content to which the information is assigned. When the IPTV viewer selects a screen of interest or interest by using a remote controller or the like while the IPTV viewer is watching broadcast content, the IPTV terminal device stores video information of a certain length in a clip form at that time. And by grasping the information given to the broadcast content stored in the clip form, the response information is obtained. Accordingly, the viewer's viewing type can be analyzed. Based on the analyzed information, the IPTV viewer selects and outputs advertisement data of content of interest.

1 is a block diagram of an advertisement service providing system according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement service providing system is connected to a remote controller 100, an IPTV terminal device 110, which is an IPTV user side terminal device, and an IPTV terminal device 110. The provision device 130 is included.

The IPTV terminal device 110 is provided to a user for providing an IPTV service, and may be, for example, an IPTV set top box. In an embodiment, the IPTV terminal device 110 may include a screen output unit 111, a remote controller receiver 112, a clip data manager 113, a message processor 114, a clip data analyzer 115, and an advertisement storage. Section 116.

The screen output unit 111 visually outputs data through a screen output device such as a television. The remote controller receiver 112 may be implemented as an infrared communication module capable of performing short-range wireless communication with the remote controller. However, the present invention is not limited thereto and is interpreted to cover various modifications. In one embodiment, when the user makes a response using a remote controller on a specific screen, the time information is acquired.

When the user responds to a specific screen, the clip data management unit 113 extracts and stores the image data together as clip data before and after a predetermined time from the time when the user responds to the specific screen. That is, the clip data management unit 113 extracts a predetermined amount of clip data, which is a piece of video data, before and after a moment when a subscriber presses a specific key of the remote controller 100 in an interesting or interesting scene while watching an IPTV service. Save it.

The message processing unit 114 processes a message for communication with an IPTV service provider, that is, an advertisement service providing apparatus.

The clip data analyzer 115 analyzes data such as tagging information additionally provided to the corresponding image from the image clip data generated by the clip data manager 113 and calculates an appropriate result value. Here, the additional data is information added to the broadcast content when the IPTV service provider transmits the real time broadcast, and the IPTV service provider produces and provides the broadcast data before the real time broadcast is transmitted.

For example, the clip data of a certain time includes a plurality of tags or advertisement list information. The clip data analysis unit 115 weights the point of time when the user presses a specific key of the remote controller, and further analyzes data before and after the point in time. The clip data analyzer 115 may extract an appropriate data value through this analysis process. For example, tagging data may be extracted from the extracted image by using the most frequently used word priority information such as an accident, a car, and a road and weights.

The advertisement storage unit 116 stores advertisement data received from an advertisement service providing apparatus which is an IPTV service provider. In an embodiment, the advertisement storage unit 116 stores clip data and related advertisements according to the analysis result of the clip data analyzer 115.

The advertisement service providing apparatus 130 may be an internet protocol television (IPTV) service provider server. The advertisement service providing apparatus 130 may include a broadcast processor 131, a user message processor 132, a clip data manager 133, an advertisement transmitter 134, a broadcast storage 135, and a clip data storage 136. Include.

In an embodiment, the broadcast processor 131, the user message processor 132, the clip data manager 133, and the advertisement transmitter 134 may be implemented by a program or a logic circuit combination stored and implemented in a microprocessor. have.

The broadcast processor 131 adds and transmits specific information to the broadcast content stored in the real-time broadcast storage 135 when transmitting a real-time broadcast. The information added to the broadcast content may be, for example, tagging information, weights, and advertisement list information. For example, tag information such as coffee, prim, sugar, tea, and break may be added to a video related to coffee in drama broadcasting content. If coffee is the main screen, the coffee may be given a weight of 10 or include a coffee-related advertisement list. At this time, the specific information may be given by manually adding each screen, or may be given in an automated manner through data analysis.

The user message processor 132 receives and processes an IPTV service request message or an advertisement data request message received from the IPTV terminal device.

The clip data management unit 133 stores the clip data received from the IPTV terminal device in the clip data storage unit 136, analyzes the contents thereof, and extracts an appropriate data value according to additional information included in the clip data. For example, tagging data is extracted from clip images using priority information and weights of frequently used words such as accidents, cars, and roads.

The advertisement sending unit 134 extracts the advertisement data based on the data value extracted from the clip data management unit 133. The extracted advertisement data is transmitted to the IPTV terminal device.

2 is a flowchart illustrating an advertisement service providing method performed in an IPTV terminal apparatus according to an embodiment.

The subscriber of the IPTV service, that is, the user, may select a portion of interest when necessary information such as news and health is displayed while watching a broadcast (200). In one embodiment, the service subscriber can select a portion of interest by pressing a particular key on the remote controller or by entering a set general key combination. Alternatively, the voice sensor may be used to select an area of interest through the user's response voice. For example, when a voice signal exceeding a predetermined criterion is detected while playing an IPTV real-time broadcast, the IPTV terminal device may recognize a part of the broadcast content at the corresponding time point as a user's interest.

For example, when a news related to a car accident or a cancer-related content comes out in a health service broadcast, a user can select a part of interest by pressing a specific key of the remote controller. Alternatively, when the IPTV terminal device is provided with a voice sensor, when the user's voice size exceeds a predetermined standard at the time when the news related to the car accident is output, the part may be recognized as a part of the user's response.

Thereafter, the IPTV terminal apparatus extracts and stores a predetermined amount of broadcast data as clip data before and after the user inputs a specific key (210). When the user responds, broadcast data for a predetermined time before and after is stored together as an image clip.

In operation 220, the user viewing type information is analyzed based on the stored broadcasting clip data, and the analysis result is transmitted to the advertisement service providing apparatus. The analyzed viewing type information includes tag information or advertisement priority and weight information. At this time, the IPTV terminal device temporarily stores real-time broadcast data in a local device provided therein. When a selection signal is input from a user in a specific part, broadcast data including the part is extracted as clip data and stored in the clip data storage unit. And the analyzed clip data is analyzed and the analyzed information is transmitted.

Afterwards, when the user requests repeat viewing of the clip selected during the real time broadcasting (230), the clip data stored in the clip data storage unit is repeatedly played (235). At this time, the IPTV terminal apparatus receives advertisement data set corresponding to the clip data selected from the advertisement service providing apparatus. That is, the IPTV terminal device may repeatedly play the clip data selected by the user and provide advertisement data corresponding to the clip data provided from the advertisement service providing apparatus. In an embodiment, when the user repeatedly plays back the set clip data, the user may be set to insert and play the selected advertisement data during the repeated playback.

In addition, it is checked whether the IPTV service subscriber is allowed to output a specific advertisement suitable for the viewing type after the broadcast is terminated after the real-time broadcast is terminated (240). If the user allows, a specific advertisement set to correspond to the terminated broadcast data is output (245). On the other hand, when a user does not allow a specific advertisement output, a general commercial broadcast is transmitted.

3 is a flowchart illustrating an advertisement service providing method performed in an IPTV service provider server according to an exemplary embodiment.

First, when the IPTV service provider server transmits real-time broadcast data, the IPTV service provider server adds specific information for analyzing a user's viewing type such as tagging information, weight information, and advertisement list information to the corresponding video and transmits the broadcast data. For example, if there is a video related to coffee on the drama broadcast screen, add tagging information such as coffee, prim, sugar, tea, and break, and if the main scene is drinking coffee, the weighting information is 10 to 10 out of 10. Set to. Or add a list of coffee ads. The method of adding specific information to the real-time broadcasting screen may be manually added for each screen data, or may be performed using an automated method.

The IPTV service provider server transmits real time broadcast data including the information for viewing type analysis as described above, and receives the viewing type analysis information of the user from the IPTV terminal device (300). The viewing type analysis information of the user may be tag data, weight information, or advertisement list list corresponding to the screen selected by the subscriber.

When the IPTV service subscriber requests repetitive playback of the selected part during the real-time broadcasting (310), the IPTV service provider server selects an advertisement suitable for the user's viewing type and sends it to the IPTV terminal device based on the received analysis information ( 315). In this case, the specific advertisement may be previously transmitted to the IPTV terminal device through a separate channel.

After the end of the real-time broadcast, it is determined whether the specific advertisement data should be transmitted to the IPTV terminal device (320). If the specific advertisement data should be transmitted, the specific advertisement is selected and transmitted based on the analyzed clip information (330).

On the other hand, the above-described advertising service providing method can be created by a computer program. The program may also be embodied by being stored in a computer readable media and being read and executed by a computer. The storage medium includes a magnetic recording medium, an optical recording medium and the like.

So far I looked at the preferred embodiments of the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is shown in the claims, and all differences within the scope equivalent thereto should be construed as being included in the present invention.

1 is a configuration diagram of an advertisement service providing system according to an embodiment of the present invention;

2 is a flowchart of an advertisement service providing method performed in an IPTV terminal apparatus according to an embodiment;

3 is a flowchart illustrating an advertisement service providing method performed in an IPTV service provider server according to an exemplary embodiment.

Claims (10)

Receiving a selection signal for a part of an IPTV broadcast content being played; Analyzing a part of the selected broadcast content to identify user's interest information; And And outputting advertisement data reflecting user's interest information on the basis of the result of the grasping. The method of claim 1, wherein after receiving the input, And storing broadcast content data for a predetermined time period before and after the selection signal input time as clip data. The outputting step is performed by the Internet protocol television (IPTV) terminal device, characterized in that when the request for repetitive reproduction of the clip data is input, advertising data reflecting the user's interest information. The method of claim 1, wherein the receiving of the input comprises: If there is a specific key input of the remote controller, it is recognized as a selection signal for a part of the content at that time, or if the user's voice is recognized as a selection signal for a part of the content if the recognized voice size is more than a predetermined criterion. An advertising service providing method performed in a protocol television (IPTV) terminal device. The method of claim 1, wherein the outputting step, Selecting advertisement data reflecting user's interest information from previously stored data based on the result of the determination; And And outputting the selected advertisement data. The advertisement service providing method performed by the Internet Protocol Television (IPTV) terminal device. The method of claim 1, wherein the outputting step, Transmitting the identified result to an advertisement service providing apparatus; Receiving advertisement data reflecting interest information of the user from the advertisement service providing apparatus; And And outputting the received advertisement data. The advertisement service providing method performed by the Internet Protocol Television (IPTV) terminal device. The method of claim 1, The determining may include performing at least one of tagging information, weight information, and advertisement list information included in the broadcast content as additional information. Receiving user's interest information from an Internet Protocol Television (IPTV) terminal device; Selecting advertisement data corresponding to the received interest information; And And transmitting the selected advertisement data to an Internet Protocol Television (IPTV) terminal device. The method of claim 7, wherein the receiving step, Receiving clip data for a portion of Internet Protocol Television (IPTV) broadcast content from an Internet Protocol Television (IPTV) terminal device; And Analyzing the received clip data to identify information of interest of a user; and the advertisement service providing method performed by an Internet Protocol Television (IPTV) service provider server. The method of claim 7, wherein prior to the receiving step, Adding information for grasping the user's interest information to the broadcast content; And And transmitting the broadcast content to which the information for identifying the interest information is added to the Internet Protocol Television (IPTV) terminal device. The advertisement performed by the Internet Protocol Television (IPTV) service provider server further comprising: How we deliver the service. The method of claim 9, The information for grasping the user's interest information is at least one of tagging information, weight information, and advertisement list information.

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