KR20090002153A - Advertising method - Google Patents

Advertising method Download PDF

Info

Publication number
KR20090002153A
KR20090002153A KR1020070060161A KR20070060161A KR20090002153A KR 20090002153 A KR20090002153 A KR 20090002153A KR 1020070060161 A KR1020070060161 A KR 1020070060161A KR 20070060161 A KR20070060161 A KR 20070060161A KR 20090002153 A KR20090002153 A KR 20090002153A
Authority
KR
South Korea
Prior art keywords
server
product
user
information
purchased
Prior art date
Application number
KR1020070060161A
Other languages
Korean (ko)
Inventor
황보의
Original Assignee
황보의
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 황보의 filed Critical 황보의
Priority to KR1020070060161A priority Critical patent/KR20090002153A/en
Publication of KR20090002153A publication Critical patent/KR20090002153A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

 An internet advertising method is disclosed. (a) the first server determining whether the user has purchased the product searched on the first server; (b) if the user has not purchased the product, the first server provides information about the product. Sending a message to the second server, and (c) displaying, on the terminal of the user, an advertisement matching the information about the product to the user who has connected the second server for a predetermined period of time. There is provided an internet advertising method comprising a.

Description

Internet advertising method {Advertising method}

1 is a flow chart of the Internet advertising method according to an embodiment of the present invention.

2 is a block diagram of an advertising system according to an embodiment of the present invention.

3 is a block diagram of a first webite according to an embodiment of the present invention.

4 is a block diagram of a second website according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: advertising system 11a: first server

11b: second server 12: terminal

20: first website 30: second website

21: First Search Field 31: Second Search Field

221: first advertisement field 321: second advertisement field

23: First login column 33: Second login column

The present invention relates to an internet advertising method.

Websites on the Internet are allotted areas of the front page to provide information and to advertise products. However, these websites provide the same front page for everyone upon access. Therefore, the advertiser pays the advertisement fee to the portal site owner by exposing his product to unnecessary people.

  The present invention is to provide an internet advertising method that can advertise according to the characteristics of the customer.

According to one aspect of the invention, (a) the first server determines whether the user has purchased a product retrieved from the first server, (b) if the user has not purchased the product, the first A server transmitting information about the product to a second server, and (c) an advertisement matching the information about the product to the user who has accessed the second server for a predetermined period of time. There is provided an internet advertising method comprising the step of displaying on the user's terminal.

After the step (c), the number of times the advertisement is displayed may be further processed.

Between (b) and (c), the second server may further include identifying the user by the user's login.

Hereinafter, the Internet advertising method according to the present invention will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals and redundant description thereof will be omitted.

1 is a flow chart of an Internet advertising method according to an embodiment of the present invention, Figure 2 is a block diagram of an advertising system according to an embodiment of the present invention, Figure 3 is a first web according to an embodiment of the present invention 4 is a block diagram of a second website according to an embodiment of the present invention. 2, 3 and 4, the advertising system 10, the first server 11a, the second server 11b, the terminal 12, the first website 20, the second website 30 , A first search field 21, a second search field 31, a first advertisement field 221, a second advertisement field 321, a first login field 23, and a second login field 33 are shown.

The first server 11a and the second server 11b are subjects to operate the first website 20 and the second website 30, respectively. The Internet user may load the first website 20 and the second website 30 using the terminal 12. The first website 20 and the second website 30 serve as spaces for the user to input specific information to the first server 11a and the second server 11b, respectively. Each of the first server 11a and the second server 11b may further include a small sub-server, and these sub-servers may include a database storing various types of information.

S11 is a step in which the first server determines whether the user has purchased a product searched in the first server. The first server 11a may be a server that operates a shopping mall. A user who connects to the first server 11a may search for a specific product, and may or may not purchase it. In general, the mall user decides whether to purchase again after reviewing the time rather than purchasing a specific product immediately after visiting the mall. In order to purchase a product in the first server 11a, the first server 11a can know whether the user has purchased the product because it must go through an electronic payment system. In particular, since a user who connects to the first website 20 operated by the first server 11a logs in to the first login field 23 in order to purchase a product, the first server 11a is used by the user. You can even identify who you are and what kind of product you bought.

In the present embodiment, as shown in Fig. 3, the user enters his ID and password in the first login field 23 and logs in, and inputs the product information “sneakers” in the first search field 21. After that, the user proceeds shopping.

In operation S12, when the user has not purchased the product, the first server transmits information about the product to a second server.

In S11, the first server 11a can know the product searched by the user and can also know whether the product has been purchased. A user who purchases a product is unlikely to purchase the same product again. However, a user who does not purchase even after searching for a product is likely to purchase the searched product within the next few days.

This step is a step in which a product is searched by the first server 11a and information about a user's product searched by the first server 11a is transmitted to the second server 11b when the product is not purchased.

The second server 11b is a server that operates the second website 30. The second website 30 may be a portal site. The first server 11a and the second server 11b are principally operating separate websites and are connected in signal form. Such a signal may be wireless or wired.

Information about a product searched by the user on the first server 11a is transmitted to the second server 11b, and the product information may be a product name, a product model, a product price, a color of a product, a size of a product, and the like. .

This step S12 corresponds to the case where the product searched by the first server 11a is not purchased and connected to another second server 11b.

S13 is a step in which the second server displays an advertisement matching the information about the product to the user accessing the second server on the terminal of the user for a predetermined period of time.

The second server 11b can know what product a specific user searched for and purchased the product by using the information received from the first server 11a. Since a product not purchased in the first server 11a has a high probability of being purchased later, a purchase rate when an advertisement matching the product searched by the first server 11a is performed by the second server 11b connected to the user. Is higher.

When a user connects the second server 11b after one day after searching for the product "sneakers" to the first server 11a as in the present embodiment, the second server 11b operates the second server 11b. In the second advertisement field 321 of the website 30, an advertisement "A sneaker" is displayed. This is an advertisement that matches the information about the product searched by the first server 11a. "Matched" means that if a user is looking for a product "sneakers", the sneakers of a particular company are advertised.

The reason why the second server 11b can perform a matching advertisement when the user connects to the second server 11b is that the second server 11b receives a list of information on products searched by a specific user from the first server 11a. Because you are saving.

On the other hand, when the user accesses the second login field 33 of the second server 11b and logs in, the second server 11b can identify who the user is. This is because when the user logs in, the second server 11b is a member.

In this case, when the second server 11b identifies the user by logging in, the second server 11b can match the user with the information about the searched product received by the first server 11a. The display can be displayed on the terminal 12 of the user.

This advertisement is displayed continuously when the user connects to the second server 11b for a predetermined period of time. This period is as set in the second server 11b. It can be a week or three days.

The number of advertisements of the advertisement column 321 exposed in the process of S13 may be statistics. These statistics can be a basis for how much advertisers will pay portal site operators in the future.

Although the technical spirit of the present invention has been described in detail according to the above-described embodiments, the above-described embodiments are for the purpose of description and not of limitation, and a person of ordinary skill in the art will appreciate It will be understood that various embodiments are possible within the scope.

From the configuration of the above embodiment, even if the server is connected to a product of interest to the user, the advertisement can be continuously made, thereby increasing the purchase rate of the product.

Claims (3)

(a) determining, by the first server, whether the user has purchased a product searched by the first server; (b) if the user has not purchased the product, transmitting the information about the product to a second server by the first server; And and (c) displaying, on the terminal of the user, an advertisement matching the information about the product to the user accessing the second server by the second server for a predetermined period of time. The method of claim 1, After step (c), And the number of times the advertisement is displayed is statistically processed. The method of claim 1, Between step (b) and step (c), And identifying, by the second server, the user by login of the user.
KR1020070060161A 2007-06-19 2007-06-19 Advertising method KR20090002153A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070060161A KR20090002153A (en) 2007-06-19 2007-06-19 Advertising method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070060161A KR20090002153A (en) 2007-06-19 2007-06-19 Advertising method

Publications (1)

Publication Number Publication Date
KR20090002153A true KR20090002153A (en) 2009-01-09

Family

ID=40485177

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020070060161A KR20090002153A (en) 2007-06-19 2007-06-19 Advertising method

Country Status (1)

Country Link
KR (1) KR20090002153A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106469403A (en) * 2015-08-14 2017-03-01 腾讯科技（深圳）有限公司 A kind of information displaying method and device

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106469403A (en) * 2015-08-14 2017-03-01 腾讯科技（深圳）有限公司 A kind of information displaying method and device
CN106469403B (en) * 2015-08-14 2023-04-18 腾讯科技（深圳）有限公司 Information display method and device

Similar Documents

Publication Publication Date Title
US11669846B2 (en) Method for web-based distribution of targeted advertising messages
US9904929B2 (en) Determining the effects of advertising
US8473361B2 (en) Method and system for assisting users during online
KR102257596B1 (en) smart product registration system and online e-commerce system using the same
US20090106098A1 (en) Affiliated advertising widget
US20130218675A1 (en) Mobile dedicated gift token management system
JP2007041663A (en) System, method and program for distributing advertisement
KR20150071073A (en) Discount system of goods payment and process for operating the system on on-line through point prepayment
KR20090002153A (en) Advertising method
KR20000030591A (en) E-mail advertising system of an impromptu prize ticket type utilizing a data base of customers
KR101459102B1 (en) System for advertisement service using search log of web page, and method of the same
KR20090002152A (en) Advertising method
KR20090002131A (en) Advertising method
KR20010084692A (en) Management system and method of shopping mall by buying at first and determination of discount at last
KR20150116506A (en) System and method for targeting a user terminal
US10503354B2 (en) System for controlling mobile information output by using multiple access icons, and method therefor
US20110055245A1 (en) System, method and apparatus for search code information retrieval
TW201319985A (en) Facilitating deal comparison and advertising in association with emails
KR20090002130A (en) Advertising method
KR101680892B1 (en) System and method for selling goods using personal homepage
KR20090002132A (en) Advertising method
KR20090002154A (en) Advertising method
US20140337169A1 (en) Online and offline collaboration associated with shopping and purchasing
KR20140001644A (en) Visitor selective advertisement service systen
KR20090003531A (en) Advertising method

Legal Events

Date Code Title Description
WITN Withdrawal due to no request for examination