KR20090025603A - Method for controlling advertisement according to mouse operation by user and system thereof - Google Patents
Method for controlling advertisement according to mouse operation by user and system thereof Download PDFInfo
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- KR20090025603A KR20090025603A KR1020070090575A KR20070090575A KR20090025603A KR 20090025603 A KR20090025603 A KR 20090025603A KR 1020070090575 A KR1020070090575 A KR 1020070090575A KR 20070090575 A KR20070090575 A KR 20070090575A KR 20090025603 A KR20090025603 A KR 20090025603A
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- advertisement
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- mouse
- exposed
- mouse operation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Probability & Statistics with Applications (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
Description
The present invention relates to a method and a system for controlling an advertisement according to a user's mouse operation. More particularly, the size of an advertisement exposed according to a user's mouse operation is checked by checking a user's mouse operation on an advertisement exposed to a predetermined advertisement area. Or it relates to an advertising control method and system for changing the form.
In general, an advertisement exposure method using the Internet exposes an advertisement to an advertisement area defined on the connected home page when a user accesses a home page of a desired site through the Internet.
The conventional advertisement exposure method has a problem in that the user does not care about the advertisement as the advertisement is exposed unilaterally regardless of the user's intention in the designated advertisement region.
In addition, in the conventional advertisement exposure method, since the advertisement is exposed only to the designated advertisement region, since the size of the advertisement is limited, there is a problem that only a uniform advertisement is provided due to the limited advertisement region even when the advertisement is interested and the user wants more detailed advertisement. .
Therefore, there is an urgent need for a method for changing the size of an advertisement or the form of the advertisement according to the user's reaction to the advertisement so that the user can have a great interest in the advertisement.
The present invention provides an advertisement control method and system for changing the size of an advertisement or the form of an advertisement according to a user's mouse operation by checking a user's mouse operation on an advertisement exposed to a predetermined advertisement region.
In addition, the present invention provides a method and system for controlling an advertisement so that an advertisement whose size is changed according to a user's dragging degree of an advertisement exposed to a predetermined advertisement region is exposed.
In addition, the present invention provides a method and system for controlling an advertisement so that an advertisement whose shape is changed according to the degree of a user's pulling a mouse for an advertisement exposed to a predetermined advertisement region is exposed.
In addition, the present invention provides a method and system for controlling an advertisement such that an advertisement whose shape or size is changed according to the intensity of a user's mouse pressing on an advertisement exposed to a predetermined advertisement region is exposed.
According to an embodiment of the present invention, an advertisement control method includes exposing an advertisement to a predetermined advertisement area, checking a user's mouse operation on the exposed advertisement, and performing the exposed advertisement according to the user's mouse operation. It includes the step of changing.
An advertisement control system according to an embodiment of the present invention includes an advertisement exposure unit for exposing an advertisement in a predetermined advertisement area, a mouse operation check unit for checking a user's mouse operation on the exposed advertisement, and a mouse operation of the user. And an advertisement change unit for changing the exposed advertisement accordingly.
According to the present invention, it is possible to provide an advertisement control method and a system which can change the size of an advertisement or the form of an advertisement according to a user's mouse operation by checking a user's mouse operation on an advertisement exposed to a predetermined advertisement region.
In addition, according to the present invention, it is possible to provide a method and system for controlling an advertisement such that an advertisement whose size is changed according to the user's dragging degree of the advertisement exposed to a predetermined advertisement region can be provided.
In addition, according to the present invention, it is possible to provide a method and system for controlling an advertisement so that an advertisement whose shape is changed according to the degree of a user's pulling a mouse with respect to an advertisement exposed to a predetermined advertisement region is provided.
In addition, according to the present invention, it is possible to provide a method and system for controlling an advertisement so that an advertisement whose shape or size is changed according to the intensity of the user's mouse click on the exposed advertisement is exposed.
Hereinafter, a method and system for controlling advertisement according to a mouse manipulation of a user will be described in detail with reference to the accompanying drawings.
1 is a view showing an interlocking relationship between an advertisement operation system, an advertisement transmission server, an advertisement control system, and a user terminal according to the present invention.
Referring to FIG. 1, the
The
The
For example, when the user's mouse manipulation is a mouse drag to adjust the size of the exposed advertisement, the
For example, the
For example, when the user's mouse operation is a mouse click for changing the size or shape of the exposed advertisement, the
For example, if the user's mouse operation is a mouse click, the
As such, the
The
The user terminals 150-1 through 150-n detect whether a mouse is operated by a user who checks a message for inducing an advertisement and a mouse provided from a web site to which the user is connected. That is, the user terminals 150-1 through 150-n may detect a degree of dragging of the user for the advertisement, a degree of pulling the mouse by the user, a strength of the user pressing the mouse, or whether the user clicks the mouse. .
The user terminals 150-1 through 150-n display information about the degree of dragging of the user for the advertisement, the degree of the user pulling the mouse, the intensity of the user's pressing of the mouse, or whether the user clicks the mouse. Provided to the
The user terminals 150-1 through 150-n receive an advertisement changed according to a mouse operation of the user from the
For example, when the user's mouse manipulation is a mouse drag to adjust the size of the exposed advertisement, the user terminals 150-1 to 150-n drag the user's mouse from the
For example, when the user's mouse operation is a mouse pull to change the form of the exposed advertisement, the user terminals 150-1 to 150-n may be configured to pull the user's mouse from the
For example, when the user's mouse operation is a mouse click for changing the size or shape of the exposed advertisement, the user terminals 150-1 to 150-n may press the user's mouse from the
For example, when the user's mouse operation is a mouse click, the user terminals 150-1 through 150-n access the
2 is a view showing the configuration of an advertisement control system according to an embodiment of the present invention.
Referring to FIG. 2, the
The
The
For example, the
For example, the
For example, the
For example, the
In addition, the
For example, the
For example, the
For example, the
For example, the
The
For example, the
For example, the
For example, the
For example, the
The
For example, when the user's mouse manipulation is a mouse drag to adjust the size of the exposed advertisement, the
For example, when the user's mouse operation is a mouse pull for changing the form of the exposed advertisement, the
For example, when the user's mouse operation is a mouse click for changing the size or shape of the exposed advertisement, the
3 is a view showing an example of changing the size of the advertisement in accordance with the degree of dragging of the user with respect to the advertisement.
Referring to FIG. 3, the first
The second
The third
4 is a view showing an example of changing the form of the advertisement in accordance with the user's degree of mouse pulling on the advertisement.
Referring to FIG. 4, the first
The second
The third
5 is a diagram illustrating an example of changing the form of an advertisement according to the intensity of the user's pressing of the mouse with respect to the advertisement.
Referring to FIG. 5, the first
The second
6 is a diagram illustrating an example of changing the size of an advertisement according to the intensity of the user's pressing of the mouse with respect to the advertisement.
Referring to FIG. 6, the first
The second
The advertiser
As described above, the
7 is a diagram illustrating a flow of an advertisement control method according to an embodiment of the present invention.
Referring to FIG. 7, in operation S710, the advertisement control system exposes an advertisement in a predetermined advertisement area. That is, in step S710, the advertisement control system exposes the advertisement registered in the database to the predetermined advertisement region. In addition, in step S710, the advertisement control system exposes a message for inducing a user's mouse operation to change the size or shape of the advertisement when exposing the advertisement in the predetermined advertisement region.
For example, in step S710, the advertisement control system exposes an advertisement in the
For example, in step 710, the advertisement control system exposes an advertisement in the
For example, in step 710, the advertisement control system exposes an advertisement in the
For example, in step 710, the advertisement control system exposes an advertisement in the
In operation S720, the advertisement control system checks a user's mouse operation on the exposed advertisement. That is, in step S720, the advertisement control system checks the degree of dragging of the user with respect to the exposed advertisement, the degree to which the user pulls the mouse, the strength with which the user presses the mouse, or whether the user clicks the mouse.
In operation S730, the advertisement control system changes the exposed advertisement according to the mouse operation of the user.
For example, when the user's mouse operation is a mouse drag, in step S730, the advertisement control system may change the size of the exposed advertisement according to the degree of dragging of the user as shown in FIG. 3.
For example, when the user's mouse operation is a mouse pull, in step S730, the advertisement control system may change the form of the exposed advertisement according to the degree to which the user pulls the mouse as shown in FIG. 4.
For example, if the user's mouse operation is a mouse click, in step S730, the advertisement control system may display the size of the exposed advertisement according to the intensity of the user's pressing of the mouse as shown in FIG. 5 or 6. The shape of the exposed advertisement may be changed.
For example, when the user's mouse operation is a mouse click, in step S730, the advertisement control system may move to the advertiser site corresponding to the advertisement according to the user's mouse click on the exposed advertisement.
Meanwhile, the advertisement control method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable recording medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.
Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.
1 is a view showing an interlocking relationship between an advertisement operation system, an advertisement transmission server, an advertisement control system, and a user terminal according to the present invention.
2 is a view showing the configuration of an advertisement control system according to an embodiment of the present invention.
3 is a view showing an example of changing the size of the advertisement in accordance with the degree of dragging of the user with respect to the advertisement.
4 is a view showing an example of changing the form of the advertisement in accordance with the user's degree of mouse pulling on the advertisement.
5 is a diagram illustrating an example of changing the form of an advertisement according to the intensity of the user's pressing of the mouse with respect to the advertisement.
6 is a diagram illustrating an example of changing the size of an advertisement according to the intensity of the user's pressing of the mouse with respect to the advertisement.
7 is a diagram illustrating a flow of an advertisement control method according to an embodiment of the present invention.
<Explanation of symbols for the main parts of the drawings>
110: advertising operation system 120: ad delivery server
130: advertising control system 140: the Internet
150-1 to 150-n: user terminal
210: database 220: advertising exposure
230: mouse operation check unit 240: advertisement change unit
250: advertiser site linkage
Claims (15)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020070090575A KR20090025603A (en) | 2007-09-06 | 2007-09-06 | Method for controlling advertisement according to mouse operation by user and system thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020070090575A KR20090025603A (en) | 2007-09-06 | 2007-09-06 | Method for controlling advertisement according to mouse operation by user and system thereof |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20090025603A true KR20090025603A (en) | 2009-03-11 |
Family
ID=40693910
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020070090575A KR20090025603A (en) | 2007-09-06 | 2007-09-06 | Method for controlling advertisement according to mouse operation by user and system thereof |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20090025603A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012011736A3 (en) * | 2010-07-21 | 2012-05-03 | Park Seong Kee | Device for displaying content by means of designated website and designated webpage recognition and a method for the same |
| WO2015024441A1 (en) * | 2013-08-20 | 2015-02-26 | Tencent Technology (Shenzhen) Company Limited | Method and browser for controlling network media information interaction |
| KR20150041695A (en) * | 2013-10-08 | 2015-04-17 | 에스케이플래닛 주식회사 | System and method for advertisement service |
-
2007
- 2007-09-06 KR KR1020070090575A patent/KR20090025603A/en not_active Application Discontinuation
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012011736A3 (en) * | 2010-07-21 | 2012-05-03 | Park Seong Kee | Device for displaying content by means of designated website and designated webpage recognition and a method for the same |
| WO2015024441A1 (en) * | 2013-08-20 | 2015-02-26 | Tencent Technology (Shenzhen) Company Limited | Method and browser for controlling network media information interaction |
| KR20150041695A (en) * | 2013-10-08 | 2015-04-17 | 에스케이플래닛 주식회사 | System and method for advertisement service |
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