KR20100040577A - Method for monitoring a internet shopping mall and system thereof - Google Patents

Method for monitoring a internet shopping mall and system thereof Download PDF

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Publication number
KR20100040577A
KR20100040577A KR1020080099764A KR20080099764A KR20100040577A KR 20100040577 A KR20100040577 A KR 20100040577A KR 1020080099764 A KR1020080099764 A KR 1020080099764A KR 20080099764 A KR20080099764 A KR 20080099764A KR 20100040577 A KR20100040577 A KR 20100040577A
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KR
South Korea
Prior art keywords
product
click
shopping mall
menu
homepage
Prior art date
Application number
KR1020080099764A
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Korean (ko)
Inventor
조영준
채희준
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조영준
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Priority to KR1020080099764A priority Critical patent/KR20100040577A/en
Publication of KR20100040577A publication Critical patent/KR20100040577A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12—Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201—Dedicated interfaces to print systems
    • G06F3/1223—Dedicated interfaces to print systems specifically adapted to use a particular technique
    • G06F3/1237—Print job management
    • G06F3/125—Page layout or assigning input pages onto output media, e.g. imposition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
    • G06Q20/108—Remote banking, e.g. home banking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Abstract

PURPOSE: An internet shopping mall monitoring method and a system thereof are provided to reduce time and human resources, which are consumed for product selection and display by a shopping mall operator, by checking the product preference of visitors through the click counter analysis of a shopping mall homepage. CONSTITUTION: A shopping mall server detects the click of a specific menu or product(S104). A click counter module checks the frequency of selected click(S106). A click product analyzing module checks a product according to the number of the click(S107). A product display position analyzing module analyzes the product display position of each product(S108). Menu configuration, product display location, product replacement information are offered through a terminal of a shopping mall operator(S110).

Description

Method for monitoring a internet shopping mall and system

The present invention relates to a method for monitoring an internet shopping mall, and more particularly, analyzes a click counter of a visitor to determine a preference of a menu and a product, and changes menu configuration change information, product display position change information, product replacement information, etc. The present invention relates to a method and system for monitoring an internet shopping mall provided to an operator terminal.

In recent years, the rapid development of wired / wireless communication technology and the expansion and spread of the communication network on which it is based have provided various conditions that can be performed online through various tasks performed offline.

In particular, the Internet is a representative example of a communication service together with a mobile communication service, and is now recognized as an essential element of life in all parts of real life.

An internet shopping mall is a representative e-commerce using the Internet, and offline stores are implemented as virtual stores on the Internet, and visitors (buyers) analyze the various types of products displayed in the virtual stores after accessing the Internet. You can conveniently purchase the products you want through product evaluations by other buyers and comparison estimates with the same products from other stores.

In the Internet shopping mall, various menus and products sold on the homepage are displayed in various forms so that purchases of goods can be made through the selection of visitors (buyers).

In order to attract more visitors, advertisements of goods are placed on banner advertisements and event promotion pages of portals with a large number of visitors.

In the case of shopping malls, the role of the general manager (Merchandiser: MD), which manages the overall operation from selection of products to display and sales, is very important.

The general manager (MD) can select a product, register it in a shopping mall, and pay a lot of attention to the exposure of the registered product (product display) to bring the overall increase in sales, and the ability of the general manager (MD) through many years of experience It comes from the accumulation of knowhow.

However, simply selecting and registering a popular product based on the intuitive know-how of the general manager (MD), and displaying the product corresponding to the most optimal display position in the shopping mall according to the characteristics of the product by using a method such as analyzing the sales rate of the registered product. (Exposure) is rarely easy.

In particular, an operator who starts a shopping mall operation for the first time is not accustomed to the sales strategy including the selection of products and the selection of display locations, which leads to a decrease in sales.

In addition, although the visitor's access is induced because the proper registration of the product and the selection of the display location are not provided on the shopping mall homepage, the visitor's purchase needs cannot be satisfied, and thus, there is a problem in that the purchase of the product cannot be connected.

In the conventional shopping mall monitoring method, the number of visitors is analyzed through a log analysis for accessing the shopping mall homepage, and the technology to refer to the operation of the shopping mall homepage is analyzed by analyzing the visitor's inflow path and O / S specifications of the user's computer. It is becoming.

However, this technology can be used only as an objective reference that can only check the number of visitors in the operation of the shopping mall homepage, but it is not possible to determine the preference of the visitor (buyer) for the registered product, and the display position is the preferred location of the visitor (buyer). There is a problem that can not determine whether or not.

The present invention has been invented to solve the above problems, the purpose of which is to analyze the click counter of the visitor to analyze which menu of the homepage and which registered product to click on the menu configuration and products configured on the homepage of the shopping mall Information about customer preferences is displayed on the administrator's screen for easy identification.

Therefore, the popular menus and products with high preference by the visitor (buyer) are displayed in the main location, and the unfavorable menus and products with low preference are deleted or moved to another location, thereby providing increased sales for each product in the shopping mall operation. To increase convenience and preference.

According to an aspect of the present invention, there is provided a method for monitoring an internet shopping mall, the method comprising: displaying menu and product information displayed on a homepage on a visitor terminal when the visitor terminal access is detected; Generating a click point of a method set at a corresponding position when a click of a specific menu or product is detected from the visitor terminal; Counting the number of clicks by counting click points as the set period elapses, and analyzing a menu or a product according to the number of clicks; Analyzing the display position of each menu or product according to the number of clicks, and analyzing the number of clicks and the sales relationship to provide the administrator terminal with information on whether the menu configuration is changed, whether the product display position is changed, or whether the product is replaced.

In addition, the Internet shopping mall monitoring system according to another aspect of the present invention, the Internet; It includes a plurality of unspecified visitor terminals connected to the shopping mall through the Internet,

The shopping mall server provides a product information displayed on an unspecified visitor terminal homepage connected to execute a product sale and settle a payment price; A product management module for managing sales, goods receipt, inventory, and returns of various products displayed on the homepage; A click point generation module for generating a click point of a manner set at the clicked position each time a click is detected when a click on a menu or a product is detected from the visitor terminal; A click counter module for counting a selected number of times by counting a click point generated in a menu or a product through the click point generation module; A click product analysis module for analyzing a menu or a product according to the number of clicks; It includes a product display position analysis module for analyzing the display position for each menu or product according to the number of clicks to provide the administrator terminal with information on whether the menu configuration is changed, whether the product display position is changed, or whether the product is replaced.

According to the above-described configuration, the present invention can grasp the product preference of the visitor (buyer) through the click counter analysis of the shopping mall homepage, thereby saving time and effort for product selection and display of the general manager (MD) of the shopping mall operation. The effect is expected.

In addition, even for a novice operator of a shopping mall, popular items sold through the click counter analysis can be displayed in the main position to make it more visible, and unpopular items that are not sold much can be deleted or replaced with other display positions. In addition, we can expect a tangible effect of sales growth by product.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

In addition, the term module described herein refers to a unit for processing a specific function or operation, which may be implemented in hardware or software, or a combination of hardware and software.

1 is a diagram illustrating a schematic configuration of an internet shopping mall monitoring system according to an exemplary embodiment of the present invention.

The present invention comprises a visitor terminal (100A ~ 100N), the Internet 200 and the shopping mall (300).

Visitor terminals (100A to 100N) is composed of a plurality of unspecified terminals connected to the shopping mall 300 through the Internet 200, and about the menu or goods of interest on the homepage screen of the shopping mall 300 provided through the monitor To check more specific information, click the menu or product, and if there is a desire to purchase, pay the price offered through online payment and purchase the product.

The internet 200 provides an online connection between the unspecified visitor terminals 100A to 100N and the shopping mall 300.

The shopping mall 300 includes a shopping mall server 310, a product management module 320, a click point generation module 330, a click counter module 340, a click product analysis module 350, and a product display position analysis module 360. Include.

The shopping mall server 310 analyzes log information when there is a connection of the unspecified visitor terminals 100A to 100N through the Internet 200, and provides information on the homepage to the visitor terminals 100A to 100N to display the displayed product information. It provides a variety of product information according to the needs of the visitor terminal (100A ~ 100N) to execute the product sales, and to perform the overall operation of the shopping mall operation, such as receiving the payment price.

The commodity management module 320 executes overall commodity management such as sale and receipt of goods displayed on the homepage, inventory, and returns.

When the click point generation module 330 detects a click on a particular menu or product from the visitor terminals 100A to 100N, the click point generation module 330 is set at the clicked position whenever a click is detected, for example, as shown in FIG. Create a star as shown.

The click counter module 340 counts the number of clicks generated by counting the click points generated in the respective menus and products provided on the homepage.

The click product analysis module 350 analyzes the product according to the number of clicks in association with the click counter.

The product display position analysis module 360 analyzes the display position of each product in association with the click counter and the number of clicks.

Referring to the operation of monitoring the click counter of the visitor in the configuration of the present invention including the function as described above are as follows.

In operation S101, the shopping mall to which the present invention is applied determines whether the access of the homepage is detected from the unspecified visitor terminals 100A to 100N (S102).

The log information of the visitor is checked at the access of the homepage to determine whether a registered member or a nonmember is present.

If it is determined in S102 that access to the homepage of the unspecified visitor terminals 100A to 100N is detected, the shopping mall server 310 provides the homepage to the visitor terminals 100A to 100N to display the shopping menu and the displayed product information on the homepage. It gives (S103).

In the state in which the homepage of the shopping mall is displayed on the visitor terminals 100A to 100N as described above, it is determined whether a click on a specific menu or a product is detected (S104).

When a click on a particular menu or a product is detected in the visitor terminals 100A to 100N in S104, the click point generation module 330 detects a click point whenever a click is detected, that is, a click point set in a specific menu or a product. For example, as illustrated in FIG. 3, a star is generated (S105).

In addition, the click counter module 340 determines the number of selected clicks by counting the click points generated in the menu or the product according to, for example, the time / day / week progress (S106).

In addition, the click product analysis module 350 is linked to the click counter module 340 to identify the product according to the number of clicks (S107), the product display position analysis module 360 is linked to the click counter and the number of clicks The display position of each product is analyzed (S108).

After that, by analyzing the number of sales counters and sales relationship between each menu or product (S109), it is determined whether the menu is reconfigured, whether the display position of the product is changed, and whether the displayed product is replaced, and then the final conclusion of the shopping mall is not shown. Instructs through the terminal (S110).

Therefore, according to the information provided through the click counter, the shopping mall manager and general manager (MD) can display popular menus and products with high visitor preference in the main location so that they can be sold better. By displaying products by deleting or moving them to another location, the sales of each product in the shopping mall operation are improved, and convenience is provided to customers.

For example, as shown in FIG. 3A, for a period of time set for a box-damaged product displayed at location “A” providing an ultra low price discount displayed on the main location of the first page of the homepage, that is, hour / day / weekly. As a result of counting the number of clicks, the response of the visitor is not large. However, as shown in FIG. 3B, in the case of the weekly best product displayed at position "C" on the second page of the homepage, the click counter for the set period is high.

Therefore, the box-damaged goods which are located at the main display position of the homepage but low on the visitor's preference displayed in the "A" position are displayed at the bottom of the homepage or the "C" position on the second page, and displayed in the "C" position. Since there are many click counters, the weekly best products with high visitor preference are moved and displayed at position "A" on the first page, thereby providing convenience to customers and improving sales for the products.

In addition, the products displayed in the "B" position of the main page of the homepage is a product that has little preference of visitors who do not have a click counter, so for this product, remove the other items from the display position Display products with better display preferences or other positions.

As described above, the preference of the homepage visitor may be determined through analysis of clicks, and accordingly, the display position of the homepage content may not be limited to an internet shopping mall, but may also be applied to a portal homepage or a general homepage for corporate promotion. Detailed procedure for this is performed in the same or similar to the above-described operation, a detailed description thereof will be omitted.

For example, through the analysis of the click counter on the portal homepage or the corporate promotional homepage, articles or promotions with low visitor preference can be deleted or moved to subpages, and high-favorite articles or promotions can be displayed on the main page. It will be displayed so that more visitors can easily access the article or promotion.

The embodiments of the present invention described above are not implemented only through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It is included in the scope of rights.

1 is a diagram illustrating a schematic configuration of an internet shopping mall monitoring system according to an exemplary embodiment of the present invention.

2 is a flowchart illustrating an internet shopping mall monitoring procedure according to an embodiment of the present invention.

3A and 3B are diagrams illustrating an internet shopping mall monitoring result according to an exemplary embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100A ~ 100N: Visitor terminal 200: Internet

310: shopping mall server 320: product management module

330: click point generation module 340: click counter module

350: click product analysis module 360: product display position analysis module

Claims (5)

Displaying menu and product information displayed on the homepage on the visitor terminal when the visitor terminal access to the shopping mall homepage is detected; Generating a click point of a method set at a corresponding position when a click of a specific menu or product is detected from the visitor terminal; Counting the number of clicks by counting click points as the set period elapses, and analyzing a menu or a product according to the number of clicks; Analyzing the display position of each menu or product according to the number of clicks, analyzing the number of clicks and the sales relationship, and providing information on whether the menu configuration is changed, whether the product display position is changed, or whether the product is replaced to the manager terminal; Internet shopping mall monitoring method comprising a. The method of claim 1, Internet shopping mall monitoring method that provides information on whether to change the display position or delete the product according to the preference in the analysis of the display position for each menu or product according to the number of clicks. The method of claim 1, In the analysis of the display position for each menu or product according to the number of clicks, the Internet shopping mall monitoring method for inducing the display to the main position for the high-preferred products, and sub-location or deletion for the low-preferred products. Displaying articles and promotional contents registered in the homepage on the visitor terminal when the visitor terminal is detected on the corporate homepage or the portal homepage; Generating a click point at a click position according to a specific article or promotion content click of the visitor terminal; Analyzing the number of clicks of the visitor by counting the click points according to the passage of the set period; Analyzing the display position of the article or the promotion content according to the number of clicks, and then providing the homepage monitoring by providing the homepage manager terminal with a change in the display position of the article or the promotion content; Internet shopping mall monitoring method comprising a. Internet; It includes a plurality of unspecified visitor terminals connected to the shopping mall through the Internet, The shopping mall server provides a product information displayed on an unspecified visitor terminal homepage connected to execute a product sale and settle a payment price; A product management module for managing sales, goods receipt, inventory, and returns of various products displayed on the homepage; A click point generation module for generating a click point of a manner set at the clicked position each time a click is detected when a click on a menu or a product is detected from the visitor terminal; A click counter module for counting a selected number of clicks by counting a click point generated in a menu or a product through the click point generation module; A click product analysis module for analyzing a menu or a product according to the number of clicks; A merchandise display position analysis module for providing a manager terminal with information on whether a menu configuration is changed, a merchandise display position is changed, and whether or not a product is replaced by analyzing a menu or product display position according to the number of clicks; Internet shopping mall monitoring system comprising a.
KR1020080099764A 2008-10-10 2008-10-10 Method for monitoring a internet shopping mall and system thereof KR20100040577A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101439361B1 (en) * 2012-01-05 2014-09-12 순천향대학교 산학협력단 An on-line market service system based on a virtual map and the method thereof
KR102225212B1 (en) * 2020-09-29 2021-03-09 이대성 Artificial intelligence-based customer-customized shopping mall product recommendation and automatic product page configuration system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101439361B1 (en) * 2012-01-05 2014-09-12 순천향대학교 산학협력단 An on-line market service system based on a virtual map and the method thereof
KR102225212B1 (en) * 2020-09-29 2021-03-09 이대성 Artificial intelligence-based customer-customized shopping mall product recommendation and automatic product page configuration system

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