KR20090002827A - Internet shopping mall system and merchant providing method on internet - Google Patents

Abstract

An Internet shopping mall system and a sales information providing method are provided to allow a consumer to buy goods without unnecessarily web pages and transmit reliable data to the consumer to improve sales promotion effect. An Internet shopping system includes a membership database administrating personal information of members, a commodity database administrating information on registered goods, a plurality of databases(120) managing information on commodity providers, a commodity information web page(30) having a commodity sales information generating button for inserting sales information for selling goods into web pages of other sites in a HTML(Hyper Text Markup Language) form, and a web server(110).

Description

How to provide online shopping mall system and product sales information {INTERNET SHOPPING MALL SYSTEM AND MERCHANT PROVIDING METHOD ON INTERNET}

BRIEF DESCRIPTION OF THE DRAWINGS One embodiment of the product promotion method conventionally performed on the Internet.

2 is a product introduction web page provided in the Internet shopping mall system according to an embodiment of the present invention.

3 is an HTML code for generating HTML code to be inserted into a web page of another site and copying to a clipboard.

Figure 4 is an embodiment of the HTML code to be inserted into another site.

5 is an example of a web page that dynamically inquires the DB and gets the selected field.

Figure 6 is an embodiment of product sales information for sale displayed on another site.

Figure 7 is an embodiment of a store for sale of sale information of interest implemented in the Internet shopping mall system.

8 is an exemplary view showing selection of a field to be queried in a DB in an internet shopping mall.

9 is a block diagram of an Internet shopping mall system according to an embodiment of the present invention.

The present invention relates to an Internet shopping mall system and a method for providing product sales information. More specifically, the present invention displays product sales information on another site, and displays product sales information provided by the internet shopping mall system in real time when the other site is activated. The present invention relates to an internet shopping mall system and a product sales information providing method.

Internet shopping malls are booming with the development of the Internet. The online shopping mall saves shopping time and makes it easy to select products, process orders, payments, and deliveries over the Internet through the company's computer or at home without having to visit the store. There are many advantages, such as being comparable. Due to these advantages, many internet shopping malls are being created, but on the other hand, competition between the internet shopping malls is intensifying, and the weak internet shopping malls are being eliminated.

Internet shopping malls are part of a competitive advantage over many other online shopping malls, minimizing commodity prices, facilitating delivery, enhancing publicity to attract subscribers, and bringing Internet shopping mall sites to other media outlets. There is a lot of effort to promote. One important part of this is to promote the company's Internet shopping mall, which can be promoted through mass media such as radio or TV, or through portal sites such as Yahoo and Google.

Another method for promoting such an internet shopping mall may be a method of promoting a product that is being sold in an internet shopping mall to a link button method to other sites other than the internet shopping mall. A typical example of a conventional product page image link button method operated in such an internet shopping mall is illustrated in FIG. 1. As shown in FIG. 1, the Internet shopping mall converts an image 10 of a product for sale in the Internet shopping mall and a simple text sentence 12 describing the product into one image button 14 and then generates the generated image. The image button is stored in the temporary space 50 in the form of a URL including a web page link address to be connected when the button is clicked. The member copies the stored product page promotion URL to the internet space on the other site web page 200, and when someone clicks the product page image link button 14, the user links to the product page included in the image button. .

However, the conventional image link button 14 having only a web page link address for visiting a page has a problem that it is insufficient to induce a visit of a specific web page because only the fragmentary image information is exposed to an unspecified number of consumers. In other words, the conventional image link button method does not provide sufficient product promotion effect because it does not provide any information related to the direct purchase of the product, such as whether the corresponding product is currently sold, price change, and quantity of inventory.

In addition, the conventional method of promoting the product of the Internet shopping mall is to promote the image information of the product linked to other sites, and when clicked to induce the subscription to the corresponding Internet shopping mall because it is used to attract subscribers of the Internet shopping mall. There was a problem that does not have a direct effect on the sale of the product.

According to the present invention, in processing a database (DB) provided in an internet shopping mall and providing sales information to an internet space, an access (access means executing a command to obtain desired information. Usually, a mouse button click or a keyboard). When a random key is inputted, a web page is accessed, or when a web page is refreshed, it may mean that the page is reprinted.) Access occurs in real time by interworking with the internet shopping mall database (DB). It aims to provide the latest shopping mall database (DB) information at the time point, provide real-time information necessary for the purchase by the consumer, and provide a method for providing an internet shopping mall system and product sales information using the information. .

The present invention includes a product DB for storing information about a plurality of products, a store DB for storing information about a supplier for supplying a product, and a member DB for storing information about a plurality of members, and provide product information on the Internet. As a method of providing product sales information of an internet shopping mall system that provides product sales information of a corresponding product in an internet shopping mall system in real time on the Internet through a web page of another site, the product sales information to be provided on a web page of another site A first step of selecting a field in at least one DB; a second step of generating HTML code inserted into a web page of the other site, the web page including product web information and product meta information dynamically searching for the field; When the web page of the site is activated, the meta information about the product from the other site By including the third step that is requested by time and the meta-information about the product, including at least one DB, the fourth step of extracting the field content from the DB, and providing it to the other site in real time When the web page of another site is activated, the method for providing product sales information on the Internet is provided in real time by providing the DB contents in the Internet shopping mall system to the web page of the other site.

Hereinafter, with reference to the accompanying drawings will be described in detail the advantages, features and preferred embodiments of the present invention.

1. Definition of terms

-Internet shopping mall system: A system that provides an internet space for the purpose of introducing or selling products on the Internet. A typical example is an internet shopping mall system operated by www.ebay.com or www.auction.co.kr. Can be.

-Other Sites: General Sites other than the Internet Shopping Mall Site provided by the Applicant.

-Product code: It means an identification code used to distinguish individual products among several products handled on the Internet shopping mall system.

-Member code: means an identification code among members used to individually distinguish a plurality of members subscribed to the Internet shopping mall system.

-Product sales information: It means the information on the product provided for sale through the web page of other site among the products sold in the Internet shopping mall system.

-Product meta information: Refers to information that is structured or encoded to show the essential properties of a particular product displayed on another site. For example, when playing an MP3 file, song titles, singers, album titles, etc. are displayed on the MP3 player, which is meta information about the MP3. As another example, the only content displayed on another site is the image of the product, and the HTML includes price information and seller information about the product.

-My Page: refers to the storage space provided by the internet product providing system that can store information related to the members subscribed to the Internet shopping mall system.

-Interest product sales information storage box: A storage space that provides product sales information to be sold through web pages of other sites among products provided in the Internet shopping mall system.

-Activation of web pages of other sites: Access to web pages of other sites (access means executing a command to obtain the desired information. Usually, a web page is accessed when a mouse button is clicked or any key on the keyboard is pressed.) It means when the page is reprinted when the refresh is done.)

2. Create and insert product sales information

2 illustrates one product introduction web page provided in an internet shopping mall system according to an embodiment of the present invention. A product name 31 is provided at the top of the product introduction web page 30, a product image 32 is displayed on the left side, and purchase information 33 is displayed on the right side, and a product sales information generation button 35 is displayed on the lower right side. Is given. Since the product name 31, the product image 32, and the sales information 33 are the same as a normal product introduction page, detailed description will be omitted. The product sale information generation button 35 is a command button for copying the product sale information for selling the corresponding product to another site.

The implementation of the product sales information generation button 35 will be described in detail using a hypertext markup language (HTML) code shown in FIG. 3. The HTML code of FIG. 3 is comprised of a header part (1), a script part (2), and a body part (3). The “img src =" command line ③-1 of the double body part represents information on the image source of the merchandise sales information generation button 35 of FIG. 3 and information such as width and height, and the “img src =" When the command line ③-1 is executed by an html interpreter such as an explorer, a cruise information button 35 as shown in FIG. 3 is generated.

When the user clicks the product sales information generation button 35, the JavaScript command line (③-2) of the body part is executed. The command line calls a function called copy_clip, and the three variables (③-2-1, ③) -2-2, ③-2-3) will be passed.

At this time, the first variable (③-2-1) corresponds to the product code among the three variables passed, and the second (③-2-2) variable corresponds to the member code, and the third variable (③- 2-3) is a variable corresponding to the product image. Referring to FIG. 2, the first variable ③-2-1 becomes a product code of “Canon EOS 400D”, and the second variable ③③ 2 is a member of the Internet shopping mall system. It means the member code of the member who pressed the product sales information generation button 35 by viewing the web page, and the third variable (③-2-3) means the product image of the “Canon EOS 400D”.

The copy_clip function generates HTML code to be inserted into web pages of other sites and copies it to the clipboard.

The operation of the copy_clip function will be described. First, define the variable to use (②-1). In copy_clip function, the variable name that is copied to the clipboard is used as product Info. Next, save the contents to be copied to the clipboard in a variable called product Info (②-2). The HTML document stored in the variable includes a web page (②-2) that dynamically searches meta information about a product code (②-2-1), a member code (②-2-2), and at least one DB in the Internet shopping mall system. -3) is included.

Finally, the contents are copied to the clipboard (②-3), and the product sales information is copied to the clipboard (②-4). When the product sales information generation button 35 is clicked on as described above, a product introduction HTML document to be sold through another site is copied to the clipboard. If the user pastes it to another site, the HTML document temporarily stored in the clipboard can be implemented in the other site.

3. Activation of web sites of other sites

4 shows HTML source code inserted into a web page of another site. When the web page of another site is activated, it creates an image of the “Canon EOS 400D” to be displayed on the web page, defines the web page on the Internet shopping mall system that is linked when the image is clicked, and the lower part of the generated image. After the meta information is passed to the internet shopping mall system, a DB reflecting real-time change information is sent from the internet shopping mall system to display the corresponding information.

When the web page of another site is activated, the image source (⑥) is shown, and when the image source (⑥) is clicked, the web page (product_view.jsp, ⑤) to be referred to as the href (hyper reference) is stored.

Next, we define a web page on the Internet shopping mall system to be inserted into a part of the web page of another site by using an iframe (⑦). In FIG. 4, product_detail_info.jsp is defined as a web page on the path to be inserted (⑧), and the product code (⑧-1) and the member code (⑧-2) are passed as variables. It can be seen that the width and height of the web page called when the iframe is called are defined as 200 pixels (⑨-1) and 60 pixels (⑨-2), respectively.

The web page product_detail_info.jsp is a dynamic page that searches the DB on the Internet shopping mall system and extracts the necessary contents. When the language expressed by HTML, XML, WML, etc. is called a static language, JSP (Java Server Page) is a language that processes dynamic content based on Java. Dynamic pages can be implemented using ASP or PHP in addition to JSP.

5 is source code of a dynamic webpage product_detail_info.jsp performed on a webpage of another site. First, variables are defined (⑩) and the product DB on the Internet shopping mall system is connected (⑪). Next, use the sql command to get the product attributes such as price for the product code (product_id) (⑫) and store them in a variable (⑬). The connection to the product DB on the Internet shopping mall system is released (⑭), and at least one DB is queried to provide necessary information (product name, product price, and supply source in FIG. 7) in the form of a table (⑮). In this case, the size of the provided table is defined as a width of “200” pixels (⑮-1), which is equal to or smaller than the size of the inserted web page defined in the iframe of FIG. Information (product name, product price, supply cost in the case of FIG. 5) is not broken.

When a web page of another site is activated, the web page shown in FIG. 6 is displayed. The web page of FIG. 6 represents a member's blog, “Sell a lot,” and records various kinds of interest information in the blog. In particular, if the member is interested in cameras, let's assume that the blog is written to compare different camera models. In this case, if he has experience using 'CANON EOS 400D', he can record the experiences in his blog and insert a purchase button to purchase the product in the form as shown in FIG. As shown in FIG. 6, the merchandise sales information may be displayed in real-time DB interworking information 220 about the merchandise sales image 210 and the "product name, product price, and supply source" for the merchandise. At this time, the information on the "product name, product price, supply source" is provided in real time by bringing data with reference to at least one DB on the Internet shopping mall system whenever a web page of another site is activated.

4. Click the image for sale (210)

Clicking the image 210 for merchandise sales of FIG. 5 activates the product_view.jsp web page linked to the href of FIG. 3 linked thereto, and transmits the product code and the member code to the Internet shopping mall system. The Internet shopping mall system can be used for the purpose of giving a predetermined incentive to an operator of another site that sells the product by using the received member code.

5. my  Archive of items for sale on your page

In this page that can store information related to a member subscribed to on the Internet shopping mall system, it may be provided with a store of interest product sales information for storing a product to be sold by the member. Figure 7 shows an example of the configuration of such a product sale information storage of one member, it would be desirable to store such information in the member DB.

The store of interest sale information 500 includes the issue date of generating the sale of the goods of interest, the current sales status of the product, the product name, the seller information, the product sale HTML, the incentive terms agreed between the seller and the site operator, the number of transactions, Information such as product sales amount and memo are stored. When the product sale HTML is clicked, a new web page is activated and the sales information 510 for the product is copied to HTML. In FIG. 7, such sales information HTML is provided in three forms. The first form 513 is a way that the real-time interlocked DB information with the image is provided in text form, as shown in Figure 7, the second form 515 is a real-time interlocked DB information is provided in the text form "buy" The following "button is provided, and the third form 517 illustrates a method in which real-time linked DB information is provided only in text form. The second form 515 and the third form 517 are variations of the first form 513 and thus can be easily implemented. In the case of the third form 517, when the corresponding text provided in the text form is clicked, the third form 517 may be implemented to move to a product introduction web page (webpage of ②-2 in FIG. 3) provided in the Internet shopping mall system.

In addition, when the memo button is clicked, the URL address and date of the other site where the sales information HTML of the corresponding product is copied are recorded so that the history of providing the sales information HTML can be recorded. This sales information HTML is implemented in the form of input by other site administrators rather than automatically generated by the system.

6. DB  Field selection

In the embodiment of Fig. 6, a field of "product name, product price, source" is shown on a web page of another site. This is just an embodiment, and when implementing the Internet shopping mall system, it is possible to select a field in the DB to be searched by the member's selection. That is, as shown in FIG. 8, when there are a plurality of fields in the product DB, the member DB, and the store DB, the field to be searched as "product price, member name, store grade" by selection of a member who wants to generate product sales information. Can be selected. In the present invention, the selection of a field in a DB means that (1) the member selects the corresponding field as shown in FIG. 8 as well as (2) the code in the HTML source code of FIG. It should be interpreted in a broad sense including what is selected.

7. Overall System Configuration

9 illustrates an example of a configuration of an internet shopping mall system according to the present invention. The Internet shopping mall system includes a plurality of DBs 120 such as a member DB that manages individual information related to a member, a product DB that manages all registered product information, and a store DB that manages product supplier information that supplies products. do.

Also, as a web page for introducing a product to be sold, a product introduction web page 30 having a product sales information generation button for inserting product sales information for selling the product in an HTML form on a web page of another site is provided. And select a field in at least one DB for product sales information to be provided to a web page of another site, include a web page and product meta information for dynamically searching the field, and insert the HTML into a web page of another site. Generate the code, copy it to the clipboard, and when the web page of the other site is activated, the meta information about the product is requested in real time from the other site, using the meta information about the product, at least one DB It is provided with a web server 110 for querying, extracting the field contents from the DB, and providing them to the other site in real time.

The Internet shopping mall of the present invention is a store management system for comprehensively managing a store such as product registration, sale, and delivery provided to a product supplier according to the system configuration, an operation system for overall management of the operation of the Internet shopping mall system, and payment according to product purchase. Payment system for processing the information, promotional information issuing system for generating an HTML document for sale of the goods to be sold to other sites, delivery system 190 for querying and processing the delivery history of the goods, agreement between the store and other site operation members Incentive system that pays and manages incentives according to the incentives, and notifies the members of the company's server maintenance status or e-mails such as the status of purchases, and e-mail system that processes incoming mail from members. Of course, it can be configured.

In the above configuration, when the size of the members of the Internet shopping mall system 100 is large, each configuration module may be formed in a server form, or conversely, in the case of small membership, each configuration module may be integrated into several systems. Of course you can.

The present invention provides a sales data that can be processed in a variety of databases (hereinafter referred to as DB) registered in the Internet product sales information system to the necessary information on the web page of the other site in real time, the Internet product sales data is exposed When access to a web page occurs, the corresponding sales data information is connected to the internet shopping mall DB in real time to provide the latest internet shopping mall product sales data based on the access point of the web page where the sales data is exposed.

The delivery of real-time sales product DB of online shopping malls not only provides consumers with direct information necessary for purchase decision in product sales, but also provides them to consumers by reflecting sales conditions that are changed in real time, as well as unnecessary web page clicks. There is a new sales promotion effect that enables the product to be sold immediately after the purchase desire is generated by the reliable data transfer without lowering the consumer's desire to purchase.

While the preferred embodiments of the present invention have been described using specific terms, such descriptions are for illustrative purposes only, and various changes and modifications may be made without departing from the spirit and scope of the following claims. Should be done.

In particular, the implementation description of the present invention mainly focused on the JSP format description, but this is only one embodiment, and can be easily transformed into all dynamic web pages such as ASP and PHP formats.

Claims (6)

An Internet shopping mall system having a product DB storing information on a plurality of products, a store DB storing information on a supplier supplying a product, and a member DB storing information on a plurality of members, and providing product information on the Internet. Is a method of providing product sales information of an internet shopping mall system that provides product sales information of a corresponding product in real time through a web page of another site, Selecting a field in at least one DB for the merchandise sales information to be provided to a web page of another site; A second step of generating an HTML code including a web page and product meta information for dynamically inquiring the field and to be inserted into a web page of the other site; A third step of receiving, in real time, meta information about the product from the other site when the web page of the other site is activated; And By using the meta information about the product, by querying at least one DB, extracting the contents of the field from the DB, and providing it to the other site in real time, the web page of the other site And providing the contents of the DB in the internet shopping mall system to the web page of the other site in real time when is activated. The method of claim 1, The method of claim 2, wherein the HTML code of the second step is provided with a space for displaying a web page provided by the internet shopping mall on at least a part of the web page of the other site. The method of claim 2, The method of claim 1, wherein the width of the web page provided by the internet shopping mall is equal to or larger than the width of the web page provided by the internet shopping mall. The method of claim 1, The second step is Step 2-1 of defining a variable; Step 2-2 of storing HTML code to be provided to the other site in the variable; And And storing the contents stored in the variable in a clipboard of the other site operator system. The method of claim 1, The method of claim 1, wherein the meta information includes a product code. It has a product DB that stores information about multiple products, a store DB that stores information about suppliers who supply products, and a member DB that stores information about multiple members. As an Internet shopping mall system that provides real time through A web page that introduces a product to be sold, and has a product introduction web page including a product sales information generation button for inserting product sales information for selling the product in an HTML form into a web page of another site. HTML code to select a field in at least one DB for the merchandise sales information to be provided on the web page of the web page, and to include the web page and the product meta information for dynamically searching the field, and to be inserted in the web page of the other site. Generates a file, copies it to a clipboard, and when the web page of the other site is activated, receives meta information about the product from the other site in real time, and uses the meta information about the product, at least one Look up the DB, extract the field contents from the DB, and provide it to the other site in real time. The Internet shopping mall, characterized in that by providing a web server, when the web page of the other site is activated to provide the DB content in the Internet shopping mall system to the web page of the other site in real time.

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