KR20100007777A - Method, system, and computer readable recording medium for charging for on-line advertisement - Google Patents

Abstract

PURPOSE: A method, a system, and a computer readable recording medium for charging for an online advertisement are provided to enable an advertiser to secure a period for advertisement view. CONSTITUTION: A billing processing unit(150) compares a standard view frequency with the number of created advertisements. If the number of advertisement views is lower than a reference view frequency, the billing processing unit charges the amount of basic billing money concerned with the advertisement. If the number of views exceeds the standard view frequency, the billing processing unit charges the amount of the basic billing money plus the certain amount of money. The certain amount of money defines the amount of money based on the number of user selections for the view of advertisements based on the standard views of advertisements.

Description

METHOD, SYSTEM, AND COMPUTER READABLE RECORDING MEDIUM FOR CHARGING FOR ON-LINE ADVERTISEMENT}

The present invention relates to a method, a system, and a computer-readable recording medium for billing online advertisements. More particularly, the present invention sets a standard for each advertisement product to be sold to an advertiser. Method of charging, and exceeding a criterion, relates to a method, system, and computer readable recording medium for billing according to the number of times the advertisement is actually selected by the user.

The most commonly used methods of charging advertisers for advertisements provided online (mainly, the Internet) include Cost Per Mill (CPM) and Cost Per Click (CPC).

In the past, the CPM method means charging an advertiser every 1000 times an advertisement is displayed, but in recent years, the meaning of the CPM has been extended and used to charge an advertiser a predetermined amount with respect to the advertisement for a predetermined period. For example, the advertiser may pay a certain amount of money for a certain period of time, such as one week, one month, and the like, and purchase a right to display his advertisement. In this case, the amount charged as the advertiser purchases the advertisement product is generally determined according to the position where the advertisement is displayed and / or the popularity of the search keyword associated with the advertisement.

Next, the CPC method charges the advertiser based on the number of times the user selects the advertisement (for example, the number of clicks of the user on the advertisement). For example, it may be a method of charging the advertiser according to the number of times the user selects the corresponding advertisement, regardless of the number of times the advertisement of the advertiser is displayed. In this case, the amount charged for each selection is generally determined according to the position where the advertisement is displayed and / or the popularity of the search keyword associated with the advertisement.

The CPM method is advantageous to an advertisement provider, such as a person who operates a search portal site, because the sales are confirmed at the time of selling the advertisement product to the advertiser, and the advertisement is displayed regardless of whether the advertisement is effectively consumed or not. Since the billing is performed on the basis of the fact that it is itself, there is an advantage that the post-management of the advertisement is unnecessary. In addition, there is an advantage that the advertiser's position is guaranteed to be displayed for a predetermined period. However, as described above, the CPM method is charged based on the fact that the advertisement itself is displayed, and therefore, the advertiser may be caused by the effect of the advertisement (i.e., the user's selection of the advertisement (typically, the user's click on the ad shortcut). Regardless of the effect], you have to pay for the ad even if the ad is displayed, and even if the effect of the ad is suspected, the ad must be displayed for a set period of time, so the advertiser may not be able to use the cost effectively. There is a disadvantage.

On the other hand, CPC charges are based on the effectiveness of the ads, which is more reasonable for advertisers, but excessive bidding competition occurs when the user's ad selection exceeds the advertiser's expectations and the search ads associated with certain popular keywords. In case of occurrence, there is a disadvantage that it is difficult to guarantee the advertisement period.

Therefore, as a supplement to the conventional CPM charging method and the CPC charging method, there is a need for a technology that allows an advertiser to efficiently use the advertising cost while allowing an advertisement to be displayed for a certain period of time.

Accordingly, an object of the present invention is to solve all the problems of the prior art as described above.

In addition, another object of the present invention is to enable advertisers to efficiently use the advertising costs while ensuring the advertisement period.

In addition, another object of the present invention is to increase the sales for advertising products of advertising providers.

The characteristic structure of this invention for achieving the objective of this invention as mentioned above, and achieving the effect peculiar to this invention mentioned later is as follows.

According to an aspect of the present invention, a method for billing an advertiser for an advertisement provided on a network, the method comprising: comparing the number of advertisements generated in advance with a reference number of advertisements, Charging a preset default billing amount with respect to the advertisement when the number of times of placing the reference is less than the reference number; and exceeding the basic billing amount and the reference number of times when the number of advertisements of the advertisement exceeds the number of thresholds. There is provided a method comprising the step of charging a billing amount based on the number of user selections made for said advertisement.

Preferably, the reference publication count may be determined by referring to a posting history of the advertisement during the reference period.

Preferably, the advertisement is associated with a search keyword, and the reference number of times may be determined by referring to an advertisement posting history for each of the search keywords during the reference period.

Preferably, the reference publication number may be determined by the number of searches of the search keyword during the reference period.

Preferably, the advertisement is associated with a web document, and the reference publication count may be determined by referring to the web document during the reference period.

Preferably, the reference publication number may be determined by the number of views of the web document during the reference period.

Preferably, the number of views of the web document may include any one of the minimum number of views, the maximum number of views, the average number of views.

Preferably, the reference period is divided into a plurality of unit periods, and the advertisement posting history is counted for each unit period, and the reference publication number refers to an advertisement posting history indicating a minimum value among the respective unit periods. Can be determined.

Preferably, the user selection may be an ad click by a user.

According to another aspect of the present invention, there is provided a system for billing an advertiser for an advertisement provided on a network, the system comprising: a log recorder for storing a history of the advertisement, and the number of times the advertisement has been generated based on the number of times of the advertisement; Compare and, if the number of advertisements of the advertisement is less than or equal to the reference number of advertisements, charge the preset default charging amount for the advertisement; and if the number of advertisements of the advertisements exceeds the reference number of advertisements, the basic amount of charges. And a billing processing unit configured to bill a billing amount based on a number of user selections generated for the advertisement that has been published in excess of the reference number of publications.

Preferably, the reference publication number may be determined by referring to the posting history of the advertisement during the reference period, which is stored by the log recording unit.

Preferably, the advertisement is associated with a search keyword, and the reference number of times may be determined by referring to an advertisement posting history for each of the search keywords during the reference period.

Preferably, the reference publication number may be determined by the number of searches of the search keyword during the reference period.

Preferably, the advertisement is associated with a web document, and the reference publication count may be determined by referring to the web document during the reference period.

Preferably, the reference publication number may be determined by the number of views of the web document during the reference period.

Preferably, the number of views of the web document may include any one of the minimum number of views, the maximum number of views, the average number of views.

Preferably, the reference period is divided into a plurality of unit periods, and the advertisement posting history is counted for each unit period, and the reference publication number refers to an advertisement posting history indicating a minimum value among the respective unit periods. Can be determined.

Preferably, the user selection may be an ad click by a user.

According to another aspect of the present invention, a computer readable recording medium executable by at least one computer component, the computer program comprising program instructions for billing an advertiser with respect to advertisements provided on a network, the computer readable recording medium comprising: Comparing the number of advertisements previously generated by the execution with a reference number of advertisements; if the number of advertisements of the advertisement is less than or equal to the reference number of advertisements, charging a preset default billing amount for the advertisement; And charging a billing amount based on the basic billing amount and the number of user selections generated for the advertisement that is displayed in excess of the reference number of postings when the number of advertisements of the advertisement exceeds the reference number of postings. A computer that allows you to perform the steps involved The dock is a recording medium is provided.

Preferably, the reference publication count may be determined by referring to a posting history of the advertisement during the reference period.

Preferably, the advertisement is associated with a search keyword, and the reference number of times may be determined by referring to an advertisement posting history for each search keyword during the reference period.

Preferably, the reference publication number may be determined by the number of searches of the search keyword during the reference period.

Preferably, the advertisement is associated with a web document, and the reference publication number may be determined by referring to the web document during the reference period.

Preferably, the reference publication number may be determined by the number of views of the web document during the reference period.

Preferably, the number of views of the web document may include any one of the minimum number of views, the maximum number of views, the average number of views.

Preferably, the reference period is divided into a plurality of unit periods, and the advertisement posting history is counted for each unit period, and the reference publication number refers to an advertisement posting history indicating a minimum value among the respective unit periods. Can be determined.

Preferably, the user selection may be an ad click by a user.

According to yet another aspect of the present invention, there is provided a method of displaying an advertisement online, and determining a billed amount for the posted advertisement, wherein determining the billed amount for the advertisement is based on the posted advertisement. A sum of the base billed amount if the impression number is less than or equal to the reference number, and the base billed amount if the impression count exceeds the number of times and the billed amount according to the selected number of advertisements displayed after the exceeded number. Provided is a method for charging an online advertisement for determining a as the charge amount for the advertisement.

According to yet another aspect of the present invention, a log record stores a history of advertisements posted online, and determining the billed amount for the posted advertisements, wherein determining the billed amount for the advertisement is determined. If the number of impressions (impression) for the published ads is less than the reference number, the base billing amount; if the number of impressions exceeds the reference number, the base billing amount and the number of selections for the ads displayed after the excess There is provided a system for charging for online advertising including a billing processing unit that determines the sum of billing amounts according to the billing amount for the advertisement.

According to yet another aspect of the present invention, a computer readable recording medium executable by at least one computer component, the computer program comprising program instructions for billing for an online advertisement, the computer readable recording medium being executed online. Displaying an advertisement on the advertisement; and determining a billing amount for the displayed advertisement, wherein determining the billing amount for the advertisement is performed when an impression number of the displayed advertisement is less than a reference number. Determining the base billed amount as the billed amount for the advertisement, when the number of impressions exceeds the reference number, the sum of the billed amount according to the default billed amount and the selected number of advertisements posted after the excess is determined as the billed amount for the advertisement; A computer readable recording medium is provided that enables performing steps comprising the same.

The effects of the present invention achieved due to the characteristic constitution of the present invention are as follows.

According to the present invention, the advertiser can use the advertising cost in an efficient manner while guaranteeing the period during which the advertisement is displayed.

According to the present invention, it is possible to enjoy the effect of increasing the advertising revenue of the advertising provider.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention with respect to one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiments of the Invention]

In the present specification, the advertisement information is information composed of data such as text, image, moving picture, audio, or at least two of them, and both information about the product or service of the advertiser and a message that the advertiser wants to publicize. It should be understood in the broadest sense of the word.

In addition, in the present specification, the advertisement product, which is sold to an advertiser, collectively refers to an advertisement display right, and one advertisement product may be associated with at least one advertisement information. In addition, the advertisement product may be classified according to various criteria such as the area in which the advertisement is displayed and the ranking in which the advertisement is displayed.

In addition, in this specification, billing is a general term for a series of processes and the result of charging an advertiser in exchange for displaying or displaying an advertisement for an advertiser, and in particular, the billing referred to herein, The CPM method calculates the advertising cost according to the period in which the advertisement is displayed to the user (e.g., the advertisement of the advertiser is displayed on the user terminal device), and the user selects the advertisement (e.g., the user It should be understood in the broadest sense to include all charges according to various methods, including the CPC method of calculating the advertising cost according to the number of clicks on an advertisement on the advertisement list.

Configuration of the entire system

1 is a view showing a schematic configuration of an advertising system 100 according to an embodiment of the present invention.

The advertisement system 100 according to an embodiment of the present invention communicates with the user terminal device 800 and the advertiser system 900 through a communication network, registers advertisement information according to a request of the advertiser system 900, and the user. An advertisement based on the information registered in the terminal device 800 may be provided. Preferably, the advertising system 100 may be included in an operation server of a search portal site that provides various advertisements.

Here, the communication network may be configured without regard to communication modes such as wired and wireless, and may include a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). It may be configured with a variety of communication networks. Preferably, the communication network referred to in the present invention may be a known World Wide Web (WWW).

According to an embodiment of the present invention, the user terminal device 800 and the advertiser system 900 are each a user who wants to search / search for goods, services, or information, and an advertiser who wants to provide an advertisement to such a user in a communication network. A digital device or a system composed of such a digital device including a function of enabling communication after connecting to the advertising system 100 through the 200, and a personal computer (for example, a desktop computer, a laptop computer, a tablet computer). , A palmtop computer, etc.), a workstation, a PDA, a web pad, a mobile phone, and the like, as long as it is a digital device having memory means and a microprocessor equipped with computing power, the user terminal device 800 according to the present invention and the advertiser It may be employed as one component of the system 900.

With reference to Figure 1 will be described further. According to an embodiment of the present invention, the advertisement system 100 that communicates with the user terminal device 800 and the advertiser system 900 through the communication network 200 includes a search engine 110, an advertisement register 120, and an advertisement insertion. The server 130 may include a unit 130, a log recorder 140, a billing processor 150, a controller 160, a communication unit 170, and a database manager 180.

According to an embodiment of the present invention, the search engine 110, the advertisement register 120, the advertisement inserter 130, the log recorder 140, the billing processor 150, the controller 160, the communicator 170, And the database manager 180 may be included in the advertisement system 100 as at least a part thereof as an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, these program modules may be stored in a remote storage device that can communicate with the advertising system 100. On the other hand, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

In addition, according to an embodiment of the present invention, the search engine 110, the advertisement registration unit 120, the advertisement insertion unit 130, the log recording unit 140, the billing processing unit 150, the control unit 160, the communication unit ( 170 and the database manager 180 may exist in a plurality of servers.

Search engine 110 according to an embodiment of the present invention is a web document stored in various remote computers (not shown) that can be accessed through the communication network 200 (in this specification, the web document is a text, image, Content, such as moving picture, audio, or digital data composed of a combination of at least two of them, used as a generic term for what is available on the web), and information on crawled web documents will be described later. It may be stored in the database 180a. In addition, the search engine 110 according to an embodiment of the present invention may provide digital data obtained from the content database 180a according to a request of the user terminal device 800, advertisement information obtained by referring to the advertisement database 180b, And providing a web document including at least one of these combinations to the user terminal device 800.

Ad register 120 according to an embodiment of the present invention is configured by the advertiser, and / or selected data, such as text, images, moving pictures, audio, or a combination of at least two of them according to the request of the advertiser system 900 The advertisement information may be stored as advertisement data in the advertisement database 180b to be described later.

In addition, the advertisement registration unit 120 according to an embodiment of the present invention may provide the advertiser system 900 with an interface such as a well-known bidding tool for registering advertisement information.

The advertisement inserting unit 130 according to an embodiment of the present invention receives a user input such as a search keyword input to the search engine 110 and searches for advertisement information corresponding to the user input from the advertisement database 180b. At least a part of the retrieved advertisement information (for example, a URL of a web page or a single line advertisement message) may be inserted into the web document to be provided to the user as an advertisement. In this case, when the user selects an advertisement inserted into a web document or the like, the advertisement inserting unit 130 inserts program code for allowing the user terminal device 800 to be directly connected to the advertiser system 900. can do.

The log recorder 140 according to an embodiment of the present invention may display an advertisement provided by using a history in which advertisement / advertisement information is provided to the user terminal device 800, an input device in which a user performs a mouse, a keyboard, or a similar function. A function of storing a record of a history selected by the user and the like may be stored in the log database 180c to be described later.

The billing processor 150 according to an embodiment of the present invention may perform billing to an advertiser who registers advertisement information with reference to a record stored in the log database 180c.

According to an embodiment of the present invention, the billing processor 150 may obtain the number of times the advertisement targeted for billing is displayed, the number of times the advertisement is selected by the user's mouse click, etc. from the log database 180c. . In addition, the billing processor 150 may determine whether the number of times the advertisement is posted is within the number of reference postings.

According to a preferred embodiment of the present invention, the billing processing unit 150 charges in the CPM method for the advertisement serving within the standard number of servings, and when the number of advertisements is displayed exceeds the standard number of servings, As a result, additional charging may be performed in a CPC manner according to the number of times the advertisement is actually displayed.

In this case, the number of advertisements and the number of reference advertisements may be based on an impression number (IMP) for the advertisement. The number of impressions (IMP) of the posted advertisements refers to the number of times a banner advertisement or a keyword is shown to a web site visitor or a user of the user terminal device 800. After the advertisement is shown, the number of impressions (IMP) is accumulated when the banner advertisement is repeatedly viewed by refreshing or reconnecting. Therefore, when the billing processing unit 150 determines the billing amount to perform billing for the posted advertisement, the billing processing unit 150 sets the default billing amount if the impression number of the published advertisement is less than or equal to the reference number. From the moment when the number of times is exceeded, the sum of the billed amount according to the selected number of the basic billed amount and the number of advertisements published after the excess is determined as the billed amount for the advertisement.

The controller 160 according to an embodiment of the present invention includes a search engine 110, an advertisement register 120, an advertisement inserter 130, a log recorder 140, a billing processor 150, a communication unit 170, and It performs a function of controlling the flow of data between the database manager 180.

The communication unit 170 according to an embodiment of the present invention performs a function of allowing the advertisement system 100 according to the present invention to communicate with external devices such as the user terminal device 800 and the advertiser system 900.

The database manager 180 according to an embodiment of the present invention may include a content database 180a in which information about a web document crawled by the search engine 110 is stored, and an advertisement database 180b in which information about an advertisement registered by an advertiser is stored. ), And advertisement information may be provided to the user terminal device 800, and may include a log database 180c in which an advertisement is posted or a selected history is stored in the user terminal device 800.

For example, the content database 180a may include web document identification information, a time point at which the web document is collected, a title of the web document, summary information of the web document, and attribute information of the web document.

The advertisement database 180b is combined with advertisement identification information, advertiser identification information, advertisement period information, basic billing amount information, reference publication count information, billing amount according to advertisement selection, and web document. And the advertisement information provided to the user terminal device 800. Here, the default billing amount refers to the advertising costs that the advertiser pays by default during the flight, and the standard number of servings is the expected number of times the ad is shown during the serving period, and the billing amount based on the selection of the ads is the standard number of servings. When the user's selection is made for the advertisement to be displayed in excess of, it means the amount charged for each selection.

At least two types of data may be stored in the log database 180c. First, the log database 180c may store a history of advertisement information provided to the user terminal device 800. Next, the log database 180c may store a history of advertisements selected by the user terminal device 800. The two types of data may be stored in physically separate databases, but may also be logically separated using predefined identification flags. In the latter case, the log database 180c may include advertisement identification information, information regarding when an advertisement is displayed or selected, an identification flag, and the like.

In the above description, the database storing information for implementing the present invention is classified into three databases, namely, the content database 180a, the advertisement database 180b, and the log database 180c. It may be changed according to the needs of those skilled in the art.

Finally, in the present specification, a database is a concept that includes not only a negotiated database but also a database in a broad sense including a data record based on a computer file system, and the like. It should be understood that if it can be extracted it can be included in the database described in the present invention.

Set the standard delivery count

As described above, the billing processor 150 according to an embodiment of the present invention may mix and use two billing methods based on a reference value of the number of times an advertisement is displayed. The reference number of times may be determined by referring to the posting history of the advertisement during the reference period.

According to a preferred embodiment of the present invention, the reference publication number may be determined based on a minimum publication number value calculated for each advertisement product during a predetermined period.

According to an embodiment of the present invention, the number of times an advertisement for each advertisement product is displayed for a certain past period (hereinafter, referred to as a "base period") is determined based on the corresponding advertisement. You can set the number of times.

According to an embodiment of the present invention, each advertisement product may be associated with an advertisement display condition such as a search keyword. In such a case, the reference number of times may be determined by referring to an ad serving history for each keyword during the reference period. Can be. For example, the reference number of times is calculated by counting the number of queries (hereinafter, referred to as "query count") for the corresponding search keyword inputted to the search engine 110 by users, and counting the number of times the corresponding advertisement is displayed. You will be able to substitute what you do. On the other hand, if the number of advertisement products associated with the search keyword is larger than the number of advertisements provided as a result of the search keyword, the query count value is appropriately modified or the number of times the advertisement is actually displayed and displayed on the list of advertisements is counted. You can use it.

FIG. 2 is a graph illustrating a query count during a reference period of a specific search keyword by way of example. Hereinafter, a process of calculating a minimum posting count for determining the reference publication count will be described in detail with reference to FIG. 2. .

First, the reference period is divided into arbitrary unit periods, and the query count is counted according to the method described above for each unit period. Referring to FIG. 2, it can be seen that query counts are aggregated in units of one day for a reference period of 30 days.

Next, the minimum number of publications is calculated by multiplying the number of divided unit periods by the query count value of the unit period in which the smallest query count value is recorded. For example, as shown in FIG. 2, when the reference period is 30 days and the unit period is 1 day, the query counts for the 30 unit periods constituting the reference period are aggregated, and the 13-day query having the smallest value is included. By multiplying the count value 120 by 30, the minimum publication count 3,600 will be calculated. In this case, the advertisement provider may determine the standard number of publications to be 3,600 when the advertisement product is sold in the following month by using the CPM method and the CPC method. This processing may be automatically performed by the charging processing unit 150.

On the other hand, the above embodiment has been described assuming that the advertisement is displayed in conjunction with the search keywords, according to another embodiment of the present invention, when the advertisement is associated with the web document, the reference number of times the web document during the reference period Can be determined by referring to. For example, the reference publication number may be determined based on the number of times that a web document into which an advertisement is inserted is viewed regardless of input of a search keyword by a user. For example, in the case of banner advertisements displayed on the main page of the search portal site, the reference number of times may be determined based on the number of times the corresponding main page is displayed on the user terminal device 800 by the user. 3 is a graph exemplarily showing the number of times a web document in which an advertisement is inserted during a reference period is viewed.

Referring to FIG. 3, it can be seen that the minimum number of views per day of the web document illustrated in FIG. 3 is approximately 70 million times. Therefore, the reference number of times of the advertisement displayed in the web document may be determined to be 70 million.

According to another embodiment of the present invention, as described above, in addition to the method of determining the standard number of publications using the minimum number of times during the reference period, the method of determining the standard number of times using the maximum number of times, the average number of times Of course, there can be various methods such as a method of determining the reference publication number by using.

According to another embodiment of the present invention, as described above, in addition to the method of determining the reference number of times using the minimum number of times during the reference period, the method of determining the reference number of times using the maximum number of views, the average number of views It goes without saying that various methods may exist, such as a method of determining the reference publication number.

On the other hand, the value of the reference number of times as described above may be adjusted to a more appropriate value by the operator of the advertising system 100, according to an embodiment of the present invention, the reference number of times of the CPM billing method and the CPC billing method It can serve as a kind of parameter on which side to put more weight. That is, the higher the number of reference publications, the closer the CPM charging method is. The lower the number of reference postings, the closer the CPC charging method.

Determination of basic billing amount

According to an embodiment of the present invention, a basic billing amount for an advertisement product may be determined according to the above-mentioned reference number of times.

According to an embodiment of the present invention, the basic billing amount of the advertisement product may be set in proportion to the reference publication frequency. In particular, when a unit price according to an advertisement exposure (that is, an advertisement cost incurred when an advertisement is exposed once) differs for each advertisement product, the basic billing amount may be expressed as a product of the reference publication frequency and the advertisement exposure unit price.

In addition, the default billing amount may be adjusted according to factors such as the ranking of the advertisement and the preference of the advertiser.

Determination of billed amount after exceeding threshold

From the moment the impression number for the displayed ad exceeds the standard number of times, the sum of the billed amount according to the number of selections for the ad displayed after the amount exceeded the basic billed amount is the billed amount for the ad. Is determined.

Here, the price per click (PPC) according to the number of selections may be determined by applying various methods.

For example, a predetermined amount may be set by the advertiser. The predetermined amount may mean an amount determined collectively after the advertisement is posted without reflecting the effect of the advertisement.

Alternatively, a fee may be charged based on the campaign's billing threshold if the threshold is exceeded. This may be similar to increasing the total amount of a simple CPM budget.

Alternatively, the amount of billing criteria can be determined to reflect the performance of the advertisement. For example, a quality index based on click rate, conversion rate, and the like may be reflected. Here, the click rate may mean a ratio of the number of times the corresponding advertisement is clicked to the number of times the advertisement is displayed. In addition, the conversion rate refers to the number of times an ad is displayed when a corresponding event occurs, such as a bookmark setting for the product, a request for information on the product, a reservation for purchase, a final purchase, a repurchase, or an introductory purchase. Alternatively, this may mean the ratio of the number of event occurrences to the number of selections (clicks). Here, the Favorites setting for a product means clicking on the ad to access the site linked to the ad, and then clicking on the site and the location of the information about that site or the product in order to facilitate access to that site. This may mean a case where information is stored in the user terminal device 800. Here, repurchase may refer to a case where a user who made a purchase by the corresponding advertisement subsequently purchases the corresponding product or related product. Here, the introduction purchase may refer to a case where another user purchases a product related to the advertisement by introduction of the user who purchased the advertisement. Checking and accumulating these various events may be accomplished through various known methods or variations of such methods.

Therefore, it can be said that the advertisement having a lot of the above-described events has a relatively high quality index for the advertisement that does not have the above-mentioned event. By reflecting this quality index in determining the billing threshold, it is possible to reflect the dynamic value of the effect of advertising rather than a fixed value.

Alternatively, in the case of keyword advertising, a relatively higher amount may be given to only the high priority head keyword or the high priority head keyword through the keyword history.

Alternatively, the loyalty of the advertiser may be reflected in the billing amount. For example, an old regular advertiser may be given a lower amount than an advertiser who is not.

Alternatively, the flight period can be reflected in the billing amount. For example, an advertiser may be given a lower amount than an advertiser having a long advertisement period.

Alternatively, the contribution of the advertiser can be reflected in the billing amount. For example, an advertiser who induces an introductory purchase may be given a lower amount than an advertiser who does not.

In addition, if the unit price according to the advertisement exposure (that is, the advertising cost generated when the advertisement is exposed once) is different for each advertisement product, the billing reference amount may be determined accordingly.

In addition, the amount of billing criteria may be adjusted according to factors such as the ranking of advertisements and preferences of advertisers.

In addition, as the number of reference publications is set higher according to the number of reference publications, the billing reference amount may be adjusted and determined as compared with the case where the reference publication number is set higher.

Embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be limited to the embodiments described above, and all of the equivalents or equivalents of the claims, as well as the claims below, are included in the scope of the spirit of the present invention. I will say.

1 is a view showing a schematic configuration of an advertising system according to an embodiment of the present invention.

2 is a graph exemplarily showing a query count during a reference period of a specific search keyword.

3 is a graph exemplarily showing the number of times a web document in which an advertisement is inserted during a reference period is viewed.

<Explanation of symbols for the main parts of the drawings>

100: advertising system

110: search engine

120: advertising register

130: ad insertion unit

140: log record

150: billing processing unit

160: control unit

170: communication unit

180: database management unit

180a: content database

180b: advertising database

200: communication network

Claims (17)

A method for charging advertisers for ads served over a network. Comparing the number of occurrences of the previously displayed advertisement with the reference number of advertisements, If the number of advertisements of the advertisement is less than or equal to the reference number of advertisements, charging a preset default charging amount for the advertisements; and If the number of advertisements of the advertisement exceeds the reference number of advertisements, charging the billed amount based on the basic amount of charges and the number of user selections generated for the advertisements that are displayed in excess of the reference number of advertisements. How to include. The method of claim 1, The reference publication count is determined by referring to a publication history of the advertisement during the reference period. The method of claim 2, The advertisement is associated with a search keyword, and the reference number of times is determined by referring to an advertisement posting history for each of the search keywords during the reference period. The method of claim 3, And the reference publication count is determined by the number of searches of the search keyword during the reference period. The method of claim 1, The advertisement is associated with a web document, and the reference publication count is determined by referring to the web document for a reference period. The method of claim 5, The reference publication count is determined by the number of views of the web document during the reference period. The method of claim 2, The reference period is divided into a plurality of unit periods, the ad serving history is counted for each unit period, The reference number of times is determined by referring to an advertisement history showing the minimum value of each unit period. The method of claim 1, Wherein said user selection is an ad click by a user. A computer readable recording medium having recorded thereon a computer program for executing the method according to any one of claims 1 to 8. A system for charging advertisers for advertisements served on a network, A log recorder which stores a history of the advertisement, and When the number of times the advertisement has been displayed is compared with the number of times the advertisement is displayed, and when the number of times the advertisement is displayed is less than or equal to the number of times the advertisement is displayed, the default billing amount preset for the advertisement is charged, and the number of times the advertisement is displayed. Is a billing processing unit for billing a billing amount based on the basic billing amount and the number of user selections generated for the advertisement that is displayed in excess of the reference number of postings. System comprising a. The method of claim 10, The reference publication number is determined by referring to a posting history of the advertisement during the reference period, which is stored by the log recording unit. The method of claim 11, The advertisement is associated with a search keyword, and the reference number of times is determined by referring to an advertisement posting history for each of the search keywords during the reference period. The method of claim 12, The reference publication count is determined by the number of searches of the search keyword during the reference period. The method of claim 10, The advertisement is associated with a web document, and the reference publication count is determined by referring to the web document for a reference period. The method of claim 14, The reference publication number is determined by the number of views of the web document during the reference period. The method of claim 11, The reference period is divided into a plurality of unit periods, the ad serving history is counted for each unit period, The reference number of times is determined by referring to an advertisement history showing the minimum value of each unit period. The method of claim 10, Wherein the user selection is an advertisement click by a user.

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