KR20090022389A

KR20090022389A - Method for offering search advertisement and search advertisement system

Info

Publication number: KR20090022389A
Application number: KR1020070087701A
Authority: KR
Inventors: 권기오
Original assignee: 엔에이치엔(주)
Priority date: 2007-08-30
Filing date: 2007-08-30
Publication date: 2009-03-04
Also published as: WO2009028894A3; WO2009028894A2

Abstract

A method of providing a search advertisement and a search advertisement system are disclosed. A method of providing a search advertisement includes registering a product of an advertiser and a target page link for each item; Maintaining the advertiser's articles and target page links of each article in a database; And providing a target page link of the registered article in a predetermined search advertisement region. In addition, a method of providing a search advertisement may include registering a product of an advertiser and detailed information about each product and a target page link; Maintaining the advertiser's items and detailed information of each item and a target page link in a database; And providing a target page link after supporting a landing page link providing the detailed information on the registered article in a predetermined search advertisement area.

Description

How to Offer Search Ads and Search Ad Systems {METHOD FOR OFFERING SEARCH ADVERTISEMENT AND SEARCH ADVERTISEMENT SYSTEM}

The present invention relates to a search advertisement system through the Internet, and more particularly, provides a list of search results including an advertisement area for a keyword requested by a searcher, and a target page link desired by an advertiser as the advertisement area is clicked. The present invention relates to a search advertisement providing method and a search advertisement system.

With the entry of the telecom information industry in earnest, most of information resources have been acquired by networks such as the Internet, and commercialization of networks with huge purchasing potential is also rapidly progressing.

In particular, a search engine that finds a specific information resource in response to a request of an Internet user, processes it, and provides the information to the Internet user can easily secure a buyer, thereby increasing the ripple effect of a brand advertisement. It is emerging as a major advertising medium.

In a typical Internet information retrieval method, a searcher inputs a keyword for a search on a search site accessed through a communication network, and the search site lists the result data (advertiser's advertisement information) searched for the keyword in a search result list. To the searcher.

Depending on where the advertiser's advertising information is exposed in the search result listing service, there may be a big difference in the frequency of searchers' exposure to the advertisement information and the number of times the advertiser views the website. In addition, the position of advertisement information exposure in the search result list has a significant effect on the advertisement effect that can be obtained by the advertiser.

In consideration of such a situation, the operator of a search site that provides a search result list sets a paid advertisement area in the area of high advertising effect in the search result list and exposes the advertisement information to the set advertisement area, thereby providing a predetermined advertisement to the advertiser. It is cost-effective to generate high profits. In addition, the advertiser receiving the exposure information of the advertising information, the effect of having their advertising information is exposed to the position in the search result list that obtains a high advertising effect.

Currently, advertisers using search ads are limited to site owners or market place players (MP players) who run their own websites. Existing search ads link to the advertiser's website as the target of user clicks. It's just a way to do it.

In other words, the existing search ads correspond to site-targeted advertisements, which are merely site-oriented or MP player-oriented advertisements, and advertising methods for individual sellers of no sites based on MP (market place) There is no situation.

Further, existing search ads do not provide site operators, MP players, and individual sellers with advertising and marketing opportunities for non-website products.

The present invention provides a search advertisement providing method and a search advertisement system for expanding an advertiser capable of executing an advertisement of a search advertisement to a product advertiser instead of a site advertiser.

The present invention provides a search advertisement providing method and a search advertisement system for providing a direct advertisement and marketing opportunity for an article to an individual seller of a no-site based on MP.

The present invention provides a search advertisement providing method and a search advertisement system that directly provide a target page link desired by an advertiser or a seller to an article targeted for a search advertisement.

The present invention provides a search advertisement providing method and a search advertisement system for providing a target page link of a corresponding article after primarily providing a landing page providing information on a title & description (T & D) of the article.

The present invention includes the steps of registering an advertiser's product and a target page link for each product; Maintaining the advertiser's articles and target page links of each article in a database; And providing a target page link of the registered article in a predetermined search advertisement region. And, the advertisement information database for maintaining the article registered by the advertiser and the target page link for each article; A search list creation system for generating a list of advertisement information of the advertiser corresponding to a keyword of a searcher and a predetermined exposure condition; And an advertisement management system for providing the generated advertisement information list to a predetermined search advertisement region and performing a target page link of the corresponding item according to the selection of the searcher.

The present invention includes the steps of registering a product (product) of the advertiser and detailed information and target page link (target page) for each product; Maintaining the advertiser's items and detailed information of each item and a target page link in a database; And providing a target page link after supporting a landing page link for providing the detailed information on the registered article in a predetermined search advertisement area. And, the advertisement information database for maintaining the article registered by the advertiser and detailed information and target page link for each article; A search list creation system for generating a list of advertisement information of the advertiser corresponding to a keyword of a searcher and a predetermined exposure condition; A shopping brokering system providing a landing page that provides detailed information of each registered item; And providing the generated advertisement information list to a predetermined search advertisement area, supporting a link to the landing page through an interface with the shopping brokerage system according to the searcher's selection, and then linking to the target page of the corresponding article. It provides a search advertising system including an advertising management system to perform the.

According to the present invention, an advertiser capable of executing an advertisement of a search advertisement may be expanded to a product advertiser rather than a site advertiser, thereby meeting the marketing needs of an individual seller and further expanding the supply and demand of a search engine marketer (SEM). have. That is, individual sellers can be provided with the opportunity to directly advertise and market large amounts of traffic.

Accordingly, the present invention can increase pay-per-click (PPC) and expand keyword coverage by competition between advertisers targeting websites and sellers targeting goods.

According to the present invention, by providing a target page link desired by a seller for an item as a search advertisement object, a new advertisement route that allows traffic of a search advertisement to flow into information of an advertiser or a seller may be provided.

In addition, the present invention forcibly provides a landing page that provides information about the article, and then provides a target page link of the article according to a user's click to provide a title & description of the article. Warranty can be obtained.

Hereinafter, a search advertisement providing method and a search advertisement system according to the present invention will be described with reference to the accompanying drawings.

The present invention may include a target of an advertisement for a search advertisement up to a product of an advertiser, and support a direct link to a target page previously registered for the article in a search advertisement area. In particular, the target page for the article may include a purchase web page that includes detailed information about the article and enables purchase activities.

Furthermore, the present invention forcibly goes through a landing page in-link that provides detailed information of the article in the search advertisement area by registering the detailed information of the article in advance in the shopping brokerage server which is a knowledge information server. It may then support out-links to the target page of the item.

1 is a diagram illustrating a configuration of a search system of the present invention that provides a search advertisement area in response to a search request of a searcher.

As shown, in the search system of the present invention, the searcher 120 inputs a search keyword into a search engine 110 connected through a communication network, and the search engine 110 searches for the keyword 130. The advertisement information of the list is provided to the searcher 120 by listing the search result list.

The search engine 110 may refer to a search program or a search web server that supports a search operation so that the searcher 120 can easily access a web site having content to be searched for. That is, the search engine 110 may provide content information (CP), that is, advertisement information for the advertiser 130, that may provide the content requested by the searcher 120 in response to a search request from the searcher 120. When the searcher 120 selects the exposed advertisement information and serves to connect the searcher 120 to the advertiser's web site.

In particular, the search engine 110 of the present invention includes an advertisement target including not only the advertiser's site but also the advertiser's product, and supports an environment in which a direct link from the predetermined search advertisement area to the advertisement information web page for the article is supported. Prepare.

In addition, the search engine 110 of the present invention may first provide a landing page link for providing detailed information of the article in the search advertisement area, and then support a link to the target page of the corresponding article.

Example

According to the present embodiment, when a searcher selects specific advertisement information from the advertisement information list of the advertiser, the advertiser supports a target page link of an article previously registered by the advertiser.

2 is a diagram illustrating an embodiment of a search advertisement system according to the present invention.

Search advertising system of the present invention refers to a search engine 110, as shown in Figure 2, the interface means 210, advertising management system 220, advertising information database 230, search list creation system 240 ).

The interface means 210 may provide information on item registration from a plurality of advertisers, that is, detailed information of the item, a target page link for each item, an advertiser's account and bid price, and an advertisement in a search advertisement area. Receive a channel, etc.

Here, the advertiser is not only an operator of a website based on an MP (market place) such as a SOHO or a large shopping mall, but also a personal seller who registers an item on the MP-based website as an individual level seller (a personal seller of a no site). ) May be included.

The advertisement information database 230 maintains a plurality of advertisement information corresponding to a keyword. In other words, the advertisement information database 230 receives the advertisement information from the advertiser and stores the advertisement information corresponding to a search word that causes the searcher to search for the advertisement information and provide the search information to the searcher in a future search request.

In particular, the advertisement information database 230 stores the detailed information and the target page link of the advertisement target item registered by the advertiser corresponding to each advertiser.

The search list creation system 240 extracts advertisement information corresponding to a search word from the advertisement information database 230 and selects predetermined advertisement information from the extracted advertisement information according to a predetermined exposure condition. In addition, the search list creation system 240 classifies the advertisement information searched from the advertisement information database 230 for each advertisement channel in response to a specific search word.

That is, the search list generation system 240 generates a list of advertisement information corresponding to the keyword and the exposure condition of the searcher.

The advertisement management system 220 exposes a list of advertisement information generated by the search list creation system 240 to a predetermined search advertisement area, and the advertiser pre-registers when the searcher selects specific advertisement information from the advertisement information list. Support direct link to article's target page. When the searcher selects specific advertisement information, the advertisement management system 220 searches for the article registered by the corresponding advertiser from the advertisement information database 230 and performs a target page link for the searched article.

The search advertisement providing method of the present invention by the above configuration will be described in detail.

3 is a diagram illustrating the entire process of a search advertisement providing method of the present invention according to the system configuration of FIG. 2, and FIGS. 4 and 5 are diagrams for explaining an advertisement execution process according to the search advertisement providing method of the present embodiment.

The advertiser registers the article of the advertisement target and inputs a target page link of each article to be provided according to the searcher's selection (S310). Here, the advertiser may include an operator of an MP-based web site of an SOHO or a large shopping mall or a personal seller who registers an item on the MP-based web site.

In addition, the process of registering the article may include selecting an advertisement channel as an advertisement area for each article, registering an account of the advertiser, and inputting a keyword and a bid amount for the registered article.

The advertiser keeps waiting for the advertisement upon completion of input such as item registration and target page link. The search advertisement system of the present embodiment determines whether the advertisement target of the advertiser corresponds to an exposure condition when a searcher requests a search (S320).

When the search request of the searcher corresponds to a keyword input by the searcher and a predetermined exposure condition, the advertisement information of the advertiser is exposed in the search advertisement area (S330).

FIG. 4 is a diagram illustrating an example of a search advertisement area providing a list of advertisement information according to a search request of a searcher. As shown in FIG. 4, the list of advertisement information corresponding to the exposure condition is configured as a list of search advertisements. To the area.

When the searcher selects the advertisement information of the corresponding advertiser in the search advertisement area (S340), the advertiser directly links to the target page of the item previously registered by the advertiser (S350).

In the present invention, the target page for the article includes product information of a product registered by the advertiser and includes a purchase web page function that enables the searcher to purchase the corresponding article. The target page is connected to and supported by the advertiser's web site or the web site (out-link) where the article is registered.

5 is a diagram illustrating an example of an article target page provided when a searcher selects advertisement information. As shown in the drawing, a web page in the form of a purchase that enables the user to check the detailed information of the item and purchase the item to the target page of the item corresponding to the advertisement information selected by the searcher.

In the search advertisement system of the present invention, when the target page link is made in the above process, the advertiser of the corresponding item may process the billing.

Therefore, the present embodiment directly provides a target page link of an item desired by an advertiser, not a site advertisement, in an advertisement area for a searcher's selection. That is, in the search advertisement area of the present invention, a direct link to a product purchase page registered in the MP or a specific page of the SOHO may be supported.

Example

In this embodiment, when a searcher selects specific advertisement information from the advertiser's advertisement information list, the search page is forced to go through a landing page link that provides detailed information of the article, and then goes to the target page of the article targeted by the advertiser. Support links.

6 is a diagram illustrating an embodiment of a search advertisement system according to the present invention.

Search advertising system of the present invention refers to a search engine 110, as shown in Figure 6, the interface means 610, advertising management system 620, advertising information database 630, search list creation system 640 ), A shopping brokerage system 650.

The interface means 610 may provide information on item registration from a plurality of advertisers, that is, detailed information of the item, a target page link for each item, an advertiser's account and bid price, and an advertisement in a search advertisement area. Receive a channel, etc.

The advertisement information database 630 maintains a plurality of advertisement information corresponding to a keyword. That is, the advertisement information database 630 receives the advertisement information from the advertiser, and stores the advertisement information corresponding to the search word that causes the searcher to search for the advertisement information and provide the search information to the searcher in a future search request.

In particular, the advertisement information database 630 stores the detailed information and the target page link of the advertisement target item registered by the advertiser corresponding to each advertiser.

In addition, in the present embodiment, it is preferable to register the detailed information of the article to be advertised in the shopping brokerage system 650. The shopping brokerage system 650 includes a knowledge information server that systematically manages detailed information about each item, and serves to support a landing page link that provides detailed information about the item.

The search list creation system 640 extracts advertisement information corresponding to a search word from the advertisement information database 630 and selects predetermined advertisement information from the extracted advertisement information according to a predetermined exposure condition. In addition, the search list creation system 640 classifies the advertisement information searched from the advertisement information database 630 for each advertisement channel in response to a specific search word.

That is, the search list creation system 640 generates a list of advertisement information corresponding to the keyword and the exposure condition of the searcher.

The advertisement management system 620 exposes a list of advertisement information generated by the search list creation system 640 to a predetermined search advertisement region and selects specific advertisement information from the list of advertisement information. Through the interface with the (650), the landing page that provides detailed information of the goods registered by the advertiser is preferentially supported. Thereafter, when the searcher selects a predetermined page movement command on the landing page, the searcher searches for an article registered by the advertiser from the advertisement information database 630 and then performs a target page link for the searched article.

Therefore, the search advertisement system of the present embodiment supports a target page link of an article to be advertised after forcibly passing through a landing page that provides detailed information of the article through the shopping brokerage system 650.

FIG. 7 is a diagram illustrating an entire process of a search advertisement providing method of the present invention according to the system configuration of FIG. 6, and FIGS. 8 to 10 are diagrams for explaining an advertisement execution process according to the search advertisement providing method of the present embodiment.

The advertiser registers the article of the advertisement target and inputs a target page link of each article to be provided according to the selection of the searcher (S710). Here, the advertiser may include an operator of an MP-based web site of an SOHO or a large shopping mall or a personal seller who registers an item on the MP-based web site.

In addition, the advertisement target item and detailed information of each article are registered in the shopping broker server, that is, the shopping brokerage system 650 (S720).

The advertiser keeps waiting for the advertisement upon completion of input such as item registration and target page link. The search advertisement system of the present embodiment determines whether the advertisement target of the advertiser corresponds to an exposure condition when a searcher requests a search (S730).

When the searcher requests a keyword and the keyword input by the searcher corresponds to a predetermined exposure condition, the advertisement information of the advertiser is exposed in the search advertisement area (S740).

8 is a diagram illustrating an example of a search advertisement area providing a list of advertisement information according to a search request of a searcher. As shown in FIG. To the area.

When the searcher selects advertisement information of the corresponding advertiser in the search advertisement area (S750), the advertiser preferentially performs a link to a landing page that provides detailed information of the item previously registered by the advertiser (S760).

FIG. 9 illustrates an example of a landing page that provides detailed information on an article to be advertised when a searcher selects advertisement information. As illustrated, the article details provide detailed information about the corresponding article on the search advertisement system of the present invention. Provide an in-link to the page.

When the searcher checks the detailed information about the item through the landing page and inputs a predetermined page moving command (S770), the searcher directly links to the target page of the item previously registered by the advertiser (S780).

In the present invention, the target page for the article includes a purchase web page function that enables the searcher to purchase the corresponding article for the article registered by the advertiser. The target page is connected to and supported by the advertiser's web site or the web site (out-link) where the article is registered.

FIG. 10 illustrates an example of an article target page provided when a searcher selects advertisement information. As shown in the drawing, the target page of the item corresponding to the advertisement information selected by the searcher checks the detailed information of the item and provides a purchase-type web page capable of purchasing the item.

When the landing page link or the target page link is made in the above process, the search advertisement system of the present invention may process the billing for the advertiser of the corresponding article.

Therefore, the present embodiment provides a target page link of an item desired by an advertiser instead of a site advertisement in an advertisement area for a searcher's selection, and then goes through a detail page (landing page) providing detailed information of the item in a search advertisement area. Provide outlinks to the item purchase page registered in the MP or to a specific page of the SOHO.

The search advertisement providing method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and floptical disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

1 is a diagram illustrating a configuration of a search system of the present invention that provides a search advertisement area in response to a search request from a searcher.

3 is a diagram illustrating the entire process of the search advertisement providing method of the present invention according to the system configuration of FIG.

4 is a diagram illustrating an example of a search advertisement area that provides a list of advertisement information according to a search request of a searcher.

5 is a diagram illustrating an example of a target page for an article to be advertised when a searcher selects advertisement information.

7 is a diagram illustrating the entire process of the search advertisement providing method of the present invention according to the system configuration of FIG.

FIG. 8 illustrates an example of a search advertisement area providing a list of advertisement information according to a searcher's search request.

FIG. 9 is a diagram illustrating an example of a landing page that provides detailed information on an article to be advertised when a searcher selects advertisement information.

FIG. 10 is a diagram illustrating an example of a target page for a corresponding article provided following FIG. 9.

210, 610: interface means

220: 620: ad management system

230, 630: Advertising information database

240, 640: search list creation system

650: shopping brokerage system

Claims

Registering an advertiser's product and a target page link for each product;

Maintaining the advertiser's articles and target page links of each article in a database; And,

Providing a target page link of the registered article in a predetermined search advertisement area.

Search advertising providing method comprising a.

The method of claim 1,

The advertiser,

Method of providing a search advertisement, characterized in that it comprises an operator of a website (MP) based on the market place (MP) or a personal seller who registered the goods on the MP-based website.

The method of claim 1,

The step of registering an advertiser's product and a target page link for each product,

Selecting an advertising channel in the search advertisement area for each item;

Registering an advertiser's account and entering keywords and bid amounts for each item

Search advertising providing method further comprising.

The method of claim 1,

The step of providing a target page link of the registered article in a predetermined search advertisement area,

Generating a list of advertisement information corresponding to the keyword of the searcher and the predetermined exposure condition;

Exposing the generated list of advertisement information to the search advertisement region;

Performing a direct link to a target page of an item corresponding to the selected advertisement information when the searcher selects specific advertisement information on a search advertisement region;

Search advertising providing method comprising a.

The method of claim 4, wherein

The target page of the item is an out-link (out-link) is a search web providing method characterized in that the searcher is possible to purchase the purchase activity for the item.

The method of claim 1,

Billing the advertiser for the item according to the target page link

Search advertising providing method further comprising.

An advertisement information database that maintains an article registered by the advertiser and a target page link for each article;

A search list creation system for generating a list of advertisement information of the advertiser corresponding to a keyword of a searcher and a predetermined exposure condition; And,

The advertisement management system provides the generated advertisement information list to a predetermined search advertisement area and performs a target page link of the corresponding item according to the searcher's selection.

Search advertising system comprising a.

Registering a product of the advertiser and detailed information about each item and a target page link;

Maintaining the advertiser's items and detailed information of each item and a target page link in a database; And,

Providing a target page link after supporting a landing page link providing the detailed information on the registered article in a predetermined search advertisement area.

Search advertising providing method comprising a.

The method of claim 8,

The advertiser,

The method of claim 8,

The step of registering the advertiser's products and detailed information and target page link for each article,

Search advertising providing method further comprising.

The method of claim 8,

The step of providing the target page link after supporting a landing page link providing the detailed information on the registered article in a predetermined search advertisement area,

Providing a landing page that provides detailed information of the corresponding item when the searcher selects specific advertisement information on the search advertisement area;

Performing a link to a target page of the corresponding article when the searcher inputs a page moving command on the landing page

Search advertising providing method comprising a.

The method of claim 11,

The landing page is an information web page that provides detailed information of the item in-link.

The target page of the article is an out-link (out-link) is a search web page, characterized in that the searcher is a purchase web page that can be purchased for the article.

The method of claim 8,

Billing the advertiser for the item according to the landing page link or the target page link

Search advertising providing method further comprising.

An advertisement information database that maintains detailed information and target page links for the items registered by the advertiser and each item;

A search list creation system for generating a list of advertisement information of the advertiser corresponding to a keyword of a searcher and a predetermined exposure condition;

A shopping brokering system providing a landing page that provides detailed information of each registered item; And,

The generated advertisement information list is provided to a predetermined search advertisement area, and a link to the landing page is performed after supporting the link to the landing page through an interface with the shopping brokerage system according to the searcher's selection. Ad management system

Search advertising system comprising a.

A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 6 and 8 to 13 is recorded.