KR20090037407A - System for electronic transaction in connection with personal website and method therefor - Google Patents

Abstract

A system for electronic transaction in connection with personal website and a method thereof are provided to conveniently perform e-commerce without making shopping malls in a portal website by performing e-commerce by registering products in a personal website of a seller. A personal website(40) is managed by a seller terminal(20). The goods to be sold is registered, the necessary information for a purchase of the goods is inputted from a buyer terminal(30). An e-commerce mediation server(10) performs the registration department authentication of the goods registered by the registration department authentication of the personal website of the seller. The purchase of the registered goods as described above is happened. The authentication of the web page in which the corresponding goods is registered is performed. A payment of the product cost according to the purchase of the goods and authentication are performed. A database(13) stores the information generated during the registration department buying process of the goods.

Description

System for electronic transaction in connection with personal website and method therefor}

The present invention relates to an electronic commerce system and a method of interworking with a personal website, and more particularly, a seller who wants to conduct electronic commerce through an internet network on a personal website such as a blog, a cafe, a mini homepage, or an independent homepage. An electronic commerce system and a method for interfacing with a personal website characterized by performing an electronic commerce activity.

As a conventional electronic commerce method using the Internet network, there was a method of directly opening and operating a website dedicated to electronic commerce in which a seller himself can handle registration, purchase, authentication, and delivery of a product required for electronic commerce.

However, the direct operation of such a website not only requires the seller to have all the facilities such as a server or a storage medium necessary for the registration and purchase processing of the product, but also the costs and costs for promoting the website. The considerable length of time has added to the operational burden.

In order to improve this point, the e-commerce method of the indirect operation method, rather than the direct operation method by the seller itself, is widely used, that is, to support the preparation of the web page required for the product registration and the purchase authentication of the e-commerce, and the information storage. It is a method of placing an internet web shopping mall where a seller's products can be sold on a portal website dedicated to e-commerce providing a basic environment such as a space.

This indirect operation method does not need to have all the facilities such as server or storage media, so it is possible to start and operate an internet shopping mall at a low cost, as well as an e-commerce portal website where a seller's internet shopping mall is located. The party will take the lead in promoting the portal website, thus reducing the operational burden on the promotion.

However, as the number of portal websites dedicated to e-commerce on the Internet increases, the number of shopping malls that enter the shop also increases day by day, leading to an intensifying competition among sellers with similar competitiveness. There is a need to develop a new e-commerce method that can take the lead in the competition.

The present invention was devised to solve the above conventional problems, the e-commerce activity by the seller who wants to conduct the e-commerce activities by registering the product on a personal website, such as blogs, cafes, mini homepages, independent homepages that they operate The present invention provides an electronic commerce system and method for conveniently and easily performing electronic commerce without operating a website for e-commerce on the Internet or entering a shopping mall on a portal website dedicated to e-commerce. There is a technical problem.

The configuration of the electronic commerce system linked with the personal website of the present invention for achieving the technical problem as described above, the seller terminal receiving the information about the personal website of the seller and sales information used for merchandise sales, personal website A purchaser terminal receiving input of purchase information used to purchase goods on the store, a personal website managed by the seller terminal and listing necessary items for sale and receiving necessary information for purchase of the product from the purchaser terminal; Perform registration and certification of the seller's personal website and registration and certification of products to be listed on the personal website, and in the event of purchase of products listed on the personal website, authentication of the web page on which the product is listed. Payment and payment of goods price according to the purchase of goods through linked payment institution server And in the electronic commerce intermediary server with an e-commerce intermediary to perform, the machine comprises a database to store the registration information generated in the process of purchasing goods of merchandise.

In addition, the configuration of the electronic commerce method interworking with the personal website of the present invention, the registration and authentication of the personal website of the seller is performed by the intermediary website, database and the e-commerce intermediation server interlocked with the payment institution server, Product registration procedure for registering and authenticating the product to be listed on the personal website, and if the purchase of the product listed on the personal website occurs, authentication of the web page on which the product is listed by the e-commerce brokerage server is performed. And payment of the product price according to the purchase of the product through a linked payment institution server, and a product purchase procedure in which the authentication is performed.

Electronic commerce system and method that is linked to the personal website of the present invention having the above configuration, the seller registers the product on the personal website, such as blogs, cafes, mini homepages, independent homepages operated by the seller e-commerce activities By performing the above, there is an effect that it is possible to conveniently and easily perform e-commerce without running a shopping mall on the e-commerce website on the Internet or a portal website dedicated to e-commerce.

In addition, since the e-commerce is directly performed in the seller's personal website is a very advanced invention that can be operated on the Internet with a competitive shopping mall at a relatively low cost.

EMBODIMENT OF THE INVENTION Hereinafter, based on an accompanying drawing, the electronic commerce system and its method which work with the personal website of this invention are demonstrated in detail. The drawings listed below are provided as an example to enable those skilled in the art to fully convey the spirit of the present invention. Accordingly, the invention is not limited to the drawings presented below, but may be embodied in other aspects. Also, like reference numerals denote like elements throughout the specification.

In addition, unless there is another definition in terms used in the present specification, it has the meaning commonly understood by those of ordinary skill in the art to which the present invention belongs, and the gist of the present invention in the following description and the accompanying drawings. Detailed descriptions of well-known functions and configurations that may be unnecessarily blurred are omitted.

1 is a block diagram of an electronic commerce system interworking with the personal website of the present invention, which will be described in detail as follows.

The e-commerce system of the present invention includes an e-commerce intermediary server 10, the seller terminal 20, the buyer terminal 30, and the seller's personal website (40), these through an internet network (not shown) Are interconnected.

The electronic commerce intermediary server 10 performs the registration and authentication of the seller's personal website 40, and processes the product registration procedure to perform the registration and authentication of the goods to be listed on the personal website (40).

In addition, the electronic commerce intermediary server 10, when the purchase of the goods listed on the personal website 40 occurs, the authentication of the web page in which the goods are listed, and through the linked payment institution server 50 It handles the payment of the goods price according to the purchase of goods and the procedure of purchasing goods that performs the certification.

In addition, the present invention e-commerce system is used for the seller terminal 20 receives the information on the seller's personal website (40) and sales information used to sell the product, and the purchase of goods on the personal website (40) The individual receiving the purchaser terminal 30 and receiving the necessary information for the purchase of the product from the purchaser terminal 30 while being managed by the seller terminal 20 and listing the product to be sold. Includes a website 40.

To this end, the electronic commerce intermediation server 10 provides the seller terminal with the necessary information for processing the registration procedure of the product on the personal website 40 and the purchase procedure of the product generated on the personal website 40 as described above. An intermediary website 11 that receives input from 20 is provided.

In addition, the e-commerce mediation server 10 receives the information necessary to process the registration procedure of the product and the purchase procedure of the product from the mediation website (11) registration and authentication of the seller's personal website (40) , Registration and authentication of the product to be listed on the personal website 40, when the purchase of the product listed on the personal website 40 occurs, the authentication of the web page on which the product is listed, linked payment institution The server 50 is provided with an electronic commerce intermediary 12 that performs payment and payment of the product price according to the purchase of the product.

In addition, the electronic commerce intermediary server 10 includes a database 13 for storing information generated in the registration procedure of the product and the purchase procedure of the product.

Hereinafter, the configuration of the electronic commerce system of the present invention having the configuration as described above will be described in more detail.

1) Composition of membership

The e-commerce intermediary server 10 of the present invention stores the seller's member information input from the seller terminal 20 through the intermediary website 11 in the linked database 13 to store the seller in the e-commerce intermediary server 10. Subscribe as a member of the e-commerce service provided through.

At this time, in the embodiment of the present invention, the seller must perform the registration step, but if the buyer is a member of the intermediary website 11 of the present invention as a member and non-member of the product listed on the seller's personal website 40 You can buy it.

In the embodiment of the present invention, the basic information at the time of membership registration of the seller includes general member's personal information such as ID, password, name, phone number, email address, payment information of commodity price such as zip code, address, account number, bank, etc. For example, delivery information such as a postal address, a postal address, or a representative delivery address for delivery of goods may be required.

In this case, when the purchaser registers as a member, the personal information and shipping information of the member may be required.

When the e-commerce intermediary 12 of the present invention inputs the necessary information for membership of the seller or the buyer as described above through the intermediary website 11, the e-commerce intermediary 12 stores the information in the linked database 13 to store the seller or Complete the purchaser's membership.

2) Composition of registration of personal website

The electronic commerce mediation server 10 of the present invention performs the registration of the seller's personal website 40 on which the seller's products are registered for the electronic commerce.

The present invention registers a personal website 40 using the seller's own social network such as a blog, a cafe, a mini homepage, an independent homepage, etc. operated by the seller in the present invention's e-commerce mediation server 10. do.

In order to register the seller's personal website 40 in the electronic commerce brokerage server 10 in the embodiment of the present invention, the seller first logs into the brokerage website 11 through the seller terminal 20.

In this state, the seller inputs the domain name and member ID of the personal website 40 into the web page for registering the personal website provided by the intermediary website 11 through the seller terminal 20.

For example, if a seller having a blog as a personal website 40 wants to sell a product in the blog, a URL (Uniform Resource Locator) of the personal website 40 is located on the Internet network. Identifier for indicating a place) information (for example, "http://blog.naver.com") and ID information for logging in to the personal website 40 are inputted.

Here, if the personal website 40 is a personal web page belonging to a portal site having a large number of members for the convenience of the seller's input, one of these portals is not inputted. It is desirable to be able to select the URL of the website.

FIG. 2 is an example of a web page screen for registering a seller's personal website as described above, and the selection window 201 of the portal website is arranged in the upper portion of the web page screen, and in the lower portion of the seller's personal website. The input window 202 for inputting member ID information is disposed. In addition, an input window 203 for inputting the name of the personal website to be registered is also arranged.

When the information for registration of the personal website 40 as described above is input from the seller terminal 20 through the intermediary website 11, the electronic commerce intermediary 12 of the present invention provides a linked database ( 13) to complete the registration of the seller's personal website (40).

3) Composition of product registration and certification

The electronic commerce intermediary server 10 of the present invention performs registration and authentication of a product to be sold through a registered seller's personal website 40, and in more detail as follows.

3-1) Registration of product information

The electronic commerce intermediary server 10 receives information of a product to be registered on the personal website 40 registered in the server through the intermediary website 11 from the seller terminal 20.

The commodity information may be a category, a commodity name, a commodity value, a manufacturer / origin, a selling price, a shipping cost, an exception of an item, an order option, a selling number, a thumbnail image of a commodity, and the like.

At this time, the e-commerce intermediary server 10 is a conventional WYSWYG (What You See is) in order to display the product sales page as the buyer sees on the personal website 40 information of the product to be listed when the product information is input It is desirable to provide an editor (editor) of the Wht You Get method.

Figure 3 is an example of a web page screen for entering the merchandise information of the seller as described above, enter the product name, manufacturer / country of origin, selling price, delivery status, delivery date, shipping exceptions, order options from the upper portion of the web page screen Place an input window where you can.

When the product information as described above is input from the seller terminal 20 through the intermediary website 11, the electronic commerce broker 12 stores the information in the linked database 13 to register the product information. To complete.

3-2) Selection of personal website where product information will be listed

When the product information is input as described above, the electronic commerce mediation server 10 inputs information of the personal website 40 on which the input product information is to be registered from the seller terminal 20 through the mediation website 11. Receive.

At this time, since the personal website 40 on which the product information is to be registered is already registered in the database 13 by the e-commerce mediation server 10, the e-commerce mediation server 10 is a registered personal website ( It is desirable to display a web page on the intermediary website 11 that allows the selection of 40) and allow the seller to select it.

4 is an example of a web page screen for selecting a seller's personal website into which a product as described above is to be inserted, and the personal website 40 registered by the present invention e-commerce intermediation server 10 in the middle of the web page screen. ) Selector window 401 to select at least one or more of the personal website (40) in which the product information registered by the seller is listed.

3-3) Code generation of web page for product information display

The electronic commerce intermediary 12 of the present invention is a web page code generation module (not shown) built in the electronic commerce intermediary 12 when the personal website 40 to which the product information as described above is listed is selected. To generate the code of the product information display web page to be inserted into the personal website 40.

At this time, the web page code generation module automatically inserts a known copy protection code so that the web page is not illegally copied by another person on the personal website 40 when generating the code of the product information display web page. It is desirable to.

In addition, the web page code generation module authenticates whether or not the web page is a web page to be registered on a personal website registered in the electronic commerce intermediary server 10 when generating the code of the product information display web page. It is desirable to assign a unique key value as an identifier for the.

FIG. 5 is an example of a web page screen in which the above-described product information display web page code is generated and displayed. In the lower portion of the web page screen, a display window 501 in which the product information display web page code is generated and displayed is shown. In the upper portion of the screen, a display window 502 for generating and displaying a key value for authentication is disposed.

The electronic commerce intermediary 12 of the present invention is for the code and authentication of the selection information of the personal website 40 on which the product information as described above is to be registered and the product information display web page to be inserted into the personal website 40. The key value information is stored in the linked database 13 to complete the selection of the personal website on which the product information is to be registered and the generation of the code of the web page for displaying the product information.

3-4) Code insertion and certification of product information display web pages and listing of product information

As described above, the electronic commerce mediation server 10 transmits the product information display web page code to be inserted into the personal website 40 and the key value for authentication through the intermediary website 11 through the seller terminal 20. ), The seller terminal 20 inserts the received webpage code for displaying the product information and the key value for authentication into the personal website 40 of the seller.

Then, the authentication key value transmitted along with the product information display web page code is transmitted to the e-commerce intermediary 12, the e-commerce intermediary 12 is compared with the key value stored in the database 13 to the personal web The web page code for displaying product information inserted in the page 40 is authenticated.

When the authentication of the product information display web page code by the electronic commerce intermediary 12 is successful, the product information display web page code is inserted into the seller's personal website 40, and the personal website ( 40, the product information is listed, and the information of the product is displayed.

On the other hand, when the product information is displayed on the personal website 40, an icon of a known user interface such as a shopping cart button or a buy button where a collective purchase function of goods required for the purchase of goods is set It is preferable to include them together to be displayed.

6 illustrates an example of a web page screen in which a product is registered and displayed on a seller's personal website, and a user interface icon 601 such as 'add to cart', 'view cart', and 'purchase' on the upper portion of the web page screen. ) Is arranged, and the information of the product is displayed as an image at the bottom of the screen.

4) Composition of the purchase of goods

As described above, when the product information registered by the seller on the personal website 40 is displayed on the personal website 40, the buyer who accesses the personal website 40 may purchase the personal website through the purchaser terminal 30. The goods listed in (40) can be purchased, and the configuration related to product purchase will be described in more detail below.

4-1) Code verification of web page for product information display

When the purchaser terminal 30 accesses the personal website 40 on which the product information is registered and makes a purchase while viewing the web page on which the product information is displayed, the electronic commerce intermediary 12 of the present invention displays the product information display web. Reads the copy protection code of the page and the key value for authentication and compares the copy protection code and the key value stored in the linked database 13 to determine whether the product information display web page currently displayed on the purchaser terminal 30 is a duplicate page. And whether it is a web page for displaying registered product information.

If it is a duplicated web page or a registered product information display web page, the buyer terminal may not display data of the product information display web page and display the product information because it is a duplicated web page. 30). Otherwise, it is determined that the normal product information display webpage is displayed on the purchaser terminal 30.

4-2) Selection of product through shopping cart function

When the product information is displayed on the purchaser terminal 30 as described above, the buyer may purchase a product of interest such as a 'shopping cart' button or 'purchase' button disposed on a web page screen displaying the product information. The purchase can be performed using the icon.

In the purchase through the 'shopping cart' button, a buyer may add a product of interest to a shopping cart or may purchase directly without putting it in a shopping cart. However, the 'shopping basket' function provides convenience when a buyer purchases various products collectively such as comparing and selecting similar products or modifying purchase information before finally purchasing the corresponding product.

At this time, the icon of the user interface of the 'shopping cart' button is commonly displayed on all the personal websites 40 registered in the e-commerce intermediation server 10 of the present invention, so that the purchaser inserts any personal website of the shopping cart. Also at 40, it is preferable to keep the product information added to the shopping cart. That is, the purchaser can select a product from any personal website 40 registered in the e-commerce brokerage server 10 and put it in his shopping cart using the shopping cart function of the present invention.

In addition, such a shopping cart function is preferably made available to members or non-members registered in the e-commerce mediation server 10 of the present invention.

The e-commerce intermediary 12 of the present invention, the member selects the desired product by logging in using the member-only shopping cart function after logging in, and adds the shopping cart to the selected personal website, product information, purchase time, purchase quantity, and option selection. The information necessary to add the shopping cart, etc. is temporarily stored in the database 13, and when the buyer views the shopping cart, information of the goods put in the shopping cart to the buyer terminal 30 is transmitted to the buyer terminal 30 and shown to the buyer.

In addition, the shopping cart function of the embodiment of the present invention can add or delete products and change order options, and it is preferable that the member keeps the product information added to the shopping cart for a predetermined period even when logging out.

FIG. 7 illustrates an example of a web page screen displaying a shopping cart state when a product is purchased from a seller's personal website. The shopping cart is selected by the buyer through the selection window 701 of the 'view cart' menu displayed on the buyer terminal 30. When the 'view' function is selected, the display window 702 displaying the goods put in the shopping cart by the e-commerce broker 12 is displayed on the purchaser terminal 30.

4-3) Purchase of goods and payment of goods price

When purchasing a product selected by the buyer, the purchase information including the product information selected by the buyer, shipping information, payment information for payment of the product price, etc. is transmitted to the e-commerce broker 12. .

Then, the electronic commerce intermediary 12 accesses the linked payment institution server 50 based on the purchase information and performs payment payment of the corresponding product, and updates the result of performing the payment payment in the database 13. After that, the purchaser terminal 30 is notified of the purchase result information including whether the processing of the result of the payment settlement is completed.

Then, the electronic commerce intermediary 12 transmits the purchase result information to the seller terminal 20 of the seller having the personal website 40 and requests delivery of the corresponding product, and the seller purchases the purchased product. Ship to the buyer based on the purchase information.

At this time, the e-commerce intermediary 12 may be notified of the payment of the goods price in accordance with the payment payment of the goods to the seller terminal 20 of the seller at the same time the payment payment of the buyer is normal, the present invention embodiment According to the e-commerce intermediary 12, when the buyer receives the product after the delivery of the corresponding product is confirmed, the purchaser indicates the final purchase intention to the e-commerce intermediary 12 through the purchaser terminal 30. The notification of the payment of the product price of the product can be made. In the embodiment of the present invention, the deposit notification method of the corresponding product takes a method of sending an email to the seller terminal 20 or contacting the contact number contained in the member information of the seller.

The seller logs in to the brokerage website 11 through the seller terminal 20 when the seller receives the deposit payment of the product price of the corresponding product as described above, and the e-commerce intermediary 12 of the seller is stored in the database 13. Transfer the price of the goods to a payment account.

Next, a method of electronic commerce using an electronic commerce system linked to the personal website of the present invention as described above will be described as follows.

The electronic commerce method of the present invention performs registration and authentication of a personal website 40 such as a blog of a seller, a cafe, a mini homepage, an independent homepage, and the like by the electronic commerce intermediation server 10, and the personal website 40. A product registration procedure for registering and authenticating a product to be registered in the product, and if a purchase of a product listed on the personal website 40 occurs, performs authentication of a web page in which the product is listed, and the linked payment institution server. (50) includes payment of the product price in accordance with the purchase of the product and the product purchase procedure for performing the certification.

The product registration procedure will be described in more detail as follows.

Step in which the e-commerce intermediary server 10 stores the member information of the seller input from the seller terminal 20 through the intermediary website 11 in the linked database 13 to register the seller as a member (S 10). ;

The e-commerce intermediary server 10 receives the information of the seller's personal website 40 to be listed in the seller's product from the seller terminal 20 through the intermediary website (11) (S 11), it is linked Storing in the database 13 and registering the seller's personal website 40 (S 12);

The electronic commerce intermediary server 10 receives the information of the goods to be listed on the personal website 40 registered in the server from the seller terminal 20 through the intermediary website 11 (S 13), this Registering the product information by storing in the linked database 13 (S 14);

The electronic commerce intermediary server 10 receives selection information of the personal website 40 to which product information of products registered in the database 13 is registered (S15), and executes an embedded web page code generation module. Generating a code of a product information display web page to be inserted into the personal website 40 (S 16) and storing it in the linked database 13 (S 17);

The electronic commerce intermediary server 10 delivers the web page code for displaying product information to be inserted into the personal website 40 to the seller terminal 20 through the mediation website 11 (S 18), and the seller terminal. 20, inserting the received web page code for displaying product information into the seller's personal website 40 (S 19);

Authenticating, by the electronic commerce mediation server 10, the webpage code for displaying the product information inserted into the personal webpage 40 by comparing the webpage code for displaying the product information with a key value stored in the database 13; (S 20);

When the authentication of the product information display web page code is successful, inserting the product information display web page code into a seller's personal website 40 to display information of the corresponding product (S 21);

At this time, by executing the embedded web page code generation module to generate the code of the product information display web page to be inserted into the personal website 40 (S 16) for displaying the copy protection code and product information when generating the code Generate key value for authentication of web page together.

Subsequently, when the purchaser purchases the product in a state where the product registration procedure as described above is completed, the product purchase procedure will be described in more detail.

The purchaser terminal 30 accessing a personal website 40 listing product information (S 22);

The e-commerce mediation server 10 reads the copy protection code and authentication key value of the product information display web page of the personal website 40 and compares the copy protection code and the key value stored in the linked database 13. Authenticating a web page for displaying product information currently displayed on the purchaser terminal 30 through S 23;

If the authentication of the product information display web page is successful, the electronic transaction intermediation server 10 displaying the product information of the personal web page 40 on the purchaser terminal 30 (S 24);

The purchaser wants to purchase the desired product through the purchaser terminal 30 so that the information related to the purchase is transmitted to the e-commerce mediation server 10 (S 25), and the e-commerce mediation server 10 is linked payment. Performing payment payment of the corresponding product through the institution server 50 (S 26);

The e-commerce mediation server 10 updates the result of the payment settlement of the corresponding product in the database 13 (S 27), and the purchaser terminal provides the purchase result information including whether or not the result processing of the payment settlement is completed. Notifying (30) (S 28);

The electronic commerce intermediary server 10 transmitting the purchase result information to the seller terminal 20 of the seller having the personal website 40 and requesting delivery of the corresponding product (S 29);

When the delivery is made to the buyer based on the purchase result information transmitted to the seller terminal 20, the final purchase intention information of the buyer is transmitted to the e-commerce intermediation server 10 through the purchaser terminal 30 (S). 30);

Transmitting the deposit notification of the price of the product of the corresponding product to the seller terminal 20 according to the information of the final purchase intention received by the electronic commerce intermediation server 10 (S 31);

The electronic commerce intermediary server 10 transferring the price of the product to the payment account of the seller stored in the database 13 (S 32);

On the other hand, the purchaser wants to purchase the product through the buyer terminal 30, the information related to the purchase is transmitted to the electronic commerce intermediation server 10 in step (S 25), the web page displaying the product information It is preferable to include the icon of a known user interface such as a "shopping cart" button or a "buy" button on which the collective purchase function of goods required for the purchase of goods is set on the screen.

In addition, the e-commerce mediation server 10 is to display the icon of the user interface of the 'shopping basket' button on all personal websites 40 registered in the e-commerce mediation server 10 of the present invention in common to the buyer ' It is desirable to keep the product information added to the shopping cart in any personal website 40 in which the shopping cart is inserted.

1 is a block diagram of an e-commerce system interworking with the personal web site of the present invention;

2 to 7 illustrate an example of a web page screen during electronic commerce according to the method of the present invention.

2 is an example of a web page screen for registering a personal website of a seller;

3 is an example of a web page screen for registering a product of a seller;

4 is an example of a web page screen for registering a personal website of a seller to which a product is to be inserted;

5 is an example of a web page screen in which a product code is generated and displayed;

6 is an example of a web page screen in which a product is registered in a seller's personal website,

7 is a diagram of an example of a web page screen displaying a shopping cart state when a product is purchased from a seller's personal website.

8 is a diagram illustrating a transaction procedure of an electronic commerce method interworking with the personal web site of the present invention.

Explanation of symbols on the main parts of the drawings

10; E-Commerce Mediation Server

11; Brokerage website

12; E-commerce intermediary

13; Database

20; Seller terminal

30; Buyer terminal

40; Personal website

50; Payer server

Claims (17)

In an e-commerce system between a seller and a buyer, The personal website 40 managed by the seller terminal 20 and receiving the necessary information for the purchase of the product from the purchaser terminal 30 at the same time the listing of the product to be sold is made; Registration and authentication of the seller's personal website 40 and the registration and authentication of goods to be listed on the personal website 40, and if the purchase of goods listed on the personal website 40 occurs An e-commerce intermediary server 10 having an e-commerce intermediary 11 which performs authentication of a registered web page and performs payment and payment of a product price according to a purchase of a product through an interlocked payment institution server 50. )Wow, And a database (13) for storing the information generated during the registration of the product and the purchase of the product. The method of claim 1, wherein the e-commerce intermediary server 10, Further comprising a brokerage website (11) receiving input from the seller terminal (20) of necessary information for processing the registration of the product on the personal website (40) and the purchase of the product occurring on the personal website (40). E-commerce system linked to the personal website, characterized in that. The method of claim 2, wherein the registration of the personal website 40 performed by the e-commerce intermediation server 10, The domain name and member ID of the personal website 40 are inputted into a web page for registering a personal website provided by the intermediary website 11, and the e-commerce broker 12 links the information. The electronic commerce system linked with the personal website, characterized in that the store in (13) to register the seller's personal website (40). 4. The input of the domain name of the personal website 40 according to claim 3, And a selection window for selecting a URL of the personal website on a web page for registering a personal website provided by the intermediary website (11). The method of claim 2, wherein the registration of the product information performed by the electronic commerce mediation server 10, Linking with a personal website characterized in that the product information is input by using a WYSWYG editor so that the information of the product to be listed upon entry of the product information is displayed on the personal website 40 as the buyer sees the product sales page. E-commerce system. The method of claim 2, wherein the registration of the product information performed by the electronic commerce intermediation server 10, When the personal website 40 to be listed is selected, the product information display web to be inserted into the personal website 40 by executing a known web page code generation module embedded in the e-commerce broker 12 Generate the code for the page, The selection information of the personal website 40 on which the product information is to be listed and the code information of the product information display web page to be inserted into the personal website 40 are stored in the linked database 13, The electronic commerce intermediary server 10 delivers the product information display web page code to the seller terminal 20 through an intermediary website 11, and the seller terminal 20 receives the received product information display web page. The electronic commerce system linked with the personal website, characterized in that the code and the key value for authentication is inserted into the seller's personal website (40). The method of claim 6, wherein the web page code generation module, Insert a copy protection code when generating the code of the product information display web page, A personal web characterized by giving a unique key value as an identifier for authenticating whether or not the product information display web page is a web page to be registered on a personal website registered in the e-commerce mediation server 10. E-commerce system linked with the site. The method of claim 7, wherein the authentication of the product information display web page listed on the personal website 40 performed by the e-commerce brokerage server 10, The authentication key value transmitted along with the product information display web page code is transmitted to the electronic commerce intermediary 12, and the electronic commerce intermediary 12 compares the key value stored in the database 13 to the personal web page. And an electronic commerce system interoperating with a personal website, characterized in that the web page code for displaying product information inserted in the 40 is authenticated. The method of claim 6, wherein the e-commerce intermediary server 10, And an icon of a user interface of a shopping cart button on which a product collective purchase function is set, on the web page for displaying product information. The method of claim 9, wherein the e-commerce intermediary server 10, The shopping cart button is displayed in common on all personal websites 40 registered in the e-commerce mediation server 10, and the purchaser is connected to the e-commerce mediation server 10 through a collective purchase function linked to the shopping cart button. The electronic commerce system linked to the personal website, characterized in that any registered personal website (40) can be selected and added to the shopping cart of the buyer. The method of claim 6, wherein when the purchase of the product listed on the personal website 40 occurs, the authentication of the web page in which the product listed by the e-commerce brokerage server 10 is performed, The authentication is performed by reading the copy protection code and the authentication key value of the web page on which the corresponding product is listed and comparing the copy protection code and the key value stored in the linked database 13. E-commerce system. In the electronic commerce method between the seller terminal 20 of the seller and the buyer terminal 30 of the buyer, Registration and authentication of the seller's personal website 40 is performed by the electronic commerce brokerage server 10 interworking with the intermediary website 11, the database 13, and the payment institution server 50. A product registration procedure for registering and authenticating a product to be listed on the site 40, When the purchase of the product listed on the personal website 40 occurs, the authentication of the web page in which the product is listed by the electronic commerce intermediation server 10 is performed, and the product through the linked payment institution server 50 Payment of goods for the purchase of goods and the procedure for purchasing goods for which the certification is performed, E-commerce method that works with a personal website, characterized in that comprises a. The method of claim 12, wherein the product registration procedure is The electronic commerce intermediary server (10) storing member information of a seller input from the seller terminal (20) through an intermediary website (11) in a database (13) to register the seller as a member (S 10); The e-commerce intermediary server 10 receives the information of the seller's personal web site 40 to be listed in the seller's product from the seller terminal 20 through the intermediary website 11 (S 11), the database ( 13 to register in the seller's personal website (40) (S 12); The electronic commerce intermediary server 10 receives the information of the goods to be listed on the personal website 40 registered in the server from the seller terminal 20 through the intermediary website 11 (S 13), this Registering product information by storing in the database 13 (S 14); The electronic commerce intermediary server 10 receives selection information of the personal website 40 to which product information of products registered in the database 13 is registered (S15), and executes an embedded web page code generation module. Generating a code of a product information display web page to be inserted into the personal website 40 (S 16) and storing it in the database 13 (S 17); The electronic commerce intermediary server 10 delivers the product information display web page code to be inserted into the personal website 40 to the seller terminal 20 through the mediation website 11 (S 18). Inserting the received web page code for displaying product information into the seller's personal website 40 (S 19) (S 19); Authenticating, by the electronic commerce mediation server 10, the webpage code for displaying the product information inserted into the personal webpage 40 by comparing the webpage code for displaying the product information with a key value stored in the database 13; (S 20); When the authentication of the product information display web page code is successful, inserting the product information display web page code into a seller's personal website 40 to display information of the corresponding product (S 21); Electronic commerce method that works with a personal website, characterized in that comprises a. The method of claim 13, wherein the generating of the code of the product information display web page to be inserted into the personal website 40 (S 16), The electronic commerce intermediation server 10 is linked to a personal website, characterized in that when generating the code of the product information display web page, the copy protection code and the authentication key value of the product information display web page together Way. The method of claim 14, wherein the product purchase procedure is The purchaser terminal 30 accessing a personal website 40 listing product information (S 22); The e-commerce mediation server 10 reads the copy protection code and authentication key value of the product information display web page of the personal website 40 and compares the copy protection code and the key value stored in the linked database 13. Authenticating a web page for displaying product information currently displayed on the purchaser terminal 30 through S 23; If the authentication of the product information display web page is successful, the electronic transaction intermediation server 10 displaying the product information of the personal web page 40 on the purchaser terminal 30 (S 24); The purchaser wants to purchase the desired product through the purchaser terminal 30 so that the information related to the purchase is transmitted to the e-commerce mediation server 10 (S 25), and the e-commerce mediation server 10 is linked payment. Performing payment payment of the corresponding product through the institution server 50 (S 26); The e-commerce mediation server 10 updates the result of the payment settlement of the corresponding product in the database 13 (S 27), and the purchaser terminal provides the purchase result information including whether or not the result processing of the payment settlement is completed. Notifying (30) (S 28); The electronic commerce intermediary server 10 transmitting the purchase result information to the seller terminal 20 of the seller having the personal website 40 and requesting delivery of the corresponding product (S 29); When the delivery is made to the buyer based on the purchase result information transmitted to the seller terminal 20, the final purchase intention information of the buyer is transmitted to the e-commerce intermediation server 10 through the purchaser terminal 30 (S). 30); Transmitting the deposit notification of the price of the product of the corresponding product to the seller terminal 20 according to the information of the final purchase intention received by the electronic commerce intermediation server 10 (S 31); The electronic commerce intermediary server 10 transferring the price of the product to the payment account of the seller stored in the database 13 (S 32); Electronic commerce method that works with a personal website, characterized in that comprises a. The method of claim 15, wherein the purchaser wants to purchase the desired product through the purchaser terminal 30, and the information related to the purchase is transferred to the electronic commerce intermediation server 10 (S 25). An electronic commerce method interworking with a personal website, characterized in that a purchase is performed using an icon of a user interface of a shopping cart button on which a product collective purchase function of a product is set. The method of claim 16, The e-commerce mediation server 10 to display the shopping cart button in common on all personal websites 40 registered in the server 10, A buyer can purchase a product from any personal website 40 registered in the electronic commerce intermediation server 10 through a collective purchase function linked to the shopping cart button, and add a product to the shopping cart. How e-commerce works with websites.

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