KR20090061317A - Method and system for searching of public transport route for advertising - Google Patents

Abstract

A method for searching a public transportation route for advertisement and a system thereof are provided to minimize the waste of business manpower by managing a plurality of data for the advertisement through a database. An extraction module of a controller extracts a bus station having latitude/longitude values as much as a threshold value(S213). A route number passing via the extracted station is extracted from a route DB(S214). The advertisement history for the past advertisement adhered to the selected route number is extracted from an advertisement DB(S216). The extracted advertisement history is displayed on a display device(S217).

Description

Method and System for Search for Public Transport Route for Advertising}

The present invention relates to a route search method and system for public transportation for advertising, and specifically, searches for public transportation via areas and stops to be advertised, or searches for public transportation having the highest probability of exposure of advertisements. A route search method and system for public transportation for advertising.

Currently, advertisers express their intention to advertising agencies in order to advertise inside / outside buses, which is one means of public transportation, and advertising agencies can advertise inside / outside buses through the companies through the media companies. Judge.

At this time, the media company locates the salesperson in a specific area in order to search for an area that the advertiser needs to advertise. Media salespeople collect results on which number of buses (ie, regional buses, trunk buses, branch buses, village buses, etc.) is most effective when advertising on the inside or outside of the bus. The media company provides the collected results to the advertising agency. The media company notifies the agency of the cost and probability of exposure of the advertisement to the area to be advertised as a result of the collection and takes the form of receiving and advertising the advertisement of the advertiser through the agency.

However, such an advertising format, by placing the sales force in a particular region to determine the advertising effect, resulting in a waste of the sales force, thereby increasing the cost to the sales staff. In addition, since all the work is performed offline, a problem occurs in that the time spent collecting advertisement exposure probability is increased. In addition, since the advertiser and the media company can communicate through the agency, there is a problem that the reliability between each other does not improve.

Therefore, there is a need for a technology that can reduce the cost incurred in advertising and improve the reliability between the advertiser and the media company.

In order to solve these conventional problems, an object of the present invention is to minimize the waste of sales personnel to minimize the cost spent on sales personnel, and to save time spent to collect the probability of exposure of advertisements being advertised in public transportation. To provide a route search method and system of public transportation for advertising.

In addition, another object of the present invention is to save the time consumed when performing the advertisement by changing the ad format that was carried out offline, and improve the reliability of each other by directly communicating with advertisers and media companies without agency To provide a route search method and system of public transportation for advertising.

In addition, another object of the present invention is to provide a route search method and system for public transportation for performing inventory management for more convenient advertisements by managing the advertising status for public transportation in a database.

In order to achieve these objects, the method for searching for the route of public transportation for advertising according to the present invention comprises the steps of inputting information of the area or public transportation to be searched among the search conditions, the public transportation corresponding to the input search conditions Extracting a route number of the, characterized in that it comprises the step of providing the advertising history and inventory status for the advertisement corresponding to the extracted route number of the public transport.

In addition, the area to be searched among the search conditions includes a specific area name and a stop name of the public transport, and the information of the public transport to be searched includes a class of public transport and a standard of public transport.

The extracting of the route number of the public transportation may include extracting a location having a radius of a threshold value based on the inputted specific region when a specific region name is input as the search condition and passing through the inputted region and the extracted region. Extracting the line number of the public transportation; if a stop name of the public transportation is input as the search condition, extracting a stop of an adjacent location based on the input stop, and a route of the public transportation via the input stop and the extracted stop; Extracting a number; if a class of public transportation is input as the search condition; extracting a line number of a public transportation corresponding to the input class of public transportation; if the standard of public transportation is input as the search condition; And extracting a route number of the public transportation corresponding to the standard of the public transportation. Shall be.

The method may further include a step of constructing a database before the search condition is input, wherein the step includes the number of operations of the transit line number, the number of passengers of the line number, and the area and stops of the route number. It is characterized in that the step of building a database by separating the rating of the public transport into a plurality of operating information including the floating population, population density.

The advertisement may be a advertisement including a cover advertisement attached to the inside / outside of the public transportation corresponding to the route number, a voice advertisement played inside the public transportation, a video advertisement, or a subtitle advertisement. It is done.

In addition, the advertisement history is characterized in that the information including the name of the past advertisement corresponding to the line number of the extracted public transport and the name of the advertisement currently being advertised, the draft of the advertisement according to the respective advertisements, the advertisement period. .

In addition, the inventory status is characterized in that the inventory information including the advertisement, the advertisement time, the advertisement period reserved in the extracted public transport route number.

In addition, the system for searching the route of public transportation for advertising includes an input / output unit having an input device and a display device, map information, route number information of public transportation, operation information for each route number of public transportation, and route number of public transportation. The storage unit stores the advertisement information for the advertisement corresponding to the stop information and the route number of the public transportation, and if the search condition including information of the region or public transportation is input from the input device, the search condition is stored in the storage unit. And a control unit for extracting advertisement details of advertisements of the corresponding route numbers, determining inventory status of the advertisements of the route numbers, and displaying them on the display device.

In addition, the area to be searched among the search conditions includes a specific area name and a stop name of the public transport, and the information of the public transport to be searched includes a class of public transport and a standard of public transport.

The apparatus may further include an extraction module, wherein the extraction module extracts a route number of the public transport via a location having a radius of a threshold based on the inputted specific region when a specific region name is input as the search condition, and the search. When the stop name of the public transportation is entered as a condition, a stop of the adjacent location is extracted based on the input stop, and a line number of the public transportation passing through the plurality of stops is extracted.

In addition, the extraction module extracts the route number of the public transportation corresponding to the entered class of public transportation when the class of public transportation is input as the search condition, and if the standard of public transportation is input as the search condition Characterized in that the line number of the public transport corresponding to the standard of public transport is extracted.

The advertisement may be a advertisement including a cover advertisement attached to the inside / outside of the public transportation corresponding to the route number, a voice advertisement played inside the public transportation, a video advertisement, or a subtitle advertisement. It is done.

The storage unit may further include a map DB for storing the map information, a plurality of public transport line numbers, a route DB for storing class information and standard information corresponding to each line number, and a number of times of service for each of the plurality of public transport line numbers. A driving information DB for storing driving information including the number of passengers by number, the floating population of the area and stops via the route number, and the population density, and storing the latitude / longitude values of the stops via the plurality of public transportation route numbers; Stop DB, characterized in that it further comprises an advertising DB for storing the advertising history of the advertisement corresponding to the plurality of public transport line numbers.

As described above, the present invention manages a plurality of data for advertisement in a database, thereby minimizing waste of sales force and at the same time reducing the cost of sales personnel, and reducing the time spent collecting advertisement exposure probability at the time of advertisement. There is a saving effect.

In addition, the present invention can improve the reliability of the media company by the advertiser directly communicates with the media company through online at the time of advertising.

In addition, according to the present invention, the media company can grasp the inventory status in real time by grasping the inventory status in real time, and can provide a satisfactory service to the advertiser by quickly providing the identified inventory status to the advertiser. It works.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in describing the embodiments, descriptions of technical contents that are well known in the technical field to which the present invention belongs and are not directly related to the present invention are omitted. This is to more clearly communicate without obscure the core of the present invention by omitting unnecessary description.

Among the terms used in the embodiment of the present invention, public transportation means a mobile medium including a bus, a taxi, a subway, and the like, but the present invention uses a public transport and a bus for convenience of description. In this case, the bus is used as a term including a wide-area bus, trunk bus, branch bus, and village buses that operate in Korea.

Among the terms used in the embodiment of the present invention, a system for searching a route of public transportation corresponds to all devices capable of storing and retrieving route information of public transportation such as a computer, a notebook, a personal digital assistant (PDA), a mobile terminal, and the like. do.

Among the terms used in the embodiment of the present invention, the advertisement is a cover advertisement attached to the inside or outside of the bus, the voice advertisement output from the speaker mounted inside the bus, the video advertisement output through the LCD and LED This means that the advertisement includes a subtitle advertisement output through. However, in the present invention, for convenience of description, it will be described by taking a cover advertisement attached to the inside or outside of the bus as an example.

1 is a block diagram showing the main configuration of a system for searching a route of public transportation for advertising according to an embodiment of the present invention.

Referring to FIG. 1, a system 100 for searching a route of public transportation includes an input / output unit 110, a controller 120, and a storage 130. In particular, the control unit 120 may include an extraction module 121 and the determination module 122, the storage unit 130 is a map DB 131, a route DB 132, a driving information DB 133, a stop The DB 134 and the advertisement DB 135 may be included.

The input / output unit 110 includes an input device and a display device. The input device is a conventional keyboard, a mouse, etc., and detects an input for a line number, a stop name, etc. of a bus input from a user and generates a signal corresponding to the detected input. The display device is a conventional LCD monitor, etc., which is a map necessary for searching for a route corresponding to a route number of a bus, a route corresponding to a route number of a bus, a stop via a route number, and a plurality of buses corresponding to a route number. The route information including the stock status of the attached advertisement is displayed on the screen.

The controller 120 controls each block of the system 100 for searching for a route of public transportation. When a search condition for searching a route is input from the input device, the controller 120 extracts a route number corresponding to the search condition and determines whether advertisements can be attached. To this end, the control unit 120 includes an extraction module 121 and the determination module 122.

If the search condition provided from the input device is a specific area, the extraction module 121 extracts a location having a radius of a threshold value from the map DB 131 based on the input specific area. The extraction module 121 extracts the route number of the bus via the location extracted by the map DB 131 from the route DB 132.

In addition, the extraction module 121 extracts the coordinate value which is the latitude / longitude value of the input stop when the stop name is input as a search condition, and the stop having the latitude / longitude value equal to the threshold value based on the extracted latitude / longitude value. Is extracted from the stop DB 134. The extraction module 121 extracts the route numbers of the buses passing through the plurality of stops extracted from the stop DB 134 in the route DB 132.

The extraction module 121 extracts the route number of the bus corresponding to the input bus class when the bus class is input as a search condition from the route DB 132, and corresponds to the input bus standard when the bus standard is input as the search condition. The route number of the bus is extracted from the route DB 132.

Extraction module 121 extracts the advertisement history for the past object corresponding to the route number of the bus to be searched, and provides the determination module 122 by extracting the start date and end date of attachment of the currently attached advertisement, After the currently attached advertisements, the attachment start / end date of the advertisements reserved for attachment is provided to the determination module 122.

The determination module 122 determines the inventory status of the advertisement based on the start / end date of attachment of the currently attached advertisement and the existence of the reserved advertisement.

The controller 120 displays the extraction and determination information from the extraction module 121 or the determination module 122 on the display device.

The storage unit 130 retrieves the route number of the bus, and stores information necessary for displaying the stop via the route number on the display device on a map. To this end, the storage unit 130 includes a map DB 131, a route DB 132, a driving information DB 133, a stop DB 134, and an advertisement DB 135.

The map DB 131 is image data that can be checked on the display device, and stores map image data (hereinafter, map data) of all regions via the bus. The map data stored in the map DB 131 may be enlarged or reduced in accordance with a signal provided from an input device under the control of the controller 120.

The route DB 132 stores a route number of a plurality of buses moving in the country, and stores a route via a plurality of buses corresponding to the plurality of route numbers. The route DB 132 stores class information and standard information of the bus corresponding to the route number. In this case, the bus rating information is information for distinguishing the bus number via the route having the lowest exposure probability from the bus number having the highest exposure probability when the advertisement is attached. In addition, the bus specification information is information for identifying the bus by the color and size of the bus.

For example, the bus class divided by the grade information is set by dividing the route number from A to F class from the bus with the highest exposure probability of advertisement to the lowest bus. At this time, the grade information is set to the operation information for each route number stored in the operation information DB 133 irrespective of the standard information of the bus. In addition, the bus standard divided by the standard information is divided into a wide area bus, trunk bus, branch bus, etc. in color, it is preferable to be divided into a wide area bus, trunk bus, branch bus and village bus in size. For this reason, the exposure probability can be roughly judged when the advertisement is attached.

The service information DB 133 stores the number of times of operation by the route number of the bus, and stores the number of passengers by region and time. The driving information DB 133 stores the time at which each bus leaves the garage and the entering time, and the controller 120 calculates the driving time of the bus at each time and stores the driving time in the driving information DB 133. In addition, the control unit 120 calculates the number of times of operation by bus based on the departure time of the bus and stores it in the operation information DB 133.

The stop DB 134 stores the stop names passed by the bus corresponding to the route number, and stores the longitude / latitude values of each stop by mapping them to the stop names.

The advertisement DB 135 stores advertisement details of advertisements which have been attached in the past by line numbers of the respective buses. That is, the name of the advertisement attached to the specific line number of the bus, the draft of the advertisement according to the advertisement, and the advertisement attachment period are stored. In addition, the start date and end date of attachment of the currently attached advertisement is stored. The advertisement DB 135 stores the attachment start / end date of the advertisement that is reserved for attachment after the advertisement that is currently attached. In addition, when an advertiser requests to advertise two or more advertisements of a cover advertisement, a voice advertisement, a video advertisement, and a subtitle advertisement on a specific line number, the advertisement may be selected as one advertisement. Advertisement DB 135 may be managed in consideration.

In addition, each DB stored in the storage 130 is stored in association with the route DB 132. That is, when the route number stored in the route DB 132 is a bus of 5528, the route of 5528 is mapped and stored in the map data stored in the map DB 131 in association with the map DB 131. In operation information DB 133, operation information for 5528 is stored in association. In addition, the stop DB 134 stores the stop name and the latitude / longitude value of the stop via 5528, and the advertisement DB 135 includes advertisements for past advertisements attached to the delivery side and the driveway side of 5528. Stored. In addition, the advertisement DB 135 also stores the attachment information of the advertisement being attached and the attachment information of the advertisement reserved for attachment. In addition, each DB stored in the storage unit 130 can be updated by the media company.

In the exemplary embodiment of the present invention, the DBs stored in the storage unit 130 are generated and associated with the route numbers stored in the route DB 132, but each DB listed above is divided into a plurality of fields in one database. You can also create

2 is a flowchart illustrating a process of searching for a route of public transportation for advertising according to an embodiment of the present invention. 3 is a flowchart illustrating a process of searching for a route of public transportation for advertisement according to an embodiment of the present invention in detail. 4 is a screen configuration diagram briefly showing a user interface for searching a route of public transportation for an advertisement according to an embodiment of the present invention.

1 to 4, in step S201, the control unit 120 accesses a web page for searching for route information of public transportation or executes an application program. The web page accessed or the executed application program is displayed on the display device as shown by reference numeral 400 of FIG. 4. In step S202, the control unit 120 extracts map data stored in the map DB 131 of the storage unit 130 and displays the extracted map data on the display device. In this case, the extracted map data is displayed at reference numeral 402 of FIG. 4, and at 401 a menu for inputting a search condition for searching for route information is displayed.

In step S203, the control unit 120 selects a search condition for searching for route information of public transportation according to an input signal provided from the input device. If the search condition to search the route information of the public transport is selected in step S203, the control unit 120 proceeds to step S204, S210 or S218.

More specifically, in step S203, if the search condition to search for the route of public transport is a region, the controller 120 proceeds to step S204, and if the search condition is a stop, the controller 120 proceeds to step S210. If the search condition is bus information, the controller 120 proceeds to step S218. At this time, step S218 is described in detail in Figure 3 to be described later. For example, if the region name tab of reference numeral 410 of FIG. 4 is selected to search by region, the controller 120 proceeds to step S204. When the station name tab of reference number 420 is selected to search by stop, the controller ( 120) proceeds to step S210. In addition, if a class tap 430 or a standard tap 440 is selected to search by bus information, the control unit 120 proceeds to step S218.

In step S204, the control unit 120 enters a local search mode for setting a search condition as an area when searching for bus route information according to an input signal provided from an input device. When the control unit 120 receives an area for searching for route information from the input device in step S205, the control unit 120 determines whether a predetermined radius is input based on the area input from the input device in step S206. As a result of the determination in step S206, if a predetermined radius is input, the control unit 120 proceeds to step S207, and if the predetermined radius is not input, the control unit 120 proceeds to step S209.

In step S207, the extraction module 121 of the control unit 120 searches for map data stored in the map DB 131 of the storage unit 130, by a predetermined radius input in step S206 based on the area input in step S205. Extract the area of. That is, if the area inputted at the reference number 411 is the intersection of Gangnam Station, and the radius inputted at the reference number 412 is 1km, the area within a radius of 1km is extracted from the center of the Gangnam Station intersection. Subsequently, the controller 120 proceeds to step S208.

In step S209, the extraction module 121 of the control unit 120 searches for map data stored in the map DB 131 of the storage unit 130, and searches an area of a predetermined radius based on the area input in step S205. Extract. That is, if the input area is Gangnam Station crossroad, and the preset radius is 2km, the area within 2km radius is extracted from the Gangnam Station crossroad. Subsequently, the controller 120 proceeds to step S208.

In operation S208, the extraction module 121 of the controller 120 extracts the route number of the bus passing through the region extracted in operation S207 or S209 from the route DB 132 of the storage 130. The controller 120 may control the display device to display the route number extracted by the extraction module 121 at reference numeral 450 or to display a pop-up window at reference numeral 400. Thereafter, the controller 120 proceeds to step S215.

In operation S215, the controller 120 determines whether a selection signal for an arbitrary route number is provided from the input device on the extraction bus displayed on the display device. If the control unit 120 receives the selection signal for the route number from the input device in step S215, the control unit 120 proceeds to step S216, and if the selection signal is not received, the control unit 120 proceeds to step S217.

In step S216, the extraction module 121 of the control unit 120 extracts the advertisement details of the past advertisements attached to the route number selected in step S215 from the advertisement DB 135, and the control unit 120 extracts the extracted advertisement details. Is displayed on the display. Subsequently, the controller 120 proceeds to step S219. In addition, the extraction module 121 of the control unit 120 in step S217 extracts the past advertisement details attached to the route number extracted in step S208 in the advertisement DB 135, and the control unit 120 extracts the extracted advertisement details. Display on the display device. At this time, the advertisement details are attached to the water, including the name of the advertisement attached to a plurality of buses having a single route number, the draft of the advertisement according to the advertisement, the attachment period of the advertisement, the start date of the advertisement, the end date of the attachment, and the like. It is preferable that the details are sorted by route number and displayed as shown in [Table 1]. In addition, the attachment start date of the advertisement means the time when the advertiser contracts the attachment of the advertisement, the end date of attachment of the advertisement means the time when the advertiser terminates the attachment contract of the advertisement. Subsequently, the controller 120 proceeds to step S219.

Bus number the car's number Name of the advertisement Cyan Start attaching End of adhesion 5528 1111 SD card Department store 2007.01.15 2007.12.21 1112 SD card Department store 2007.05.16 2007.12.31 1113 SD card gas station 2007.05.21 2007.12.18 1114 Jewelry World earring 2007.11.13 2007.12.26 1115 Jewelry World ring 2007.11.13 2008.02.14

In step S219, the extraction module 121 of the control unit 120 extracts the driving information of each bus corresponding to the route number displayed in step S216 or S217 from the driving information DB 133 of the storage unit 130 to the display device. Display. At this time, the operation information of each bus corresponding to the route number includes the number of buses operated, the number of passengers getting on and off the bus, the floating population and population density of the area and stops where the bus passes, the time when the bus enters and leaves the garage, etc. It includes driving information including.

Therefore, when the advertiser attaches the advertisement to the bus to which the advertisement is to be attached, there is an effect of confirming the advertisement effect on the exposure probability. In addition, since the driving information is not information provided by a person, but the public transportation route search system 100 provides average data, there is an effect of improving the reliability between the advertiser and the media company. In addition, it is possible to improve the reliability between the advertiser and the media company by objectively and statistically calculating the cost paid by the advertiser to the media company when the advertisement is attached by checking the operation information of the route number to which the advertiser is to attach the advertisement. .

In operation S220, the determination module 122 of the controller 120 determines the inventory content of the advertisement of the bus on which the driving information is displayed in operation S219, and displays the inventory on the display device. At this time, the determination module 122 determines the end date of the attachment of the advertisement currently attached to the bus (eg, the bus corresponding to the vehicle number 1111 in Table 1) and the existence of the advertisement to be attached after the currently attached advertisement. To determine the inventory of the advertisement. That is, the determination module 122 is an advertisement to be attached until the advertisement is currently attached until December 21, 2007, and then the advertisement is to be stocked if the advertisement to be attached is from January 15, 2008 to February 20, 2008. After determining that there is only one, the controller 120 displays the inventory of the advertisement on the display device. Subsequently, in operation S221, the determination module 122 of the controller 120 determines whether the advertisement is attached and displays it on the display device. That is, there is only one inventory of advertisements on bus number 1111 from January 15, 2008 to February 20, 2008, and advertisements can be attached from December 22, 2008 to January 14, 2008. .21 indicate on the display that advertisements may be attached on the 21st.

In step S210, the control unit 120 enters a stop search mode for setting a search condition as a stop when searching for bus route information according to an input signal provided from an input device. When the control unit 120 receives a stop name for searching for a route from the input device in step S211, in step S212, the extraction module 121 of the control unit 120 extracts the input stop name from the stop DB 134, Extract the latitude / longitude of the station.

Subsequently, in step S213, the extraction module 121 of the controller 120 extracts a stop having a latitude / longitude value equal to a threshold based on the extracted latitude / longitude value of the stop. The controller 120 displays the extraction stop and the adjacent stop on the display device. The controller 120 displays a menu for searching for a route by the stop name at 401 of FIG. 4 displayed on the display device, and displays map data on which the stop is displayed at 402. In addition, when changing the stop to be searched, it is possible to change the name of the stop in the search box to enter, and to change by selecting the stop of the map data shown in reference numeral 402.

Subsequently, in step S214, the controller 120 extracts the route number via the extracted stop from the route DB 132. For example, if the stop name input in step S211 is Gangnam station, it is preferable to extract Gangnam Hana Bank and the like as an adjacent stop, and extract the route number via the extracted stop and display it on the display device.

Subsequently, the controller 120 proceeds to step S215. Since the detailed description is the same as the description of the step S215 to step S221 described above will not be described.

In step S218, the control unit 120 enters the bus information search mode to search the bus information of the public transportation as bus information according to the input signal provided from the input device. More specifically, step S218 will be described in detail with reference to FIG. 3.

In step S301, the control unit 120 proceeds to step S302 when the bus class corresponding to the reference number 430 of the bus information is input from the input device, and proceeds to step S303 when the bus class is not input.

Subsequently, in step S303, when the bus standard corresponding to the reference number 440 is input from the bus information, the controller 120 proceeds to step S304 to extract the bus number corresponding to the input bus standard from the route DB 132 and display it on the display device. Display. In this case, the bus standard may mean the color and size of the bus. In the case of the color of the bus, the bus may be a color for distinguishing a wide-area bus, trunk bus, branch bus, etc. It can be a standard for classifying. Subsequently, the controller 120 proceeds to step S306.

On the contrary, if the bus specification is not input in step S303, the process proceeds to step S305 and the control unit 120 determines whether the end signal of the bus information search mode is received from the input device. When the end signal is received, the controller 120 ends the route search. If the end signal is not received, the controller 120 returns to step S203 of FIG. 2.

In step S302, the extraction module 121 of the control unit 120 extracts the bus number corresponding to the bus class input from the input device from the route DB 132, and the control unit 120 displays the extracted bus number on the display device. do. In this case, the bus class is a class that distinguishes the bus number via the route with the lowest exposure probability from the bus number via the route with the highest exposure probability when the advertisement is attached. Thereafter, the controller 120 proceeds to step S306.

In step S306, the control unit 120 proceeds to step S307 when the selection signal for any bus number among the bus numbers displayed in step S302 or S304 is provided from the input device. 120 proceeds to step S308.

In step S307, the control unit 120 extracts an area or a stop via the bus number selected in step S306, displays the reference number 402, and proceeds to step S309.

In addition, in step S308, the control unit 120 extracts an area or a stop via the bus number displayed in step S302 or S304, displays it in reference numeral 402, and proceeds to step S309.

Subsequently, in step S309, the extraction module 121 of the control unit 120 extracts the advertisement details of the past advertisements attached to a plurality of buses corresponding to the bus numbers displayed in step S307 or S308 in the advertisement DB 135. do. The controller 120 displays the extracted advertisement details on the display device. Subsequently, the controller 120 proceeds to step S219 of FIG. 2. Since the detailed description is the same as the description of the above step S219 to step S221 described above will be omitted.

In addition, although not shown, by narrowing down the scope of the search by inputting a plurality of search conditions according to each search mode, it is possible to perform an efficient search. For example, if the name of the area is entered as the Gangnam Station Intersection, and the bus class is entered as Class A, a route number having a Class A bus is extracted from the route number passing through the Gangnam Station Intersection. As a result, the media company can quickly provide the advertiser with a route number excellent in advertising effect.

5 is a configuration diagram briefly showing a design diagram of a database according to an embodiment of the present invention.

Referring to FIG. 5, the route DB 132 for storing route information of each DB provided in the storage unit 130 includes a map DB 131, a driving information DB 133, a stop DB 134, and an advertisement DB. 135 is designed in conjunction.

That is, the route number constituting the route DB 132 is associated with the route information DB 133 for storing the route information and the advertisement DB 135 for storing the advertisement contents for the advertisement. The bus route constituting the route DB 132 is associated with a map DB 131 for storing map data and a stop DB 134 for storing stop information. In addition, the latitude / longitude position of each stop constituting the stop DB 134 is designed in connection with the map data constituting the map DB 131.

So far, the method and system for searching routes of public transportation for advertisements according to the present invention have been described. In the present specification and drawings, preferred embodiments of the present invention have been disclosed, and although specific terms have been used, these are merely used in a general sense to easily explain the technical contents of the present invention and to help the understanding of the present invention. It is not intended to limit the scope. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

1 is a block diagram showing the main configuration of a system for searching a route of public transportation for advertising according to an embodiment of the present invention

2 is a flowchart illustrating a process of searching for a route of public transportation for advertising according to an embodiment of the present invention.

Figure 3 is a flow chart illustrating in detail the process of searching for the route of public transport for advertising according to an embodiment of the present invention

4 is a screen configuration diagram briefly showing a user interface for searching a route of public transportation for advertising according to an embodiment of the present invention.

5 is a configuration diagram briefly showing a design diagram of a database according to an embodiment of the present invention.

Claims (13)

Inputting information of a region or public transportation to be searched among the search conditions; Extracting a route number of the public transportation corresponding to the input search condition; Providing advertisement details and inventory status of the advertisement corresponding to the extracted route number of the public transportation; Transit route search method comprising a. The method of claim 1, The region to be searched among the search conditions includes a specific region name and the name of a stop of public transportation, and the information of the public transportation to be searched includes a class of public transportation and a standard of public transportation. Search method. The method of claim 2, Extracting the route number of the public transportation Extracting a location having a radius of a threshold value based on the inputted specific region when the specific region name is input as the search condition, and extracting a route number of the public transportation via the input region and the extracted region; Extracting stops of adjacent locations based on the input stops and extracting line numbers of public transports via the input stops and the extracted stops when the stop names of the public transports are input as the search condition; Extracting a route number of a public transportation corresponding to the input level of the public transportation when the class of public transportation is input as the search condition; Extracting a route number of a public transportation corresponding to the input standard of public transportation when the standard of public transportation is input as the search condition; Transit route search method comprising a. The method of claim 1, Before the search condition is entered Further comprising building a database, The step may be divided into a plurality of grades of the public transportation by the operation information including the number of times of operation of the transit line number, the number of passengers of the line number, the flow population of the area and stops via the route number, and population density. Transit route search method characterized in that the step of building a database. The method of claim 1, The advertisement is Public transportation route search, characterized in that the advertisement including a cover advertisement attached to the inside / outside of the public transport corresponding to the route number, a voice advertisement played inside the public transportation, a video advertisement, a subtitle advertisement Way. The method of claim 5, The advertisement history is And a name of a past advertisement corresponding to the extracted public transportation route number, a name of an advertisement currently being advertised, a cyan advertisement of the advertisement according to each advertisement, and an advertisement period. The method of claim 5, The above inventory status Public transportation route search method, characterized in that the stock information including the advertisement, the advertisement time, the advertisement period and the reservation period of the extracted public transportation route number. An input / output unit having an input device and a display device; A storage unit for storing map information, line number information of public transportation, operation information for each line number of public transportation, stop information for each line number of public transportation, and advertisements for advertisements corresponding to line numbers of public transportation; When a search condition including information of a region or public transportation is input from the input device, the storage extracts an advertisement for an advertisement of a line number corresponding to the search condition, and inventory the advertisement of the line number. A controller which determines a current state and displays the same on the display device; Transit route search system comprising a. The method of claim 8, The region to be searched among the search conditions includes a specific region name and the name of a stop of public transportation, and the information of the public transportation to be searched includes a class of public transportation and a standard of public transportation. Search system. The method of claim 9, The control unit It further comprises an extraction module, When the specific region name is input as the search condition, the extraction module extracts the route number of the public transportation via the location having a radius of the threshold based on the input specific region, and when the stop name of the public transportation is input as the search condition. A transit route search system, comprising: extracting stops of adjacent positions based on the input stops and extracting route numbers of public transit via the plurality of stops; The method of claim 10, The extraction module If the class of public transportation is input as the search condition, the line number of the public transportation corresponding to the class of the public transportation is extracted, and if the standard of public transportation is input as the search condition, the standard of the entered public transportation is input. A transit route search system, comprising extracting a route number of a corresponding transit. The method of claim 8, The advertisement is Public transportation route search, characterized in that the advertisement including a cover advertisement attached to the inside / outside of the public transport corresponding to the route number, a voice advertisement played inside the public transportation, a video advertisement, a subtitle advertisement system. The method of claim 12, The storage unit A map DB for storing the map information; A route DB for storing a plurality of public transportation route numbers and class information and specification information corresponding to each route number; A driving information DB for storing driving information including the number of times of operation of the plurality of public transportation line numbers, the number of passengers by line number, the floating population of the regions and stops via the line number, and the population density; A stop DB for storing latitude / longitude values of the stops via the plurality of public transportation line numbers; An advertisement DB for storing advertisement details of advertisements corresponding to the plurality of public transportation line numbers; Transit route search system further comprising a.

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