KR20100010404A - Method, system, and computer-readable recording medium for determining fee for advertisement provided via tv receiver - Google Patents

Abstract

PURPOSE: A method, a system, and a computer-readable recording medium for determining a fee for an advertisement provided via a TV receiver are provided to decide an advertisement fee reasonably according to expected advertizing effects, thereby increasing satisfaction of an advertiser and profits of an advertisement provider. CONSTITUTION: A correlation determinant extracting unit(121) extracts correlation between a target advertisement and at least one advertisement belonging to the same advertisement group as the target advertisement and information for measuring correlation between the target advertisement and at least one adjacent broadcasting program. The correlation measuring unit(122) measures correlation using the extracted information. An advertisement fee determining unit(123) determines an advertisement fee about an advertisement according to the measured correlation. The correlation measuring unit is a system considering product association between the target advertisement and at least one different advertisement and/or the target advertisement and at least one broadcasting program.

Description

METHOOD, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM FOR DETERMINING FEE FOR ADVERTISEMENT PROVIDED VIA TV RECEIVER}

The present invention relates to a method, system, and computer readable recording medium for determining an advertising cost for an advertisement provided through a television receiver, and more particularly, to a correlation between a particular advertisement or a correlation between advertisements belonging to the same advertising group. A method, a system, and a computer-readable recording medium for measuring a correlation between adjacent broadcast programs and determining an advertising cost based thereon, thereby enabling a more reasonable cost of advertising.

Modern man is getting various information through TV broadcasting media. One such piece of information is television advertising for goods and services produced and provided by various companies. Typically, TV commercials are inserted and broadcast between one or a plurality of programs, and a broadcaster who provides the program earns money by the delivery of such TV commercials. In particular, the main source of revenue for broadcasters is advertising costs received from various advertisers.

These advertising costs are determined differentially according to the effect of the advertisement. In general, the higher the viewer rating of the program broadcast before or after the advertisement, the higher the broadcaster charges the corresponding advertisement cost to the advertiser. In addition, as the broadcast time of the advertisement is closer to the so-called golden time zone where more viewers are crowded, a method of setting a higher advertisement cost is also used.

However, according to the above method, there are various problems because the advertisement cost is determined by considering only the number of viewers who are likely to simply watch the advertisement.

For example, even if the advertisement is broadcast before or after the broadcast of a high viewer rating drama, if the viewer of the drama is not interested in the goods or services targeted for the advertisement, the advertisement effect is lowered. From the advertiser's point of view, there is a problem in that the desired advertisement effect is not enjoyed even though the high advertisement cost is paid.

In addition, even if a particular advertiser pays a large amount as an advertising cost, if the quality of another advertisement before or after the advertisement falls or the quality or recognition of the advertiser of another advertisement falls, the advertiser may not enjoy the expected advertising effect. .

In addition, if an advertisement featuring the main character of a high-drama drama is broadcast before or after the broadcast of the drama, the viewer of the drama will be more interested in the advertisement, and thus the advertising effect is better than originally expected. It could be ascending further.

In addition, if ads that are highly related to each other (for example, ads about homogeneous products, homogeneous services, or ads that share the same age group and gender of the main consumer) are broadcast together over a certain time frame, they may have a mutually positive impact. Can be more effective advertising.

Therefore, it is necessary to develop a more reasonable and advertiser-friendly method of determining advertising costs in consideration of the above and the like from the current simple advertising cost determining logic.

The object of the present invention is to solve all the problems of the prior art described above.

In addition, the present invention is to determine the advertising cost of a particular advertisement, by considering the effects of other ads or neighboring programs belonging to the same advertising group, the advertisement cost is more reasonably determined according to the expected advertising effect For that purpose.

Representative configuration of the present invention for achieving the above object is as follows.

According to one aspect of the invention, a method for determining an advertising cost for an advertisement provided through a TV receiver, comprising: a correlation between a target advertisement and at least one other advertisement belonging to the same advertising group and / or the target advertisement; Extracting information for measuring correlation between at least one broadcast program adjacent thereto, measuring correlation using the extracted information, and advertising for the advertisement in consideration of the measured correlation A method is provided that includes determining a cost.

According to another aspect of the invention, a system for determining an advertising cost for an advertisement provided through a TV receiver, comprising: a correlation between a target advertisement and at least one other advertisement belonging to the same advertising group and / or with the target advertisement; Correlation determining element extraction unit for extracting information for measuring the correlation between at least one broadcast program adjacent to this, a correlation measuring unit for measuring the correlation using the extracted information, and the measured correlation A system is provided that includes an advertisement cost determination unit that determines an advertisement cost for the advertisement in consideration of the relationship.

In addition, there is further provided a computer readable recording medium for recording another method, system for implementing the present invention, and a computer program for executing the method.

According to the present invention, since the advertising cost is determined in accordance with the advertiser's expectations more rationally, it is possible to achieve a remarkable effect of increasing the satisfaction of the advertiser, thereby increasing the profitability of the vendor performing the broadcasting of the advertisement.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

As used herein, the term "correlation" refers to an association between an advertisement and an advertisement or between an advertisement and a program, which is to be considered in terms of determining an advertisement cost, and is captured according to the technical spirit of the present invention. As long as it can influence the decision, any information, regardless of its content, form of expression, etc., may be included.

In addition, in this specification, the term "ad group" means a set of advertisements that are broadcast together over one advertisement time slot or several adjacent advertisement time slots. That is, one advertisement group may be specified in association with one program or may be specified in association with two sequentially broadcast programs. For example, several advertisements that are continuously broadcast before the broadcast of a specific movie program may be specified to belong to one advertisement group, and all advertisements broadcast before, during or during the broadcast of the movie program are together in one advertisement group. It may be specified to belong. Basically, it should be understood that the specification of an ad group can be made freely by the practitioner of the present invention, as long as it is possible to recognize that a plurality of advertisements belonging to the specified ad group have a mutual influence (no matter how small). do.

In addition, in the present specification, the "classy of advertisement" refers to a sense of quality formed by the size of an advertiser of a predetermined advertisement, a brand awareness of an advertisement target product or service, and / or a brand image, and a high price of the advertisement target product or service. The concept encompasses the general public's perception of the model (e.g. the degree of envy), and all factors that can affect the quality of advertising, which can be considered in determining advertising costs according to the technical idea of the present invention. The term is used to express.

Configuration of the entire system

FIG. 1 is a diagram schematically illustrating a configuration of an entire system for measuring a correlation between advertisements provided through a TV receiver or an advertisement and a program, and determining an advertisement cost based thereon according to an embodiment of the present invention.

As shown in FIG. 1, the entire system of the present invention includes an advertisement providing system 100 that provides an advertisement of an advertiser to a viewer, and a viewer terminal device that receives various advertisements from the advertisement providing system 100 through network communication. 200, and the advertiser server 300.

First, the network according to an embodiment of the present invention (in particular, the network including the advertisement providing system 100 and the viewer terminal device 200) may be a communication network required for communication in the entire system required for implementing the present invention. have. For example, if the entire system includes an IPTV broadcasting system, the network according to an embodiment of the present invention does not select any communication mode such as wired and wireless, but may be a local area network (LAN) or a metropolitan area network. It may be configured with various communication networks such as a Metropolitan Area Network (MAN) and a Wide Area Network (WAN). Preferably, the network may be a known World Wide Web (WWW). In another example, when the entire system includes a bidirectional digital broadcasting system, the network according to an embodiment of the present invention may be a broadband integrated network for digital broadcasting. Meanwhile, the network including the advertisement providing system 100 and the advertiser server 300 may be a dedicated computer network such as an intranet that is distinct from the above network, or may be a worldwide web. Of course, such distinction of networks may be unnecessary.

The advertisement providing system 100 according to an embodiment of the present invention receives a predetermined amount from an advertiser operating the advertiser server 300 as an advertisement cost and provides an advertisement to the viewer terminal device 200. In addition, the advertisement providing system 100 provides various advertisements provided from the various advertiser servers 300 to the viewer terminal device 200 over a predetermined time period, and at the same time, correlations among advertisements belonging to the same advertisement group, or advertisements. It analyzes the correlation between the program and its adjacent program to determine or adjust the advertising cost. The advertisement providing system 100 may finally transmit the determined advertisement cost to the server 300 of the advertiser of each advertisement and charge accordingly.

Meanwhile, the viewer terminal device 200 according to an embodiment of the present invention receives a TV signal from the advertisement providing system 100 or another broadcast program provider server (not shown) so that the viewer can watch the broadcast program and the advertisement. As a TV receiver, a digital TV receiver, an IPTV receiver, a personal computer capable of receiving Internet TV, a mobile device capable of transmitting and receiving a two-way TV signal as well as a conventional TV receiver (for example, a DMB phone, a PMP phone, etc.) All terminal devices such as) may be employed as the viewer terminal device 200 according to the present invention.

According to an embodiment of the present invention, the advertiser server 300 may be a server for the advertiser to request advertisements through the advertisement providing system 100. Advertiser server 300 may be a terminal device, so long as it can be used for advertisement request, personal computer (eg, desktop computer, laptop computer, etc.), workstation, PDA, web pad, mobile A digital device having a memory means such as a telephone and having a microprocessor can replace the advertiser server 300 according to the present invention.

Advertiser server 300 according to an embodiment of the present invention is the content of the advertisement to be requested by the advertiser and information about the advertiser or the advertisement itself (for example, the (company) size of the advertiser, the target product or service of the advertisement, the advertisement) Information about a main consumer of a person, a product or a service targeted for an advertisement, etc.) may be provided to the advertisement providing system 100. However, such an advertiser server 300 may be replaced by an operation server of a homepage used by an advertiser to provide a product or a service.

Meanwhile, the advertiser server 300 may include an application program or a program module that enables an advertisement request to the advertisement providing system 100, which is transmitted from the advertisement providing system 100. It may be.

After the advertisement is requested by the advertiser server 300, the advertisement providing system 100 may finally determine the advertisement cost and transmit information about the advertisement to the advertiser server 300. In addition, the determined advertising cost may be charged to the advertiser through the advertiser server 300 or in other ways. The determination of the advertising cost will be described later in more detail.

Hereinafter, an internal configuration of the advertisement providing system 100, which may be referred to as a characteristic configuration of the present invention, will be described in detail.

Composition of Ad Serving System

2 is a diagram showing the internal configuration of the advertisement providing system 100 according to an embodiment of the present invention.

As shown in FIG. 2, the advertisement providing system 100 includes an advertisement pre-positioning unit 110, an advertisement cost adjusting unit 120, an advertisement cost requesting unit 130, a communication unit 140, a controller 150, and It may be configured to include a plurality of databases (160, 170). According to an embodiment of the present invention, the advertisement pre-positioning unit 110, the advertising cost adjusting unit 120, the advertising cost requesting unit 130, the communication unit 140, and the control unit 150, at least some of them are viewer terminals. Program modules communicating with the device 200 or the advertiser server 300. Such program modules may be included in the advertisement providing system 100 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, these program modules may be stored in a remote storage device that can communicate with the advertisement providing system 100. On the other hand, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

Meanwhile, in FIG. 2, the database 160, 170 is illustrated as being a component of the advertisement providing system 100, but is not necessarily limited to this configuration, and the database 160, 170 may be separately formed according to the needs of those skilled in the art. Of course, it may be implemented as a separate medium capable of data communication with the component of the advertisement providing system 100 or of course.

First, the advertisement pre-arrangement unit 110 allocates a broadcast time for an advertisement provided from the advertiser server 300 in response to a request from the advertiser server 300. Preferably, such commercial time may be selected by the advertiser. The broadcast time allocated as described above has a predetermined correlation with the base price of the advertising cost determined as described below. Here, as in the case of the prior art, the base price of the advertisement broadcast before and after the program with a high viewer rating is expensive, the base price of the advertisement that is not can be relatively low. In addition, in the case of advertising of a large company may be cheaper in consideration of the dignity, and in the case of small and medium-sized enterprises it can be expensive. Information about the base price may be extracted from the advertisement information database 160 or the program information database 170.

Next, the advertisement cost adjusting unit 120 will be described with reference to FIG. 3. The advertisement cost adjusting unit 120 may perform a function of determining the advertisement cost to be finally charged to the advertiser by adjusting the advertisement cost for the advertisement placed in a specific time period by the advertisement pre-placement unit 110.

As shown in FIG. 3, the advertising cost adjusting unit 120 may include a correlation determining element extracting unit 121, a correlation measuring unit 122, and an advertising cost determining unit 123.

First, the correlation deciding factor extracting unit 121 may determine information about an advertiser or an advertisement itself (the size of an advertiser (company), a target product or service, an ad person, or an object of an advertisement) that is a factor of determining an advertisement cost. Information about the primary consumer of the product or service). For example, about advertisements for the "Rinnai Away" food processor, which has been recently broadcast, "Rinnai", "Large Enterprise", "Food Processor", "Kim Rae Won", "Household Housewife", "Women in 20s and 70s" Information such as can be extracted. As described above, this information may be received from the advertiser server 300, but may also actively extract the correlation determination elements. In addition, it may be assumed that at least part of the information is stored in the advertisement information database 160, and this is referred to.

Meanwhile, the correlation determining element extracting unit 121 may further extract information about an adjacent program in consideration of a broadcast time zone of a specific advertisement. For example, with reference to the program information database 170, it is possible to further extract information such as "restaurant", "food", "Kim Rae-won" matched with the program "singer" that is being aired recently.

The above information may be stored in a form of a tag or other metadata in correspondence with each advertisement in the advertisement information database 160 or in correspondence with each program in the program information database 170. In addition, the above information may be stored as keywords representing a plurality of advertisements or programs categorized according to predetermined criteria.

Meanwhile, the correlation measuring unit 122 refers to the information extracted by the correlation determining element extracting unit 121, and the correlation between the specific advertisement and the correlation with other advertisements or adjacent programs belonging to the same advertisement group. Measure That is, according to the above example, when the advertisement of "Rinnai empty" is broadcast before, during, or during the broadcast of the "restaurant" program, the advertisement may be correlated with the program in that an advertisement in which Kim Rae Won is associated with food appears. Can be. This correlation may be recognized as improving the advertising effect of the advertisement (of course, since such perception may vary depending on the situation, the direction of change of the advertising effect may be determined differently according to the needs of those who practice the present invention. ).

On the other hand, suppose that an advertisement belonging to the same advertising group as the advertisement is an advertisement of a small fishing goods specialty store in a specific region, which is somewhat different in quality from the advertisement. In this case, the advertisement may be somewhat negatively affected by the advertisement for fishing goods of a small business. Therefore, at this time, the fact that the advertiser of the advertisement is a "large company" may affect the correlation.

On the other hand, suppose a case where information about "women in their 20s and 70s" that can be extracted with respect to the advertisement is considered. The advertisement is broadcast before the broadcast of the "diner" program, which may be particularly popular with women in their 20s and 40s (this may be investigated in advance and stored in the program information database 170). Obviously, this suggests that the effectiveness of the advertisement is better than usual. Thus, even in this case, the advertisement may be positively correlated by the program.

And, the correlation as described above may vary depending on the distance between the ads or between the ads and the program. For example, if Program A, Ad A, Ad B, Ad C, Ad D, E E, then Ad B or Ad D affect Ad C, rather than Ad A or E E, Since the impact will be large, the distance between advertisements can also be considered in measuring correlation. Similarly, if there is a distance between a program that can have a positive impact on a particular advertisement and that advertisement, the positive impact may be weakly considered or not considered at all. In the same way, negative effects can also be considered to be reduced or eliminated with increasing distance.

Consideration of distance as described above may be important, in particular, when ads placed adjacent to the same ad group advocate the same ad model. This is because the consumption psychology of the viewer may be influenced by an advertisement model of a celebrity, etc., which is preferred by the viewer, but may be rather deteriorated when the model appears in several adjacent advertisements. In other words, an ad that has the same ad model as an ad that is placed in a previously placed ad can be placed at some distance (or not at all within the same ad group) so that the ad placed first is close to it. It is desirable to have a strong negative correlation for the ads that are placed, advertised on the same ad model.

In the above, in particular, when a correlation between advertisements is considered, in order to ensure the protection of the advertiser of the first placed advertisement and the stability of the predetermined advertising cost, the correlation may be applied unilaterally only to the later placed advertisement. It may be desirable. That is, the correlation as described above may be applied only to the advertisement whose cost is determined later.

Finally, the correlation measuring unit 122 may measure the correlation with a specific advertisement or a correlation with an adjacent program by considering the positive or negative correlation as described above comprehensively or individually. Can be. In addition, the data according to these measurements can be quantified as needed and used to determine advertising costs as described below.

The advertisement cost determination unit 123 may perform a function of finally determining the advertisement cost in consideration of the correlation measured by the correlation measurer 122 with the base price applied to the advertisement. In this case, the correlation may be a numerical value with a weight of 0.1 to 2.0 that is multiplied when the base price is 1. Therefore, when the value of the numerical correlation is greater than 1, the cost of the advertisement may be determined to be higher than the base price. When the value of the numerical correlation is less than 1, the cost of the advertisement may be adjusted downward.

After the advertisement cost is finally determined by the advertisement cost determination unit 123, the advertisement cost request unit 130 transmits information about the advertisement cost to the advertiser server 300. In addition, according to an embodiment of the present invention, the advertisement cost requester 130 may transmit a request message to the advertiser server 300 to pay the determined advertisement cost.

Meanwhile, the communication unit 140 according to an embodiment of the present invention performs a function of allowing the advertisement providing system 100 to transmit and receive predetermined data with the viewer terminal device 200 and the advertiser server 300 when necessary. The controller 150 according to an embodiment of the present invention performs a function of controlling a data flow between the advertisement pre-arrangement unit 110, the advertisement cost adjusting unit 120, and the advertisement cost requesting unit 130. That is, the controller 150 controls the signals transmitted and received between each component of the advertisement providing system 100 so that each component can perform its own function.

Example of advertiser use

As described above, the advertiser server 300 may make an advertisement request to the advertisement providing system 100.

4 illustrates one embodiment of an information providing window that an advertiser may experience on an advertiser server 300.

When the advertiser selects a specific time zone for the advertisement, an information providing window as shown in FIG. 4 may be displayed.

The information providing window may include a window 410 for providing information about an adjacent program and a window 420 for providing information about another advertisement of the same ad group, which is determined or reserved to be broadcasted at a time selected by an advertiser. have.

As shown, through the adjacent program information providing window 410, information about the program name, broadcasting time, genre, viewership, characters, etc. of the adjacent program may be provided, and the advertisement group information providing window 420 may be provided. Through this, information on an advertisement target product, an advertiser, a product classification, a person, etc. belonging to the corresponding advertisement group may be provided.

Based on the information provided in this way, the advertiser can roughly guess the advertisement effect when his advertisement is broadcasted in the corresponding time period. However, the present invention is not limited thereto, and the advertiser freely inputs the information about himself or the information about his advertisement through the tag input window 450 (however, the advertiser may have different information about himself or his advertisement). In case the information is informed to the advertisement providing system 100, it should be understood that the use of such a tag input window 450 may be unnecessary). When the advertisement request button 431 is clicked, the corresponding advertiser may receive another advertisement or It is possible to receive information about the advertising cost determined by multiplying the base price of the advertisement by taking into account both the positive and negative effects caused by the adjacent program. If the advertising cost as sent is too high, the advertiser may select another time zone by clicking on the "Select another time" button 432.

Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the computer readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be limited to the embodiments described above, and all of the equivalents or equivalents of the claims, as well as the claims below, are included in the scope of the spirit of the present invention. I will say.

FIG. 1 is a diagram schematically illustrating a configuration of an entire system for measuring a correlation between advertisements provided through a TV receiver or an advertisement and a program, and determining an advertisement cost based thereon according to an embodiment of the present invention.

2 is a diagram illustrating an internal configuration of an advertisement providing system according to an exemplary embodiment of the present invention.

3 is a view showing the internal configuration of the advertising cost adjustment unit according to an embodiment of the present invention.

4 is a diagram illustrating an embodiment of an information providing window that an advertiser may experience on an advertiser server.

<Explanation of symbols for the main parts of the drawings>

100: Ad serving system

200: viewer terminal device

300: advertiser server

110: Ad Preposition

120: Ad cost control

130: advertising cost request unit

140: communication unit

150: control unit

160: advertising information database

170: program information database

121: correlation decision factor extracting unit

122: correlation measurement unit

123: Advertising cost determination unit

Claims (16)

A method for determining advertising costs for advertising provided through a TV receiver, Extracting information for measuring a correlation between the target advertisement and at least one other advertisement belonging to the same advertisement group and / or a correlation between the target advertisement and at least one broadcast program adjacent thereto; Measuring a correlation using the extracted information, and Determining an advertisement cost for the advertisement in view of the measured correlation How to include. The method of claim 1, The extracted information may include information about an advertiser of the target advertisement, information about the target advertisement itself, information about an advertiser of the at least one other advertisement, information about the at least one other advertisement itself, and the at least one. At least one of the information relating to the broadcast program of the present invention. The method of claim 1, The correlation measuring step includes considering product associations between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. The method of claim 1, The correlation measuring step includes considering advertisement model identity between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. The method of claim 1, And wherein said measuring said correlation comprises taking into account a difference in grade between said target advertisement and said at least one other advertisement. The method of claim 1, The correlation measuring step includes considering main consumer commonality between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. The method according to any one of claims 1 to 6, The correlation measuring step includes the step of considering the distance between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. A system for determining an advertising cost for an advertisement provided through a TV receiver, A correlation determining element extracting unit for extracting information for measuring a correlation between the target advertisement and at least one other advertisement belonging to the same advertisement group and / or a correlation between the target advertisement and at least one broadcast program adjacent thereto; , A correlation measuring unit for measuring a correlation using the extracted information, and Advertising cost determination unit for determining the advertising cost for the advertisement in consideration of the measured correlation System comprising a. The method of claim 8, The extracted information may include information about an advertiser of the target advertisement, information about the target advertisement itself, information about an advertiser of the at least one other advertisement, information about the at least one other advertisement itself, and the at least one. A system comprising at least one of information relating to a broadcast program of the. The method of claim 8, And the correlation measurer considers product association between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. The method of claim 8, And the correlation measurer takes into account an advertisement model identity between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. The method of claim 8, And the correlation measurer is to consider a difference in quality between the target advertisement and the at least one other advertisement. The method of claim 8, And the correlation measurer takes into account primary consumer commonality between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. The method according to any one of claims 8 to 13, And the correlation measurer considers a distance between the target advertisement and the at least one other advertisement and / or the target advertisement and the at least one broadcast program. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 1 to 6. A computer-readable recording medium for recording a computer program for executing the method according to claim 7.

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