KR20090091679A - Method for operating shopping mall - Google Patents

Abstract

A shopping mall operating method for users to shop conveniently is provided to induce a customer to purchase a sale product in the shopping mall. A customer information analyzer(205) deducts the member store information or the product information which the customer frequently purchased. An information generating/extracting unit(210) extracts sale product information from the product information database. An information storage unit(215) stores the customer information for client and sale product information in the storage media. A customer confirming unit(225) confirms the customer information when client connects to the shopping mall. An information output unit(230) outputs the customer information and sale product information to the shopping mall website.

Description

Method for Operating Shopping Mall}

1 is a view showing the functional configuration of a shopping mall operating system according to a preferred embodiment of the present invention.

2 is a diagram showing the configuration of an information storage medium according to a preferred embodiment of the present invention.

3 and 4 are diagrams illustrating a shopping mall operating method according to a preferred embodiment of the present invention.

<Description of main parts of drawing>

100: server 105: information reading unit

110: information analysis unit 115: category D / B

120: information generating unit 125: information extraction unit (1)

130: product information D / B 135: information storage unit

140: storage medium 145: point management unit

150: point application unit 155: interface unit

160: customer confirmation unit 165: information extraction unit (2)

170: information output unit 175: interface means

180: shopping mall server 185: customer terminal

190: payment server 192: payment method

194: payment terminal 196: point server

197: Customer Information, Point Information 198: CRM Server

199: CRM Information D / B

The present invention relates to a shopping mall operating method, by referring to the merchant usage history (or product purchase history) of the customer online and / or offline in a predetermined customer information analysis means, the merchant information and / or product information mainly used by the customer In the first step of deriving and the predetermined information generating / extracting means, the predetermined sales target product information corresponding to the merchant information and / or the product information derived through the customer information analyzing means is generated or extracted from the predetermined product information database. And a third step of, in connection with the customer information (or customer member information), storing the product information for sale in a predetermined storage medium in a predetermined information storage means, and when the customer accesses the shopping mall. , Fourth step of confirming the customer information (or the customer member information) in the predetermined customer information checking means and the predetermined information And a fifth step of outputting, on a shopping mall website, predetermined sales target product information associated with customer information (or customer member information) confirmed through the customer information checking means through an output means. .

Customer relationship management is a method or means for companies to manage their relationships with customers efficiently. It organizes, analyzes and converts information data about current and potential customers into marketing information. Indexing and developing, realizing, and modifying marketing programs based on this, the most important for this is the process of collecting and analyzing accurate information about customers, thereby acquiring new customers, retaining excellent customers, and customer value. Benefits include promotion, audience activation, and lifelong customization.

In the case of a card company (or financial company), the information collected for customer relationship management is payment related information (or financial related information), which is easy to analyze and manage the creditworthiness of customers related to payment (or finance) and to maintain good customers. However, analyzing and grasping the products of interest of customers through this involves difficult problems. For example, the payment request message transmitted to the card company from the payment terminal provided in the merchant during the card payment process includes card information, payment amount, merchant (or terminal) information, and / or installment months, and the like. Product information is not included.

Thus, customer relationship management for analyzing a customer's products of interest is typically made at the point in time when the customer purchases at least one or more products at a particular store (or affiliated store) on-line and / or off-line. Since it is not only used by franchisees, it includes a problem in which information related to customer relationship management cannot be trusted as a whole.

The present invention has been derived to solve the above problems, in the shopping mall operating method, by referring to the customer store history (or product purchase history) of the customer online and / or offline in a predetermined customer information analysis means, Predetermined merchandise for sale corresponding to the merchant information and / or product information derived through the customer information analysis means in the first step of deriving the merchant information and / or product information mainly used by the customer and the predetermined information generation / extraction means A second step of generating information or extracting from a predetermined product information database, and storing the product information for sale in a predetermined storage medium in association with the customer information (or customer member information) in a predetermined information storage means; In the third step, when the customer accesses the shopping mall, customer information (and In the fourth step of confirming the customer member information), and through the predetermined information output means, the predetermined information on the product for sale, which is associated with the customer information (or customer member information) confirmed through the customer information checking means, the shopping mall website. The purpose of the shopping mall operation method comprising the fifth step of outputting.

Another object of the present invention, when the customer is connected to the shopping mall, by outputting the extracted product information for sale to the shopping mall website, the customer to induce the customer to purchase the product for sale in the shopping mall, characterized in that The purpose of the shopping mall operation method and system, and a recording medium and information storage medium therefor.

In the shopping mall operating method according to the present invention, in a shopping mall operating method, affiliated store information mainly used by a customer by referring to the merchant usage history (or product purchase history) of the customer online and / or offline by a predetermined customer information analysis means. And / or generate predetermined sales target product information corresponding to affiliated store information and / or product information derived through the customer information analyzing means in the first step of deriving the product information and the predetermined information generating / extracting means. A second step of extracting from the product information database of the third step; and a third step of storing the product information for sale in a predetermined storage medium in association with the customer information (or customer member information) in a predetermined information storage means; When the customer accesses the shopping mall, the customer information (or customer member information) is checked by a predetermined customer information checking means. And a fifth step of outputting, to the shopping mall website, predetermined sales target product information associated with the customer information (or customer member information) confirmed through the customer information checking means through the fourth step and the predetermined information output means. Characterized in that made.

The method may further include inserting the selling price information calculated by deducting as much as the applied point when the customer's point is applied to the selling price information included in the selling target product information.

The fifth step may further include transmitting the target product information to a main product output frame area provided on a shopping mall main web page that is output after the client's login connection in a predetermined information providing means. It is characterized by.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be based on the contents throughout the present title.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the preferred embodiment of the present invention will be described below, in order to effectively describe the technical components constituting the present invention to include a functional configuration of the shopping mall operating system in a predetermined server interworking with a predetermined payment system, Those skilled in the art to which the present invention pertains, the shopping mall management system according to the intention of the person skilled in the art and / or the characteristics of the system (e.g., payment system or Internet shopping system) by a predetermined network for each means and / Or separately implemented as a plurality of servers linked to each other through communication means (e.g., mutually transmitting and receiving information or data for server function implementation), or some or all of the means may be provided in the shopping mall server. Could be. Of course, the payment system linked to the shopping mall management system may be replaced with a financial transaction system according to the intention of the skilled person.

In addition, in the following embodiment to describe the technical components constituting the present invention efficiently described as having the storage medium in the server provided with the shopping mall operating system, the general knowledge in the technical field to which the present invention belongs Those of ordinary skill in the art will readily understand that the storage medium may be provided on a network accessible from the server.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a view showing the functional configuration of a shopping mall operating system according to a preferred embodiment of the present invention.

In more detail, Figure 1 is provided with a shopping mall operating system including a functional configuration (for example, means) of the present invention in a predetermined server 100, and then the server 100 through a predetermined interface means 175. By interlocking with a predetermined payment system and / or a customer relationship management (CRM) system, when a customer who pays through the payment system accesses the shopping mall server 180 on the online shopping system linked to the shopping mall management system, the shopping mall is operated. A preferred functional configuration of a shopping mall operating system that outputs predetermined sale target product information extracted by a system to the shopping mall website.

Those skilled in the art to which the present invention pertains, based on the contents shown in Figure 1, the functional configuration provided in the server 100 is provided in an independent server for each means to perform interworking, or Alternatively, the present invention infers various implementation methods of providing at least two or more means including a similar functional configuration in a predetermined server to interoperate with each other, or providing a functional configuration for operating the shopping mall in the predetermined shopping mall server 180. The technical idea of the present invention is not limited by the above-described implementation method.

Referring to Figure 1, the server 100 according to the functional configuration of the present invention is characterized in that the interface with the payment system and / or customer relationship management (CRM) system through a predetermined interface means 175, and also the customer It connects via the predetermined customer terminal 185 and is characterized in that it is linked with the online shopping system for purchasing and payment processing of the predetermined product.

According to a preferred embodiment of the present invention, the interface means 175 is at least one predetermined network means and / or communication means for connecting the payment system and / or customer relationship management (CRM) system and the shopping mall operating system It is preferable to comprise.

The payment system is a system for providing a predetermined electronic payment service to the customer through the electronic payment means 192, a payment means corresponding to a medium having predetermined payment means 192 information for the electronic payment service ( 192, a payment terminal 194 providing an electronic payment service in an online and / or offline manner through predetermined payment means 192 provided with the payment means 192, and the payment terminal 194. It comprises a predetermined network for connecting the payment server 190, and / or payment server 190 for processing the electronic payment in conjunction with the payment terminal 194, the customer in the electronic payment process It is preferable that the point server 196 further manages a predetermined point (or mileage) provided to the.

The payment means 192 of the payment system preferably includes an MS card and / or an IC card provided with predetermined payment means 192 information, and an IC chip mounted or detached from a customer-owned wireless terminal. The payment terminal 194 includes at least one credit authorization terminal (CAT) or debit inquiry terminal or IC card terminal for off-line electronic payment, or a personal computer and web for online electronic payment. It is preferable to include a server (an online merchant).

In addition, the network of the payment system connects the payment terminal 194 and the payment server 190 for an online and / or offline electronic payment service, and a value added communication network for offline wired electronic payment. Network (VAN) or a subscriber-based communication network (eg, at least one or more Asymmetric Digital Subscriber Line (ADSL) / Very high-data rate Digital Subscriber Line (VDSL), or a wireless data communication network for off-line wireless electronic payment) Alternatively, the mobile terminal may include at least one of the portable Internet or the mobile communication network, or may include the Internet based on Transmission Control Protocol / Internet Protocol (TCP / IP) for on-line electronic payment.

In addition, the payment server 190 of the payment system is provided with a predetermined payment processing means provided in the card company (or financial company) for the electronic payment processing corresponding to the payment means 192 and / or payment terminal 194. Preferably, the server includes at least one payment processing means of credit card payment processing means and / or check card payment processing means and / or debit card payment processing means and / or bank transfer (online deposit) payment processing means. The point server 196 is a server that generates and manages a predetermined point (or mileage) granted to the customer in the payment process, and stores predetermined customer information and a predetermined point (or mileage) granted to the customer. It is preferable to have a point storage means 197 for storing by cooperative processing.

The customer relationship management (CRM) system reads a predetermined card payment history corresponding to the online and / or offline electronic payment from the payment system when a predetermined customer makes an online and / or offline payment through the payment system. A customer relationship management (CRM) server 198 for generating and managing predetermined customer relationship management information including a predetermined merchant usage history (or product purchase history) from a payment history, and the merchant usage history (or product purchase history); It is characterized in that it comprises a customer relationship management (CRM) information database 199 for storing in conjunction with each customer information (or customer member information).

The online shopping system includes a predetermined client terminal, or a digital television (DTV), in which the customer includes at least one predetermined customer terminal 185 (eg, a personal computer (PC) or a notebook). A predetermined wired terminal including at least one home appliance terminal, and / or a Personal Communication System (PCS) or Global System for Mobile communications (GSM) terminal or a Personal Digital Cellular Terminal (PDC) or Predetermined wired network (PHS) terminal or Personal Digital Assistant (PDA) or smart phone (Smart Phone) or wireless data communication terminal or wireless terminal including at least one or more portable Internet terminal) For example, TCP / IP based Internet) or wireless network (e.g., mobile communication network, wireless data communication network, Internet connection) and a function means and a storage means for connecting to a predetermined shopping mall server 180 included in the shopping mall management system and for selling a predetermined product included in the shopping mall server 180 to the customer. It is characterized by.

Referring to FIG. 1, the server 100 equipped with a functional configuration of the shopping mall operation system includes an information reading unit that reads details of affiliate store usage (or product purchase history) corresponding to offline and / or online electronic payment of the customer. 105 and the information analysis unit 110 for analyzing the affiliated store usage history (or the product purchase history) to derive the merchant information and / or product information mainly used by the customer, and the merchant information and / or the product information. Information for extracting predetermined sales target product information corresponding to the affiliated store information and / or product information from the information generating unit 120 and / or the predetermined product information database 130 for generating corresponding predetermined sales target product information. Extraction unit (1) 125 and the information storage for storing the product information to be stored in a predetermined storage medium 140 in association with the customer information (or customer member information) A book 135 and a storage medium 140 in which the customer information (or customer member information) and the sale target product information are processed in association with each other are stored.

In addition, the server 100 is a customer confirmation unit 160 for confirming the customer information (or customer member information) for the customer when the customer accesses the shopping mall, and the confirmed customer from the storage medium 140 An information extraction unit (2) 165 for extracting predetermined sales target product information processed in association with the information (or customer member information), and an information output unit for outputting the extracted sales target product information to a shopping mall website ( 170).

According to a preferred embodiment of the present invention, the server 100 manages the point (or mileage) of the customer in conjunction with the point server 196, when outputting the product information of the sale target on the shopping mall website, The point management unit 145 extracts the point (or mileage) of the customer from the point server 196, and is applied when the customer's point to the payment means 192 to the sale price information included in the product information for sale It is preferable to further include a point applying unit 150 for inserting the sale price information calculated by subtracting the point.

In FIG. 1 according to a preferred embodiment of the present invention, the server 100 further includes an interface unit 155 for interworking the server 100 and a predetermined shopping mall server 180 on the shopping mall management system. Preferably, the interface unit 155 interfaces a predetermined function configuration provided in the server 100 to approach the shopping mall server 180 to execute a predetermined function, or the server ( The function configuration provided in 100 receives predetermined information from the shopping mall server 180, or the function configuration provided in the server 100 transmits and outputs predetermined information to the shopping mall server 180. It is desirable to perform an interfacing function.

The information reading unit 105 is online through the payment system by a predetermined customer using a predetermined payment means 192 (for example, an MS chip or an IC card or an IC chip mounted on or detached from a wireless terminal owned by a customer). And / or at the time of offline payment, predetermined card payment details (eg, payment amount, payment means 192 information, merchant information, payment date / time, installment months) corresponding to the online and / or offline electronic payment from the payment system. Etc.) and read a predetermined merchant usage history (or product purchase information) from the card payment history, or store and store the merchant usage history accumulated and stored in the customer relationship management (CRM) system according to a predetermined customer relationship management procedure. Or product purchase information).

According to a preferred embodiment of the present invention, the merchant usage history is when the customer uses a particular merchant (or merchant belonging to the same category) (e.g., payment date / time), and / or uses several times (e.g., , The number of times using a particular affiliated store) is preferably included.

In addition, when the product purchase history provides the purchase product information to the payment server 190 in the electronic payment process, when (eg, payment date / time) to use a specific product (or products included in the same category), And / or information that can identify how many times (eg, the number of times a particular product has been purchased).

The information analyzer 110 may analyze the read details of the affiliated stores to derive the information of the merchants mainly used by the customer and / or the product information mainly purchased by the customers, or the read details of the purchased products. It is characterized by deriving a product mainly purchased by the customer.

According to an exemplary embodiment of the present invention, when a predetermined affiliate store usage history is read by the information reader 105, and through this, the affiliated store information mainly used by the customer is read, and the information analyzer 110 is used. Deriving predetermined merchant information using the merchant with a large number of merchant use among the merchant usage history as the merchant mainly used by the customer, or using the merchant included within a predetermined period of time (for example, based on the payment date / time) Among the details), it is preferable to derive predetermined merchant information, wherein the affiliate store that has a large number of use of affiliate stores as an affiliate store mainly used by the customer, wherein the derived merchant information is obtained by the information generating unit 120 using predetermined sale target product information. Or the information extraction unit (1) 125 generates a predetermined product information database 130 (e.g., a small It is preferably used for extracting predetermined sale target product information from a case where the target sale product information and at least one affiliate store information are stored in a cooperative manner.

In one implementation method as described above, the information generating unit 120 generates predetermined sales target product information through affiliated store information classified by a predetermined affiliate store category, or the information extracting unit (1) (125) When the selling target product information is stored in association with predetermined merchant category information in the product information database 130 for extracting selling target product information, the information analyzer 110 includes at least one affiliated store information and the affiliated store. It is preferable to derive affiliate store category information (or affiliate store information including the predetermined category information) corresponding to the affiliate store mainly used by the customer as described above from the category database 115 storing the predetermined category information. For example, the merchant information corresponding to the category "Sporting Goods> Golf Goods" includes information about merchants selling "Golf Goods of Company A", information of merchants selling "Golf Goods of Company B", ... If the merchant information mainly used by the customer is a merchant that sells the "B company's golf goods", the category information corresponding to the merchant information is derived in correspondence with the category "Sporting goods> Golf goods".

According to another exemplary embodiment of the present invention, a predetermined affiliate store usage history is read by the information reading unit 105, and when the product information is mainly read by the customer, the information analyzing unit 110 is read. ) Is a predetermined method of deriving merchant information mainly used by the customer from the history of using the affiliated store through one implementation method as described above, and matching and storing category information on at least one merchant information and products mainly sold by the merchant. It is preferable to derive product category information (or product information including predetermined category information) corresponding to the derived merchant information from the category database 115 of. For example, if a merchant corresponding to the derived merchant information stores a golf article, category information corresponding to a product mainly sold by the affiliate store is derived in correspondence with the category "Sporting Goods> Golf Goods".

According to another exemplary embodiment of the present invention, when a predetermined product purchase history is read by the information reading unit 105, and when the product information is mainly read by the customer, the information analyzing unit ( 110 may derive predetermined product information, which is a product of which the customer purchases a product with a large number of product purchases from the product purchase history, or for a predetermined period of time (for example, within a predetermined period based on a payment date / time). It is preferable to derive predetermined product information including a product having a large number of product purchases as a product that the customer mainly purchases, and the derived product information is determined by the information generating unit 120. Generating product information for sale, or the information extracting unit (1) 125 determines a predetermined product information database 130 (eg, a predetermined product for sale) When storing at least one or more information items and to view process connection) from the preferably used to extract the desired information for items for sale.

In another exemplary embodiment as described above, the information generating unit 120 generates predetermined sales target product information through product information classified by a predetermined product category, or the information extracting unit (1) 125. ) Is stored in the product information database 130 for extracting the product information for sale is stored in association with the predetermined product category information, the information analysis unit 110 is at least one product information and the It is preferable to derive the product category information (or the product information including the predetermined category information) corresponding to the product which the customer mainly purchases as described above from the category database 115 storing the predetermined category information corresponding to the product. . For example, the product information corresponding to the category "Sporting Goods> Golf Goods" includes product information corresponding to "Golf Goods of Company A", product information corresponding to "Golf Goods of Company B", ... When the product information mainly purchased by the customer is a product corresponding to the "golf article of Company B", the category information corresponding to the product information is derived corresponding to the "sporting goods> golf goods" category.

According to the present invention, it is preferable that the information reader 105 and the information analyzer 110 perform the function of the customer information analyzing means 205 on the shopping mall management system, and the customer information analyzing means 205 According to the implementation method, the merchant information mainly used by the customer by referring to the merchant transfer history (or product purchase history) including at least one transaction history of the customer and the cash receipt history of the customer, in addition to the card payment history of the customer; It is desirable to derive product information.

The information generating unit 120 generates predetermined sales target product information corresponding to affiliated store information (or affiliated store category information) and / or product information (or product category information) derived by the customer information analyzing unit 205. Preferably, the product information for sale includes product information of interest to the customer based on the merchant information (or merchant category information) and / or product information (or product category information). Do.

According to a preferred embodiment of the present invention, the product information for sale generated by the information generating unit 120 may correspond to the derived affiliated store information (or affiliated store category information) and / or product information (or product category information). Based on the product of interest information of, it is preferable that the information is made to include a guide to purchase a predetermined product to sell in the predetermined shopping mall server 180 included in the shopping mall management system. For example, when the derived affiliated store information (or affiliated store category information) and / or product information (or product category information) correspond to “sporting goods> golf article”, the information generator 120 may store the shopping mall server 180. ), A product corresponding to "Sporting Goods> Golf Goods" is generated as the selling target product information.

The information extracting unit (1) 125 corresponds to the derived affiliated store information (or affiliated store category information) and / or product information (or product category information) among the target product information stored in the product information database 130. Characterized in that the extraction of the product information for sale, the product information for sale is included in the product sold by the predetermined shopping mall server 180 included in the shopping mall management system.

According to the present invention, it is preferable that the information generating unit 120 and / or the information extracting unit 1 and 125 perform a function of the information generating / extracting means 210 on the shopping mall operating system. The product information for sale generated or extracted by the extracting unit 210 is preferably generated or extracted in a pop-up form and / or generated or extracted in a web page form.

The customer information analyzing means 205 derives the merchant information (or merchant category information) and / or product information (or product category information), and / or the information generating / extracting means 210 stores the merchant information ( Or extracting the target product information corresponding to the merchant category information) and / or the product information (or the product category information), when the customer pays online and / or offline through the payment system, or the policy of the shopping mall operation system. It is preferable that the information storage unit 135 is performed periodically by the information storage unit 135, the customer information analysis means 205 and the information generation / extraction means 210 in conjunction with the sales target product information generated and / or extracted The customer information (or customer member information) is processed in association with the predetermined storage medium 140 and periodically stored.

According to the present invention, the information storage unit 135 and the storage medium 140 preferably perform the function of the information storage means 215 on the shopping mall management system.

When the customer connects to the shopping mall server 180 (or the shopping mall server 180 on the online shopping system) on the shopping mall operating system through a predetermined customer terminal 185, the customer checking unit 160 is the interface unit ( Accessing the shopping mall server 180 through 155 to identify and extract predetermined customer information (or customer member information) for the customer accessing the shopping mall server 180, the customer confirmation unit ( 160 preferably performs a function of customer information checking means on the shopping mall management system.

The information extracting unit (2) 165 is extracted by the customer information confirming means from the storage medium 140 for storing and linking predetermined customer information (or customer member information) and product information for sale. And extracting predetermined sales target product information associated with customer information (or customer member information), wherein the information extracting unit (2) 165 functions as the information extracting unit 220 on the shopping mall operating system. It is preferable to carry out.

The information output unit 170 transmits the sales target product information extracted through the information extracting unit 220 to the shopping mall server 180 through the interface unit 155, whereby the shopping mall is connected to the customer. Characterized in that the output to the website, the information output unit 170 preferably performs the function of the information output means 230 on the shopping mall operating system.

According to a preferred embodiment of the present invention, the information output means 230 outputs the product information for sale to a shopping mall website in a pop-up form, and / or outputs the product information for sale after a login connection of the customer. It is preferable to output on the shopping mall main web page, and outputting the sale target product information on the shopping mall main web page output after the login connection of the customer is output after the login connection of the customer in a predetermined information providing means. And transmitting the output product information to a main product output frame area provided on a shopping mall main web page.

For example, a shopping mall website where the customer accesses the shopping mall server 180 is provided with a popup caller (not shown) for calling the server 100 to output predetermined sales target product information in a popup form. When a customer accesses a shopping mall website, the pop-up caller makes a predetermined sale to the server 100 using predetermined customer information (or customer member information) about a customer who has accessed the shopping mall website. Call to output the target product information in the form of popup. Correspondingly, the customer information checking means provided in the server 100 confirms the customer information (or customer member information), and the information extracting means 220 uses the customer information (or customer member information). After extracting predetermined sale target product information from the storage unit 215, the sale target product information is transmitted to the popup caller by the information output unit 230 to output the sale target product information in a popup form.

In addition, for example, a frame call unit (not shown) which calls the shopping mall website 180 to which the customer accesses the shopping mall server 180 outputs predetermined sales target product information to the main product output frame region. When the customer accesses the shopping mall website that is connected to the customer, the frame call unit using the predetermined customer information (or customer member information) for the customer accessing the shopping mall website as a parameter the server 100 To output predetermined product information on the frame area. Correspondingly, the customer information checking means provided in the server 100 confirms the customer information (or customer member information), and the information extracting means 220 uses the customer information (or customer member information). After the predetermined sale target product information is extracted from the storage unit 215, the sale target product information is transmitted to the frame caller by the information output unit 230, and the sale target product information is output to the frame area.

The point manager 145 is linked with the point server 196 provided in the payment system, and a predetermined point (or mileage) is given to the customer by the customer in an online and / or offline process through the payment system. In the case of applying the customer's point to the payment means 192 to the sale price information included in the product information for sale, predetermined customer information (or customer identification information) is received from the customer confirmation unit 160. And a predetermined point (or mileage) given to the customer from the point server 196, and the information output unit 170 functions as a point management means 240 on the shopping mall management system. It is preferable to carry out.

The point application unit 150 is linked with the point management means 240, when applying the customer's point to the payment price information included in the product information for sale as the payment means 192, the selling point as much as the applied point The discounted selling price information may be calculated by subtracting the selling price information of the target product information. The calculated selling price information may be obtained by the information output unit 170 through the interface unit 155. In the process of transmitting and outputting predetermined sales target product information in step 180), it is applied as sales price information of the sales target product. The point applying unit 150 preferably performs the function of the point applying means 235 on the shopping mall management system.

2 is a diagram showing the configuration of an information storage medium 140 according to a preferred embodiment of the present invention.

More specifically, Figure 2 is a data file stored in the storage medium 140 provided on the shopping mall operating system of Figure 1, referring to Figure 2, the storage medium 140 is customer information and / or A customer information data file for storing customer member information; A customer purchase information data file which stores information on merchant use history (or product purchase history) of the customer online and / or offline; A customer interest information data file storing merchant information and / or product information mainly used by the customer derived by referring to the information stored in the customer purchase information data file; And sales goods information data file for customers which stores predetermined sales target goods information corresponding to the merchant information and / or goods information generated by referring to the information stored in the customer interest information data file or extracted from a predetermined DB. It is characterized by comprising;

According to a preferred embodiment of the present invention, the customer sale product information data file is preferably in a pop-up form and / or in a web page form and / or sale price information and points of the customer. In the case of using the payment means 192, it is preferable to store at least one more selling price information which is subtracted from the selling price by the point payment amount.

The data file stored in the storage medium 140 is generated and / or extracted by the customer information analyzing means 205 and / or the information generating / extracting means 210 on the shopping mall operating system, and the information storing means ( 215 is stored in the storage medium 140, and in particular, characterized in that the customer information data file and the customer target product information data file is stored in a cooperative process.

In addition, the data file stored in the storage medium 140 is extracted by the information extracting means 220 in response to the customer confirmed by the customer information checking means on the shopping mall management system, the information output means 230 Is transmitted to the shopping mall server 180 through the output, when the point of the customer is applied to the payment means 192 in the information output process, by subtracting the output price information of the sales target product information by the applied point It features.

3 and 4 are diagrams illustrating a shopping mall operating method according to a preferred embodiment of the present invention.

Referring to Figure 3, the customer information analysis means 205 provided in the server 100 having a functional configuration of the present invention is a predetermined customer when the online and / or offline payment through the payment system, and / or the shopping mall According to the policy of the operating system, the card payment history of the customer is read from the payment system and a predetermined merchant use history (or product purchase history) is read from the card payment history, or from the customer relationship management (CRM) system. After reading out the merchant usage history (or product purchase history) for a predetermined customer (300), the merchant information (or product purchase history) analyzed by the read merchant usage information (or merchant category information) mainly used by the customer is analyzed. And / or derive product information (or product category information) that the customer mainly purchases (305).

As described above, when affiliated store information (or merchant category information) mainly used by the customer and / or product information (or product category information) mainly purchased by the customer are derived, information generation / extraction means provided in the server 100 210 generates predetermined sales target product information that is output to induce the customer to purchase from the shopping mall server 180 through the affiliate store information (or affiliate store category information) and / or product information (or product category information). Or extract from the predetermined product information database 130 (310).

When the product information for sale is generated or extracted as described above, the information storage means 215 provided in the server 100 links and processes the product information for sale and the customer information (or customer member information) for the customer. In the predetermined storage medium 140 (315), the process (300 ~ 315) is connected to the shopping mall server 180 from the shopping mall server 180 on the shopping mall management system to the server 100 Based on the customer information (or customer member information), it is periodically repeated 325 until the request 320 for the predetermined sale target product information for the customer.

If the shopping mall server 180 on the shopping mall management system to the customer based on the customer information (or customer member information) connected to the shopping mall server 180 with the customer identification means 225 provided in the server 100; In operation 330, the server requests product information about the object to be sold, and the server verifies the validity of the customer information (or customer member information) provided from the shopping mall server 180.

According to a preferred embodiment of the present invention, the validity verification process corresponds to at least one or more customer information that is processed in connection with the sales target product information stored in the customer (eg, storage medium 140) managed by the customer in the shopping mall management system. The customer identification means 225 and / or the information extraction means 220 search for the storage medium 140 using the customer information (or customer member information) as a keyword. The validation process is performed.

If the validity of the customer information (or customer identification information) is not authenticated (for example, if the customer accessing the shopping mall server 180 is not a customer managed by the shopping mall operating system), the server may be configured as the shopping mall server ( Stop the process of transmitting and outputting the product information for sale corresponding to the customer information (or customer member information) requested from the 180 to the shopping mall server 180 (340), according to the policy of the shopping mall operating system Periodically read and analyze the merchant usage history (or product purchase history) for a given customer from the payment system (or customer relationship management (CRM) system) and the merchant information (or merchant category information) mainly used by the customer and / or Deriving the product information (or product category information) mainly purchased by the customer, and the affiliated store information (or affiliated store) Product information (or product category information) and / or product information (or product category information) for sale is generated or extracted for the customer and stored in the storage medium 140 in association with the customer information (or customer member information). Repeat the process.

On the other hand, if the validity of the customer information (or customer confirmation information) is authenticated, the server 100 performs a process of providing predetermined sales target product information for the customer to the shopping mall server 180 as shown in FIG. do.

Referring to FIG. 4, the information extraction means 220 of the server 100 uses the customer information (or customer member information) provided from the shopping mall server 180 through the process of FIG. 3 to store the storage medium 140. After extracting predetermined sales target product information for the customer stored in association with the customer information (or customer member information) (400), the point management means 240 of the server 100 is the extracted sale It is determined whether or not the selling price information of the target product information is provided to the shopping mall server 180 by subtracting the selling price information from the predetermined point (or mileage) given to the customer on the payment system (405).

According to a preferred embodiment of the present invention, subtracting the sale price information of the product information for sale to a point (or mileage) for the customer is performed by the policy of the shopping mall management system and / or the request of the customer. It is preferable.

According to an embodiment of the present invention, the points (or mileage) granted to the customer in the payment system may be predefined to subtract the sale price of a specific target product, in this case, the server 100 Point management means 240 provided in the) extracts a point (or mileage) corresponding to the sale target product information from the payment system.

If it is determined to subtract the selling price information of the product information for sale to the customer to the point (or mileage) for the customer (410), the point management means 240 of the server 100 is the customer from the payment system The point (or mileage) for the extraction (415), the point applying means 235 of the server 100 subtracts the extracted point (or mileage) from the sale price information of the product information for sale the sale The actual selling price (eg, the price paid by the customer to purchase the selling target product) of the target product information is subtracted (420).

If the sale price of the product information for sale to the customer is deducted through the above process (415 to 420) or if the sale price of the product information for sale is not deducted (410), the information output of the server 100 is output. The means 230 transmits the product information on sale for the customer to the shopping mall server 180 to display a popup form and / or the product information on the shopping mall website to which the customer is connected. Output to 425.

After the sale target product information about the customer is output to the mall server 180 as described above, the server 100 checks whether the sell target product information product is sold at the mall server 180 (430), If the sale target product information is not sold in the shopping mall server 180 (435), the server 100 repeats the process as shown in FIG. On the other hand, if the selling target product information is sold at the shopping mall server 180 (435), the server 100 checks whether the selling target product is sold at a selling price deducted through points (or mileage) for the customer. (440).

If the product to be sold is not sold at a selling price deducted through points (or mileage) for the customer (445), the server 100 repeats the process as shown in FIG. On the other hand, if the product to be sold is sold at a selling price deducted through points (or mileage) for the customer (445), the server is applied to the selling price information of the selling product (eg, subtracted from the selling price information). The number of points (miles) is calculated from the points (or mileages) for the customer provided on the payment system to update the customer points (or mileages) of the payment system (450), and the process as shown in FIG. Repeat.

According to the present invention, after generating (or extracting) and storing the product information for sale that can be sold to the customer based on the merchant usage history (or product purchase history) of the customer online and / or offline, the When the customer accesses the shopping mall, there is an advantage of making the customer's shopping convenient by recommending a predetermined product that the customer can immediately purchase through the stored sale target product information.

According to the present invention, when the customer connects to the shopping mall, by outputting the product information for sale for the customer, there is an advantage of selling the product for sale that the customer is expected to purchase.

Claims (3)

In the shopping mall operation method, A first step of deriving merchant information and / or product information mainly used by a customer, by referring to a customer's usage history (or product purchase history) of the customer online and / or offline in a predetermined customer information analysis means; And A second step of generating, by the predetermined information generation / extraction means, predetermined product information for sale corresponding to the merchant information and / or product information derived through the customer information analysis means or extracting from the predetermined product information database; A third step of pre-processing the target product information in a predetermined information storage means in association with the customer information (or customer member information) in a predetermined storage medium; A fourth step of confirming customer information (or customer member information) by predetermined customer information checking means when the customer accesses the shopping mall; And And a fifth step of outputting, to the shopping mall website, predetermined sales target product information associated with the customer information (or customer member information) identified through the customer information checking means through a predetermined information output means. Shopping mall operation method characterized in that. The method of claim 1, And inserting the sales price information calculated by subtracting the applied point when applying the customer's point as a payment means to the selling price information included in the product to be sold. The method of claim 1, wherein the fifth step, And transmitting the product information for sale to a main product output frame area provided on a shopping mall main web page which is output after a log-in connection of the customer by a predetermined information providing means.

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