KR20100122729A - Commercial content reproducing apparatus, commercial content providing apparatus and method thereof - Google Patents
Commercial content reproducing apparatus, commercial content providing apparatus and method thereof Download PDFInfo
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- KR20100122729A KR20100122729A KR1020090041770A KR20090041770A KR20100122729A KR 20100122729 A KR20100122729 A KR 20100122729A KR 1020090041770 A KR1020090041770 A KR 1020090041770A KR 20090041770 A KR20090041770 A KR 20090041770A KR 20100122729 A KR20100122729 A KR 20100122729A
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- advertisement content
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- advertisement
- application program
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0262—Targeted advertisements during computer stand-by mode
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- Game Theory and Decision Science (AREA)
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- General Engineering & Computer Science (AREA)
- Computer Hardware Design (AREA)
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- Marketing (AREA)
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- General Business, Economics & Management (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
Description
The present invention relates to an apparatus for playing advertisement content, an apparatus for providing advertisement content, and a method thereof. More particularly, the present invention relates to an operation start time and an end time of monitoring a start and end of an application program. The present invention relates to a device for reproducing advertisement content for reproducing advertisement content, an apparatus for providing advertisement content, and a method thereof.
With the spread of the Internet, online games have emerged and the number of users using them is increasing rapidly. In particular, as the high-speed Internet is generalized, the screen configuration of the online game is becoming more colorful, and a plurality of users can access a single game and enjoy the game.
An online game is a game that can be played by connecting to an external system such as a telephone or a cable. A game program installed on a user's hard disk connects to a server program existing online to perform data communication. Provide the necessary information to proceed.
Here, the server program performs data communication with a plurality of online game programs, collects information from each game program, processes the collected information into an appropriate form, and serves to provide each game program again.
Offline games exist as a relative concept to online games, which can be understood as providing users with only programmed content without providing competition with other users online.
On the other hand, whether online or offline games are generally involved in the loading of the game program. That is, in order for the game program to operate smoothly, a process of temporarily storing necessary data in the game program in the memory of the user terminal must be accompanied.
By the way, although the loading process is inevitable in order to proceed with the game, as the screen configuration of the game program is becoming more colorful, the time required to increase.
Accordingly, there is a need for the emergence of an invention that provides content that can be beneficial information to the user while the game program is being loaded.
An object of the present invention is to monitor the start and end of the operation of the application program and to play the advertisement content at the start and end of the operation of the preset application.
The objects of the present invention are not limited to the above-mentioned objects, and other objects which are not mentioned will be clearly understood by those skilled in the art from the following description.
In order to achieve the above object, the apparatus for reproducing the advertising content according to an embodiment of the present invention is a program detecting unit for detecting the start or end of the operation of a predetermined application and the content playback to play the advertising content in accordance with the detection result Contains wealth.
An apparatus for providing advertisement content according to an embodiment of the present invention, the content extraction unit for extracting the advertisement content in response to the advertisement content request received from the advertisement content playback device for playing the advertisement content by detecting the start or end of the operation of the application program; And a communication unit which transmits the extracted advertisement content to the advertisement content reproduction device.
A method of playing advertisement content according to an embodiment of the present invention includes detecting an operation start or operation termination of a preset application program and playing advertisement content according to the detection result.
According to an aspect of the present invention, there is provided a method of providing advertisement content, the method comprising: extracting advertisement content according to an advertisement content request received from an advertisement content reproduction device for reproducing advertisement content by detecting an operation start or an operation termination of an application program; And transmitting the extracted advertisement content to the advertisement content reproduction device.
Specific details of other embodiments are included in the detailed description and the drawings.
According to the apparatus for reproducing the advertising content of the present invention, the apparatus for providing the advertising content, and the method as described above, there are one or more of the following effects.
First, by monitoring whether or not the operation of the application is started, the advertisement content is played back at the start of the operation of the preset application, thereby providing the user with useful information for an unnecessary time.
Second, while monitoring the start and end of the operation of the application program, the advertisement content is played at the start and end of the operation of the preset application program, thereby improving the advertisement effect.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a diagram showing an advertisement content providing system according to an exemplary embodiment of the present invention, wherein the advertisement content providing system includes a
The
In addition, the
The advertisement
The advertisement
Here, the application that is the target of whether to play the advertising content may include a game program. That is, when a user of the
Meanwhile, although the
The
2 is a diagram illustrating that advertisement resources are provided according to an embodiment of the present invention.
The plurality of
Thus, when the advertisement content is requested, the advertisement
Meanwhile, in providing the advertisement content, the advertisement
For example, the advertisement
In addition, one advertiser may provide a plurality of advertisement contents. In this case, the advertisement
In addition, the advertisement
For example, when an application corresponding to the advertisement contents provided by the advertisers 1 and 2 201 and 202 is executed in the advertisement contents playback apparatuses 2 and 3 302 and 303, the advertisement
Accordingly, the manager of the advertisement
3 is a block diagram illustrating an advertisement content reproduction apparatus according to an embodiment of the present invention, wherein the advertisement
The
As such, the
The
4 is a conceptual diagram illustrating the function of the
Here, the
In addition, when a process for an application program is executed, the name of the corresponding process, that is, the
That is, the
FIG. 6 is a diagram illustrating a program detection table according to an embodiment of the present invention. The program detection table 600 is a list of applications that are to be played with advertisement contents, and includes a
In addition, the
That is, when the
Referring back to FIG. 3, the detection result of the
The advertisement content request message may include at least one of an identifier of the advertisement
In addition, the
The
In addition, the advertisement content may be compressed or encrypted and received. Accordingly, the
The
In addition, the
The loading
In order to determine whether or not to load, the loading
The
The
In addition, the
The
5 is a block diagram illustrating an advertisement content providing apparatus according to an exemplary embodiment of the present invention, wherein the advertisement
The communication unit receives an advertisement content request message from the advertisement
In response to receiving the advertisement content request message, the content extractor serves to extract the advertisement content. In extracting the advertisement content, the content extractor may extract the advertisement content corresponding to the received advertisement content request message.
That is, as described above, the advertisement content request message may include at least one of an identifier of the advertisement
Here, the group to which the advertisement
The storage unit stores the advertisement content. In addition, the storage unit may store a correspondence relationship between the advertisement content and the advertisement
7 is a diagram illustrating minimizing a window of an application program according to an exemplary embodiment of the present invention.
When the user executes the application, the
Therefore, when it is determined that the application program is the target application for providing the advertisement content according to the result of the
In this case, the
Here, the minimization of the window may be understood as simply preventing the display on the
8 and 9 are diagrams showing that the advertising content according to an embodiment of the present invention is played.
When the reproduction command of the advertisement content is transmitted from the
Meanwhile, in displaying the
Information about the loading states 810 and 820 may be transmitted from the loading
Through the displayed loading states 810 and 820, the user can check the loading states 810 and 820 of the application program he / she wants to execute while receiving the
10 is a diagram illustrating restoring a screen of an application program according to an embodiment of the present invention.
When the reproduction of the advertisement content is completed, the
Meanwhile, as described above, the
Here, the screen restoration of the window may be understood as restoring the window in the form of a time point to be minimized. That is, if the window is minimized while being displayed on the
11 is a flowchart illustrating a process of playing advertisement content according to an embodiment of the present invention.
In order to play the advertisement content, the
Thus, when an application program that starts or stops operation occurs, the
The result of the check by the
The
When the advertisement content is received, the
While the advertisement content is playing, the
On the other hand, as described above, the
12 is a flowchart illustrating a process of providing advertisement content according to an embodiment of the present invention.
In order to provide the advertisement content, the communication unit of the advertisement
While the message is waiting, if the communication unit receives the advertisement content request message (S1210), the received message is delivered to the content extraction unit, and the content extraction unit extracts the advertisement content from the storage unit (S1220).
The advertisement content request message may specify the type of the advertisement
In addition, the address of the advertisement
Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. You will understand that. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.
1 is a diagram showing an advertisement content providing system according to an exemplary embodiment of the present invention.
2 is a diagram illustrating that advertisement resources are provided according to an embodiment of the present invention.
3 is a block diagram showing an advertisement content playback device according to an embodiment of the present invention.
FIG. 4 is a conceptual diagram illustrating a function of a program sensing unit constituting the advertisement content playing apparatus of FIG. 3.
5 is a block diagram showing an advertisement content providing apparatus according to an embodiment of the present invention.
6 is a diagram illustrating a program detection table according to an embodiment of the present invention.
7 is a diagram illustrating minimizing a window of an application program according to an exemplary embodiment of the present invention.
8 and 9 are diagrams showing that the advertising content according to an embodiment of the present invention is played.
10 is a diagram illustrating restoring a screen of an application program according to an embodiment of the present invention.
11 is a flowchart illustrating a process of playing advertisement content according to an embodiment of the present invention.
12 is a flowchart illustrating a process of providing advertisement content according to an embodiment of the present invention.
<Explanation of symbols on main parts of the drawings>
310: communication unit 320: window management unit
330: storage unit 340: loading state determination unit
350: control unit 360: display management unit
370: display unit 380: program detection unit
390: content playback unit
Claims (22)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020090041770A KR20100122729A (en) | 2009-05-13 | 2009-05-13 | Commercial content reproducing apparatus, commercial content providing apparatus and method thereof |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020090041770A KR20100122729A (en) | 2009-05-13 | 2009-05-13 | Commercial content reproducing apparatus, commercial content providing apparatus and method thereof |
Publications (1)
Publication Number | Publication Date |
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KR20100122729A true KR20100122729A (en) | 2010-11-23 |
Family
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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KR1020090041770A KR20100122729A (en) | 2009-05-13 | 2009-05-13 | Commercial content reproducing apparatus, commercial content providing apparatus and method thereof |
Country Status (1)
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KR (1) | KR20100122729A (en) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101365238B1 (en) * | 2013-01-22 | 2014-02-18 | 주식회사 애드라 | Method of providing commercial content using notification message at an executing time or an ending time of smart device application software |
KR101376377B1 (en) * | 2013-05-30 | 2014-03-26 | (주)이엠에스커뮤니케이션즈 | System and method for providing advertisement to progressbar |
-
2009
- 2009-05-13 KR KR1020090041770A patent/KR20100122729A/en not_active Application Discontinuation
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101365238B1 (en) * | 2013-01-22 | 2014-02-18 | 주식회사 애드라 | Method of providing commercial content using notification message at an executing time or an ending time of smart device application software |
KR101376377B1 (en) * | 2013-05-30 | 2014-03-26 | (주)이엠에스커뮤니케이션즈 | System and method for providing advertisement to progressbar |
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