KR20090093232A - System For Shopping Mall Suggesting Coordination And Management Method Thereof - Google Patents

Abstract

A coordination proposal shopping mall system and an operation method for inducing participation in a shopping mall about members are provided to induce clothing purchase of the member by applying incentive to a special member. A clothing information database(52) records dress information showing the properties about each cloth. A coordination information database(56) records the coordination information including the member information of the members and the dress information combined among the members with the specific frequency circle. A shopping mall server(50) is connected through wired and wireless network to an external terminal. The coordination information is transmitted the shopping mall server in terminals. According to the preference of the members about the coordination information, the incentive is provided for the shopping mall server to the specific frequency circle.

Description

System For Shopping Mall Suggesting Coordination And Management Method Thereof}

The present invention provides a coordination shopping mall system and its operation for inducing participation of a shopping mall by connecting to a shopping mall server through an external terminal and an internet network, purchasing clothes, presenting a coordination directly by a member, and providing an incentive accordingly. It is about a method.

Recently, due to the development of network and communication technology, on-line product transactions using Internet shopping malls and home shopping are being activated. Online transactions have lower costs than offline transactions, and consumers have a wider choice, making them excellent trading tools for both large and small purchases.

In particular, in the case of clothing, purchases using the Internet are prosperous, and in general, electronic commerce using such an internet shopping mall operates a shopping mall server (Home Page) connected to the Internet network, and the information on various products and members' information is provided on the server. After the member connects to the server, the user goes through the authentication process and clicks on the purchased product to make a payment with the server through a credit card or bankbook payment, and the product is sent to the address on the member's member information. In the order in which they occur.

However, due to the nature of the clothing purchase, if the size of the clothes, product design, color, etc. do not fit the purchase member after the purchase, frequent returns are impossible, and it is a burden on the shopping mall operator. If it does not fit, it was also reluctant to wear it, and there was a troublesome return.

Therefore, in recent years, in order to help the purchase of clothes suitable for the body size and appearance of the consumer, a lot of technologies have been developed to provide information on whether the site itself is suitable for the consumer before the purchase of the clothes.

In the conventional typical method of providing coordination information, there was a method of recommending a costume according to a member's body size or applying each costume using a virtual avatar so as to roughly determine whether the coordination suits well. .

However, when using avatars, the process of actually describing the member's body was difficult, and its implementation was limited. That is, it is difficult to describe in detail when the avatar is to be produced or the avatar is produced according to the body size of the member. Therefore, the members could not have confidence in the coordination information provided by the shopping mall, and there was a problem that the participation of the shopping mall could not be activated.

On the other hand, in order to apply the costume to the avatar even after the avatar is produced, a process of splitting the entire costumed image into costumes to make the data correspond to the avatar's size and shape, and converting the data into costumes and matching the specifications to the server is necessary. Bar, there was a problem that consumes a lot of manpower and time.

In addition, in the case of the system using the avatar, it is insufficient to make the buyer feel the actual shopping by configuring the clothing to be applied or replaced when the avatar is clicked. In detail, the avatar does not provide an opportunity to prepare for the costumes applied to the avatar when the costume is clicked, and to prepare for various costumes of the same kind. The buyer's memory is limited, so after applying a costume to an avatar, the buyer loses memory of the previously applied costume while choosing a new costume, and has to click on the same costume again and again to compare and compare them. There was a problem.

In addition, members simply surf the web in a shopping mall, which does not lead to a purchase, there is a problem that active participation is not induced. In other words, there is a problem that leads to sluggish sales due to the lack of technology that allows potential buyers to actually participate in the purchase.

The present invention has been proposed in order to solve this problem, the member can propose a coordination and confirm that the coordination is well suited, through the suggestion of coordination members more actively participate in the shopping mall, the purchase of clothes The purpose is to promote.

The coordination suggestion shopping mall system includes a costume information database in which costume information showing characteristics of each costume is recorded, a member information database in which member information, which is information about each member, is recorded, and costume information combined by a specific member among the members and the It is connected to external terminals through coordination information database and wired / wireless communication network where coordination information including member information is recorded, generates coordination information, transmits to coordination information to specific members according to the member's preference for the coordination information. It consists of a shopping mall server that provides incentives.

The method for operating a coordinating shopping mall may include providing clothes information representing characteristics of a costume and member information, which is information about each member, on a shopping mall server connected to the Internet network, and combining them by a specific member among the members connected to the shopping mall server. Generating coordination information composed of the outfit information and the member information of the member, transmitting the generated coordination information to the terminal, and calculating the preference of the member for the coordination information in the shopping mall server to provide an incentive to a specific member. It consists of steps.

The costume information includes a serial number, a photo, and a price of the costume, the member information includes a member ID and an incentive, and the coordinate information includes a photo of the actual model wearing the costume coordinated according to the combined costume information.

The incentive is calculated based on any one or more of the number of clicks, purchases, and recommendations of the member, and may be composed of one or more of cyber money, points, and discounts provided to the specific member who presented the coordination information. desirable.

In addition, the clothes information for generating the coordination information, it is preferable that the actual clothes picture displayed on the terminal of the clothes information is selected (drag, drag) in a predetermined area is moved or moved in a way that is selected and combined.

According to the coordination suggesting shopping mall system and the operation method thereof, the member proposes coordination, and displays a photo wearing clothes coordinated according to the coordination information. By deriving coordination information and giving incentives to specific members who presented coordination according to the preferences of other members, it provides coordination information to members, induces the participation of shopping malls, and furthermore purchases clothes of members by using the incentives. There is an effect that can be promoted.

From the point of view of the buyer, the memory of the costume is imprinted in the process of dragging a photo of the actual costume, and the selected outfits are compared and compared to facilitate coordination, and a sense of shopping can be felt.

In addition, it is sufficient for the shopping mall manager to prepare photographs for each costume when preparing the costume information used for the combination of the coordination information, and the operation of the shopping mall is facilitated since no standardization work for the avatar is separately required.

1 is a block diagram of a coordination suggesting shopping mall system according to an embodiment of the present invention.

2 is a data flow diagram of the coordination suggesting shopping mall system shown in FIG.

3 is a diagram illustrating a main page of a method for operating a coordinating suggestion shopping mall according to an exemplary embodiment of the present invention.

FIG. 4 is a diagram illustrating a coordinate information page of the method for operating a coordination shopping mall shown in FIG. 2.

FIG. 5 is a view illustrating a process of combining clothes information of a method of operating a coordination shopping mall shown in FIG. 2;

FIG. 6 is a diagram illustrating a process of generating coordination information of the method for operating a coordination shopping mall shown in FIG. 2.

<Description of the symbols for the main parts of the drawings>

10: external terminal 30: Internet network

50: shopping mall server 52: costume information database

54: member information database 56: coordination information database

70: Coordination Information 72: Member ID

74: model photo 76: costume photo

78: costume price, size information 92: costume information

94: Coordinate Room

Hereinafter, with reference to the accompanying drawings looks at the coordination suggestion shopping mall system and its operation method according to a preferred embodiment of the present invention.

1 is a configuration diagram of a coordinating suggestion shopping mall system according to an exemplary embodiment of the present invention. The coordination suggestion shopping mall system includes a costume information database 52 in which costume information showing characteristics of each costume is recorded, a member information database 54 in which member information which is information about each member is recorded, and a specific member of the members. It is connected to the external terminals 10 through the coordination information database 56 and the wired / wireless communication network 30 in which coordination information including combined clothes information and member information of members are recorded, and generates coordination information and transmits the coordination information to the terminals. The shopping mall server 50 provides an incentive to a specific member according to the member's preference for the coordination information.

Specifically, the external terminal 10 and the shopping mall server 50 are connected through the Internet network 30, and the terminal 10 is connected to a potential customer who surfs the web and a member of the shopping mall. After the member connects to the shopping mall server 50, the user goes through the authentication process, and the shopping mall server 50 makes a purchase with the member and causes various information to be displayed.

The shopping mall server 50 is connected to the costume information database 52, the member information database 54, the coordination information database 56, which may be integrally combined with the hardware for the web server, and is provided separately and interworked with networking. It is also possible to form the configuration.

The clothes information database 52 records one or more pieces of clothes information representing characteristics of the clothes. The clothes are preferably made of clothes handled in a shopping mall, and the clothes information may include pictures, prices, sizes, colors, and suppliers of each clothes.

In the member information database 54, information such as ID, name, incentive and the like is recorded as information about each member. Member information is used for authentication after access of the member.

Coordination information is recorded in the coordination information database 56. The coordination information is composed of the combination of the clothes information and the member information of a specific member constituting the combination. That is, it consists of member information that can identify the origin of the proposed coordinator, such as the ID of the specific member who proposed the coordinator, and costume information combined as the content of the coordinator. Herein, a specific member refers to a member who proposes coordination among general members, and the specific member is also a member of a general member, and any member can become a specific member.

The shopping mall server 50 is connected to the external terminals 10 through the internet network 30, and generates coordination information composed by combining the clothes information of a specific member among members, and the coordination information is converted into the internet network 30. Display on the terminal 10 through the process, and provides the incentive to a specific member according to the member's preference for the generated coordination information. The preference is preferably composed of clicks, purchases, recommendations, and the like, and the incentive is preferably composed of cyber money, points, discounts, and the like.

Looking at the data flow of the system according to an embodiment of the present invention with reference to FIG. 2, a particular member logs in to the shopping mall server 50, and the shopping mall server 50 authenticates using the member information. After the authentication, the shopping mall server 50 transmits the clothes information to the terminal 10, and selects and combines the clothes information displayed on the terminal 10 to generate appropriate coordination information. Coordination information composed of a photograph of a worn state, information on the clothes, and member information of a specific member is generated in the shopping mall server 50, stored in the coordination information database 56, and then transmitted to the terminal 10. The shopping mall server 50 examines the preferences of the members for the displayed coordination information and gives incentives to specific members who presented the coordination according to the preferences, which can be reflected in the member information and used in a later purchase decision. Do it. In addition, when the members click on the coordination information, it is preferable to display each piece of clothing information included in the coordination information so that the members can purchase each piece of clothing based on the outfit information.

3 to 6 are diagrams illustrating a method of operating a coordination shopping mall according to an embodiment of the present invention, and looks at the method of operating a coordination shopping mall with reference to this. The method for operating a coordinating shopping mall may include providing clothes information showing characteristics of clothes and member information, which is information about each member, to a shopping mall server 50 connected to the Internet network 30, and accessing the shopping mall server 50. Generating coordination information consisting of clothes information combined by a specific member of one member and the member information of the member, transmitting the generated coordination information to the terminal 10 and the member for the coordination information in the shopping mall server Calculating the preference of the group consists of providing incentives to specific members.

3 is a diagram illustrating a main page of a method for operating a coordination shopping mall according to an embodiment of the present invention, in which a terminal 10 and a shopping mall server 50 are connected to an internet network 30, and a member is connected through a main page. After authentication, the coordination information is retrieved. The shopping mall server 50 is provided with costume information and member information, and the coordinate information is generated according to the coordination proposal of the members. The clothes information is information on clothes that are handled in a shopping mall, and includes data on serial numbers, pictures, and prices of clothes, and member information includes data on member IDs, names, and incentives. Coordination information includes a combination of costume information and member information, and the information displayed on the main page of the coordination information (70) is a picture of the actual model wearing the combined costume and ID of the member who proposed the coordination (72) It is preferable that it consists of.

FIG. 4 is a diagram illustrating a coordination information page, in which a picture 74 worn by a model and clothes information of each outfit used in the coordination are displayed when the coordination information (the picture of the actual model wearing the outfit) on the main page is clicked. It is preferable to configure so that. As the clothes information, it is preferable to display the picture 76 of the clothes, the price, the size, and the like 78. The member can obtain specific clothes information of the clothes forming the coordination through the coordination information, and the clothes can be purchased on the shopping mall server 50 according to the preference based on the information.

5 to 6 are views illustrating a process of generating coordination information. Referring to FIG. 5, a process of combining costume information is displayed. The terminal displays costume information 92 provided in a shopping mall, and a specific member displays the costume information. Select and combine the costumes you want to coordinate among (92). As a preferred embodiment, it is desirable to provide a predetermined area of the coordination room 94 for dragging and displacing the costume photo for combination of the costume information so that actual costume photos 92 of the costume information are displayed on the displayed web page. Do. The specific member can be combined by dragging the costume photo 92 into the coordination room 94 as it is, or by dragging it back to its original position, and collecting clothes of the same category in the coordination room 94 and comparing them with each other. Make it possible.

For reference, drag (drag) in the present specification refers to changing the position of the icon by dragging the icon while the mouse is clicked on the web page and releasing the click at another place.

Therefore, the convenience of the manager is more convenient than the conventional method of using the avatar, and from the user's point of view, by combining and comparing clothes of the same category, it is possible to coordinate with the feeling of shopping in the actual store, and provide fresh fun by using the drag method. And through the clear memory of the clothes before and after the drag will be able to compare each outfit more clearly. For example, after dragging jeans as a bottom to the coordinating room, a plurality of tops are dragged together to select a top that matches the jeans. You can visually compare and compare various tops and jeans in one area, called Coordination Room, so you can feel the shopping feeling at the actual store, and you can save the burden of remembering all the selected clothes because you compare them together.

In the coordinating room 94, a transmission icon is provided, and when the transmission icon is clicked after the combination of clothes, the clothes information and coordinated member information of the combined clothes are preferably stored as coordination information in the shopping mall server. In addition, on the basis of the combined clothes information, the photograph 74 wearing the clothes having the actual model coordinated is added to the coordinate information. Therefore, the coordinate information is composed of each piece of clothing information, model photos and member information, and the coordinate information is displayed as shown in FIG.

The member can refer to the coordination of others based on the displayed coordination information, and can purchase the costume based on the costume information obtained through the coordination information. Incentives are applied to specific members who propose coordination based on the number of clicks, referrals, and the number of clothes purchased for the member. Incentives are preferably composed of one or more of cyber money, points, discounts.

By participating in the coordination of members and providing incentives through them, it is possible to induce members to participate in shopping malls and to promote the purchase of clothes. In particular, by applying the clothes selected by a specific member to the actual model to derive the coordinated photo, Cody's reality is revived, and members can get satisfaction by looking at the coordinated photo so they actively participate in shopping malls including Cody. This will be. In addition, provided incentives can be used at the time of purchase of the garment, which makes the purchase of the costume more active.

In addition, it is preferable that the shopping mall server selects and presents a coordination theme at regular intervals, and the members combine the coordination accordingly. For example, if you select a theme as a theme or a special anniversary to coordinate accordingly for a certain period of time, you can operate the shopping mall with more distinctiveness.

While the invention has been shown and described with respect to particular embodiments, it will be appreciated that the invention can be variously modified and modified without departing from the spirit or scope of the invention as provided by the following claims. It will be apparent to those of ordinary skill in Esau.

Claims (6)

A costume information database 52 in which costume information representing characteristics of each costume is recorded; A member information database 54 in which member information which is information about each member is recorded; A coordination information database 56 in which coordination information including costume information combined by a specific member among the members and member information of the member is recorded; And A shopping mall server 50 connected to the external terminals 10 through the wired / wireless communication network 30, generating coordination information and transmitting the generated coordination information to the terminal, and providing an incentive to a specific member according to a member's preference for the coordination information; Cody Suggestions shopping mall system comprising a. Providing, on the shopping mall server 50 connected to the Internet network 30, clothes information indicating characteristics of clothes and member information which is information on each member; Generating coordination information including clothes information combined by a specific member among members accessing the shopping mall server 50 and member information of the member; Transmitting the generated coordination information to the terminal (10); And Calculating a member's preference for the coordination information in the shopping mall server and providing an incentive to a specific member. The method of claim 2, wherein the costume information includes a photo (76), a serial number, and a price (78) of the costume, and the member information includes a member ID and an incentive. The method according to claim 2, wherein the incentive is calculated based on any one or more of the number of clicks, purchases, recommendation of the member, any one of the cyber money, points, discounts provided to the specific member who presented the coordination information Coordinated shopping mall operating method consisting of the above. The method of claim 2, wherein the coordination information includes a photo 74 of a real model wearing a outfit coordinated according to the combined outfit information. The method of claim 2, wherein the costume information for generating the coordination information, Coordination suggestion shopping mall operating method that the actual costume picture 92 displayed on the terminal 10 of the clothing information is selected and combined in a manner that is dragged or moved to a predetermined area (94).