KR20100121957A - Active advertisement pannel - Google Patents

Active advertisement pannel Download PDF

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Publication number
KR20100121957A
KR20100121957A KR1020090040912A KR20090040912A KR20100121957A KR 20100121957 A KR20100121957 A KR 20100121957A KR 1020090040912 A KR1020090040912 A KR 1020090040912A KR 20090040912 A KR20090040912 A KR 20090040912A KR 20100121957 A KR20100121957 A KR 20100121957A
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KR
South Korea
Prior art keywords
advertisement
identification information
panel
information
active
Prior art date
Application number
KR1020090040912A
Other languages
Korean (ko)
Inventor
조정일
Original Assignee
케이비 테크놀러지 (주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 케이비 테크놀러지 (주) filed Critical 케이비 테크놀러지 (주)
Priority to KR1020090040912A priority Critical patent/KR20100121957A/en
Publication of KR20100121957A publication Critical patent/KR20100121957A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06018Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking one-dimensional coding
    • G06K19/06028Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking one-dimensional coding using bar codes
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Computer Hardware Design (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Telephone Function (AREA)

Abstract

PURPOSE: An active advertisement panel is provided to enable a service server to transmit a message including content access information to a corresponding mobile communication terminal, thereby conveniently accessing a desired content providing site. CONSTITUTION: A power supply unit(105) supplies operating power of a system. A proximity operation unit(110) detects an operation command applied to a fixed area on a front flier. A controller(120) controls operation information according to the operation command. A wireless transmission unit(115) wirelessly transmits the operation information which is necessary for providing content related to advertisement content.

Description

Active Advertising Panel Device {ACTIVE ADVERTISEMENT PANNEL}

The present invention relates to a wireless Internet access guidance system using an advertising medium, and more particularly, to an active advertising panel device for inducing wireless Internet access.

Advertising is widely used as a way to induce the purchase of goods and the use of services. Advertisements are performed online and offline in different ways depending on the type of advertising delivery medium.

As one of the classic advertisement delivery media, there is an advertisement method using advertisements. In the case of advertising methods using handbills, since a large amount of information cannot be placed on a product (or service) that is intended to be sold (or provided) due to the limitation of space, it is necessary information, for example, the seller and seller information of the product. Only the product's characteristic information is displayed.

However, buyers of goods can't comprehensively understand the characteristics of the products based only on the contents of the advertisements. Wants to monitor information In this case, the product buyer can wirelessly access the advertisement-related content providing page through his / her mobile terminal. The complicated procedure until the desired content is provided, for example, attempting to access the wireless Internet through the mobile terminal, searching or entering an address It must go through a multi-step process such as

Accordingly, an object of the present invention is to provide an active advertisement panel device for inducing a convenient access to a content providing site related to advertisement contents displayed on an advertisement sheet.

Furthermore, even if the mounting or attached flyer is changed, the present invention provides an active advertisement panel device for inducing a user to conveniently access a content providing site related to the corresponding advertisement content.

Still another object of the present invention is to provide an active advertising panel device capable of driving a system using a self-generated power supply in consideration of the characteristics of an advertising panel device that can be installed and operated outdoors.

Active advertising panel device according to an embodiment of the present invention for achieving the above object,

A power supply for supplying system operation power;

A proximity operation unit for detecting an operation command applied to an arbitrary area on the advertisement sheet disposed on the front surface;

A control unit for controlling transmission of operation information according to an operation command;

And a wireless transmitting unit for wirelessly transmitting the operation information necessary for providing contents related to the advertisement contents.

As a second feature, further comprising any one of a barcode reader, an RF reader, a wireless communication unit to obtain or download the handbill identification information,

The control unit has a third feature of controlling transmission of the advertisement sheet identification information and the operation information together.

Furthermore, the proximity operation unit of the advertising panel device according to an embodiment of the present invention,

A non-conductive front panel detachable to an outer surface of the case of the advertising panel device;

And a printed circuit board mounted inside the case to detect an operation command applied to an arbitrary area of the advertisement sheet insertable or attachable between the front panel rear surface and the outer surface of the case, wherein the printed circuit board includes a plurality of sensors. In another aspect, a capacitive touch switch module including an electrode and a capacitive sensing unit corresponding thereto are mounted.

In addition, the power supply unit of the advertising panel device according to an embodiment of the present invention includes a solar module for converting solar energy into electrical energy;

Another feature is a rechargeable battery that can be charged by the converted electrical energy.

According to the embodiment of the present invention as described above, the advertisement panel apparatus of the present invention detects the operation command applied to any area on the advertisement sheet and identifies the switch identification information corresponding to the detected operation instruction alone or the advertisement sheet identification. The information is transmitted to the USIM card of the third generation mobile communication terminal through the wireless transmitter. Accordingly, the mobile communication terminal transmits the received switch identification information alone or together with the advertisement identification information to the service server, and the service server responds to the message (MMS, SMS) containing the content access information corresponding to the switch identification information or the advertisement identification information. By transmitting to the mobile communication terminal, the panel operator can be more conveniently connected to the content providing site desired by the panel operator.

In addition, the advertising panel device of the present invention has a structure that can be inserted or attached between the back surface and the case surface of the front panel that is removable on the device case surface, it is possible to exchange the flyers at any time, as well as the content associated with the exchanged There is an advantage that can lead to convenient access to the provided site.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. For reference, in the following description, an embodiment of the present invention has been described using a 3G mobile communication terminal having a built-in USIM card. However, the present invention may be performed using a terminal having a SIM card or a mobile communication terminal capable of short-range wireless communication. You can also achieve your purpose.

First, Figure 1 illustrates a peripheral system configuration of the active advertising panel device according to an embodiment of the present invention. As shown in FIG. 1, the active advertisement panel apparatus 100 according to an exemplary embodiment of the present invention is an advertisement panel apparatus that can be installed indoors and outdoors, and provides contents that provide contents or services related to advertisement contents displayed on advertisement sheets. It is a device that leads to easy access to the site. The active advertisement panel apparatus 100 exchanges operation information or (and / or advertisement) identification information with a universal subscriber identity module (USIM) card embedded in the 3G mobile communication terminal 200. For reference, the "operation information" is information generated according to an operator's panel operation command applied to an arbitrary area of the advertisement sheet. More specifically, the "operation information" is a switch distributed on the inner surface of the panel device case on the rear panel of the advertisement sheet. Information generated according to the operation of may be referred to as switch identification information (ID). Such manipulation information may further include advertising sheet identification information. The switch will be described later, but may be implemented as a capacitive touch switch module. Detailed configuration of the above-described active advertising panel device 100 will be described in more detail in FIG.

Meanwhile, the 3G mobile communication terminal 200 has a built-in USIM card, and receives switch identification information and handbill identification information, which are operation information, from the active advertisement panel apparatus 100 through the USIM card. The 3G mobile communication terminal 200 receives a status command with a base station of a mobile communication network through a control channel and transmits operation information to a response message, for example, a pro active command. Then, the mobile communication network system transmits the received operation information together with the terminal identification information to the designated service server 300.

The service server 300 reads the received operation information and designates the content access information related to the read operation information as a back URL and transmits it to the terminal 200 by including it in an SMS or MMS. . By this process, the message containing the back URL information is transmitted to the 3G mobile communication terminal 200, and the terminal owner who is the panel operator wishes to access the content so that the mobile communication terminal 200 and the content providing server 400 are wirelessly connected. The content providing server 400 provides information requested by the panel operator.

Hereinafter, the configuration of the active advertisement panel apparatus 100 for transmitting operation information to the USIM card of the 3G mobile communication terminal 200 will be described with reference to FIGS. 2 and 3.

FIG. 2 is a block diagram of the active advertisement panel apparatus 100 according to an embodiment of the present invention, and FIG. 3 is a view for explaining the configuration and arrangement of the proximity control unit 110 of FIG. 2. .

Referring to FIG. 2, the active advertisement panel apparatus 100 according to an embodiment of the present invention includes a power supply unit 105 for supplying system operation power. The power supply unit 105 includes a photovoltaic module for converting solar energy into electrical energy and a rechargeable battery that can be charged by the converted electrical energy. To supply.

Furthermore, the active advertisement panel apparatus 100 further includes a proximity manipulation unit 110 for detecting a manipulation command applied to an arbitrary area on the advertisement sheet disposed in front of the advertisement panel apparatus 100. As shown in FIG. 3, the proximity control unit 110 is a non-conductive front panel 160 detachable from the case outer surface 140 of the advertisement panel apparatus 100, a rear surface of the front panel 160, and a case outer surface. And a printed circuit board 145 mounted inside the case for detecting an operation command applied to an arbitrary area on the flyer 150 that can be inserted or attached between the 140 and the printed circuit board 145. A capacitive touch switch module including a plurality of sensor electrodes S1, S2,... Sn and a capacitance sensing unit 148 corresponding thereto is mounted. For reference, the role of the non-conductive front panel 160 may be replaced by a common glass window or a non-conductive wall that can be seen in everyday life. This implies that the advertisement panel device 100 according to the embodiment of the present invention may be attached to a general glass window or the like.

Meanwhile, the advertisement panel device 100 according to the embodiment of the present invention further includes a control unit 120 for controlling transmission of operation information according to the operation command detected by the proximity operation unit 110. As a modified embodiment, the control unit 120 also stores the handbill identification information obtained through the barcode reader 125 in the internal memory.

In addition, the advertisement panel apparatus 100 includes a wireless transmitter 115 for wirelessly transmitting the operation information provided by the controller 120 to the USIM card of the 3G mobile communication terminal 200. The wireless transmitter 115 may be implemented as a wireless transmitter capable of short-range RF communication with a mobile communication terminal capable of short-range wireless communication, or may be implemented as a wireless transmitter capable of wireless communication with a SIM card.

In addition to the above-described configuration, as another embodiment of the present invention, the advertisement panel device includes a barcode reader 125 and an RF reader 130, which are required to obtain advertisement identification information from a barcode or RF tag on the advertisement sheet or to download it through a mobile communication network. In addition, the wireless communication unit 135 may further include any one. In some cases, the manager may directly input the advertisement identification information through the proximity operation unit 110.

Hereinafter, an operation of the advertisement panel apparatus 100 according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 4. For reference, Figure 5 illustrates the location of the sensor electrode that is located on the back of the handbill 150 and necessary for explaining the embodiment of the present invention.

First, it may be considered that the advertisement panel apparatus 100 can induce the provision of the content access information without storing the advertisement identification information. In this case, it can be seen that the handbill inserted or attached to the advertisement panel apparatus 100 is not changed, and the service server 300 receives only the switch identification information for one handbill and receives only the content access information corresponding to the switch identification information. It can be said to provide.

More specifically, first, the panel apparatus manager inserts the advertisement sheet 150 between the case outer surface 140 and the non-conductive front panel 160 of the advertisement panel apparatus as shown in FIG. 3. In this case, the non-conductive front panel 160 may be in close contact with the case outer surface 140 by, for example, a coupling means. As such, when the handbill 150 is inserted between the case outer surface 140 and the non-conductive front panel 160 of the advertising panel device, a front view of the front panel 160 is illustrated in FIG. 5. S1, S2, ..Sn shown in Figure 5 shows the position of the sensor electrode distributed in the case located on the back of the handbill 150.

If it is assumed that the operator presses the handbill area at the Sn position as shown in FIG. 3 according to the content posted on the handbill 150 inserted in the advertisement panel device as shown in FIG. 5, the capacitance detection corresponding to the Sn point is detected. The unit detects the change in capacitance and transmits the result to the controller 120. Accordingly, the control unit 120 detects an operation command applied to the Sn point, and the panel operator carries the operation information according to the operation command, that is, the switch identification information Sn through the wireless transmitter 115, via the 3G mobile communication terminal 200. Wireless transmission to the USIM card.

Meanwhile, when the 3G mobile communication terminal 200 receives a status command from the base station through a control channel, the 3G mobile communication terminal 200 includes the switch identification information Sn received through the USIM card in response to the status command. Then, the mobile communication network system transmits the received switch identification information Sn together with the terminal identification information to the designated service server 300.

The service server 300 searches the database as shown in FIG. 4 to search for the received switch identification Sn. In FIG. 4, line 1 illustrates a case in which there is no advertisement identification information, and the service server reads only the content access information A 'corresponding to the switch identification information Sn in line 1 when there is no advertisement identification information and only switch identification information is received. By including this in the SMS or MMS transmits to the terminal (200).

Accordingly, the 3G mobile communication terminal 200 receives a message containing the content access information A ', which is the back URL, and the terminal owner, the panel operator, can conveniently access the content providing server 400 only by selecting the content connection. You will get an effect. Through the content providing server 400, the panel operator can be provided with detailed information about the product or a service such as a free coupon issuance.

On the other hand, it may be considered that the handbill 150 that can be inserted into the advertisement panel device 100 is changed to another one as needed. In this case, the service server 300 assumes that the handbill 150 is provided with a barcode or RF tag indicating the handbill identification information in order to provide content access information for the changed handbill. In addition, it is assumed that the advertisement panel apparatus 100 includes any one of a barcode reader 125, an RF reader 130, or a wireless communication unit 135 in order to obtain the advertisement identification information.

Under such assumptions, when the handbill identification information is obtained from the barcode or RF tag printed on the handbill through the barcode reader 125 or the RF reader 130, the advertisement panel apparatus 100 does not transmit only the switch identification information to the panel operator. The switch identification information (Sn) and the handbill identification information operated by the wireless transmission together with the USIM card.

Then, the 3G mobile communication terminal 200 transmits a response message including the switch identification information Sn and the advertisement identification information acquired through the USIM card to the mobile communication network in response to the status command. Accordingly, the mobile communication network system transmits the received advertisement identification information and the switch identification information together with the terminal identification information to the designated service server 300,

The service server 300 first searches the database as shown in FIG. 4 to determine whether there is received advertisement ID information. If the received flyer identification information is the same as the flyer identification information efgh of the second line of FIG. 4 and the received switch identification information is S2, the service server 300 reads out the content access information C and sends it to the SMS or MMS. It includes and transmits to the terminal 200.

Accordingly, the 3G mobile communication terminal 200 receives a message containing the content access information C, which is a back URL, and the terminal owner, which is a panel operator, can conveniently access another content providing server simply by selecting a content connection. You will get

As described in the above embodiments, the advertisement panel apparatus of the present invention detects an operation instruction applied to an arbitrary area on the advertisement sheet, and transmits the wireless transmitting unit with switch identification information corresponding to the detected operation instruction alone or with advertisement sheet identification information. By transmitting to the USIM card of the third generation mobile communication terminal through the panel, the panel operator has the effect of more convenient access to the content providing site desired by the user.

As described above, the present invention has been described with reference to the embodiments illustrated in the drawings, which are merely exemplary, and various modifications and equivalent other embodiments are possible from those skilled in the art. I will understand the point. Accordingly, the true scope of the present invention should be determined only by the appended claims.

1 is an exemplary diagram of a peripheral system configuration of an active advertising panel device according to an embodiment of the present invention.

Figure 2 is an exemplary block diagram of an active advertising panel device according to an embodiment of the present invention.

3 is a view for explaining the configuration and arrangement of the proximity control unit 110 in FIG.

4 is a diagram illustrating a database configuration of a service server 300 required to describe an embodiment of the present invention.

Figure 5 is an exemplary view of the position of the sensor electrode is located on the back and the handbill 150 necessary to explain the embodiment of the present invention.

Claims (7)

A power supply for supplying system operation power; A proximity operation unit for detecting an operation command applied to an arbitrary area on the advertisement sheet disposed on the front surface; A control unit for controlling transmission of operation information according to an operation command; And a wireless transmission unit for wirelessly transmitting the operation information necessary for providing contents related to advertisement contents. The active advertisement panel apparatus according to claim 1, further comprising any one of a barcode reader, an RF reader, and a wireless communication unit to obtain or download the advertisement identification information. The active advertisement panel apparatus according to claim 2, wherein the controller controls transmission of the advertisement sheet identification information and the operation information together. The active advertisement panel apparatus according to any one of claims 1 to 3, wherein the operation information is switch identification information (ID). The active advertisement panel apparatus according to any one of claims 1 to 3, wherein the wireless transmitter communicates wirelessly with any one of a universal subscriber identity module (USIM) card, a subscriber identity module (SIM) card, and a Bluetooth module. . The proximity operation part according to any one of claims 1 to 3, A non-conductive front panel detachable to an outer surface of the case of the advertising panel device; And a printed circuit board mounted inside the case to detect an operation command applied to an arbitrary area of the advertisement sheet insertable or attachable between the front panel rear surface and the outer surface of the case, wherein the printed circuit board includes a plurality of sensors. An active advertising panel device comprising a capacitive touch switch module comprising an electrode and a capacitive sensing unit corresponding thereto. The solar cell apparatus of claim 1, wherein the power supply unit comprises: a solar module for converting solar energy into electrical energy; And a rechargeable battery chargeable by the converted electric energy.
KR1020090040912A 2009-05-11 2009-05-11 Active advertisement pannel KR20100121957A (en)

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Application Number Priority Date Filing Date Title
KR1020090040912A KR20100121957A (en) 2009-05-11 2009-05-11 Active advertisement pannel

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101254078B1 (en) * 2011-08-01 2013-04-12 (주)다인시스 Advertising System Using SNS Message Output
KR101488714B1 (en) * 2012-07-02 2015-02-04 (주)롬스페이스 Mobile billboards driven by smart devices

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101254078B1 (en) * 2011-08-01 2013-04-12 (주)다인시스 Advertising System Using SNS Message Output
KR101488714B1 (en) * 2012-07-02 2015-02-04 (주)롬스페이스 Mobile billboards driven by smart devices

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