KR20090031162A - System and method for outputting advertisement data and program recording medium - Google Patents

Abstract

A system and a method for outputting a advertisement data and a program recording medium are provided to maximize an advertisement effect by displaying an advertisement video clip corresponding to the advertisement contents according to an intention of a viewer. A contents search interface provider(110) connects with an interface(105), and provides multimedia contents searching interface screen for searching the multimedia contents stored in the contents database(150) to contents playback terminal(155). A search word receiver(125) receives searching keyword information for searching the multimedia contents from the content playback program equipped in a contents registration terminal. A contents searching unit(130) searches playback target multimedia contents corresponding to the searching keyword information received from the contents DB.

Description

System and Method for Outputting Advertisement Data and Program Recording Medium}

1 is a diagram illustrating a configuration of an advertisement video output system in a multimedia content reproduction area according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a configuration of a content reproducing program function recorded on a recording medium provided in the content reproducing terminal for outputting an advertisement video in a multimedia content reproducing area according to an embodiment of the present invention.

3 is a diagram illustrating a process of searching for and selecting a playback target multimedia content for outputting an advertisement video image in a multimedia content playing area according to an exemplary embodiment of the present invention.

4 is a diagram illustrating a process of searching and selecting a playback target multimedia content for outputting an advertisement video image in a multimedia content playback area according to another exemplary embodiment of the present invention.

5 is a diagram illustrating a multimedia content reproduction and advertisement content providing process for outputting an advertisement video in a multimedia content reproduction area according to an exemplary embodiment of the present invention.

6 is a diagram illustrating a multimedia content reproduction and advertisement content providing process for outputting an advertisement video image in a multimedia content reproduction area according to another exemplary embodiment of the present invention.

7 is a diagram illustrating a multimedia content reproduction process including advertisement content for outputting an advertisement video image in a multimedia content reproduction area according to an exemplary embodiment of the present invention.

8 is a diagram illustrating a multimedia content reproduction process including advertisement content for outputting an advertisement video image in a multimedia content reproduction area according to another exemplary embodiment of the present invention.

9 is a diagram illustrating an advertisement video output process in a multimedia content reproduction area according to an exemplary embodiment of the present invention.

10 is a diagram illustrating an advertisement video output process in a multimedia content playing area according to another exemplary embodiment of the present invention.

11 is a diagram illustrating a process of outputting an advertisement video in a multimedia content playing area according to another exemplary embodiment of the present invention.

<Description of main parts of drawing>

100: content providing server 105: interface unit

110: content search interface provider

115: content selection interface provider

120: content playback interface provider 125: search term receiver

130: content search unit 135: information receiving unit

140: content transmission unit 145: advertising video transmission unit

150: content D / B 155: content playback terminal

The present invention overlaps and outputs an advertisement content in a predetermined area (or an entire area) on the content reproduction area for a predetermined time when the multimedia content is reproduced through the content reproduction area. When selected (or clicked), playback of the multimedia content played through the content play area is stopped, the image is reduced and output to a predetermined area on the content play area, and an advertisement video corresponding to the selected advertisement content is displayed. Reproducing the reproduction video by expanding to the reproduction region, and when the reproduction of the advertisement video enlarged and reproduced by the contents reproduction region is finished, the advertisement video is reduced to a predetermined region on the contents reproduction region to output a representative still image, or Recall the playback screen (or area) of the advertising video Erasing the contents in the playback display, and relates to an advertisement data output method comprising the step of reproducing after re-expanding the collapsed output multimedia contents.

With the continuous development of information and communication technology, it has become common to transmit and play multimedia contents through a communication network, and a video advertisement service for inserting and playing an advertisement video into the multimedia contents has been commercialized.

Conventional video advertisements are played by inserting the advertisement video through a content playing area where the multimedia content is to be played, or playing the multimedia content through the content playing area where the multimedia content is played. In general, a method of inserting and playing an advertisement video or inserting and playing the advertisement video through a content play area where the multimedia content is played after the multimedia content is played is generally used.

However, the method of inserting a video advertisement before playing the multimedia contents among the conventional video advertisements includes an inconvenience of increasing a waiting time for viewing the multimedia contents, and the method of inserting a video advertisement before playing the multimedia contents is the multimedia contents. Regardless of the viewer's will, it includes a problem of obstructing the viewing of multimedia, and the method of inserting a video advertisement after playing the multimedia content includes a problem that the effect of the advertisement is lowered due to the forced termination of the multimedia content viewer.

An object of the present invention for solving the above problems, when playing multimedia content through the content playback area, overlapping the output of the advertising content in a predetermined area (or all areas) on the content playback area for a predetermined time and outputs; If the advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content play area, and the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content play area and played. And selecting (or clicking) the reduced-scaled advertisement video before the reproduction of the multimedia contents is terminated, stopping the reproduction of the multimedia contents played through the contents reproduction region, and setting a schedule on the contents reproduction region. After reducing the output to the area, the selected According to an aspect of the present invention, there is provided an advertisement data output method comprising expanding and playing an advertisement video corresponding to an advertisement content to the content reproduction area.

In addition, an object of the present invention, when playing the multimedia content through the content playback area in the content playback terminal, transmits the multimedia content to the content playback terminal to be processed through the content playback area, a predetermined area on the content playback area (Or an entire area), if an advertisement content output region is allocated, content transmission means for transmitting the advertisement content to the content reproduction terminal to be output to the advertisement content output region for a predetermined time; and the schedule reproduction time at the content reproduction terminal. If the advertisement content is selected (or clicked) within, the advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to play through the content reproduction area, and the multimedia content being reproduced through the content reproduction area is reproduced. On the content playback area Has a line data output system including a transmission means for processing advertisement video image will be printed in a certain area to provide.

According to an aspect of the present invention, there is provided a method of outputting advertisement data by overlapping and outputting advertisement contents in a predetermined region (or entire region) on the contents reproduction region for a predetermined time when playing multimedia contents through the contents reproduction region. When the advertisement content is selected (or clicked) within a predetermined time, the reproduction of the multimedia content played through the content reproduction area is stopped, the content is reduced to a predetermined area on the content reproduction area, and then outputted to the selected advertisement content. If the corresponding advertisement video is expanded and played back to the content playing area, and the advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content playing area, and corresponding to the advertising content. Schedule the advertisement video on the content playback area And reducing and reproducing to an area.

Meanwhile, in the advertisement data output method according to the present invention, when the multimedia content is reproduced through the content reproduction area, the advertisement content is overlapped for a predetermined time (or all areas) on the content reproduction area and output for a predetermined time. And if the advertisement content is selected (or clicked) within the predetermined time, stop playing the multimedia content played through the content play area, reduce the output to a predetermined area on the content play area, and output the Expanding and playing the advertisement video corresponding to the selected advertisement content to the content reproduction area; and when the reproduction of the advertisement video enlarged and reproduced in the content reproduction area is ended, the advertisement video is moved to a predetermined area on the content reproduction area. Reduce the output to a representative still image or the advertisement Erased in on the reproduction screen (or area) of the content reproduction screen, characterized in that comprises the step of reproducing after re-expanding the collapsed output multimedia contents.

According to the present invention, the advertisement data output method, when the advertisement video is selected (or clicked) before the reproduction of the advertisement video that is enlarged and reproduced in the content reproduction region is terminated, drives a browser to correspond to the advertisement video. And outputting an advertisement page.

Meanwhile, the advertisement data output method according to the present invention includes the steps of: overlapping and outputting advertisement content in a predetermined region (or entire region) on the content reproduction region for a predetermined time when the multimedia content is reproduced through the content reproduction region; If the advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content play area, and the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content play area. Replaying the multimedia content played through the content playback area when the reduced-playing advertisement video is selected (or clicked) before playback of the multimedia content ends. After reducing the output to a predetermined area, the selected Including the step of reproducing and by expanding the advertisement video corresponding to the content in the content reproduction area is characterized in that formed.

According to the present invention, the advertisement data output method, when the reproduction of the advertisement video is expanded to the content playback area is finished, the advertisement video is reduced to a predetermined area on the content playback area to output a representative still image, Or erasing the playback screen (or region) of the advertisement video from the content playback screen.

According to the present invention, the advertisement data output method, if the advertisement video is reduced (reduced) to a predetermined area on the content playback area until the reproduction of the multimedia content is not selected (or clicked), playback of the multimedia content; And stopping and reproducing the advertisement video, which is being reproduced by being reduced to a predetermined area on the content reproducing area, into the content reproducing area.

On the other hand, the present invention includes a computer-readable recording medium, characterized in that for recording the program for executing the above-described advertising data output method.

Meanwhile, in the advertisement data output method according to the present invention, when the multimedia content is reproduced through the content reproduction area, the first advertisement content is overlapped and output for a predetermined time in a predetermined area (or all areas) on the content reproduction area. And if the first advertisement content is selected (or clicked) within the predetermined time, stop playing the multimedia content played through the content play area, reduce the output to a certain area on the content play area, and output the reduced content. And play the first advertisement video corresponding to the selected first advertisement content by enlarging and playing the first advertisement video to the content reproduction area. If the first advertisement content is not selected (or clicked) within the predetermined time, the content is displayed through the content reproduction area. Play the multimedia content, but play the first advertisement video corresponding to the first advertisement content. It characterized in that comprises the step of reproducing by reducing a certain area based on the content reproduction area.

Meanwhile, in the advertisement data output method according to the present invention, when the multimedia content is reproduced through the content reproduction area, the first advertisement content is overlapped and output for a predetermined time in a predetermined area (or all areas) on the content reproduction area. And if the first advertisement content is selected (or clicked) within the predetermined time, stop playing the multimedia content played through the content play area, reduce the output to a certain area on the content play area, and output the reduced content. And expanding and playing the first advertisement video corresponding to the selected first advertisement content to the content reproduction area, and when the reproduction of the first advertisement video enlarged and reproduced to the content reproduction area is finished, the content reproduction area. The multimedia content is played back through a predetermined area on the content playing area. Overlapping and outputting the Nth (N = 2,3, ..) advertisement content for a predetermined time in the reverse (or the whole area), and outputting the Nth (N = 2,3 ,. .) When the advertisement content is selected (or clicked), playback of the multimedia content played through the content play area is stopped, reduced to a predetermined area on the content play area, and then outputted. 2,3, ..) The Nth (N = 2,3, ..) advertising video corresponding to the advertisement content is enlarged and reproduced in the content reproduction area, and the Nth (N = 2,3) within the predetermined time. If the advertisement content is not selected (or clicked), the multimedia content is played through the content reproduction area, and Nth (N = 2,3, ..) corresponding to the Nth advertisement content (N). = 2,3, ..) reducing and playing the advertisement video to a predetermined area on the content playing area. It is characterized by falling.

Meanwhile, in the advertisement data output method according to the present invention, when the multimedia content is reproduced through the content reproduction area, the first advertisement content is overlapped and output for a predetermined time in a predetermined area (or all areas) on the content reproduction area. And if the first advertisement content is selected (or clicked) within the predetermined time, stop playing the multimedia content played through the content play area, reduce the output to a certain area on the content play area, and output the reduced content. And expanding and playing the first advertisement video corresponding to the selected first advertisement content to the content reproduction area, and when the reproduction of the first advertisement video enlarged and reproduced to the content reproduction area is finished, the content reproduction area. Play the multimedia content through the N-th (N = 2,3, ..) advertising content And reducing and playing the N-th (N = 2,3, ..) advertising video to a predetermined area on the content playing area.

According to the present invention, if the first advertisement video is selected (or clicked) before the reproduction of the first advertisement video which is enlarged and reproduced in the content reproduction area is terminated, the advertisement data output method may be configured to drive a browser. And outputting a first advertisement page corresponding to the first advertisement video.

According to the present invention, the advertisement data output method, when the N (N = 2, 3, ...) advertising video is reduced (reduced) before the reproduction of the multimedia content is selected (or clicked), the content playback; The multimedia content played through the region is stopped, the image is reduced and output to a predetermined region on the content reproduction region, and the Nth (N = 2, 3, ..) advertisement video corresponding to the selected advertisement content is displayed. And expanding the content to the content reproduction area and playing the content.

According to the present invention, the advertisement data output method may include the N-th (N = 2,3) before the reproduction of the N-th (N = 2,3, ..) advertisement video, which is enlarged and reproduced in the content reproduction region, is finished. ..) When the advertisement video is selected (or clicked), the browser is driven to the Nth (N = 2,3, ..) advertisement page corresponding to the Nth (N = 2,3, ..) advertisement video. Characterized in that further comprises the step of outputting.

On the other hand, the present invention includes a computer-readable recording medium, characterized in that for recording the program for executing the above-described advertising data output method.

Meanwhile, in the advertisement data output method according to the present invention, when the multimedia content is reproduced through the content reproduction area, the first advertisement content is overlapped and output for a predetermined time in a predetermined area (or all areas) on the content reproduction area. And if the first advertisement content is not selected (or clicked) within the predetermined time, play the multimedia content through the content reproduction area, and reproduce the first advertisement video corresponding to the first advertisement content. Reducing and playing a predetermined area on an area; and selecting (or clicking) the first advertisement video to be reduced before the play of the multimedia content is ended, and the playback of the multimedia content played through the content playing area. Stops playback to reduce the output to a predetermined area on the content playback area Thereafter, expanding and playing the first advertisement video corresponding to the selected advertisement content to the content reproduction region; and when the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region is finished, the content reproduction region is changed. Playing the multimedia contents through the overlapping, and outputting the N-th (N = 2,3, ..) advertisement contents for a predetermined time in a predetermined region (or all regions) on the contents reproduction region; If the N-th (N = 2,3, ..) advertising content is selected (or clicked) within a predetermined time, playback of the multimedia content played through the content playing area is stopped, and a predetermined area on the content playing area is stopped. After reducing the output to the N, the N (N = 2, 3, ...) advertising video corresponding to the selected N (N = 2, 3, ...) advertising content is expanded to the content playback area and played back. If the Nth (N = 2,3, ..) advertising content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content playing area, but the Nth (N = 2, 3, ..) reducing and playing the Nth (N = 2,3, ..) advertisement video corresponding to the advertisement content to a predetermined region on the content reproduction region.

Meanwhile, in the advertisement data output method according to the present invention, when the multimedia content is reproduced through the content reproduction area, the first advertisement content is overlapped and output for a predetermined time in a predetermined area (or all areas) on the content reproduction area. And if the first advertisement content is not selected (or clicked) within the predetermined time, play the multimedia content through the content reproduction area, and reproduce the first advertisement video corresponding to the first advertisement content. Playback of the multimedia content played back through the content playback area when the reduced first playback video is selected (or clicked) before the playback of the multimedia content is terminated. Stops the image, and reduces and outputs the image to a predetermined region on the content reproduction region. Thereafter, expanding and playing the first advertisement video corresponding to the selected advertisement content to the content reproduction region; and when the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region is finished, the content reproduction region is changed. The multimedia content is played through the video content, and the Nth (N = 2,3, ..) advertising video corresponding to the Nth (N = 2,3, ..) advertising content is reduced to a predetermined area on the content playing area. And reproducing the same.

According to the present invention, the advertisement data output method, when the N (N = 2, 3, ...) advertising video is reduced (reduced) before the reproduction of the multimedia content is selected (or clicked), the content playback; The multimedia content played through the region is stopped, the image is reduced and output to a predetermined region on the content reproduction region, and the Nth (N = 2, 3, ..) advertisement video corresponding to the selected advertisement content is displayed. And expanding and playing the content in the content reproduction area.

According to the present invention, the advertisement data output method may include the N-th (N = 2,3) before the reproduction of the N-th (N = 2,3, ..) advertisement video, which is enlarged and reproduced in the content reproduction region, is finished. ..) When the advertisement video is selected (or clicked), the browser is driven to the Nth (N = 2,3, ..) advertisement page corresponding to the Nth (N = 2,3, ..) advertisement video. Characterized in that further comprises the step of outputting.

According to the present invention, the advertisement data output method includes the first to Nth advertisements (N = 2,3, ..) that are reproduced by being reduced to a predetermined area on the content reproduction area until the reproduction of the multimedia content is completed. If the video is not selected (or clicked), the first to Nth (N = 2,3, ..) advertising video that is being played by reducing playback of the multimedia content and reducing the content to a predetermined area on the content playing area. And reproducing the content by reproducing the content reproduction area.

On the other hand, the present invention includes a computer-readable recording medium, characterized in that for recording the program for executing the above-described advertising data output method.

On the other hand, the advertisement data output method according to the present invention, when playing the multimedia content through the content playback area in the content playback terminal, by transmitting the multimedia content from the content transmission means to the content playback terminal processing to be played through the content playback area In step S, if an advertisement content output region is allocated to a predetermined region (or all regions) on the content reproduction region, the content reproduction terminal transmits the advertisement content from the content transmission means to the content reproduction terminal to schedule the advertisement content output region. Processing to output the time, and when the content reproduction terminal selects (or clicks) the advertisement content within the predetermined time, an advertisement video transmission means transmits an advertisement video corresponding to the advertisement content to the content reproduction terminal. Play the content But played through the station, characterized by comprising the step of processing so as to output the to stop playback of the multimedia content that was being reproduced through the content reproduction area reduction in the content reproduction area on the certain area.

On the other hand, the advertisement data output method according to the present invention, when playing the multimedia content through the content playback area in the content playback terminal, by transmitting the multimedia content from the content transmission means to the content playback terminal processing to be played through the content playback area In step S, if an advertisement content output region is allocated to a predetermined region (or all regions) on the content reproduction region, the content reproduction terminal transmits the advertisement content from the content transmission means to the content reproduction terminal to schedule the advertisement content output region. Processing the output for a time; and when a time-out occurs for the predetermined time in the content playback terminal, an advertisement video transmission means sends an advertisement video corresponding to the advertisement content to the content playback terminal. Transmits it to the content playback area. But playing back the multimedia content, including the step of processing to be played by the reduction on the content reproduction area constant region is characterized in that formed.

On the other hand, the advertisement data output method according to the present invention, when playing the multimedia content through the content playback area in the content playback terminal, by transmitting the multimedia content and advertising content from the content transmission means to the content playback terminal through the content playback area; Processing multimedia content to be played, and allocating an advertisement content output area to a predetermined area (or all areas) on the content playing area so that the advertising content is output for a predetermined time; When the advertisement content is selected (or clicked) within, the advertisement video transmission means transmits the advertisement video corresponding to the advertisement content to the content reproduction terminal to play through the content reproduction area, and reproduces the content through the content reproduction area. Multimedia Including the step of processing to output to stop the playback of the content on the reduction in the contents reproducing region constant region is characterized in that formed.

On the other hand, the advertisement data output method according to the present invention, when playing the multimedia content through the content playback area in the content playback terminal, by transmitting the multimedia content and advertising content from the content transmission means to the content playback terminal through the content playback area; Processing multimedia content to be played, and allocating an advertisement content output area to a predetermined area (or all areas) on the content playing area so that the advertising content is output for a predetermined time; When a time-out occurs, the advertisement video transmission means transmits an advertisement video corresponding to the advertisement content to the content reproduction terminal to play the multimedia content through the content reproduction area, and reproduces the content. Schedule zero on area Including the step of processing to be played by the reduction characterized in that formed.

According to the present invention, the advertisement data output method, when the advertisement video is reduced (reduced) to a predetermined area on the content playback area in the content playback terminal is selected (or clicked), the advertisement video transmission means for the selected advertisement video in the content Stopping playback of the multimedia content transmitted to the playback terminal through the content playback area, reducing and outputting the multimedia content to a predetermined area on the content playback area, and then processing to enlarge and play the content content on the content playback area; It is characterized by comprising.

According to the present invention, if the advertisement data output method is not selected (or clicked) the advertisement video is reduced (reduced) to a predetermined area on the content reproduction area until the reproduction of the multimedia content in the content reproduction terminal, The advertisement video transmission unit transmits the selected advertisement video to the content reproduction terminal to stop the multimedia content, and then expands the reproduced advertisement video to the content reproduction region by reducing it to a predetermined area on the content reproduction region. And further comprising the step of reproducing.

On the other hand, the present invention includes a computer-readable recording medium, characterized in that for recording the program for executing the above-described advertising data output method.

On the other hand, the advertisement data output system according to the present invention, when playing the multimedia content through the content playback area in the content playback terminal, transmits the multimedia content to the content playback terminal to be processed to play through the content playback area, the content playback A content transmission means for processing an advertisement content output area to be allocated to a content reproduction terminal and outputting the advertisement content to the content reproduction terminal for a predetermined time when the advertisement content output area is allocated to a predetermined area on the area; When the advertisement content is selected (or clicked) within the predetermined time, the advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to be reproduced through the content reproduction region, but is reproduced through the content reproduction region. Awarding multimedia content And an advertisement video transmission means for processing the image to be reduced and output to a predetermined area on the content reproduction area.

On the other hand, the advertisement data output system according to the present invention, when playing the multimedia content through the content playback area in the content playback terminal, transmits the multimedia content to the content playback terminal to be processed to play through the content playback area, the content playback A content transmission means for processing an advertisement content output area to be allocated to a content reproduction terminal and outputting the advertisement content to the content reproduction terminal for a predetermined time when the advertisement content output area is allocated to a predetermined area on the area; When a time-out occurs for the predetermined time at, the advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to play the multimedia content through the content reproduction region, but the content reproduction region To a certain area on the table Characterized in that the advertising video transmission means for processing to play.

Meanwhile, in the advertisement data output system according to the present invention, when multimedia content is played through a content play area in a content play terminal, the multimedia content is played through the content play area by transmitting multimedia content and advertisement content to the content play terminal. A content transmission means for allocating an advertisement content output area to a predetermined area (or all areas) on the content reproduction area and outputting the advertisement content for a predetermined time; and the content reproduction terminal within the predetermined time period. When the advertisement content is selected (or clicked), the advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to play through the content reproduction area, and the multimedia content that has been reproduced through the content reproduction area is reproduced. Play spirit By having a line video transmission means for processing on the image will be printed in a certain area is characterized in that formed.

Meanwhile, in the advertisement data output system according to the present invention, when multimedia content is played through a content play area in a content play terminal, the multimedia content is played through the content play area by transmitting multimedia content and advertisement content to the content play terminal. And a content transmission means for allocating an advertisement content output area to a predetermined area (or an entire area) on the content reproduction area so that the advertisement content is output for a predetermined time, and the content reproduction terminal for the predetermined time. When a time-out occurs, the advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to play the multimedia content through the content reproduction region, and to reduce to a predetermined area on the content reproduction region. To make it play Is characterized in that it comprises an advertisement video transmission means.

According to the present invention, when the advertisement video transmission means is selected (or clicked) in the content playback terminal is reduced (or clicked) to a predetermined area on the content playback area, and transmits the selected advertising video to the content playback terminal The reproduction of the multimedia content played through the content reproduction area is stopped, the output is reduced to a predetermined area on the content reproduction area, and then enlarged and reproduced in the content reproduction area.

According to the present invention, if the advertisement video transmission means does not select (or click) an advertisement video which is reduced to a predetermined area on the content reproduction area until the reproduction of the multimedia content is terminated in the content reproduction terminal, Transmitting the selected advertisement video to the content reproduction terminal to stop the reproduction of the multimedia content, reduce the reproduction of the multimedia content to a predetermined region on the content reproduction region, and play the advertisement video enlarged to the content reproduction region. do.

According to the present invention, the multimedia content includes audio data and video data reproduced through the content reproduction area, and includes at least one advertisement content on a storage medium on a communication network, and an advertisement video corresponding to the advertisement content. It includes audio data and video data which is processed by being stored in association with or reproduced through the content reproduction area, and includes at least one advertisement content and an advertisement video corresponding to the advertisement content, or the contents. And audio data and video data played through the play area, and include at least one advertisement content and link address information corresponding to the advertisement video corresponding to the advertisement content.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be easy to understand the functions of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto. That is, each means described above is a server (or terminal) provided on the system shown in the following embodiments, or is a predetermined functional configuration provided in at least one or more servers (or terminals), or at least one or more servers. (Or a terminal) may be an association of at least two or more functional components. In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) Matched with the above-described means may be provided in two or more different servers (or terminals) according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator), whereby the present invention is not limited No.

As a result, the technical spirit of the present invention is determined by the claims, and the following embodiments are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It's just

1 is a diagram illustrating a configuration of an advertisement video output system in a multimedia content reproduction area according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates at least one multimedia registered in a content D / B 150 in a content providing server 100 on a communication network in a multimedia content reproduced by a streaming method through a communication network according to an embodiment. A process of transmitting content to a content reproducing program (or a browser program provided with a content reproducing module) provided in at least one or more content reproducing terminals 155 and processing the reproducing content. Specifically, the content reproducing terminal 155 A function of outputting advertisement content for a predetermined time in a predetermined area (or entire area) on the multimedia content playing area in the process of playing the multimedia content through the content playing program (or a browser program having a content playing module); Within the advertisement content output time When the high content is selected, the advertisement video corresponding to the selected advertisement content is enlarged and reproduced in the content reproduction area, and the multimedia content is reduced and output to a predetermined area on the content reproduction area, and the advertisement is output within the advertisement content output time. When the content is not selected, a method of processing a function of reducing and playing an advertisement video corresponding to the advertisement content to a predetermined area on the content reproduction area is shown.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 1 to infer various implementation methods for the configuration of an advertisement video output system in the multimedia content playback area. The present invention includes all the inferred implementation methods, and the technical features are not limited only to the implementation method illustrated in FIG.

For example, in FIG. 1, the content providing server 100 is illustrated as being configured as one server for convenience. However, the present invention is not limited thereto, and the content providing server 100 is not limited to the intention of those skilled in the art. It is possible to be implemented by at least two or more servers for each functional configuration, it will be apparent that the present invention includes all possible implementation methods.

In addition, in FIG. 1, the content providing server 100 transmits and reproduces the multimedia content to the content reproducing terminal 155 in a streaming manner for convenience. However, the present invention is not limited thereto. According to the intention of the person skilled in the art, the content providing server 100 may provide the multimedia content through various content providing methods (eg, download based content providing method or IPTV based content providing method, etc.) in addition to the streaming method. In addition, it is to be clearly understood that the present invention includes all the implementable methods described above.

Referring to FIG. 1 according to an embodiment of the present invention, an advertisement video output system in the multimedia content playback area includes a content playback program (or a browser program having a content playback module) for playing at least one multimedia content in a streaming manner. Is connected to the content playback terminal 155, and at least one or more content playback terminals 155 through a wired (or wireless) communication network, and transmits and plays multimedia contents to the content playback terminal 155 for processing. And process advertisement content overlapping a predetermined area on the multimedia content reproduction area for a predetermined time and outputting the advertisement video corresponding to the selected advertisement content when the advertisement content is selected within the advertisement content output time. Zoom in to play, The multimedia content is processed to be reduced and output to a predetermined area on the content reproduction area, and when the advertisement content is not selected within the advertisement content output time, the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content reproduction area. And a content providing server 100 for processing to be reproduced, and the content providing server 100 includes a content D / B 150 for storing the multimedia content (or interworking with a network). Characterized in that made.

The content reproducing terminal 155 constituting the advertisement video output system in the multimedia content reproducing area is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / VDSL (Very high). or a wired terminal including at least one desktop computer, a notebook computer, an IPTV, or the like, which is connected to the content providing server 100 through a data rate digital subscriber line) and / or a cable communication network. A mobile communication terminal connected to a Code Division Multiple Access (WDS) based mobile communication network (or a High Speed Downlink Packet Access (HSDPA) based mobile communication network), a mobile Internet terminal connected to an IEEE 802.16x based high-speed wireless Internet, and an IEEE 802.11x based Characterized in that it comprises a wireless terminal including at least one or more WLAN terminals connected to a WLAN communication network To, and is characterized in that the content reproduction terminal 155 has been provided with a predetermined content reproducing program for reproducing predetermined multimedia contents to the streaming method (or a browser program having the content reproduction module).

According to an exemplary embodiment of the present invention, when the content reproduction terminal 155 is provided with a browser program provided with a predetermined content reproduction module, the content reproduction terminal 155 is configured to provide the content providing server through the browser program. 100) and a web-based communication channel, select a predetermined playback target multimedia content through the communication channel, and then stream the playback target multimedia content through a content playback interface provided by the content providing server 100. It is desirable to receive and play back.

According to an embodiment of the present invention, the content playback interface preferably includes a content playback area corresponding to the multimedia content. When playing the multimedia content, the content playback interface is included in a predetermined area (or an entire area) on the multimedia content playback area. A function of outputting advertisement content for a predetermined time, and when the advertisement content is selected within the advertisement content output time, an advertisement video corresponding to the selected advertisement content is enlarged and reproduced in the content reproduction area, and the multimedia content is reproduced; And reducing and outputting the image to a predetermined region on the region, and reducing and playing the advertisement video corresponding to the advertisement contents to the predetermined region on the contents reproduction region when the advertisement contents are not selected within the advertisement contents output time. Be formed is preferred.

According to another exemplary embodiment of the present invention, when the content reproduction terminal 155 is provided with only a predetermined content reproduction program, the content reproduction terminal 155 passes through the content reproduction program to the content providing server 100. After transmitting predetermined playback target multimedia content information (eg, URL information on the playback target multimedia content), it is preferable to receive and play the playback target multimedia content in a streaming manner.

According to an embodiment of the present invention, the content reproduction program preferably includes a content reproduction area corresponding to the multimedia content. A function of outputting advertisement content for a predetermined time, and when the advertisement content is selected within the advertisement content output time, an advertisement video corresponding to the selected advertisement content is enlarged and reproduced in the content reproduction area, and the multimedia content is reproduced; And reducing and outputting the image to a predetermined region on the region, and reducing and playing the advertisement video corresponding to the advertisement contents to the predetermined region on the contents reproduction region when the advertisement contents are not selected within the advertisement contents output time. From being bait it is preferred.

Those skilled in the art to which the present invention pertains can easily infer the characteristics of the content reproduction terminal 155 corresponding to at least one or more wired terminals and / or wireless terminals, Is omitted for convenience.

According to the present invention, the content providing server 100 is connected to the multimedia content to be reproduced, at least one or more advertising content to overlap and output the multimedia content playback area, and the content associated with the advertising video corresponding to the content stored in association And a D / B 150 (or interworking through a network). When a predetermined caption is required for playing the multimedia content, the multimedia content is processed in association with predetermined caption information (not shown). It is preferably stored in the content D / B (150).

Here, the multimedia content is a content including audio data and video data that can be played back through a content playback program (or a content playback module) included in the content playback terminal 155, and is provided to the content playback terminal 155. All types of content files (e.g., * .AVI, * .WMV, * .ASF, *.) Characterized in that the audio data and the video data are reproduced in synchronization through the provided content playback program (or content playback module). MPG, etc.) is preferable.

In this case, a function of outputting advertisement content to a predetermined area (or all areas) on the multimedia content reproduction area for a predetermined time, and when the advertisement content is selected within the advertisement content output time, an advertisement video corresponding to the selected advertisement content is displayed. Reproduces the multimedia content in a predetermined area on the content reproduction area, outputs the multimedia content in a predetermined area on the content reproduction area, and when the advertisement content is not selected within the advertisement content output time, the advertisement video corresponding to the advertisement content is displayed. It is preferable that the content reproduction program (or the content reproduction module) is provided with a function of reducing and reproducing a predetermined area on the content reproduction area.

Also, the advertisement content may be transmitted to the content reproduction terminal 155 to play the multimedia content when the multimedia content is reproduced through the content reproduction program (or a content reproduction module). It is preferable to include video content (or image content) that is output by overlapping a strip advertisement (or banner advertisement) form.

According to an embodiment of the present invention, the advertisement content may be output by overlapping an advertisement content output area allocated to a predetermined area (or an entire area) on a content reproduction area where the multimedia content is played. The advertisement content output area may preferably transparently process the remaining areas except for the characters (or advertisement copies, advertisement products, or brand names) included in the advertisement content.

In addition, the advertisement video is an advertisement multimedia content including audio data and video data associated with the advertisement content, and the advertisement video is connected to the audio data through a content reproduction program (or a content reproduction module) included in the content reproduction terminal 155. It is preferable that the video data is made to include a content file (e.g., * .AVI, * .WMV, * .ASF, * .MPG, etc.) that can be synchronized and reproduced.

According to another exemplary embodiment of the present invention, the multimedia content may include audio data and video data that can be played back through a content playback program (or content playback module) included in the content playback terminal 155. And additionally outputting advertising content to a predetermined area (or entire area) on the multimedia content playing area for a predetermined time, and when the advertising content is selected within the advertising content output time, an advertising video corresponding to the selected advertising content. Reproduces the multimedia content in a predetermined area on the content reproduction area, outputs the multimedia content in a predetermined area on the content reproduction area, and when the advertisement content is not selected within the advertisement content output time, the advertisement video corresponding to the advertisement content is displayed. Re-content A content code further comprising a function code for processing a function of reducing and reproducing to a predetermined area on the live area, and through a content reproducing program (or a content reproducing module) included in the content reproducing terminal 155. The audio data and the video data are reproduced, and all types of content files are executed in response to a key event (or a mouse event) generated in the content reproduction terminal 155 to execute a function corresponding to the function code. For example, it is preferable to include * .SWF).

When the multimedia content includes the function code for executing the function as described above, the multimedia content including the function code is in the form of a band advertisement (or banner advertisement) in a predetermined area (or entire area) on the multimedia content playing area. It is preferably made by further including (not shown) the advertisement content including at least one or more overlapping output and the advertisement video associated with the advertisement content.

The multimedia content including the function code includes only one of the advertisement content and the advertisement video according to the intention of a person skilled in the art, and a link for linking any one of the advertisement content and the advertisement video not included in the multimedia content through a communication network. It is possible to include address information (not shown), whereby the present invention is not limited.

Alternatively, the multimedia content including the function code may include (not shown) link address information for linking the advertisement content and the advertisement video through a communication network according to the intention of a person skilled in the art, and the present invention is not limited thereto. .

Referring to FIG. 1, the content providing server 100 includes a content playing terminal 155 including the content playing program (or a browser program including a content playing module) through a predetermined communication network and the multimedia content. And an interface unit 105 for connecting and managing a communication channel for streaming.

According to an exemplary embodiment of the present invention, when the content reproducing terminal 155 is a wired terminal provided with a predetermined browser program and connected to a TCP / IP based wired communication network, the interface unit 105 is the content reproducing terminal 155. ) And a web-based communication channel based on the Hyper-Text Transfer Protocol (HTTP) protocol.

According to another exemplary embodiment of the present invention, when the content reproducing terminal 155 is a wireless terminal having a predetermined browser program and connected to a CDMA / WCDMA-based wireless communication network, the interface unit 105 may include the content reproducing terminal ( 155) and a predetermined web-based communication channel based on the WAP (Wireless Application Protocol) or ME (Mobile Explorer) protocol.

According to the exemplary embodiment of the present invention, when the content providing server 100 streams and transmits at least one multimedia content to be reproduced from the content reproducing terminal 155, the interface unit 105 transmits the content reproducing terminal 155. And a predetermined streaming communication channel for streaming the multimedia content.

Those skilled in the art will be familiar with the technical features of the streaming communication channel, so a detailed description thereof will be omitted for convenience.

Referring to FIG. 1, the content registration server searches for at least one multimedia content stored in the content D / B 150 to the content playback terminal 155 in association with the interface unit 105. Search term information for searching for at least one playback target multimedia content from a content search interface providing unit 110 providing an interface screen and a content playback program (or a multimedia content search interface provided as a browser program) included in the content registration terminal. And a content retrieval unit 130 for receiving a content retrieval unit and a content retrieval unit 130 for retrieving at least one or more reproduction target multimedia contents corresponding to the received keyword information from the content D / B 150. do.

The multimedia content search interface screen provided by the content search interface providing unit 110 to the content playback terminal 155 is preferably output to a browser program included in the content playback terminal 155. The content reproducing terminal 155 may input (or select) search term information for identifying at least one or more reproduction target multimedia content list through the multimedia content search interface screen and transmit the same to the content providing server 100. .

According to another exemplary embodiment of the present invention, when a predetermined content playing program is provided in the content playing terminal 155, the content playing terminal 155 may list at least one multimedia content list to be played through the content playing program. Input (or select) search term information to confirm and transmit the information to the content providing server 100.

The search term receiver 125 may receive search term information input through a content reproduction program (or a multimedia content search interface provided as a browser program) included in the content registration terminal, and the search term information may be the content D / It is preferable to match the content description information (not shown) associated with the multimedia content stored in B 150 or the words (or syllables) included in the subtitle information (not shown) associated with the multimedia content.

When the search term information is received, the content search unit 130 may include at least one piece of content description information (not shown) or subtitle information (not shown) associated with the multimedia content stored in the content D / B 150. Compare the received search word information to process at least one multimedia content corresponding to the search word information into a multimedia content list corresponding to the search result.

Referring to FIG. 1, the content providing server 100 connects the content reproducing terminal 155 to the web-based communication channel (or checks the multimedia content list corresponding to the search result). A content selection interface providing unit 115 for providing a multimedia content selection interface screen including a list of multimedia contents corresponding to the search result to the content reproducing terminal 155 and contents provided in the content registration terminal; And an information receiving unit 135 for receiving at least one or more pieces of multimedia content selection information (or multimedia content information to be played) from a playback program (or a multimedia content selection interface provided as a browser program).

The multimedia content selection interface screen provided by the content selection interface providing unit 115 to the content reproduction terminal 155 is preferably output to a browser program provided in the content reproduction terminal 155. The content reproducing terminal 155 inputs (or selects) the reproduction target multimedia content selection information through the multimedia content selection interface screen and transmits it to the content providing server 100.

According to another exemplary embodiment of the present invention, when a predetermined content playing program is provided in the content playing terminal 155, the content playing terminal 155 plays the multimedia content information to be played in the multimedia content list through the content playing program. Input (or select) to transmit to the content providing server 100.

According to an embodiment of the present invention, the content selection interface screen preferably includes a content selection area for selecting a multimedia content to be played from the multimedia content list.

According to another embodiment of the present invention, when the content playback terminal 155 is provided with the content playback program, the content playback interface providing unit 120 provides the content selection interface screen to the content playback terminal 155. May be omitted, and the present invention is not limited thereto.

According to an embodiment of the present invention, it is preferable that the content playing program comprises a content selection area for selecting a multimedia content to be played in the multimedia content list.

The information receiver 135 may include at least one piece of multimedia content selection information (or multimedia object) to be input (or selected) through a content playback program (or a multimedia content selection interface provided as a browser program) included in the content registration terminal. Content information).

Referring to FIG. 1, when the content reproduction terminal 155 receives the reproduction target multimedia content selection information (or the reproduction target multimedia content information) from the content reproduction terminal 155, the content providing server 100 passes to the content reproduction terminal 155. And a content reproducing interface providing unit 120 for providing a content reproducing interface screen including a content reproducing area for the multimedia content to be reproduced.

The content reproduction interface screen provided by the content reproduction interface provider 120 to the content reproduction terminal 155 is preferably output to a browser program provided in the content reproduction terminal 155.

According to an embodiment of the present invention, the content playback interface screen preferably includes a content playback area corresponding to the multimedia content.

According to an embodiment of the present invention, when transmitting and playing the playback target multimedia content, the content playback interface screen outputs advertisement content to a predetermined area (or all areas) on the multimedia content playing area for a predetermined time; When the advertisement content is selected within an advertisement content output time, the advertisement video corresponding to the selected advertisement content is enlarged and reproduced in the content reproduction area, and the multimedia content is reduced and output in a predetermined area on the content reproduction area, and the advertisement When the advertisement content is not selected within a content output time, the advertisement video corresponding to the advertisement content may be reduced to a predetermined area on the content reproduction area and reproduced.

According to another embodiment of the present invention, when the content playback terminal 155 is provided with the content playback program, the content playback interface providing unit 120 provides the content playback interface screen to the content playback terminal 155. May be omitted, and the present invention is not limited thereto.

According to an embodiment of the present invention, it is preferable that the content play program comprises a content play area corresponding to the multimedia content.

According to an embodiment of the present invention, when transmitting and playing the multimedia content to be played, the content playing program outputs the advertising content to a predetermined region (or an entire region) on the multimedia contents playing region for a predetermined time; When the advertisement content is selected within a content output time, the advertisement video corresponding to the selected advertisement content is enlarged and reproduced in the content reproduction area, and the multimedia content is reduced and output in a predetermined area on the content reproduction area, and the advertisement content is reproduced. Preferably, when the advertisement content is not selected within an output time, the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content reproduction area and played back.

Referring to FIG. 1 according to an embodiment of the present invention, the content D / B 150 corresponds to at least one multimedia content to be played, at least one advertisement content associated with the multimedia content, and the advertisement content. When the advertisement video is linked and stored, the content providing server 100 outputs the content reproduction interface through a content reproduction program (or a content reproduction module) included in the content reproduction terminal 155. Confirm the playback target multimedia content corresponding to the playback target multimedia content selection information (or playback target multimedia content information) in association with the content D / B 150, and transmit the multimedia content to the content playback terminal 155 through a communication network. A content playback program provided in the content playback terminal 155 by transmitting a message; Process the multimedia content to be played through a content play area on a content play interface output to a content play module, and when an advertisement content output area is allocated to a predetermined area (or all areas) on the content play area, Check the first advertisement content associated with the multimedia content in conjunction with the content D / B 150, and transmits the identified first advertisement content to the content playback terminal 155 through a communication network to output the advertisement content area Characterized in that it comprises a content transmission unit 140 for processing to be output through.

The content reproduction interface screen is provided by the content reproduction interface providing unit 120 to the content reproduction terminal 155 or a predetermined content reproduction program provided in the content reproduction terminal 155. When the content playback interface is output on the screen, the content transmitter 140 may play predetermined multimedia content corresponding to multimedia content selection information (or multimedia content information) to be played back from the content D / B 150. And extracting the multimedia content according to the content reproduction condition if the extracted reproduction target multimedia content does not meet the multimedia content reproduction condition through the content reproduction program (or content reproduction module). Including more to do From being bait it is preferred.

When a predetermined playback target multimedia content corresponding to the playback target multimedia content selection information (or playback target multimedia content information) is extracted from the content D / B 150, the content transmitter 140 is the interface unit 105. And a communication channel for content playback with a content playback program (or content playback module) included in the content playback terminal 155 and playing the content through the content playback communication channel. It is characterized in that the transmission to the terminal 155 to be output through the content playback area on the content playback interface.

The content reproduction region is output to the content reproduction interface and an advertisement content output region is allocated to a predetermined region (or all regions) of the content reproduction region, or a predetermined time when the content reproduction region is output to the content reproduction interface If an advertisement content output region is allocated to a predetermined region (or all regions) of the content reproduction region after the elapse of (or an advertisement content output region allocation event occurs), the content transmitter 140 may transmit the content D / B 150. Confirm the first advertisement content associated with the multimedia content, and transmit the identified first advertisement content to the content reproducing terminal 155 through a communication network to allocate the advertisement content output area to the content reproducing area; It characterized in that the processing to be output through.

According to an embodiment of the present invention, the advertisement content output region is preferably overlapped with a predetermined region (or all regions) of the content reproduction region, and is output through the content reproduction region of the advertisement content output. It is preferable to include a transparent area so that a part of the screen of the multimedia content is exposed.

According to the exemplary embodiment of the present invention, the content transmission unit 140 plays the multimedia content through the content playback area on the content playback interface output through the content playback program (or content playback module). Preferably, the first advertisement content is overlapped with the content reproduction area to be output.

According to an exemplary embodiment of the present invention, a content playing program (or a content playing module) included in the content playing terminal 155 is assigned to a predetermined area (or all areas) on the content playing area while playing the multimedia content. After outputting the first advertisement content through an advertisement content output area, the first advertisement content through a key input means (for example, a keyboard, a mouse, etc.) included in the content reproduction terminal 155 for a predetermined time elapses. If not selected (or clicked), the content playback program (or content playback module) transmits the advertisement video request information including time-out information for the first advertisement content, and The information receiving unit 135 requests advertisement video request information for requesting a first advertisement video corresponding to the first advertisement content through the communication network. Characterized in that it receives.

According to another exemplary embodiment of the present invention, the content playback program (or content playback module) included in the content playback terminal 155 is assigned to a predetermined area (or all areas) on the content playback area during playback of the multimedia content. After outputting the first advertisement content through the displayed advertisement content output area, the first advertisement content is selected through key input means (for example, a keyboard, a mouse, etc.) provided in the content reproduction terminal 155 within a predetermined time. (Or clicked), the content reproduction program (or content reproduction module) transmits advertisement video request information including advertisement content selection information for the first advertisement content, and the information receiving unit 135 Receiving advertisement video request information for requesting a first advertisement video corresponding to the first advertisement content through a communication network It is characterized by.

Referring to FIG. 1, when the content providing server 100 receives advertisement video request information including timeout information on the first advertisement content through the information receiving unit 135, the content D / B ( Identify a first advertisement video corresponding to the first advertisement content in association with 150, and play the multimedia content through a content reproduction area output to the content reproduction program (or a content reproduction module), and through the communication network; And an advertisement video transmission unit 145 which transmits the identified first advertisement video to a content reproduction terminal 155 and processes the reduced first reproduction video in a predetermined region on the content reproduction region.

According to an embodiment of the present invention, the first advertisement video which is transmitted to the content reproduction terminal 155 and is reduced and reproduced in a predetermined area on the content reproduction area output to the content reproduction program (or a content reproduction module) is the multimedia. Playback is preferably repeated until the end of playback for the content is confirmed.

If the first advertisement video is not selected (or clicked) through the key input means provided in the content playback terminal 155 until the end of playback of the multimedia content, the content playback program (or content playback module). After the multimedia content is finished playing, the first advertisement video is preferably expanded to the content playing area and played.

On the other hand, if the first advertisement video is selected (or clicked) through the key input means included in the content reproduction terminal 155 before the reproduction of the multimedia content is completed, the content reproduction program (or the content reproduction module) is executed. It is preferable to stop playing the content of the multimedia content played through the play area, reduce and output the content to a predetermined area on the content play area, and enlarge and play the first advertisement video to the content play area.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region ends, the content reproduction program (or a content reproduction module) reduces the output multimedia content to a predetermined region on the content reproduction region to the content reproduction region. It is preferable to enlarge and replay.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or content reproduction module) is executed. Preferably, the video is reduced and output in a predetermined area on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. It is preferable to process the advertisement video not to be output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. The N (N = 2,3, ..) advertisement content is requested to the providing server 100 and overlapped with the advertisement content output area allocated on the content reproduction area for output, or to the content providing server 100. The Nth (N = 2, 3, ...) advertisement video is requested to be reduced and reproduced in a predetermined area on the content reproduction area.

When the content reproduction terminal 155 requests N (N = 2,3, ..) advertisement content from the content reproduction server (or content reproduction module) to the content providing server 100, the content transmission unit ( 140 checks the N (N = 2, 3, ..) advertising content associated with the multimedia content in connection with the content D / B 150, and the content playback terminal 155 to the content playback terminal 155 through a communication network; The identified Nth (N = 2,3, ..) advertisement content is transmitted and processed to be output through the advertisement content output area allocated to the content reproduction area.

Here, the N-th (N = 2,3, ..) advertisement content transmitted to the content reproduction terminal 155 and output to the advertisement content output region allocated to the content reproduction region is the same as the first advertisement content. It is preferable to operate as.

Alternatively, when the N / N (N = 2, 3, ..) advertising video request is made from the content playing terminal 155 to the content providing server 100 through the content playing program (or content playing module), the advertising video is output. The transmission unit 145 checks a first advertisement video corresponding to the first advertisement content in association with the content D / B 150, and selects a content reproduction area output to the content reproduction program (or a content reproduction module). The multimedia content is processed to be reproduced, but the N-th (N = 2,3, ..) advertisement video is transmitted to the content reproducing terminal 155 through a communication network, and then reduced to a predetermined area on the content reproducing area. Characterized in that the processing to be reproduced.

Here, the N-th (N = 2,3, ..) advertisement video transmitted to the content reproduction terminal 155 and reduced in a predetermined area on the content reproduction area is operated in the same manner as the first advertisement video. It is preferable to be.

According to the present invention, when the advertisement video request information including the advertisement content selection information for the first advertisement content is received through the information receiving unit 135, the advertisement video transmitting unit 145 is the content D / B ( Check the first advertisement video corresponding to the first advertisement content in association with 150), and play the content for the multimedia content played through the content play area output to the content play program (or content play module). And stops and outputs the reduced first advertisement video to the content reproducing terminal 155 through a communication network to be reproduced through the content reproducing region. .

When the reproduction of the first advertisement video reproduced through the content reproduction area is finished, the content reproduction program (or content reproduction module) reduces the multimedia content outputted by reducing it to a predetermined area on the content reproduction area to the content reproduction area. It is preferable to play again.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or content reproduction module) is executed. Preferably, the video is reduced and output in a predetermined area on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. It is preferable to process the advertisement video not to be output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. The N (N = 2,3, ..) advertisement content is requested to the providing server 100 and overlapped with the advertisement content output area allocated on the content reproduction area for output, or to the content providing server 100. The Nth (N = 2, 3, ...) advertisement video is requested to be reduced and reproduced in a predetermined area on the content reproduction area.

When the content reproduction terminal 155 requests N (N = 2,3, ..) advertisement content from the content reproduction server (or content reproduction module) to the content providing server 100, the content transmission unit ( 140 checks the N (N = 2, 3, ..) advertising content associated with the multimedia content in connection with the content D / B 150, and the content playback terminal 155 to the content playback terminal 155 through a communication network; The identified Nth (N = 2,3, ..) advertisement content is transmitted and processed to be output through the advertisement content output area allocated to the content reproduction area.

Here, the N-th (N = 2,3, ..) advertisement content transmitted to the content reproduction terminal 155 and output to the advertisement content output region allocated to the content reproduction region is the same as the first advertisement content. It is preferable to operate as.

Alternatively, when the N / N (N = 2, 3, ..) advertising video request is made from the content playing terminal 155 to the content providing server 100 through the content playing program (or content playing module), the advertising video is output. The transmission unit 145 checks a first advertisement video corresponding to the first advertisement content in association with the content D / B 150, and selects a content reproduction area output to the content reproduction program (or a content reproduction module). The multimedia content is processed to be reproduced, but the N-th (N = 2,3, ..) advertisement video is transmitted to the content reproducing terminal 155 through a communication network, and then reduced to a predetermined area on the content reproducing area. Characterized in that the processing to be reproduced.

Here, the N-th (N = 2,3, ..) advertisement video transmitted to the content reproduction terminal 155 and reduced in a predetermined area on the content reproduction area is operated in the same manner as the first advertisement video. It is desirable to be.

Referring to FIG. 1 according to another embodiment of the present invention, the content D / B 150 includes at least one advertisement content, an advertisement video corresponding to the advertisement content, and the content reproduction terminal 155. When at least one multimedia content to be played including a function code for outputting an advertisement video is stored in a multimedia content playing area output to a content playing program (or a content playing module), the content providing server 100 is configured to store the content. When the content playback interface is output through a content playback program (or a content playback module) included in the playback terminal 155, the playback target multimedia content selection information (or playback target) is linked with the content D / B 150. Confirm the playback target multimedia content corresponding to the multimedia content information), The multimedia content is transmitted to the content reproducing terminal 155 through a communication network, and the multimedia is reproduced through a content reproducing area on a content reproducing interface output to a content reproducing program (or a content reproducing module) included in the content reproducing terminal 155. When the content is processed to be reproduced and an advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area, first advertisement content included in the multimedia content (or link address information included in the multimedia content). And a content transmission unit 140 for processing to output the first advertisement content corresponding to the advertisement content through the advertisement content output region.

According to an exemplary embodiment of the present invention, a content playing program (or a content playing module) included in the content playing terminal 155 is assigned to a predetermined area (or all areas) on the content playing area while playing the multimedia content. After outputting the first advertisement content through an advertisement content output area, the first advertisement content through a key input means (for example, a keyboard, a mouse, etc.) included in the content reproduction terminal 155 for a predetermined time elapses. If not selected (or clicked), the content playback program (or content playback module) is characterized in that to generate a time event for the first advertising content, if the timeout event occurs, the A content playing program (or content playing module) plays the multimedia content through the content playing area. The first advertisement video included in the multimedia content (or the first advertisement video corresponding to the link address information included in the multimedia content) may be reduced and reproduced in a predetermined area on the content reproduction area. .

According to the exemplary embodiment of the present invention, the first advertisement video which is reduced and reproduced in a predetermined area on the content reproduction area output to the content reproduction program (or content reproduction module) is confirmed until the reproduction of the multimedia content is confirmed. It is preferable to reproduce repeatedly.

If the first advertisement video is not selected (or clicked) through the key input means provided in the content playback terminal 155 until the end of playback of the multimedia content, the content playback program (or content playback module). After the multimedia content is finished playing, the first advertisement video is preferably expanded to the content playing area and played.

On the other hand, if the first advertisement video is selected (or clicked) through the key input means provided in the content reproduction terminal 155 before the reproduction of the multimedia content, the content reproduction program (or the content reproduction module) It is preferable to stop playing the content of the multimedia content played through the content play area, reduce and output the content to a predetermined area on the content play area, and enlarge and play the first advertisement video to the content play area.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region ends, the content reproduction program (or a content reproduction module) reduces the output multimedia content to a predetermined region on the content reproduction region to the content reproduction region. It is preferable to enlarge and replay.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or content reproduction module) is executed. Preferably, the video is reduced and output in a predetermined area on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. It is preferable to process the advertisement video not to be output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. Nth (N = 2,3, ..) advertising content (or Nth (N = 2,3, ..) advertising content corresponding to link address information included in the multimedia content) included in the content. Output overlapping with the advertisement content output area allocated on the playback area, or

N-th (N = 2,3, ..) advertising video (or N-th (N = 2,3 ,.) advertising video corresponding to link address information included in the multimedia content) included in the multimedia content. It is preferable to reduce and reproduce the predetermined area on the content reproduction area.

Here, the N-th (N = 2,3, ..) advertisement content output to the advertisement content output area allocated to the content reproduction area is operated in the same manner as the first advertisement content, and the content reproduction The Nth (N = 2,3, ..) advertising video that is reduced and reproduced in a predetermined area on the region is preferably operated in the same manner as the first advertising video.

According to another exemplary embodiment of the present invention, the content playback program (or content playback module) included in the content playback terminal 155 is assigned to a predetermined area (or all areas) on the content playback area during playback of the multimedia content. After outputting the first advertisement content through the advertisement content output area, the first advertisement content is input through a key input means (for example, a keyboard, a mouse, etc.) included in the content reproduction terminal 155 within a predetermined time. When the selection (or click) is confirmed, the content reproduction program (or content reproduction module) generates an advertisement content selection event for the first advertisement content, and when the advertisement content selection event occurs, the The content playback program (or content playback module) stops playing the multimedia content and then the content. Process the image to be reduced and output to a predetermined area on the live area, and expand the first advertisement video included in the multimedia content (or the first advertisement video corresponding to link address information included in the multimedia content) to the content reproduction area. Processing to be reproduced.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region ends, the content reproduction program (or a content reproduction module) reduces the output multimedia content to a predetermined region on the content reproduction region to the content reproduction region. It is preferable to enlarge and replay.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or content reproduction module) is executed. Preferably, the video is reduced and output in a predetermined area on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. It is preferable to process the advertisement video not to be output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the content reproduction program (or a content reproduction module) is executed. Nth (N = 2,3, ..) advertising content (or Nth (N = 2,3, ..) advertising content corresponding to link address information included in the multimedia content) included in the content. Overlapping and outputting the advertisement content output area allocated on the playback area, or corresponding to the N (N = 2,3, ..) advertising video (or link address information included in the multimedia content) included in the multimedia content Preferably, the N th (N = 2,3, .. ad video) is reduced and reproduced in a predetermined area on the content reproduction area.

Here, the N-th (N = 2,3, ..) advertisement content output to the advertisement content output area allocated to the content reproduction area is operated in the same manner as the first advertisement content, and the content reproduction The N-th (N = 2,3, ..) advertising video that is reduced and reproduced in a predetermined area on the region is preferably operated in the same manner as the first advertising video.

2 is a diagram showing the configuration of a content reproduction program function recorded on a recording medium provided in the content reproduction terminal for outputting an advertisement video image in a multimedia content reproduction area according to an embodiment of the present invention.

In more detail, Figure 2 is a functional configuration of the content playback program provided in the content playback terminal for outputting the advertisement video in the multimedia content playback area, if one of ordinary skill in the art to which the present invention belongs By referring to and / or modified to Figure 2 may be inferred various implementation methods of the content playback program function configuration for outputting the advertisement video in the multimedia content playback area, the present invention includes all the inferred implementation method, It is not limited to the implementation method shown in FIG.

For example, those skilled in the art to which the present invention pertains may refer to and / or modify the drawing 2 to output an advertisement video to the multimedia content playing area in connection with a browser program provided in the content playing terminal. The functional configuration of the content reproduction module included in the content reproduction terminal (for example, a configuration in which a content reproduction area is allocated in a dynamic (or fixed) manner on the browser program) may be inferred, and the present invention may infer all It is characterized by including the implementation method.

According to an embodiment of the present invention, a content reproducing terminal equipped with the content reproducing program is used for outputting an advertisement video to the multimedia content reproducing area in a recording medium on which a program code corresponding to the content reproducing program is recorded, and the content reproducing program. Storage means 260 corresponding to a storage medium for storing various information and data, and at least one interface screen or multimedia content playback screen provided in the content playback program on the content playback terminal based on a graphical user interface The multimedia apparatus in connection with the screen output means 255 for outputting to the screen output device and an input device (for example, a keyboard, a keypad, or a mouse, etc.) provided in the content reproduction terminal. Content playback and multimedia content playback A key input unit 265 for inputting at least one key data for outputting an advertisement video to a region, and a wired communication network (or wireless communication network) connecting a communication channel between the content reproduction terminal and a content providing server 275 on a communication network; Characterized in that it comprises a communication means 270, the person having ordinary skill in the art, the storage means provided in the content playback terminal corresponding to various wired terminals (or wireless terminals) ( 260, the screen output means 255, the key input means 265, and the technical features corresponding to the communication means 270 will be clearly understood, so a detailed description thereof will be omitted for convenience.

According to an exemplary embodiment of the present invention, the storage means 260 may include content search interface information corresponding to a multimedia content search interface screen for inputting search term information for searching for at least one multimedia content, or a search result through the search term information. Content selection interface information corresponding to a multimedia content selection interface screen including a corresponding multimedia content list, a content selection area for selecting a playback target multimedia content from the multimedia content list, and playback of the playback target multimedia content through a content playback area; Preferably, at least one content reproduction interface information corresponding to the multimedia content reproduction interface screen is stored.

Referring to FIG. 2, the content reproduction program controls the content reproduction program to operate based on a recording medium provided in the content reproduction terminal in association with an operating system (or a platform) provided in the content reproduction terminal. Interoperate at least one or more functional components constituting the content reproduction program for outputting an advertisement video in a multimedia content reproduction area, and / or via the operating system (or platform) provided in the content reproduction terminal. Mainframe unit 200 (Mainfrmae) is provided to perform a function for outputting the advertisement video in the multimedia content playback area in conjunction with at least one component provided in the content playback terminal.

The mainframe unit 200 is characterized in that it comprises a program execution code for executing the content playback program on the operating system (or platform) provided in the content playback terminal, thereby provided in the content playback terminal Thereafter, in response to a predetermined program execution command, the content reproduction program is executed to operate based on the operating system (or platform) provided in the content reproduction terminal.

In addition, the mainframe unit 200 is characterized in that the control to interoperate at least one or more functional components provided in the content playback program for outputting the advertisement video in the multimedia content playback area, thereby playing the multimedia content At least one function configuration unit constituting the content playback program for outputting the advertisement video in the area is allocated an instance to the mainframe unit 200, so that the function configuration units are cross-referenced and / or linked.

In addition, the mainframe unit 200 is at least one component (eg, key input means 265 and / or the functional components provided in the content playback terminal for outputting the advertisement video in the multimedia content playback area) And a handle (and / or interrupt) for accessing the screen output means 255, etc., whereby each functional component constituting the content playback program is sent to the content playback terminal. It is characterized by performing the unique function defined in each functional component by accessing each component provided.

In addition, the mainframe unit 200 is at least one component (eg, key input means 265 and / or the functional components provided in the content playback terminal for outputting the advertisement video in the multimedia content playback area) Obtain an interrupt for accessing the screen output means (255, etc.), and / or access an input / output bus corresponding to a peripheral device provided in the content playback terminal. Each of the functional components constituting the access to each component provided in the content playback terminal, characterized in that to perform a unique function defined in each functional component.

Referring to FIG. 2, the content reproduction program outputs a multimedia content search interface screen for inputting search word information for searching for at least one multimedia content to the screen output means 255 in association with the storage means 260. Or a content selection area for selecting a multimedia content list corresponding to a search result through the search word information to the screen output means 255 and the multimedia content to be reproduced from the multimedia content list in association with the storage means 260. Outputs a multimedia content selection interface screen or a multimedia content playback interface screen for playing the playback target multimedia content through a content playback area to the screen output means 255 in association with the storage means 260; Interface Inputting the reproduction target multimedia content information through the content selection area included in the multimedia content selection interface screen in association with the output unit 205 and the key input unit 265, or outputting an advertisement video image to the multimedia content reproduction area. An information input unit 235 for inputting advertisement content selection information and the multimedia content information to be played back to the content providing server 275 or the content providing server 275 in connection with the communication means 270. And an information transmitter 245 for transmitting advertisement video request information for outputting an advertisement video in the multimedia content reproduction area.

According to another embodiment of the present invention, when the content playback terminal is provided with a content playback module for outputting an advertisement video in the multimedia content playback area, the multimedia content search interface screen, the multimedia content selection interface screen, or the multimedia The content playback interface screen may be provided to the content playback terminal through the web page (or a web document constituting the webpage) from the content providing server 275 and then output through a browser program provided in the content playback terminal. The reproduction target multimedia content information and the advertisement content selection information are input through an interface screen provided from the content providing server 275, and the reproduction target multimedia content information and the advertisement video request information are stored in the browser program. Since the content providing server 275 is to be transmitted through a defined communication protocol, the content playback module may be omitted even if the interface output unit 205, the information input unit 235, and the information transmission unit 245 are omitted according to the intention of those skilled in the art. The present invention is not limited thereto.

When outputting the multimedia content selection interface screen to the screen output means 255, the information input unit 235 inputs multimedia content information to be played in the multimedia content list in association with the key input means 265. do.

In addition, when the reproduction target multimedia content information is input through the information input unit 235, the information transmission unit 245 is connected to the communication means 270 to the content providing server 275 and the reproduction target multimedia content. In response, the content providing server 275 transmits the multimedia content corresponding to the playback target multimedia content information to the content reproduction terminal in a streaming manner.

According to another exemplary embodiment of the present invention, the content providing server 275 may transmit the multimedia content through any one of a download based content providing method or an IPTV based content providing method, in addition to the streaming method. The present invention is not limited thereby.

The information input unit 235 outputs the first advertisement content to the content reproduction area while playing the multimedia content, and then inputs the key input means 265 provided to the content reproduction terminal within a predetermined time period (eg, a keyboard and a mouse). Etc.), when it is confirmed that the first to Nth (N = 2,3, ..) advertisement contents are selected (or clicked), the first to Nth (N = 2,3, ..) advertisements Characterized in that the advertisement content selection information corresponding to the content selection (or click) is input.

When the advertisement content selection information is input through the information input unit 235, the information transmission unit 245 provides the advertisement video request information including the advertisement content selection information in association with the communication means 270. Characterized in that the transmission to the server (275).

Alternatively, the first advertisement content is output through an advertisement content output area allocated to a predetermined area (or an entire area) on the content reproduction area while the multimedia content is reproduced, and then the content reproduction terminal is transmitted to the content reproduction terminal for a predetermined time. If it is not confirmed to select (or click) the first to Nth (N = 2,3, ..) advertisement contents through the provided key input means 265 (eg, a keyboard, a mouse, etc.), the information The transmission unit 245 associates the advertisement video request information including time-out information of the first to Nth (N = 2,3, ..) advertisement contents with the communication means 270. It is characterized in that the transmission to the content providing server 275.

Referring to FIG. 2 according to an embodiment of the present invention, at least one or more playback target multimedia content, at least one advertisement content associated with the multimedia content, and the advertisement may be included in the content D / B shown in FIG. When the advertisement video corresponding to the content is stored in association with the content reproducing program, the content reproducing program is connected with the communication means 270 to receive a multimedia content to be reproduced from the content providing server 275 on the communication network. When the multimedia content playing interface screen is output to the screen output unit 255 through the interface output unit 205, the received multimedia content is played through the content playing area included in the multimedia content playing interface screen. And a content playback unit 210 to process And an area allocator 215 for allocating an advertisement content output area to a predetermined area (or an entire area) on the content playing area when playing the multimedia content through the content playing area. The content receiving unit 250 may further receive first to Nth (N = 2,3, ..) advertisement contents associated with the reproduction target multimedia contents, and the contents reproduction unit ( The processor 210 may process the first to N th (N = 2, 3, ..) advertisement contents to be output through the advertisement contents output region.

After the reproduction target multimedia content information is transmitted to the content providing server 275 through the information transmitting unit 245, the content receiving unit 250 is connected to the communication means 270 to provide the content providing server ( And receiving multimedia content corresponding to the reproduction target multimedia content information from 275.

According to an embodiment of the present invention, the content receiver 250 preferably buffers the multimedia content until the content player 210 reaches a minimum capacity for playing the multimedia content.

When the multimedia content is received (or buffered) through the content receiving unit 250, the content playing unit 210 displays the multimedia content playing interface screen on the screen output unit 255 through the interface output unit 205. It is characterized in that whether the output, and if the multimedia content playback interface screen is not output to the screen output means 255, the multimedia to the screen output means 255 in conjunction with the interface output unit 205 And process the content playback interface screen to be output.

If the multimedia content playback interface screen is output to the screen output means 255, the content playback unit 210 receives the received (or buffered) multimedia through the content playback area included in the multimedia content playback interface screen. And processing the content to be played back.

When a time when the multimedia content is played through the content play area or when a predetermined time elapses after the multimedia content is played through the content play area, the area allocator 215 selects a certain area on the content play area. Or an advertisement content output region for overlapping and outputting the first to Nth (N = 2,3, ..) advertisement contents to the entire region.

According to the exemplary embodiment of the present invention, the advertisement content output area preferably includes a transparent area so that a part of the multimedia content screen output through the content reproduction area is exposed.

When the advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area by the area allocating unit 215, the content receiving unit 250 may be configured to include the first through the first to the first contents associated with the reproduction target multimedia content. N (N = 2,3, ..) advertising content is characterized in that it further receives.

According to another exemplary embodiment of the present invention, when the first to Nth (N = 2,3, ..) advertisement contents are received through the contents receiving unit 250, the area allocating unit 215 plays the contents. An advertisement content output region for overlapping and outputting the first to Nth (N = 2,3, ..) advertisement contents may be allocated to a predetermined region (or the entire region) on the region, thereby providing the present invention. This is not limited.

The advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area by the area allocating unit 215, and the first to Nth (N = 2,3) by the content receiving unit 250. When the advertisement content is received, the content reproducing unit 210 overlaps the received first through Nth (N = 2,3, ..) advertisement content through the advertisement content output area to be output. It is characterized by processing.

According to the exemplary embodiment of the present invention, the content reproducing unit 210 displays the received first through Nth (N = 2,3, ..) advertisement contents through the advertisement contents output region for a predetermined time (for example, advertisements). Content output time).

Referring to FIG. 2, the content reproduction program outputs the received first through Nth (N = 2,3, ..) advertisement contents through the advertisement contents output region for a predetermined time (eg, advertisement contents). And an information confirmation unit 230 for checking whether advertisement content selection information for the first to Nth (N = 2,3, ..) advertisement content is input within an output time).

The information confirmation unit 230 outputs the received first to Nth (N = 2,3, ..) advertisement contents through the advertisement contents output region at a predetermined time. The advertisement content selection information for the first to Nth (N = 2,3, ..) advertisement contents output through the advertisement contents output region through the information input unit 235 within (for example, advertisement contents output time) is displayed. It is characterized by checking that the input.

If the information confirming unit 230 confirms that the advertisement content selection information input is confirmed within a predetermined time, the information transmitting unit 245 is connected to the communication means 270 to the first to Nth (N). = 2, 3, ..) characterized in that the advertisement video request information including the advertisement content selection information for the advertisement content is transmitted.

On the other hand, if the check result of the information confirming unit 230, the input of the advertisement content selection information is not confirmed within a certain time, the information transmitting unit 245 is connected to the communication means 270 to the first to N ( N = 2,3, ..) The advertisement video request information including time-out information for the advertisement content is transmitted.

Referring to FIG. 2, the content reproduction program is connected with the communication unit 270 to receive an advertisement video corresponding to the first to Nth (N = 2,3, ..) advertisement videos corresponding to the advertisement video request information. It is characterized by comprising a receiving unit 240.

When advertisement video request information including advertisement content selection information is transmitted through the information transmitting unit 245 according to an exemplary embodiment of the present invention, the advertisement video receiving unit 240 is played through the content playing area. It is preferable to receive the first to Nth (N = 2,3, ..) advertising videos.

According to another exemplary embodiment of the present invention, when the advertisement video request information including timeout information is transmitted through the information transmitter 245, the advertisement video receiver 240 is reduced to a predetermined area on the content playback area. It is preferable to receive the first to Nth (N = 2, 3, ...) advertising video is played.

According to another exemplary embodiment of the present invention, the advertisement video receiving unit 240 is the first to Nth (N = 2,3, ..) which are reproduced through the content reproduction region regardless of the advertisement video request information. It is preferable to receive an advertisement video, and it is preferable that the first to Nth (N = 2,3, ..) advertisement video to be reproduced is reduced to a predetermined area on the content reproduction area and played as necessary.

Referring to FIG. 2, the content reproduction program may include advertisements of the first through Nth (N = 2,3, ..) advertisements through advertisement content output regions allocated to a predetermined region (or all regions) on the content reproduction region. After the timeout occurs because the input of the advertisement content selection information is not confirmed within a predetermined time period during which the content is output, the first through N th advertisements (N = 2,3, ..) through the advertisement video receiver 240. When the video is received, the output processing unit 220 for processing the multimedia content played through the content playback area as it is, and the received first to N-th (N = 2, 3, ...) advertising video And a reproduction processing unit 225 for processing the image to be reduced and reproduced in a predetermined area on the content reproduction area.

According to the exemplary embodiment of the present invention, it is preferable that the first advertisement video, which is reduced and reproduced in a predetermined region on the content reproduction region, is repeatedly reproduced until the end of reproduction of the multimedia content is confirmed.

If the first advertisement video is not selected (or clicked) through the key input means 265 provided in the content playback terminal until the end of playback of the multimedia content, the playback processing unit 225 performs the multimedia content. After ending the playback, it is preferable to process the first advertisement video to be played back by enlarging the first advertisement video.

On the other hand, if the first advertisement video is selected (or clicked) through the key input means 265 provided in the content reproduction terminal before the reproduction of the multimedia content is terminated, the output processor 220 is provided through the content reproduction area. Stop playback of the content for the multimedia content to be reproduced to reduce the output to a predetermined area on the content playback area, and the reproduction processing unit 225 is to process to expand the first advertising video to the content playback area to play. desirable.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction area is finished, the reproduction processor 225 reduces the output of the multimedia content in a predetermined area on the content reproduction area to reproduce the content content reproduction area. It is preferable to process as much as possible.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processor 220 displays the first advertisement video. It is preferable to perform processing so that it is reduced and output to a predetermined area on the reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the output processor 220 displays the first advertisement video. It is preferable to process so that it is not output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processing unit 220 performs the content providing server 275. N) (N = 2,3, ..) to request the advertising content to be processed so as to overlap the output of the advertisement content output area allocated on the content playback area, or the reproduction processing unit 225 Preferably, the content providing server 275 requests the Nth (N = 2,3, ..) advertisement video to be reduced and reproduced in a predetermined area on the content reproduction area.

Here, the N-th (N = 2,3, ..) advertisement content output to the advertisement content output area allocated to the content reproduction area is operated in the same manner as the first advertisement content, and the content reproduction The Nth (N = 2,3, ..) advertising video that is reduced and reproduced in a predetermined area on the region is preferably operated in the same manner as the first advertising video.

Referring to FIG. 2, the content reproduction program may include advertisements of the first through Nth (N = 2,3, ..) advertisements through advertisement content output regions allocated to a predetermined region (or all regions) on the content reproduction region. When the input of the advertisement content selection information is confirmed within a predetermined time period during which the content is output, when the first to Nth (N = 2,3, ..) advertisement videos are received through the advertisement video receiving unit 240, An output processor 220 which stops content playback on the multimedia content played through the content playback area and reduces the content to be output to a predetermined area on the content playback area, and the received first through Nth (N = 2); 3, ..) characterized in that it comprises a playback processing unit 225 for processing to play the advertising video through the content playback area.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction area is finished, the reproduction processor 225 reduces the output of the multimedia content in a predetermined area on the content reproduction area to reproduce the content content reproduction area. It is preferable to process as much as possible.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processor 220 displays the first advertisement video. It is preferable to perform processing so that it is reduced and output to a predetermined area on the reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the output processor 220 displays the first advertisement video. It is preferable to process so that it is not output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processing unit 220 performs the content providing server 275. N) (N = 2,3, ..) to request the advertising content to be processed so as to overlap the output of the advertisement content output area allocated on the content playback area, or the reproduction processing unit 225 Preferably, the content providing server 275 requests the Nth (N = 2,3, ..) advertisement video to be reduced and reproduced in a predetermined area on the content reproduction area.

Here, the N-th (N = 2,3, ..) advertisement content output to the advertisement content output area allocated to the content reproduction area is operated in the same manner as the first advertisement content, and the content reproduction The Nth (N = 2,3, ..) advertising video that is reduced and reproduced in a predetermined area on the region is preferably operated in the same manner as the first advertising video.

Referring to FIG. 2 according to another exemplary embodiment of the present invention, at least one advertisement content in the content D / B shown in FIG. 1, an advertisement video corresponding to the advertisement content, and the content reproduction terminal may be provided. When at least one multimedia content to be played including a function code for outputting an advertisement video is stored in a multimedia content playing area output to a content playing program (or a content playing module), the content playing program includes: A content receiving unit 250 for receiving a multimedia object to be played back from a content providing server 275 on a communication network in connection with 270, and the multimedia content playing interface on the screen output unit 255 through the interface output unit 205. If the screen is output, play the multimedia content And a content reproducing unit 210 for processing the received multimedia content to be reproduced through a content reproducing area included in a face screen, when reproducing the multimedia content through the content reproducing area. And an area allocator 215 for allocating an advertisement content output area to a predetermined area (or all areas) on the area.

After the reproduction target multimedia content information is transmitted to the content providing server 275 through the information transmitting unit 245, the content receiving unit 250 is connected to the communication means 270 to provide the content providing server 275. And receiving multimedia content corresponding to the reproduction target multimedia content information.

According to an embodiment of the present invention, the content receiver 250 preferably buffers the multimedia content until the content player 210 reaches a minimum capacity for playing the multimedia content.

When the multimedia content is received (or buffered) through the content receiving unit 250, the content playing unit 210 displays the multimedia content playing interface screen on the screen output unit 255 through the interface output unit 205. It is characterized in that whether the output, and if the multimedia content playback interface screen is not output to the screen output means 255, the multimedia to the screen output means 255 in conjunction with the interface output unit 205 And process the content playback interface screen to be output.

If the multimedia content playback interface screen is output to the screen output means 255, the content playback unit 210 receives the received (or buffered) multimedia through the content playback area included in the multimedia content playback interface screen. And processing the content to be played back.

When a time when the multimedia content is played through the content play area or when a predetermined time elapses after the multimedia content is played through the content play area, the area allocator 215 selects a certain area on the content play area. Or an advertisement content output region for overlapping and outputting the first to Nth (N = 2,3, ..) advertisement contents to the entire region.

According to the exemplary embodiment of the present invention, the advertisement content output area preferably includes a transparent area so that a part of the multimedia content screen output through the content reproduction area is exposed.

When the advertisement content output region is allocated to a predetermined region (or all regions) on the content reproduction region by the region allocator 215, the content reproduction unit 210 accesses the multimedia content through the advertisement content output region. First to Nth (N = 2,3, ..) advertising content included (or first to Nth (N = 2,3, ..) advertising content corresponding to link address information included in the multimedia content ) To be overlapped and output.

According to an embodiment of the present invention, the content reproducing unit 210 may include first to Nth (N = 2,3, ..) advertisement contents (or the multimedia) included in the multimedia contents through the advertisement contents output area. It is preferable to output the first to Nth (N = 2,3, ..) advertisement contents corresponding to the link address information included in the contents for a predetermined time (eg, the advertisement contents output time).

Referring to FIG. 2, the content reproduction program includes first to Nth (N = 2,3, ..) advertisement contents (or included in the multimedia contents) included in the multimedia contents through the advertisement contents output area. While outputting the first to Nth (N = 2,3, ..) advertising content corresponding to the link address information, the first to Nth (N = 2, 3, ..) characterized in that it comprises an information confirmation unit 230 for confirming whether the advertisement content selection information for the advertisement content is input.

The information confirmation unit 230 is a first to N-th (N = 2, 3, ...) advertising content (or the multimedia) that the content playback unit 210 included in the multimedia content through the advertisement content output area While outputting the first to Nth (N = 2,3, ..) advertisement content corresponding to the link address information included in the content, the information input unit 235 is set within a predetermined time (eg, the advertisement content output time). It is characterized in that whether the advertisement content selection information for the first to Nth (N = 2,3, ..) advertisement content output through the advertisement content output area through the input.

Referring to FIG. 2, if the input of the advertisement content selection information is not confirmed within a predetermined time period as a result of the confirmation by the information confirming unit 230, the content reproduction program is configured to directly play the multimedia content played through the content reproduction area. An output processing unit 220 for processing to be reproduced and a first to Nth (N = 2,3, ..) advertisement video included in the multimedia content (or a first corresponding to link address information included in the multimedia content). And a reproduction processing unit 225 for processing the N th (N = 2,3, .. ad video) to be reduced and reproduced in a predetermined area on the content reproduction area.

According to the exemplary embodiment of the present invention, it is preferable that the first advertisement video, which is reduced and reproduced in a predetermined region on the content reproduction region, is repeatedly reproduced until the end of reproduction of the multimedia content is confirmed.

If the first advertisement video is not selected (or clicked) through the key input means 265 provided in the content playback terminal until the end of playback of the multimedia content, the playback processing unit 225 performs the multimedia content. After ending the playback, it is preferable to process the first advertisement video to be played back by enlarging the first advertisement video.

On the other hand, if the first advertisement video is selected (or clicked) through the key input means 265 provided in the content reproduction terminal before the reproduction of the multimedia content is terminated, the output processor 220 is provided through the content reproduction area. Stop playback of the content for the multimedia content to be reproduced to reduce the output to a predetermined area on the content playback area, and the reproduction processing unit 225 is to process to expand the first advertising video to the content playback area to play. desirable.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction area is finished, the reproduction processor 225 reduces the output of the multimedia content in a predetermined area on the content reproduction area to reproduce the content content reproduction area. It is preferable to process as much as possible.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processor 220 displays the first advertisement video. It is preferable to perform processing so that it is reduced and output to a predetermined area on the reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the output processor 220 displays the first advertisement video. It is preferable to process so that it is not output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processor 220 is included in the multimedia content. First to Nth (N = 2,3, ..) advertising content (or first to Nth (N = 2,3, ..) advertising content corresponding to link address information included in the multimedia content). It is preferable to process the output so as to overlap the advertisement content output area allocated on the content reproduction area, or the reproduction processing unit 225 is the first to Nth (N = 2,3, included in the multimedia content). .) Process the advertisement video (or first to Nth (N = 2,3, ..) advertisement video corresponding to link address information included in the multimedia content) to be reduced and reproduced in a predetermined area on the content reproduction area. doing It is preferable.

Here, the N-th (N = 2,3, ..) advertisement content output to the advertisement content output area allocated to the content reproduction area is operated in the same manner as the first advertisement content, and the content reproduction The Nth (N = 2,3, ..) advertising video that is reduced and reproduced in a predetermined area on the region is preferably operated in the same manner as the first advertising video.

Referring to FIG. 2, if the content reproducing program checks the input of the advertisement content selection information within a predetermined time as a result of the confirmation by the information checking unit 230, the content reproducing program reproduces the content of the multimedia content reproduced through the content reproducing area. An output processing unit 220 which stops playback and reduces and outputs it to a predetermined area on the content playback area, and first to Nth (N = 2,3, ..) advertisement videos included in the multimedia content (or And a reproduction processing unit 225 for processing the first to Nth (N = 2,3, .. advertising video) corresponding to the link address information included in the multimedia content to be reproduced through the content reproduction area. It is characterized by.

When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction area is finished, the reproduction processor 225 reduces the output of the multimedia content in a predetermined area on the content reproduction area to reproduce the content content reproduction area. It is preferable to process as much as possible.

According to an exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processor 220 displays the first advertisement video. It is preferable to perform processing so that it is reduced and output to a predetermined area on the reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined area on the content reproduction area, is enlarged and reproduced in the content reproduction area, the output processor 220 displays the first advertisement video. It is preferable to process so that it is not output on the content reproduction area.

According to another exemplary embodiment of the present invention, after the multimedia content, which is reduced and outputted in a predetermined region on the content reproduction region, is enlarged and reproduced in the content reproduction region, the output processor 220 is included in the multimedia content. First to Nth (N = 2,3, ..) advertising content (or first to Nth (N = 2,3, ..) advertising content corresponding to link address information included in the multimedia content). It is preferable to process the output so as to overlap the advertisement content output area allocated on the content reproduction area, or the reproduction processing unit 225 is the first to Nth (N = 2,3, included in the multimedia content). .) Process the advertisement video (or first to Nth (N = 2,3, ..) advertisement video corresponding to link address information included in the multimedia content) to be reduced and reproduced in a predetermined area on the content reproduction area. doing It is preferable.

Here, the N-th (N = 2,3, ..) advertisement content output to the advertisement content output area allocated to the content reproduction area is operated in the same manner as the first advertisement content, and the content reproduction The Nth (N = 2,3, ..) advertising video that is reduced and reproduced in a predetermined area on the region is preferably operated in the same manner as the first advertising video.

3 is a diagram illustrating a process of searching and selecting a playback target multimedia content for outputting an advertisement video image in a multimedia content playback area according to an exemplary embodiment of the present invention.

In more detail, FIG. 3 shows a content providing server 275 shown in FIG. 1 through a browser program having a content playing module in a content playing terminal on an advertisement video output system in the multimedia content playing region shown in FIG. When the content providing server 275 provides a content search interface to the content playing terminal, and the content playing terminal inputs and transmits search word information through the content searching interface, the content providing server 275 The present invention provides a content selection interface including a list of multimedia contents corresponding to the search result to the content reproducing terminal to select multimedia contents to be reproduced from the list of multimedia contents. Growing up with By referring to and / or modifying the drawing 3, various implementation methods for the process of searching and selecting the multimedia content to be played may be inferred. However, the present invention includes all the implementation methods inferred. The technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 3, the content reproducing terminal shown in FIG. 1 is referred to as "terminal" for convenience, and the content providing server 275 is referred to as "server" for convenience.

Referring to FIG. 3, when the terminal accesses the server through a browser program having a content playing module and connects a web-based communication channel (300), the server transmits predetermined multimedia content to the terminal through the communication channel. A search interface screen is provided (305), and correspondingly, the terminal inputs (or selects) search term information through a multimedia content search interface screen (310), and transmits the search term information to the communication channel. It transmits to the server via (315).

Thereafter, the server checks the list of multimedia contents corresponding to the one or more multimedia contents corresponding to the search word information from the contents D / B (320).

If the list of multimedia contents matching the search word information is confirmed (325), the server includes a content selection area for selecting a multimedia content to be played from the list of multimedia contents to the terminal through a communication channel. Provide a screen (330).

Thereafter, the server transmits the multimedia content list corresponding to the search result to the terminal through the communication channel (335), and correspondingly, the terminal transmits the multimedia content list to a content selection area on the multimedia content selection interface. Output 340.

4 is a diagram illustrating a process of searching and selecting a playback target multimedia content for outputting an advertisement video image in a multimedia content playback area according to another exemplary embodiment of the present invention.

In more detail, FIG. 4 illustrates a method of executing a predetermined content playback program having a content playback interface according to the present invention in a content playback terminal on an advertisement video output system in a multimedia content playback region shown in FIG. Inputting and transmitting search word information through the content providing server 275 to provide the multimedia contents list corresponding to the search result to the contents playback terminal to select the multimedia contents to be played from the multimedia contents list. As those skilled in the art to which the present invention pertains, various implementation methods for the search and selection of the multimedia content to be reproduced may be inferred by referring to and / or modifying the present invention. Are all inferred above It is made, including the method, the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 4, the content reproducing terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 275 is referred to as a "server" for convenience.

Referring to FIG. 4, after executing the content playing program, the terminal inputs (or selects) search term information for searching for a multimedia content to be played through the content playing program (400), and the server through a communication network. The search term information is transmitted in step 405.

Thereafter, the server checks the multimedia content list corresponding to the at least one multimedia content corresponding to the search term information from the content D / B (410).

If the list of multimedia contents matching the search word information is confirmed (415), the server transmits the multimedia contents list corresponding to the search result to the terminal through the communication channel (420), and the terminal correspondingly The multimedia content list is output to the content selection area on the multimedia content selection interface (425).

5 is a diagram illustrating a multimedia content reproduction and advertisement content providing process for outputting an advertisement video image in a multimedia content reproduction area according to an exemplary embodiment of the present invention.

In more detail, FIG. 5 shows at least one multimedia content to be played, at least one advertisement content associated with the multimedia content, and an advertisement video corresponding to the advertisement content in the content D / B shown in FIG. In case of being stored in association, the multimedia contents list is provided to the contents reproduction terminal through the process of searching and selecting the reproduction target multimedia contents shown in FIG. 3, and then the contents reproduction terminal is reproduced through the multimedia contents selection interface. When the content is selected, the content providing server 275 transmits the selected playback target multimedia content to the content playback terminal to process the first advertisement content associated with the multimedia content in a process of being played through a content playback area. A process of transmitting the content to the content reproduction terminal to output through the advertisement content output area allocated to a predetermined area (or all areas) on the content reproduction area, specifically, transmitting the multimedia content to the content reproduction terminal. In the process, the first advertisement content is transmitted together to allocate the advertisement content output region to a predetermined region (or all regions) on the content reproduction region, and then the first advertisement content is output through the allocated advertisement content output region. It is a figure which shows the implementation method to process.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 5 to infer various implementation methods for a multimedia content reproduction process for outputting an advertisement video in the multimedia content reproduction area. However, the present invention includes all the implementation methods inferred above, the technical features are not limited only to the implementation method shown in FIG.

For example, those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 5 to transmit the multimedia content to the content playback terminal as shown in FIG. After reproducing, the advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area, and then the first advertisement content associated with the multimedia content is transmitted to the content reproduction terminal to transmit the allocated advertisement content. While it may be possible to infer an implementation method for processing the first advertisement content to be output through an output area, it is apparent that the present invention includes all the inferred implementation methods.

Hereinafter, in FIG. 5, the content reproducing terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 275 is referred to as a "server" for convenience.

Referring to FIG. 5, after the multimedia content list is provided to the terminal through a process of searching and selecting a playback target multimedia content shown in FIG. 3, the terminal selects the multimedia content through a content selection area of the multimedia content selection interface. In operation 500, it is determined whether multimedia content selection information to be played in the list is input (or selected).

If the playback target multimedia content selection information is input (or selected) (505), the terminal transmits the playback target multimedia content selection information to the server through a communication network (510), and the server correspondingly The playback target multimedia content corresponding to the playback target multimedia content selection information is checked from the D / B (515).

If the playback target multimedia content is identified (520), the server checks the first advertisement content associated with the playback target multimedia content in association with the content D / B (525).

If the first advertisement content associated with the playback target multimedia content is identified (530), the server provides and outputs a content reproduction interface screen including a content reproduction area to the terminal through a communication channel (535). The identified reproduction target multimedia content and the first advertisement content are transmitted to the terminal through a communication network (540). In response, the terminal plays the multimedia content through a content reproduction area on the content reproduction interface (545). After allocating an advertisement content output region to a predetermined region (or all regions) on the content reproduction region (550), the first advertisement content is overlapped and output through the allocated advertisement content output region (555).

6 is a diagram illustrating a multimedia content reproduction and advertisement content providing process for outputting an advertisement video image in a multimedia content reproduction area according to another exemplary embodiment of the present invention.

In more detail, FIG. 6 shows at least one multimedia content to be played, at least one advertisement content associated with the multimedia content, and an advertisement video corresponding to the advertisement content in the content D / B shown in FIG. If the multimedia content list is provided to the content playback terminal through the search and selection of the playback target multimedia content shown in FIG. 4, the multimedia playback list is provided from the content playback terminal through the content playback program. When the content providing server 275 transmits the selected playback target multimedia content to the content playback terminal and processes the content to be played through a content playback area, the first advertisement content associated with the multimedia content is displayed.A process of transmitting the multimedia content to a content reproduction terminal by transmitting the multimedia content to a reproduction terminal and outputting the same through an advertisement content output region allocated to a predetermined region (or an entire region) on the content reproduction region. During play through the play area, the advertisement content output area is allocated to a predetermined area (or all areas) on the content play area, and then the first advertisement content associated with the multimedia content is transmitted to the content play terminal to allocate the content. It may be inferred that the implementation method for processing the first advertisement content is output through the advertisement content output area, but it is apparent that the present invention includes all the implementation methods inferred.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 6 to infer various implementation methods for a multimedia content reproduction process for outputting an advertisement video in the multimedia content reproduction area. However, the present invention includes all the implementation methods inferred, and the technical features are not limited only to the implementation method shown in FIG.

For example, a person having ordinary knowledge in the technical field to which the present invention pertains may refer to the first and / or modified embodiments of FIG. 5 to transmit the multimedia content to the content reproduction terminal as illustrated in FIG. 5. And transmitting the advertisement content together to allocate the advertisement content output area to a predetermined area (or all areas) on the content reproduction area, and then to process the first advertisement content to be output through the allocated advertisement content output area. Figure is a diagram.

Hereinafter, in FIG. 6, the content reproducing terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 275 is referred to as a "server" for convenience.

Referring to FIG. 6, after the multimedia content list is provided to the terminal through a search and selection process of the playback target multimedia content shown in FIG. 4, the terminal selects the multimedia content list through a content selection area of the content playback program. In step 600, the playback target multimedia content information is input (or selected).

If the reproduction target multimedia content information is input (or selected) (605), the terminal transmits the reproduction target multimedia content information to the server through a communication network (610), and correspondingly, the server transmits the content D / In step 615, the playback target multimedia content corresponding to the playback target multimedia content information is identified from B. FIG.

If the playback target multimedia content is identified (620), the server transmits the checked playback target multimedia content to the terminal through the communication network (625), and correspondingly, the terminal plays back the content on the content playback program. After playing the multimedia content through an area (630), an advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area (635), and then output to the server through the communication network to the advertisement content output area. The advertisement content request information corresponding to the first advertisement content to be transmitted is transmitted (640).

Thereafter, the server identifies first advertisement content associated with the playback target multimedia content in association with the content D / B (625).

If the first advertisement content associated with the multimedia content to be played is identified (650), the server transmits the identified first advertisement content to the terminal through a communication network (655), and the terminal correspondingly The first advertisement content is overlapped and output through the allocated advertisement content output area (660).

7 is a diagram illustrating a multimedia content reproduction process including advertisement content for outputting an advertisement video image in a multimedia content reproduction area according to an exemplary embodiment of the present invention.

In more detail, FIG. 7 shows at least one advertisement content in the content D / B shown in FIG. 1, an advertisement video corresponding to the advertisement content, and a content reproduction program (or a content reproduction module) provided in the content reproduction terminal. When at least one multimedia content to be played comprising a function code for outputting an advertisement video is stored in the multimedia content playing area outputted at the), the content is played back through the process of searching and selecting the multimedia content to be played as shown in FIG. After the multimedia content list is provided to the terminal, when the content reproduction terminal selects the reproduction target multimedia content through the multimedia content selection interface, the content providing server 275 includes at least one advertisement content and an advertisement video. Transmitting the first advertisement content included in the multimedia content (or corresponding to the link address information included in the multimedia content) in the process of transmitting the T-media content to the content playback terminal to be played through the content playback area; A process of outputting through an advertisement content output region allocated to a predetermined region (or an entire region) on a reproduction region, and specifically, transmitting multimedia content including at least one advertisement content and an advertisement video to the content reproduction terminal. A method of processing the first advertisement content to be output through the assigned advertisement content output area after allocating the advertisement content output area to a predetermined area (or all areas) on the content reproduction area. One drawing.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing to infer various implementation methods for a multimedia content reproduction process for outputting an advertisement video in the multimedia content reproduction area. However, the present invention includes all the implementation methods inferred above, the technical features are not limited only to the implementation method shown in FIG.

For example, those skilled in the art to which the present invention pertains may include at least one advertisement content and an advertisement video to the content reproduction terminal as illustrated in FIG. After transmitting the multimedia content and playing the content through the content play area, the advertisement content output area is allocated to a predetermined area (or all areas) on the content play area, and then the multimedia content is transmitted to the multimedia content through the allocated advertisement content output area. It would be possible to infer an implementation method for processing the first advertisement content included (or corresponding to the link address information included in the multimedia content) to be output, but it is apparent that the present invention includes all the inferred implementation methods. It is to be revealed.

Hereinafter, in FIG. 7, the content playback terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content provision server 275 is referred to as a "server" for convenience.

Referring to FIG. 7, after the multimedia content list is provided to the terminal through the search and selection of the playback target multimedia content shown in FIG. 3, the terminal selects the multimedia content through a content selection area of the multimedia content selection interface. In operation 700, the multimedia content selection information to be played back is input (or selected) from the list.

If the reproduction target multimedia content selection information is input (or selected) (705), the terminal transmits the reproduction target multimedia content selection information to the server through a communication network (710), and correspondingly, the server transmits the contents. The multimedia content corresponding to the reproduction target multimedia content selection information is identified from the D / B, and the multimedia content including at least one advertisement content and an advertisement video is identified (715).

If the multimedia content is identified (720), the server provides a content playback interface screen including a content playback area to the terminal through the communication channel and outputs (725), the identified through the communication network to the terminal And transmits the multimedia content (730), and correspondingly, the terminal plays the multimedia content through the content playback area on the content playback interface (735), and the advertisement content in a predetermined area (or all areas) on the content playback area. After allocating an output area (740), the first advertisement content included in the multimedia content (or corresponding to link address information included in the multimedia content) is overlapped and output through the allocated advertisement content output area ( 745).

8 is a diagram illustrating a multimedia content reproduction process including advertisement content for outputting an advertisement video image in a multimedia content reproduction area according to another exemplary embodiment of the present invention.

In more detail, FIG. 8 illustrates at least one advertisement content in the content D / B shown in FIG. 1, an advertisement video corresponding to the advertisement content, and a content reproduction program (or a content reproduction module) provided in the content reproduction terminal. When at least one multimedia content to be played comprising a function code for outputting an advertisement video is stored in the multimedia content playing area outputted at the), the content is reproduced by searching and selecting the multimedia content to be played as shown in FIG. After the multimedia content list is provided to the terminal, when the content reproduction terminal selects a reproduction target multimedia content through the content reproduction program, the content providing server 275 includes a multimedia controller including at least one advertisement content and an advertisement video. Transmitting the first advertisement content included in the multimedia content (or corresponding to the link address information included in the multimedia content) in the process of transmitting the content to the content reproduction terminal to be reproduced through the content reproduction area. A process of outputting through an advertisement content output area allocated to a predetermined area (or an entire area) of an image, specifically, transmitting multimedia content including at least one advertisement content and an advertisement video to the content reproducing terminal. During the playback through the content reproduction area, the advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area, and then included in the multimedia content through the allocated advertisement content output area (or Ring included in the multimedia content It can be inferred that the implementation method for processing the first advertisement content (corresponding to the address information) to be outputted, but it is apparent that the present invention includes all the implementation methods inferred.

Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing 8 to infer various implementation methods for a multimedia content reproduction process for outputting an advertisement video in the multimedia content reproduction area. However, the present invention includes all the implementation methods inferred above, the technical features are not limited only to the implementation method shown in FIG.

For example, those skilled in the art to which the present invention pertains may include at least one advertisement content and an advertisement video to the content reproduction terminal as illustrated in FIG. X by referring to and / or modifying the drawing x. When the multimedia content is transmitted and played, the advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area, and then the first advertisement content is output through the allocated advertisement content output area. It is a figure which shows the implementation method.

Hereinafter, in FIG. 8, the content reproducing terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 275 is referred to as a "server" for convenience.

Referring to FIG. 8, after the multimedia content list is provided to the terminal through a process of searching and selecting a playback target multimedia content shown in FIG. 4, the terminal selects the multimedia content list through a content selection area of the content playback program. In step 800, the playback target multimedia content information is input (or selected).

If the reproduction target multimedia content information is input (or selected) (805), the terminal transmits the reproduction target multimedia content information to the server through a communication network (810), and correspondingly the server transmits the content D / In operation 815, the multimedia content corresponding to the reproduction target multimedia content information from the B and including at least one advertisement content and an advertisement video is identified.

If the multimedia content is identified (820), the server transmits the identified playback target multimedia content to the terminal through the communication network (825), and correspondingly, the terminal selects a content playback area on the content playback program. After the multimedia content is played back (830), an advertisement content output area is allocated to a predetermined area (or all areas) on the content reproduction area (835), and the multimedia content is included in the multimedia content through the allocated advertisement content output area. The first advertisement content (or corresponding to the link address information included in the multimedia content) is overlapped and output (840).

9 is a diagram illustrating an advertisement video output process in a multimedia content reproduction area according to an exemplary embodiment of the present invention.

In more detail, FIG. 9 is a content playing program (or a content playing module) included in the content playing terminal shown in FIG. 2 through a multimedia content playing process shown in FIG. 5 or 6 or 7 or 8. After the multimedia content is played to the content play area on the content play program (or content play module), the first advertisement content is output to the advertisement content output area assigned to the content play area, and then a predetermined area on the content play area is displayed. While the first advertisement content overlaps and outputs for a predetermined time, when the first advertisement content is selected (or clicked) within the advertisement content output time corresponding to the first advertisement content, the first advertisement content corresponding to the selected first advertisement content is output. The advertisement video is enlarged and reproduced in the content playing area, and the multimedia Process the content to be reduced and output to a predetermined area on the content reproduction area, and when the first advertisement content is not selected within the advertisement content output time, a first advertisement video corresponding to the first advertisement content is displayed on the content reproduction area. As a process of reducing and reproducing to a predetermined area, a person having ordinary knowledge in the art to which the present invention pertains refers to a process of outputting an advertisement video to the multimedia content playing area by referring to and / or modifying the drawing 9. Various embodiments of the present invention may be inferred, but the present invention includes all the implementation methods inferred above, and the technical features are not limited to the embodiment shown in FIG.

Hereinafter, in FIG. 9, the content reproduction terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content provision server 275 is referred to as a "server" for convenience.

Referring to FIG. 9, a content reproduction program (or a content reproduction module) included in the content reproduction terminal illustrated in FIG. 2 is used to reproduce the multimedia contents illustrated in FIG. 5 or FIG. 6 or FIG. 7 or FIG. 8. If the multimedia content is played to the content playing area on the content playing program (or content playing module) and the first advertising content is output to the advertising content output area allocated to the content playing area (900), the terminal outputs the advertising content. In operation 905, it is determined whether an advertisement content output time for the first advertisement content output to the region has elapsed.

If the advertisement content output time for the first advertisement content has not elapsed (905), the terminal uses the key input means 265 provided with the terminal to the first advertisement content output through the advertisement content output region. Check if it is selected (or clicked) (910).

If the first advertisement content is not selected (or clicked) (915), the terminal checks whether the advertisement content output time for the first advertisement content has elapsed while playing the multimedia content through the content reproduction area. Repeat the process.

On the other hand, when the first advertisement content is selected (or clicked) (915), the terminal stops playing the multimedia content output through the content play area and reduces the multimedia content to a predetermined area of the content play area. And outputs the data to be output (920).

Thereafter, the terminal receives (or confirms) a first advertisement video corresponding to the first advertisement content and processes the received (or confirmed) first advertisement video to be played through the content reproduction area (925). .

According to the exemplary embodiment of the present invention, before the first advertisement video played through the content play area is terminated, the first advertisement video played through the content play area through the key input unit 265 in the terminal is displayed. If it is selected (or clicked), it is preferable to process to output an advertisement page by accessing an advertiser server corresponding to the first advertisement video (or first advertisement content) through a browser program provided in the terminal.

If the reproduction of the first advertisement video played through the content reproduction area is terminated (930), the terminal processes the multimedia content to be reproduced by expanding the content to the content reproduction area (935), and the content reproduction area In operation 940, an area for playing the first advertisement video is erased.

According to another exemplary embodiment of the present invention, when the multimedia content is expanded and played in the content playing area, the terminal may reduce and output the first video to a predetermined area on the content playing area (940). Thereby, this invention is not limited.

If the advertisement content output time check result indicates that the advertisement content output time for the first advertisement content has elapsed (905), the terminal plays the multimedia content through the content play area and corresponds to the first advertisement content. A first advertisement video is received (or confirmed), and the received first advertisement video is reduced to a predetermined area on the content reproduction area to be played (operation 945).

If the first advertisement video is reduced (or clicked) to a predetermined area on the content playing area (950), the terminal stops playing the multimedia content output through the content playing area, and In operation 920, the multimedia content is reduced and output to a predetermined area of a content reproduction area.

Thereafter, the terminal receives (or confirms) a first advertisement video corresponding to the first advertisement content and processes the received (or confirmed) first advertisement video to be played through the content reproduction area (925). .

According to the exemplary embodiment of the present invention, before the first advertisement video played through the content play area is terminated, the first advertisement video played through the content play area through the key input unit 265 in the terminal is displayed. If it is selected (or clicked), it is preferable to process an output of an advertisement page by accessing an advertiser server corresponding to the first advertisement video (or first advertisement content) through a browser program provided in the terminal.

If the reproduction of the first advertisement video played through the content reproduction area is terminated (930), the terminal processes the multimedia content to be reproduced by expanding the content to the content reproduction area (935), and the content reproduction area In operation 940, an area for playing the first advertisement video is erased.

According to another exemplary embodiment of the present invention, when the multimedia content is expanded and played in the content playing area, the terminal may reduce and output the first video to a predetermined area on the content playing area (940). Thereby, this invention is not limited.

On the other hand, if the first advertisement video reduced to a predetermined area on the content playing area is not selected (or clicked) (950), the terminal checks whether playback of the multimedia content output through the content playing area is terminated. (955).

If the reproduction of the multimedia content does not end (960), the terminal repeats a process of checking whether the first advertisement video which is reproduced by being reduced to a predetermined area on the content reproduction area is selected (or clicked).

On the other hand, when the multimedia content playback ends (960), the terminal stops playing the multimedia content, receives (or confirms) the first advertisement video corresponding to the first advertisement content, and receives (or confirms) The first advertisement video is processed to be played through the content playback area (965).

10 is a diagram illustrating a process of outputting an advertisement video in a multimedia content playing area according to another exemplary embodiment of the present invention.

In more detail, FIG. 10 shows the multimedia content in the content playback area through the process shown in FIG. 9 or FIG. 11 in the content playback program (or content playback module) included in the content playback terminal illustrated in FIG. During playback, the first to Nth (N = 2,3, ..) advertising video corresponding to the first to Nth (N = 2,3, ..) advertising content is moved to a predetermined area on the content playing area. When the reproduction is reduced and finished, the N-th (N = 2,3, ..) advertisement content is overlapped for a predetermined time and output to a predetermined area on the content reproduction area, and then the N-th (N = 2,3) ..) The selected Nth (N = 2,3, ..) advertisement upon selecting (or clicking) the Nth (N = 2,3, ..) advertisement content within the advertisement content output time for the advertisement content. The Nth (N = 2,3, ..) advertising video corresponding to the content is expanded to the content playback area for playback. And processing the multimedia content to be output by reducing the multimedia content to a predetermined area on the content reproduction area, and when the Nth (N = 2,3, ..) advertisement content is not selected within the advertisement content output time, the Nth (N). = 2,3, ..) A process of processing an N (N = 2,3, ..) advertisement video corresponding to an advertisement content to be reduced and reproduced to a predetermined region on the content reproduction region, and the present invention Those skilled in the art will be able to infer various implementation methods for the process of outputting the advertisement video in the multimedia content reproduction region by referring to and / or modifying the drawing 10, but the present invention is inferred from the above It is made including all implementation methods, the technical features are not limited only to the implementation method shown in FIG.

Hereinafter, in FIG. 10, the content reproducing terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 275 is referred to as a "server" for convenience.

Referring to FIG. 10, the multimedia content is reproduced in the content playback area through the process shown in FIG. 9 or 11 in the content playback program (or content playback module) included in the content playback terminal illustrated in FIG. 2. The first to Nth (N = 2,3, ..) advertising videos corresponding to the first to Nth (N = 2,3, ..) advertising content while being reduced to a predetermined area on the content playing area. When the playback is terminated, the terminal processes the Nth (N = 2, 3, ..) advertisement content to be output through the advertisement content output area allocated to the content reproduction area where the multimedia content is played (1000). In operation 1005, it is determined whether an advertisement content output time for the Nth (N = 2,3, ..) advertisement content output in the advertisement content output region has elapsed.

If the advertisement content output time for the N-th (N = 2,3, ..) advertisement content has not elapsed (1005), the terminal outputs the N-th (N = 2, 3, ..) checks whether the advertisement content is selected (or clicked) through the key input means 265 provided in the terminal (1010).

If the Nth (N = 2,3, ..) advertising content is not selected (or clicked) (1015), the terminal is playing the Nth (N = N) while playing the multimedia content through the content play area. 2,3, ..) The process of checking whether the advertisement content output time for the advertisement content has elapsed is repeated.

On the other hand, if the Nth (N = 2,3, ..) advertising content is selected (or clicked) (1015), the terminal stops playing the multimedia content output through the content play area and plays the content. The multimedia content is reduced and output to a predetermined area of the area (1020).

Thereafter, the terminal receives (or confirms) the N-th (N = 2,3, ..) advertisement video corresponding to the N-th (N = 2,3, ..) advertisement content, and receives (or confirms) the advertisement video. In operation 1025, the N th (N = 2, 3, ..) advertisement video is played through the content reproduction area.

If the playback of the Nth (N = 2,3, ..) advertising video played through the content playing area is terminated (1030), the terminal expands the multimedia content to the content playing area to be played. In operation 1035, an area for playing the Nth (N = 2,3, ..) advertising video on the content reproduction area is erased (1040).

According to the exemplary embodiment of the present invention, before the Nth (N = 2,3, ..) advertisement video played through the content playing area is terminated, the content playing area through the key input means 265 in the terminal. Selecting (or clicking) the Nth (N = 2,3, ..) advertisement video played through the Nth (N = 2,3, ..) advertisement through a browser program provided in the terminal It is preferable to process to connect to the advertiser server corresponding to the video (or N-th (N = 2, 3, ...) advertising content) to output the advertising page.

According to another exemplary embodiment of the present invention, when the multimedia content is expanded and played in the content playing area, the terminal reduces the Nth (N = 2,3, ..) video to a predetermined area on the content playing area. It is possible to output (1040), whereby the present invention is not limited.

If the advertisement content output time check result indicates that the advertisement content output time for the N-th (N = 2,3, ..) advertisement content has elapsed (1005), the terminal plays the multimedia content through the content play area. Among them, the Nth (N = 2,3, ..) advertising video corresponding to the Nth (N = 2,3, ..) advertising content is received (or confirmed), and the received (or confirmed) N (N = 2,3, ..) The advertisement video is reduced to a predetermined area on the content reproduction area and processed to be played (1045).

If the Nth (N = 2, 3, ..) advertising video is reduced (or clicked) to a predetermined area on the content playing area (1050), the terminal is output through the content playing area. In operation 1020, the multimedia content is stopped and the multimedia content is reduced and output to a predetermined area of the content reproduction area.

Thereafter, the terminal receives (or confirms) the N-th (N = 2,3, ..) advertisement video corresponding to the N-th (N = 2,3, ..) advertisement content, and receives (or confirms) the advertisement video. In operation 1025, the N th (N = 2, 3, ..) advertisement video is played through the content reproduction area.

If the playback of the Nth (N = 2,3, ..) advertising video played through the content playing area is terminated (1030), the terminal expands the multimedia content to the content playing area to be played. In operation 1035, an area for playing the Nth (N = 2,3, ..) advertising video on the content reproduction area is erased (1040).

According to the exemplary embodiment of the present invention, before the Nth (N = 2,3, ..) advertisement video played through the content playing area is terminated, the content playing area through the key input means 265 in the terminal. Selecting (or clicking) the Nth (N = 2,3, ..) advertisement video played through the Nth (N = 2,3, ..) advertisement through a browser program provided in the terminal It is preferable to process to connect to the advertiser server corresponding to the video (or N-th (N = 2, 3, ...) advertising content) to output the advertising page.

According to another exemplary embodiment of the present invention, when the multimedia content is expanded and played in the content playing area, the terminal reduces the Nth (N = 2,3, ..) video to a predetermined area on the content playing area. It is possible to output (1040), whereby the present invention is not limited.

On the other hand, if the Nth (N = 2,3, ..) advertising video is reduced (or clicked) to a predetermined area on the content play area is not selected (or clicked) (1050), the terminal outputs the content through the content play area. In operation 1055, it is determined whether the playback of the multimedia content is terminated.

If the playback of the multimedia content does not end (1060), the terminal selects (or clicks) the N-th (N = 2,3, ..) advertising video to be played back by reducing to a predetermined area on the content playing area. Repeat the process.

On the contrary, when the multimedia content playback ends (1060), the terminal stops playing the multimedia content, and the Nth (N = 2,3, N) corresponding to the Nth (N = 2,3, ..) advertising content. ...) Receives (or confirms) an advertisement video and processes the received (or confirmed) Nth (N = 2,3, ..) advertisement video to be played through the content playback area (1065).

11 is a diagram illustrating an advertisement video output process in a multimedia content playing area according to another exemplary embodiment of the present invention.

In more detail, FIG. 11 shows the multimedia content in the content playback area through the process shown in FIG. 9 or FIG. 10 in the content playback program (or content playback module) included in the content playback terminal illustrated in FIG. During playback, the first to Nth (N = 2,3, ..) advertising video corresponding to the first to Nth (N = 2,3, ..) advertising content is moved to a predetermined area on the content playing area. When the playback is reduced by reducing, the Nth (N = 2,3, ..) advertising video corresponding to the Nth (N = 2,3, ..) advertising content is reduced to a predetermined area on the content playing area. The present invention relates to a process for reproducing, and those skilled in the art to which the present invention pertains can refer to and / or modify this drawing 11 to implement various methods for outputting an advertisement video in the multimedia content reproduction area. analogy Number would be, the invention is made, including any exemplary way in which the inference, to which the technical feature that is not limited to the exemplary method shown in the figure 11.

Hereinafter, in FIG. 11, the content reproducing terminal shown in FIG. 1 is referred to as a "terminal" for convenience, and the content providing server 275 is referred to as a "server" for convenience.

Referring to FIG. 11, the multimedia content is reproduced in the content playback area through the process illustrated in FIG. 9 or FIG. 10 in the content playback program (or content playback module) included in the content playback terminal illustrated in FIG. 2. The first to Nth (N = 2,3, ..) advertising videos corresponding to the first to Nth (N = 2,3, ..) advertising content while being reduced to a predetermined area on the content playing area. When the playback is finished, the terminal is playing the multimedia content through the content playback area, and the Nth (N = 2,3, N) corresponding to the Nth (N = 2,3, ..) advertising content. ... (1100) Receives (or confirms) the advertisement video and processes the received (or confirmed) Nth (N = 2,3, ..) advertisement video to be reduced and reproduced to a predetermined region on the content reproduction region (1100). ).

If the Nth (N = 2,3, ..) advertising video is reduced (or clicked) to a predetermined area on the content playing area (1105), the terminal is output through the content playing area. In operation 1110, the multimedia content is stopped and the multimedia content is reduced and output to a predetermined area of the content reproduction area.

Thereafter, the terminal receives (or confirms) the N-th (N = 2,3, ..) advertisement video corresponding to the N-th (N = 2,3, ..) advertisement content, and receives (or confirms) the advertisement video. The Nth (N = 2,3, ..) advertising video is processed to be played through the content playing area (1115).

According to the exemplary embodiment of the present invention, before the Nth (N = 2,3, ..) advertisement video played through the content playing area is terminated, the content playing area through the key input means 265 in the terminal. Selecting (or clicking) the Nth (N = 2,3, ..) advertisement video played through the Nth (N = 2,3, ..) advertisement through a browser program provided in the terminal It is preferable to process to connect to the advertiser server corresponding to the video (or N-th (N = 2, 3, ...) advertising content) to output the advertising page.

If the playback of the Nth (N = 2,3, ..) advertising video played through the content playing area is terminated (1120), the terminal expands the multimedia content to the content playing area to play the content. In operation 1125, an area for playing the Nth (N = 2, 3, ..) advertising video on the content reproduction area is erased (1130).

According to another exemplary embodiment of the present invention, when the multimedia content is expanded and played in the content playing area, the terminal reduces the Nth (N = 2,3, ..) video to a predetermined area on the content playing area. It is possible to output by 1130, whereby the present invention is not limited.

On the other hand, if the Nth (N = 2,3, ..) advertisement video that is reduced and reproduced to a predetermined area on the content reproduction area is not selected (or clicked) (1105), the terminal outputs the content through the content reproduction area. In operation 1135, the playback of the multimedia content is terminated.

If the playback of the multimedia content does not end (1140), the terminal selects (or clicks) the N-th (N = 2,3, ..) advertising video to be played back by reducing to a predetermined area on the content playing area. Repeat the process.

On the other hand, when the multimedia content playback ends (1140), the terminal stops playing the multimedia content, and the Nth (N = 2,3, N) corresponding to the Nth (N = 2,3, ..) advertising content. ...) Receives (or confirms) an advertising video and processes the received (or confirmed) Nth (N = 2,3, ..) advertising video to be played through the content playback area (1145).

According to the present invention, in the multimedia content reproduction process, the advertisement content overlaps a predetermined area (or all areas) on the content reproduction area where the multimedia content is reproduced for a predetermined time, and is processed to be output, and the advertisement content is output within the advertisement content output time. When the selection is made, the advertisement video corresponding to the selected advertisement content is reproduced by being enlarged to the content reproduction area, and the multimedia content is reduced and output to a predetermined area on the content reproduction area, and the advertisement content is output within the advertisement content output time. If the advertisement content is not selected, the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content reproduction area to be reproduced so that the advertisement content is continuously exposed while the multimedia content is reproduced. According to the intention of the multimedia content viewer, there is an advantage of maximizing the video advertisement effect by processing the advertisement video corresponding to the advertisement content to be played.

Claims (34)

At the time of playing the multimedia content through the content reproduction area, overlapping and outputting advertisement content in a predetermined area (or all areas) on the content reproduction area for a predetermined time; If the advertisement content is selected (or clicked) within the predetermined time, the reproduction of the multimedia content played through the content reproduction area is stopped, the output is reduced to a predetermined area on the content reproduction area, and then the selected advertisement content is displayed. Expands and plays the advertising video corresponding to the content playback area, If the advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content play area, and the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content play area and played. Advertising data output method characterized in that it comprises a. At the time of playing the multimedia content through the content reproduction area, overlapping and outputting advertisement content in a predetermined area (or all areas) on the content reproduction area for a predetermined time; When the advertisement content is selected (or clicked) within the predetermined time, the reproduction of the multimedia content played through the content play area is stopped, the content is reduced to a predetermined area on the content play area, and then the selected advertisement is displayed. Playing the advertisement video corresponding to the contents by expanding the contents into the contents reproduction region; When the reproduction of the advertisement video enlarged to the content reproduction area is finished, the advertisement video is reduced to a predetermined area on the content reproduction area to output a representative still image, or the reproduction screen (or area) of the advertisement video is displayed. And erasing the multimedia content from the content reproduction screen and re-expanding and outputting the reduced-scaled multimedia content. The method according to claim 1 or 2, And when the advertisement video is selected (or clicked) before the advertisement video that is enlarged and reproduced in the content play area is terminated, driving the browser to output an advertisement page corresponding to the advertisement video. Advertising data output method characterized in that. At the time of playing the multimedia content through the content reproduction area, overlapping and outputting advertisement content in a predetermined area (or all areas) on the content reproduction area for a predetermined time; If the advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content play area, and the advertisement video corresponding to the advertisement content is reduced to a predetermined area on the content play area and played. step; If the reduced-scaled advertisement video is selected (or clicked) before the multimedia content is finished playing, the reproduction of the multimedia content played through the content play area is stopped, and the image is reduced to a predetermined area on the content play area. And outputting an enlarged image of the advertisement video corresponding to the selected advertisement content to the content reproduction area. The method of claim 4, wherein When the reproduction of the advertisement video enlarged to the content reproduction area is finished, the advertisement video is reduced to a predetermined area on the content reproduction area to output a representative still image, or the reproduction screen (or area) of the advertisement video is displayed. And erasing the content from the content playback screen. The method of claim 4, wherein If the advertisement video which is reduced to a predetermined area on the content playing area and is played is not selected (or clicked) until the playing of the multimedia content is completed, And stopping the reproduction of the multimedia content, and expanding and playing the advertisement video, which is being reproduced by reducing to a predetermined area on the content reproduction area, to the content reproduction area. A computer-readable recording medium having recorded thereon a program for executing the method of claim 1 or 2 or 4. When the multimedia content is played through the content play area, overlapping and outputting the first advertisement content to a predetermined area (or an entire area) on the content play area for a predetermined time; When the first advertisement content is selected (or clicked) within the predetermined time, the reproduction of the multimedia content played through the content play area is stopped, the output is reduced to a predetermined area on the content play area, and then the selected content is selected. Play the first advertisement video corresponding to the first advertisement content by expanding the content to the content reproduction area, If the first advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content reproduction area, and the first advertisement video corresponding to the first advertisement content is scheduled on the content reproduction area. Reducing the reproduction to the area; Advertising data output method comprising a. When the multimedia content is played through the content play area, overlapping and outputting the first advertisement content to a predetermined area (or an entire area) on the content play area for a predetermined time; When the first advertisement content is selected (or clicked) within the predetermined time, the reproduction of the multimedia content played through the content play area is stopped, the output is reduced to a predetermined area on the content play area, and then the selected content is selected. Playing the first advertisement video corresponding to the first advertisement content by enlarging the first advertisement video to the content reproduction area; When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction area is finished, the multimedia content is reproduced through the content reproduction area, and the N (N = N) is defined in a predetermined area (or all areas) on the content reproduction area. 2,3, ..) overlapping and outputting the advertisement content for a predetermined time; If the N-th (N = 2,3, ..) advertising content is selected (or clicked) within the predetermined time, playback of the multimedia content played through the content play area is stopped, and the schedule on the content play area is stopped. After reducing and outputting to an area, an N-th (N = 2,3, ..) advertising video corresponding to the selected N-th (N = 2,3, ..) advertising content is enlarged and reproduced in the content playing area. and, If the Nth (N = 2,3, ..) advertising content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content reproduction area, but the Nth (N = 2,3). And ..) reducing and playing the Nth (N = 2,3, ..) advertising video corresponding to the advertising content to a predetermined area on the content playing area. . When the multimedia content is played through the content play area, overlapping and outputting the first advertisement content to a predetermined area (or an entire area) on the content play area for a predetermined time; When the first advertisement content is selected (or clicked) within the predetermined time, the reproduction of the multimedia content played through the content play area is stopped, the output is reduced to a predetermined area on the content play area, and then the selected content is selected. Playing the first advertisement video corresponding to the first advertisement content by enlarging the first advertisement video to the content reproduction area; When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region ends, the multimedia content is reproduced through the content reproduction region, and corresponds to the Nth (N = 2,3, ..) advertisement content. And N-th (N = 2,3, ..) advertising video by reducing it to a predetermined area on the content playing area and playing the advertising video. The method according to claim 9 or 10, If the first advertisement video is selected (or clicked) before the reproduction of the first advertisement video expanded to the content play area is ended, the browser is driven to output a first advertisement page corresponding to the first advertisement video. Advertising data output method characterized in that it further comprises the step of. The method according to claim 9 or 10, If the N (N = 2,3, ..) advertising video is reduced (or clicked) before the playback of the multimedia content is finished, the playback of the multimedia content played through the content playback area is stopped. And reducing and outputting the image to a predetermined area on the content reproduction area and then expanding and playing the Nth (N = 2,3, ..) advertisement video corresponding to the selected advertisement content. Advertising data output method characterized in that it further comprises. The method according to claim 9 or 10, The N-th (N = 2,3, ..) advertising video is selected (or clicked) before the playback of the N-th (N = 2,3, ..) advertising video extended to the content play area is finished. And outputting an Nth (N = 2,3, ..) advertisement page corresponding to the Nth (N = 2,3, ..) advertisement video by driving a browser. Advertising data output method. A computer-readable recording medium having recorded thereon a program for executing the method of claim 8. When the multimedia content is played through the content play area, overlapping and outputting the first advertisement content to a predetermined area (or an entire area) on the content play area for a predetermined time; If the first advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content reproduction area, and the first advertisement video corresponding to the first advertisement content is scheduled on the content reproduction area. Reconstructing and playing back to an area; If the first advertisement video is reduced (or clicked) before the reproduction of the multimedia content is terminated, the reproduction of the multimedia content played through the content reproduction area is stopped and reduced to a predetermined area on the content reproduction area. Reproducing and outputting the first advertisement video corresponding to the selected advertisement content to the content reproduction area; When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction area is finished, the multimedia content is reproduced through the content reproduction area, and the N (N = 2,3, ..) overlapping and outputting the advertisement content for a predetermined time; If the N-th (N = 2,3, ..) advertising content is selected (or clicked) within the predetermined time, playback of the multimedia content played through the content play area is stopped, and the schedule on the content play area is stopped. After reducing and outputting to an area, an N-th (N = 2,3, ..) advertising video corresponding to the selected N-th (N = 2,3, ..) advertising content is enlarged and reproduced in the content playing area. and, If the Nth (N = 2,3, ..) advertising content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content reproduction area, but the Nth (N = 2,3). And ..) reducing and playing the Nth (N = 2,3, ..) advertising video corresponding to the advertising content to a predetermined area on the content playing area. . When the multimedia content is played through the content play area, overlapping and outputting the first advertisement content to a predetermined area (or an entire area) on the content play area for a predetermined time; If the first advertisement content is not selected (or clicked) within the predetermined time, the multimedia content is played through the content reproduction area, and the first advertisement video corresponding to the first advertisement content is scheduled on the content reproduction area. Reconstructing and playing back to an area; If the first advertisement video is reduced (or clicked) before the reproduction of the multimedia content is terminated, the reproduction of the multimedia content played through the content reproduction area is stopped and a predetermined area on the content reproduction area is selected. After reducing and outputting, expanding and playing the first advertisement video corresponding to the selected advertisement content to the content reproduction area; When the reproduction of the first advertisement video enlarged and reproduced in the content reproduction region ends, the multimedia content is reproduced through the content reproduction region, and corresponds to the Nth (N = 2,3, ..) advertisement content. And N-th (N = 2,3, ..) advertising video by reducing it to a predetermined area on the content playing area and playing the advertising video. The method according to claim 15 or 16, If the N (N = 2,3, ..) advertising video is reduced (or clicked) before the playback of the multimedia content is finished, the playback of the multimedia content played through the content playback area is stopped. And reducing and outputting the image to a predetermined area on the content reproduction area, and then expanding and playing the N (N = 2,3, ..) advertisement video corresponding to the selected advertisement content to the content reproduction area. Advertising data output method comprising the. The method of claim 17, The N-th (N = 2,3, ..) advertising video is selected (or clicked) before the playback of the N-th (N = 2,3, ..) advertising video extended to the content play area is finished. And outputting an Nth (N = 2,3, ..) advertisement page corresponding to the Nth (N = 2,3, ..) advertisement video by driving a browser. Advertising data output method. The method according to claim 15 or 16, If the first to Nth (N = 2,3, ..) advertisement videos that are reduced and reproduced to a predetermined area on the content reproduction area are not selected (or clicked) until the reproduction of the multimedia content is completed, Stopping the reproduction of the multimedia content, and reducing and reproducing the first to Nth (N = 2,3, ..) advertising moving image which is being reproduced by being reduced to a predetermined area on the content reproduction area and playing the content; Advertising data output method characterized in that it further comprises. A computer-readable recording medium having recorded thereon a program for executing the method of claim 15. When the multimedia player plays the multimedia content through the content playback area, transmitting the multimedia content from the content transmission means to the content playback terminal to play the content through the content playback area; If an advertisement content output region is allocated to a predetermined region (or all regions) on the content reproduction region, the content reproduction terminal transmits the advertisement content to the content reproduction terminal and outputs the advertisement content to the advertisement content output region for a predetermined time. Processing to facilitate; When the content reproduction terminal selects (or clicks) the advertisement content within the predetermined time, an advertisement video transmission means transmits the advertisement video corresponding to the advertisement content to the content reproduction terminal to play through the content reproduction area, And stopping the reproduction of the multimedia content that has been played through the content reproduction area and outputting the reduced content to a predetermined area on the content reproduction area. When the multimedia player plays the multimedia content through the content playback area, transmitting the multimedia content from the content transmission means to the content playback terminal to play the content through the content playback area; If an advertisement content output region is allocated to a predetermined region (or all regions) on the content reproduction region, the content reproduction terminal transmits the advertisement content to the content reproduction terminal and outputs the advertisement content to the advertisement content output region for a predetermined time. Processing to facilitate; When a time-out occurs for the predetermined time in the content reproduction terminal, the advertisement video transmission means transmits an advertisement video corresponding to the advertisement content to the content reproduction terminal and transmits the multimedia through the content reproduction area. Reproducing the content, and processing to reduce the reproduction to a predetermined area on the content playback area; Advertising data output method comprising a. When the multimedia content is played through the content playback area in the content playback terminal, the multimedia content and the advertisement content are transmitted from the content transmission means to the content playback terminal to process the multimedia content to be played through the content playback area, and the content playback area. Allocating an advertisement content output region to a predetermined region (or an entire region) on the image so as to output the advertisement contents for a predetermined time; When the content reproduction terminal selects (or clicks) the advertisement content within the predetermined time, an advertisement video transmission means transmits the advertisement video corresponding to the advertisement content to the content reproduction terminal to play through the content reproduction area, And stopping the reproduction of the multimedia content that has been played through the content reproduction area to reduce the output to a predetermined area on the content reproduction area to output the advertisement data. When the multimedia player plays the multimedia content through the content play area, the multimedia content and the advertisement content are transmitted from the content transmission means to the content play terminal so that the multimedia content is played through the content play area, and the content play is performed. Allocating an advertisement content output region to a predetermined region (or all regions) on the region and processing the advertisement contents to be output for a predetermined time; When a time-out occurs for the predetermined time in the content reproduction terminal, the advertisement video transmission means transmits an advertisement video corresponding to the advertisement content to the content reproduction terminal and transmits the multimedia through the content reproduction area. And reproducing content, and processing the content to be reproduced by reducing it to a predetermined area on the content reproducing area. The method according to any one of claims 21 to 24, When the advertisement video that is reduced and reproduced to a predetermined area on the content reproduction area is selected (or clicked) on the content reproduction terminal, The advertisement video transmission unit transmits the selected advertisement video to the content playback terminal, stops playback of the multimedia content played through the content playback area, reduces the output to a predetermined area on the content playback area, and outputs the content. Advertising data output method characterized in that it further comprises the step of processing to be expanded to play area. The method according to any one of claims 21 to 24, If the advertisement video is not selected (or clicked) on the content reproduction terminal until the reproduction of the multimedia content is terminated to a predetermined region on the content reproduction region, The advertisement video transmission unit transmits the selected advertisement video to the content reproduction terminal to stop the multimedia content, and then expands the reproduced advertisement video to the content reproduction region by reducing it to a predetermined area on the content reproduction region. Advertising data output method characterized in that it further comprises the step of reproducing. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 21 to 24. When multimedia content is played through the content play area in the content play terminal, the multimedia content is transmitted to the content play terminal and processed to be played through the content play area, and the advertisement content is placed in a predetermined area (or all areas) on the content play area. Content transmission means for transmitting an advertisement content to the content reproduction terminal and outputting the advertisement area to the content reproduction terminal for a predetermined time; When the content reproduction terminal selects (or clicks) the advertisement content within the predetermined time, an advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to be reproduced through the content reproduction region, and the content reproduction region is changed. And advertisement video transmission means for processing the multimedia content, which is being played through, to be reduced and output to a predetermined area on the content reproduction area. When multimedia content is played through the content play area in the content play terminal, the multimedia content is transmitted to the content play terminal and processed to be played through the content play area, and the advertisement content is placed in a predetermined area (or all areas) on the content play area. Content transmission means for transmitting an advertisement content to the content reproduction terminal and outputting the advertisement area to the content reproduction terminal for a predetermined time; When a time-out occurs for the predetermined time in the content playback terminal, the multimedia content is played through the content playback area by transmitting an advertisement video corresponding to the advertisement content to the content playback terminal. And advertisement video transmission means for processing the video to be reduced and reproduced in a predetermined area on the content reproduction area. When playing the multimedia content through the content play area in the content play terminal, the multimedia content and the advertisement content is transmitted to the content play terminal to process the multimedia content to be played through the content play area, and a predetermined area on the content play area ( Or content transmission means for allocating an advertisement content output area to the entire area to process the advertisement content for a predetermined time; When the content reproduction terminal selects (or clicks) the advertisement content within the predetermined time, an advertisement video corresponding to the advertisement content is transmitted to the content reproduction terminal to be reproduced through the content reproduction region, and the content reproduction region is changed. And advertisement video transmission means for processing the multimedia content, which is being played through, to be reduced and output to a predetermined area on the content reproduction area. When playing the multimedia content through the content play area in the content play terminal, the multimedia content and the advertisement content is transmitted to the content play terminal to process the multimedia content to be played through the content play area, and a predetermined area on the content play area ( Or content transmission means for allocating an advertisement content output area to the entire area to process the advertisement content for a predetermined time; When a time-out occurs for the predetermined time in the content playback terminal, the multimedia content is played through the content playback area by transmitting an advertisement video corresponding to the advertisement content to the content playback terminal. And advertisement video transmission means for processing the video to be reduced and reproduced in a predetermined area on the content reproduction area. 32. The method according to any one of claims 28 to 31, wherein the advertising video transmission means, When the advertisement video is reduced (or clicked) to a predetermined region on the content reproduction region, the content reproduction terminal transmits the selected advertisement video to the content reproduction terminal to play the content through the content reproduction region. And stops playback, reduces the output to a predetermined area on the content reproduction area, and outputs the enlarged content to the content reproduction area. 32. The method according to any one of claims 28 to 31, wherein the advertising video transmission means, If the advertisement video is not selected (or clicked), which is reduced to a predetermined area on the content reproduction area until the reproduction of the multimedia content is completed in the content reproduction terminal, the selected advertisement video is transmitted to the content reproduction terminal. Advertising data output system, characterized in that to stop the reproduction of the multimedia content, and to play the advertisement video is reduced to a predetermined area on the content reproduction area to the content reproduction area. 32. The method of claim 28, wherein the multimedia content is: Audio data and video data reproduced through the content reproduction area, and are stored in association with at least one advertisement content and an advertisement video corresponding to the advertisement content on a storage medium on a communication network, or Audio data and video data reproduced through the content reproduction area, and include at least one advertisement content and an advertisement video corresponding to the advertisement content, or The advertisement data includes audio data and video data reproduced through the content reproduction area, and includes at least one advertisement content and link address information corresponding to the advertisement video corresponding to the advertisement content. Output system.

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