KR20090108991A - Method and apparatus for common advertisement service according to news contant in rss form - Google Patents

Abstract

PURPOSE: A method and an apparatus for a common advertisement service according to news contents in RSS form are provided to enable simple provision of content information and easy installation of a software program. CONSTITUTION: An apparatus for a common advertisement service according to news contents in RSS form is characterized by including the steps of: collecting URL addresses of a contents providing server from the contents providing server(100); mapping the collected URL address in IP through a DNS server(300); receiving the contents information from the contents providing server; receiving specific keyword information from a user terminal; and displaying the contents information corresponding to the received keyword information.

Description

TECHNICAL AND APPARATUS FOR COMMON ADVERTISEMENT SERVICE ACCORDING TO NEWS CONTANT IN RSS FORM}

The present invention relates to a method and apparatus for a joint advertisement service by providing RSS news content, and more particularly, directly displays content information received from a news content providing server mapped through a DNS server according to keyword information desired by a user. The present invention relates to a method and an apparatus for a joint advertisement service by providing news content of an RSS method.

Today, various types of content providing services are being developed at the time when the information age is accelerating due to the development of internet technology.

In addition, the Web 2.0 era has emerged beyond the Web 1.0 era, and a method of providing contents in accordance with the change of the information providing method has been further developed.

RSS (Really Simple Syndication) may be cited as the most popular content providing method among the content providing methods. The RSS is a content expression method mainly used in news or blog sites, and the recipient of the information may use it in another format, which can be read through an RSS reader program.

Before the RSS appeared, the site had to be visited directly in order to obtain desired information, but since the automatic collection was possible using the RSS related program, the user could select the latest information without visiting each site and view it in one place.

This RSS method can collect the information you want, but the method of providing the information provides simple results in the form of text, and it can collect the latest information of the site, but know more information. In order to move back to the site is inconvenient.

The present invention has been made to solve the above-mentioned problems of the prior art, and provides a method and apparatus for joint advertisement service by providing news content that is easy to provide RSS content information and easy program installation using a DNS server. There is a purpose.

In addition, the present invention is brought to show the information of the news company or newspaper company in real time, so that the purpose is to enable a more competitive service.

In addition, an object of the present invention is to provide a virtual viewer, to create a new advertising area.

In addition, an object of the present invention is to enable the data analysis of exactly one content provision through the domain statistics service server for the content of the news company or newspaper.

In addition, an object of the present invention is to provide a method and apparatus for joint advertising service by providing news content that can provide advertisement and statistical services without utilizing much traffic of the content providing server.

In order to achieve the above object and to solve the above-mentioned problems of the prior art, the joint advertisement service method by providing news content of the RSS method according to an embodiment of the present invention, the content providing server from the content providing server of the Collecting a Uniform Resource Locator (URL) address, mapping the collected URL addresses to a server IP through a Domain Name System (DNS) server, receiving one or more content information from the mapped content providing server, Receiving specific keyword information from a user terminal and displaying the one or more pieces of content information corresponding to the received keyword information.

The present invention may further include arranging the content information by the keyword information or the content providing server and displaying the sorted content information by a specific group.

The displaying of the sorted content information according to a specific group of the present invention may include receiving advertisement information from a specific advertising agency server and displaying the received advertisement information for each specific group simultaneously with the content information. Include.

Also, in the present invention, when the content information is displayed through the user terminal, the number of times the content information is displayed through a specific domain statistics server is recorded.

In order to achieve the above object and to solve the above-mentioned problems of the prior art, the joint advertisement service apparatus by providing news content of the RSS method according to an embodiment of the present invention, the content providing server from one or more content providing server An address collector for collecting a Uniform Resource Locator (URL) address, a mapping unit for mapping the collected URL addresses to a server IP through a Domain Name System (DNS) server, and receiving one or more content information from the mapped content providing server A content information receiver, a keyword information receiver for receiving specific keyword information from a user terminal, and a display unit for displaying the one or more pieces of content information corresponding to the received keyword information.

According to the present invention, it is easy to provide RSS-based content information using a DNS server, and news content can be provided easily by program installation.

In addition, according to the present invention is brought to show the information of the news company or newspaper in real time it is possible to more competitive services.

In addition, according to the present invention, by providing a virtual viewer, it is possible to generate a new advertising area.

In addition, according to the present invention, it is possible to analyze the data of exactly one content provision through the domain statistics service server for the content of the news company or newspaper.

In addition, according to the present invention can provide a method and apparatus for a joint advertising service by providing news content that can provide advertising and statistical services without utilizing much traffic of the content providing server.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments.

1 is a block diagram showing the configuration of a joint advertising service system by providing news content in an RSS method according to an embodiment of the present invention.

The joint advertisement service system by providing news content according to the present invention is based on a content providing system of a Rich Site Summary (RSS) method.

The joint advertisement service system by providing news content of the RSS method of the present invention largely includes a content providing server 100, a joint advertisement service device 200, a DNS server 300, an advertisement company server 400, and a domain statistics server 500. It consists of

The present invention maps one or more content providing servers 100 by DNS server 300 using the joint advertisement service apparatus 200 provided as a separate client module of a virtual viewer method, and provides each content. It provides a system that can directly display a variety of content provided from the server (100).

Therefore, the joint advertisement service apparatus 200 of the present invention will be described in more detail sequentially with reference to FIG. 2 according to the flow of information or the operation order of the apparatus.

In this case, the joint advertisement service apparatus 200 by providing news content of the RSS method of the present invention may be downloaded through a system linked to the content providing server 100, or downloaded through a separate joint advertisement service apparatus providing server. It can be installed separately in the user terminal.

2 is a block diagram showing the configuration of a joint advertising service apparatus according to an embodiment of the present invention.

First, the address collecting unit 210 collects a URL (Uniform Resource Locator) address of the content providing server 100 from one or more content providing server 100.

At this time, the content providing server 100 may be a variety of news providing server for providing news, such as a broadcaster server or newspaper server, each broadcaster server or newspaper server server provides its articles through the joint advertising service device 200. And, the advertisement included in the article can be provided together.

Next, the mapping unit 220 maps the collected URL address to the server IP through the Domain Name System (DNS) server 300.

Next, the content information receiver 230 receives one or more content information from the mapped content providing server 100.

In this case, the content information provided by the one or more content providing servers 100 may be content information produced in an extensible markup language (XML) format, and as described above, the RSS (Rich Site Summary) from the content providing server 100 may be used. It is transmitted to the joint advertising service device 200 through the scheme.

In addition, the content information is received as it is without the information provided by the content providing server 100 without conversion, if the advertisement is included in the content information is also received as it is without conversion.

That is, the present invention deviates from the scheme of providing only a list of contents through the existing RSS reader, and maps the corresponding contents providing server 100 address to the server IP through the DNS server 300 to map the contents. The content providing server 100 may provide the same to the user as provided.

3 is a diagram illustrating a connection relationship between a joint advertisement service apparatus and a content providing server according to an exemplary embodiment of the present invention.

According to the present invention, as illustrated in FIG. 3, URLs of one or more content providing servers 100 may be mapped to IPs of respective servers, and later, content information of each content providing server 100 may be directly transmitted and received through the mapped IPs. Can be.

In this case, the content information is updated in real time from each content providing server 100, and if there is a change in the content content, the content information may be immediately applied and then displayed through the display unit 250.

Next, the keyword information receiver 240 receives specific keyword information from the user terminal.

That is, the user may search for a desired keyword through the co-advertising service device 200 and may selectively receive only the content corresponding to the keyword, and the keyword may be directly set, changed, and stored by the user. You can also set the flow of the updated content as you want.

Next, the display unit 250 displays the one or more pieces of content information corresponding to the received keyword information.

4 is a diagram illustrating a configuration of a displayed screen according to an embodiment of the present invention.

As shown in FIG. 4, the present invention suggests a display screen configuration having a predetermined format, and the content displayed on the screen configuration can be directly designed by the user, and the screen configuration can be set by the user.

5 is a diagram illustrating a news content display screen according to an embodiment of the present invention.

That is, the present invention may receive the content information from the content providing server 100 mapped through the DNS server 300 and display the content information on the user terminal through the display unit 250, the content information server ( The display format provided by the main server of 100) may be displayed as it is.

For example, the present invention displays the original text or the abbreviated content of the newspaper article displayed on the web server operated by the Chosun Ilbo as shown in FIG. 5 through the co-advertising service device 200, and included in the newspaper article. The advertisement information can be displayed together.

In addition, the present invention may sort the content information by the keyword information or the content providing server by using the sorting unit 260, and display the sorted content information by a specific group.

6 is a diagram illustrating a screen displaying a press selection item according to an embodiment of the present invention, and FIG. 7 is a diagram illustrating a screen displaying a press selection item according to an embodiment of the present invention.

That is, as shown in FIGS. 6 and 7, the user may set the related contents to be sorted by the desired press or media company.

8 is a diagram illustrating a screen in which items are sorted and displayed according to an article category according to an embodiment of the present invention, and FIG. 9 is a diagram illustrating a screen in which items are displayed and arranged according to an advertisement keyword according to an embodiment of the present invention. One drawing.

In addition, as illustrated in FIGS. 8 and 9, the user may not only set the received content information by the article category and arrange the searched content information, but also set the search and sort by the advertisement keyword.

In addition, the present invention receives the advertisement information from a specific advertising agency server 400 through the advertisement information receiving unit 270 to display the received advertisement information by the specific group and the specific group at the same time through the display unit 250 It may be.

That is, the present invention individually receives the advertisement information from the specific advertising agency server 400, as well as the advertisement information included in the content information received from the content providing server 100 to display the received advertisement with the content information. You may.

At this time, the advertisement information received from the particular advertising agency server 400 is displayed separately in a specific area according to the user setting.

In addition, when the content information is displayed through the user terminal as described above, the present invention records the number of times the content information is displayed through a specific domain statistics server 500.

The present invention applies a traffic distribution and statistics management technique using a virtual domain, the representative domain used by each content providing server 100, for example, in the case of Chosun Ilbo, a subdomain of chosun.com, for example Get rss.chosun.com and map it to a separate server.

Therefore, the present invention can accurately know the source of the news to the actual users, it is possible to provide statistical information, such as statistical services through the domain statistics server 500.

FIG. 10 is a view showing a report screen for each article according to an embodiment of the present invention, and FIG. 11 is a view showing a report screen for each media company according to an embodiment of the present invention.

That is, according to the present invention, as illustrated in FIGS. 10 and 11, statistical data, such as the number of exposures of information, the number of clicks, or a CTB, may be provided as a table or a graph for each article or media company.

The present invention can display the various content information provided by the content providing server 100 as it is without converting the information using the joint advertising service apparatus 200, and also increases the advertising effect by including the advertising information in the content information. It provides a method that can be, and will be described sequentially with reference to FIG.

In this case, since the method corresponds to a method of using the joint advertisement service apparatus 200, since the method includes all the functional elements of the joint advertisement service apparatus 200, a detailed description thereof will be omitted.

12 is a flowchart illustrating a joint advertisement service method by providing news content in an RSS method according to an embodiment of the present invention.

First, the address collecting unit 210 collects a URL (Uniform Resource Locator) address of the content providing server from at least one content providing server 100 (S1210).

Next, the mapping unit 220 maps the collected URL address to the server IP through the Domain Name System (DNS) server 300 (S1220).

Next, the content information receiving unit 230 receives one or more content information from the mapped content providing server 100 (S1230).

Next, the keyword information receiver 240 receives specific keyword information from the user terminal (S1240).

Next, the display 250 displays the one or more pieces of content information corresponding to the received keyword information (S1250).

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

1 is a block diagram showing the configuration of a joint advertising service system by providing news content in an RSS method according to an embodiment of the present invention.

2 is a block diagram showing the configuration of a joint advertising service apparatus according to an embodiment of the present invention.

3 is a diagram illustrating a connection relationship between a joint advertisement service apparatus and a content providing server according to an exemplary embodiment of the present invention.

4 is a diagram illustrating a configuration of a displayed screen according to an embodiment of the present invention.

5 is a diagram illustrating a news content display screen according to an embodiment of the present invention.

6 is a diagram illustrating a screen displaying a press selection item according to an embodiment of the present invention.

7 is a diagram illustrating a screen displaying a press selection item according to an embodiment of the present invention.

8 is a diagram illustrating a screen in which items are sorted and displayed according to article categories according to an embodiment of the present invention.

9 is a diagram illustrating a screen in which items are sorted and displayed by advertisement keywords according to an embodiment of the present invention.

10 is a view showing a report screen for each article according to an embodiment of the present invention.

FIG. 11 is a diagram illustrating a media company report screen according to an embodiment of the present invention. FIG.

12 is a flowchart illustrating a joint advertisement service method by providing news content in an RSS method according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: content providing server

200: a joint advertising service device

300: DNS server

400: Advertiser Server

500: Domain Statistics Server

Claims (18)

Collecting a uniform resource locator (URL) address of the content providing server from at least one content providing server; Mapping the collected URL addresses to a server IP through a Domain Name System (DNS) server; Receiving one or more content information from the mapped content providing server; Receiving specific keyword information from a user terminal; And Displaying the one or more pieces of content information corresponding to the received keyword information. Joint advertising service method by providing a news content of the RSS method comprising a. The method of claim 1, The content information is in XML (extensible markup language) format, the joint advertising service method by providing RSS news content, characterized in that received through the RSS (Really Simple Syndication) method. The method of claim 1, The content providing server is a server for providing news to any one or more of a broadcaster server or a newspaper server, the joint advertising service method by providing RSS-based news content. The method of claim 1, The content information is received as it is without conversion information provided by the content providing server, and includes the advertising information, the joint advertisement service method by providing RSS content news. The method of claim 1, Sorting the content information by the keyword information or the content providing server; And Displaying the sorted content information for each specific group Joint advertising service method by providing news content of the RSS method further comprising a. The method of claim 5, The displaying of the sorted content information for each specific group may include: Receiving advertisement information from a specific advertising agency server; And Displaying the received advertisement information by the specific group simultaneously with the content information. Joint advertising service method by providing a news content of the RSS method comprising a. The method of claim 6, The advertisement information received from the specific advertising agency server is displayed separately in a specific area according to the user setting, the joint advertising service method by providing RSS-based news content, characterized in that the. The method of claim 1, The content information is updated in real time from the respective content providing server, the joint advertisement service method by providing RSS news content. The method of claim 1, When the content information is displayed through the user terminal, And a number of times the content information is displayed through a specific domain statistics server is recorded. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 9 is recorded. An address collector configured to collect a Uniform Resource Locator (URL) address of the content providing server from at least one content providing server; A mapping unit for mapping the collected URL addresses to a server IP through a DNS server; A content information receiver configured to receive one or more content information from the mapped content providing server; A keyword information receiver configured to receive specific keyword information from a user terminal; And A display unit for displaying the one or more pieces of content information corresponding to the received keyword information Joint advertising service apparatus by providing the RSS-based news content, characterized in that it comprises a. The method of claim 11, The content information is in the form of extensible markup language (XML) format, the joint advertising service apparatus by providing RSS-based news content, characterized in that received through the RSS (Really Simple Syndication) method. The method of claim 11, The content providing server is a server for providing news to any one or more of a broadcaster server or a newspaper server, the joint advertising service apparatus by providing RSS content. The method of claim 11, The content information is received as it is without the information provided by the content providing server without conversion, and the joint advertising service apparatus by providing RSS-based news content, characterized in that it comprises advertising information. The method of claim 11, Further comprising a sorting unit for sorting the content information by the keyword information or the content providing server, And the display unit displays the sorted content information for each specific group. The method of claim 15, Further comprising an advertisement information receiving unit for receiving the advertisement information from a specific advertising agency server, And the display unit displays the received advertisement information simultaneously with the content information for each specific group. The method of claim 16, The advertisement information received from the specific advertising agency server is displayed separately in a specific area according to the user setting, the joint advertisement service apparatus by providing RSS-based news content, characterized in that the. The method of claim 11, When the content information is displayed through the user terminal, And a number of times the content information is displayed through a specific domain statistics server.

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