KR101888625B1 - Search advertisement information suppling system, integrated system of search advertisement service having the system and search advertisement information suppling method using the system - Google Patents

Abstract

A search advertisement information providing system capable of providing search advertisement information highly relevant to a product to be sold, a search advertisement service integrating system having the same, and a search advertisement information providing method using the same. The search advertisement information providing system includes an information collecting unit, an information processing unit, and an information DB unit. The information collecting unit receives basic information for a search advertisement from a shopping mall management system for managing the shopping mall. The information processing unit receives the basic information from the information collecting unit and processes the morpheme of the basic information to generate search advertisement information. The information DB unit may receive and store the search advertisement information from the information processing unit, and provide the search advertisement information to the search advertisement service providing system. In this manner, since the basic information is provided from the shopping mall management system, the search advertisement information is generated after the basic information is provided, and the search advertisement service using the search advertisement information is provided to the advertiser in a customized manner, You can easily receive search advertising services.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a search advertisement information providing system, a search advertisement service integrating system having the same, and a search advertisement information providing method using the same. 2. Description of the Related Art [

The present invention relates to a search advertisement information providing system, a search advertisement service integrating system having the same, and a search advertisement information providing method using the search advertisement information providing system. More particularly, the present invention relates to a search advertisement information providing system, A search advertisement service integration system having the same, and a search advertisement information providing method using the same.

Due to the development of wired and wireless Internet technologies and mobile technologies, the advertising market is shifting from old-fashioned media such as TVs, newspapers, and magazines to offline media such as computers and mobile terminals. In response to these trends, research and development of a variety of methods for online advertising techniques are being conducted, and they are being applied to the actual online advertising market.

Currently, the online advertisement is classified into a simple display type (display type) advertisement that continuously displays the advertisement on the screen of the website using a banner or the like, and an advertisement that matches the search word inputted by the user, , And can be classified into a per-click charging method and a fixed-term charging method according to the charging method of the advertisement cost.

Currently, most online ads are served by search advertising and by pay-per-click. In providing such a search advertisement service, the advertisement exposure order is arranged in a format in which the advertisement exposure order is sorted in accordance with the advertisement cost set by the advertiser and is exposed at the top in order of the advertisement having the high advertisement cost.

On the other hand, in order to provide a search advertisement service to an advertiser, information on a keyword as a search target is required. Generally, such keyword information can be generated by a search result by users in a search engine such as a portal site, that is, a search history.

However, the search history generated by such a search engine not only has many keywords that are not related to the product search, but also may or may not have a keyword for the product that the advertiser intends to sell. Accordingly, it takes a long time for the advertiser to select a keyword having a high relevance to a product to be sold, or it is difficult to select an appropriate keyword, and thus there is a limit to receiving a search advertisement service for effectively selling the product.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a search advertisement information providing system capable of providing search advertisement information highly relevant to a product to be sold.

Another object of the present invention is to provide a search advertisement service integration system including the search advertisement information providing system.

Another object of the present invention is to provide a search advertisement information providing method using the search advertisement information providing system.

To solve these problems, a search advertisement information providing system according to an exemplary embodiment of the present invention includes an information collecting unit, an information processing unit, and an information DB unit.

The information collecting unit receives basic information for a search advertisement from a shopping mall management system for managing the shopping mall. The information processing unit receives the basic information from the information collecting unit and processes the morpheme of the basic information to generate search advertisement information. The information DB unit may receive and store the search advertisement information from the information processing unit, and provide the search advertisement information to the search advertisement service providing system.

The shopping mall may include an advertiser shopping mall operated by an advertiser for which the search advertisement service providing system provides a search advertisement service.

The shopping mall management system may include a web page management server that manages a web page for the shopping mall including the basic information in a format that can be collected by the information collecting unit. At this time, the web page for the shopping mall may include an XML (Extensible Markup Language) format file. In addition, the basic information included in the web page for the shopping mall may include at least one of a product name, a product description, a product category, and a product price.

The shopping mall management system may include a shopping mall management server having a shopping mall DB for managing a web page for the shopping mall and storing the basic information for providing the information to the information collecting unit.

The basic information includes product registration information including information on products registered in the shopping mall, search history information including information on search history in the shopping mall, and information on products sold through the shopping mall And the like. At this time, the product registration information may include at least one of a product name, a product description, a product category, and a product price, and the search history information may include at least one of a product name and a typing search word, , A product price, a return rate, a product margin, and a purchase means.

The shopping mall DB may include a goods registration DB storing the goods registration information, a search history DB storing the search history information, and a goods sale DB storing the goods sale information.

The search advertisement information may include at least one of search word information including a keyword for a product search, explanatory phrase information including a description of a product, and advertisement effect information including information about the advertisement effect. At this time, the search term information may include at least one of a product name, a product description, a product category, and a product name linked to a related word, and the description item information may include at least one of a product name, a product description, And the advertisement effect information may include at least one of a product price, a return rate, a product margin, and a purchase means in addition to a product name.

The information processing unit may include a morpheme processing unit for extracting a keyword for generating at least one of the search word information, the description phrase information, and the advertisement effect information through the morphological processing method for the basic information.

The morphological processing method may include at least one of parentheses, arithmetic operations, a comma (), a slash (/), a hyphen (-), an underbar (_), a colon (;), a shop (# Removal of the symbol characters; Removal of special characters used in computer input; Removal of preset characters to be removed; Elimination of redundant keywords; And removal of the Chinese character representation.

The information DB unit may include a search word DB for storing the search word information, a description phrase DB for storing the description word information, and an advertisement effect DB for storing the advertisement effect information.

Wherein the information processing section divides the keyword provided by the morphological processing section into at least one of the search word information, the description phrase information, and the advertisement effect information and transmits the keyword to at least one of the search term DB, the description phrase DB, And an information distributing unit for storing the information. At this time, the information distributing unit may match the descriptive phrase information with the search word information by 1: 1, and then transmit the descriptive phrase information to the descriptive phrase DB and store the same.

Wherein the search advertisement service providing system comprises a search word solution unit for providing a search word solution for a search word expansion using the search word information provided from the search word DB, And an advertisement effect solution unit for providing an advertisement effect solution for improving advertisement effect using the advertisement effect information provided from the advertisement effect DB.

The information processing unit may further include a morpheme analysis unit for analyzing the morpheme of the basic information and transmitting the morpheme to the morpheme processing unit.

The morpheme processing unit can deliver the merchandise sales information including at least one of the merchandise price, the return rate, the merchandise margin, and the purchasing means among the basic information without processing by the morphological processing method.

The information collecting unit may access the shopping mall management system every time the basic information is updated and collect the basic information.

The search advertisement service integration system according to an exemplary embodiment of the present invention includes a search advertisement information providing system and a search advertisement service providing system.

The search advertisement information providing system receives basic information for a search advertisement from a shopping mall management system managing a shopping mall, and generates search advertisement information by processing the morpheme of the basic information. The search advertisement service providing system receives the search advertisement information from the search advertisement information providing system and provides a search advertisement service using the search advertisement information.

The search advertisement service integration service may further include a search engine having a search advertisement database (DB) that performs a search function on the Internet and stores engine search advertisement information generated according to a search history. Here, the search advertisement service providing system receives the search advertisement information from the search advertisement information providing system, receives the engine search advertisement information from the search advertisement DB, and uses the search advertisement information and the engine search advertisement information Thereby providing the search advertisement service.

Wherein the search advertisement information providing system comprises: an information collecting unit that receives the basic information from the shopping mall management system; an information processing unit that receives the basic information from the information collecting unit and processes the morpheme of the basic information to generate the search advertisement information And an information DB unit for receiving and storing the search advertisement information from the information processing unit and providing the search advertisement information to the search advertisement service providing system.

The search advertisement information may include at least one of search word information including a keyword for a product search, explanatory phrase information including a description of a product, and advertisement effect information including information about the advertisement effect.

Wherein the search advertisement service providing system comprises a search word solution unit for providing a search word solution for a search word expansion using the search word information provided from the search advertisement information providing system, And an advertisement effect solution unit for providing an advertisement effect solution for improving advertisement effect by using the advertisement effect information provided from the search advertisement information providing system can do.

A method for providing search advertisement information according to an exemplary embodiment of the present invention is performed by a search advertisement information providing system connected to a search advertisement service providing system, Receiving the information, processing the morpheme of the basic information to generate search advertisement information, and providing the search advertisement information to the search advertisement service providing system.

The shopping mall may include an advertiser shopping mall operated by an advertiser for which the search advertisement service providing system provides a search advertisement service.

The shopping mall management system may include a web page management server that manages a web page for the shopping mall including the basic information in a format that can be collected by the search advertisement information providing system. At this time, the web page for the shopping mall may include an XML (Extensible Markup Language) format file.

The shopping mall management system may include a shopping mall management server having a shopping mall DB that manages web pages for the shopping mall and stores the basic information so as to be provided to the search advertisement information providing system. At this time, the basic information includes product registration information including information on products registered in the shopping mall, search history information including information on search history in the shopping mall, information on products sold through the shopping mall As well as merchandise sales information.

The search advertisement information may include at least one of search word information including a keyword for a product search, explanatory phrase information including a description of a product, and advertisement effect information including information about the advertisement effect.

The step of generating the search advertisement information may include extracting a keyword for generating at least one of the search word information, the description phrase information, and the advertisement effect information through the morphological processing method for the basic information.

The morphological processing method may include at least one of parentheses, arithmetic operations, a comma (), a slash (/), a hyphen (-), an underbar (_), a colon (;), a shop (# Removal of the symbol characters; Removal of special characters used in computer input; Removal of preset characters to be removed; Elimination of redundant keywords; And removal of the Chinese character representation.

The step of generating the search advertisement information may further include the step of dividing the extracted keyword into at least one of the search word information, the descriptive phrase information, and the advertisement effect information.

In the step of dividing the keyword into at least one of the search word information, the description phrase information, and the advertisement effect information, the description phrase information may be distinguished from the search word information by 1: 1 matching.

The generating of the search advertisement information may further include analyzing morphemes of the basic information for processing by the morphological processing method.

In the step of extracting keywords, product sales information including at least one of a product price, a return rate, a product margin, and a purchase means among the basic information can be delivered without processing by the morphological processing method.

In the step of receiving the basic information, the basic information may be collected by accessing the shopping mall management system every time the basic information is updated.

According to the search advertisement information providing system, the search advertisement service integrating system and the search advertisement information providing method using the same, the basic information for the search advertisement is provided from the shopping mall management system managing the shopping mall, The advertisement information is generated and the search advertisement service using the search advertisement information is provided to the advertiser in a customized manner so that the advertiser can easily receive the search advertisement service with the maximized advertisement efficiency.

In particular, if the shopping mall is a shopping mall that sells the same or similar merchandise as the merchandise desired to be sold by the advertiser (hereinafter, referred to as 'target merchandise') or a shopping mall operated by the advertiser, A plurality of keywords that are highly related to the keyword may be included. Accordingly, the advertiser can easily select and manage keywords having high relevance to the target product, thereby providing a search advertisement service with maximized advertisement efficiency.

1 is a conceptual diagram for explaining a search advertisement service integration system according to an embodiment of the present invention.
2 is a detailed block diagram of the search advertisement service integration system of FIG.
FIG. 3 is a diagram for explaining an example of a matching relationship between a basic information and an information DB in the search advertisement service integrating system of FIG. 2. FIG.
FIG. 4 is a diagram illustrating an example of a morphological processing method performed in the morphological processing unit of the search advertisement service integration system of FIG. 2;
5 is a diagram illustrating an example of a keyword extracted by the morphological processing method of FIG.
FIG. 6 is a diagram illustrating another example of a morphological processing method performed in the morphological processing unit of the search advertisement service integration system of FIG. 2. FIG.
7 is a diagram illustrating an example of a keyword extracted by the morphological processing method of FIG.
8 is a flowchart illustrating a method for providing search advertisement information according to an embodiment of the present invention.
FIG. 9 is a flowchart for explaining in detail the process of generating search advertisement information from the search advertisement information providing method of FIG.

The present invention is capable of various modifications and various forms, and specific embodiments are illustrated in the drawings and described in detail in the text. It should be understood, however, that the invention is not intended to be limited to the particular forms disclosed, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing. In the accompanying drawings, the dimensions of the structures may be exaggerated to illustrate the present invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprising" or "having ", and the like, are intended to specify the presence of stated features, integers, steps, operations, elements, parts, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, parts, or combinations thereof. In addition, A and B are 'connected' and 'coupled', meaning that A and B are directly connected or combined, and other component C is included between A and B, and A and B are connected or combined .

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not. Also, in the claims of a method invention, each step may be reversed in order, unless the steps are clearly constrained in order.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

FIG. 1 is a conceptual diagram for explaining a search advertisement service integration system according to an embodiment of the present invention. FIG. 2 is a detailed block diagram of the search advertisement service integration system of FIG. 1, FIG. 8 is a diagram for explaining an example of a matching relationship between a basic information and an information DB in an advertisement service integration system. FIG.

Referring to FIGS. 1 to 3, the search advertisement service integration system according to the present embodiment can provide basic advertisement information for a search advertisement from the shopping mall management system 100 for managing a shopping mall, System, a search advertisement information providing system (200) capable of generating and providing search advertisement information through the basic information, and a search advertisement service providing system (200) capable of providing the search advertisement service to the outside using the search advertisement information (300). Here, the shopping mall is a web site that can sell goods to consumers accessing through the Internet. The shopping mall service providing system 300 is a web site in which the search advertisement service providing system 300 is provided with an advertiser shopping mall operated by an advertiser, .

First, the shopping mall management system 100 includes a web page management server 110 that manages a web page for the shopping mall including the basic information in a format that can be collected by the search advertisement information providing system 200 can do. The web page management server 110 is a server that provides a user who can not directly manage a shopping mall operated by himself / herself to his / her server so as to manage the shopping mall in a form of a store, You can manage web pages of other shopping malls together.

In this embodiment, the web page for the shopping mall managed by the web page management server 110 can be easily provided to the search advertisement information providing system 200, for example, as the engine page 112, (Extensible Markup Language) format file which can provide a file name and a file name. At this time, the engine page 112 may open the basic information to any of the connected users according to the management policy of the web page management server 110, In some cases.

In the present embodiment, the basic information included in the web page for the shopping mall managed by the web page management server 110 may include at least one of a product name, a product description, a product category, and a product price, In addition, it may further include an update time, a product code, a product location (URL), and an image link, and may further include a manufacturer, a brand, a release date, a shipping cost, an event information,

The shopping mall management system 100 also includes a shopping mall DB 120A that manages a web page for the shopping mall and stores the basic information so as to be provided to the search advertisement information providing system 200, Management server 120 as shown in FIG. The shopping mall management server 120 is a server that is directly owned and managed by an advertiser operating the shopping mall, and may be a server that manages its own shopping mall such as a large shopping mall, an open market, and the like.

The basic information stored in the shopping mall DB 120A includes product registration information including information on products registered in the shopping mall, search history information including information on a search history in the shopping mall, And merchandise sales information including information on merchandise sold through the network. Here, the shopping mall DB 120A includes a merchandise registration DB 122 storing the merchandise registration information, a search history DB 124 storing the search history information, and a merchandise sales storing merchandise sales information DB 126. < / RTI >

In the present embodiment, the product registration information may include at least one of a product name, a product description, a product category, and a product price, and may further include a registration date, a seller name, a seller information, a product image, an event information, It is possible. In addition, the search history information may include at least one of a product name and a keyword search term. Also, the merchandise sales information may include at least one of a merchandise name, a merchandise price, a return rate, a merchandise margin, and a purchase means, and may further include a sales time, coupon usage information, event information, and buyer information.

The search advertisement information providing system 200 can receive the basic information from the shopping mall management system 100 and generate the search advertisement information by processing the morpheme of the basic information. That is, the search advertisement information providing system 200 can receive the basic information from at least one of the engine page of the web page management server 110 and the shopping mall DB 120A of the shopping mall management server 120.

The search advertisement information generated by the search advertisement information providing system 200 includes search word information including a keyword for a product search, explanatory phrase information including a description phrase of a product, and advertisement effect information including information about an advertisement effect And / or information.

In the present embodiment, the search word information may include at least one of a product name, a product description, a product category, and a product name connected with a related word. Here, the related word may include a common noun, an adjective, a person's name, and the like, and may be included in the search word information, for example, a pretty cardigan, a cosmetic article, or the like. In addition, the explanatory phrase information may include at least one of a product name, a product description, a product category, a product price, and a product name associated with a related word. Further, the advertisement effect information may be at least one of a product price, a return rate, a product margin, and a purchase means in addition to a product name as basic data for determining an advertisement effect. That is, the advertisement effect information may be formed by matching at least one of a product price, a return rate, a product margin, and a purchasing means with a product name as a keyword.

The search advertisement information providing system 200 may include an information collecting unit 210, an information processing unit 220, and an information DB unit 230.

The information collecting unit 210 may receive the basic information from the shopping mall management system 100 to collect the basic information. For example, the information collecting unit 210 can access the shopping mall management system 100 at each time when the basic information is updated, and collect and receive the basic information.

The information processing unit 220 may receive the basic information from the information collecting unit 210 and generate the search advertisement information by processing the morpheme of the provided basic information.

The information DB unit 230 may receive the search advertisement information from the information processing unit 230, store the search advertisement information, and provide the search advertisement information to the search advertisement service providing system 300. For example, the information DB unit 230 may include a search word DB 232 for storing the search word information, an explanatory phrase DB 234 for storing the description information, And an effect DB 236.

The information processing unit 220 may include, for example, a morpheme analysis unit 222, a morphological processing unit 224, and an information distribution unit 226. In this embodiment,

The morpheme analyzing unit 222 analyzes morphemes of the basic information provided by the information collecting unit 210 and transmits the analysis results to the morpheme processing unit 224. [

The morpheme processing unit 224 generates at least one of the search word information, the explanatory phrase information, and the advertisement effect information through the morphological processing method using the result of analyzing the morphological analysis unit 222 The keyword can be extracted. Hereinafter, the morphological processing method will be described in detail with reference to a separate drawing.

The information distribution unit 226 divides the keyword provided by the morphological processing unit 224 into at least one of the search word information, the description phrase information, and the advertisement effect information, and stores the search word DB 232, (234) and the advertisement effect DB (236). At this time, the information distributor 226 may match the description information with the search word information in a one-to-one correspondence, and then transmit the same to the description phrase DB and store the same. For example, the description phrase 'Straight Jean' and '10% discount coupon' can be matched with the search term 'Jeans' 1: 1.

In the present embodiment, the information processing unit 220 may transmit some information among the basic information, for example, information related to the advertisement effect information, directly to the advertisement effect DB 236 without any processing. For example, the morpheme processing unit 224 may store the merchandise sales information including at least one of the merchandise price, the return rate, the merchandise margin, and the purchasing means among the basic information in the information distribution unit 226 And then the information distribution unit 226 can deliver the information provided without processing to the advertisement effect DB 236 and store the information.

The search advertisement service providing system 300 may receive the search advertisement information from the search advertisement information providing system 200 and may provide the search advertisement service to the outside using the search advertisement information. That is, the search advertisement service providing system 300 can provide the search advertisement service generated through the search advertisement information to the user terminal 10 connected through the Internet. The user terminal 10 may be a computer system such as a desktop computer or a notebook computer, a smart terminal such as a smart phone or a tablet PC, or may be a terminal owned by an advertiser operating the shopping mall.

In the present embodiment, the search advertisement service providing system 300 may include a search query solution unit 310, a description phrase solution unit 320, and an advertisement effect solution unit 330.

The search term solution unit 310 may provide a search term solution for a search term extension to an external user using the search term information provided from the search term DB 232. That is, the search term solving unit 310 can provide a solution for expanding the search for executing the search advertisement to the external user through various search term extension sources including the search term information provided from the search term DB 232.

The explanatory phrase solution unit 320 can provide the explanatory phrase solution for the explanatory phrase using the explanatory phrase information provided from the explanatory phrase DB 234 to the external user. At this time, the explanatory text solution unit 320 may provide an explanation text for a search advertisement by automatically matching with a search word.

The advertisement effect solution unit 330 may provide an advertisement effect solution for improving advertisement effect to an external user by using the advertisement effect information provided from the advertisement effect DB 330. [ In this case, the advertisement effect operation may include, for example, a number of impressions indicating the number of exposures of the keyword, a number of clicks indicating the number of clicks of the keyword, a page view indicating the number of pages viewed by the visitor who entered the web page, PV), Unit View (Unique View), which represents non-overlapping search users who have visited at least once on a specific site over a period of time, Cost Per Click & Pay Per Click, Click through rate versus the number of impressions that represents the percentage of clicks on a keyword, Conversion Rate, which represents the percentage that leads to actual purchase (specific action) activity after clicking on the ad, Return on investment (ROI), which represents the return on investment spending (ROAS) Can be a used advertisement management solution.

Meanwhile, a user receiving the advertisement effect solution can manage the current search advertisement using the advertisement effect solution. For example, the user may be managed in such a manner as to lower the cost per click for a product having a high advertisement effect but having a high 'return rate', or an exceptionally high cost per click for a product having a low ' .

The search advertisement service integration service may further include a search engine 400 that performs a search function on the Internet and can provide a search advertisement corresponding to a search keyword. The search engine 400 may be, for example, a portal site such as Naver, Daum, Nate, or Google.

The search engine 400 may include a search advertisement DB 410 storing engine search advertisement information generated according to a search history. That is, the search engine 400 may store the engine search advertisement information, which is information related to the search advertisement information, among the search histories formed while performing the search function, in the search advertisement DB 410.

At this time, the search advertisement service providing system 300 receives the engine search advertisement information from the search advertisement DB 410 and divides the search advertisement service information into the search advertisement service providing system 300, the search solution service unit 310, ) And the advertisement effect console section (330), and further uses the engine search advertisement information together with the search advertisement information provided in the search advertisement information providing system (100) to transmit the search advertisement service to an external user .

FIG. 4 is a diagram illustrating an example of a morphological processing method performed by the morphological processing unit in the search advertisement service integration system of FIG. 2. FIG. 5 is a diagram illustrating an example of keywords extracted by the morphological processing method of FIG. 6 is a diagram showing another example of a morphological processing method performed in the morphological processing section of the search advertisement service integration system of FIG. 2. FIG. 7 is a diagram illustrating an example of a keyword extracted by the morphological processing method of FIG. to be.

4 to 7, the morphological processing method is a method for processing the morpheme of the basic information performed in the morphological processing unit 224. [ Here, 'morpheme' is the smallest unit of horses with a certain meaning.

As shown in FIGS. 4 and 6, for example, the morphological processing method may include a method of removing symbolic characters, removing special characters used for computer input, removing predetermined characters, removing redundant keywords And removal of the Chinese character representation. Here, the symbol character may include at least one of parentheses, arithmetic operations, a comma (), a slash (/), a hyphen (-), an underbar (_), a colon (;), . In addition, the predetermined character to be deleted may be set and stored for each user or for each user.

Hereinafter, a method for providing search advertisement information performed by the search advertisement information providing system 200 will be described in detail.

FIG. 8 is a flowchart illustrating a method of providing search advertisement information according to an exemplary embodiment of the present invention. FIG. 9 is a flowchart illustrating a method of generating search advertisement information according to an exemplary embodiment of the present invention. Referring to FIG.

8 and 9, in the search advertisement information providing method, the information collecting unit 210 of the search advertisement information providing system 200 receives the basic information for search advertisement from the shopping mall management system 100 (S100). At this time, the information collecting unit 210 can access the shopping mall management system 100 every time the basic information is updated, and collect the basic information.

Then, the information processing unit 220 of the search advertisement information providing system 200 processes the morpheme of the basic information to generate the search advertisement information (S200). Here, the search advertisement information may include at least one of the search word information including a keyword for a product search, the description information including an explanation text of a product, and the advertisement effect information including information on the advertisement effect .

Specifically, the information processing unit 220 analyzes the morpheme of the basic information provided from the shopping mall management system 100 (S210), and then transmits the basic information via the morphological processing method to the search word information, And the advertisement effect information at step S220, and divides the extracted keyword into at least one of the search word information, the descriptive phrase information, and the advertisement effect information at step S230. In step S230, the descriptive phrase information may be distinguished from the search term information by 1: 1.

Meanwhile, the information processing unit 220 may deliver product sales information including at least one of the product price, the return rate, the product margin, and the purchase means among the basic information without processing by the morphological processing method.

Then, the information DB unit 230 of the search advertisement information providing system 200 stores the search advertisement information and provides the search advertisement information to the search advertisement service providing system 300 (S300).

As described above, according to the present embodiment, after the basic information for a search advertisement is provided from the shopping mall management system 100 that manages the shopping mall, the search advertisement information is processed to generate the search advertisement information, As the service is provided to the advertiser in a customized manner, the advertiser can easily receive the search advertisement service with the maximized advertisement efficiency.

In particular, if the shopping mall is a shopping mall that sells the same or similar merchandise as the merchandise desired to be sold by the advertiser (hereinafter, referred to as 'target merchandise') or a shopping mall operated by the advertiser, A plurality of keywords that are highly related to the keyword may be included. Accordingly, the advertiser can easily select and manage keywords having high relevance to the target product, thereby providing a search advertisement service with maximized advertisement efficiency.

While the present invention has been described in connection with what is presently considered to be practical and exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

100: shopping mall management system 110: web page management server
112: engine page 120: shopping mall management server
120A: shopping mall DB 122: product registration DB
124: search history DB 126: commodity sales DB
200: Search advertising information providing system
210: Information collecting unit 220: Information processing unit
222: morpheme analysis unit 224: morpheme processing unit
226: Information distribution unit 230: Information DB unit
232: query word DB 234: description word DB
236: Advertising effect DB
300: Search advertisement service providing system
310: Query word solution part 320: Explanation phrase solution part
330: advertisement effect solution part 400: search engine
410: Search ad DB

Claims (43)

A web page management server for managing an engine page for a first shopping mall including an XML (Extensible Markup Language) format file to provide first basic information including at least one of a product name, a product description, a product category, An information collecting unit connecting to the engine page at each time when the first basic information is updated, and automatically collecting the first basic information from the engine page;
An information processing unit receiving the first basic information from the information collecting unit and processing the first basic information according to a previously stored morphological processing method to generate search advertisement information; And
And an information DB for receiving and storing the search advertisement information from the information processing unit and providing the search advertisement information to the search advertisement service providing system. The method of claim 1, wherein the first shopping mall
Wherein the search advertisement service providing system includes an advertiser shopping mall operated by an advertiser that is a target for providing a search advertisement service. delete delete delete The information processing apparatus according to claim 1, wherein the information collecting unit
The second basic information stored in the shopping mall DB of the shopping mall management server managing the web page for the second shopping mall is further collected,
Wherein the information processing unit receives the first and second basic information from the information collecting unit and generates the search advertisement information by processing the first and second basic information according to the morphological processing method. Advertisement information providing system. The method as claimed in claim 6, wherein the second basic information
Product registration information including information on a product registered in the second shopping mall;
Search history information including information on a search history in the second shopping mall; And
And sales information of a product including information on a product sold through the second shopping mall. 8. The method according to claim 7,
A product name, a product description, a product category, and a product price. 8. The method according to claim 7, wherein the search history information
A product name, and a keyword search term. 8. The method according to claim 7,
A product name, a product price, a return rate, a product margin, and a purchase means. The method according to claim 7, wherein the shopping mall DB
A product registration DB storing the product registration information;
A search history DB storing the search history information; And
And a merchandise sales DB storing the merchandise sales information. The method of claim 1,
Wherein the search advertisement information providing system comprises at least one of search word information including a keyword for a product search, explanatory phrase information including a description phrase of the product, and advertisement effect information including information on the advertisement effect. 13. The method of claim 12,
A product name, a product description, a product category, and a product name linked to a related word. 13. The method as claimed in claim 12,
A product name, a product description, a product category, a product price, and a product name associated with an associated word. 13. The method of claim 12, wherein the advertisement effect information
Wherein the search advertisement information providing system includes at least one of a product price, a return rate, a product margin, and a purchase means in addition to a product name. The information processing apparatus according to claim 12, wherein the information processing unit
And a morpheme processing unit for extracting the keyword for generating at least one of the search word information, the explanatory phrase information, and the advertisement effect information through the morphological processing method with respect to the first basic information. . 17. The method of claim 16,
Removing symbolic characters that include at least one of parentheses, arithmetic, comma (,), slash (/), hyphen (-), colon (;), ; Removal of special characters used in computer input; Removal of preset characters to be removed; Elimination of redundant keywords; And removal of the Chinese character representation. The information processing apparatus according to claim 16, wherein the information DB unit
A query DB for storing the query word information;
An explanatory phrase DB for storing the explanatory phrase information; And
And an advertisement effect DB for storing the advertisement effect information. 19. The information processing apparatus according to claim 18, wherein the information processing unit
Information for dividing the keyword provided in the morphological processing section into at least one of the search word information, the description phrase information, and the advertisement effect information and transmitting the keyword to at least one of the search word DB, the description phrase DB, And a distributing unit for distributing advertisement information to the search advertisement information providing system. 20. The apparatus of claim 19, wherein the information distributor
Matches the description phrase information with the search word information in a one-to-one correspondence, and then transmits the search word information to the description phrase database and stores the same. 19. The system of claim 18, wherein the search advertisement service providing system comprises:
A query solution unit for providing a query solution for query term expansion using the query word information provided from the query word DB;
An explanatory phrase solution section for providing a descriptive phrase solution for writing an explanatory phrase using the explanatory phrase information provided from the explanatory phrase DB; And
And an advertisement effect solution unit for providing an advertisement effect solution for improving advertisement effect using the advertisement effect information provided from the advertisement effect DB. The information processing apparatus according to claim 16, wherein the information processing unit
Analyzing the morpheme of the first basic information and transmitting the analyzed morpheme to the morpheme processing unit. The apparatus according to claim 16, wherein the morphological processing unit
Wherein the sales promotion information delivery system delivers product sale information including at least one of a product price, a return rate, a product margin and a purchase means among the first basic information without processing by the morphological processing method. delete A search advertisement information providing system for generating search advertisement information; And
And a search advertisement service providing system for receiving the search advertisement information from the search advertisement information providing system and providing a search advertisement service using the search advertisement information,
The search advertisement information providing system
A web page management server for managing an engine page for a first shopping mall including an XML (Extensible Markup Language) format file to provide first basic information including at least one of a product name, a product description, a product category, An information collecting unit connecting to the engine page at each time when the first basic information is updated, and automatically collecting the first basic information from the engine page;
An information processing unit receiving the first basic information from the information collecting unit and processing the first basic information according to a previously stored morphological processing method to generate the search advertisement information; And
And an information DB for receiving and storing the search advertisement information from the information processing unit and providing the search advertisement information to the search advertisement service providing system. The system according to claim 25, further comprising: a search engine having a search advertisement database (DB) that performs a search function on the Internet and stores engine search advertisement information generated according to a search history,
The search advertisement service providing system
Receiving the search advertisement information from the search advertisement information providing system, receiving the engine search advertisement information from the search advertisement DB, and providing the search advertisement service using the search advertisement information and the engine search advertisement information A system for integrating search advertisement services. delete 26. The method of claim 25,
Wherein the search advertisement service includes at least one of search word information including a keyword for a product search, explanatory phrase information including a description text of the product, and advertisement effect information including information about the advertisement effect. 29. The system of claim 28, wherein the search advertisement service providing system comprises:
A search word solution unit for providing a search word solution for a search word expansion using the search word information provided from the search advertisement information providing system;
An explanatory text solution unit for providing an explanatory text solution for creating a descriptive phrase using the descriptive phrase information provided from the search advertisement information providing system; And
And an advertisement effect solution unit for providing an advertisement effect solution for improving advertisement effect using the advertisement effect information provided from the search advertisement information providing system. A search advertisement information providing method performed by a search advertisement information providing system connected to a search advertisement service providing system,
A web page management server for managing an engine page for a first shopping mall including an XML (Extensible Markup Language) format file to provide first basic information including at least one of a product name, a product description, a product category, Automatically acquiring the first basic information from the engine page by accessing the first basic information at a time when the first basic information is updated;
Processing the first basic information according to a previously stored morphological processing method to generate search advertisement information; And
And providing the search advertisement information to the search advertisement service providing system. 31. The system of claim 30, wherein the first shopping mall
Wherein the search advertisement service providing system includes an advertiser shopping mall operated by an advertiser who is a target for providing a search advertisement service. delete delete The method as claimed in claim 30, wherein, in the step of collecting the first basic information,
The second basic information stored in the shopping mall DB of the shopping mall management server managing the web page for the second shopping mall is further collected,
In the step of generating the search advertisement information,
Wherein the search advertisement information is generated by processing the first and second basic information according to the morphological processing method. The method of claim 34, wherein the second basic information
Product registration information including information on a product registered in the second shopping mall;
Search history information including information on a search history in the second shopping mall; And
And selling product information including information on a product sold through the second shopping mall. The method of claim 30,
Wherein the search advertisement information includes at least one of search word information including a keyword for a product search, explanatory phrase information including a description phrase of the product, and advertisement effect information including information on the advertisement effect. 37. The method of claim 36, wherein generating the search advertisement information comprises:
And extracting the keyword for generating at least one of the keyword information, the explanatory phrase information, and the advertisement effect information through the morphological processing method for the first basic information. The method according to claim 37,
Removing symbolic characters that include at least one of parentheses, arithmetic, comma (,), slash (/), hyphen (-), colon (;), ; Removal of special characters used in computer input; Removal of preset characters to be removed; Elimination of redundant keywords; And removal of the Chinese character representation. 38. The method of claim 37, wherein generating the search advertisement information comprises:
Further comprising dividing the extracted keyword into at least one of the search word information, the description phrase information, and the advertisement effect information. 40. The method of claim 39, wherein in the step of dividing the keyword into at least one of the search word information, the description phrase information,
Wherein the descriptive phrase information is distinguished by 1: 1 matching with the search word information. 38. The method of claim 37, wherein generating the search advertisement information comprises:
Further comprising analyzing morphemes of the first basic information for processing by the morphological processing method. The method according to claim 37, wherein in the step of extracting the keyword,
Product sales information including at least one of a product price, a return rate, a product margin and a purchase means among the first basic information is delivered without processing by the morphological processing method. delete

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