KR20100121957A - Active advertisement pannel - Google Patents
Active advertisement pannel Download PDFInfo
- Publication number
- KR20100121957A KR20100121957A KR1020090040912A KR20090040912A KR20100121957A KR 20100121957 A KR20100121957 A KR 20100121957A KR 1020090040912 A KR1020090040912 A KR 1020090040912A KR 20090040912 A KR20090040912 A KR 20090040912A KR 20100121957 A KR20100121957 A KR 20100121957A
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- KR
- South Korea
- Prior art keywords
- advertisement
- identification information
- panel
- information
- active
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06018—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking one-dimensional coding
- G06K19/06028—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking one-dimensional coding using bar codes
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
- G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
- G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Computer Networks & Wireless Communication (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Microelectronics & Electronic Packaging (AREA)
- Computer Hardware Design (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Telephonic Communication Services (AREA)
- Telephone Function (AREA)
Abstract
Description
The present invention relates to a wireless Internet access guidance system using an advertising medium, and more particularly, to an active advertising panel device for inducing wireless Internet access.
Advertising is widely used as a way to induce the purchase of goods and the use of services. Advertisements are performed online and offline in different ways depending on the type of advertising delivery medium.
As one of the classic advertisement delivery media, there is an advertisement method using advertisements. In the case of advertising methods using handbills, since a large amount of information cannot be placed on a product (or service) that is intended to be sold (or provided) due to the limitation of space, it is necessary information, for example, the seller and seller information of the product. Only the product's characteristic information is displayed.
However, buyers of goods can't comprehensively understand the characteristics of the products based only on the contents of the advertisements. Wants to monitor information In this case, the product buyer can wirelessly access the advertisement-related content providing page through his / her mobile terminal. The complicated procedure until the desired content is provided, for example, attempting to access the wireless Internet through the mobile terminal, searching or entering an address It must go through a multi-step process such as
Accordingly, an object of the present invention is to provide an active advertisement panel device for inducing a convenient access to a content providing site related to advertisement contents displayed on an advertisement sheet.
Furthermore, even if the mounting or attached flyer is changed, the present invention provides an active advertisement panel device for inducing a user to conveniently access a content providing site related to the corresponding advertisement content.
Still another object of the present invention is to provide an active advertising panel device capable of driving a system using a self-generated power supply in consideration of the characteristics of an advertising panel device that can be installed and operated outdoors.
Active advertising panel device according to an embodiment of the present invention for achieving the above object,
A power supply for supplying system operation power;
A proximity operation unit for detecting an operation command applied to an arbitrary area on the advertisement sheet disposed on the front surface;
A control unit for controlling transmission of operation information according to an operation command;
And a wireless transmitting unit for wirelessly transmitting the operation information necessary for providing contents related to the advertisement contents.
As a second feature, further comprising any one of a barcode reader, an RF reader, a wireless communication unit to obtain or download the handbill identification information,
The control unit has a third feature of controlling transmission of the advertisement sheet identification information and the operation information together.
Furthermore, the proximity operation unit of the advertising panel device according to an embodiment of the present invention,
A non-conductive front panel detachable to an outer surface of the case of the advertising panel device;
And a printed circuit board mounted inside the case to detect an operation command applied to an arbitrary area of the advertisement sheet insertable or attachable between the front panel rear surface and the outer surface of the case, wherein the printed circuit board includes a plurality of sensors. In another aspect, a capacitive touch switch module including an electrode and a capacitive sensing unit corresponding thereto are mounted.
In addition, the power supply unit of the advertising panel device according to an embodiment of the present invention includes a solar module for converting solar energy into electrical energy;
Another feature is a rechargeable battery that can be charged by the converted electrical energy.
According to the embodiment of the present invention as described above, the advertisement panel apparatus of the present invention detects the operation command applied to any area on the advertisement sheet and identifies the switch identification information corresponding to the detected operation instruction alone or the advertisement sheet identification. The information is transmitted to the USIM card of the third generation mobile communication terminal through the wireless transmitter. Accordingly, the mobile communication terminal transmits the received switch identification information alone or together with the advertisement identification information to the service server, and the service server responds to the message (MMS, SMS) containing the content access information corresponding to the switch identification information or the advertisement identification information. By transmitting to the mobile communication terminal, the panel operator can be more conveniently connected to the content providing site desired by the panel operator.
In addition, the advertising panel device of the present invention has a structure that can be inserted or attached between the back surface and the case surface of the front panel that is removable on the device case surface, it is possible to exchange the flyers at any time, as well as the content associated with the exchanged There is an advantage that can lead to convenient access to the provided site.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. For reference, in the following description, an embodiment of the present invention has been described using a 3G mobile communication terminal having a built-in USIM card. However, the present invention may be performed using a terminal having a SIM card or a mobile communication terminal capable of short-range wireless communication. You can also achieve your purpose.
First, Figure 1 illustrates a peripheral system configuration of the active advertising panel device according to an embodiment of the present invention. As shown in FIG. 1, the active
Meanwhile, the 3G mobile communication terminal 200 has a built-in USIM card, and receives switch identification information and handbill identification information, which are operation information, from the active
The service server 300 reads the received operation information and designates the content access information related to the read operation information as a back URL and transmits it to the terminal 200 by including it in an SMS or MMS. . By this process, the message containing the back URL information is transmitted to the 3G mobile communication terminal 200, and the terminal owner who is the panel operator wishes to access the content so that the mobile communication terminal 200 and the
Hereinafter, the configuration of the active
FIG. 2 is a block diagram of the active
Referring to FIG. 2, the active
Furthermore, the active
Meanwhile, the
In addition, the
In addition to the above-described configuration, as another embodiment of the present invention, the advertisement panel device includes a
Hereinafter, an operation of the
First, it may be considered that the
More specifically, first, the panel apparatus manager inserts the
If it is assumed that the operator presses the handbill area at the Sn position as shown in FIG. 3 according to the content posted on the
Meanwhile, when the 3G mobile communication terminal 200 receives a status command from the base station through a control channel, the 3G mobile communication terminal 200 includes the switch identification information Sn received through the USIM card in response to the status command. Then, the mobile communication network system transmits the received switch identification information Sn together with the terminal identification information to the designated service server 300.
The service server 300 searches the database as shown in FIG. 4 to search for the received switch identification Sn. In FIG. 4,
Accordingly, the 3G mobile communication terminal 200 receives a message containing the content access information A ', which is the back URL, and the terminal owner, the panel operator, can conveniently access the
On the other hand, it may be considered that the
Under such assumptions, when the handbill identification information is obtained from the barcode or RF tag printed on the handbill through the
Then, the 3G mobile communication terminal 200 transmits a response message including the switch identification information Sn and the advertisement identification information acquired through the USIM card to the mobile communication network in response to the status command. Accordingly, the mobile communication network system transmits the received advertisement identification information and the switch identification information together with the terminal identification information to the designated service server 300,
The service server 300 first searches the database as shown in FIG. 4 to determine whether there is received advertisement ID information. If the received flyer identification information is the same as the flyer identification information efgh of the second line of FIG. 4 and the received switch identification information is S2, the service server 300 reads out the content access information C and sends it to the SMS or MMS. It includes and transmits to the terminal 200.
Accordingly, the 3G mobile communication terminal 200 receives a message containing the content access information C, which is a back URL, and the terminal owner, which is a panel operator, can conveniently access another content providing server simply by selecting a content connection. You will get
As described in the above embodiments, the advertisement panel apparatus of the present invention detects an operation instruction applied to an arbitrary area on the advertisement sheet, and transmits the wireless transmitting unit with switch identification information corresponding to the detected operation instruction alone or with advertisement sheet identification information. By transmitting to the USIM card of the third generation mobile communication terminal through the panel, the panel operator has the effect of more convenient access to the content providing site desired by the user.
As described above, the present invention has been described with reference to the embodiments illustrated in the drawings, which are merely exemplary, and various modifications and equivalent other embodiments are possible from those skilled in the art. I will understand the point. Accordingly, the true scope of the present invention should be determined only by the appended claims.
1 is an exemplary diagram of a peripheral system configuration of an active advertising panel device according to an embodiment of the present invention.
Figure 2 is an exemplary block diagram of an active advertising panel device according to an embodiment of the present invention.
3 is a view for explaining the configuration and arrangement of the
4 is a diagram illustrating a database configuration of a service server 300 required to describe an embodiment of the present invention.
Figure 5 is an exemplary view of the position of the sensor electrode is located on the back and the
Claims (7)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020090040912A KR20100121957A (en) | 2009-05-11 | 2009-05-11 | Active advertisement pannel |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020090040912A KR20100121957A (en) | 2009-05-11 | 2009-05-11 | Active advertisement pannel |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
KR1020110104661A Division KR20110116112A (en) | 2011-10-13 | 2011-10-13 | Active advertisement pannel |
Publications (1)
Publication Number | Publication Date |
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KR20100121957A true KR20100121957A (en) | 2010-11-19 |
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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KR1020090040912A KR20100121957A (en) | 2009-05-11 | 2009-05-11 | Active advertisement pannel |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101254078B1 (en) * | 2011-08-01 | 2013-04-12 | (주)다인시스 | Advertising System Using SNS Message Output |
KR101488714B1 (en) * | 2012-07-02 | 2015-02-04 | (주)롬스페이스 | Mobile billboards driven by smart devices |
-
2009
- 2009-05-11 KR KR1020090040912A patent/KR20100121957A/en active Search and Examination
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101254078B1 (en) * | 2011-08-01 | 2013-04-12 | (주)다인시스 | Advertising System Using SNS Message Output |
KR101488714B1 (en) * | 2012-07-02 | 2015-02-04 | (주)롬스페이스 | Mobile billboards driven by smart devices |
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