KR20090027997A - System and method for reproducing ucc on some part of screen for advertisement mounted inside/outside buildings using mobile communication terminals - Google Patents

Abstract

A system and a method for reproducing UCC by using a mobile communication terminal on a display board are provided to induce the use of a positive supplementary service of mobile communication subscribers who wants to obtain satisfaction when UCC of the subscriber is displayed on a large display board. A display board(204) selectively reproduces UCC corresponding to a specific advertisement and a corresponding advertisement through a large sized displayer installed in the inside/outside in a predetermined area of the displayer. A mobile communication terminal(218) requests UCC reproduction of a specific display board installed in a location where the subscriber is located. When UCC reproduction is requested after an UCC providing server(220) registers the mobile communication subscriber as a member and stores UCC of terminal subscribers, the UCC providing server downloads the UCC and reproduces the UCC together with an advertisement on the display board.

Description

SYSTEM AND METHOD FOR REPRODUCING UCC ON SOME PART OF SCREEN FOR ADVERTISEMENT MOUNTED INSIDE / OUTSIDE BUILDINGS USING MOBILE COMMUNICATION TERMINALS}

The present invention relates to a display method of User Created Contents (hereinafter referred to as "UCC"), and in particular, a mobile communication associated with an advertisement of a specific advertiser in a partial area on a billboard installed indoors or outdoors using a mobile communication terminal. The present invention relates to a system and method for displaying an event-produced UCC without being associated with a UCC or an advertisement produced by a terminal subscriber.

In general, an electronic signboard is a device that displays a specific company or public service advertisement installed on a large indoor / outdoor screen of a building, and is designed to enhance a product or image of a specific company that is requested to advertise for most of the display time. Display the displayed advertising video.

Unlike the advertisement on the screen for a certain period of time in media such as TV or newspaper, the electronic signboard is a time- and space-constrained restriction on the company's image or flagship product by eliminating the advertising time or the size of the paper. Due to the advantage of being able to advertise the advertisement video produced in sufficient time without receiving the public, regardless of the time, most of them are installed and operated in famous areas, streets, and inside / outside famous buildings that citizens can encounter. .

However, due to the small amount of money required to display advertisements using the billboards, most of the billboards have been occupied by large companies with abundant funds.

On the other hand, in recent years, user-generated content called UCC has gained popularity in the public, and UCC production is rapidly increasing as a means for users to express their own know-how and talents. Through popularity through the celebrity is also.

However, most of the UCC as described above is limited to viewing only by visiting some portal sites or blogs of individuals through internet access. If the UCC data can be displayed in a certain area on the display board according to the request of the individual through the mobile communication terminal, the selection of the advertiser, or the preference of the general public, the UCC produced by the mobile communication company can be displayed on the large display board. It is expected to lead the active use of supplementary services by subscribers of mobile communication terminals to obtain the displayed satisfaction. Also, the advertisers who perform advertisements on the billboards induce the public's interest in the advertisements to maximize the advertising effect. Expected to be All.

Therefore, the present invention is a system for displaying a UCC produced by the mobile communication terminal subscriber associated with the advertisement of a particular advertiser or an event-related UCC produced in relation to the advertisement on a part of the billboard installed indoors / outdoors using a mobile communication terminal And providing a method.

The present invention for achieving the above object is a UCC reproducing system on the electronic board using a mobile communication terminal, a plurality of to selectively reproduce a specific advertisement and the UCC corresponding to the corresponding advertisement in a predetermined region through a large display installed indoors / outdoors A mobile communication terminal capable of accessing the system through an electric signboard, a mobile communication network, requesting UCC playback on a specific electric signboard installed in the region where the user is located, and a plurality of mobile terminal subscribers who want to play UCC through the electric signboard. After registering as a member, uploading and storing UCCs of corresponding terminal subscribers for each advertisement played on the billboard, and requesting UCC playback on a specific billboard from the terminal of the subscriber, the corresponding UCC uploaded by the subscriber is uploaded to the billboard. To download and play with the billboard It characterized by including the UCC server provided for controlling the lock.

In addition, the present invention is a UCC reproducing method using a mobile communication terminal in a UCC reproducing system including an electric signboard, a subscriber mobile communication terminal, a UCC providing server in a mobile communication network, (a) UCC to be reproduced on the electric signboard in the UCC providing server And uploading the uploaded UCC from the mobile terminal subscribers subscribed to the UCC playback service, and classifying and storing the uploaded UCC for each electric signboard registered in the system, and classifying the upper group UCC according to the evaluation of the subscribers. (C) receiving a display request on the billboard for the classified UCC from the subscriber of the mobile communication terminal, and (d) identifying the display board requested for the UCC reproduction, and downloading the classified UCC to the billboard. And playing with the corresponding advertisement in a predetermined area of the billboard.

In the present invention, a system for reproducing a UCC on an electric signboard installed in a city by using a mobile communication terminal, comprising a signboard ID and location information registered in a UCC reproducing service in a UCC reproducing system implemented on a mobile communication network, and each electric signboard After uploading and storing the UCC data produced by the subscribers of the mobile communication terminal subscribed to the UCC playback service for each star, and receiving the UCC playback request on the billboard, the UCC data registered on the billboard is wired through a wired / wireless communication network. Active downloading of mobile terminal subscribers who want to get satisfaction that UCC produced by their mobile terminal is displayed on a large display board by downloading it to the display board and displaying the UCC produced by the mobile terminal subscriber in a certain area on the display board. To drive the use of the service Advertisers who do advertised billboards have the advantage of maximizing the effectiveness of advertisements by inducing public interest in their advertisements.

Hereinafter, with reference to the accompanying drawings will be described in detail the operation of the preferred embodiment according to the present invention.

FIG. 1 illustrates an operation concept of displaying a UCC manufactured by an individual on an electric signboard using a mobile communication terminal according to an exemplary embodiment of the present invention. Hereinafter, the present invention will be described in detail with reference to FIG. 1.

First, the electronic signboard 100 refers to a device installed inside / outside of a building to display a specific company or public service advertisement. Unlike the limited time and area of advertising in media such as TV or newspapers, As mentioned above, the size pressure is relatively free and a certain company is widely used as an advertisement means for the company's image or flagship product.

At this time, in the present invention, the UCC produced by each subscriber of the mobile communication terminal subscribed to the UCC providing server 104 on the mobile communication network 102 on the electric signboard 100 as described above, or to the UCC providing server for a specific advertisement advertised on the electric signboard. In addition to the subscribed subscribers, the UCC produced by the general public and displayed along with the main advertisement (Main advertisement) originally displayed in a certain area of the billboard, for this purpose, each billboard provides a UCC implemented on the mobile communication network (102) After receiving the signboard ID by the server 104 and being designated by the UCC providing server 104, the UCC data provided from the UCC providing server 104 is received when there is a UCC reproduction request using the mobile terminal from the mobile terminal subscriber. It downloads and selectively plays UCC in a predetermined area 101 on the electronic display.

The mobile communication terminal 106 is a terminal to which the subscribers of the mobile communication terminals subscribed to the UCC providing server 104 which provides a service for UCC reproduction through the electronic display board 100 installed in / outside the city, request for UCC reproduction. The subscriber to the mobile communication terminal subscribed to the UCC providing server 104 in the mobile communication network by directly producing a UCC to be reproduced on a specific electric signboard 100 among the plurality of signboards registered in the UCC providing server 104. Will be uploaded to.

In this case, the UCC may be directly produced on the mobile communication terminal 106 and uploaded through the mobile communication network 102, as shown in FIG. 1, and to the wired / wireless communication network 109 including the Internet in a home or office. It may be uploaded using a terminal device 114 such as a connectable personal computer 112, a personal digital assistant 108, a notebook 110, or the like.

In this case, the UCC is preferably produced in relation to the main advertisement currently being played in the billboard 100 where the user intends to play the UCC. However, if the billboard operator or the advertiser allows the display on the billboard with a separate intention, the advertisement is directly connected to the advertisement. It is also possible for UCCs to participate in general events that are not related. For example, some portal sites or individual blog UCCs can be uploaded to the billboard and played.

UCC providing server 104 is a core component of the UCC playback system for reproducing the UCC produced by each subscriber of the mobile communication terminal on the display board, a plurality of mobile communication to reproduce the UCC through the display board 100 The terminal subscriber member uploads a UCC to be played for each display board ID.

Thereafter, the UCC providing server 104 classifies and stores UCCs uploaded from each subscriber by display board ID, creates a predetermined number of upper group UCC lists based on the evaluation scores of subscribers among a plurality of UCC data, and generates UCCs. When a play request is made, the user can participate by downloading the downloaded play to a signboard requested by the mobile communication terminal subscribed to the UCC playback system together with the main advertisement in the selected area 101 on the signboard 100. Enable electronic signboards.

In this case, in addition to the method of displaying the UCC in the partial region on the signboard, the event display panel of the UCC may allow only the event-based UCC to be played without advertisements between advertisements. That is, as shown in FIG. 6, the UCC can be shown as a plurality of PIPs, and when one of the subscribers receives a subscriber's playback request, the requested UCC video can be played. Alternatively, if necessary, a plurality of PIPs can be simultaneously played on a display board. have.

In addition, the mobile communication terminal requesting the UCC playback can receive feedback from the UCC providing server as a text message about the waiting time, waiting number, and the like when the currently requested UCC is displayed on the electronic display. Request quantity may be separately started in real time. In addition, when a particular advertisement is repeated, the advertisement PIP can be implemented to show a different UCC each time among the related UCCs. Automatic repeat play and screening. This can have the effect of watching the billboard for a long time to see the interesting UCC again.

2 is a diagram illustrating a network structure of a UCC reproducing system for performing UCC reproducing on an electric signboard using a mobile communication terminal according to an exemplary embodiment of the present invention.

Hereinafter, referring to FIG. 2, the mobile phone terminals 200 and 202 are user interface devices of subscribers registered in the UCC providing server 220 and are connected to the UCC providing server 220 in the mobile communication network. Performs UCC playback requests and local UCC uploads made by subscribers on local billboards 204 and 206. That is, if there is an electronic board to play UCC in the downtown / outdoor electronic boards 204 and 206, the UCC reproducing request on the electronic board is transmitted to the UCC providing server 220 together with the ID information of the electronic board. Allows subscribers to display their own UCC with the main advertisement.

A base transceiver station (BTS) 208 is a device configured as a wireless transceiver and transmits / receives voice calls and packet data through a wireless link with a mobile communication terminal 300 in a radio access network (RAN). . A base station controller (BSC) 210 manages a plurality of BTSs 208 and is in charge of processing of radio channel setup, frequency hopping, handover, and the like.

The mobile switching center (MSC) 212 is responsible for mobility management, location registration / management, authentication, handover, roaming, etc. of the mobile communication terminals (200, 202), and also through the VLR (Visitor Location Register) Update and store the location registration information of the mobile communication terminals in each base station, and transmit the changed location registration information of the terminals to the Home Location Register (HLR) 214 that manages the location registration information of the terminal. The location information of 200 and 202 is periodically updated.

In addition, when receiving a UCC upload or UCC playback request produced by the UCC server 220 on the mobile communication network from the mobile communication terminal (200, 202) according to the present invention, the UCC providing server 220 and the subscriber's mobile communication terminal A channel for transmitting / receiving data between the 200 and 202 may be formed to allow the subscriber-produced UCC to be uploaded to the UCC providing server 220 or the UCC reproduction request may be transmitted to the UCC providing server 220.

The HLR 214 manages the current location information of the mobile communication terminals 200 and 202 as well as the status, statistics and various service related information of the mobile subscriber.

The UCC providing server 220 receives UCC data uploaded to a mobile communication network through a subscriber's mobile communication terminal and registers and stores the UCC data of the corresponding display boards 204 and 206, or wires / wireless communication network. Receives a subscriber-produced UCC transmitted through a wired / wireless communication network, for example, the Internet, through a terminal interworking device (IWF) 216 from a terminal device 218 of a subscriber's PC, PDA, notebook, etc., which is accessible to the subscriber. It registers and stores in the UCC of the corresponding electronic boards 204 and 206.

In addition, in the storage of UCC uploaded through a mobile communication network or a wired / wireless communication network as described above, a predetermined number of upper group UCC lists to be displayed on the display boards 204 and 206 among a number of UCCs received from a plurality of subscribers. After the subscribers are given an evaluation score for each UCC, the number of higher group UCCs to be displayed on the electronic scoreboard is classified based on the evaluation score. At this time, the predetermined number of upper group UCC continuously evaluates the newly uploaded UCC at a certain period so that the UCC having the highest evaluation score is continuously updated.

In addition, the UCC providing server 220 is a UCC subscriber member information DB 224 for storing the subscriber information of the mobile communication terminal subscribed to the UCC service in the database storage unit 222, and the ID information of the electric signboards registered in the UCC playback system. And a billboard ID and location information DB 226 for storing location information, and a UCC DB 228 for storing uploaded UCC data for each billboard, for a UCC playback request from a subscriber through a mobile communication terminal. After identifying the location of the mobile communication terminal of the subscriber through the HLR (214), and search the signboard ID and location information DB 226 that stores the signboard ID and location information for the signboard ID registered in the UCC playback system At the point where the terminal is located, the display board ID and location information included in a certain area are searched and downloaded to the mobile communication terminals 200 and 202 so that the terminal subscriber selects a specific display board ID. Whether that input is to identify a particular match play the UCC. Then, if the display board ID requested to play UCC as described above is identified by the UCC DB 228 for each display board stored in the database storage unit 222 retrieves the UCC data of the display board to download the display board, the mobile terminal subscriber The control is such that the UCC produced by the subscribers is displayed in a certain area on the electronic display board on the specific electronic display board selected by the subscriber among the adjacent electric display boards.

The display boards 204 and 206 display a UCC produced by each subscriber of a mobile communication terminal subscribed to the UCC service together with the main advertisement originally displayed in a certain area of the display board. ) Is given a signboard ID by the UCC providing server 220 on the mobile communication network and registered in the UCC providing server 220, and there is a UCC reproduction request using the mobile communication terminals 200 and 202 from the mobile communication terminal subscriber. The UCC provided by the UCC providing server 220 is downloaded and selectively reproduced in a predetermined area on the display boards 204 and 206. In addition, even if there is no UCC playback request from the mobile communication terminal subscribers subscribed to the above service, the signboard may be automatically played in the relevant advertisement for the UCC uploaded in the UCC providing server selected as a good UCC.

3 is a block diagram of a camera-equipped mobile communication terminal capable of UCC creation and UCC upload through a mobile communication network to which an embodiment of the present invention is applied.

Referring to FIG. 3, a central processor unit 304 controls the overall operation of a mobile communication terminal for performing a voice call and various multimedia functions. In addition, the codec 310 controls the codec 310 to decompress and decode image data such as a still image or a moving image that is wirelessly received from an external wireless communication network, and after encoding the image data input from the image input unit 322, It is compressed to a predetermined format of JPEG / MPEG (Joint Photographic Experts Group / Moving Picture Experts Group).

The first memory 302 stores a predetermined program for controlling the overall operation of the terminal, and stores data input / output when the overall operation of the terminal is performed by the controller 304 in a predetermined area. The RF (Radio Frequency) unit 300 refers to a comprehensive configuration of the high frequency processing unit, the intermediate frequency processing unit and the baseband processing unit, and transmits voice and various multimedia data from a mobile communication network received through an antenna ANT to a wireless communication band frequency. In the first process, and after the intermediate frequency processing to lower it back to a low frequency band, the control unit 304 processes the signal of the frequency band that can be processed. In addition, various image data inputted from the image input unit 322 provided in the terminal and encoded and compressed by the codec unit 310 are modulated into wireless communication band frequency signals and wirelessly transmitted to the mobile communication network.

The audio unit 308 modulates the voice signal input through the microphone into a wireless signal under the control of the control unit 304, and demodulates the wireless signal received through the RF unit 300 as a voice signal to the speaker SPK. Send it out. In addition, according to the present invention, when the UCC advertisement-related UCC is reproduced in advance, the sound according to the UCC reproduction is output through the internal / external speakers of the mobile communication terminal.

The key input unit 306 includes a plurality of numeric keys and a video call mode key for a video service. When the user presses a predetermined key, the key input unit 306 generates corresponding key data and outputs the corresponding key data to the controller 304.

The display unit 316 controls the color TFT-LCD 320 under control of the color TFT-LCD 320 and the control unit 304 such that the various image data input from the codec unit 310 are displayed on the TFT-LCD 320. An LCD driver 318 for driving 320 is configured to receive and display key data generated by the key input unit 306 and various information signals of the controller 304. In addition, the image input unit 322 receives the image data or UCC received from the mobile communication network and displays it as a still image or a moving picture.

The image input unit 322 is for inputting a still image or a moving picture necessary for creating a UCC by a mobile communication terminal subscriber. The image input unit 322 inputs various background image and moving image data included in the UCC to the codec unit 310.

The codec unit 310 converts the captured image signals Y and C provided from the image input unit 322 into JPEG or MPEG format under the control of the control unit 304 and compresses them in a predetermined ratio, and wirelessly receives them from an external wireless communication network. The compressed image of the image data is decompressed, decoded, and applied to the display unit 316. The second memory 312 connected to the codec unit 310 is a memory that stores a program for performing various operations of the codec unit 310 and is typically implemented as a static random access memory (SRAM), and the third memory 314. Is a memory for storing image data input through the image input unit 322 and image data received from an external wireless communication network, and implemented as a flash memory.

4 is a block diagram illustrating a detailed configuration of an electronic display board according to an exemplary embodiment of the present invention.

Hereinafter, referring to FIG. 4, the electric sign control unit 400 controls the overall operation of the electric sign 204, and particularly provides a UCC implemented on a mobile communication network through a wired / wireless communication network including the Internet according to an embodiment of the present invention. When the UCC playback request is received from the server 220, the UCC is downloaded from the UCC providing server 220 to the billboard display unit 406 and then UCC corresponding to the main advertisement in a predetermined area in the billboard display unit 406. Play together.

The billboard display unit 406 plays the main advertisement content under the control of the billboard controller 400, and displays the UCC in a PIP method or the like on the predetermined region 408 in the display unit 406. The content DB 410 stores a plurality of main advertisement content data 412 to be reproduced on the billboard display unit 406 and UCC data 414 to be reproduced together for each advertisement.

The memory unit 402 includes various operation programs necessary for the operation of the display board controller 400, stores various basic data necessary for driving the operating program, and operates by the instructions of the display control panel 400. Temporarily stores the data generated when the operation program is executed. The network interface unit 404 interfaces data transmitted / received through the wired / wireless communication network including the Internet between the electronic display controller 400 and the UCC providing server 220.

FIG. 5 is a flowchart illustrating an operation control flow of displaying a UCC on an electronic display board at the request of a subscriber of a mobile communication terminal in a UCC reproducing system that performs UCC reproduction on an electronic display board using a mobile communication terminal according to an embodiment of the present invention. will be. Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 2, 4, and 5.

First, a mobile communication terminal subscriber who has subscribed as a member to the UCC reproducing system is implemented on the mobile communication terminals 200 and 202 when the UCC reproducing system is played on a specific electric sign using the UCC providing server 220 of the UCC reproducing system. By executing the UCC application service (Application Service) (S500), attempts to access the UCC providing server 220 on the mobile communication network.

Then, the UCC providing server 220 checks whether the mobile communication terminal subscriber connected to the UCC providing server 220 is a normal subscriber to the UCC playback system with reference to the UCC service subscriber member information DB 224, Allows access to the UCC providing server 220 (S502).

Subsequently, the UCC providing server 220 downloads the initial menu screen of the UCC playback system to the mobile communication terminals 200 and 202 of the subscriber connected to the UCC providing server 220 and displays the initial menu screen on the mobile communication terminal (S504).

The initial menu screen for reproducing the UCC refers to a menu screen provided by the system for reproducing the UCC produced by the subscribers on the display board using the mobile communication terminals 200 and 202.

Accordingly, the subscriber of the mobile communication terminal subscribed to the UCC playback system selects a necessary menu from among the member menus provided on the initial menu screen of the system and performs a desired operation. In the initial menu screen, the UCC playback request is selected and entered.

Then, the UCC providing server 220 checks whether the UCC playback request is input from the mobile communication terminal subscriber (S506), and if the UCC playback request is not input, corresponding to the menu selected by the subscriber on the initial menu screen. The operation is performed (S520).

However, when it is checked that the UCC reproduction request is input from the subscriber of the mobile communication terminal, the UCC providing server 220 uses the location information of the subscriber mobile communication terminals 200 and 202 requesting the reproduction of the UCC. After confirming the point where the 200, 202 is located, the signboard ID information found to be located in a predetermined area of the point where the subscriber terminal 200, 202 is located through the signboard ID and the location information DB 226, the location of each signboard ID. Provide with information (S508).

Accordingly, the mobile communication terminal subscriber selects and inputs specific signboard ID information to reproduce UCC using the signboard ID information and location information (S510).

Then, the UCC providing server 220 identifies the billboard ID requested to play UCC, and then searches for a plurality of UCC lists and corresponding UCC data registered in the billboard ID through the UCC DB 228 to move the subscriber who requested the playback. By downloading to the communication terminals 200 and 202, the corresponding subscriber can check the UCC list and the UCC contents in advance through his terminal (S512).

In this case, the registered UCC is registered from the mobile communication terminal (200, 202) of the subscriber of the UCC playback system from the terminal device 218 of the subscriber's PC, PDA, notebook, etc. that can be connected to the wired or wireless communication network through the mobile communication network For example, the wired / wireless communication network may be uploaded to the UCC providing server 220 through the Internet. In addition, the UCC providing server 220 receiving the uploaded UCC as described above allows the subscribers to give the evaluation score for each UCC to select a certain number of UCC to be displayed on the billboard among the numerous UCC uploaded from a plurality of subscribers Subsequently, a predetermined number of upper group UCCs to be displayed on the display boards 204 and 206 are classified based on the evaluation scores and managed as a list of UCCs for each display board. At this time, the above-mentioned number of higher group UCCs continuously evaluate newly uploaded UCCs at regular intervals so that UCC with the highest evaluation score is continuously updated.

Meanwhile, the terminal subscriber who has downloaded the UCC list and data registered on the specific signboard from the UCC providing server 220 and confirms the contents of the UCC, finally selects whether to play the UCC on the selected signboards 204 and 206.

In this case, when the subscriber of the mobile communication terminal finally selects the UCC reproduction on the selected electronic board, the UCC providing server 220 recognizes the UCC reproduction final selection input from the subscriber (S514), and includes a wired / wireless communication network including the Internet. The UCC data is downloaded to the identified billboards 204 and 206 through S516, and the UCC requested by the mobile communication terminal subscriber to be played back with the main advertisement is controlled through the display unit of the billboard.

That is, as described above, the control unit 400 of the signboard registered in the UCC system that has downloaded the UCC data from the UCC providing server 220, the UCC produced in association with the corresponding advertisement while displaying the main advertisement on the display panel 406 Is displayed on the predetermined area 408 on the display unit 406 in the same manner as the PIP.

As described above, the present invention provides a system for reproducing a UCC on an electric signboard installed in a city by using a mobile communication terminal. And receive and store the UCC data produced by the mobile communication terminal subscribers subscribed to the UCC reproducing service for each electric signboard, and when the UCC reproducing request on the electric signboard is received from the subscriber, the UCC data registered on the electric signboard is used. Mobile communication to download the UCC produced by the subscriber of the mobile terminal with the main advertisement in a certain area on the display board by downloading it to the display board through the wireless / wireless network. Can lead to the active use of supplementary services It was also the general public for its advertising for advertisers to do a billboard advertising the more it is possible to maximize the advertising effect induced by an active interest.

Meanwhile, in the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the invention should be determined by the claims rather than by the described embodiments.

1 is a conceptual diagram of a UCC reproduction operation on an electronic board using a mobile communication terminal according to an embodiment of the present invention;

2 is a network configuration diagram of a UCC reproducing system for performing UCC reproducing on an electric signboard according to an embodiment of the present invention;

3 is a detailed block diagram of a mobile communication terminal to which an embodiment of the present invention is applied;

4 is a detailed block diagram of a display board capable of UCC playback according to an embodiment of the present invention;

5 is a flowchart illustrating a control operation of a UCC reproduction on an electric signboard using a mobile communication terminal according to an embodiment of the present invention;

6 is an exemplary view of a UCC playback screen on the electronic display according to an embodiment of the present invention.

<Brief description of the major symbols in the drawings>

200, 202: MS 204, 206: Electronic board

208: BTS 210: BSC

212: MSC 214: HLR

216: IWF 218: wired / wireless communication network access terminal device

220: UCC providing server 222: database storage unit

Claims (22)

As a UCC reproducing system on a signboard, A plurality of electronic display boards for selectively reproducing a specific advertisement and a UCC corresponding to the corresponding advertisement in a predetermined region through a large display installed indoors / outdoors; A mobile communication terminal capable of accessing the system through a mobile communication network and requesting reproduction of a UCC on a specific electric signboard installed in the region where the user is located; Register as a member of a plurality of mobile communication terminal subscribers who want to play UCC through the signboard, upload and store the UCC of the corresponding terminal subscribers for each advertisement played on the signboard, and then use the UCC on a specific signboard from the terminal of the subscriber. If there is a play request, the UCC provision server which controls to play with the advertisement on the billboard by downloading the corresponding UCC uploaded by the subscriber to the billboard. Electronic display on the display board using a mobile communication terminal comprising a. The method of claim 1, The UCC providing server provides a plurality of billboard IDs registered in the region where the subscriber is located when the UCC reproduction request is requested, and receives a specific billboard ID for UCC playback through the subscriber's selection. UCC reproducing system on the display board. The method of claim 2, The UCC providing server, the display board UCC reproducing system using a mobile communication terminal, characterized in that to provide the location information for each signboard ID together with the signboard ID. The method of claim 1, The UCC providing server includes an LED ID and location information DB for storing ID and location information of an electric sign registered in the system, a UCC subscriber member information DB for storing subscriber member information registered in the system, and a UCC. A UCC reproducing system on an electronic board using a mobile communication terminal, characterized in that it comprises a database storage for storing a UCC DB for storing data. The method of claim 1, The UCC provision server stores an upper group UCC having a high number of evaluation scores based on the evaluation scores of subscribers among the UCCs uploaded from the subscribers, and downloads them to the electronic scoreboard. 3-phase UCC playback system. The method of claim 5, wherein The UCC providing server controls the mobile communication terminal to download the UCC selected as the upper group UCC to the electronic display board where the related advertisement is displayed even if there is no UCC playback request from the mobile communication terminal subscriber. UCC reproducing system on the electronic board using a terminal. The method of claim 5, wherein And the upper group UCC is updated at regular intervals based on the evaluation scores of the subscribers. The method of claim 7, wherein The upper group UCC is not only an electronic display board designated by the terminal subscriber, but also downloaded to another electronic display board having the same advertisement and automatically reproduced when the same advertisement is displayed. . The method of claim 1, The UCC providing server, the UCC playback system on the electric signboard using a mobile communication terminal, characterized in that for uploading the UCC from the mobile communication terminal of the subscribers via a mobile communication network. The method of claim 1, The UCC providing server, the UCC playback system on the electronic signboard using a mobile communication terminal, characterized in that for uploading the UCC through the wired / wireless communication network access terminal device of the subscribers via a wired / wireless communication network. The method of claim 10, The UCC, the UCC reproducing system using a mobile communication terminal, characterized in that it includes the content associated with the main advertisement displayed on the billboard, or the content associated with various events irrespective of the main advertisement. The method of claim 10, The wired / wireless communication network access terminal apparatus is any one of a notebook computer, a personal computer (PC), and a PDA. The method of claim 1, The display board, An electronic display unit for playing the advertising content, A content DB for storing a plurality of advertisement content data to be played on the display unit and UCC data for each advertisement; A network interface unit performing a data interface for downloading a UCC from a UCC providing server on the mobile communication network; When the UCC reproduction request from the UCC providing server, the electronic display control unit for playing the UCC corresponding to the corresponding advertisement in a certain area in the display unit Electronic display on the display board using a mobile communication terminal, characterized in that it comprises a. The method of claim 13, The display board control unit, the UCC playback system on the electronic board using a mobile communication terminal, characterized in that for configuring the UCC as a PIP screen on the corresponding advertisement screen in the display unit. The method of claim 13, The billboard control unit, UCC playback system on a billboard using a mobile communication terminal, characterized in that to selectively display a plurality of UCC between the advertisement on the entire display unit between the advertisement. A UCC reproducing method on an electric signboard using a mobile terminal in a UCC reproducing system including an electric signboard, a subscriber mobile communication terminal, and a UCC providing server in a mobile communication network, (a) uploading a UCC to be reproduced on an electric signboard by the UCC providing server from a mobile terminal subscriber subscribed to a UCC reproducing service; (b) classifying and storing the uploaded UCC for each electric signboard registered in the system, and classifying the upper group UCC according to the evaluation of subscribers; (c) receiving a play request on the electronic display board for the classified UCC from the mobile communication terminal subscriber; (d) identifying the billboard that is requested to play the UCC, downloading the classified UCC to the billboard and playing the advertisement together in a predetermined region of the billboard; UCC reproduction method on the electronic display board using a mobile communication terminal comprising a. The method of claim 16, In the step (a), wherein the UCC is uploaded to the UCC providing server via the mobile communication terminal of the subscribers via a mobile communication network UCC on the display board using a mobile communication terminal. The method of claim 16, In the step (a), the UCC is a UCC reproduction method using a mobile communication terminal, characterized in that uploaded to the UCC providing server through the wired / wireless communication network access terminal device of the subscriber. The method of claim 16, In the step (b), the UCC classification is performed on a display board UCC using a mobile communication terminal, characterized in that it is continuously updated by a period of time based on the evaluation score of the subscriber. The method of claim 16, In the step (b), the UCC classified into the upper group is downloaded not only to the display board designated by the terminal subscriber but also to other display boards having the same advertisement, and is automatically played when the same advertisement is displayed. UCC reproducing method on the electric signboard using a mobile communication terminal. The method of claim 16, In the step (d), the UCC is a display screen UCC using a mobile communication terminal, characterized in that consisting of the PIP screen in the advertising screen is reproduced on the display. The method of claim 16, The UCC, the UCC reproducing system using a mobile communication terminal, characterized in that it includes the content associated with the main advertisement displayed on the billboard, or the content associated with various events irrespective of the main advertisement.

Images