KR20100033119A - Picture frame type medium for advertisement using display device and advertising method using the same - Google Patents

Abstract

PURPOSE: A picture frame type advertisement medium using a display device of a terminal and an advertisement method thereof are provided to arrange multiple picture frame type advertisement media to a background screen continuously or arbitrarily and to circularly change the picture frame type advertisement media into multiple frames, thereby supplying advertisements of multiple companies at the same time using the background screen. CONSTITUTION: An advertisement method using a display device of a terminal comprises the following steps: executing a program in a background screen of a terminal by receiving the program from a website(200); linking preset life information providing site or advertisement site; executing images, characters, or videos related to life information or advertisement; and generating an event corresponding to an operation command when the operation command is inputted from a terminal(100).

Description

Picture frame type medium for advertisement using display device and advertising method using the same}

The present invention relates to a frame-type advertising medium and an advertising method using a display device of a terminal, and more particularly, to links to living information such as stocks, weather, calendars, clocks, schedule management, companies, and products that provide convenience to users on the desktop of a monitor. The present invention relates to a frame-type advertisement medium and an advertising method for executing a frame-type advertisement medium in which relevant advertisements are inserted and continuously exposed to the customer.

As the population of the Internet is rapidly increasing, modern people live in the age of 1PC per person or 1PC per household. In addition, PCs (computer terminals) are also being developed in various forms and applications, such as desktops, notebooks, and PMPs, and thus, methods of utilizing computer terminals are greatly expanded and evolved.

As such, one of the methods using the computer terminal is an advertisement method using the computer terminal. In other words, it is very attractive in terms of expanding the advertising effect as computer terminals become more popular.

The type of advertisement using a computer terminal is a method of running a website once, enabling a pop-up window to be activated on such a website, or inserting a banner on a part of a web page screen.

However, this method is possible only when the user runs a website using a computer terminal, so the advertiser cannot actively advertise in the position of the advertiser who does not know which website the user likes to visit. Also, it is a passive function that simply reads the advertisement activated by the pop-up method or the advertisement executed by the banner method, so that the corresponding advertisement can be actively selected and viewed according to the product purchase pattern and interest of the user. There is no problem.

In addition, in order to search for a product for a specific company, it is cumbersome to use the options such as favorites, automatic execution, etc., or to access the website or open market of the specific company one by one, and access the website or open market of the company. Even after the product code or product name has been acquired in advance, the product can be easily found, and also in the recent environment in which new products are poured in large quantities, there is a problem that the access to new products is deteriorated.

On the other hand, there are cases where the desktop is used in advertisements, in which case a desktop program provided by a specific advertising company is mounted and the method is executed every time the computer terminal equipped with the desktop is turned on. Advertisement through pre-made wallpaper is limited and one-time, which makes it difficult for advertisers to carry out more colorful and active advertising activities.

Accordingly, an object of the present invention is to sequentially or randomly arrange a plurality of frame-type advertisement media in which a link related to living information or advertisement is inserted in a space of a part or all of the desktop screen of a user monitor, and a plurality of frame-type advertisement media provided in advance. The present invention provides a frame-type advertisement medium and an advertisement method using a display device of a terminal that can be used to provide advertisements of a plurality of companies at the same time by using a space of part or all of the background screen by cyclically changing the frame.

In addition, another object of the present invention is to analyze the user's purchase patterns, interests and metadata created by the user to provide a matched advertisement to the computer terminal can be a matching advertisement for the user can increase the advertising effect The present invention provides a frame-type advertisement medium and an advertisement method using a display device of a terminal.

In addition, another object of the present invention is a plurality of frame-type advertising media is provided with advertisements for life information and products of interest, when the user clicks on the icon or other portion of the frame-type advertising media provides a link service, in particular product advertising In the present invention, a frame-type advertisement medium and an advertisement method using a display device of a terminal to induce a product purchase by providing a discount event when a user clicks on a purchase can be provided.

In addition, another object of the present invention is to minimize the framed advertising media displayed on the desktop when running other applications using a computer terminal, so that the user is able to perform some operations using the computer terminal The present invention provides a frame-type advertising medium and an advertising method using a display device of a terminal to continuously expose advertisement contents regardless of progress.

According to the present invention, the frame type advertising media program is provided on the website of the terminal receiving the program from the website, the predetermined living information providing site or advertising site is linked, and associated with the living information or advertising When a picture, text or video is executed and an operation command is received from the terminal, the frame type advertisement medium using the display apparatus of the terminal generates an event corresponding thereto.

The frame-type advertising medium may include a frame in which an advertiser's logo or an image selected by the advertiser is inserted or shaped into an advertiser's logo or a related product image; A main screen in which icons for the living information and product advertisements are inserted and pictures, texts, or videos are executed; And at least one design-content selection button for changing the design of the frame or rolling a picture, text or video of the main screen.

The main screen includes at least one icon, and the icon includes a weather, clock, calendar, stock and schedule management icon related to the living information, and an icon of an advertisement related product, and a site suitable for the nature of the icon is linked. When the icon is executed, it is preferable to link to the web page linked to the relevant living information or the advertisement-related product.

The design-content selection button includes a forward movement button and a backward movement button, and includes a frame selection button, a content selection button, and a design selection button of a frame-type advertising medium, or frame selection, content selection, and design selection collectively. It is preferable to be provided with one selection button to be made.

In the frame type advertising medium, when an operation command is input to a frame or main screen, the shape, size, or design of the frame type advertising medium may be changed or music or video designated by an advertiser may be executed.

In the frame-type advertising medium, when an operation command is input, the feature, description, and other related information of the related product image currently displayed by the frame may be executed.

In the frame type advertising medium, when another program is executed in the display device of the terminal, the frame type advertising medium may be displayed in a reduced size on one side of the display device.

In addition, the above object is performed in a website providing a frame-type advertising media program according to the present invention, the step of authenticating and registering a user; And providing an event from the website or the advertiser's website to the terminal when the frame-type advertisement media program provided and executed by the user receives an operation command from the terminal. It is achieved by the advertising method using the display device of the terminal relating to the advertising medium of the advertiser specified in advance.

In the providing of the event, when the product is purchased through a linked web site by executing the frame-type advertising medium, the product may be provided at a discounted price.

And calculating a frequency of an event generated through the frame-type advertising medium and providing a user with a reward corresponding to the frequency of the event.

In addition, the above object is performed in a website providing a frame-type advertising media program according to the present invention, the step of authenticating and registering a user; And providing an event from the website or the advertiser's website to the terminal when the frame-type advertisement media program executed by the user receives an operation command from the terminal, wherein the website is purchased by the terminal user. It is achieved by an advertisement method using a display device of a terminal which extracts a keyword of a history, a field of interest and metadata created by a user, calculates an advertisement to be updated, and provides the updated advertisement to the user terminal.

Advertisement is continuously exposed on the desktop of user monitors, and especially framed advertising media are created using the advertiser's image logos and symbols. As a result, the brand is continuously exposed to the logo and brand awareness becomes familiar. It also leads to sales, so the advertising effect is high.

In addition, since a plurality of frame-type advertising media are arranged on one side of the desktop screen, and advertisements are displayed in a sequential order, advertisement for a plurality of companies can be performed without occupying most of the desktop screen of the user monitor.

In addition, after analyzing the user's purchase patterns, interests and metadata created by the user provides a matching advertisement to the user terminal has a high advertising effect.

In addition, the framed advertising media includes icons for calendars, weather, schedule management, and product advertisements for items of interest, so that the necessary information can be obtained immediately by simply executing the icons.

In addition, running an icon for a product advertisement enables the user to purchase at a predetermined discounted price from the linked website, thus providing an economic benefit to the user.

In addition, the website can execute the icon of the frame-type advertising media in the terminal to store the number of linked links in the database, and reward the user of the terminal according to a predetermined reference number of links. Can be induced.

In addition, by displaying the frame-type advertising media as the product associated with the advertiser's product or the industry of the advertiser, and enters an action command on the frame-type advertising media to execute the description of the product or product by not knowing the product name or product number Even in the case of design can be able to recognize the product, and also has the effect of making it easy to read the description and features of the product.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. 1 is a conceptual diagram of a frame-type advertising medium according to the present invention.

The framed advertising media program is provided on the website 200.

First, a user of the terminal 100 accesses the website 200 and registers a user.

On the other hand, the user is provided with a frame-type advertising media program from the website 200, and the frame-type advertising media program is installed in the terminal 100. The framed advertising media program can be set to be executed automatically or manually and such a framed advertising media is composed of singular or plural.

The frame-type advertising medium is displayed on the desktop of the terminal 100, and includes icons for advertisements related to products of interest and products of interest such as stock information, calendar, weather, and schedule management, and each icon corresponds to a site corresponding to the characteristics thereof. The address is linked.

As such, when an execution command is detected for an icon or the like that enables access to various information, an event is generated from a website or a site corresponding to the characteristics of the icon. Here, the "event" refers to an action on a network in which the frame-type advertising medium requests information from a website or a site corresponding to the characteristics of an icon in response to a user's operation command and transmits the information to the user.

For example, when an icon related to schedule management of a frame-type advertising medium is executed, a link to a schedule management web service page is linked, and the user can easily move to the schedule management web service page simply by executing the frame-type advertising medium provided on the desktop.

In addition, if you run a framed advertising medium about a product of interest by mouse click, etc., the page about the product is linked to check the product information or the product sales page of the advertiser's website is provided. do.

And websites (200) aekjahyeong save the ring keuhan number of times to run the icons of advertising media in the database and provide users with compensation of the terminal (100) according to pre-specified number of criteria linked in the terminal 100, aekjahyeong ad Induce continued use of media programs.

2 is a framed advertising media program update  And about how to give rewards It is a flowchart .

First, the user of the terminal 100 accesses the website 200 and registers and logs in ( S401 ).

In this case, the user may arbitrarily select and designate an advertiser regarding a product, information, etc., which the user prefers, and the website may select the advertisement of the designated advertiser so as to be executed by the terminal of the user. In this case, you can separately build a DB for the advertisements of the advertisers selected and designated by each user, and operate them when the user logs in. Make sure

Then, the user requests the download of the frame-type advertising media program from the website 200, whereby the website 200 induces the download of the program by providing the frame-type advertising media program ( S403 ).

In this case, the download of the frame-type advertising media program may be performed regardless of the user registration and login.

The downloaded frame type advertising medium program is automatically executed in the terminal 100, and the frame type advertising medium is sequentially arranged on the display device of the terminal 100 ( S405 ).

In this case, the frame-type advertisement media program may be manually executed, or the frame-type advertisement media may be randomly arranged on the display device.

The frame-type advertising media program is designed in various ways according to the request of the advertising company and the user, and is displayed in the initial setting type upon initial installation.

In the initial setting type, the frame-type advertisement medium is located on one side of the background screen of the terminal 100, and the plurality of frame-type advertisement media may be arranged in sequence. A detailed description of the initial setting is referred to in FIG. 4.

Then, the frame-type advertising medium displayed on the desktop of the terminal 100 continues. update  Website 200 is the purchase of the terminal 100 user Breakdown Extracts keywords of interests and metadata created by the user to the terminal 100. update  Calculate the ad to do ( S407 ).

Website 200 is Update  To produce an advertisement for Update  Execute S409 ).

When the website 200 inputs an operation command to the icon, main screen or frame of the frame-type advertising medium in the terminal 100, the website 200 is linked to the advertiser or life information site linked with the icon, main screen or frame ( S411 ). , The website 200 collects the current status of these links of the terminal 100 ( S413 ).

The website 200 records and stores the number of times according to the collected status in the terminal 100 and provides a reward based on a predetermined number of times ( S415 ).

3 is a block diagram of an ad update module and a reward module of a website.

Aekjahyeong advertising media programs by the weather, and a clock, calendar, stock quotes and information about lifestyle information and care products available in icon form, this aekjahyeong advertising media websites (200) to a pre-specified amount of time to provide a user-friendly Is updated.

The website 200 is a framed advertising media program installed in the terminal 100 and continuously updates and provides advertisements suitable for a user's interest.

The module for updating such an advertisement is performed in the advertisement updating module 210 of the website 200.

The advertisement update module 210 calculates an advertisement to be updated from the member management module 220, the metadata keyword extraction module 230, and the advertisement keyword module 240.

The member management module 220 includes a member list DB 221 subscribed to the website 200, a purchase history DB 222 of the member, and a click history DB or a program execution history DB 223.

In general, when selecting a member to select the field of interest and items, such data is stored in the member list DB (221), so as to obtain the member's field of interest and item information with reference to the member list DB (221).

In addition, the purchase history DB (222) can be used to grasp the member's item of interest information based on the items purchased by the member.

The metadata keyword extraction module 230 extracts a keyword of metadata from the metadata DB 231 in which data created by the member on the website 200 is stored. This is matched with an advertisement keyword stored in the advertisement DB 241 in the advertisement update module 210.

In addition, since the frame-type advertising media program for the monitor is also linked to the site for the schedule management, keywords can be extracted based on the metadata of the schedule management site.

The advertisement keyword module 240 manages keywords corresponding to advertisements stored in the advertisement DB 241, and generates an advertisement by matching the interests and items of the members extracted by the member management module 220, or the metadata keyword extraction module. The updated advertisement is calculated by matching the keyword extracted from 230.

The website 200 provides a reward according to the number of times of use with the event for the continuous use of the frame-type advertising media program for the monitor of the user of the terminal 100.

The module that manages the reward is performed through the reward management module 260 and the member management module 220 as the reward providing module 250.

The reward management module 260 includes a reward history DB 261, and the reward history DB 261 includes a corresponding link number of the advertiser of the user of the terminal 100 stored in the click history DB 223 of the member management module 220. Therefore, the criteria for providing compensation and the details of compensation occurrence are stored.

4 is a diagram illustrating a frame-type advertising media program displayed on a terminal.

The frame-type advertising media program 50 for the monitor installed in the terminal 100 is automatically or manually executed when the computer is booted and is provided on one side of the background screen.

Framed advertising media program 50 is composed of a single or a plurality of framed advertising media (20 ~ 2n), each framed advertising medium includes a life information icon and icons for advertising for products of interest, according to each icon The site is linked.

The framed advertisement medium 10 is composed of a frame 11, a main screen 12 and a design-content selection button 15.

The frame 11 is inserted into an advertiser's logo or an image selected by the advertiser, or shaped into an advertiser's logo, a related product image, or the like.

The main screen 12 displays various information such as image logos and advertisements of other advertisers who sell goods or request advertisements to websites such as stock information, weather, calendar, clock, schedule management, etc. Consists of content.

In particular, although the frame 11 is set as a general square frame, it is possible to manufacture using a symbol of the advertising company or a product related to the advertiser as shown in FIG. For example, it could be Chanel's perfume bottle, Tag Heuer's watch shape, etc., which may serve to increase advertising effectiveness for an advertising company.

For example, when the frame 11 is in the shape of a perfume bottle of Chanel, if an icon is placed on one side of the frame 11 or a mouse on the frame to give an operation command, the perfume product constituting the corresponding frame 11 of the Chanel is Features, descriptions, etc. can be executed, and in the case of a Tag Heuer watch, a function or a method of using the product can be executed.

Since the frame 11 is provided in various shapes in advance for one advertiser, for example, in the case of a Tag Heuer watch, a new watch or a hit may be provided by the advertiser by framing the shape of the watch that the advertiser is selling mainly, and providing the same to the user in a rolling manner. There is an effect that can easily advertise a product, etc., and can also provide an explanation on the product immediately.

The design-content selection button 15 includes a forward moving button 13 and a backward moving button 14 of the frame-type advertising medium, and various frames of the frame-type advertising medium provided in advance by using the design-content selection button 15. And various designs of the main screen, various contents, and the like.

Although not shown, the design-content selection button 15 may be provided in plural in addition to the singular. When provided in the singular, the design-content selection button 15 may function to change the frame design, the main screen design, or the like at the same time. In this case, each selection button 15 may be provided to have respective functions for changing the frame, the design of the main screen, and the contents.

When the terminal is in a state where the desktop is shown, as shown in FIG. 4, but when another program is executed in the terminal 100, the result is that the desktop is blocked by the other program, thereby reducing the advertisement effect. In order to maintain the advertising effect as it is, the frame-type advertising medium is reduced and arranged on one side of the display device (not shown).

5 is a diagram illustrating a first embodiment in which a frame type advertising medium is displayed on a terminal.

The present invention can be expressed in the design of the frame-type advertising media in accordance with the design of the advertiser.

5 is an example of configuring a frame-type advertising medium suitable for the image of the above Chanel, if the advertiser is Chanel, designed around the Chanel logo.

Chanel's frame-shaped advertising medium 31 is composed of a Chanel logo frame 36, the main screen 32, and a plurality of icons 37-41 designed by the Chanel logo.

Here, inputting an operation command on the main screen 32 of the Chanel logo directly connects to the Chanel homepage to search for information on the Chanel.

Among the design-content selection buttons 15 of the frame-type advertising medium 31, the forward movement button 13 or the backward movement button 14 is executed to select various frames, designs or contents of the main screen, and the like.

Here, the icons will be described.

The plurality of icons 37 to 41 include icons for living information and product advertisements.

The weather icon 37 is inserted with a weather image representing the current weather in a frame designed with the Chanel logos on both sides.

The clock icon 38 may use an analog type clock image or use a digital clock according to a user's selection.

The schedule management icon 39 is linked to the schedule management web service page so that the user can directly access the schedule management web page simply by executing it as needed.

In the case of the perfume advertising icon 40, if this is executed, the usage, characteristics, price, etc. of Chanel's perfume products can be inquired and have an advertising effect. The sale page of the Chanel perfume sold on the website 200 is linked to a discount. You can also buy it at a price you have purchased.

Like the perfume advertisement icon 40, the bag advertisement icon 41 also displays a picture of the Chanel bag in the Chanel logo frame, and when executed, the sale page of the Chanel bag sold on the website 200 is displayed. Can be purchased at a discounted price.

As such, the advertisement can be continuously exposed to the desktop of the user terminal, and in particular, the advertisement can be designed and produced by using an image logo, a symbol, and related products of the advertisement company, thereby obtaining a large advertisement effect. The accessibility is very good.

In addition, a plurality of framed advertising media is provided with calendars, weather, schedule management, and product advertisements for items of interest, so that necessary information can be obtained immediately by simply executing the framed advertisement media icon located on the desktop.

FIG. 6 is a diagram illustrating a second embodiment in which a frame type advertising medium is displayed on a terminal.

FIG. 6 is an example of Chanel's framed advertising media 31 selected using the design-content selection button 15 in FIG.

The frame 36 is designed using an image of Chanel perfume, and a plurality of icons 37 to 39, 41 and 42 are provided on the main screen 32 of the Chanel perfume.

Icons are various services provided by the framed advertisement medium 31, and include weather icons 37, a clock icon 38, a schedule management icon 39, a bag advertisement icon 41 which is a product promotion icon, and a stock icon 42. This includes.

FIG. 7 illustrates a third embodiment in which a frame-type advertising medium is displayed on a terminal.

FIG. 7 is an example of configuring a framed advertisement medium suitable for an image of Givenchy among selected advertisers, and is applied to a framed advertisement medium design using a logo of a Givenchy.

7 is connected to the official homepage of the Givenchy when an operation command is made to the main screen 51 as in FIG. 5, and when the weather icon 52 is executed, the homepage which provides weather related information is linked.

Clock icon 53 displays the current time and, when executed, connects to a site that changes the design and type of clock icon 53.

In this case, since the clock is basically built in the computer terminal, it may be switched to a mode for changing the built-in time without a separate link. As such, in the case of an icon about a function basically built in a computer terminal, a separate link may not be necessary.

The calendar icon 54 links to the calendar web service page, and the sunglasses icon 55 links to the sunglasses sales page of Givenchy sold on the website 200, and when purchased from the linked page, the purchase price is reduced. It is possible to provide economic benefits to the user.

Product advertising-related icons, such as sunglasses icon 55 is updated from time to time it is possible to advertise a variety of products.

In addition, when an operation command is input to a frame or a main screen of the frame-type advertising medium by a mouse cursor of the terminal 100 positioned on an icon of the frame-type advertising medium 50 and the frame-type advertising medium, the size of the frame-type advertising medium. Is expanded, the design is changed, or a music, for example, an advertising agency's logo song and a flash file containing various videos are automatically executed.

Therefore, when the mouse cursor 56 is positioned on the sunglasses icon 55, the advertisement flash 60 may be executed to provide the user with detailed information about the sunglasses.

As such, we provide framed advertising media designed with Givenchy's logo, which is constantly exposed to the Givenchy logo while using the computer, and raises brand awareness, resulting in familiarity with the brand. Is high.

1 is a conceptual diagram of a frame-type advertising medium for a monitor according to the present invention;

2 is a flow chart of a method of providing updates and points of a framed advertising media program for a monitor;

3 is a block diagram of an ad update module and a point providing module of a website;

4 is a diagram showing a frame-type advertising media program for a monitor displayed on a terminal;

5 is a diagram illustrating a first embodiment in which a frame-type advertising medium is displayed on a terminal;

6 is a view showing a second embodiment in which a frame-type advertising medium is displayed on a terminal;

FIG. 7 illustrates a third embodiment in which a frame-type advertising medium is displayed on a terminal.

* Description of the symbols for the main parts of the drawings *

100: terminal 200: website

300: affiliate server 210: ad update module

220: membership management module 240: ad keyword module

250: point offering module

Claims (11)

The program is provided from the website and executed on the desktop of the terminal. A predetermined life information providing site or advertisement site is linked, and a picture, text or video associated with the living information or advertisement is executed, and a corresponding event is generated when an operation command is received from the terminal. Framed advertising media using the display device of the. The method of claim 1, The frame-type advertising medium, A frame in which the advertiser's logo or an image selected by the advertiser is inserted or shaped into the advertiser's logo or related product image; A main screen in which icons for the living information and product advertisements are inserted and pictures, texts, or videos are executed; And At least one design-content selection button for changing the design of the frame or rolling a picture, text or video of the main screen; Frame-type advertising media using the display device of the terminal, characterized in that consisting of. The method of claim 2, The main screen includes at least one icon, and the icon, Web, which consists of weather, clock, calendar, stock and schedule management icons related to the living information and icons of advertisement related products, and a site related to the icon is linked, and the icon is clicked to link to the living information or advertisement related products. Frame-type advertising media using the display device of the terminal, characterized in that linked to. The method of claim 3, wherein The design-content selection button, It consists of a forward button and a backward button, Display device of the terminal characterized in that the frame selection button, the content selection button, the design selection button of the frame-type advertising media is provided separately or provided as one selection button to collectively select the frame, content, and design Framed advertising media using. The method of claim 2, The frame-type advertising medium, When the operation command is input to the frame or the main screen, the frame type advertising medium using the display device of the terminal, characterized in that the shape, size or design of the frame type advertising medium is changed or the music or video specified by the advertiser is executed. The method of claim 2, The frame-type advertising medium, And a frame type advertisement medium using a display device of a terminal, wherein, when an operation command is input, a feature, a description, and other related information of a related product image represented by a frame is executed. The method of claim 1, The frame-type advertising medium, When the other program is executed in the display device of the terminal, the frame-type advertising medium using the display device of the terminal, characterized in that the frame-shaped advertising medium is displayed reduced on one side of the display device. On websites that offer framed advertising media programs, Authenticating and registering a user; And And providing an event to the terminal from the website or the advertiser's website when the frame type advertisement media program executed by the user receives an operation command from the terminal. The frame-type advertisement media program relates to an advertisement medium of an advertiser previously designated by a user. The method of claim 8, Providing the event, And when the product is purchased through the linked web site by executing the frame-type advertising medium, the product provides the product at a discounted price. The method of claim 8, Computing the frequency of the event generated through the frame-type advertising medium, and providing a reward corresponding to the frequency of the event to the user; Advertising method using a display device of a terminal. On websites that offer framed advertising media programs, Authenticating and registering a user; And And providing an event to the terminal from the website or the advertiser's website when the frame type advertisement media program executed by the user receives an operation command from the terminal. The website uses the display device of the terminal to extract an advertisement to be updated by extracting a purchase history of the terminal user, a field of interest and metadata of the user, and providing the updated advertisement to the user terminal. Advertising method.

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