KR20060098707A - System and method for providing information, server for providing information, information storing medium and recording medium - Google Patents

Abstract

The present invention provides a system for providing information, the customer information analysis means for deriving the merchant information and / or product information mainly used by the customer with reference to the customer store history (or product purchase history) of the customer online and / or offline; And information generation / extraction means for generating predetermined sales target product information corresponding to the affiliated store information and / or product information derived through the customer information analyzing means, or extracting from a predetermined product information database, and the sales target product information. And an information transmitting means for transmitting the customer information (or customer member information) to a shopping mall server having a contract. A customer terminal accessing the shopping mall server; And a shopping mall server that checks customer information (or customer member information) when the client terminal is connected, and outputs, on the website, product information on sale corresponding to the customer information (or customer member information) provided from the information providing server. An information providing system, a method for providing the same, and an information providing server, a recording medium, and an information storage medium for the same.

Information, shopping

Description

System and Method for Providing Information, Server for Providing Information, Information Storing Medium and Recording Medium}

1 is a view showing the functional configuration of an information providing system according to a preferred embodiment of the present invention.

2 is a diagram illustrating an information providing system according to a preferred embodiment of the present invention.

3 is a diagram illustrating a method of operating an information providing server for providing information according to a preferred embodiment of the present invention.

4 is a diagram illustrating a method of operating a shopping mall server for providing information according to a preferred embodiment of the present invention.

<Description of main parts of drawing>

100: customer terminal 105: information providing server

110: customer information derivation unit 115: category D / B

120: information generating / extracting unit 125: product information D / B

130: information storage unit 135: storage medium

140: point application unit 145: information transmission unit

150: settlement processing unit (1) 155: network means

160: shopping mall server 165: shopping mall

170: information output unit 175: settlement processing unit (2)

180: payment server 182: payment method

184: payment terminal 186: point server

188: Customer Information / Point Information 190: CRM Server

194: CRM information D / B 198: interface means

According to the present invention, in the information providing system, when a predetermined customer accesses a predetermined shopping mall server through a predetermined customer terminal, the customer refers to the online store and / or offline use history of the customer (or product purchase history). Customer information analysis means for deriving the mainly used merchant information and / or product information, and predetermined sales target product information corresponding to the merchant information and / or product information derived through the customer information analysis means, or In the information providing server having information generation / extraction means for extracting from the product information database, and information transmission means for transmitting the product information and the customer information (or customer member information) to the shopping mall server to which the contract is concluded; The customer is connected by providing the target product information on the customer to the shopping mall server. Information provided which comprises an output target product sales information in the shopping mall website method and system for providing information for them to provide the servers and the storage medium and the information storage medium.

Customer relationship management is a method or means for companies to manage their relationships with customers efficiently. It organizes, analyzes and converts information data about current and potential customers into marketing information. Indexing and developing, realizing, and modifying marketing programs based on this, the most important for this is the process of collecting and analyzing accurate information about customers, thereby acquiring new customers, retaining excellent customers, and customer value. Benefits include promotion, audience activation, and lifelong customization.

In the case of a card company (or financial company), the information collected for customer relationship management is payment related information (or financial related information), which is easy to analyze and manage the creditworthiness of customers related to payment (or finance) and to maintain good customers. In this way, analyzing and understanding the customer's interest products or purchasing patterns involves difficult problems. For example, the payment request message transmitted to the card company from the payment terminal provided in the merchant during the card payment process includes card information, payment amount, merchant (or terminal) information, and / or installment months, and the like. Product information is not included.

Thus, customer relationship management for analyzing a customer's interest product or purchase pattern is generally performed at the time when the customer purchases at least one or more products at a specific store (or merchant) on and / or offline. It is not only used by stores (or franchisees), so it involves a problem in which information related to customer relationship management cannot be trusted as a whole.

The present invention is derived to solve the above problems, after classifying the merchants of the card company (or financial company) by a predetermined product of interest or purchase pattern category, a predetermined customer online and / or offline predetermined merchants When paying through (or financial transactions), the merchant information and / or product information mainly used by the customer is derived by referring to the merchant usage history (or product purchase history), and then the card company (or financial company) Information providing method and system and information for providing the information, characterized in that the merging with the customer-related information to generate predetermined sales target product information corresponding to the merchant information and / or product information or extracted from a predetermined product information database It is aimed at servers, recording media and information storage media.

Another object of the present invention, when the customer is connected to the shopping mall server on the network with the card company (or financial company) is signed, providing the target product information extracted from the card company (or financial company) to the shopping mall website By outputting the information, a method and system for providing information, the information providing server, a recording medium, and an information storage medium for inducing the customer to purchase the product for sale in the shopping mall.

The present invention provides a system for providing information, the customer information analysis means for deriving the merchant information and / or product information mainly used by the customer with reference to the customer store history (or product purchase history) of the customer online and / or offline; And information generation / extraction means for generating predetermined sales target product information corresponding to the affiliated store information and / or product information derived through the customer information analyzing means, or extracting from a predetermined product information database, and the sales target product information. And an information transmitting means for transmitting the customer information (or customer member information) to a shopping mall server having a contract. A customer terminal accessing the shopping mall server; And checking the customer information (or customer member information) when the customer terminal is connected, and outputting the target product information corresponding to the customer information (or customer member information) provided from the information providing server to the website. Output means] a shopping mall server.

According to a preferred embodiment of the present invention, the information providing server preferably further comprises information storing means for storing the product information and the customer information (or customer member information) linked to the sales information in a predetermined storage medium. Preferably, the storage medium is provided in the information providing server, and / or provided in the shopping mall server, and / or in a server on a network.

According to a preferred embodiment of the present invention, the information providing server or the shopping mall server, the selling price information calculated by deducting as much as the applied point when the point of the customer is applied to the selling price information included in the sale target product information as a payment means It is preferable to further include in the selling target product information, and / or preferably further comprises a settlement processing means for processing the settlement of a predetermined information provision fee in accordance with the information provision price. In addition, the information providing server or the shopping mall server may be made of a single server, or may be made of a plurality of server combinations provided with each means.

The information providing method corresponding to the information providing system may include a first method of deriving merchant information and / or product information mainly used by a customer by referring to a history of using a store (or a product purchase) of a customer online and / or offline. step; And generating, by the information providing server, predetermined sales target product information corresponding to affiliated store information and / or product information derived through the customer information analyzing means or extracting from a predetermined product information database. A third step of transmitting, by the information providing server, the selling target product information and the customer information (or customer member information) to a shopping mall server to which a contract has been concluded; A fourth step of confirming customer information (or customer member information) in the shopping mall server when the customer accesses the shopping mall; And a fifth step of outputting, by the shopping mall server, the target product information corresponding to the customer information (or customer member information) to a website. The information providing server or the shopping mall server The method may further include inserting the sales price information calculated by deducting the point of application when the customer's point is used as a payment means to the sale price information included in the sale target product information.

According to a preferred embodiment of the present invention, the fifth step is the step of transmitting the product information for sale to the main product output frame area provided on the main web page of the shopping mall output after the customer login from the information providing server It is preferred to further comprise a.

According to the present invention, a program for executing the information providing method is recorded on a recording medium provided in the information providing system.

Another implementation method for the information providing system of the present invention is to store and associate the customer information (or customer member information) and predetermined sales target product information derived as a result of analyzing the merchant information and / or product information mainly used by the customer. Storage media; A customer terminal accessing the shopping mall server; And confirming customer information (or customer member information) when the customer terminal is connected, and outputting the target product information corresponding to the confirmed customer information (or customer member information) to the website in association with the storage medium. And a shopping mall server, wherein the storage medium is provided in a server for deriving the product information for sale, and / or provided in the shopping mall server, and / or in a server on a network. Do.

In the other information providing system, the shopping mall server may use the selling price information calculated by subtracting the applied point when the customer's point is applied to the selling price information included in the selling target product information as a payment means. It is preferable to further include in the, and / or to output the product information on sale on the website in a pop-up form, and / or to output the product information on sale on the main web page output after the login login of the customer It is preferable. In addition, the shopping mall server may be composed of a single server or a plurality of server combinations, respectively.

The information providing method corresponding to the other information providing system includes predetermined sales target product information and / or customer information (or customer member information) derived from analysis of merchant information and / or product information mainly used by a customer in a predetermined information storage means. An information storage step of linking and storing the information in a predetermined storage medium; A customer information checking step of confirming customer information (or customer member information) in a shopping mall server when the customer accesses the shopping mall; And outputting, by the shopping mall server, the sales target product information corresponding to the confirmed customer information (or customer member information) to the website in association with the storage medium. Preferably, the shopping mall server further includes inserting the sales price information calculated by subtracting the applied point when the customer's point is applied as the payment means to the sale price information included in the product to be sold.

According to the present invention, a program for executing the information providing method is recorded on a recording medium provided in the information providing system.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be based on the contents throughout the present title.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also omitted as described above The relationship between the components and the components added for the present invention will also be clearly understood.

In addition, the preferred embodiment of the present invention to be described below, in order to efficiently describe the technical components constituting the present invention, the functional configuration of the information providing system is provided with a predetermined server interworking with a predetermined payment system, Those skilled in the art to which the present invention pertains, the information providing system is a predetermined network and / by each means in accordance with the intention of the person skilled in the art and / or features of the system (e.g., payment system or Internet shopping system). Or it may be clearly understood that it may be implemented separately into a plurality of servers linked to each other via a communication means (for example, mutually transmitting and receiving information or data for server function realization).

In addition, in the following embodiment, in order to efficiently describe the technical components constituting the present invention, the storage medium is described as being provided in the server provided with the information providing system, but the general knowledge in the technical field to which the present invention belongs. Those of ordinary skill in the art will readily understand that the storage medium may be provided on a network accessible from the server.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram showing the functional configuration of an information providing system according to a preferred embodiment of the present invention.

In more detail, Fig. 1 shows an information providing system including a functional configuration (e.g., means) of the present invention in a predetermined information providing server 105, and then provides the information providing server 105 with a predetermined interface means ( 198, when a customer who pays through the payment system connects to the shopping mall server 160 on the online shopping system linked with the information providing system by interworking with a predetermined payment system and / or a customer relationship management (CRM) system. And a preferred functional configuration of the information providing system for outputting predetermined sale target product information extracted by the information providing system to the shopping mall website.

Those skilled in the art to which the present invention pertains, based on the contents shown in Figure 1, the functional configuration provided in the information providing server 105 is provided to the independent server for each means implemented to interoperate with each other Or a plurality of means including at least two means including a similar functional configuration in a predetermined server to interoperate with each other, or a functional configuration for operating the shopping mall in the predetermined shopping mall server 160. It will be able to be inferred, and the technical idea of the present invention is not limited by the above-described implementation method.

Referring to Figure 1, the information providing server 105 according to the functional configuration of the present invention is characterized in that the interworking with the payment system and / or customer relationship management (CRM) system through a predetermined interface means 198, The customer is connected to the predetermined customer terminal 100, characterized in that the interlocking with the online shopping system for purchasing and payment processing of the predetermined product.

According to a preferred embodiment of the present invention, the interface means 198 may comprise a predetermined network means 155 and / or communication means for connecting the payment system and / or customer relationship management (CRM) system and the shopping mall operating system. It is preferable to comprise at least one or more.

The payment system is a system for providing a predetermined electronic payment service to the customer through the electronic payment means 182, the payment means corresponding to the medium having the predetermined payment means 182 information for the electronic payment service ( 182, a payment terminal 184 for providing an electronic payment service in an online and / or offline manner through predetermined payment means 182 provided with the payment means 182, and the payment terminal 184; A predetermined network connecting the payment server 180, and / or a payment server 180 which processes the electronic payment in association with the payment terminal 184, wherein the customer is in the electronic payment process. It is preferable to further comprise a point server 186 for managing a predetermined point (or mileage) provided to.

The payment means 182 of the payment system preferably includes an MS card and / or an IC card provided with predetermined payment means 182 information and an IC chip mounted or detached from a customer-owned wireless terminal. The payment terminal 184 includes at least one credit authorization terminal (CAT) or debit inquiry terminal or IC card terminal for off-line electronic payment, or a personal computer and web for online electronic payment. It is preferable to include a server (an online merchant).

In addition, the network of the payment system connects the payment terminal 184 and the payment server 180 for the online and / or offline electronic payment service, value added communication network for offline wired electronic payment (Value Added) Network (VAN) or a subscriber-based communication network (eg, at least one or more Asymmetric Digital Subscriber Line (ADSL) / Very high-data rate Digital Subscriber Line (VDSL), or a wireless data communication network for off-line wireless electronic payment) Alternatively, the mobile terminal may include at least one of the portable Internet or the mobile communication network, or may include the Internet based on Transmission Control Protocol / Internet Protocol (TCP / IP) for on-line electronic payment.

In addition, the payment server 180 of the payment system is provided with a predetermined payment processing means provided in the card company (or financial company) for the electronic payment processing corresponding to the payment means 182 and / or payment terminal 184. Preferably, the server includes at least one payment processing means of credit card payment processing means and / or check card payment processing means and / or debit card payment processing means and / or bank transfer (online deposit) payment processing means. The point server 186 is a server having point management means for generating and managing a predetermined point (or mileage) to be given to the customer in the payment process. It is preferable to have a point storage means 188 for storing the points (or mileage) in association.

The customer relationship management (CRM) system reads a predetermined card payment history corresponding to the online and / or offline electronic payment from the payment system when a predetermined customer makes an online and / or offline payment through the payment system. A customer relationship management (CRM) server 190 for generating and managing predetermined customer relationship management information including a predetermined merchant usage history (or product purchase history) from a payment history, and the merchant usage history (or product purchase history); It is characterized in that it comprises a customer relationship management (CRM) information database 194 for storing in conjunction with each customer information (or customer member information).

The online shopping system includes a predetermined client terminal, or a digital television (DTV), in which the customer includes at least one predetermined customer terminal 100 (eg, a personal computer (PC) or a notebook). A predetermined wired terminal including at least one home appliance terminal, and / or a Personal Communication System (PCS) or Global System for Mobile communications (GSM) terminal or a Personal Digital Cellular Terminal (PDC) or Predetermined wired network (PHS) terminal or Personal Digital Assistant (PDA) or smart phone (Smart Phone) or wireless data communication terminal or wireless terminal including at least one or more portable Internet terminal) For example, TCP / IP based Internet) or wireless network (e.g., mobile communication network, wireless data communication network, Through the internet) to a predetermined goods provided in the connection and the shopping mall server 160 to the shopping mall server 160, characterized in that comprises a function means and the storage means for the sale to the customer.

Referring to FIG. 1, the information providing server 105 equipped with the functional configuration of the information providing system refers to a customer's online and / or offline merchant use history (or product purchase history), and is mainly used by a customer. The customer information deriving unit 110 for deriving the information and / or the product information, and the predetermined sales target product information corresponding to the derived merchant information and / or the product information, or from the predetermined product information database 125. An information storage / extracting unit 120 for extracting information, an information storage unit 130 for storing the product information related to the sale and the customer information (or customer member information) in a predetermined storage medium 135, and the And an information transmission unit 145 for transmitting the product information for sale and the customer information (or customer member information) to the shopping mall server 160 with which a contract has been concluded. As it is ranging, and the storage medium 135 in the figure 1 is provided on the information providing server 105.

Referring to FIG. 1 according to a preferred embodiment of the present invention, the information providing server 105 is applied when the customer's points are applied to the selling price information included in the product information for sale as the payment means 182. A point applying unit 140 is further provided to further include sales price information calculated by deducting points in the sale target product information. According to another exemplary embodiment, the point applying unit 140 is provided in the shopping mall server 160. It may be.

In addition, according to a preferred embodiment of the present invention, the information providing server 105 includes a settlement processing unit 1 that processes the settlement of a predetermined information providing fee according to the information providing price in association with the shopping mall server 160 ( 150 is provided, and the shopping mall server 160 is provided with a settlement processing unit (2) (175) corresponding to the settlement processing unit (1) (150).

The customer information deriving unit 110 uses a predetermined payment means 182 (eg, an MS chip or an IC card or an IC chip mounted on or detached from a customer-owned wireless terminal) through the payment system. In the case of online and / or offline payment, predetermined card payment details corresponding to the online and / or offline electronic payment from the payment system (eg, payment amount, payment means 182 information, merchant information, payment date / time, installment month) Number of items), and read a predetermined merchant usage history (or product purchase information) from the card payment history, or store and store the merchant usage history accumulated and stored in the customer relationship management (CRM) system according to a predetermined customer relationship management procedure. (Or product purchase information).

According to a preferred embodiment of the present invention, the merchant usage history is when the customer uses a particular merchant (or merchant belonging to the same category) (e.g., payment date / time), and / or uses several times (e.g., , The number of times using a particular affiliated store) is preferably included.

In addition, when the product purchase history provides the purchase product information to the payment server 180 in the electronic payment process, when (for example, payment date / time) using a specific product (or products included in the same category), And / or information for identifying how many times the user has used (eg, the number of times of purchase of a particular product).

In addition, the customer information deriving unit 110 may be configured to derive the merchant information mainly used by the customer and / or the product information mainly purchased by the customer by analyzing the read details of the affiliated stores, or the read It is characterized by deriving a product mainly purchased by the customer by analyzing the product purchase history.

According to an exemplary embodiment of the present disclosure, when the affiliated store usage history is read out and the affiliated store information used by the customer is read out, the customer information derivation unit 110 has a number of times of using the affiliated store among the affiliated store usage history. Derivation of predetermined merchant information that uses many merchants as the merchants mainly used by the customer, or a large number of merchant use times for a certain period of time (e.g., among merchant use history included within a predetermined period based on a payment date / time) It is preferable to derive predetermined merchant information in which a merchant is a merchant used mainly by the customer, and the derived merchant information is generated by the information generator / extractor 120 to generate predetermined sales target product information, or A product information database 125 (e.g., at least one of predetermined product information for sale) When storage processing to associate the information from the merchant) is preferably used to extract the desired information for items for sale.

In one implementation method as described above, the information generation / extraction unit 120 generates a predetermined sale target product information through the affiliated store information classified by a predetermined affiliate store category, or extracts the target product information When the sale target product information is stored in association with predetermined affiliate store category information in the information database 125, the customer information deriving unit 110 stores at least one or more affiliate store information and predetermined category information to which the affiliate store belongs. It is preferable to derive affiliate store category information (or affiliate store information including predetermined category information) corresponding to the affiliate store that the customer mainly uses as described above from the category database 115. For example, the merchant information corresponding to the category "Sporting Goods> Golf Goods" includes information about merchants selling "Golf Goods of Company A", information of merchants selling "Golf Goods of Company B", ... If the merchant information mainly used by the customer is a merchant that sells the "B company's golf goods", the category information corresponding to the merchant information is derived in correspondence with the category "Sporting goods> Golf goods".

According to another exemplary embodiment of the present invention, when the usage information of the affiliated store is read, and the product information is mainly read by the customer, the customer information deriving unit 110 performs the same method as described above. Deriving the merchant information mainly used by the customer from the merchant usage history through the derivation from the predetermined category database 115 for matching and storing at least one or more merchant information and category information on products mainly sold by the merchant It is preferable to derive product category information (or product information including predetermined category information) corresponding to the registered merchant information. For example, if a merchant corresponding to the derived merchant information stores a golf article, category information corresponding to a product mainly sold by the affiliate store is derived in correspondence with the category "Sporting Goods> Golf Goods".

According to another exemplary embodiment of the present invention, when the product purchase history is read, and the product information is mainly read by the customer, the customer information deriving unit 110 may store the product in the product purchase history. Deriving predetermined product information for which the product with a high number of purchases is mainly purchased by the customer, or purchasing a product for a predetermined period of time (for example, in a product purchase history included within a predetermined period based on a payment date / time) It is preferable to derive predetermined product information including a product having a large number of times that the customer mainly purchases, and the derived product information is generated by the information generating / extracting unit 120 to generate predetermined product information for sale, or Or a predetermined product information database 125 (eg, linking the predetermined product to be sold with at least one product information). In this case, it is preferably used to extract predetermined sales target product information.

In another exemplary embodiment as described above, the information generation / extraction unit 120 generates predetermined sales target product information or extracts the sales target product information through product information classified for each predetermined product category. When the selling target product information is stored in association with predetermined product category information in the product information database 125, the customer information deriving unit 110 stores at least one or more product information and predetermined category information corresponding to the product. It is preferable to derive product category information (or product information including predetermined category information) corresponding to the product mainly purchased by the customer as described above from the category database 115 that stores the data. For example, the product information corresponding to the category "Sporting Goods> Golf Goods" includes product information corresponding to "Golf Goods of Company A", product information corresponding to "Golf Goods of Company B", ... When the product information mainly purchased by the customer is a product corresponding to the "golf article of Company B", the category information corresponding to the product information is derived corresponding to the "sporting goods> golf goods" category.

According to the present invention, the customer information derivation unit 110 preferably performs the function of the customer information analysis means on the information providing system, the customer information analysis means is in addition to the card payment history of the customer according to the implementation method, It is preferable to derive merchant information and / or product information mainly used by the customer with reference to the merchant transfer history of the customer and the merchant usage history (or product purchase history) including at least one of the cash receipt history of the customer.

The information generation / extraction unit 120 generates predetermined sales target product information corresponding to affiliated store information (or affiliated store category information) and / or product information (or product category information) derived by the customer information analysis unit. Preferably, the product information for sale includes product information of interest to the customer based on the merchant information (or merchant category information) and / or product information (or product category information). .

According to a preferred embodiment of the present invention, the product information for sale generated by the information generator / extractor 120 corresponds to the derived affiliated store information (or affiliated store category information) and / or product information (or product category information). Based on the product information of the customer's interest, it is preferable to include information to guide the purchase of a predetermined product for sale in the predetermined shopping mall server 160 included in the information providing system. For example, when the derived affiliated store information (or affiliated store category information) and / or product information (or product category information) correspond to "sporting goods> golf article", the information generating / extracting unit 120 is configured as the shopping mall server. Among the products sold at 160, a product corresponding to "sports goods> golf goods" is generated as the product to be sold information.

In addition, the information generating / extracting unit 120 may extract the affiliated store information (or affiliate store category information) and / or product information (or product category information) from among the product information for sale stored in the product information database 125. And selling target product information corresponding to the selling target product information, which is included in a product sold by a predetermined shopping mall server 160 included in the information providing system.

According to the present invention, it is preferable that the information generating / extracting unit 120 performs a function of information generating / extracting means on the information providing system, and the target product information generated or extracted by the information generating / extracting means is It is preferably generated or extracted in the form of a popup, and / or in the form of a webpage.

The customer information analyzing means derives the merchant information (or merchant category information) and / or product information (or product category information), and / or the information generating / extracting means comprises the merchant information (or merchant category information) and And / or extracting merchandise information for sale corresponding to merchandise information (or merchandise category information) is performed by the customer at the time of online and / or offline payment through the payment system or periodically by the policy of the information providing system. Preferably, the information storage unit 130 processes the sales target product information generated and / or extracted by the customer information analyzing means and the information generating / extracting means in association with the customer information (or customer member information). Characterized in that it is periodically stored in the predetermined storage medium (135).

According to the present invention, it is preferable that the information storage unit 130 and the storage medium 135 perform a function of information storage means on the information providing system.

The information transmitting unit 145 may provide the customer information (or customer member information) for the customer accessing the shopping mall server 160 to the shopping mall server 160 from the storage medium 135. And extracts predetermined sale target product information corresponding to customer information (or customer member information) and transmits the extracted sale target product information to the shopping mall server 160 through a predetermined network means 155. do.

According to another embodiment of the present invention, the shopping mall server 160 is provided with a backup storage medium 135 for the storage medium 135, or a backup storage medium for the storage medium 135 on a network ( 135, the information transmitter 145 periodically transmits the product information for sale stored in the storage medium 135 to the backup storage medium 135 through a predetermined network means 155. It is possible. In addition, when periodically transmitting the target product information to the backup storage medium 135, the information transmitting unit 145 selectively extracts only the target information changed by the information storage means to maximize efficiency It is possible to transmit via any network means 155.

The point application unit 140 is linked with the point server 186 provided in the payment system, a predetermined point (or mileage) that a predetermined customer is given to the customer in an online and / or offline process through the payment system. In the case of applying the point of the customer as the payment means 182 to the sale price information included in the product information for sale, predetermined points (or mileage) granted to the customer from the point server 186. ) To be extracted.

In addition, when the point applying unit 140 applies the customer's point to the payment means 182 to the sale price information included in the product information for sale, the price point of the product information for sale is subtracted by the applied point. And selling discounted price information, and the calculated selling price information is transmitted to the shopping mall server 160 (or the backup storage medium 135) by the information transmitter 145. Characterized in that applied to the information.

According to another exemplary embodiment of the present invention, the point applying unit 140 may be provided in the shopping mall server 160, and in this case, the selling target may be linked with an information output function provided in the shopping mall server 160. It is possible to subtract the sale price information of the product information.

When the settlement processing unit sells a product corresponding to the sale target product information provided by the information providing server 105 in the shopping mall server 160, the settlement processing unit determines a predetermined value according to the information providing price corresponding to the sale target product information. It is characterized in that the settlement of the information provision fee.

According to a preferred embodiment of the present invention, the settlement processing unit sells a product corresponding to the sale target product information in the shopping mall server 160, the point of the customer applied by the point applying unit 140 (or In the case of selling at the selling price deducted by the mileage), in conjunction with the point applying unit 140, and further comprising the settlement of the points (or mileage) given to the customer on the payment system by the amount used It is preferable.

Referring to FIG. 1, when the shopping mall server 160 connects a predetermined customer to the shopping mall server 160 through a predetermined customer terminal 100, the shopping mall server 160 checks customer information (or customer member information), and the shopping mall. After providing the shopping mall unit 165 for selling at least one product to the customer according to a predetermined product sales procedure provided in the and the confirmed customer information (or customer member information) to the information providing server 105 And an information output unit 170 which receives the target product information corresponding to the customer information (or customer member information) from the information providing server 105 and outputs the product information to the shopping mall website.

According to a preferred embodiment of the present invention, the shopping mall server 160 processes the settlement of a predetermined information providing fee according to the information providing price in association with the settlement processing unit (1) 150 of the information providing server 105. It is preferable that a settlement processing unit (2) 175 is provided, and the settlement processing unit (1) 150 and / or settlement processing unit (2) 175 perform a function of settlement processing means on the information providing system. It is preferable.

The shopping mall unit 165 is a functional configuration included in a web server that provides an internet shopping mall online. When a predetermined customer accesses the shopping mall server 160 through a predetermined customer terminal 100, predetermined customer information is provided. A function of identifying a customer through (or customer member information) and selling a product corresponding to the selling product information to the customer using at least one or more selling product information provided in the shopping mall server 160. And the type (eg, client terminal, home appliance terminal, wireless terminal) and characteristics (eg, each client terminal 100 is connected to the shopping mall server 160 to purchase a product) of the customer terminal 100. And / or a wired network connecting the customer terminal 100 and the shopping mall server 160 (eg, when the client terminal 100 is a client terminal, the Internet / home appliance terminal based on TCP / IP). Is a home network) and / or a wireless network (for example, a mobile communication network or a wireless data communication network or a portable internet network) according to the type and characteristic (communication protocol provided in each wired network and / or wireless network). It is preferable to have a functional configuration for selling a predetermined product, and also comprises at least one or more online electronic payment function for the sale of the product.

In addition, the shopping mall unit 165 provides a function of outputting predetermined sales target product information provided from the information providing server 105 to the shopping mall website accessed by the customer in conjunction with the information output unit 170. Characterized in that.

The information output unit 170 outputs sales target product information corresponding to the customer information (or customer member information) provided from the information providing server 105 to a shopping mall website connected to the customer terminal 100. It is characterized by.

According to a preferred embodiment of the present invention, the information output unit 170 outputs the product information for sale to a shopping mall website in a pop-up form, and / or outputs the product information for sale after a login connection of the customer. It is preferable to output on the shopping mall main web page, and outputting the sale target product information on the shopping mall main web page output after the login connection of the customer is output after the login connection of the customer in a predetermined information providing means. And transmitting the output product information to a main product output frame area provided on a shopping mall main web page.

For example, a shopping mall website connected to the customer by the shopping mall server 160 is provided with a popup caller (not shown) for calling the information providing server 105 to output predetermined product information in a popup form. When the customer accesses the shopping mall website to which the customer is connected, the pop-up calling unit uses the predetermined customer information (or customer member information) of the customer who has accessed the shopping mall website as a parameter to the information providing server 105. To output the predetermined sale target product information in a pop-up form. In response, the customer information checking means provided in the information providing server 105 confirms the customer information (or customer member information), and the information extracting means stores the information through the customer information (or customer member information). After extracting predetermined sales target product information from the means, the sales target product information is transmitted to the popup caller by the information output means to output the sales target product information in a popup form.

Also, for example, a frame caller (not shown) calls a shopping mall web site connected to the customer from the shopping mall server 160 to output the predetermined sales target product information to the main product output frame area to the information providing server 105. When the customer accesses the shopping mall website connected to the customer, the frame caller provides the information using predetermined customer information (or customer member information) for the customer accessing the shopping mall website as a parameter. The server 105 is called to output predetermined sale target product information to the frame area. In response, the customer information checking means provided in the information providing server 105 confirms the customer information (or customer member information), and the information extracting means stores the information through the customer information (or customer member information). After extracting predetermined sales target product information from the means, the sales target product information is transmitted to the frame caller by the information output means to output the sales target product information to the frame area.

2 is a diagram illustrating an information providing system according to a preferred embodiment of the present invention.

Referring to FIG. 2, the information providing server 105 concludes a contract with at least one shopping mall server 160 to provide predetermined sales target product information to the customer, and the shopping mall server to which the contract is concluded. 160 and a predetermined network means 155, characterized in that the functional configuration of the shopping mall server 160 and the information providing server 105 is as shown in FIG.

3 is a diagram showing a method of operating the information providing server 105 for providing information according to a preferred embodiment of the present invention.

Referring to Figure 3, the customer information analysis means provided in the information providing server 105 with the functional configuration of the present invention is a predetermined customer when the online and / or offline payment through the payment system, and / or the information According to the policy of the provision system, the card payment history of the customer is read from the payment system and a predetermined merchant use history (or product purchase history) is read from the card payment history, or from the customer relationship management (CRM) system. After reading out the merchant usage history (or product purchase history) for a predetermined customer (300), the merchant information (or product purchase history) analyzed by the read merchant usage information (or merchant category information) mainly used by the customer is analyzed. And / or derive product information (or product category information) that the customer mainly purchases (305).

As described above, when affiliated store information (or affiliated store category information) mainly used by the customer and / or product information (or product category information) mainly purchased by the customer are derived, information generation / provided in the information providing server 105 is performed. The extracting means generates predetermined sales target product information outputted to induce the shopping mall server 160 to purchase the customer through the affiliate store information (or affiliate store category information) and / or the product information (or product category information). Or it extracts from the predetermined goods information database 125 (310).

When the product information for sale is generated or extracted as described above, the information storage means provided in the information providing server 105 associates the product information for sale with the customer information (or the customer member information) for the customer and predetermined the predetermined information. It is stored in the storage medium 135 of the (315), the process (300 ~ 315) is the information providing server 105 to the information providing server 105 from the shopping mall server 160 is signed a contract Based on the customer information (or the customer member information) connected to the shopping mall server 160, the request is repeatedly performed 325 until the request 320 for predetermined sales target product information for the customer.

If the shopping mall server 160 is a customer identification means provided in the information providing server 105, the target product information for the customer on the basis of the customer information (or customer member information) connected to the shopping mall server 160 In operation 325, the server verifies the validity of the customer information (or customer member information) provided from the shopping mall server 160 (330).

According to a preferred embodiment of the present invention, the validation process is based on at least one customer information that is processed in association with the target product information stored in the customer (eg, the storage medium 135) that the customer manages in the information providing system. Corresponding customer), wherein the validation check process is performed by the customer identification means and / or information extraction means searching for the storage medium 135 using the customer information (or customer member information) as a keyword. Is performed.

If the validity of the customer information (or customer identification information) is not authenticated (for example, if the customer accessing the shopping mall server 160 is not a customer managed by the information providing system), the server may be connected to the shopping mall server ( Generate an information providing error for the product information for sale corresponding to the customer information (or customer member information) requested from 160 and transmit the generated information error to the shopping mall server 160 (340), according to the policy of the information providing system. Periodically read and analyze the merchant usage history (or product purchase history) for a given customer from the payment system (or customer relationship management (CRM) system) and the merchant information (or merchant category information) mainly used by the customer and / or Deriving the product information (or product category information) mainly purchased by the customer, and the affiliated store information (or affiliated store) Category information) and / or product information (or product category information) to generate or extract sales target product information for the customer, and store the data in association with the customer information (or customer member information) in the storage medium 135. Repeat the process.

On the other hand, if the validity of the customer information (or customer identification information) is authenticated, the information providing server 105 uses the customer information (or customer member information) provided from the shopping mall server 160 to the storage medium 135 After extracting predetermined sale target product information for the customer stored in association with the customer information (or customer member information) (345), the information providing server 105 sells the extracted sale target product information. It is determined whether or not the price information is provided and output to the shopping mall server 160 by subtracting the predetermined price (or mileage) given to the customer on the payment system (350).

According to a preferred embodiment of the present invention, subtracting the selling price information of the merchandise information for sale to a point (or mileage) for the customer is performed by the policy of the information providing system and / or the request of the customer. It is preferable.

According to an embodiment of the present invention, the point (or mileage) granted to the customer in the payment system may be predefined to subtract the sale price of a specific sale target product according to the intention of a person skilled in the art, in this case, an information providing server 105 extracts a point (or mileage) corresponding to the sale target product information from the payment system.

If it is determined to subtract the sale price information of the product information for sale for the customer to the point (or the mileage) for the customer (355), the information providing server 105 from the payment system to the point (for the customer) Or mileage), and the point applying means of the information providing server 105 subtracts the extracted point (or mileage) from the selling price information of the selling target product information to determine the selling target product information. The actual selling price (eg, the price a customer pays to purchase the merchandise to be sold) is subtracted 365.

If the sale price of the product information for sale to the customer is deducted through the above process (360-365), or the sale price of the product information for sale is not deducted (355), the information providing server 105 The information output means transmits the sale target product information for the customer to the shopping mall server 160 (375).

4 is a diagram illustrating a method of operating a shopping mall server 160 for providing information according to a preferred embodiment of the present invention.

Referring to FIG. 4, a shopping mall server 160 having a predetermined contract for providing information on the product information for sale and an information providing server 105 having a functional configuration of the present invention is provided by a predetermined customer. Check whether it is connected to the shopping mall server 160 through the customer terminal 100 (400), and if it is confirmed that a predetermined customer is connected to the shopping mall server 160 (405), the shopping mall server 160 Validating the customer information (or customer member information) of the customer using predetermined customer information (or customer member information) provided in the (410), the validation process is the customer the shopping mall server 160 It is preferable that the process is performed by logging in.

If the validity of the customer information (or customer member information) of the customer is not authenticated (415), the shopping mall server 160 outputs the product information for sale corresponding to the customer to the shopping mall website to which the customer is connected. It does not perform a function to do (420).

On the other hand, if the validity of the customer information (or customer member information) of the customer is authenticated (415), the shopping mall server 160 transmits the customer information (or customer member information) through the predetermined network means 155 to the contract. After transmitting the information to the concluded information providing server 105, and waits for receiving the sales target product information for the customer from the information providing server 105 (425).

According to a preferred embodiment of the present invention, the information providing server 105 to the shopping mall server 160 through the process as shown in Figure 3 predetermined product information of the sale corresponding to the customer information (or customer member information) Send or transmit the error of providing the product information for sale.

If predetermined sales target product information is received from the information providing server 105 (430), the shopping mall server 160 verifies the validity of the received sales target product information (435). Preferably, the information providing server 105 may include checking whether the target product information corresponding to the customer has been received or whether the error of providing the target product information is received.

If the validity of the received sale target product information is not authenticated (440), the shopping mall server 160 outputs the sale target product information corresponding to the customer to the shopping mall website to which the customer is connected. Do not (420).

On the other hand, if the validity of the received product information for sale is authenticated (440), the shopping mall server 160 pops up the received product information for sale on a shopping mall website to which the customer accesses or the product information for sale. Is output to a predetermined frame area defined to be output (445).

When the sale target product information for the customer is output on the shopping mall website accessed by the customer as described above (445), the shopping mall server 160 is linked with the information providing server 105 to provide a predetermined value according to the information providing price. It is determined whether to process the settlement of the information provision fee (450).

If the determination result does not settle the information provision fee (455), the shopping mall server 160 repeats the process shown in FIG. 4, while if it is determined that the information provision fee is settled (455), The shopping mall server 160 interoperates with the information providing server 105 to settle a predetermined information providing fee according to a predetermined information providing price corresponding to the target product information of the customer (460). It is preferable that the predetermined settlement procedure is pre-contracted between the shopping mall server 160 and the information providing server 105.

According to the present invention, after generating (or extracting) and storing the product information for sale that can be sold to the customer based on the merchant usage history (or product purchase history) of the customer online and / or offline, the When the customer accesses the shopping mall, there is an advantage of making the customer's shopping convenient by recommending a predetermined product that the customer can immediately purchase through the stored sale target product information.

According to the present invention, when the customer is connected to the online shopping mall server, by outputting the product information for sale that the customer is interested, the predetermined product corresponding to the product information for sale, in addition to the product actively purchased by the customer There is an advantage to selling more goods.

Claims (32)

In the information providing system, Customer information analysis means for deriving the merchant information and / or the product information mainly used by the customer, by referring to the merchant usage history (or product purchase history) of the customer online and / or offline; Information generation / extraction means for generating predetermined sales target product information corresponding to the affiliated store information and / or product information derived through the customer information analyzing means or extracting from a predetermined product information database; An information providing server comprising information transmitting means for transmitting the selling target product information and the customer information (or customer member information) to a shopping mall server to which a contract has been concluded; A customer terminal accessing the shopping mall server; And A shopping mall server that checks customer information (or customer member information) when the customer terminal is connected, and outputs, on the website, the product information for sale corresponding to the customer information (or customer member information) provided from the information providing server; Information providing system comprising a. The method of claim 1, wherein the information providing server, And information storage means for linking the merchandise information for sale and the customer information (or customer member information) to a predetermined storage medium. The method of claim 2, wherein the storage medium, Provided in the information providing server, and / or Provided to the shopping mall server, and / or An information providing system, comprising a server on a network. The method of claim 1, wherein the information providing server or shopping mall server, And selling price information calculated by subtracting the applied point when the customer's point is applied as a payment means to the selling price information included in the selling target product information. The method of claim 1, wherein the information providing server and / or shopping mall server, An information providing system, characterized by further comprising settlement processing means for processing settlement of a predetermined information provision fee in accordance with the information provision price. The method of claim 1, wherein the information providing server or shopping mall server, An information providing system comprising a single server or a plurality of server combinations provided with respective means. The method of claim 1, wherein the customer terminal, An information providing system comprising a wired terminal or a wireless terminal. The method of claim 1, wherein the customer information analysis means, Merchant information and / or merchandise used primarily by the customer may be referred to by referring to the merchant's usage history (or product purchase history), which includes at least one of the customer's card payment history, the customer's bank transfer history, and the customer's cash receipt history. Information providing system, characterized in that derived. The product for sale subject information generated or extracted by the information generating / extracting means according to claim 1, Generated or extracted in the form of a popup, and / or Information providing system, characterized in that generated or extracted in the form of a web page. According to claim 1, The shopping mall server, Output the product information on the website in pop-up form, and / or The information providing system, characterized in that for outputting the sale target product information on the main web page that is output after the login of the customer. The method of claim 10, wherein the outputting the product information on the main webpage output after the login connection of the customer is performed. And outputting the target product information transmitted by the information providing server to a main product output frame area provided on the main web page output after the customer's login connection. A first step of deriving merchant information and / or product information mainly used by the customer by referring to the merchant usage history (or product purchase history) of the customer online and / or offline; And Generating, by the information providing server, predetermined sales target product information corresponding to affiliated store information and / or product information derived through the customer information analyzing means or extracting from a predetermined product information database; A third step of transmitting, by the information providing server, the selling target product information and the customer information (or customer member information) to a shopping mall server to which a pre-contract is concluded; A fourth step of confirming customer information (or customer member information) in the shopping mall server when the customer accesses the shopping mall; And And a fifth step of outputting, by the shopping mall server, the target product information corresponding to the customer information (or the customer member information) to the website. The method of claim 12, The information providing server or the shopping mall server further comprises the step of inserting the sales price information calculated by deducting as much as the applied point when applying the customer's point to the selling price information included in the product information for sale as a payment means Information providing method, characterized in that. The method of claim 12, wherein the fifth step, And transmitting, by the information providing server, the target product information to the main product output frame area provided on the main web page of the shopping mall which is output after the client's login connection. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 12 to 13. In the information providing system, A storage medium for linking and storing the predetermined sales target product information derived from the analysis of the merchant information and / or the product information mainly used by the customer and the customer information (or customer member information); A customer terminal accessing the shopping mall server; And A shopping mall that checks customer information (or customer member information) and connects with the storage medium and outputs sales target product information corresponding to the confirmed customer information (or customer member information) on a website when the customer terminal is connected. Information providing system comprising a; server. The method of claim 16, wherein the storage medium, The server for deriving the product information for sale, and / or Provided to the shopping mall server, and / or An information providing system, comprising a server on a network. The method of claim 16, wherein the customer terminal, An information providing system comprising a wired terminal or a wireless terminal. The method of claim 16, wherein the shopping mall server, And selling price information calculated by subtracting the applied point when the customer's point is applied as a payment means to the selling price information included in the selling target product information. The method of claim 16, wherein the shopping mall server, An information providing system comprising a single server or a plurality of server combinations. The method of claim 16, wherein the shopping mall server, Output the product information on the website in pop-up form, and / or The information providing system, characterized in that for outputting the sale target product information on the main web page that is output after the login of the customer. Store information stored in a predetermined storage medium by linking the predetermined product information and the customer information (or customer member information) derived as a result of analyzing the merchant information and / or product information mainly used by the customer in a predetermined information storage means. step; A customer information checking step of confirming customer information (or customer member information) in a shopping mall server when the customer accesses the shopping mall; And And an information outputting step of outputting, on the website, the product information for sale corresponding to the confirmed customer information (or customer member information) in association with the storage medium in the shopping mall server. . The method of claim 22, The shopping mall server further comprises inserting the sales price information calculated by deducting as much as the applied point when the customer's point is applied as a payment means to the sale price information included in the product to be sold. How to Provide. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 22 to 23. A customer information derivation unit for deriving merchant information and / or product information mainly used by the customer by referring to the details of the merchant use (or product purchase history) of the customer online and / or offline; An information generation / extraction unit for generating predetermined sales target product information corresponding to the derived affiliated store information and / or product information or extracting from a predetermined product information database; And And an information transmitter for transmitting the product information for sale and the customer information (or customer member information) to a shopping mall server with a contract. The method of claim 25, wherein the server, And an information storage unit for linking the target product information and the customer information (or customer member information) to store in a predetermined storage medium. The method of claim 26, wherein the storage medium, Provided in the information providing server, and / or Provided to the shopping mall server, and / or Information providing server, characterized in that provided in the server on the network. A computer-readable recording medium having recorded thereon a program for executing the server function of any one of claims 25 to 26. A customer information derivation unit for deriving merchant information and / or product information mainly used by the customer by referring to the details of the merchant use (or product purchase history) of the customer online and / or offline; An information generation / extraction unit for generating predetermined sales target product information corresponding to the derived affiliated store information and / or product information or extracting from a predetermined product information database; And And an information storage unit which associates the target product information with the customer information (or customer member information) and stores the information on a predetermined storage medium. The method of claim 29, wherein the storage medium, Provided in the information providing server, and / or Provided to the shopping mall server, and / or Information providing server, characterized in that provided in the server on the network. The method of claim 29, wherein the server, And an information transmitter configured to transmit the product information for sale and the customer information (or customer member information) to a shopping mall server with a contract. 32. A computer-readable recording medium having recorded thereon a program for executing the server function according to any one of claims 29 to 31.

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