KR20100041406A - Smart clothes for advertising publicity of event and working embodiment method thereof - Google Patents
Smart clothes for advertising publicity of event and working embodiment method thereof Download PDFInfo
- Publication number
- KR20100041406A KR20100041406A KR1020080100573A KR20080100573A KR20100041406A KR 20100041406 A KR20100041406 A KR 20100041406A KR 1020080100573 A KR1020080100573 A KR 1020080100573A KR 20080100573 A KR20080100573 A KR 20080100573A KR 20100041406 A KR20100041406 A KR 20100041406A
- Authority
- KR
- South Korea
- Prior art keywords
- light emitting
- pad
- control
- signal
- unit
- Prior art date
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Classifications
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- A—HUMAN NECESSITIES
- A41—WEARING APPAREL
- A41D—OUTERWEAR; PROTECTIVE GARMENTS; ACCESSORIES
- A41D1/00—Garments
- A41D1/002—Garments adapted to accommodate electronic equipment
-
- A—HUMAN NECESSITIES
- A41—WEARING APPAREL
- A41D—OUTERWEAR; PROTECTIVE GARMENTS; ACCESSORIES
- A41D13/00—Professional, industrial or sporting protective garments, e.g. surgeons' gowns or garments protecting against blows or punches
- A41D13/002—Professional, industrial or sporting protective garments, e.g. surgeons' gowns or garments protecting against blows or punches with controlled internal environment
-
- A—HUMAN NECESSITIES
- A41—WEARING APPAREL
- A41D—OUTERWEAR; PROTECTIVE GARMENTS; ACCESSORIES
- A41D27/00—Details of garments or of their making
- A41D27/08—Trimmings; Ornaments
- A41D27/085—Luminous ornaments
Abstract
Description
The present invention relates to a smart clothing for event advertising promotion and a method of implementing the same using the same, and more specifically, using a light emitting member attached to the smart clothes to play a game of various forms in which the advertising image for the company's products and brands are grafted The present invention relates to smart clothing for event advertisement promotion and an operation method using the same, which enables the promotion of an efficient advertisement while satisfying consumers' purchase desires by stimulating the sense of young consumer.
In general, the age of corporate market competition is inherent in the intrinsic quality and performance of the product, and as the technology level of companies is almost the same, the strategy of targeting the market with technological advantage is facing limitations. The need to create unique products and corporate image by utilizing all the different factors is emerging.
With the recent development of the information age due to the rapid development of the Internet and information and communication, companies are not only expressing corporate identity, but also actively and differentiated marketing activities as necessary tasks to improve the business environment. In addition, the logo or brand is becoming a marketing weapon as a company-specific asset.
Recently, event and advertising promotion companies and corporate identity consulting companies have been attracting attention in the market, which indicates that the competitiveness in the corporate market is changing from internal to external factors.
In particular, corporate advertising is one of the marketing communication activities. It has various effects in delivering various information about products to consumers, promoting sales directly, and introducing products or promoting sales. Is given.
The creativity of the advertisement refers to the breakthrough idea of the advertisement, that is, the idea or the artistry. Since the consumer is exposed to numerous advertisements in one day, the creative advertisement that can focus the consumer's attention from the perspective of the advertiser who wants to promote the advertisement. Various methods have been attempted, and in order to satisfy various preferences of the sensual young people, advertising methods through event events are being carried out a lot.
In other words, it focuses the attention of consumers through various lighting devices and decorative objects that stimulate the visual sense, and creates an atmosphere such as a celebration event or a party hall as a whole atmosphere, and various ornaments or visuals on the costume itself of the event event assistant. It is a situation that is made to attach the decorative pads to stimulate the young people to focus the view.
The advertising method through the conventional event event as described above consists of a simple and uniform event type of events, so that the young people who feel sensation can easily feel bored and do not concentrate their attention. There has been a problem that the effect of the advertisement is lowered in the end because it does not acquire the attention of the.
Recently, in order to accelerate the diversification and globalization of lifestyles and to be competitive with the changes in the market due to the recent growth of education and the development of multimedia, it is necessary to create differentiated marketing. In the case of the advertising method, there is a problem that it is difficult to expect effective advertising effects due to the limitations of the marketing method.
The present invention has been made in order to solve the above-mentioned conventional problems, while lucky lucky draw or various games are implemented by using smart clothing with a light emitting member that reacts according to a specific action or situation of the event event host, while the goods and brands of the company are implemented. By incorporating advertisements for consumers, consumption patterns stimulate the senses of young consumers, while enhancing the brand value of the company with differentiated marketing strategies, and satisfying the consumers' purchasing needs. .
Smart clothing to which the light emitting member and the control pad is attached according to a specific action or situation of the event event host to achieve the above object; A light emitting member attached to the smart clothing and receiving a control signal of a control pad to emit light through a light emitting unit; A control pad formed inside the smart garment and electrically connected to a sensing means formed outside the smart garment through a coupling part having a connection terminal; It is intended to implement a smart clothing for event advertising promotion consisting of a configuration; the sensing means is formed on the outside of the smart clothing and electrically connected to the control pad formed inside the smart clothing through a coupling portion formed with a connection terminal.
The sensing means integrally formed with the control pad is formed inside the smart garment and is configured to be coupled to the fixing hole of the coupling member formed on the outside of the smart garment.
The light emitting member is configured to be formed inside the hollow portion using a soft synthetic resin, one side of the transparent vinyl pad coupled to the light emitting portion; A light emitting unit which is coupled to one side of the transparent vinyl pad using an LED to emit light by receiving power; A reflective coating layer coated with micro particles having a property of reflecting light on the rear and side surfaces of the transparent vinyl pad; A print layer replaceable with a configuration sandwiched between the transparent vinyl pad and the opaque pad by using a transparent synthetic resin material having various patterns of printed patterns; Consists of an opaque pad layer that one side is integrally coupled to the transparent vinyl pad by using an opaque material that is easily transmitted through the light emitted from the light emitting portion.
The light emitting member is a light emitting unit for emitting light to the optical fiber pad by receiving power supply in the state of being inserted into the light emitting unit connector using the LED; A light emitting unit connector configured to fix the optical fiber pad in a bundle form on one side to facilitate light emission by the light emitting unit; One side is fixed to the light emitting unit connector to form a bundle of bundles, the other side is arranged so that the end is closed so that the light is not emitted by the optical fiber pad to emit light through the pattern display; Fixing pads which mutually couple the optical fiber pads using soft synthetic resins; A binding pad for binding the optical fiber pad to the smart garment using a soft synthetic resin having predetermined binding means; The thermal transfer film is attached to the crimping portion of the optical fiber pad formed by pressing various patterns of the shape of the pattern, and the pattern display unit which displays various patterns to be recognized from the outside by the emission of light provided from the light emitting unit.
The control pad receives a signal sensed through various sensors constituting the sensing means and a voice signal input through the sound adult input unit, and then applies a control signal to the driving means according to a predetermined program to implement a game method through the light emitting member. Control means for controlling the corresponding configuration means so that the image is implemented through the optical fiber pad, the sound output through the speaker, the fragrance emission through the smell sensor can be displayed to the outside; A game driver which is electrically connected to a light emitting member emitting light by an LED method and receives a control signal from a control means to drive a game program consisting of a preset dice, roulette, and lucky draw to emit light of each light emitting member; An acoustic driver for receiving a signal and outputting an audio file stored in a memory through a speaker, an image driver electrically connected to a light emitting member emitting light using an optical fiber method and receiving a control signal from a control means to emit light in a predetermined image form; A driving means comprising an olfactory driver that receives a control signal from the control means and drives a smell sensor to emit a specific aroma to the outside; A voice recognition unit filtering the noise signal of the user's voice input through the microphone, amplifying the voice signal to a predetermined size, converting the voice signal into a digital voice signal recognizable by the control unit, and transmitting the digital signal to the control unit; A mode converter which receives a signal input by an operation of the mode switch and selects a game driver, an acoustic driver, an image driver, and an olfactory driver of the driver through a control means accordingly; A memory card reader unit which downloads a predetermined program and transmits the predetermined program to the control unit through binding with various types of memory cards; A power supply unit for supplying a predetermined amount of power to each circuit and element by maintaining any voltage having a voltage change at a predetermined voltage at which the control means can operate; A sensor connector unit electrically connected to various sensors constituting the sensing unit to transmit a signal sensed by the sensing unit to the control unit; A connector unit electrically connected to the driving unit, the memory card reader unit and the wireless communication unit to transmit predetermined data and control signals to the control unit; The battery connector is electrically connected to the power supply unit to supply power from the outside.
The sensing means is composed of a vibration sensor, an image sensor, a temperature sensor, an ultrasonic sensor, a thermal sensor, an olfactory sensor, and is configured to transmit a sensed signal to a control means.
Selecting driving means formed on a control pad by manipulation of a mode conversion switch formed on the smart clothing; Setting one of a vibration sensor, an ultrasonic sensor, and a thermal sensor as an input module for driving the driving means; Transmitting a sensing signal detected through a sensor set as the input module to a control means; The control means receives a signal input through a sensor set as an input module, by applying a control signal to the selected drive means to be expressed in a form that can be recognized from the outside through the light emitting member; smart clothing for event advertising promotion It is to implement the operation implementation method using.
Setting a voice recognition unit as an input module for driving the driving means; The voice recognition unit converts a specific voice of the smart clothing wearer input through the microphone into a digital voice signal recognizable by the control means and transmitting the control means; The control means receives the voice signal input through the voice recognition unit, and then applies a control signal to the selected drive means to be displayed in a form that can be recognized from the outside through the light emitting member.
Transmitting an odor detection signal detected through the olfactory sensor of the sensing means formed in the smart clothing to the control means; The control means receives a signal input through the olfactory sensor, and then applying a control signal to the olfactory drive unit to emit a specific perfume fragrance through the smell sensor; It was intended to be implemented.
Selecting one of a dice game, a roulette game, and a lucky draw game by operating a mode change switch formed in the smart clothing to transmit a game selection signal to the control means; The control means may be configured to apply the control signal to the game drive to designate the selected game to drive; When the input signal of the input module for driving the selected game is input, the control means driving a selected program among a preset dice game, a roulette game, and a lucky draw game by applying a control signal to a game driving unit; Power is supplied to the light emitting members arranged in the selected game form, and the light emitting members having a specific number are emitted to be displayed in a form that can be recognized from the outside. It would be.
Selecting an image drive by operating a mode conversion switch formed in the smart clothing and transmitting an image drive selection signal to the control means; The control means comprises the steps of applying a control signal to the image driver to prepare for driving the image; When the input signal of the input module for driving the image is input, the control means driving a predetermined image driving program by applying a control signal to the image driver; It is intended to implement a method of implementing an operation using smart clothes for event advertisement promotion, which comprises the step of expressing various images in a form that can be recognized from the outside through the pattern display unit formed on the optical fiber pad by supplying power to the light emitting members arranged in the image driving form. .
The control unit is configured to control the image driver according to the detected temperature change amount by setting a temperature sensor as an input module for driving the image driver.
The present invention is configured so that the light emitting member reacts according to the specific behavior of the clothing wearer on the smart clothing to be used in the event event for advertising promotion to implement a variety of games, such as dice game, a lott game, lucky draw, etc. Grafting can focus the attention of consumers, thereby improving the advertising effect.
By using a wireless communication module to enable the download and update of various software through communication with an external computer, it is possible to control the light emitting member on the smart clothing according to the various purposes and situations according to the promotion of events and advertisements, It is easy to attach and detach the control pad and the light emitting member fixed on the smart clothing has the effect of improving the convenience of the user and the utility of the product.
Hereinafter, with reference to the drawings will be described in detail the event advertising promotional smart clothing (1) and the operation implementation method using the same.
FIG. 1 is a front view showing an embodiment of an event advertisement promotional
As shown, the
The
The
When the
Looking at another embodiment of the
The
The driving means 22 is composed of a
When the voice of the user is input through the
The
The memory
The
The
The sensing means 30 is basically formed to be separated from the
As shown in FIG. 4A, the
The wireless communication means 40 is to enable remote control using a communication module, such as serial Bluetooth, serial ZigBee, communication between the
As described above, the operation of the event advertisement promotional
The present invention by combining the
The
The
The
As described above, when the
Example 1 (dice game)
The wearer of the
In this case, an input module for driving a dice game must be set through the
When the detection signal is transmitted to the control means through the input module for driving the
[Example 2 (roulette game)]
The wearer of the
At this time, it is necessary to set an input module for driving the roulette game through the
When the signal is transmitted to the control means 21 through the input module for driving the
Example 3 (luck ticket lottery)
The wearer of the
At this time, it is necessary to set an input module for driving the lucky draw through the
When a signal is transmitted to the control means 21 through an input module for driving the
As the dice game, the roulette game, and the lucky draw game are progressed through the
In particular, when detecting a variety of smells, such as alcohol smell, bad breath or odor emitted from the surroundings through the
In addition, looking at the action of the smart clothing (1) using the
Looking at the process of manufacturing the
When the
In addition, as shown in FIG. 6D, the
In addition to the crimping method of the
In addition, when weaving the smart garment (1) in a knitted garment as shown in Figure 8, during the knitting, the optical fiber (4) is sandwiched between the knit all (3) to be knitted to the
The
Example 4 (Image Drive)
The wearer of the
In this case, an input module for driving an image should be set through the
When the input signal is transmitted to the control means 21 through the input module for driving the
As described above, the
Figure 1 is a front view showing an embodiment of an event advertising promotional smart clothing applied to the present invention
Figure 2 is an internal configuration of the control pad of the event advertising promotional smart clothing applied to the present invention
Figure 3 is a cross-sectional view showing a light emitting member of the smart clothing for event advertising promotion applied to the present invention
Figure 4ab is a schematic cross-sectional view showing a combined state of the control pad and the sensing means attached to the smart clothing for promoting event advertising applied to the present invention
Figure 5 is an exemplary view showing a light emitting member of another embodiment of the smart clothing for promoting event advertising applied to the present invention.
Figure 6abcde is a block diagram showing a manufacturing process of the light emitting member made of the optical fiber pad of the smart clothing for event advertising promotion applied to the present invention
Figure 7abc is a state diagram showing an embodiment implemented by the game driving unit of the smart clothing for event promotion applied to the present invention
Figure 8 is an exemplary view showing a state in which the optical fiber knitted in the smart clothing for event promotion applied to the present invention.
* Description of Signs of Main Parts of Drawings *
1.
11.
12a.
14. Printed
16.
18. Binding
19a.
20a. Coupling
22. Driving means 22a. Game driver
22b.
22c.
22d '.
23a.
24a.
26.
28.
30. Detection means 31. Vibration sensor
32.
34.
36.
38.
Claims (12)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020080100573A KR20100041406A (en) | 2008-10-14 | 2008-10-14 | Smart clothes for advertising publicity of event and working embodiment method thereof |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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KR1020080100573A KR20100041406A (en) | 2008-10-14 | 2008-10-14 | Smart clothes for advertising publicity of event and working embodiment method thereof |
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Publication Number | Publication Date |
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KR20100041406A true KR20100041406A (en) | 2010-04-22 |
Family
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KR1020080100573A KR20100041406A (en) | 2008-10-14 | 2008-10-14 | Smart clothes for advertising publicity of event and working embodiment method thereof |
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Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101113412B1 (en) * | 2010-07-22 | 2012-02-29 | 이경식 | Touching type musical instrument combined with light and image |
KR101381860B1 (en) * | 2012-08-10 | 2014-04-04 | 동아대학교 산학협력단 | Smart garment having light emitting function |
KR101439745B1 (en) * | 2013-02-21 | 2014-09-12 | 김희삼 | Smart garment capable of controlling color itself |
WO2017057811A1 (en) * | 2015-10-02 | 2017-04-06 | 삼성전자주식회사 | Smart garment, user terminal, system including same, and method of changing design of smart garment |
WO2018117329A1 (en) * | 2016-12-20 | 2018-06-28 | 이매리 | Smart cheering system |
EP3398464A1 (en) * | 2017-05-04 | 2018-11-07 | RPE GmbH | Garment |
-
2008
- 2008-10-14 KR KR1020080100573A patent/KR20100041406A/en active IP Right Grant
Cited By (8)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101113412B1 (en) * | 2010-07-22 | 2012-02-29 | 이경식 | Touching type musical instrument combined with light and image |
KR101381860B1 (en) * | 2012-08-10 | 2014-04-04 | 동아대학교 산학협력단 | Smart garment having light emitting function |
KR101439745B1 (en) * | 2013-02-21 | 2014-09-12 | 김희삼 | Smart garment capable of controlling color itself |
WO2017057811A1 (en) * | 2015-10-02 | 2017-04-06 | 삼성전자주식회사 | Smart garment, user terminal, system including same, and method of changing design of smart garment |
US11140926B2 (en) | 2015-10-02 | 2021-10-12 | Samsung Electronics Co., Ltd. | Smart garment, user terminal, system including same, and method of changing design of smart garment |
WO2018117329A1 (en) * | 2016-12-20 | 2018-06-28 | 이매리 | Smart cheering system |
EP3398464A1 (en) * | 2017-05-04 | 2018-11-07 | RPE GmbH | Garment |
WO2018202695A1 (en) * | 2017-05-04 | 2018-11-08 | Rpe Gmbh | Garment |
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