KR20100133177A - Apparatus and method of providing advertisement using meta-information of sound-source file - Google Patents

Abstract

PURPOSE: An advertisement providing system using sound source meta information providing update news is provided to display a web page indicating the RSS feed by inserting the RSS feed. CONSTITUTION: An RSS(Really Simple Syndication) feed insertion module(210) of a server(200) inserts an RSS feed into the ID3 tag of an MP3 file. A distribution module(220) of the server distributes widely the MP3 file to the client. A sound source reproduction module(110) of client reproduces the MP3 file. If the sound source replay module reproduces the MP3 file, an RSS reader(120) displays the information of the corresponding RSS feed within the ID3 tag.

Description

Advertisement provision system and sound method using sound source meta information {APPARATUS AND METHOD OF PROVIDING ADVERTISEMENT USING META-INFORMATION OF SOUND-SOURCE FILE}

The present invention relates to a technique for providing an advertisement by inserting an RSS feed into an ID3 tag of an MP3 file.

MP3 files have ID3 tags that store information such as artists, albums, and the like. By analyzing the ID3 tag, it is possible to specify the sound source. Therefore, when the MP3 file is played, information related to the sound source can be obtained from the Internet and displayed on the screen, or other users who enjoy the MP3 file are preferred. Services such as recommending sound sources are being developed.

Users have a desire to know the latest news related to the music when playing the MP3 file, the prior art is not enough to respond to the needs of these users.

Therefore, when there is the latest news related to the artist who played the music or the album that contains the music, there is a search for a way to view the latest news through the MP3 playback software without modifying or updating the ID3 tag of the MP3 file. Desperate

Furthermore, when there is a new product or service related to the music contained in the MP3 file, there is a need to find a method of providing an appropriate advertisement corresponding to the user's interest by allowing the MP3 file to be viewed when the MP3 file is played.

The present invention has been made in order to solve the problems of the prior art as described above is to provide an advertisement providing system and method using the sound source meta information that allows the user to view the latest information related to the music through the MP3 playback software The purpose.

Meanwhile, an object of the present invention is to provide an advertisement providing system and method using sound source meta information for naturally exposing advertisements for goods or services related to music contained in MP3 files through MP3 player software.

In order to achieve the above object, an advertisement providing system using sound source meta information according to the present invention includes an RSS feed insertion module for inserting an RSS feed into an ID3 tag of an MP3 file; And a distribution module for distributing the MP3 file to a client connected through the Internet. And

A sound source playback module for playing an MP3 file; And an RSS reader that checks whether an RSS feed is inserted into an ID3 tag of the MP3 file when the MP3 file is played by the sound source playing module, and displays the information of the RSS feed on the screen when inserted. Characterized in that made.

Meanwhile, in order to achieve the above object, an advertisement providing method using sound source meta information according to the present invention may include inserting an RSS feed into an ID3 tag of an MP3 file;

Distributing an MP3 file including an RSS feed to a client connected through the Internet (120); And

Step 130, the billing for the affiliate site when the occurrence of the connection through the site affiliate code or the generation of sales after access through the site affiliate code;

On the other hand, in order to achieve the above object, the advertisement providing method using the sound source meta information according to the present invention comprises the step 210 of receiving the MP3 file from the server by downloading or streaming;

Step 220 of checking whether an RSS feed exists in an ID3 tag of the MP3 file; And

And if the RSS feed exists, step 230 of playing the MP3 file and acquiring the corresponding RSS feed from the Internet and displaying the same on the screen.

According to the present invention, since the RSS feed is inserted into the ID3 tag of the MP3 file, the web page pointed to by the RSS feed is displayed every time the MP3 file is played, so that the user can view the latest news related to the singer or the record of the corresponding sound source. have.

In other words, even if the ID3 tag of the MP3 file is not updated, the page pointed to by the link of the RSS feed is updated, so that the user always sees the latest news.

On the other hand, by inserting the affiliate code in the link of the RSS feed, the advertising cost revenue is generated when traffic or revenue is generated.In the position of affiliated sites, the increase in sales of goods or services related to the sound source is increased when the user plays the MP3 file. It has the effect of occurring naturally.

Hereinafter, the configuration of an advertisement providing system using sound source meta information according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a network diagram illustrating an advertisement providing system using sound source meta information according to the present invention, FIG. 2 is a functional block diagram showing a configuration of an advertisement providing system using sound source meta information, and FIG. An example screen showing an RSS feed.

First, the configuration of the server 200, the server 200 includes an RSS feed insertion module 210, a distribution module 220, and a charging processing module 230. At this time, the RSS feed insertion module 210 inserts the RSS feed into the ID3 tag of the MP3 file, and the distribution module 220 distributes the MP3 file in which the RSS feed is inserted to the client 100 connected through the Internet.

RSS is an abbreviation of Really Simple Syndication and is an XML-based web content distribution standard. Its various uses are sometimes referred to as RDF (Resource Description Framework) Site Summary or Rich Site Summary. RSS 2.0 is officially declared complete. Since RSS documents are XML-based, they must comply with the XML 1.0 specification defined by the World Wide Web Consortium (W3C).

Meanwhile, an RSS document is also called a feed and a web feed. The RSS document (hereinafter referred to as an "RSS feed") describes a channel and an item. The channel has a required element such as a title, a link, and a description, and may have various additional elements such as a publication date, a last modified date, a language, and an author. For an item, either the title or the description must exist.

Looking at the essentials, the title is the title of the channel or item (for example, "GoUpstate.com News Headlines"), and the link is the address of the channel or item (for example, "http: // www. goupstate.com/ "), and the description is a description of the channel or item (eg," The latest news from GoUpstate.com, a Spartanburg Herald-Journal Web site. ").

The following is an example of an RSS 2.0 feed.

<? xml version = "1.0"?>

<rss version = "2.0">

  <channel>

    <title> GoUpstate.com News Headlines </ title>

    <link> http://www.goupstate.com/ </ link>

    <description> The latest news from GoUpstate.com, a Spartanburg Herald-Journal Web site. </ description>

    <language> en-us </ language>

    <pubDate> Tue, 26 May 2009 17:00:00 GMT </ pubDate>

    <lastBuildDate> Tue, 26 May 2009 17:00:00 GMT </ lastBuildDate>

    <ttl> 5 </ ttl>

    <item>

      <title> Todays Headline </ title>

      <link> http://www.goupstate.com/todayheadline.asp </ link>

      <description> Coldolescence for former Korean president Mr.roh </ description>

    <pubDate> Tue, 26 May 2009 17:00:00 GMT </ pubDate>

    </ item>

The RSS feed insertion module 210 inserts this RSS feed into the ID3 tag of the MP3 file. The ID3 tag contains information about the sound source such as artist, title, album, and genre, which is generally not recorded and updated when the MP3 file is first created. In addition, since there is only very limited information, there is a limitation that the latest news, etc. related to the sound source cannot be known.

The RSS feed insertion module 210 inserts the RSS feed into the ID3 tag of the MP3 file, and inserts the news related to the sound source in the title or description of the RSS feed. To this end, the RSS feed insertion module analyzes the ID3 tag of the MP3 file to obtain artist information or album information, searches the Internet, and as a result, inserts news related to the artist or album into the title or description of the RSS feed.

For example, if the ID3 tag analysis result of the MP3 file is a value of the artist item "Oasis", RSS feed insertion module 210 enters the value "Oasis" as a query to the search engine to obtain a search result, the search Part of the results is inserted into the title or description of the RSS feed. For example, by analyzing the search results obtained by entering "Oasis" as a query, the most frequent words or sentences are extracted, and the title "Oasis Korean Performance" and the description "English Modern Rock Band Oasis has Korean Performance." Can be inserted as

Meanwhile, the RSS feed insertion module 210 includes a site affiliate code at the end of a link of the RSS feed and inserts it. Site Affiliate Code is a code that indicates which Applicator is connected to when the url pointed to by the RSS feed link is inserted. Advertising costs are paid for the actor.

That is, as will be described later, the client 100 plays the MP3 file in which the RSS feed is inserted. In this case, as shown in FIG. 3, the client 100 displays information corresponding to the RSS feed on the screen. In the example of FIG. 3, the booking page is linked to the cold performance of the British modern rock band "Oasis" in the link of the RSS feed. In the case of a ticket reservation, the revenue is distributed to the applicator at a certain rate or amount.

The billing processing module 230 calculates an advertisement cost to be paid from the affiliate site when a connection occurs through the site affiliate code or when a sale occurs after access through the site affiliate code. In other words, the billing processing module 230 is an applicator to calculate the amount of advertising costs.

On the other hand, the client 100 is provided with a sound source playback module 110 and the RSS reader 120. In the example of FIG. 3, an MP3 file is played and an RSS feed inserted into an ID3 tag of the MP3 file is read to display corresponding information on the screen. In the example shown in FIG. 110) is playing an MP3 file called "Oasis-falling time.mp3". On the other hand, the RSS reader 120 reads the RSS feed inserted in the ID3 tag of the "oasis-falling time.mp3" file, "Oasis cold performances", the title of the RSS feed, and "Description of the modern rock band Oasis of England" It has a performance. "And the web page corresponding to the link (" Oasis cold ticket ticket page "shown in the lower part of Figure 3) is read and displayed on the screen.

The RSS reader 120 of the client 100 checks whether the RSS feed is inserted into the ID3 tag of the MP3 file being played by the sound source playing module 110, and displays the information of the RSS feed on the screen. do. Of course, if it is not inserted, no separate operation is performed.

The affiliate site 300 hosts a web page pointed to by a link of an RSS feed inserted into an ID3 tag of an MP3 file. The web page is a page for sale of a product or a service, and the like, when traffic for the page is generated or when a sale of the page is generated. When generated, the advertising costs are paid to the server 200 which is an applicator.

Hereinafter, an advertisement providing method using sound source meta information according to an embodiment of the present invention will be described with reference to FIG. 4. 4 is a flowchart showing an advertisement providing method using sound source meta information according to an embodiment of the present invention in time series.

First, the RSS insertion module 210 of the server 200 analyzes the ID3 tag of the MP3 file, retrieves the latest news using the analysis artist or album item value, and inserts the result into the title or description of the RSS feed. (S110).

In this case, insert the site affiliate code at the end of the RSS feed link.

Thereafter, the distribution module 220 distributes the MP3 file inserted with the RSS feed to the client 100 connected through the Internet (S120).

When the client plays the distributed MP3 file, as shown in FIG. 3, an advertisement to be received from the affiliate site upon occurrence of a connection to the link or generation of sales after access to the link by the site affiliate code included in the link of the RSS feed. Calculate the cost (S130).

Hereinafter, an advertisement providing method using sound source meta information according to this embodiment of the present invention will be described with reference to FIG. 5. 5 is a flowchart showing a time series of an advertisement providing method using sound source meta information according to this embodiment of the present invention.

First, the client 100 receives an MP3 file from the server 200 by downloading or streaming from the server (S210).

At this time, it is checked whether an RSS feed exists in the ID3 tag of the received MP3 file (S220), and if not present, simply plays the received MP3 file.

If the RSS feed exists, the MP3 file is played and acquired corresponding to the RSS feed from the Internet and displayed on the screen (S230).

Although the present invention has been described in detail with reference to several embodiments, the present invention is not limited to these embodiments and may be freely modified and practiced within the scope of the technical idea described in the claims.

1 is a network diagram illustrating an advertisement providing system using sound source meta information according to the present invention;

2 is a functional block diagram showing the configuration of an advertisement providing system using sound source meta information,

3 is a screen example of displaying an RSS feed when an MP3 file is played.

4 is a flowchart illustrating an advertisement providing method using sound source meta information according to an embodiment of the present invention in time series;

5 is a flowchart showing a time series of an advertisement providing method using sound source meta information according to this embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: client

110: sound source playback module 120: RSS reader

200: server

210: RSS feed insertion module 220: distribution module

230: billing processing module

300: Affiliate Sites

Claims (15)

An RSS feed insertion module for inserting an RSS feed into an ID3 tag of an MP3 file; And a distribution module for distributing the MP3 file to a client connected through the Internet. And A sound source playback module for playing an MP3 file; And an RSS reader that checks whether an RSS feed is inserted into an ID3 tag of the MP3 file when the MP3 file is played by the sound source playing module, and displays the information of the RSS feed on the screen when inserted. Advertising providing system using the sound source meta information, characterized in that made. An RSS feed insertion module for inserting an RSS feed into an ID3 tag of an MP3 file; And And a distribution module for distributing the MP3 file to a client connected through the Internet. The method of claim 2, The RSS feed insertion module is an advertisement providing system using a sound source meta information, characterized in that the insertion including the site affiliate code at the end of the link of the RSS feed. The method of claim 2, The RSS feed insertion module is an advertisement providing system using sound source meta information, characterized in that to insert information related to the MP3 file in the title or description of the RSS feed. The method of claim 4, wherein The RSS feed insertion module analyzes the ID3 tag of the MP3 file to obtain artist information or album information, and inserts news related to the artist or album into the title or description of the RSS feed. Provide system. The method of claim 5, The RSS feed insertion module analyzes an internet search result using artist or album information and inserts it into a title or description of an RSS feed. The method of claim 3, wherein And a billing processing module for calculating an advertisement cost for a corresponding affiliate site when a connection occurs through the site affiliate code or when a sale occurs after access through the site affiliate code. A sound source playback module for playing an MP3 file; And At the time of playing the MP3 file of the sound source playback module, the RSS feed is inserted into the ID3 tag of the MP3 file, and if inserted, the RSS reader for displaying the information of the RSS feed on the screen; Advertisement providing system using sound source meta information. The method of claim 8, And the RSS reader displays a web page corresponding to a link of an RSS feed on a screen. Step 110, inserting the RSS feed into the ID3 tag of the MP3 file; And And a step 120 of distributing the MP3 file in which the RSS feed is inserted to the client connected through the Internet. The method of claim 10, The method of claim 110, wherein the site affiliate code is inserted and inserted at the end of the link of the RSS feed. The method of claim 10, The method of claim 110, wherein the information related to the MP3 file is inserted into the title or description of the RSS feed. 13. The method of claim 12, Step 110 may include obtaining artist information or album information by analyzing ID3 tags of the MP3 file; Searching the internet using the artist or album information; And Analyzing the search results and inserting the search results into the title or description of the RSS feed; Advertising providing method using a sound source meta information comprising a. The method of claim 11, wherein When the connection occurs through the site affiliate code or when the sale occurs after the access through the site affiliate code (130) billing for the affiliate site; Advertisement providing method using the sound source meta information further comprising. Step 210, receiving the MP3 file from the server by downloading or streaming; Step 220 of checking whether an RSS feed exists in an ID3 tag of the MP3 file; And And if the RSS feed exists, step 230 of reproducing the MP3 file and acquiring the corresponding RSS feed from the Internet and displaying the same on the screen.

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