KR102258641B1 - Method and apparatus for content distribution using wireless network-based content list and user information - Google Patents

Abstract

Disclosed is a method and apparatus for providing a localized/personalized advertisement service by receiving localized/personalized content information through location and search information of a portable terminal when receiving a content list through a wireless communication network. A method for providing a localized/personalized advertisement service according to an embodiment of the present disclosure includes the steps of receiving the content list by region from a main content server, region information of the region content list, location information of the terminal, and user's It may include determining localized/personalized content using search information, and requesting and receiving a Media Presentation Descriptor (MPD) and DASH segment of the localized/personalized content from an advertisement content server.

Description

Content transmission method and device using wireless communication network-based content list and user information {METHOD AND APPARATUS FOR CONTENT DISTRIBUTION USING WIRELESS NETWORK-BASED CONTENT LIST AND USER INFORMATION}

The present invention relates to a method and apparatus for transmitting content through a wireless communication network-based content list and user information. More specifically, when a content list is transmitted through a wireless communication network, localization by using the location and/or user information of a portable terminal. And/or a method and apparatus capable of providing an advertisement service by receiving personalized content information.

Due to the growth of multimedia services including streaming services, customized services have become possible in addition to providing standardized contents. DASH (Dynamic Adaptive Streaming over HTTP), standardized as a streaming technology, is a technology standard established for services according to variable IP network conditions as the use of streaming services using desktop and mobile devices increases. DASH Segment is a hierarchical box structure based on ISOBMFF (ISO Base Media File Format), and is divided into Initialization Segment and Media Segment. Since the Initialization Segment contains content decoder initialization information and metadata related to media decoding, the client must first receive the Initialization Segment of the corresponding content for decoding and rendering. Media Segment has a finely divided fragment structure, and includes metadata about the bitstream and playback of the content.

The technical problem of the present disclosure is to provide a method and apparatus for providing a localized/personalized advertisement service by receiving a content list transmitted from a main content server and advertisement content selected through location information and search information of a portable terminal.

The technical problems to be achieved in the present disclosure are not limited to the technical problems mentioned above, and other technical problems that are not mentioned will be clearly understood by those of ordinary skill in the technical field to which the present disclosure belongs from the following description. I will be able to.

According to an aspect of the present disclosure, a content providing method performed by a user terminal includes receiving a content list for each region from a main content server, localization/personalization using region information of the region content list and location information of the user terminal. Determining the localized/personalized content, requesting a media presentation descriptor (MPD) and DASH segment of the localized/personalized content to an advertisement content server, and receiving the MPD and DASH segment of the localized/personalized content from the advertisement content server It may include the step of.

The content providing method according to the present invention includes the steps of requesting a DASH segment of the main content from the main content server, receiving a DASH segment of the main content from the main content server, and the received main content and the received localization. / It may further include the step of playing the personalized content.

In the content providing method according to the present invention, the region-specific content list may include region-specific identifiers (IDs), region location information serving as a criterion for dividing region-specific IDs, and URL information for region-specific advertising content.

In the content providing method according to the present invention, the receiving of the content list for each region comprises: requesting an MPD and DASH segment of the main content from the main content server, and the MPD and DASH of the main content from the main content server. It may include receiving a segment and analyzing event signaling information through the MPD and DASH segment of the main content.

In the content providing method according to the present invention, the event signaling information may include a static event signal and a dynamic event signal.

In the content providing method according to the present invention, the determining of the localized/personalized content comprises: if the area information of the content list for each area matches the location information of the terminal, the content of the corresponding area is converted to localized/personalized content. Can be discriminated.

In the content providing method according to the present invention, in the step of determining the localized/personalized content, the localized/personalized content may be additionally used to determine the localized/personalized content, and the personal information of the user, the It may include at least one of user's search information and an area of interest.

In the content providing method according to the present invention, the step of playing the received main content and the received localized/personalized content may be played using a content playback buffer.

In the content providing method according to the present invention, the content playback buffer may include a main content buffer providing the content and an advertisement content buffer, and the main content buffer provides a playback service using data of the main content. The advertisement content buffer may provide a playback service using the advertisement content during an event time.

According to another aspect of the present invention, a content providing apparatus included in a user terminal includes a transmission/reception unit for receiving a regional content list from a main content server, regional information of the regional content list, and localization/personalization using the location information of the user terminal. It may include a processor to determine the content, the transmitting and receiving unit, the MPD (Media Presentation Description) and DASH segment of the localized/personalized content can be requested from an advertisement content server, and the localization/personalization from the advertisement content server MPD and DASH segment of the content can be received.

In the content providing device according to the present invention, the transmission/reception unit may request a DASH segment of the main content from the main content server, receive a DASH segment of the main content from the main content server, and the content providing device May further include a display unit for playing the received main content and the received localized/personalized content.

In the content providing apparatus according to the present invention, the region-specific content list may include region-specific IDs, regional location information that is a criterion for dividing region-specific IDs, and URL information for regional advertisement content.

In the content providing apparatus according to the present invention, the transmitting/receiving unit may request the MPD and DASH Semgnt of the main content from the main content server, and receive the MPD and DASH segment of the main content from the main content server. The content list may be received, and the content providing device may further include an analysis unit for analyzing event signaling information through the MPD and DASH segment of the main content.

In the content providing apparatus according to the present invention, the event signaling information may include a static event signal and a dynamic event signal.

In the content providing apparatus according to the present invention, if the area information of the content list for each area matches the location information of the terminal, the processor may determine that the content of the corresponding area is localized/personalized content.

In the content providing apparatus according to the present invention, the processor may additionally use the user's personal information to determine the localized/personalized content, and the user's personal information includes the user's search information and a field of interest. It may include at least one of.

In the content providing device according to the present invention, the content providing device may further include a memory unit for storing the content, and the display unit may play the content using the content stored in the memory unit.

In the content providing apparatus according to the present invention, the memory unit may include a main content buffer for storing the content and an advertisement content buffer, and the main content buffer may provide a playback service using data of the main content. In addition, the advertisement content buffer may provide a playback service using the advertisement content during an event time.

According to another aspect of the present invention, software or a computer having executable instructions to perform a method of providing a content list to a portable terminal through event signal information, which is a technology for providing a localized/personalized advertisement service. -A computer-readable medium may be provided.

A computer-readable recording medium according to another aspect of the present invention may record a method for providing content performed by a user terminal according to the present invention.

Features briefly summarized above with respect to the present disclosure are only exemplary aspects of the detailed description of the present disclosure described below, and do not limit the scope of the present disclosure.

According to the present disclosure, content can be inserted while watching recorded or live broadcast through a portable terminal, and localized/personalized content is provided through the location information of the portable terminal and the DB (Data Base) searched by the user through the terminal. Methods and apparatus may be provided.

The effects obtainable in the present disclosure are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art from the following description. will be.

1 is a diagram illustrating a basic structure of a Media Presentation Description (MPD) according to an embodiment of the present invention.
2 is a diagram illustrating a basic structure of a DASH Media Segment according to an embodiment of the present invention.
3 is a diagram for explaining Eventstream information corresponding to a static event signal according to an embodiment of the present invention.
4 is a diagram for describing InbandEventStream, which is initial information for a dynamic event signal, according to an embodiment of the present invention.
5 is a diagram for explaining an emsg box, which is dynamic event signal information, according to an embodiment of the present invention.
6 is a method for providing a localized/personalized advertisement service by receiving selected advertisement contents through a local content list transmitted from a main content server, location information of a portable terminal, and search information according to an embodiment of the present invention. It is a figure for explaining the procedure.
7 is a diagram illustrating an example of an MPD including a static event signal according to an embodiment of the present invention.
8 is a diagram illustrating an example of an MPD including a dynamic event signal according to an embodiment of the present invention.
9 is a diagram illustrating an example of an emsg box including a dynamic event signal according to an embodiment of the present invention.
10 is a diagram illustrating an example of a content list for each region according to an embodiment of the present invention.
11 is a diagram for describing a case in which area information of a content list for each area and location information of a portable terminal are matched according to an embodiment of the present invention.
12 is a diagram for explaining collecting personal information of a user through a search engine according to an embodiment of the present invention.
13 is a diagram for explaining providing content through a buffer and time information at which content is played in a terminal according to an embodiment of the present invention.
14 is a diagram for explaining a process of providing a localized/personalized advertisement service through a content list for each region, location information of a portable terminal, and search information according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art may easily implement the exemplary embodiments. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

In describing an embodiment of the present disclosure, when it is determined that a detailed description of a known configuration or function may obscure the subject matter of the present disclosure, a detailed description thereof will be omitted. In addition, parts not related to the description of the present disclosure in the drawings are omitted, and similar reference numerals are attached to similar parts.

In the present disclosure, when a component is "connected", "coupled" or "connected" with another component, it is not only a direct connection relationship, but also an indirect connection relationship in which another component exists in the middle. It can also include. In addition, when a certain component "includes" or "have" another component, it means that other components may be further included rather than excluding other components unless otherwise stated. .

In the present disclosure, terms such as first and second are used only for the purpose of distinguishing one component from other components, and do not limit the order or importance of the components unless otherwise noted. Accordingly, within the scope of the present disclosure, a first component in one embodiment may be referred to as a second component in another embodiment, and similarly, a second component in one embodiment is a first component in another embodiment. It can also be called.

In the present disclosure, components that are distinguished from each other are intended to clearly describe each feature, and do not necessarily mean that the components are separated. That is, a plurality of components may be integrated into one hardware or software unit, or one component may be distributed to form a plurality of hardware or software units. Therefore, even if not stated otherwise, such integrated or distributed embodiments are also included in the scope of the present disclosure.

In the present disclosure, components described in various embodiments do not necessarily mean essential components, and some may be optional components. Accordingly, an embodiment comprising a subset of components described in the embodiment is also included in the scope of the present disclosure. In addition, embodiments including other components in addition to the components described in the various embodiments are included in the scope of the present disclosure.

MPD (Media Presentation Descriptor) is metadata used in DASH, and is used to provide initial media-related information and segment URL (Uniform Resource Locator) information according to characteristics such as bit rate, language, and resolution required for streaming services. do.

According to the Advanced Television Systems Committee (ATSC) 3.0 Application Signaling standard, an advertisement content insertion service may be provided through an event signal among streaming services, and the event signal may be classified into a static event and a dynamic event.

Static events are provided at a fixed point in time, and dynamic events are provided at more flexible times than static events. For example, a static event may include an event provided when a content replacement time is clear, such as a recorded broadcast, and a dynamic event may include an event provided when a content replacement time is flexibly changed, such as a live broadcast. .

As an event signal delivery method, static events can be delivered through MPD written through XML (Extensible Markup Language). In addition, the dynamic event may be delivered through the'emsg' box inside the ISOBMFF-based DASH segment.

Hereinafter, exemplary embodiments of the present disclosure will be described with reference to the accompanying drawings.

1 is a diagram illustrating a basic structure of a Media Presentation Description (MPD) according to an embodiment of the present invention. MPD can be used to provide initial media-related information and segment URL information according to characteristics such as bit rate, language, and resolution required for streaming services.

Referring to FIG. 1, there may be one or more Period, which is a sub-element of MPD. Each of the periods may include elements and attributes that can describe the start time of the period, the time of the period, information on the segment, and the like. The Adaptation Set element, which is a lower element of Period, may include elements and attributes that can describe content language, maximum/minimum bandwidth, screen information, frame information, and the like. The Representation element, which is a sub-element of the Adaptation Set element, may include attributes describing content quality, bandwidth, segment-related URL, and the like. By using the Representation element, it is possible to classify content by quality. The segment element, which is a sub-element of the Representation element, may include information such as a segment list, a segment template, and segment base information.

2 is a diagram illustrating a basic structure of a DASH Media Segment according to an embodiment of the present invention.

The Media Segment includes metadata about the bitstream and playback of the content, and may have a fragment structure that is shortly divided. Meta data for playback and actual media data may be included in the'moof' box and the'mdat' box included in the fragment.

3 is a diagram for explaining Eventstream information corresponding to a static event signal according to an embodiment of the present invention.

Eventstream information is located in the period sub-element of MPD, and properties such as content URL (eg, @schemeIdUri), event start time (eg, @PresentationTime), event duration (eg, @duration) corresponding to static event signal information Information may be included.

4 is a diagram for describing InbandEventStream, which is initial information for a dynamic event signal, according to an embodiment of the present invention.

InbandEventStream is located as a sub-element of MPD and can convey the possibility of the existence of the'emsg' box of the media segment.

5 is a diagram for explaining an emsg box, which is dynamic event signal information, according to an embodiment of the present invention.

The'emsg' box is located between the'styp' box and the'moof' box, and may include attribute information such as a corresponding content URL, event start time, and event duration time.

6 is a method for providing a localized/personalized advertisement service by receiving selected advertisement contents through a local content list transmitted from a main content server and location information and search information of a portable terminal according to an embodiment of the present invention. It is a figure for explaining the procedure.

As shown in FIG. 6, in the method for providing localized/personalized advertisement content according to an embodiment of the present invention, requesting and receiving an MPD from a main content server (110), and requesting a DASH segment through the SegmentUrl of the MPD. And receiving (120), analyzing event signal information (130), requesting and receiving a regional content list from the main content server through the schemeurl of the event signal (140), a regional content list and a location of the portable terminal. Localized/personalized content determination step 150 through information and search information of a portable terminal user, step of requesting and receiving a localized/personalized content MPD (160), DASH Segment through SegmentUrl of localized/personalized content MPD Requesting and receiving (170), ending reception of localized/personalized content, requesting and receiving a DASH segment of existing content (180), and a buffer model step (190) for playing localized/personalized advertisement content ) And the step 200 for reproducing an image.

In the step 110 of requesting and receiving an MPD from a main content server according to an embodiment of the present invention, when the portable terminal requests content to the main content server, the main content server provides the MPD to the portable terminal. have.

In the step 120 of requesting and receiving a DASH Segment through the SegmentUrl of the MPD according to an embodiment of the present invention, the portable terminal checks the network status, checks the SegmentUrl of the MPD provided from the main content server, and then returns to the main content server. When requesting a DASH segment, the portable terminal may be in a step of receiving a DASH segment.

In the step 130 of analyzing event signal information according to an embodiment of the present invention, event signaling information may be parsed through an MPD or DASH segment provided from the main content server. The event signaling information may include local content list url and event signal time information. This step may be classified into a static event signal analysis step 131 and a dynamic event signal analysis step 132 according to the type of event signal.

7 is a diagram illustrating an example of an MPD including a static event signal according to an embodiment of the present invention.

As shown in FIG. 7, the Eventstream, which is a sub-element of the Period element of the MPD, may include a local content list URL, event time information, and the like.

8 is a diagram illustrating an example of an MPD including a dynamic event signal according to an embodiment of the present invention.

As shown in FIG. 8, a content list URL for each region may be provided through InbandEventStream, which is a sub-element of the Adaptation element of the MPD. InbandEventStream can convey the possibility of existence of'emsg' box of Media Segment.

9 is a diagram illustrating an example of an emsg box including a dynamic event signal according to an embodiment of the present invention.

As shown in FIG. 9, the emsg box exists between the'styp' box and the'moof' box of the DASH Media Segment, and may include information on a local content list URL and event time.

The method for providing a localized/personalized advertisement service according to an embodiment of the present invention includes an event signal, which is a process for receiving localized/personalized advertisement content through the event signal information provided in step 130 of analyzing event signal information. Step 140 of requesting and receiving a content list for each region from the main content server through the Schemeurl of (140), determining a localized/personalized content through the region-specific content list, location information of the portable terminal, and search information of the portable terminal user (150) And a buffer model step 190 for playing localized/personalized advertisement content.

In the step 140 of requesting and receiving a content list by region from the main content server according to an embodiment of the present invention, the terminal may receive a content list from the main content server through event signal information (content list url by region). Request, and accordingly, the portable terminal can be provided with a list.

10 is a diagram illustrating an example of a content list for each region according to an embodiment of the present invention.

As shown in FIG. 10, the content list for each region may have region information and location information, which are criteria for dividing region ID and region ID, as GPS values. In addition, the content list for each region may include URL information for various advertisement contents for each region.

In the determining step 150 of localized/personalized content according to an embodiment of the present invention, the portable terminal provides localized/personalized content through a localized/personalized content list, location information of the portable terminal, and/or user search information of the portable terminal. It may be a step of determining.

For example, an advertisement to be provided to a user may be specified based on a local content list and location information of a portable terminal. For example, when there is an area corresponding to the location information of the portable terminal among the areas on the content list for each area, a localized advertisement may be provided to the portable terminal.

Alternatively, an advertisement to be provided to a user may be more specifically specified based on a content list for each region, location information of the portable terminal, and user search information. For example, if there is an area corresponding to the location information of the portable terminal among the areas on the content list for each area, localized and personalized advertisements may be provided to the portable terminal based on the user's search information. For example, among contents related to a region that matches the location information of the portable terminal, only contents related to the user's information (search information, preference information, interest field, etc.) can be selected and provided to the user as localized/personalized contents. have.

11 is a diagram for describing a case in which area information of a content list for each area and location information of a portable terminal are matched according to an embodiment of the present invention.

The region-specific content list may have region information and location information, which are criteria for dividing region-specific IDs and region-specific IDs, as GPS values. If the user's portable terminal is located within the region location information category, the list information for each region and the location information of the portable terminal may be matched.

12 is a diagram for explaining collecting personal information of a user through a search engine according to an embodiment of the present invention.

In the present invention, the personal information may include user's search information and a field of interest. Personal information may be collected/accumulated while the user is using the portable terminal. Personalized content can be provided using the DB accumulated through the process of collecting personal information.

In step 160 of requesting and receiving a localized/personalized content MPD according to an embodiment of the present invention, a localized/personalized content MPD is requested from an advertisement content server, and the portable terminal receives the MPD from the advertisement content server. I can.

In the step 170 of requesting and receiving a localized/personalized content DASH segment according to an embodiment of the present invention, the portable terminal checks the network status, checks the segmenturl of the MPD provided from the advertisement content server, and then advertisement content When a DASH segment is requested from the server, it may be a step in which the portable terminal receives the DASH segment.

The step 180 of requesting and receiving a DASH segment of existing content according to an embodiment of the present invention may be a step of ending reception of localized/personalized content and receiving existing content.

The buffer model step 190 for localized/personalized advertisement content playback according to an embodiment of the present invention may be a buffer model for synchronizing playback time of existing content and localized/personalized content. After this step, it may proceed to step 200 for image reproduction.

13 is a diagram for explaining providing content through a buffer and time information at which content is played in a terminal according to an embodiment of the present invention.

In a buffer according to an embodiment of the present invention, a main buffer for providing content and an advertisement content buffer may exist. The main content buffer can provide a streaming service using data of existing content. The advertisement content buffer can receive and store localized/personalized content through static/dynamic event signals. The advertisement content buffer may provide localized/personalized advertisement content during an event time (eg, a time specified by an event start time and duration, etc.). After the advertisement content is provided from the advertisement content buffer, the existing content may be provided again from the main content buffer.

14 is a diagram illustrating a process of providing a localized/personalized advertisement service through a content list for each region and location information and search information of a portable terminal according to an embodiment of the present invention.

14 sequentially shows a process of requesting and receiving an MPD and a segment through HTTP (Hyper Text Transfer Protocol) between a portable terminal, a main content server, and an advertisement content server.

The ① Request MPD and ② Respond MPD of FIG. 14 may correspond to the MPD request and reception step 110 of FIG. 6. That is, the portable terminal can request an MPD from the main content server (① Request MPD). In response to this, the main content server may provide the MPD requested from the portable terminal to the portable terminal (② Respond MPD).

The ③ Request DASH Segment and ④ Respond DASH Segment of FIG. 14 may correspond to the DASH Segment request and reception 120 step of FIG. 6. That is, the portable terminal can request a DASH Segment from the main content server (③ Request DASH Segment). In response to this, the main content server may provide the DASH segment requested from the portable terminal to the portable terminal (④ Respond DASH Segment).

The ⑤ Request Full Content List and ⑥ Respond Full Content List of FIG. 14 may correspond to the step of requesting and receiving a regional content list 140 of FIG. 6. That is, the portable terminal can request a content list by region from the main content server (⑤ Request Full Content List). In response to this, the main content server can provide the portable terminal with a list of contents for each region requested from the portable terminal (⑥ Respond Full Content List).

The ⑦ Request Selected Insertion MPD and ⑧ Respond Selected Insertion MPD of FIG. 14 may correspond to the localized/personalized MPD request and reception step 160 of FIG. 6. That is, the portable terminal can request a localized/personalized MPD from the advertisement content server (⑦ Request Selected Insertion MPD). In response to this, the advertisement content server can provide the localized/personalized MPD requested from the portable terminal to the portable terminal (⑧ Respond Selected Insertion MPD).

The ⑨ Request Selected Insertion Content DASH Segment and ⑩ Respond Selected Insertion Content DASH Segment of FIG. 14 may correspond to the step of requesting and receiving a localized/personalized content DASH Segment 170 of FIG. 6. That is, the portable terminal may request a localized/personalized DASH segment from the advertisement content server (⑨ Request Selected Insertion Content DASH Segment). In response to this, the advertisement content server may provide a localized/personalized DASH segment requested from the portable terminal to the portable terminal (⑩ Respond Selected Insertion Content DASH Segment).

The user terminal performing the content providing method according to the present invention may include a transmission/reception unit, a user input unit, a display unit, a memory (or buffer) unit, an analysis unit, and/or a processor.

The user terminal may transmit/receive predetermined information with an external device (eg, a server) through the transmission/reception unit.

The user input unit may receive personal information (eg, search information and a field of interest) input by the terminal user.

The display unit may play main content and advertisement content images.

The memory (or buffer) unit may include a main content buffer that stores main content and an advertisement content buffer that stores advertisement content, and may further include a DB that stores personal information of a terminal user.

The analysis unit may analyze event signaling information through the MPD and DASH segment of the main content.

The processor may control each component of the user terminal. In addition, according to the present invention, the processor may determine localized/personalized content by using a regional content list, location information of the user terminal, and/or personal information of a user.

Although the exemplary methods of the present disclosure are expressed as a series of operations for clarity of description, this is not intended to limit the order in which steps are performed, and each step may be performed simultaneously or in a different order if necessary. In order to implement the method according to the present disclosure, the exemplary steps may include additional steps, other steps may be included excluding some steps, or may include additional other steps excluding some steps.

Various embodiments of the present disclosure are not listed in all possible combinations, but are intended to describe representative aspects of the present disclosure, and matters described in the various embodiments may be applied independently or may be applied in combination of two or more.

In addition, various embodiments of the present disclosure may be implemented by hardware, firmware, software, or a combination thereof. For implementation by hardware, one or more ASICs (Application Specific Integrated Circuits), DSPs (Digital Signal Processors), DSPDs (Digital Signal Processing Devices), PLDs (Programmable Logic Devices), FPGAs (Field Programmable Gate Arrays), general purpose It may be implemented by a processor (general processor), a controller, a microcontroller, a microprocessor, or the like.

The scope of the present disclosure is software or machine-executable instructions (e.g., operating systems, applications, firmware, programs, etc.) that allow an operation according to a method of various embodiments to be executed on a device or a computer, and such software or It includes a non-transitory computer-readable medium (non-transitory computer-readable medium) which stores instructions and the like and is executable on a device or a computer.

Claims (19)

As a content providing method performed by a user terminal,
Receiving a content list for each region from the main content server;
Determining localized/personalized content using area information of the content list for each area and location information of the user terminal;
Requesting a Media Presentation Descriptor (MPD) and a DASH segment of the localized/personalized content from an advertisement content server; And
Receiving the MPD and DASH segment of the localized/personalized content from the advertisement content server;
But include
Receiving the content list for each region,
Requesting an MPD and DASH segment of the main content from the main content server;
Receiving an MPD and a DASH segment of the main content from the main content server; And
And analyzing event signaling information through an MPD and a DASH segment of the main content, wherein the event signaling information includes URL and event signal time information of the content list for each region.
The method of claim 1,
Requesting a DASH segment of the main content from the main content server;
Receiving a DASH segment of the main content from the main content server; And
And playing the received main content and the received localized/personalized content.
The method of claim 1,
And the region-specific content list includes region-specific identifiers (IDs), region location information that is a criterion for dividing region-specific IDs, and URL information for region-specific advertising content.
delete The method of claim 1,
The event signaling information comprises a static event signal and a dynamic event signal.
The method of claim 1,
The step of determining the localized/personalized content,
When the regional information of the regional content list matches the location information of the terminal, the content of the corresponding region is determined as localized/personalized content.
The method of claim 1,
In the determining of the localized/personalized content, the localized/personalized content is determined by additionally using the personal information of the user,
The user's personal information includes at least one of the user's search information and a field of interest.
The method of claim 2,
The playing of the received main content and the received localized/personalized content comprises playing back using a content playback buffer.
The method of claim 8,
The content playback buffer,
It consists of a main content buffer and an advertisement content buffer providing the content,
The main content buffer provides a playback service using data of the main content,
The content providing method, wherein the advertisement content buffer provides a playback service using the advertisement content during an event time.
As a content providing device included in a user terminal,
The content providing device,
Transmitting and receiving unit for receiving a content list for each region from the main content server;
An analysis unit for analyzing event signaling information through the MPD and DASH segment of the main content; And
Including; a processor for determining localized/personalized content using area information of the content list for each area and location information of the user terminal;
The transmission/reception unit requests a media presentation description (MPD) and a DASH segment of the localized/personalized content to an advertisement content server,
Receive MPD and DASH segment of the localized/personalized content from the advertisement content server,
Request the MPD and DASH segment of the main content from the main content server,
And receiving the content list for each region by receiving the MPD and DASH segment of the main content from the main content server, wherein the event signaling information includes URL and event signal time information of the content list for each region.
The method of claim 10,
The transmission and reception unit,
Request the DASH Segment of the main content from the main content server,
Receiving a DASH segment of the main content from the main content server,
The content providing device,
And a display unit for playing the received main content and the received localized/personalized content.
The method of claim 10,
The content providing apparatus according to claim 1, wherein the regional content list includes regional IDs, regional location information serving as a criterion for dividing the regional IDs, and URL information for regional advertising content.
delete The method of claim 10,
The event signaling information, the content providing apparatus comprising a static event signal and a dynamic event signal.
The method of claim 10,
The processor,
When the regional information of the regional content list and the location information of the terminal match, the content of the corresponding region is determined as localized/personalized content.
The method of claim 10,
The processor,
Determine the localized/personalized content by additionally using the user's personal information,
The user's personal information includes at least one of the user's search information and a field of interest.
The method of claim 11,
The content providing device further includes a memory unit for storing the content,
The display unit,
A content providing device, characterized in that the content is played back using the content stored in the memory unit.
The method of claim 17,
The memory unit includes a main content buffer and an advertisement content buffer for storing the content,
The main content buffer provides a playback service using data of the main content,
The content providing apparatus, wherein the advertisement content buffer provides a playback service using the advertisement content during an event time.
A computer-readable recording medium recording a program for performing a content providing method performed by a user terminal,
The content providing method,
Receiving a content list for each region from the main content server;
Determining localized/personalized content using area information of the content list for each area and location information of the user terminal;
Requesting a Media Presentation Descriptor (MPD) and a DASH segment of the localized/personalized content from an advertisement content server; And
Including the step of receiving the MPD and DASH Segment of the localized / personalized content from the advertisement content server,
Receiving the content list for each region,
Requesting an MPD and DASH segment of the main content from the main content server;
Receiving an MPD and a DASH segment of the main content from the main content server; And
Analyzing event signaling information through the MPD and DASH segment of the main content, wherein the event signaling information includes URL of the content list for each region and event signal time information. media.

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