KR20100106864A - Navigation apparatus and method thereof - Google Patents

Abstract

PURPOSE: A navigation device and a method thereof are provided to improve the operation efficiency of the entire system by outputting advertisement-information transmitted from a server based on vehicle speed. CONSTITUTION: A navigation method comprises following steps. When the speed of a measured vehicle is equal to or less than preset speed, vehicle information is transmitted to a server(600). Advertisement information transmitted from a server is received in respond to the transmitted vehicle information. Video information, voice information, and additional information included in the received advertisement-information are outputted.

Description

Navigation device and method thereof {NAVIGATION APPARATUS AND METHOD THEREOF}

The present invention relates to a navigation device and a method thereof.

In general, a navigation device is a device that generates road guidance information based on a GPS (Global Positioning System) signal and map information, and provides the road guidance information to a user.

An object of the present invention is to provide a navigation apparatus and a method for outputting advertisement information transmitted from a server based on a vehicle speed.

Another object of the present invention is to provide a navigation device and a method for performing a communication connection between a server and a terminal (or vehicle) based on a vehicle speed.

Another object of the present invention is to provide a navigation apparatus and a method for outputting advertisement information when a vehicle stops / stops.

Another object of the present invention is to provide a navigation device and a method for outputting advertisement information based on a predetermined user preference.

Still another object of the present invention is to provide a navigation apparatus and method for generating and outputting road guidance information from a current vehicle location to a corresponding store when a user selects advertisement information provided based on vehicle speed and / or user preference. To provide.

According to an aspect of the present invention, there is provided a navigation method, comprising: transmitting vehicle information to a server when a measured speed of a vehicle is equal to or smaller than a preset speed; Receiving at least one advertisement information transmitted from the server in response to the transmitted vehicle information; And outputting image information, audio information, and additional information included in the received advertisement information.

According to an aspect of the present invention, there is provided a navigation apparatus, including: a controller configured to transmit vehicle information to a server when a speed of a vehicle measured by a sensor unit is equal to or smaller than a preset speed; A communication unit receiving advertisement information transmitted from the server in response to the transmitted vehicle information; A display unit configured to output image information and additional information included in the received advertisement information under control of the controller; And a voice output unit configured to output voice information included in the received advertisement information.

The navigation method according to the present invention for achieving the above object, when the measured speed of the vehicle is equal to or less than the predetermined speed, at least one of the driving direction, location information, user preference of the plurality of pre-stored advertising information Selecting at least one advertisement information based on the vehicle information included; Outputting image information, audio information, and additional information included in the selected advertisement information; When the additional information is selected by a user, performing a route search based on location information of the vehicle and shop location information included in the additional information; And outputting the performed route search result.

The navigation method according to the present invention for achieving the above objects, when the measured speed of the vehicle is equal to or less than the predetermined speed, the vehicle information including the driving direction, location information, speed information and the unique ID of the vehicle; Transmitting to a server; Receiving at least one advertisement information transmitted from the server in response to the transmitted vehicle information; Determining whether to output the received advertisement information based on previously stored user preferences; Outputting image information, audio information, and additional information included in the received advertisement information when outputting the received advertisement information as a result of the determination; When the additional information is selected by a user, performing a route search based on location information of the vehicle and shop location information included in the additional information; And outputting the performed route search result.

Navigation apparatus and method according to an embodiment of the present invention to improve the operating efficiency of the entire system by outputting the advertisement information transmitted from the server based on the vehicle speed without having to track the location information of the vehicle in real time in the server It can be effective.

In addition, the navigation device and method according to an embodiment of the present invention, by performing a communication connection between the server and the terminal (or vehicle) based on the vehicle speed, thereby reducing the amount of communication data, reduce the communication cost, There is an effect that can reduce the load of.

In addition, the navigation apparatus and the method according to an embodiment of the present invention, by outputting the advertising information when the vehicle stops / stops, there is an effect that can reduce the risk of gaze dispersion during the driving of the driver.

In addition, the navigation device and the method according to an embodiment of the present invention, by outputting the advertising information based on the user preference, there is an effect that can improve the ease of use.

In addition, the navigation device and the method according to an embodiment of the present invention, when the user selects the advertisement information provided based on the vehicle speed and / or user preferences, generates and outputs the road guidance information from the current location to the store By doing so, there is an effect that can increase the advertising effect and facilitate the use of the store.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or corresponding components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

1 is a block diagram showing the configuration of a mobile terminal 100 for explaining a navigation apparatus according to an embodiment of the present invention.

The mobile terminal 100 may be implemented in various forms. For example, the mobile terminal 100 may be a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), or a navigation (vehicle navigation device). , Etc.

As shown in FIG. 1, the mobile terminal 100 includes a wireless communication unit 110, an A / V input unit 120, a user input unit 130, a sensing unit 140, and an output unit 150. , A memory 160, an interface unit 170, a controller 180, a power supply unit 190, and the like. Not all components of the mobile terminal 100 shown in FIG. 1 are essential components, and the mobile terminal 100 may be implemented by more components than those shown in FIG. 1, and fewer components. The mobile terminal 100 may also be implemented.

The wireless communication unit 110 may include one or more components for performing wireless communication between the mobile terminal 100 and the wireless communication system or wireless communication between the mobile terminal 100 and the network in which the mobile terminal 100 is located. have. For example, the wireless communication unit 110 may include a broadcast receiving module 111, a mobile communication module 112, a wireless internet module 113, a short range communication module 114, a location information module 115, and the like. .

The broadcast receiving module 111 receives a broadcast signal and / or broadcast related information from an external broadcast management server through a broadcast channel. The broadcast channel may include a satellite channel, a terrestrial channel, and the like. The broadcast management server may mean a server that generates and transmits a broadcast signal and / or broadcast related information or a server that receives a pre-generated broadcast signal and / or broadcast related information and transmits the same to the mobile terminal 100. The broadcast related information may mean information related to a broadcast channel, a broadcast program, or a broadcast service provider. The broadcast signal may include not only a TV broadcast signal, a radio broadcast signal, and a data broadcast signal, but also a broadcast signal having a data broadcast signal combined with a TV broadcast signal or a radio broadcast signal.

Meanwhile, the broadcast related information may be provided through a mobile communication network, and in this case, may be received by the mobile communication module 112. The broadcast related information may exist in various forms. For example, it may exist in the form of Electronic Program Guide (EPG) of Digital Multimedia Broadcasting (DMB) or Electronic Service Guide (ESG) of Digital Video Broadcast-Handheld (DVB-H).

The broadcast receiving module 111 receives broadcast signals using various broadcasting systems, and in particular, digital multimedia broadcasting-terrestrial (DMB-T), digital multimedia broadcasting-satellite (DMB-S), and media forward (MediaFLO). Digital broadcast signals may be received using digital broadcast systems such as Link Only, Digital Video Broadcast-Handheld (DVB-H), and Integrated Services Digital Broadcast-Terrestrial (ISDB-T). Of course, the broadcast receiving module 111 is configured to be suitable for all broadcasting systems that provide broadcasting signals as well as the digital broadcasting system described above. The broadcast signal and / or broadcast related information received through the broadcast receiving module 111 may be stored in the memory 160.

The mobile communication module 112 transmits and receives a radio signal with at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data according to transmission and reception of voice call signals, video call signals, and / or text / multimedia messages.

The wireless internet module 113 refers to a module for wireless internet access, and the wireless internet module 113 may be embedded or external to the mobile terminal 100. Here, wireless Internet technologies include wireless LAN (WLAN), Wi-Fi, WiBro, WiMAX, World Interoperability for Microwave Access (WMAX), HSDPA (High Speed Downlink Packet Access), and the like. Can be used.

The short range communication module 114 means a module for short range communication. Here, as short range communication technology, Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, etc. may be used. .

The location information module 115 is a module for checking or obtaining the location of the mobile terminal. An example is a GPS module. The GPS module receives location information from a plurality of satellites. Here, the location information may include coordinate information represented by latitude and longitude. For example, the GPS module can measure the exact time and distance from three or more satellites and calculate three different distances accurately according to triangulation. A method of obtaining distance and time information from three satellites and correcting the error with one satellite may be used. In particular, the GPS module can obtain not only the location of latitude, longitude, and altitude but also accurate time together with three-dimensional speed information from the location information received from the satellite. As the location information module 115, a Wi-Fi Positioning System and / or a Hybrid Positioning System may be applied.

The A / V input unit 120 is for inputting an audio signal or a video signal, and the A / V input unit 120 includes a camera 121 and a microphone 122. May be included. The camera 121 processes an image frame such as a still image or a video obtained by an image sensor in a video call mode or a photographing mode. The processed image frame may be displayed on the display unit 151.

The image frame processed by the camera 121 may be stored in the memory 160 or transmitted to the outside through the wireless communication unit 110. Two or more cameras 121 may be configured according to the configuration type and / or usage environment of the mobile terminal.

The microphone 122 receives an external sound signal by a microphone in a call mode, a recording mode, a voice recognition mode, etc., and processes the external sound signal into electrical voice data. In the call mode, the processed voice data may be converted into a form transmittable to the mobile communication base station through the mobile communication module 112 and output. The microphone 122 may implement various noise removing algorithms for removing noise generated in the process of receiving an external sound signal.

The user input unit 130 generates input data for the user to control the operation of the mobile terminal. The user input unit 130 may include a key pad, a dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and the like.

The sensing unit 140 may be a mobile terminal 100 such as an open / closed state of the mobile terminal 100, a location of the mobile terminal 100, a presence or absence of a user contact, an orientation of the mobile terminal 100, an acceleration / deceleration of the mobile terminal 100, or the like. The sensing state of the mobile terminal 100 generates a sensing signal for controlling the operation of the mobile terminal 100. For example, when the mobile terminal 100 is a slide phone type, it may sense whether the slide phone is opened or closed. In addition, the sensing unit 140 is responsible for sensing functions related to whether the power supply unit 190 is supplied with power, whether the interface unit 170 is coupled to an external device, and the like. The sensing unit 140 may include a proximity sensor 141.

The output unit 150 is for outputting an audio signal (or a signal related to hearing) or a video signal (or a signal related to time) or an alarm signal or a signal related to a tactile sense. 150 may include a display unit 151, a sound output module 152, an alarm unit 153, a haptic module 154, and the like.

The display unit 151 displays (or outputs) information processed by the mobile terminal 100. For example, when the mobile terminal 100 is in a call mode, the mobile terminal 100 displays a user interface (UI) or a graphic user interface (GUI) related to the call. When the mobile terminal 100 is in a video call mode or a photographing mode, the mobile terminal 100 displays a photographed and / or received image, a UI, or a GUI.

The display unit 151 may include a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display. It may include at least one of a flexible display and a 3D display.

Some of these displays may be configured as transparent or light transmissive so that they can be seen through them. This may be referred to as a transparent display. A representative example of the transparent display is TOLED (Transparant OLED). The rear structure of the display unit 151 may also be configured as a light transmissive structure. With this structure, the user can see the object located behind the terminal body through the area occupied by the display unit 151 of the terminal body.

According to an implementation form of the mobile terminal 100, two or more display units 151 may exist. For example, a plurality of display units may be spaced apart or integrally disposed on one surface (same surface) in the mobile terminal 100, or may be disposed on different surfaces.

On the other hand, when the display unit 151 and a sensor for detecting a touch operation (hereinafter referred to as a touch sensor) form a mutual layer structure (hereinafter referred to as a touch screen), the display unit 151 Can be used as an input device in addition to the output device. The touch sensor may have, for example, a form of a touch film, a touch sheet, a touch pad, or the like.

In addition, the touch sensor may be configured to convert a change in pressure applied to a specific portion of the display unit 151 or capacitance generated at a specific portion of the display unit 151 into an electrical input signal. The touch sensor may be configured to detect not only the position and area of the touch but also the pressure at the touch. When there is a touch input to the touch sensor, the corresponding signal (s) is sent to a touch controller (not shown). The touch controller processes the signal (s) and then transmits the corresponding data to the controller 180. As a result, the controller 180 can determine which area of the display unit 151 is touched.

The proximity sensor 141 may be disposed in the inner region of the mobile terminal 100 surrounded by the touch screen or near the touch screen. The proximity sensor 141 refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or an object present in the vicinity without using mechanical force by using an electromagnetic force or infrared rays. The proximity sensor 141 has a longer life and higher utilization than a contact sensor.

Examples of the proximity sensor 141 include a transmission photoelectric sensor, a direct reflection photoelectric sensor, a mirror reflection photoelectric sensor, a high frequency oscillation proximity sensor, a capacitive proximity sensor, a magnetic proximity sensor, and an infrared proximity sensor. When the touch screen is capacitive, the touch screen is configured to detect the proximity of the pointer by a change in an electric field according to the proximity of the pointer. In this case, the touch screen (touch sensor) may be classified as a proximity sensor.

Hereinafter, for convenience of explanation, the act of allowing the pointer to be recognized without being in contact with the touch screen so that the pointer is located on the touch screen is referred to as "Proximity Touch", and the touch The act of actually touching the pointer on the screen is called "Contact Touch". The position of the proximity touch with the pointer on the touch screen means a position where the pointer is perpendicular to the touch screen when the pointer is in proximity touch.

In addition, the proximity sensor 141 detects a proximity touch and a proximity touch pattern (for example, a proximity touch distance, a proximity touch direction, a proximity touch speed, a proximity touch time, a proximity touch position, and a proximity touch movement state). do. Information corresponding to the sensed proximity touch operation and proximity touch pattern may be output on the touch screen.

The sound output module 152 outputs audio data received from the wireless communication unit 110 or stored in the memory 160 in a call signal reception, a call mode or a recording mode, a voice recognition mode, a broadcast reception mode, and the like. In addition, the sound output module 152 outputs a sound signal related to a function (eg, a call signal reception sound, a message reception sound, etc.) performed in the mobile terminal 100. The sound output module 152 may include a receiver, a speaker, a buzzer, and the like.

The alarm unit 153 outputs a signal for notifying occurrence of an event of the mobile terminal 100. Examples of events generated in the mobile terminal 100 include call signal reception, message reception, key signal input, and touch input. The alarm unit 153 may output a signal for notifying an occurrence of an event in a form other than an audio signal or a video signal, for example, vibration. When a call signal is received or a message is received, the alarm unit 153 may vibrate the mobile terminal 100 through a vibration means. Alternatively, when the key signal is input, the alarm unit 153 may vibrate the mobile terminal 100 through the vibration means in response to the key signal input. The user can recognize the occurrence of the event through the vibration as described above. Of course, the signal for event occurrence notification may be output through the display unit 151 or the voice output module 152, so that they 151, 152 may be classified as part of the alarm unit 153.

The haptic module 154 generates various tactile effects that a user can feel. Vibration is a representative example of the haptic effect generated by the haptic module 154. The intensity and pattern of vibration generated by the haptic module 154 can be controlled. For example, different vibrations may be synthesized and output or may be sequentially output.

The haptic module 154, in addition to the vibration, the pin arrangement to move vertically with respect to the contact skin surface, the blowing force or suction force of the air through the injection or inlet, the grazing to the skin surface, the contact of the electrode (eletrode), electrostatic force and the like Various tactile effects can be produced, such as the effects of the heat-absorbing effect and the effect of reproducing a sense of cold using the elements capable of absorbing heat or generating heat.

The haptic module 154 may not only deliver the haptic effect through direct contact, but may also be implemented to allow the user to feel the haptic effect through a muscle sense such as a finger or an arm. Two or more haptic modules 154 may be provided according to the configuration of the portable terminal 100.

The memory 160 may store a program for processing and controlling the controller 180, and a function for temporarily storing input / output data (for example, a phone book, a message, a still image, a video, etc.). You can also do The memory 160 may store data relating to various patterns of vibration and sound output when a touch input on the touch screen is performed.

The memory 160 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory). Random Access Memory (RAM) Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Programmable Read-Only Memory (PROM) magnetic memory, Magnetic It may include a storage medium of at least one type of disk, optical disk. In addition, the mobile terminal 100 may operate a web storage that performs a storage function of the memory 150 on the Internet, or may operate in connection with the web storage.

The interface unit 170 serves as an interface with all external devices connected to the mobile terminal 100. For example, the interface unit 170 may include a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, a port for connecting a device equipped with an identification module, An audio input / output (I / O) port, a video input / output (I / O) port, and an earphone port may be configured. Here, the identification module is a chip that stores various information for authenticating the use right of the mobile terminal 100, and includes a user identification module (UIM), a subscriber identify module (SIM), and universal user authentication. It may include a module (Universal Subscriber Identity Module (USIM)). In addition, the device equipped with the identification module (hereinafter referred to as an identification device) may be manufactured in the form of a smart card. Therefore, the identification module may be connected to the mobile terminal 100 through a port. The interface unit 170 may receive data from an external device or receive power and transmit the data to each component inside the mobile terminal 100 or transmit data within the mobile terminal 100 to an external device.

The interface unit 170 may be a passage through which power from the cradle is supplied to the mobile terminal 100 when the mobile terminal 100 is connected to an external cradle, or various commands input by the user from the cradle. It may be a passage through which a signal is transmitted to the mobile terminal 100. Various command signals or power input from the cradle may be operated as signals for recognizing that the mobile terminal 100 is correctly mounted on the cradle.

The controller 180 typically controls the overall operation of the mobile terminal 100. For example, the controller 180 performs related control and processing for voice call, data communication, video call, and the like. In addition, the controller 180 may include a multimedia module 181 for multimedia playback. The multimedia module 181 may be implemented in the controller 180 or may be implemented separately from the controller 180.

The controller 180 may perform a pattern recognition process for recognizing a writing input or a drawing input performed on a touch screen as text and an image, respectively.

The power supply unit 190 receives an external power source and an internal power source under the control of the controller 180 to supply power for operation of each component.

The functions of the components applied to the mobile terminal 100 may be implemented in a computer-readable recording medium using software, hardware or a combination thereof. Hardware implementations include Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), Processors, Controllers The controller may be implemented using at least one of controllers, micro-controllers, microprocessors, and electrical units for performing functions. In some cases such embodiments may be implemented by the controller 180. In a software implementation, embodiments such as procedures or functions may be implemented with separate software modules that allow at least one function or operation to be performed. The software code may be implemented by a software application written in a suitable programming language. In addition, the software code may be stored in the memory 160 and executed by the controller 180. In addition, the navigation session 300 applied to the mobile terminal 100 provides a general navigation function.

On the other hand, the controller 180 applied to the mobile terminal 100 according to an embodiment of the present invention, based on the speed information (or user preferences), the advertisement information transmitted from the server adjacent to the mobile terminal 100 A route search between the mobile terminal 100 and a destination corresponding to the additional information is outputted to the mobile terminal 100 and by using additional information included in the advertisement information (for example, arbitrary store location information). Perform and output the execution result or generate and output road guide information.

FIG. 2 is a block diagram illustrating a configuration of a telematics terminal 200 for explaining a navigation apparatus according to an embodiment of the present invention. As shown in FIG. 2, a central processing apparatus for controlling the telematics terminal 200 as a whole is provided. Unit (CPU) 222, a main board 220 incorporating a key control unit 221 for controlling various key signals, an LCD control unit 223 for controlling an LCD, and a memory 224 for storing various information. )

The memory 224 stores map information (map data) for displaying vehicle guidance information (road guidance information for guiding a user during driving / non-driving) on a map of the display unit (or LCD) 211.

In addition, the memory 224 stores a traffic information collection control algorithm for inputting traffic information according to a road situation in which the vehicle is currently driving, and various information for controlling the algorithm.

The main board 220 is a communication module 201 that is assigned a unique device number and performs voice calls and data transmission and reception through a mobile communication terminal embedded in a vehicle, and guides the location of the vehicle and travels from the starting point to the destination. A GPS module 202 for receiving a GPS signal for path tracking and the like, generating current location data of the vehicle based on the received GPS signal, or transmitting traffic information collected by a user as a GPS signal; A gyro sensor 203 for detecting the driving direction, a CD deck 204 for reproducing a signal recorded on a compact disk (CD), and the like.

In addition, the communication module 201 and the GPS module 202 transmit / receive signals through the first antenna 205 and the second antenna 206, respectively.

In addition, the main board 220 is connected to the TV module 230 that receives the broadcast signal through the broadcast signal antenna (or TV antenna) 231.

In addition, the main board 220 is connected to a liquid crystal display (LCD) 211 under the control of the LCD controller 223 through an interface board 213.

The LCD 211 performs a predetermined signal processing process on the broadcast signal received through the TV module 230, and then controls the signal processed broadcast signal by the LCD controller 223 on the interface board ( A video signal is displayed on the LCD 211 through 213, and the audio signal is output through the amplifier 254 under the control of the audio board 240 to be described later. In addition, the LCD 211 displays various video signals and text signals based on the control signals of the LCD control unit 223.

In addition, the LCD 211 may be configured to receive an input from a user by using a touch screen method.

In addition, the main board 220 is connected to the front board 212 under the control of the key controller 221 through the interface board 213. The front board 212 configures buttons and menus for inputting various key signals, and provides the main board 220 with a key signal corresponding to a key (or button) selected by a user. In addition, the front board 212 may include a menu key for directly inputting traffic information, and the menu key may be configured to be controlled by the key controller 221.

The audio board 240 is connected to the main board 220 and processes various audio signals. The audio board 240 includes a microcomputer 244 for controlling the audio board 240, a tuner 243 for receiving a radio signal through an antenna (or radio antenna) 245, And a power processor 242 for supplying power to the microcomputer 244, and a signal processor 241 for performing signal processing for outputting various voice signals.

In addition, the audio board 240 is connected to a radio antenna 245 for receiving a radio signal and a tape deck 246 for playing an audio tape.

Also, the audio board 240 is connected to an amplifier 254 for outputting a voice signal processed by the audio board 240.

In addition, the amplifier 254 is connected to the vehicle interface 250. That is, the main board 220 and the audio board 240 are connected to the vehicle interface 250, respectively. In addition, the vehicle interface 250 may include a hands-free 251 for inputting a voice signal without using a vehicle driver's hand, an airbag 252 for providing passenger safety, and a speed sensor for detecting a vehicle speed. 253 and the like can be connected.

In addition, the speed sensor 253 calculates a vehicle speed and provides the calculated vehicle speed information to the central processing unit 222.

In addition, the navigation session 300 applied to the telematics terminal 200 provides a general navigation function.

On the other hand, the central processing unit 222 applied to the telematics terminal 200 according to an embodiment of the present invention, the advertisement transmitted from the server adjacent to the telematics terminal 200 based on the speed information (or user preferences) Outputs the information to the telematics terminal 200 and uses the additional information included in the advertisement information (for example, arbitrary store location information) to route between the telematics terminal 200 and a destination corresponding to the additional information. The search is performed to output the execution result or to generate and output the road guide information.

Hereinafter, assuming that the navigation device 400 according to an embodiment of the present invention is applied to the telematics terminal 200 will be described in detail with reference to FIG. 3. Here, the navigation device according to the embodiment of the present invention may be applied to the mobile terminal 100 as well as the telematics terminal 200.

3 is a block diagram showing the configuration of a navigation device according to an embodiment of the present invention. As shown in the drawing, the navigation device 400 includes a GPS receiver 401, a dead-reckoning (DR) sensor 402, An input unit 403, a map matching unit 404, a storage unit 405, a display unit 406, an audio output unit 407, a control unit 408, and a communication unit 409.

The GPS receiver 401 receives a GPS signal transmitted from a satellite and based on the longitude and latitude coordinates included in the received GPS signal, the navigation device 400 (telematics terminal 200 or a mobile terminal ( First location data of the same position as 100) is generated in real time, and the generated first location data is output to the map matching unit 404. Here, the generated first position data is defined as a current position (or current position data) of the navigation device 400. Here, the position information may be received not only through the GPS receiver 401 but also through Wi-Fi or Wibro communication.

In addition, the signal received through the GPS receiver 401, 802.11, which is a standard standard of a wireless network for a wireless LAN including a wireless LAN and some infrared communication proposed by the Institute of Electrical and Electronics Engineers (IEEE), and Bluetooth 802.15, the standard for wireless personal area networks (PANs), including UWB, Zigbee, and wireless metropolitan area networks (MAN), including broadband wireless access (FWA), and broadband wireless access Wireless communication such as 802.16, which is a standard for Wireless Access (BWA), and 802.20, which is a standard for the Mobile Internet for Mobile Broadband Wireless Access (MBWA) including Wibro, WiMAX, etc. The location information of the terminal may be provided to the navigation device 400 using a scheme.

The DR sensor 402 (or the sensor unit) measures the driving direction of the vehicle (or the terminal) and the speed of the vehicle when the terminal (the navigation apparatus 400) is provided in the vehicle. The second position data is generated based on the measured driving direction and the speed of the vehicle, and the second position data is output to the map matching unit 404.

In addition, the DR sensor 402 outputs the measured driving direction of the vehicle and the speed information of the vehicle to the storage unit 405 and the control unit 408.

In addition, the GPS receiver 401 constitutes a data collection unit together with the DR sensor 303.

In addition, based on the first position data generated by the GPS receiver 401 and the second position data generated by the DR sensor 402, an estimated position of the navigation device (or terminal or vehicle) is generated. Since the technique is a known technique, a detailed description thereof will be omitted.

The input unit 403 receives a command or a control signal by an operation such as receiving a button operation by a user or touching / scrolling a displayed screen.

In addition, the input unit 403 may select a function desired by the user or receive information, and various devices such as a keypad, a touch screen, a jog shuttle, a microphone, and the like may be used.

The map matching unit 404 generates a vehicle estimation position based on the first position data and the second position data, and reads map data corresponding to a driving route from the storage unit 405.

The map matching unit 404 matches the estimated vehicle position with a link (road) included in the map data, and maps the matched map information (map matching result) to the control unit 408. Output For example, the map matching unit 404 generates a vehicle estimation position based on the first position data and the second position data, and the generated vehicle estimation position and the map data stored in the storage unit 405. The links within the link are matched according to the link order, and the matched map information (map matching result) is output to the controller 408.

In addition, the map matching unit 404 outputs road attribute information such as a tom road or a multi-story road included in the matched map information (map matching result) to the control unit 408.

In addition, the function of the map matching unit 404 may be implemented in the controller 408.

The storage unit 405 stores map data. At this time, the stored map data includes geographic coordinates (Geographic Coordinate or longitude coordinates) for displaying latitude and longitude in degrees and seconds (DMS unit: Degree / Minute / Second). Here, the stored map data may use Universal Transverse Mercator (UTM) coordinates, Universal Polar System (UPS) coordinates, Transverse Mercator (TM) coordinates, etc. in addition to the geographic coordinates.

In addition, the storage unit 405 stores various information such as various menu screens, Point of Interest (POI), function characteristic information according to a specific position of the map data, and the like.

In addition, the storage unit 405 stores various user interfaces (UIs) and / or graphical user interfaces (GUIs).

In addition, the storage unit 405 stores data and programs necessary for the navigation device 400 to operate.

In addition, the storage unit 405 stores destination information input from the user through the input unit 403. In this case, the destination information may be a destination or any one of a departure point and a destination.

In addition, the storage unit 405 may include various state information for each road such as road state (or traffic information) using traffic protocol expert group (TPEG) information, vehicle traffic volume information, lane information for each road, and the like. Route search additional information).

In addition, the storage unit 405 receives various state information for each road at periodic / aperiodic intervals from the server 600 and / or the call center 700 connected through the wired / wireless communication network 500. In addition, various state information for each of the received roads may be stored.

In addition, the storage unit 405 stores priority information for each road according to various state information for each road.

In addition, the storage unit 405 stores the driving direction of the vehicle and the speed information of the vehicle measured by the DR sensor 402.

In addition, the storage unit 405 stores a unique identifier (eg, vehicle number, registration number, vehicle model, etc.) of the vehicle.

In addition, the storage unit 405 stores user preference information (including priority information) for each driver previously registered for the vehicle. The user's preference information may include preference / non-preferred information such as a genre of the advertisement preferred by the user (including shopping, food, alcohol, corporate image, etc.) and a genre of the advertisement which the user prefers.

The display unit 406 displays image information (or road guidance map) included in the road guide information generated by the control unit 408. The display unit 406 may be a touch screen. The road guidance information may include not only map data but also various information related to driving such as lane information, driving speed limit information, turn-by-turn information, traffic safety information, traffic guidance information, vehicle information, and route finding information. have.

In addition, when displaying the image information, the display unit 406 displays various contents such as various menu screens and road guide information using a user interface and / or a graphic user interface included in the storage unit 405. can do. Here, the content displayed on the display unit 406 includes a menu screen including various text or image data (including map data and various information data) and data such as icons, list menus, combo boxes, and the like.

In addition, the display unit 406 displays the video information and / or additional information included in the advertisement information signal-processed by the controller 408.

The voice output unit 407 outputs voice information (or a voice message for the road guide information) included in the road guide information generated by the controller 408. Here, the voice output unit 407 may be a speaker.

In addition, the voice output unit 407 outputs voice information included in the advertisement information subjected to the predetermined signal processing by the control unit 408.

The controller 408 generates road guide information based on the matched map information, and outputs the generated road guide information to the display unit 406 and the voice output unit 407. Here, the display unit 406 displays the road guide information.

In addition, the control unit 408 receives the real-time traffic information from the server 600. The received real-time traffic information is used when generating road guidance information.

In addition, the control unit 408 is connected through the call center 700 and the communication unit 409 to perform a telephone call or to transmit / receive information between the navigation device 400 and the call center 700. Can be. Here, the communication unit 409 may be a hands-free module having a Bluetooth function using a short range wireless communication method.

In addition, the controller 408 performs a route search based on a departure point and a destination or a destination, and outputs the route search result to the display unit 406.

In addition, the controller 408 controls to display the current position of the terminal on the map data in the map data displayed on the display unit 406 according to the generated road guidance information.

In addition, the controller 408 performs a path search based on the destination information and the path search additional information stored in the storage unit 405, and outputs the path search result to the display unit 406 and / or the voice. Output to the output unit 407.

The controller 408 may perform a route search based on the route search additional information and the destination information including at least one of traffic information, lane information, and vehicle traffic information, and display the result of performing the route search. 406 and / or to the audio output unit 407.

In addition, the controller 408, when the speed information of the vehicle measured by the DR sensor 402 is equal to or less than a predetermined speed, the driving direction of the vehicle stored in the storage unit 405, the position information of the vehicle Vehicle information including at least one of vehicle speed information, a unique ID of the vehicle, and a user's preference (including priority information) is transmitted to the server 600 connected through the communication unit 409. Here, the predetermined speed includes 0 km / h and may be any value set by a user.

In addition, the controller 408 receives the advertisement information transmitted from the server 600 through the communication unit 409 and controls to store the received advertisement information in the storage unit 405. In this case, the advertisement information includes image information, audio information, and additional information, and the additional information includes at least one of a store name, a store location, a phone number, brief description information of the store, and image information corresponding to the corresponding video and audio information. It includes one.

In addition, the control unit 408 processes the advertisement information transmitted from the server 600 by a predetermined signal, and outputs the signal processed image information, audio information, and additional information to the display unit 406 and / or the audio output unit. Output to (407).

In addition, the controller 408 may include a plurality of advertisements stored in the storage unit 405 based on the vehicle information when the speed information of the vehicle measured by the DR sensor 402 is equal to or smaller than a preset speed. At least one advertisement information is selected from the information, and the selected advertisement information is subjected to predetermined signal processing to output the signal processed advertisement information to the display unit 406 and / or the voice output unit 407.

In addition, the control unit 408, based on the vehicle information including the user preference and / or vehicle location information of the at least one advertisement information transmitted from the server 600 in response to the speed information of the vehicle, It is determined whether the information is output, and the advertisement information whose output is determined is subjected to predetermined signal processing to output the signal processed advertisement information to the display unit 406 and / or the voice output unit 407.

In addition, the control unit 408, when the speed information of the vehicle measured by the DR sensor 402 is less than or equal to a predetermined speed, the control unit 408 is a predetermined range of the vehicle (or an area capable of communicating by a communication method). Search for at least one server located within the server and perform a communication connection with the searched at least one server 600.

In addition, the controller 408 receives at least one advertisement information transmitted based on the vehicle information of the vehicle from the at least one server 600 connected to the communication, and receives the at least one advertisement information as a predetermined signal. Processing to output the signal-processed advertisement information to the display unit 406 and / or the audio output unit 407.

In addition, the control unit 408, when the advertisement information is displayed on the display unit 406, when the speed of the vehicle measured by the DR sensor 402 is larger than a predetermined speed, the display unit 406 A control signal is generated to stop the output of the advertisement information displayed on the display unit, and the output of the advertisement information displayed on the display unit 406 is stopped by the generated control signal.

In addition, the controller 408 generates a message for requesting the server 600 to stop transmitting advertisement information when the speed of the vehicle measured by the DR sensor 402 becomes greater than a preset speed, The generated advertisement information transmission stop message is transmitted to the server 600. At this time, the server 600 receiving the advertisement information transmission stop message transmitted from the control unit 408, stops transmitting the advertisement information to the vehicle.

The server 600 includes a traffic light 601, a street lamp 602, a terminal 603, 604 installed on a station or a road, an information providing center 605, an advertisement providing server (or an outdoor advertising server) 606. As such, it may include various terminals capable of collecting and storing various information.

In addition, the information providing center 605 (or the call center 700) is a state of each road, such as map data (including lane information for each road), TPEG information (including traffic information or traffic volume information, etc.) The information may be continuously updated, and the updated information may be transmitted to the terminal when a predetermined time interval or update information of the terminal is requested.

In addition, the GPS receiver 401, the DR sensor 402, the input unit 403, the map matching unit 404, the storage unit 405, and the display unit included in the navigation device 400 described above with reference to FIG. 3 of the present invention. 406, the voice output unit 407, the control unit 408, and some (or all) of the configuration of the communication unit 409 may be implemented by components having similar functions in the mobile terminal 100.

That is, the GPS receiver 401 may be the location information module 115 of the mobile terminal 100, and the DR sensor 402 may be the sensing unit 140 of the mobile terminal 100. The input unit 403 may be a user input unit 130 of the mobile terminal 100, and the storage unit 405 may be a memory 160 of the mobile terminal 100. 406 may be a display unit 151 of the mobile terminal 100, the voice output unit 407 may be a sound output module 152 of the mobile terminal 100, the communication unit ( 409 may be the wireless communication unit 110 of the mobile terminal 100. In addition, the functions of the map matching unit 404 and the controller 408 may be performed by the controller 180 of the mobile terminal 100. In addition, the functions of the map matching unit 404 and the control unit 408 may be implemented as one module in the mobile terminal 100.

In addition, the GPS receiver 401, the DR sensor 402, the map matching unit 404, the storage unit 405, the display unit 406, and the voice included in the navigation device 400 described above with reference to FIG. 3 of the present invention. Some (or all) of the configuration of the output unit 407, the control unit 408, and the communication unit 409 may be implemented by components having similar functions in the telematics terminal 200.

That is, the GPS receiver 401 may be a GPS module 202 of the telematics terminal 200, the DR sensor 402 may be a gyro sensor 203 of the telematics terminal 200, The storage unit 405 may be a memory 224 of the telematics terminal 200, the display unit 406 may be an LCD 211 of the telematics terminal 200, and the voice output unit ( 407 may be an amplifier 254 of the telematics terminal 200, and the communication unit 409 may be a communication module 201 of the telematics terminal 200. In addition, the functions of the map matching unit 404 and the control unit 408 may be performed by the central processing unit 222 of the telematics terminal 200.

Hereinafter, a navigation method according to the present invention will be described in detail with reference to FIGS. 1 to 12.

4 is a flowchart illustrating a navigation method according to a first embodiment of the present invention.

First, the map matching unit 404 generates first location data and / or second location data based on respective signals received by the GPS receiver 401 and / or the DR sensor 402, A current estimated position is generated based on the generated first position data and / or second position data. Thereafter, the map data corresponding to the driving route is read from the storage unit 405. In addition, the location-based technology mainly uses GPS information that is a signal received by the GPS receiver 110, but in addition to the GPS information, Cell Tower Signal Triangulation and Wi-Fi location information (Wi-Fi) It is also possible to use a hybrid positioning system that utilizes all of the positioning information.

The map matching unit 404 matches the estimated position with a link (road) included in the map data, and outputs the matched map information (map matching result) to the control unit 408. For example, the map matching unit 404 generates an estimated location based on the first location data and / or the second location data, and generates the estimated location and the map stored in the storage unit 405. Links in the data are matched according to link order, and the matched map information (map matching result) is output to the controller 408. In this case, the matched map information (map matching result) is information generated by referring to road conditions using preset user information, TPEG information, current vehicle state information (including oil state, tire pressure state, etc.), and the like. .

Thereafter, the controller 408 generates road guide information based on the matched map information, and outputs the generated road guide information to the display unit 406 and the voice output unit 407. Here, the display unit 406 and the audio output unit 407 may be configured as one device, for example, an output unit (not shown). In addition, the generated road guide information may include one or more pieces of information among map data, POI information, lane information, driving speed limit information, and turn-by-turn list information (S110).

Thereafter, the controller 408 compares the speed of the vehicle measured by the DR sensor 402 with a preset value (or preset speed information), so that the measured vehicle speed is smaller than a preset value. It is determined whether or not the same (S120).

As a result of the determination, when the measured vehicle speed is less than or equal to the preset value, the controller 408 may include the measured driving direction, the location information, the speed information, and the uniqueness stored in the storage unit 405. Vehicle information including at least one of an ID and a user's preference (including priority information) is transmitted to the server 600 connected through the communication unit 409. In this case, the preset value includes a case where the speed of the vehicle is 0 km / h, such as when the vehicle is stopped or parked. Here, the server 600 is on the road, such as a traffic light 601, a street lamp 602, a terminal 603 provided in the station, a terminal device 604 provided on the road, an information providing center 605, etc. It includes a terminal provided or a terminal provided in a remote place. In addition, the communication connection between the terminal including the control unit 408 and the server 600, 802.11, Bluetooth, which is the standard of the wireless network for the wireless LAN, including wireless LAN and some infrared communication proposed by the IEEE 802.15, the standard for wireless PANs including UWB, Zigbee, etc. It can be performed using various wireless communication schemes such as 802.20, which is a standard specification for the mobile Internet for wireless MAN, including (WiMAX).

For example, when a vehicle driving on a road such as a city / interstate road, a national road or a high speed road stops or parks temporarily due to a change in traffic signal or a traffic jam, the speed of the vehicle becomes 0 km / h. The server 600 may connect the vehicle information including the measured driving direction of the vehicle, location information, speed information, a unique ID stored in the storage unit 405, and a user's preference through the communication unit 409. ) Can be transmitted (S130).

Thereafter, the controller 408 receives the advertisement information transmitted from the server 600 through the communication unit 409 in response to the transmitted vehicle information, and receives the received advertisement information from the storage unit 405. Store in In this case, the advertisement information includes at least one of image information, audio information, and additional information.

In addition, the advertisement information selected by the server 600 and transmitted to the controller 408 may be included in the advertisement information and the vehicle information sequentially or randomly selected from among a plurality of advertisement information previously stored in the server 600. Advertisement information reflecting the user preference included, the vehicle information included in the vehicle information (including GPS information) may be any one of the advertisement information of the store located within a predetermined radius or a predetermined distance of the driving direction of the vehicle. There is (S140).

Thereafter, the controller 408 performs predetermined signal processing on the received advertisement information, and displays the signal processed image information, audio information, and additional information on the display unit 406 and / or the audio output unit ( 407).

In this case, the signal-processed advertisement information (including image information and / or additional information) displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

For example, as illustrated in FIG. 5A, the road guidance information is displayed in a part 901 of the full screen area, and the image information and / or added to other parts 902 and / or 903 of the full screen area. Information can be displayed.

In addition, as shown in FIG. 5B, the road guide information is displayed in a part 911 of the full screen area, the image information is displayed in another part 912 of the full screen area, and the video information is displayed. The additional information may be displayed on the screen area 913 being used.

In addition, when the road guidance information is not displayed, as shown in FIGS. 5C and 5D, the entire screen area is divided to display the image information on the divided areas 921, 922, 931, and 932. And / or the additional information may be displayed.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may be divided into upper / lower multi-screen divisions, left / right multi-screen divisions, and picture in picture (PIP). The entire screen area may be divided into various sizes and shapes by combining methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It is not (S150).

Subsequently, when the user selects some of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406 (S160), the controller 408, the Location information (eg, corresponding to a destination) of a corresponding store corresponding to the selected image information or additional information and a terminal including the control unit 408 (the navigation device 400 or the vehicle including the navigation device 400) The route search may be performed based on the location information (for example, the starting point) of the), and the route search result may be output through the display unit 406 and / or the voice output unit 407 (S170). .

In addition, the control unit 408 checks the speed of the vehicle measured by the DR sensor 402 in real time in the state in which the advertisement information is output (S180), and measures by the DR sensor 402. If the speed of the vehicle is greater than the predetermined value, the control unit stops output of the advertisement information displayed on the display unit 406, and generates an advertisement information stop request message to generate the generated advertisement information stop request message. Transmit to the server 600. The server 600 receiving the advertisement information stop request message stops the transmission of additional advertisement information to the terminal including the control unit 408.

For example, the speed of the vehicle measured by the DR sensor 402 is 0 km / h, and the advertisement information is controlled through the display unit 406 and / or the voice output unit 407 under the control of the controller 408. When the speed of the vehicle has a value greater than 0 km / h, that is, when the vehicle starts again in a temporarily stopped / stopped state, the control unit 408 is configured to display the display unit 406 and / or Control to stop outputting the advertisement information output to the voice output unit 407 (S190).

In addition, the control unit 408 checks the speed of the vehicle measured by the DR sensor 402 in real time in the state in which the advertisement information is output (S180), and measures by the DR sensor 402. If the speed of the vehicle is maintained equal to or less than the predetermined value, the vehicle information is transmitted to the server 600 and a request for transmission of additional advertisement information is transmitted from the server 600 in response thereto. Receiving, storing and outputting additional advertisement information (steps S140 to S180) may be repeatedly performed (S200).

As such, the controller 408 receives at least one advertisement information transmitted in real time from the server 600 when the speed of the vehicle measured by the DR sensor 402 is equal to or smaller than a preset value. To output it or to receive a plurality of advertisement information transmitted from the server 600 and to store it in the storage unit 405 and / or output it to the display unit 406 and the voice output unit 407. It can also be configured.

Further, in the above embodiment, the speed information and the user's preference are included in the vehicle information and transmitted to the server 600, and the server 600 is configured to transmit the advertisement information selected based on the vehicle information to the vehicle. However, the server 600 transmits the selected advertisement information based on the speed information included in the vehicle information to the vehicle and receives the advertisement information based on the vehicle information including the user preference pre-stored in the vehicle. It can also be configured to determine output.

6 is a flowchart illustrating a navigation method according to a second embodiment of the present invention.

First, the map matching unit 404 generates first location data and / or second location data based on respective signals received by the GPS receiver 401 and / or the DR sensor 402, A current estimated position is generated based on the generated first position data and / or second position data. Thereafter, the map data corresponding to the driving route is read from the storage unit 405. In addition, the location-based technology mainly uses GPS information that is a signal received by the GPS receiver 110, but in addition to the GPS information, Cell Tower Signal Triangulation and Wi-Fi location information (Wi-Fi) It is also possible to use a hybrid positioning system that utilizes all of the positioning information.

The map matching unit 404 matches the estimated position with a link (road) included in the map data, and outputs the matched map information (map matching result) to the control unit 408. For example, the map matching unit 404 generates an estimated location based on the first location data and / or the second location data, and generates the estimated location and the map stored in the storage unit 405. The links in the data are matched according to the link order, and the matched map information (map matching result) is output to the controller 408. In this case, the matched map information (map matching result) is information generated by referring to road conditions using preset user information, TPEG information, current vehicle state information (including oil state, tire pressure state, etc.), and the like. .

Thereafter, the controller 408 generates road guide information based on the matched map information, and outputs the generated road guide information to the display unit 406 and the voice output unit 407. Here, the display unit 406 and the audio output unit 407 may be configured as one device, for example, an output unit (not shown). In addition, the generated road guide information may include one or more pieces of information among map data, POI information, lane information, driving speed limit information, and turn-by-turn list information (S205).

Thereafter, the controller 408 compares the speed of the vehicle measured by the DR sensor 402 with a preset value (or preset speed information), so that the measured vehicle speed is smaller than a preset value. It is determined whether or not the same (S210).

As a result of the determination, when the measured vehicle speed is less than or equal to the preset value, the controller 408 may include a terminal (navigation device 400) or the navigation device 400 equipped with the controller 408. Search whether the server exists within a predetermined range of the vehicle (S215).

If a server does not exist within a predetermined range of the terminal as a result of the search, performing the step of outputting road guidance information (step S205), and, as a result of the search, at least one server 600 within the predetermined range of the terminal. Is present, the controller 408 communicates with the at least one server through the communication unit 409. Thereafter, the control unit 408 includes at least one of the measured driving direction of the vehicle, location information, speed information, a unique ID stored in the storage unit 405, and a user's preference (including priority information). Information is transmitted to the at least one or more servers 600, respectively. In this case, the preset value includes a case where the speed of the vehicle is 0 km / h, such as when the vehicle is stopped or parked. Here, the server 600, as shown in Figure 7, the advertisement providing server (or outdoor advertising server) 611 is installed on the roof of any building or the advertisement providing server 612 installed on the outer wall of the building. It may be (S220).

Thereafter, the controller 408 receives the advertisement information transmitted from the server 600 through the communication unit 409 in response to the transmitted vehicle information, and receives the received advertisement information from the storage unit 405. Store in In this case, the advertisement information includes at least one of image information, audio information, and additional information. The advertisement information transmitted from the server 600 includes advertisement information currently output from the server 600 (or advertisement information output in real time), and a plurality of advertisement information previously stored in the server 600. The advertisement information selected sequentially or randomly from among the advertisement information, advertisement information reflecting a user preference included in the vehicle information among the plurality of advertisement information previously stored in the server 600, and among the plurality of advertisement information previously stored in the server 600. It may be any one of advertisement information of a store located within a predetermined radius or a predetermined distance of a driving direction of the corresponding vehicle by using location information (including GPS information) of the vehicle included in the vehicle information.

For example, when the "LG Electronics brand advertisement" is being output from the advertisement providing server 611 installed on the roof of the arbitrary building, the controller 408 is the advertisement providing server transmitted from the advertisement providing server 611. In operation 611, the same screen as the advertisement information being output (or a real-time advertisement screen) may be received.

As another example, the advertisement providing server 612 installed on the outer wall of the arbitrary building selects at least one of a plurality of advertisement information previously stored in the advertisement providing server 612 based on a user preference included in the vehicle information. In addition, the advertisement providing server 612 may transmit the selected at least one advertisement information to the terminal, so that the terminal may receive the transmitted at least one advertisement information (S225).

Thereafter, the controller 408 performs predetermined signal processing on the received advertisement information to display the signal processed image information, audio information, and additional information on the display unit 406 and / or the audio output unit 407. )

In this case, the signal-processed advertisement information (including image information and / or additional information) displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may include up / down multi-screen division, left / right multi-screen division, PIP (Picture In Picture), and the like. The entire screen area may be divided into various sizes and shapes by using a combination of the methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It does not become (S230).

Subsequently, when the user selects some of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406 (S235), the control unit 408, the The route search is performed based on the location information of the corresponding store corresponding to the selected image information or the additional information (for example, the destination) and the location information of the terminal including the control unit 408 (for example, the starting point). The route search result may be output through the display unit 406 and / or the voice output unit 407 (S240).

In addition, the controller 408 checks in real time the speed of the vehicle measured by the DR sensor 402 in the state in which the advertisement information is output (S245), and measures by the DR sensor 402. If the speed of the vehicle is greater than the predetermined value, the control unit stops output of the advertisement information displayed on the display unit 406, and generates an advertisement information stop request message to generate the generated advertisement information stop request message. Send to the server 600. The server 600 receiving the advertisement information stop request message stops the transmission of additional advertisement information to the terminal including the control unit 408.

For example, the speed of the vehicle measured by the DR sensor 402 is 0 km / h, and the advertisement information is controlled through the display unit 406 and / or the voice output unit 407 under the control of the controller 408. When the speed of the vehicle has a value greater than 0 km / h, that is, when the vehicle starts again in a temporarily stopped / stopped state, the control unit 408 is configured to display the display unit 406 and / or Control to stop outputting the advertisement information output to the voice output unit 407 (S250).

In addition, the controller 408 checks in real time the speed of the vehicle measured by the DR sensor 402 in the state in which the advertisement information is output (S245), and measures by the DR sensor 402. If the speed of the vehicle is maintained equal to or less than the predetermined value, the vehicle information is transmitted to the server 600 and a request for transmission of additional advertisement information is transmitted from the server 600 in response thereto. Receiving, storing and outputting additional advertisement information (steps S225 to S245) may be repeatedly performed (S255).

As such, when the speed of the vehicle measured by the DR sensor 402 is less than or equal to a preset value, the controller 408 may display the advertisement information being output from the advertisement server provided on the roof of the building or the outer wall of the building in real time. The advertisement is stored in the storage unit 405 and / or output to the display unit 406 and the voice output unit 407 or advertisement information reflecting the user's preferences is provided on the roof or building exterior wall. It may be configured to receive it from the server and store it in the storage unit 405 and / or output it to the display unit 406 and the voice output unit 407.

In the above embodiment, the speed information and the user's preference are included in the vehicle information and transmitted to the server 600, and the server 600 transmits the advertisement information selected based on the vehicle information to the vehicle. Although configured, the server 600 transmits the selected advertisement information based on the speed information included in the vehicle information to the vehicle and receives the received advertisement information based on the vehicle information including the user preference pre-stored in the vehicle. It can also be configured to determine whether the output of.

8 is a flowchart illustrating a navigation method according to a third embodiment of the present invention.

First, the map matching unit 404 generates first location data and / or second location data based on respective signals received by the GPS receiver 401 and / or the DR sensor 402, A current estimated position is generated based on the generated first position data and / or second position data. Thereafter, the map data corresponding to the driving route is read from the storage unit 405. In addition, the location-based technology mainly uses GPS information that is a signal received by the GPS receiver 110, but in addition to the GPS information, Cell Tower Signal Triangulation and Wi-Fi location information (Wi-Fi) It is also possible to use a hybrid positioning system that utilizes all of the positioning information.

The map matching unit 404 matches the estimated position with a link (road) included in the map data, and outputs the matched map information (map matching result) to the control unit 408. For example, the map matching unit 404 generates an estimated location based on the first location data and / or the second location data, and generates the estimated location and the map stored in the storage unit 405. Links in the data are matched according to link order, and the matched map information (map matching result) is output to the controller 408. In this case, the matched map information (map matching result) is information generated by referring to road conditions using preset user information, TPEG information, current vehicle state information (including oil state, tire pressure state, etc.), and the like. .

Thereafter, the controller 408 generates road guide information based on the matched map information, and outputs the generated road guide information to the display unit 406 and the voice output unit 407. Here, the display unit 406 and the audio output unit 407 may be configured as one device, for example, an output unit (not shown). In addition, the generated road guide information may include one or more pieces of information among map data, POI information, lane information, driving speed limit information, and turn-by-turn list information (S310).

Thereafter, the controller 408 compares the speed of the vehicle measured by the DR sensor 402 with a preset value (or preset speed information), so that the measured vehicle speed is smaller than a preset value. It is determined whether or not the same (S320).

As a result of the determination, when the measured vehicle speed is less than or equal to the preset value, the controller 408 may be configured to select a current location and / or a user from among a plurality of advertisement information previously stored in the storage unit 405. At least one advertisement information is selected by reflecting a preference (including priority information) of the user. In this case, the preset value includes a case where the speed of the vehicle is 0 km / h, such as when the vehicle is stopped or parked. In addition, the plurality of advertisement information previously stored in the storage unit 405 are information transmitted through a communication connection with the server 600. In addition, the update of the advertisement information stored in the storage unit 405, by receiving the updated advertisement information transmitted from the server 600 by a communication connection connected to the server 600 at a predetermined time interval Or by receiving updated advertisement information transmitted from the server 600 according to the advertisement information update request of the controller 408, or new advertisement information is registered (or updated) in the server 600. When received, it can be made by receiving the newly registered advertisement information transmitted from the server 600. Here, the server 600 is provided on a road such as a traffic light 601, a street lamp 602, a terminal 603 provided at a station, a terminal 604 provided on a road, an information providing center 605, and the like. It includes a terminal or a terminal provided in a remote location (S330).

Thereafter, the controller 408 performs predetermined signal processing on the selected at least one advertisement information, and outputs the signal processed image information, audio information, and additional information to the display unit 406 and / or the audio output. Output to the unit 407.

In this case, the signal-processed advertisement information (including image information and / or additional information) displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may be divided into upper / lower multi-screen divisions, left / right multi-screen divisions, and picture in picture (PIP). The entire screen area may be divided into various sizes and shapes by combining methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It is not (S340).

Subsequently, when the user selects a part of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406 (S350), the control unit 408, the Location information (eg, corresponding to a destination) of a corresponding store corresponding to the selected image information or additional information and a terminal including the control unit 408 (the navigation device 400 or the vehicle including the navigation device 400) Route search may be performed based on location information (for example, corresponding to a departure point), and the route search result may be output through the display unit 406 and / or the voice output unit 407 (S360). .

In addition, the control unit 408 checks the speed of the vehicle measured by the DR sensor 402 in real time in the state in which the advertisement information is output (S370), and measures by the DR sensor 402. If the speed of the vehicle is greater than the predetermined value, the control unit stops output of the advertisement information displayed on the display unit 406 (S380).

In addition, the control unit 408 checks the speed of the vehicle measured by the DR sensor 402 in real time in the state in which the advertisement information is output (S370), and measures by the DR sensor 402. If the speed of the vehicle is maintained at the same or less than the predetermined value, at least one or more reflecting the current position of the vehicle and / or the user's preference among the plurality of advertisement information previously stored in the storage unit 405. The advertisement information may be additionally selected and the step (S340 to S370) of outputting the additionally selected at least one advertisement information may be repeatedly performed (S390).

As described above, when the speed of the vehicle measured by the DR sensor 402 is equal to or smaller than a preset value, the controller 408 may include a vehicle among a plurality of advertisement information previously stored in the storage unit 405. The display unit 406 and the voice output unit 407 may be configured to output at least one advertisement information selected based on the current location of the user and / or the user's preference.

9 is a signal flowchart illustrating a communication process between a vehicle and a server provided with a navigation device according to a fourth embodiment of the present invention.

First, the server 600, the terminal (navigation) located within a predetermined range of the server 600 when the state of the server 600 changes from a green light that means the traffic of the vehicle to a red light that means stopping the traffic of the vehicle Device 400 or a vehicle including the navigation device 400). Here, the server 600 includes a traffic light (or a traffic light) and a signal controller (or a traffic signal controller).

Thereafter, the server 600 transmits a vehicle information request message of the corresponding vehicle to the at least one searched vehicle, respectively (SP41).

Thereafter, any vehicle that receives the vehicle information request message transmitted from the server 600, in response to the vehicle information request message, the driving direction, location information (including GPS location information), speed information, and unique ID of the vehicle. And vehicle information of the corresponding vehicle including at least one of a user's preference (including priority information) to the server 600 (SP42).

The server 600 receiving the vehicle information transmitted from the arbitrary vehicle determines whether the speed information of the vehicle included in the vehicle information is equal to or smaller than a preset value. In this case, the preset value includes a case where the speed of the vehicle is 0 km / h, such as when the vehicle is stopped or parked.

As a result of the determination, when the speed information of the vehicle is equal to or smaller than the preset value, the server 600 based on the vehicle information transmitted from the vehicle among a plurality of advertisement information previously stored in the server 600. Select at least one piece of advertisement information and transmit the selected at least one piece of advertisement information to the vehicle (SP43).

Subsequently, the vehicle receiving the advertisement information transmitted from the server 600 processes the received advertisement information by a predetermined signal under the control of the controller 408 in the vehicle, and then the signal processed advertisement information (image). Information, voice information and additional information) are output to the display unit 406 and / or the voice output unit 407 in the vehicle.

In addition, when the advertisement information is displayed on the display unit 406, the control unit 408 generated by the control unit 408 based on the current position (or location information of the vehicle) of the vehicle in a portion of the display unit 406. The road guide information may be displayed, and the advertisement information may be displayed in another area of the display unit 407. That is, the advertisement information displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may be divided into upper / lower multi-screen divisions, left / right multi-screen divisions, and picture in picture (PIP). The entire screen area may be divided into various sizes and shapes by combining methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It is not.

Subsequently, when the user selects some of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406, the controller 408 may select the selected image information. Alternatively, the route search may be performed based on location information of the corresponding shop corresponding to the additional information (eg, corresponding to a destination) and location information of the terminal including the controller 408 (eg, corresponding to a departure point). The route search result may be output through the display unit 406 and / or the voice output unit 407 (SP44).

In addition, when the state of the server 600 changes from a red light to a green light, the server 600 transmits an advertisement output stop message of the corresponding vehicle to each of the searched at least one vehicle (SP45).

Then, the control unit 408 of the vehicle receiving the advertisement output stop message transmitted from the server 600, the display unit 406 and / or the voice output unit 407 based on the advertisement output stop message. Control to stop the output of the advertisement information being output.

In addition, the controller 408 checks the speed of the vehicle in real time, and when the determined speed of the vehicle is greater than the predetermined value, the controller 408 may be displayed on the display unit 406 and / or the voice output unit 407. It may be controlled to stop the output of the advertisement information being output (SP48).

As described above, when the state of the traffic light is changed, the server 600 including the traffic light 601 has state information of the terminal 400 in the terminal 400 existing within a predetermined range of the traffic light 601. (Or vehicle information) may be requested, and advertisement information previously stored in the traffic light 601 may be transmitted to the terminal 400 based on the state information transmitted from the terminal 400. In addition, the terminal 400 receiving the advertisement information may be configured to output corresponding advertisement information.

10 is a signal flow diagram illustrating a communication process between a server and a vehicle provided with a navigation device according to a fifth embodiment of the present invention.

First, the server 600, the terminal (navigation) located within a predetermined range of the server 600 when the state of the server 600 changes from a green light that means the traffic of the vehicle to a red light that means stopping the traffic of the vehicle Device 400 or a vehicle including the navigation device 400). Here, the server 600 includes a traffic light and a signal controller.

Thereafter, the server 600 transmits at least one advertisement information among the plurality of advertisement information pre-stored in the server 600 to the vehicle for the at least one retrieved vehicle. In this case, the advertisement information selected by the server 600 and transmitted to the vehicle may be advertisement information sequentially or randomly selected from among a plurality of advertisement information previously stored in the server 600 (SP51).

Thereafter, the controller 408 of any vehicle that receives the at least one advertisement information transmitted from the server 600 includes a vehicle including current speed information, location information, and user preference (including priority information) of the vehicle. It is determined whether the at least one advertisement information is output based on the information.

For example, the controller 408 may determine the output of the received advertisement information when the current speed of the vehicle is equal to or smaller than a preset value (eg, 0 km / h), and the current speed of the vehicle may be If it is larger than the set value, it is determined that output of the received advertisement information is impossible.

When the controller 408 determines the output of the at least one advertisement information, the controller 408 processes the received advertisement information by a predetermined signal, and then the signal processed advertisement information (video information, audio information, and And at least one of additional information) are output to the display unit 406 and / or the audio output unit 407 in the vehicle.

In addition, when the advertisement information is displayed on the display unit 406, the control unit 408 generates the advertisement information on a portion of the display unit 406 based on the current position of the vehicle (or the position information of the vehicle). And display the road guide information and display the advertisement information in another area of the display unit 407. That is, the advertisement information displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may be divided into upper / lower multi-screen divisions, left / right multi-screen divisions, and picture in picture (PIP). The entire screen area may be divided into various sizes and shapes by combining methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It is not.

Subsequently, when the user selects some of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406, the controller 408 may select the selected image information. Alternatively, the route search may be performed based on location information of the corresponding shop corresponding to the additional information (eg, corresponding to a destination) and location information of the terminal including the controller 408 (eg, corresponding to a departure point). The route search result may be output through the display unit 406 and / or the voice output unit 407 (SP52).

In addition, when the state of the server 600 changes from a red light to a green light, the server 600 transmits an advertisement output stop message of the corresponding vehicle to the at least one searched vehicle, respectively (SP53).

Then, the control unit 408 of the vehicle receiving the advertisement output stop message transmitted from the server 600, the display unit 406 and / or the voice output unit 407 based on the advertisement output stop message. Control to stop the output of the advertisement information being output.

In addition, the controller 408 checks the speed of the vehicle in real time, and when the determined speed of the vehicle is greater than the predetermined value, the controller 408 may be displayed on the display unit 406 and / or the voice output unit 407. It may be controlled to stop the output of the advertisement information being output (SP54).

As such, the server 600 including the traffic light 601 transmits the advertisement information to the terminal 400 existing within a predetermined range of the traffic light 601 when the state of the traffic light changes, and the transmission is performed. The terminal 400 receiving the received advertisement information may be configured to output the advertisement information by reflecting the vehicle information.

11 is a signal flowchart illustrating a communication process between a vehicle and a server provided with a navigation device according to a sixth embodiment of the present invention.

First, the server 600 searches for a vehicle including the navigation device 400 located within a predetermined range of the server 600 at a predetermined time interval or randomly, and establishes a communication connection with the searched corresponding vehicle. To perform. Here, the server 600 includes a terminal 603 provided at the station or a terminal 604 provided on the road. In addition, the server 600 may include an Advanced Traffic Management System (ATMS), an Advanced Travel Information System (ATIS), an Advanced Public Transportation Systems (APTS), and an advanced device. It may be an Intelligent Transport System (ITS) including a Commercial Vehicle Operation System (CVO), Advanced Vehicle and Road Information System (AVHS), and the like.

Thereafter, the server 600 transmits a vehicle information request message of the corresponding vehicle to the at least one searched vehicle, respectively (SP61).

Then, any vehicle that receives the vehicle information request message transmitted from the server 600, in response to the vehicle information request message, the driving direction of the vehicle, location information (including GPS information), speed information, unique ID, and the like. The vehicle information of the vehicle including at least one of the user's preferences (including priority information) is transmitted to the server 600 (SP62).

The server 600 receiving the vehicle information transmitted from the arbitrary vehicle determines whether the speed information of the vehicle included in the vehicle information is equal to or smaller than a preset value. In this case, the preset value includes a case where the speed of the vehicle is 0 km / h, such as when the vehicle is stopped or parked.

As a result of the determination, when the speed information of the vehicle is equal to or smaller than the preset value, the server 600 based on the vehicle information transmitted from the vehicle among a plurality of advertisement information previously stored in the server 600. Select at least one piece of advertisement information and transmit the selected at least one piece of advertisement information to the vehicle (SP63).

Subsequently, the vehicle receiving the advertisement information transmitted from the server 600 processes the received advertisement information by a predetermined signal under the control of the controller 408 in the vehicle, and then the signal processed advertisement information (image). Information, voice information and additional information) are output to the display unit 406 and / or the voice output unit 407 in the vehicle.

In addition, when the advertisement information is displayed on the display unit 406, the control unit 408 generated by the control unit 408 based on the current position (or location information of the vehicle) of the vehicle in a portion of the display unit 406. The road guide information may be displayed, and the advertisement information may be displayed in another area of the display unit 407. That is, the advertisement information displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may be divided into upper / lower multi-screen divisions, left / right multi-screen divisions, and picture in picture (PIP). The entire screen area may be divided into various sizes and shapes by combining methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It is not.

Subsequently, when the user selects some of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406, the controller 408 may select the selected image information. Alternatively, the route search may be performed based on location information of the corresponding shop corresponding to the additional information (eg, corresponding to a destination) and location information of the terminal including the controller 408 (eg, corresponding to a departure point). The route search result may be output through the display unit 406 and / or the voice output unit 407 (SP64).

Thereafter, the controller 408 disconnects the communication with the server 600 or outputs the display unit 406 and / or the voice output when the speed of the vehicle that is confirmed in real time is greater than the preset value. The control unit 407 stops the output of the advertisement information being output (SP65).

In this way, the server located on the station or the road transmits the advertisement information previously stored in the server to the vehicle based on the speed information and / or preference information of any vehicle, and the received vehicle outputs the corresponding advertisement information. Can be configured.

12 is a signal flow diagram illustrating a communication process between a vehicle and a server provided with a navigation device according to a seventh embodiment of the present invention.

First, the server 600 searches for a vehicle including the navigation device 400 located within a predetermined range of the server 600 at a predetermined time interval or randomly, and establishes a communication connection with the searched corresponding vehicle. To perform. Here, the server 600 includes a terminal 603 provided at the station or a terminal 604 provided on the road. The server 600 also includes an advanced traffic management system (ATMS), an advanced traffic information system (ATIS), an advanced public transportation information system (APTS), an advanced logistics operation system (CVO), an advanced automobile and road information system (AVHS). Intelligent traffic system (ITS), and the like.

Thereafter, the server 600 transmits at least one of the plurality of advertisement information previously stored in the server 600 to the searched at least one vehicle, respectively (SP71).

Subsequently, the controller 408 of any vehicle that receives the at least one advertisement information transmitted from the server 600 may include current speed information, location information (including GPS information), and user preference (including priority information) of the vehicle. It is determined whether to output the at least one advertisement information based on the vehicle information, including).

For example, the control unit 408 may be configured such that the current speed of the vehicle is equal to or smaller than a preset value (for example, 0 km / h) and the location information included in the received advertisement information is a predetermined distance of the vehicle location information. Determining the output of the received advertisement information when the location is within a predetermined distance, and when the current speed of the vehicle is greater than a preset value or the location information included in the received advertisement information is located outside a predetermined distance of the vehicle location information. It is determined whether the output of the received advertisement information is impossible or discarded.

When the controller 408 determines the output of the at least one advertisement information, the controller 408 processes the received advertisement information by a predetermined signal, and then the signal processed advertisement information (video information, audio information, and And at least one of additional information) are output to the display unit 406 and / or the audio output unit 407 in the vehicle.

In addition, when the advertisement information is displayed on the display unit 406, the control unit 408 generated by the control unit 408 based on the current position (or location information of the vehicle) of the vehicle in a portion of the display unit 406. The road guide information may be displayed, and the advertisement information may be displayed in another area of the display unit 407. That is, the advertisement information displayed on the display unit 406 may be displayed in various ways as shown in FIGS. 5A to 5D.

In addition, the entire screen area of the display unit 406 on which the road guidance information, the image information, and the additional information are displayed may be divided into upper / lower multi-screen divisions, left / right multi-screen divisions, and picture in picture (PIP). The entire screen area may be divided into various sizes and shapes by combining methods, and the method of displaying at least one of the road guide information, the image information, and the additional information on the display unit 406 is limited thereto. It is not.

Subsequently, when the user selects some of the image information or the additional information through the input unit 401 from the image information and the additional information displayed on the display unit 406, the controller 408 may select the selected image information. Alternatively, the route search may be performed based on location information of the corresponding shop corresponding to the additional information (eg, corresponding to a destination) and location information of the terminal including the controller 408 (eg, corresponding to a departure point). The route search result may be output through the display unit 406 and / or the voice output unit 407 (SP72).

Thereafter, the controller 408 disconnects the communication with the server 600 or outputs the display unit 406 and / or the voice output when the speed of the vehicle that is confirmed in real time is greater than the preset value. The control unit 407 stops the output of the advertisement information being output (SP73).

As such, the server located on the station or road transmits the advertisement information to the terminal 400 located within a predetermined range of the server, and the terminal 400 receiving the transmitted advertisement information reflects the vehicle information. It can also be configured to output information.

As shown in FIG. 9 to FIG. 12, in transmitting or outputting advertisement information reflecting the speed of the vehicle and / or the preference of the user, the speed of the vehicle at the server side among the plurality of advertisement information previously stored on the server side. And / or select at least one advertisement information based on a user's preference to transmit the selected at least one advertisement information to the vehicle, and further, among the at least one advertisement information transmitted from the server side, And / or select one or more advertisement information based on a user's preference and output the selected one or more advertisement information to the vehicle. As such, the configuration may be changed according to which of the vehicle or server uses the speed of the vehicle and / or the user's preference, and in the present invention, the vehicle may be used in any of the vehicles or servers as in the above embodiments. Speed and / or user preferences may be used.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

1 is a block diagram showing the configuration of a mobile terminal for explaining a navigation device according to an embodiment of the present invention.

2 is a block diagram showing the configuration of a telematics terminal for explaining a navigation device according to an embodiment of the present invention.

3 is a block diagram showing the configuration of a navigation device according to an embodiment of the present invention.

4 is a flowchart illustrating a navigation method according to a first embodiment of the present invention.

5A through 5D illustrate screen division examples of the display unit according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating a navigation method according to a second embodiment of the present invention.

7 is a diagram illustrating an example of an advertisement providing server according to an exemplary embodiment of the present invention.

8 is a flowchart illustrating a navigation method according to a third embodiment of the present invention.

9 is a signal flowchart illustrating a communication process between a vehicle and a server provided with a navigation device according to a fourth embodiment of the present invention.

10 is a signal flow diagram illustrating a communication process between a server and a vehicle provided with a navigation device according to a fifth embodiment of the present invention.

11 is a signal flowchart illustrating a communication process between a vehicle and a server provided with a navigation device according to a sixth embodiment of the present invention.

12 is a signal flowchart illustrating a communication process between a server and a vehicle provided with a navigation device according to a seventh embodiment of the present invention.

Claims (20)

Transmitting vehicle information to a server when the measured speed of the vehicle is equal to or smaller than a preset speed; Receiving at least one advertisement information transmitted from the server in response to the transmitted vehicle information; And And outputting image information, audio information, and additional information included in the received advertisement information. The method of claim 1, wherein the predetermined speed is, Navigation method, characterized in that 0Km / h. The method of claim 1, wherein the vehicle information, And at least one of the measured driving direction of the vehicle, location information, speed information, a unique ID of the vehicle, and a user's preference. The method of claim 1, wherein the transmitting of the vehicle information to a server comprises: Searching for at least one server adjacent to a predetermined range of the vehicle; Performing a communication connection with the searched at least one server; And And transmitting the vehicle information to at least one server connected to the communication. The method of claim 4, wherein the server, A traffic light, a street lamp, a terminal provided at a station, a terminal installed on a road, an information providing center, and an advertisement providing server. The method of claim 1, wherein the additional information is And at least one of a store name, a store location, a phone number, brief description information of the store, and image information corresponding to the video and audio information. The method of claim 6, wherein the outputting of the image information comprises: And displaying additional information in a first area of the display unit and displaying additional information in a second area of the display unit, or displaying the additional information in a partial area on the image information displayed on the display unit. The method of claim 1, Receiving a GPS signal and generating first position data of the vehicle based on the received GPS signal; Generating second position data based on a driving direction and a speed of the vehicle; Generating an estimated position based on the first position data and the second position data; Matching a map matching link included in the estimated position with map data; Generating road guidance information based on the matched result; And And displaying the road guidance information on a display unit. The method of claim 8, wherein the outputting of the image information comprises: And displaying the road guide information in a first area of the display unit and displaying the image information and additional information in a second area of the display unit. The method of claim 1, If the additional information is selected by a user, performing a route search based on location information of a vehicle and shop location information included in the additional information; And displaying the performed route search result on a display unit. A control unit for transmitting vehicle information to a server when the speed of the vehicle measured by the sensor unit is equal to or smaller than a preset speed; A communication unit receiving advertisement information transmitted from the server in response to the transmitted vehicle information; A display unit configured to output image information and additional information included in the received advertisement information under control of the controller; And And a voice output unit configured to output voice information included in the received advertisement information. The method of claim 11, wherein the predetermined speed is, Navigation device, characterized in that 0Km / h. The method of claim 11, wherein the vehicle information, And at least one of the measured driving direction of the vehicle, location information, speed information, unique ID of the vehicle, and preference of the user. The method of claim 11, wherein the additional information, And at least one of a store name, a store location, a phone number, a brief description of the store, and image information corresponding to the video and audio information. The method of claim 14, wherein the display unit, The display apparatus of claim 1, wherein the video information is displayed in a first area and the additional information is displayed in a second area. The method of claim 14, wherein the display unit, And displaying the image information on a part or the whole area of the display unit, and displaying the additional information on the part or the whole area of the displayed image information. The method of claim 11, wherein the control unit, And when the additional information is selected by a user, searching for a route based on current location information of the vehicle and shop location information included in the additional information. The method of claim 17, wherein the control unit, And displaying the performed route search result on the display unit. When the measured speed of the vehicle is equal to or smaller than the preset speed, at least one advertisement information is selected based on vehicle information including at least one of driving direction, location information, and user preference of the plurality of stored advertisement information. Doing; Outputting image information, audio information, and additional information included in the selected advertisement information; When the additional information is selected by a user, performing a route search based on location information of the vehicle and shop location information included in the additional information; And And outputting the result of the performed route search. When the measured speed of the vehicle is equal to or smaller than the preset speed, transmitting vehicle information including a driving direction of the vehicle, location information, speed information, and a unique ID of the vehicle to the server; Receiving at least one advertisement information transmitted from the server in response to the transmitted vehicle information; Determining whether to output the received advertisement information based on previously stored user preferences; As a result of the determination, when outputting the received advertisement information, outputting image information, audio information, and additional information included in the received advertisement information; When the additional information is selected by a user, performing a route search based on location information of the vehicle and shop location information included in the additional information; And And outputting the result of the performed route search.

Images