KR20090028897A - Methods and apparatus for advertisement performance of interactivity digital tv - Google Patents

Methods and apparatus for advertisement performance of interactivity digital tv Download PDF

Info

Publication number
KR20090028897A
KR20090028897A KR1020070094020A KR20070094020A KR20090028897A KR 20090028897 A KR20090028897 A KR 20090028897A KR 1020070094020 A KR1020070094020 A KR 1020070094020A KR 20070094020 A KR20070094020 A KR 20070094020A KR 20090028897 A KR20090028897 A KR 20090028897A
Authority
KR
South Korea
Prior art keywords
advertisement
unit
server
interactive
image
Prior art date
Application number
KR1020070094020A
Other languages
Korean (ko)
Inventor
윤남철
윤효선
이동기
Original Assignee
(주)선연투웨이애드
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)선연투웨이애드 filed Critical (주)선연투웨이애드
Priority to KR1020070094020A priority Critical patent/KR20090028897A/en
Publication of KR20090028897A publication Critical patent/KR20090028897A/en

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/26603—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a video unit sales technique and apparatus using an interactive advertising execution system in a digital interactive TV (TV) environment, in the form of advertising sold in program units (eg, before / after CM) to a specific video unit The present invention relates to an advertisement method and apparatus that can expose an interactive advertisement message to an image to which the keyword is exposed based on a content keyword selected by an advertiser.

The present technique and apparatus are classified into specific data units desired by advertisers based on the content keywords classified by KOBACO in the digital interactive TV environment and typed into the classified data (schedule information). Advertisers can directly subscribe to the first and second advertisements (first trigger → secondary advertiser page (Microsite)) provided.

Description

Image unit sales technique and apparatus using digital interactive TV's advertisement execution system {Methods and apparatus for advertisement performance of Interactivity Digital TV}

The present invention relates to a sales method and apparatus for an image unit using an interactive advertisement execution system in a digital interactive TV environment. More specifically, a unit for an image is selected based on a content keyword desired by an advertiser in a digital interactive environment. It is a technique and apparatus that sells interactive advertising messages to advertisers by subdividing them into (Time Table).

TV-based video ads had many limitations from the advertiser's point of view due to the limitation of advertising time, preemption of the preferred time zone, and price competition.

In addition, TV video advertisement is one-way advertisement message delivery centering on broadcast time or program regardless of viewer's personality.

In this regard, the advertisement in the digital interactive TV environment overcomes the limited advertising time of TV video ads, and the increase of channels frees the channel from the advertiser's point of view and preoccupation of time zones. On the other hand, based on interactivity, viewers have the opportunity to actively determine and select advertising content that fits their preferences.

However, in the conventional digital interactive TV environment, there is a problem in that the advertising means can be relatively limited in the area where the advertisement means can be exposed because the banner means in the channel of data broadcasting.

Patents similar to the present invention include the following.

1. Title of the Invention: TVA metadata transmission / reception system and method for providing TV Anytime service in digital broadcasting environment

-Application number: 10-2006-0035299

-Applicant: Electronics and Telecommunications Research Institute

2. Title of the Invention: Methods and Apparatuses for Serving Related Ads

-Application number: 10-2005-7005085

Applicant: Google Ink

3. Name of invention: Providing content-based advertising

-Application number: 10-2005-7005101

Applicant: Google Ink

4. Title of the Invention: A method of identifying relevant informational content and / or a method of providing information associated with content-related advertisements

-Application number: 10-2005-7015984

Applicant: Google Ink

5. Title of the Invention: Digital Interactive Advertising Execution System

-Application number: 10-2004-0019791

-Applicant: Dreamer Co., Ltd.

The present invention is a business model provided based on the conventional technology (two-way advertising execution system) is divided into a limited video advertising segmented video unit to the screen of the program (divided by genre or region) desired by the advertiser or By providing additional information, advertisers can provide customized advertisements and reduce the burden of time and money required to execute advertisements through typed (templated) advertisement types.

As described above, the video unit sales technique and apparatus using the digital interactive TV advertising execution system according to the present invention can bring more opportunities for advertisement exposure to advertisers in the digital interactive TV environment, By providing a variety of interactive services that can be actively selected instead of one-way delivery of various contents can be expected to effect the digital interactive TV advertising market.

An apparatus for selling video unit for achieving the object of the present invention is a VOD server for transmitting images according to the request of viewers through a digital interactive broadcast viewing device, and receives the image from the VOD server to classify the keyword in the characteristic video unit Based on the specific image search result server and the keyword information of the specific image search result server, the advertiser sets a keyword, a video genre, a target (region, age, broadcast time, gender, etc.) and is produced in advance through an advertisement type production unit. Advertisement setting server that can set the advertisement schedule by selecting the binary typed (templated) advertising type, and receives the schedule transmitted through the advertiser setting server, and transmits a video that matches the schedule from the VOD server interactive interactive server Is sent to the ad server control unit of the ad server control unit The advertisement schedule control unit which manages the entire line and the advertisement storage unit which stores the advertisement type are transmitted to and received from the advertisement transmission unit that transmits the advertisement. The advertisement transmission unit determines whether to transmit the advertisement. The advertisement execution result processing unit which transmits the log to the advertisement execution log storage unit for storing the log and displays the interactive advertisement in a specific video portion to the digital interactive broadcasting viewing device through the interactive broadcasting network, and receives the result of viewing the advertisement from the digital interactive broadcasting viewing device. And an advertisement execution log storage unit for receiving and storing logs from the advertisement execution result processing unit, the advertisement transmission unit, and the advertisement schedule control unit, and a report analyzing the results of the advertisement to the advertiser based on the log transmitted from the advertisement execution log storage unit. A processing unit and the advertisement execution log It characterized by comprising an analysis made in the log to transmit received from the log analyzing unit.

The present invention made as described above will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram of a specific video unit sales method and apparatus using a digital interactive TV advertisement system according to an embodiment of the present invention. The VOD server 101 stores all videos of an interactive broadcast, and the VOD Based on the keyword information of the specific image search result server 200 and the keyword information of the specific image search result server 200 to receive the image from the server 101 and to search in a specific image unit by the advertising industry standard code (KOBACO) Advertiser settings server that sets keyword, video genre, target (region, age, broadcast time, gender, etc.) and selects type (template) advertisement type that is produced through advertisement type production unit in advance. 300 and the interactive advertising server 400 for transmitting the interactive advertising service according to the schedule of the advertiser setting server 300 and whether the corresponding video of the VOD server is running, and A data broadcasting apparatus 102 for receiving a two-way advertisement from the interactive advertisement server 400 and transmitting the data in a data broadcast; and a multiplexer 103 for multiplexing and broadcasting a broadcast signal according to a broadcast program transmitted from another broadcasting system. A digital two-way broadcasting viewing device 104 for watching the broadcast transmitted from the multiplexer 103, a return processing server 105 for receiving information on the viewing of advertisements of the viewer from the digital two-way broadcasting viewing device 104, It consists of a two-way advertising server 400 for storing and analyzing the viewing information received from the return processing server to transmit the two-way advertising.

FIG. 2 is a block diagram of a specific image search result server 200 according to an exemplary embodiment of the present invention. When a video is transmitted from the VOD server 101, the video unit search unit performs a search by time / genre / material of the video. 201 and an image keyword classification unit 202 for classifying image keywords based on KOBACO codes from the image unit retrieval unit 201 and storing information received from the image keyword classification unit 202. The video keyword storage unit 203 is configured.

3 is a block diagram of an advertiser setting server 300 according to an embodiment of the present invention, and an image keyword setting unit 301 for setting an image keyword received from a specific image search result server 200 by the advertiser, and the image. In addition to the video genre setting unit 302 and the video genre setting unit 302, the advertiser may set the video genre according to the selection result by the keyword setting unit 301, and the target (region, age, broadcast time, gender) Etc.), an advertisement type producer 304 for producing a typed (templated) advertisement that an advertiser can select, and an advertisement type produced by the advertisement type maker 304. An advertisement type storage unit 305, an advertisement type setting unit 306 for receiving an advertisement type from the advertisement type storage unit 305, and an advertiser to select an advertisement type, the target setting unit 303, Ad type setting unit (306) The schedule generator 307 generates an interactive advertisement schedule based on information received from the advertisement schedule storage unit 308 and stores the schedule generated from the schedule generator 307.

4 is a block diagram of an interactive advertising server 400 according to an embodiment of the present invention and the advertisement server control unit 401 involved in whether or not to send out two-way advertisements from the VOD server 101 and the advertiser setting server 300. The advertisement schedule controller 403 which receives the advertisement schedule from the advertisement server controller 401 and manages the advertisement schedule, and the advertisement storage unit 402 which receives advertisement type information from the advertisement server controller 401 and provides an advertisement type. ), An advertisement transmission unit 404 which receives advertisement transmission information from the advertisement server control unit 401 and is in charge of advertisement transmission, and an interactive broadcasting network 410 which transmits the interactive advertisement transmitted from the advertisement transmission unit 404 by broadcasting. And an advertisement execution result processing unit 405 for receiving an advertisement result shown to the viewer through a digital interactive broadcasting apparatus based on the interactive broadcasting network, and the advertisement execution result processing unit. The advertisement execution result analysis unit 406 which receives the advertisement execution result from the user unit 405 and analyzes and transmits the advertisement execution result to the advertisement schedule control unit 403 and stores the advertisement execution log storing the advertisement transmission status, the advertisement schedule, and the advertisement execution result. A report processing unit 408 which receives the information from the advertisement execution log storage unit 407 and generates report data showing the advertisement result to the advertiser, and receives the information from the advertisement execution log storage unit 407. It consists of a log analyzer 409 for analyzing the entire log.

As described above, the present invention sells interactive advertising messages to advertisers by subdividing units of video into specific units (Time Table) centering on content keywords desired by advertisers in a digital interactive TV environment, thereby providing more opportunities for advertisement exposure to advertisers. In addition to providing a variety of content to the consumer in one-way, instead of receiving a variety of ways to provide an interactive service that can be selected.

Since the present invention relates to a sales method and apparatus for a specific video unit using an interactive advertising execution system in a digital interactive TV environment, the industrial applicability will be sufficient.

1 is an overall configuration diagram including an image unit selling apparatus in an advertisement execution system of a digital interactive TV,

2 is a block diagram of a search result server for a specific video unit according to the present invention;

3 is a block diagram of an advertiser setting server according to the present invention;

4 is a block diagram of an interactive advertisement execution system.

(Explanation of reference numerals)

200: specific video search result server 201: video unit search unit

202: Image keyword classification unit 203: Image keyword storage unit

300: advertiser setting server 301: video keyword setting unit

302: Image genre setting unit 303: Target setting unit

304: advertising type production unit 305: advertising type storage unit

306: advertising type setting unit 307: schedule generator

308: advertising schedule storage unit 400: interactive ad server

401: advertisement server control unit 402: advertisement storage unit

403: advertisement schedule control unit 404: advertisement transmission unit

405: advertisement execution result processing unit 406: advertisement execution result analysis unit

407: Ad execution log storage unit 408: Report processing unit

409: log analysis unit 410: two-way broadcasting network

Claims (7)

As a technique for selling video units based on advertisement execution system in digital interactive TV environment, A VOD server 101 in which all videos of the interactive broadcast are stored; A specific image search result server 200 which receives the image from the VOD server 101 and searches the specific image unit by a standard code for each type of advertisement (KOBACO); An advertiser setting server 300 that allows an advertiser to select an image keyword based on the keyword information of the specific image search result server 200 and to configure a corresponding message configuration, schedule setting, and advertisement type; Image unit sales method using the digital interactive TV advertising execution system, characterized in that for transmitting the result data set in the search result server 200 and the advertiser setting server 300 through an interactive advertising server. The method of claim 1, wherein the search result server 200 applies the video keyword classification to the video information divided by the unit (Time Table) for information on the video unit for each keyword (one vehicle generation_ad can be displayed Image unit sales method using an advertisement execution system of a digital interactive TV, which generates and stores a minimum unit of time / space. The method of claim 1, wherein the advertiser setting server 300 is configured to select / select items required for advertisement subscription based on the back data of the search result data, and greatly sets image information (keyword / genre / target, etc.). Image unit sales using the ad execution system of the digital interactive TV, characterized in that the advertisement type selection (Trigger or advertiser page), ad schedule settings. As a component for selling video units based on advertisement execution system in digital interactive TV environment, A VOD server 101 in which all videos of the interactive broadcast are stored; A specific image search result server 200 which receives the image from the VOD server 101 and searches the specific image unit by a standard code for each type of advertisement (KOBACO); Based on the keyword information of the specific image search result server 200, an advertiser sets a keyword, a video genre, a target (region, age, broadcast time, gender, etc.), and is prepared in advance through an advertisement type production unit (templating) Advertiser setting server 300 that can set the advertising schedule by selecting the advertisement type; An interactive advertisement server 400 for transmitting an interactive advertisement service according to a schedule of the advertiser setting server 300 and whether the corresponding video is executed by the VOD server; The data broadcasting apparatus 102 for receiving the interactive advertisement from the interactive advertisement server 400 and transmitting the data in the data broadcasting, and the multiplexer 103 for multiplexing and broadcasting the broadcast signal according to the broadcasting program transmitted from another broadcasting system. ; A digital bidirectional broadcasting viewing device (104) for watching broadcasts transmitted by the multiplexer (103); A return processing server 105 for receiving information on the advertisement viewing of the viewer from the digital interactive broadcasting viewing device 104; The apparatus for selling video units using a digital interactive TV advertisement execution system, characterized in that it comprises a two-way advertising server 400 for storing and analyzing the viewing information received from the return processing server and sending out two-way advertisements. The method of claim 4, wherein the specific image search result server 200 A video unit search unit 201 for performing a search by time / genre / material of the video when the video is received from the VOD server 101; Image keyword classifier 202 for classifying image keywords based on KOBACO codes from the image unit search unit 201. And a video keyword storage unit (203) for storing information received from the video keyword classification unit (202). The method of claim 4, wherein the advertiser setting server 300 An image keyword setting unit 301 for setting an image keyword received from a specific image search result server 200 by an advertiser; An image genre setting unit 302 for allowing an advertiser to set an image genre again according to a selection result of the image keyword setting unit 301; A target setting unit 303 for setting a target (region, age, broadcast time, gender, etc.) in addition to the image genre setting unit 302; An advertisement type production unit 304 for producing a typed (templated) advertisement that an advertiser can select; An advertisement type storage unit 305 for storing the advertisement type produced from the advertisement type production unit 304; An advertisement type setting unit 306 that receives an advertisement type from the advertisement type storage unit 305 and allows an advertiser to select a type of advertisement; A schedule generator 307 for generating an interactive advertisement schedule based on the information received from the target setting unit 303 and the advertisement type setting unit 306; Image unit sales apparatus utilizing the digital interactive TV advertising execution system, characterized in that consisting of a schedule generating unit 308 stores the schedule generated from the schedule generator (307). The method of claim 4, wherein the interactive ad server 400 An advertisement server controller 401 involved in whether to send interactive advertisements from the VOD server 101 and the advertiser setting server 300 in general; An advertisement schedule controller 403 which receives an advertisement schedule from the advertisement server controller 401 and manages an advertisement schedule; An advertisement storage unit 402 which receives advertisement type information from the advertisement server controller 401 and provides an advertisement type; An advertisement transmission unit 404 which receives advertisement transmission information from the advertisement server control unit 401 and is in charge of advertisement transmission; An interactive broadcasting network 410 for transmitting an interactive advertisement transmitted from the advertisement transmitting unit 404 by broadcasting; An advertisement execution result processor 405 for receiving an advertisement result shown to the viewer through the digital interactive broadcast apparatus based on the interactive broadcasting network; An advertisement execution result analysis unit 406 which receives the advertisement execution result from the advertisement execution result processing unit 405 and transmits the analyzed result to the advertisement schedule control unit 403; An advertisement execution log storage unit 407 for storing a log of advertisement transmission, advertisement schedule, and advertisement execution result; A report processing unit 408 receiving information from the advertisement execution log storage unit 407 and generating report data to show an advertisement result to an advertiser; Image unit sales device using the digital interactive TV advertising execution system, characterized in that it consists of a log analysis unit (409) for receiving the information from the advertisement execution log storage unit (407) to analyze the entire log.
KR1020070094020A 2007-09-17 2007-09-17 Methods and apparatus for advertisement performance of interactivity digital tv KR20090028897A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070094020A KR20090028897A (en) 2007-09-17 2007-09-17 Methods and apparatus for advertisement performance of interactivity digital tv

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070094020A KR20090028897A (en) 2007-09-17 2007-09-17 Methods and apparatus for advertisement performance of interactivity digital tv

Publications (1)

Publication Number Publication Date
KR20090028897A true KR20090028897A (en) 2009-03-20

Family

ID=40695804

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070094020A KR20090028897A (en) 2007-09-17 2007-09-17 Methods and apparatus for advertisement performance of interactivity digital tv

Country Status (1)

Country Link
KR (1) KR20090028897A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017007230A1 (en) * 2015-07-07 2017-01-12 엘지전자(주) Broadcast signal transmission and reception device and method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017007230A1 (en) * 2015-07-07 2017-01-12 엘지전자(주) Broadcast signal transmission and reception device and method

Similar Documents

Publication Publication Date Title
US10387949B2 (en) System and method for providing interactive advertisement
CA2654869C (en) System and method for inserting media based on keyword search
US6925649B2 (en) Methods and systems for mass customization of digital television broadcasts in DASE environments
US11463785B2 (en) Automated identification of video program content
US8302139B2 (en) Video-on-demand and targeted advertising
US8732337B2 (en) System and method for delivering content to users on a network
US6718551B1 (en) Method and system for providing targeted advertisements
US7849481B2 (en) Notification for interactive content
US20140101696A1 (en) Methods, Systems, and Products for Targeted Advertisements
US20080263581A1 (en) Recorded commercial optimization method and system
US9609394B2 (en) Method and system for zapping advertisement service
CA2387562C (en) Method and system for providing targeted advertisements
CN103796069A (en) System and method for providing interactive advertisement
KR20100062524A (en) Method and system for providing target service
KR100656791B1 (en) Apparatus for advertisement performance of Interactivity Digital TV
KR20090028897A (en) Methods and apparatus for advertisement performance of interactivity digital tv
KR20090123344A (en) Method and system for providing custom-made broadcasting program
US12058407B2 (en) Automated evaluation of replaced video program content
KR101937177B1 (en) Station break advertisement providing method using station break time
US20210289260A1 (en) System for multicast transmission of targeted assets
López‐Nores et al. Exploiting MPEG‐4 Capabilities for Personalized Advertising in Digital TV

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
E601 Decision to refuse application