KR20100122729A - Commercial content reproducing apparatus, commercial content providing apparatus and method thereof - Google Patents

Commercial content reproducing apparatus, commercial content providing apparatus and method thereof Download PDF

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Publication number
KR20100122729A
KR20100122729A KR1020090041770A KR20090041770A KR20100122729A KR 20100122729 A KR20100122729 A KR 20100122729A KR 1020090041770 A KR1020090041770 A KR 1020090041770A KR 20090041770 A KR20090041770 A KR 20090041770A KR 20100122729 A KR20100122729 A KR 20100122729A
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advertisement content
content
advertisement
application program
application
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KR1020090041770A
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Korean (ko)
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정대근
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정대근
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Priority to KR1020090041770A priority Critical patent/KR20100122729A/en
Publication of KR20100122729A publication Critical patent/KR20100122729A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0262Targeted advertisements during computer stand-by mode

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

PURPOSE: A commercial content reproducing apparatus, a commercial content providing apparatus and a method thereof are provided to supply to a user the useful information during the unnecessary consumed time by reproducing advertisement contents at a preset operating start time of an application program while monitoring the operation of the application program. CONSTITUTION: A program sensor(380) senses the operating start or operation end of a preset application program, and a content reproducer(390) reproduces advertisement contents according to the sensing result. While the file necessary to the execution of the application program is loaded, the contents reproducer reproduces the advertisement contents. The contents reproducer displays the loading state of the application program.

Description

Apparatus for reproducing advertisement content, apparatus for providing advertisement content, and method thereof {Commercial content reproducing apparatus, commercial content providing apparatus and method}

The present invention relates to an apparatus for playing advertisement content, an apparatus for providing advertisement content, and a method thereof. More particularly, the present invention relates to an operation start time and an end time of monitoring a start and end of an application program. The present invention relates to a device for reproducing advertisement content for reproducing advertisement content, an apparatus for providing advertisement content, and a method thereof.

With the spread of the Internet, online games have emerged and the number of users using them is increasing rapidly. In particular, as the high-speed Internet is generalized, the screen configuration of the online game is becoming more colorful, and a plurality of users can access a single game and enjoy the game.

An online game is a game that can be played by connecting to an external system such as a telephone or a cable. A game program installed on a user's hard disk connects to a server program existing online to perform data communication. Provide the necessary information to proceed.

Here, the server program performs data communication with a plurality of online game programs, collects information from each game program, processes the collected information into an appropriate form, and serves to provide each game program again.

Offline games exist as a relative concept to online games, which can be understood as providing users with only programmed content without providing competition with other users online.

On the other hand, whether online or offline games are generally involved in the loading of the game program. That is, in order for the game program to operate smoothly, a process of temporarily storing necessary data in the game program in the memory of the user terminal must be accompanied.

By the way, although the loading process is inevitable in order to proceed with the game, as the screen configuration of the game program is becoming more colorful, the time required to increase.

Accordingly, there is a need for the emergence of an invention that provides content that can be beneficial information to the user while the game program is being loaded.

An object of the present invention is to monitor the start and end of the operation of the application program and to play the advertisement content at the start and end of the operation of the preset application.

The objects of the present invention are not limited to the above-mentioned objects, and other objects which are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, the apparatus for reproducing the advertising content according to an embodiment of the present invention is a program detecting unit for detecting the start or end of the operation of a predetermined application and the content playback to play the advertising content in accordance with the detection result Contains wealth.

An apparatus for providing advertisement content according to an embodiment of the present invention, the content extraction unit for extracting the advertisement content in response to the advertisement content request received from the advertisement content playback device for playing the advertisement content by detecting the start or end of the operation of the application program; And a communication unit which transmits the extracted advertisement content to the advertisement content reproduction device.

A method of playing advertisement content according to an embodiment of the present invention includes detecting an operation start or operation termination of a preset application program and playing advertisement content according to the detection result.

According to an aspect of the present invention, there is provided a method of providing advertisement content, the method comprising: extracting advertisement content according to an advertisement content request received from an advertisement content reproduction device for reproducing advertisement content by detecting an operation start or an operation termination of an application program; And transmitting the extracted advertisement content to the advertisement content reproduction device.

Specific details of other embodiments are included in the detailed description and the drawings.

According to the apparatus for reproducing the advertising content of the present invention, the apparatus for providing the advertising content, and the method as described above, there are one or more of the following effects.

First, by monitoring whether or not the operation of the application is started, the advertisement content is played back at the start of the operation of the preset application, thereby providing the user with useful information for an unnecessary time.

Second, while monitoring the start and end of the operation of the application program, the advertisement content is played at the start and end of the operation of the preset application program, thereby improving the advertisement effect.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing an advertisement content providing system according to an exemplary embodiment of the present invention, wherein the advertisement content providing system includes a game providing server 100, an advertisement contents providing apparatus 500, and an advertisement contents reproducing apparatus 300. It is composed.

The game providing server 100 transmits or receives data necessary for the progress of the game program being executed in the advertisement content reproducing apparatus 300. That is, the server program of the game providing server 100 transmits and receives data while maintaining a session with the game program of the advertisement content reproducing apparatus 300, where the game providing server 100 exists on the network 200. It is to maintain the session with a plurality of game programs to transmit and receive data, thereby synchronizing the progress of each game program

In addition, the game providing server 100 may update the game program by transmitting the update information to the advertising content playback device 300.

The advertisement content providing apparatus 500 serves to provide advertisement contents to the advertisement content reproduction apparatus 300. To this end, the advertisement content providing apparatus 500 preferably stores at least one advertisement content.

The advertisement content reproducing apparatus 300 plays a role of reproducing the advertisement content received from the advertisement content providing apparatus 500. In playing the advertisement content, the advertisement content reproduction device 300 may play the advertisement content at the start or end of the operation of the preset application program. For example, while the applications A, B, and C are installed in the advertisement content reproducing apparatus 300, and the applications A and B are set to play the advertisement content, the user selects the application A or B. When executed or terminated, the advertisement content reproducing apparatus 300 receives the advertisement contents from the advertisement contents providing apparatus 500 and reproduces the received advertisement contents.

Here, the application that is the target of whether to play the advertising content may include a game program. That is, when a user of the advertisement content player 300 executes a game program to access the game providing server 100, the advertisement content player 300 receives the advertisement content from the advertisement content providing device 500 to play the game content. It can be.

Meanwhile, although the game providing server 100 is illustrated in FIG. 1, this is merely an example, and the game providing server 100 may be replaced with a server providing various application programs. In addition, the advertisement content reproducing apparatus 300 may receive and reproduce the advertisement content depending on whether the application program provided in the network 200 is operated as well as whether the application program embedded in the advertisement program is operated. That is, in FIG. 1, the advertisement content providing system may be configured with the game providing server 100 removed.

The network 200 shown in FIG. 1 includes the Internet or an intranet, and the communication methods between the devices of the advertisement content providing system are Ethernet, USB, IEEE 1394, serial communication, and parallel communication. A wired communication method may be used, and wireless communication methods such as infrared communication, Bluetooth, home RF, wireless LAN, and mobile communication may be used, and among them, an Ethernet wired communication method is preferable.

2 is a diagram illustrating that advertisement resources are provided according to an embodiment of the present invention.

The plurality of different advertisers 201, 202, 203, and 204 provide their advertisement content to the advertisement content providing apparatus 500. Accordingly, the advertisement content providing apparatus 500 stores at least one advertisement content.

Thus, when the advertisement content is requested, the advertisement content providing apparatus 500 transmits the stored advertisement content, wherein the advertisement content providing apparatus 500 advertises the advertisement contents to the plurality of advertisement content reproduction apparatuses 301, 302, 303, and 304. Content can be sent.

Meanwhile, in providing the advertisement content, the advertisement content providing apparatus 500 may transmit the advertisement content corresponding to each of the advertisement content reproducing apparatuses 301, 302, 303, and 304 by distinguishing and storing the provided advertisement content. .

For example, the advertisement content providing apparatus 500 provides the advertisement contents provided from the advertisers 1 and 2 201 and 202 to the advertisement contents playback apparatuses 1, 3, and 4 (301, 303, 304) and at the same time, the advertiser 3 And the advertisement contents provided from 4 (203, 204) to the advertisement contents playback apparatuses 2 and 3 (302, 303).

In addition, one advertiser may provide a plurality of advertisement contents. In this case, the advertisement contents providing apparatus 500 may provide each advertisement contents to the corresponding advertisement contents reproduction apparatuses 301, 302, 303, and 304. .

In addition, the advertisement contents providing apparatus 500 may provide advertisement contents corresponding to the type of application program executed by the advertisement contents reproduction apparatuses 301, 302, 303, and 304.

For example, when an application corresponding to the advertisement contents provided by the advertisers 1 and 2 201 and 202 is executed in the advertisement contents playback apparatuses 2 and 3 302 and 303, the advertisement contents providing apparatus 500 may be The advertisement content reproduction apparatuses 2 and 3 302 and 303 provide corresponding advertisement contents.

Accordingly, the manager of the advertisement content providing apparatus 500 may determine an amount of money depending on the number and type of the advertisement content reproduction apparatuses 301, 302, 303, and 304 corresponding to the advertisement content, and the number and type of applications. It is possible to impose on (201, 202, 203, 204).

3 is a block diagram illustrating an advertisement content reproduction apparatus according to an embodiment of the present invention, wherein the advertisement content reproduction apparatus 300 includes a communication unit 310, a window manager 320, a storage unit 330, and a loading state determination unit ( 340, the controller 350, the display manager 360, the display 370, the program detector 380, and the content reproducer 390.

The communication unit 310 communicates with the game providing server 100 to transmit and receive necessary game data, or transmits an advertisement content request message by communicating with the advertisement content providing apparatus 500 and receives the advertisement content in response thereto. Do this.

As such, the communicator 310 may communicate with the game providing server 100 and the advertisement content providing apparatus 500. Accordingly, the communicator 310 may use a plurality of different communication means for communicating with each device. It may be configured as, each communication means may use a different communication scheme.

The program detector 380 detects the start or end of the operation of the preset application. In order to detect whether an application is operating, the program detector 380 may use at least one of a caption name, a class name, and a process name of the application program.

4 is a conceptual diagram illustrating the function of the program detection unit 380 constituting the advertisement content playback apparatus of FIG. 3, wherein the caption name 410, the class name 420, and the process name 430 of the application program appear or disappear. The program detector 380 detects whether the corresponding application program is operated by referring to whether it is present.

Here, the caption name 410 and the class name 420 are names assigned to windows for an application program. When an execution command of the application program is input, a window of the application program is generated, and the program detection unit 380 generates It extracts the caption name or class name of the window to check whether the application is a preset program.

In addition, when a process for an application program is executed, the name of the corresponding process, that is, the process name 430 is registered in the running process list, and the program detecting unit 380 may check whether the application program appears by using it. .

That is, the program detecting unit 380 refers to the caption name 410 or the class name 420 of the window to be created or destroyed, or refers to the process name 430 appearing or deleted in the process list, and whether the application appears. As it can be confirmed, for this purpose, it is preferable that the advertisement content reproducing apparatus 300 stores a list of application programs to be reproduced.

FIG. 6 is a diagram illustrating a program detection table according to an embodiment of the present invention. The program detection table 600 is a list of applications that are to be played with advertisement contents, and includes a caption name field 610 and a class name field for each application. 620 and a process name field 630. Each field 610, 620, and 630 constituting the program detection table 600 may be updated by an administrator.

In addition, the content playback unit 390 according to an embodiment of the present invention may play the advertisement content stored in the storage unit 330. In this case, the specific advertisement content can correspond to a specific application program, the program detection table 600 The identifier or the storage information of the advertisement content for each application of the) may be stored correspondingly.

That is, when the program detecting unit 380 detects the start or end of the operation of a specific application, the identifier or storage information of the advertisement content corresponding to the application may be delivered to the content reproducing unit 390. The content player 390 may extract and play the advertisement content from the storage unit 330 with reference to the received information.

Referring back to FIG. 3, the detection result of the program detecting unit 380 is transmitted to the control unit 350. As a result, the control unit 350 generates an advertisement content request message and supplies the advertisement content through the communication unit 310. Send to 500.

The advertisement content request message may include at least one of an identifier of the advertisement content reproduction apparatus 300, an identifier of a group to which the advertisement content reproduction apparatus 300 belongs, and a type of an application that is a target of operation. ) Transmits the advertisement content with reference to the information specified in the advertisement content request message.

In addition, the controller 350 may include a communicator 310, a window manager 320, a storage 330, a loading state determiner 340, a program detector 380, a content player 390, and a display manager 360. ) And the display unit 370.

The content playback unit 390 plays a role of playing the advertisement content received from the advertisement content providing server. The advertisement content may be a still image or a video, may include audio data, or may consist of only voice.

In addition, the advertisement content may be compressed or encrypted and received. Accordingly, the content reproducing unit 390 may decompress or decrypt the content to reproduce the advertisement content.

The display manager 360 sets a screen configuration of the advertisement content played by the content reproducing unit 390. For example, the display manager 360 sets the size and position of the advertisement content on the screen. The size and position of the advertisement content may be based on a preset value, and may be determined differently for each advertisement content.

In addition, the display manager 360 causes an image of the loading state of the application program to be displayed on the screen, which will be described later with reference to FIGS. 8 and 9.

The loading state determination unit 340 determines a progress state of loading, which is a process of storing a necessary file of an application program that starts an operation according to an execution command. For example, the loading state determination unit 340 may determine whether it is currently being loaded or finished loading, and may determine what percentage of the loading process has progressed.

In order to determine whether or not to load, the loading state determination unit 340 may refer to the memory and may use an interface provided by an application program. Here, the interface provided by the application may be understood as outputting data on the degree of loading according to an external request.

The display unit 370 displays an image of an application and advertisement content. The display unit 370 may include a cathode ray tube (CRT), a liquid crystal display (LCD), a light emitting diode (LED), and an organic light emitting diode (LCD) capable of displaying an input image signal. As a module having an image display means such as an OLED, an organic light-emitting diode (OLED) or a plasma display panel (PDP), the received image information may be displayed.

The storage unit 330 temporarily stores the advertisement content received from the advertisement content providing apparatus 500. That is, the storage unit 330 allows buffering of the advertisement content received in the stream, and thus, the reproduction of the advertisement content may be smoothly performed.

In addition, the storage unit 330 may continuously store the received advertisement content. Accordingly, the content reproduction unit 390 not only plays the stream-type advertisement content received through the communication unit 310, The advertisement content received in advance and being stored in the storage unit 330 may be played.

The storage unit 330 may include a hard disk, a flash memory, a compact flash card (CF), a secure digital card (SD), a smart card (SM), a multimedia card (MMC), or a memory stick. As a module capable of inputting / outputting, the module may be provided inside the advertisement content player 300 or may be provided in a separate device.

5 is a block diagram illustrating an advertisement content providing apparatus according to an exemplary embodiment of the present invention, wherein the advertisement content providing apparatus 500 includes a communication unit, a content extraction unit, and a storage unit.

The communication unit receives an advertisement content request message from the advertisement content reproducing apparatus 300 and transmits the advertisement content in response thereto.

In response to receiving the advertisement content request message, the content extractor serves to extract the advertisement content. In extracting the advertisement content, the content extractor may extract the advertisement content corresponding to the received advertisement content request message.

That is, as described above, the advertisement content request message may include at least one of an identifier of the advertisement content reproduction apparatus 300, an identifier of a group to which the advertisement content reproduction apparatus 300 belongs, and a type of application that is the target of the operation. The content extraction unit extracts the advertisement content corresponding to the advertisement content reproducing apparatus 300 or extracts the advertisement content corresponding to the application program by referring to the information specified in the advertisement content request message.

Here, the group to which the advertisement content reproducing apparatus 300 belongs is a means for causing the at least one advertisement content reproducing apparatus 300 to correspond to a specific advertisement content, and the advertisement content reproducing apparatus 300 belonging to a specific group corresponds to the corresponding group. It can be understood that advertising content is provided.

The storage unit stores the advertisement content. In addition, the storage unit may store a correspondence relationship between the advertisement content and the advertisement content reproducing apparatus 300 and a correspondence relationship between the advertisement content and the application program.

7 is a diagram illustrating minimizing a window of an application program according to an exemplary embodiment of the present invention.

When the user executes the application, the program detector 380 determines whether the corresponding application is the advertisement content providing target by referring to the caption name, the class name, or the process name of the executed application, and then controls the result. To pass).

Therefore, when it is determined that the application program is the target application for providing the advertisement content according to the result of the program detector 380, the controller 350 transmits a control command to the window manager 320, whereby the window manager 320 is based on the background. Minimize the window 700 of the application on the screen 1000.

In this case, the window manager 320 may minimize all the windows displayed on the desktop 1000 as well as the window 700 of the application program to which the advertisement content is provided.

Here, the minimization of the window may be understood as simply preventing the display on the desktop 1000 without affecting the progress of the operation of the corresponding application program. Therefore, if the window 700 of the application program is not visually displayed, the window manager 320 may not perform minimization on the window 700.

8 and 9 are diagrams showing that the advertising content according to an embodiment of the present invention is played.

When the reproduction command of the advertisement content is transmitted from the controller 350, the display manager 360 generates a window for the advertisement content (hereinafter, referred to as an advertisement content window) 800 and displays it on the desktop screen 1000. The content player 390 plays the advertisement content 900 through the advertisement content window 800.

Meanwhile, in displaying the advertisement content window 800, the display manager 360 may display loading states 810 and 820 of an application program to which the advertisement content is to be provided.

Information about the loading states 810 and 820 may be transmitted from the loading state determination unit 340. The display management unit 360 may refer to the received information and, as shown in FIG. It may be displayed whether or not the loading is currently in progress (810), as shown in Figure 9 may display the loading progress degree 820 of the application.

Through the displayed loading states 810 and 820, the user can check the loading states 810 and 820 of the application program he / she wants to execute while receiving the advertisement content 900.

10 is a diagram illustrating restoring a screen of an application program according to an embodiment of the present invention.

When the reproduction of the advertisement content is completed, the window manager 320 restores the window 700 of the application program that has been minimized.

Meanwhile, as described above, the window manager 320 may minimize all windows displayed on the desktop 1000 as well as the window 700 of the application program to which the advertisement content is provided. Accordingly, the window manager 320 may be minimized. Can restore all the windows it minimizes

Here, the screen restoration of the window may be understood as restoring the window in the form of a time point to be minimized. That is, if the window is minimized while being displayed on the desktop 1000 with a specific size and position, the window is maintained in the state of being minimized when the window is minimized according to the screen restoration by the window manager 320. It is displayed on the desktop 1000 again.

11 is a flowchart illustrating a process of playing advertisement content according to an embodiment of the present invention.

In order to play the advertisement content, the program detector 380 of the advertisement content reproduction device 300 first detects the start or end of the operation of the application program (S1110). That is, the program detection unit 380 detects whether an application that starts or stops operation occurs.

Thus, when an application program that starts or stops operation occurs, the program detector 380 checks whether the corresponding application program is an application for providing advertisement content (S1120). This may be performed by extracting a caption name, class name, and process name of the corresponding application program and assigning the caption name, class name, and process name to the program detection table 600.

The result of the check by the program detecting unit 380 is transmitted to the control unit 350. When the corresponding application program is the application program to which the advertisement content is provided, the control unit 350 generates an advertisement content request message (S1130).

The communication unit 310 transmits the generated advertisement content request message to the advertisement content providing apparatus 500 (S1140), and receives the advertisement content from the advertisement content providing apparatus 500 in response thereto (S1150). Here, the received advertisement content may correspond to the type of the advertisement content reproduction apparatus 300, the type of the group to which the advertisement content reproduction apparatus 300 belongs, or the type of the corresponding application program.

When the advertisement content is received, the window manager 320 minimizes the window of the corresponding application program or minimizes all the displayed windows, and the display manager 360 generates a window for playing the advertisement content and displays it on the screen. The playback unit 390 plays the received advertisement content (S1160).

While the advertisement content is playing, the display manager 360 may display a loading state of the corresponding application. When the reproduction of the advertisement content is completed, the window manager 320 restores the minimized application program.

On the other hand, as described above, the content playback unit 390 according to an embodiment of the present invention, the advertisement content received from the advertisement content providing apparatus 500, that is, the advertisement stored in the storage unit 330 as well as the advertisement content in the form of a stream. The content may be played. Accordingly, the advertisement content request message generation step (S1130), the advertisement content request message transmission step (S1140), and the advertisement content reception step (S1150) may be omitted in FIG. 11.

12 is a flowchart illustrating a process of providing advertisement content according to an embodiment of the present invention.

In order to provide the advertisement content, the communication unit of the advertisement content providing apparatus 500 waits for an advertisement content request message. In order to wait for the message, the communication unit may continuously establish a session with the advertisement content reproducing apparatus 300.

While the message is waiting, if the communication unit receives the advertisement content request message (S1210), the received message is delivered to the content extraction unit, and the content extraction unit extracts the advertisement content from the storage unit (S1220).

The advertisement content request message may specify the type of the advertisement content playback device 300, the type of the group to which the advertisement content playback device 300 belongs, or the type of application program. The content extracting unit may include information specified in the advertisement content request message. Reference advertisement content may also be extracted with reference.

In addition, the address of the advertisement content playback device 300 is specified in the advertisement content request message, and the communication unit transmits the advertisement content extracted as the destination (S1230).

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. You will understand that. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

1 is a diagram showing an advertisement content providing system according to an exemplary embodiment of the present invention.

2 is a diagram illustrating that advertisement resources are provided according to an embodiment of the present invention.

3 is a block diagram showing an advertisement content playback device according to an embodiment of the present invention.

FIG. 4 is a conceptual diagram illustrating a function of a program sensing unit constituting the advertisement content playing apparatus of FIG. 3.

5 is a block diagram showing an advertisement content providing apparatus according to an embodiment of the present invention.

6 is a diagram illustrating a program detection table according to an embodiment of the present invention.

7 is a diagram illustrating minimizing a window of an application program according to an exemplary embodiment of the present invention.

8 and 9 are diagrams showing that the advertising content according to an embodiment of the present invention is played.

10 is a diagram illustrating restoring a screen of an application program according to an embodiment of the present invention.

11 is a flowchart illustrating a process of playing advertisement content according to an embodiment of the present invention.

12 is a flowchart illustrating a process of providing advertisement content according to an embodiment of the present invention.

<Explanation of symbols on main parts of the drawings>

310: communication unit 320: window management unit

330: storage unit 340: loading state determination unit

350: control unit 360: display management unit

370: display unit 380: program detection unit

390: content playback unit

Claims (22)

A program detecting unit detecting an operation start or operation termination of a preset application program; And And a content reproducing unit reproducing the advertisement content according to the detection result. The method of claim 1, And the program detecting unit compares a caption name or class name of a window that is generated or terminated with a caption name or class name of a window for the application, and reproduces the advertisement content for detecting the start or end of the operation of the application. The method of claim 1, The program detecting unit plays an advertisement content for detecting the start or end of the operation of the application by referring to whether or not the process for the application is executed. The method of claim 1, And the content reproducing unit reproduces the advertisement content for reproducing the advertisement content while a file necessary for executing the application program is loaded. The method of claim 4, wherein And the content reproducing unit reproduces the advertising content displaying the loading state of the application program. The method of claim 1, And a window manager configured to minimize a window of the application program before the advertisement content is played. The method of claim 1, And the window manager plays back advertisement content to restore a window of the application program when the advertisement content is terminated. The method of claim 1, Apparatus for reproducing the advertisement content further comprising a communication unit for receiving the advertisement content. A content extraction unit configured to extract advertisement content according to an advertisement content request received from an advertisement content reproduction device that detects an operation start or operation termination of an application program and reproduces the advertisement content; And Apparatus for providing the advertising content including a communication unit for transmitting the extracted advertising content to the advertising content playback device. The method of claim 9, And the content extracting unit provides advertisement contents for extracting advertisement contents corresponding to the advertisement contents reproduction apparatus. The method of claim 9, The content extracting unit provides an advertisement content for extracting the advertisement content corresponding to the application program. Detecting an operation start or operation termination of a preset application program; And Playing the advertising content according to the detection result. The method of claim 12, The detecting of the start or end of the operation of the preset application may be performed by comparing the caption name or class name of the window being created or terminated with the caption name or class name of the window for the application. Detecting the end of the operation. The method of claim 12, The detecting of the start or end of the operation of the preset application includes detecting whether the operation of the application is started or terminated by referring to whether a process for the application is executed. . The method of claim 12, The playing of the advertising content includes playing the advertising content while a file necessary for executing the application program is loaded. The method of claim 15, Displaying the loading status of the application. The method of claim 12, Minimizing a window of the application before the advertisement content is played. The method of claim 12, And restoring a window of the application program when the advertisement content is terminated. The method of claim 12, Receiving the advertising content. Extracting advertisement content according to an advertisement content request received from an advertisement content reproduction device for reproducing advertisement content by detecting an operation start or an operation termination of an application program; And And transmitting the extracted advertisement content to the advertisement content playback device. The method of claim 20, The extracting of the advertisement content may include extracting advertisement content corresponding to the advertisement content reproduction device. The method of claim 20, And extracting the advertisement content comprises extracting the advertisement content corresponding to the application program.
KR1020090041770A 2009-05-13 2009-05-13 Commercial content reproducing apparatus, commercial content providing apparatus and method thereof KR20100122729A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101365238B1 (en) * 2013-01-22 2014-02-18 주식회사 애드라 Method of providing commercial content using notification message at an executing time or an ending time of smart device application software
KR101376377B1 (en) * 2013-05-30 2014-03-26 (주)이엠에스커뮤니케이션즈 System and method for providing advertisement to progressbar

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101365238B1 (en) * 2013-01-22 2014-02-18 주식회사 애드라 Method of providing commercial content using notification message at an executing time or an ending time of smart device application software
KR101376377B1 (en) * 2013-05-30 2014-03-26 (주)이엠에스커뮤니케이션즈 System and method for providing advertisement to progressbar

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