KR20090002146A - Advertisement system and method using advertisement terminal - Google Patents

Abstract

An advertisement system and method using an adverting terminal are provided to analyze propensities of various customers and a variation in a customer group in a store by time slots through interactive communication between the advertising terminal and an advertisement server to reproduce appropriate advertisement media data to thereby promote interest of customer. An advertisement method using an advertising terminal includes a step receiving advertisement playback condition data including information on advertisement media data to be reproduced from an advertisement server(S371), a step of receiving advertisement media data from the advertisement server, a step of receiving time information from a real time clock, and a step of reproducing the advertisement media data based on the time information and the advertisement playback condition data.

Description

Advertising system and method using advertising terminal {ADVERTISEMENT SYSTEM AND METHOD USING ADVERTISEMENT TERMINAL}

1 is a block diagram of an advertisement system using an advertisement terminal according to an embodiment of the present invention.

2 is a block diagram of an advertising terminal according to an embodiment of the present invention.

3 is a flowchart illustrating a method of providing advertisement media data according to an embodiment of the present invention.

4 is a flowchart illustrating a method of playing advertisement media data according to an embodiment of the present invention.

5 illustrates an example of a computer system architecture that may be used to implement one embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

110: advertising terminal 111: human body detection sensor

112: imaging device 113: RTC (Real Time Clock)

114: memory unit 115: control unit

116: wireless communication unit 117: output unit

120: external communication device 130: store POS server

140: ad server 150: advertiser terminal

The present invention relates to an advertising system, and more particularly, to an advertising system and method for reproducing advertisement media data under the control of an advertiser by transmitting and receiving data in both directions with an advertisement server using an advertisement terminal.

Most consumer goods purchased by modern people, such as groceries, clothing, and sundries, are sold at convenience stores, supermarkets, large discount stores, and department stores.

The final product selection and purchase realization is achieved by visually and tactilely observing the products displayed on the shelves, and when the consumer is exposed to appropriate advertisements at the moment of selection, the consumer's desire to purchase is strongly strengthened. It can be irritating.

A common method for advertising merchandise on store merchandise shelves is to place a page or pamphlet displaying brief information about the merchandise on the side of the merchandise shelf.

However, such advertising is a static method, which does not bring about a great interest of consumers, does not actively respond to changes in various consumer groups, and provides detailed information on how to use the product and its effects. It is not enough.

Meanwhile, Korean registered utility model No. 20-0424750 discloses a merchandise having a display device that provides consumers with information about a product visually and audibly.

The display device is installed at one side of the display rack, and when motion of a person around the display device is detected by the motion detection sensor, the stored video information is reproduced to provide consumers with information about a product.

As such, when information or an advertisement about a product is provided through the display device, the information can be faithfully provided by outputting various information about the product as an image and a voice.

However, the display apparatus does not consider the information on the consumer class at each time zone in the store, and if only the movement of a person is detected around the device, the display apparatus repeatedly outputs the same advertisement data, and thus there is a limit in stimulating the purchase desire of various consumer groups. .

Accordingly, there is a need for an advertisement terminal capable of provoking a consumer's desire to purchase by actively responding to a tendency of various consumer groups and changes in the consumer class according to time slots in a store.

One embodiment of the present invention, in order to solve the above-mentioned problems of the prior art, by using the advertising terminal and the advertising terminal and the advertising server bidirectionally, by analyzing the propensity of various consumer groups and the change of consumer groups by time zone in the store appropriate advertisement By reproducing media data, there is provided an advertising system and method that can promote consumer's desire to purchase.

As a technical means for achieving the above object, the first aspect of the present invention is a method for playing advertisement media data in an advertisement terminal, the advertisement reproduction condition data including information on the advertisement media data to be reproduced for each time period from the advertisement server Receiving the advertisement media data; receiving the advertisement media data from the advertisement server; receiving the time information from the real time clock (RTC); and receiving the corresponding advertisement media data based on the received time information and the advertisement reproduction condition data. It provides a method of playing advertising media data comprising the step of playing.

According to a second aspect of the present invention, there is provided a method of playing advertisement media data in an advertisement terminal, wherein the advertisement reproduction condition includes information on advertisement media data to be played according to the number of consumers passing in front of the advertisement terminal for a predetermined time from the advertisement server. Receiving the data, receiving the advertisement media data from the advertisement server, counting the number of consumers passing in front of the advertisement terminal for a predetermined time by using the human body sensor and the RTC, and counting the number of consumers The present invention provides a method for reproducing advertisement media data, comprising reproducing corresponding advertisement media data based on advertisement reproduction condition data.

According to a third aspect of the present invention, there is provided a method of controlling advertisement data played in an advertisement terminal through an advertisement server, the method comprising: receiving consumer information including information on the number of consumers passing in front of the advertisement terminal for a predetermined time from the advertisement terminal; And generating advertisement reproduction condition data based on the received consumer information, transmitting the advertisement reproduction condition data to the advertisement terminal, and transmitting the advertisement media data to the advertisement terminal.

According to a fourth aspect of the present invention, there is provided an advertisement terminal for playing advertisement media data, comprising: a wireless communication unit for receiving advertisement reproduction condition data including advertisement media data and information about advertisement media data to be reproduced for each time zone from an advertisement server; It provides an advertising terminal including a control unit for playing the corresponding advertising media data based on the RTC and time information and the advertisement playback condition data for outputting the.

A fifth aspect of the present invention provides an advertisement terminal for playing advertisement media data, wherein the advertisement includes advertisement media data and information about advertisement media data to be played according to the number of consumers passing in front of the advertisement terminal for a predetermined time from the advertisement server. A wireless communication unit for receiving reproduction condition data, an RTC for outputting visual information, a human body sensor for detecting a consumer passing in front of an advertisement terminal, and generating a consumer detection signal, and a preliminary method based on the visual information and the consumer detection signal. It provides an advertising terminal including a control unit for counting the number of consumers passing in front of the advertising terminal for a predetermined time, and reproduces the corresponding advertising media data based on the counted number of consumers and the advertisement reproduction condition data.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

In this specification, "advertisement media data" includes not only "video" but also "image", "text", "sound source", and the like, "video" includes "MPEG2", "MPEG4", "H.264", and "WMV". This includes all content with motion in frames, including file formats such as ”,“ ASF ”,“ AVI ”,“ DIVX ”, and“ XVID ”.

As used herein, the term "sound source" includes music files such as MP3, OGG, WAV, WMA, AAC, and the like, Synthetic Music Mobile Application Format (SMAF), Standard Midi File (SMF), MP3 bell, and the like.

Those skilled in the art will readily understand that the present invention can be extended to various kinds of "advertisement media data".

Hereinafter, an advertisement system using an advertisement terminal according to an embodiment of the present invention will be described with reference to FIG. 1. 1 is a block diagram of an advertisement system 100 using an advertisement terminal 110 according to an embodiment of the present invention.

The in-store advertisement system may include an advertisement terminal 110, an external communication device 120, a store POS server 130, an advertisement server 140, and an advertiser terminal 150.

Hereinafter, the advertisement terminal 110 will be described as communicating with the advertiser terminal 150 via the external communication device 120, the store POS server 130, and the advertisement server 140, but this is only an example and is not limited thereto. no. In an embodiment of the present invention, one or more of the external communication device 120, the store POS server 130, and the advertisement server 140 may be omitted as necessary, and may be integrated as one component or coupled to another component. May be

The advertisement terminal 110 is installed at one side of the merchandise display rack in the store, and performs two-way data communication with the advertisement server 140 or the advertiser terminal 150 directly or indirectly through an external communication device 120 installed in the store.

The advertisement terminal 110 directly or indirectly generates consumer information, visual information, image data, etc., including the number of consumers counted for a predetermined time using a human body sensor, an image sensor, and a real time clock (RTC). This is delivered to the external advertising server 140 or the advertiser terminal 150.

Also, the advertisement terminal 110 receives the advertisement media data and the advertisement reproduction condition data directly or indirectly from the advertisement server 140 or the advertiser terminal 150, and then receives the advertisement media data based on the advertisement reproduction condition data. Display.

The advertisement terminal 110 may be set to play only an advertisement for a specific product or a specific product group. In this case, the advertisement terminal 110 may analyze the identifier of the advertisement media data received from the outside and store the received advertisement media data only when it corresponds to the identifier supported by the advertisement terminal 110. The identifier may be, for example, an identifier indicating a specific product or an identifier indicating a specific product group.

Program code for implementing an aspect of the present invention may be code such as C, C ++, HTML, XML, Java, JavaScript, or any that may be compiled on or executed on the advertising terminal 110. It should be appreciated that it may be another suitable scripting language (eg, VB script), or any other suitable programming language.

The external communication device 120 receives the consumer information, the visual information, and / or the image data including the number of consumers counted for a predetermined time from the advertisement terminal 110 and transmits it to the store POS server 130 and stores the store POS. The advertisement reproduction condition data and the advertisement media data received from the server 130 are transmitted to the advertisement terminal 110.

The external communication device 120 may be installed as many as necessary in a store in order to smoothly communicate with the advertisement terminal 100.

As a method of transferring data between the external communication device 120 and the advertisement terminal 110, not only wireless communication but also a connection method using Bluetooth, an Infrared Data Association (IrDA) technology, and the like may be used.

Store POS server 130 serves to connect the external advertising server 140 and the advertising terminal 110 in the store, in addition to the basic function of the server for logistics management of the entire store.

The store POS server 130 may be connected to the advertisement server 140 through the Internet or a telephone line (PSTN), and may be connected to the advertisement terminal 110 and the external communication device 120 inside the store.

The store POS server 130 receives consumer information, visual information, image data, and the like from the advertisement terminal 110 through the external communication device 120 and transmits the same to the advertisement server 140.

In addition, the store POS server 130 receives advertisement data including advertisement media data and advertisement reproduction condition data from the advertisement server 140 and transmits the advertisement data to the external communication device 120.

Meanwhile, the store POS server 130 may analyze a product (group) identifier included in the received advertisement data, and transmit the advertisement data only to the external communication device 120 corresponding to the identifier, or may provide a product (group) identifier. All advertising data may be delivered to the entire external communication device 120 without analyzing.

The advertisement server 140 receives consumer information, visual information, and image data from the store POS server 130 to generate consumer propensity data, and the advertiser transmits the consumer propensity data from the advertiser terminal 150 through the Internet. Post it for viewing.

For example, the advertisement server 140 may generate consumer propensity data including an age group, a gender, a preferred product, and a consumer group density by time zone based on the consumer information, visual information, and image data. Can be.

The advertiser analyzes the above-described consumer disposition data posted on the advertisement server 140 through the advertiser terminal 150, and based on this, the advertisement video, advertisement animation, advertisement sound effect, etc. suitable for inducing the consumer's desire to purchase in the store. To produce advertising media data.

In addition, the advertiser produces advertisement reproduction condition data for a specific product or a specific product group based on the consumer tendency data.

For example, if consumer orientation data shows that housewives visit stores primarily between 4 pm and 6 pm to prepare dinner, advertisers may choose between 4 pm and 6 pm (110) If there are more than 3 customers per minute, the advertising media data and the advertisement playback conditions indicating that the dinner side cooking course using the "○○ seasoning" or the "○○ seasoning" will be given a gift. By producing the data, it is possible to efficiently promote the consumer's desire to buy.

The advertisement media data and advertisement reproduction condition data generated in this manner are finally transmitted to the advertisement terminal 110 by the advertiser terminal 150.

Advertiser terminal 150 may be, for example, a desktop personal computer, workstation, notebook, laptop, PDA, cellular phone, kiosk, Ultra Mobile PC (UMPC), Tablet PC (Tablet PC) or any WAP-enabled device or And any other computing device capable of interfacing directly or indirectly with the Internet.

Advertiser terminal 150 typically runs a browsing program, such as a Microsoft Internet Explorer browser, a Netscape Navigator browser, a Mozilla browser, an Opera browser, or a WAP-enabled browser in the case of a cellular phone, PDA, or other wireless device. Allows the user to access, process and view the information and pages available from the ad server 140 via the Internet.

Advertiser terminal 150 also typically includes a graphical user interface (GUI) provided by a browser on a display (eg, a monitor screen, an LCD display, etc.), in relation to the pages, forms, and other information provided by ad server 140. one or more user interface devices such as a keyboard, mouse, touch screen, pen, etc. to interface with the user interface.

Hereinafter, the structure and function of the advertising terminal 110 according to an embodiment of the present invention will be described with reference to FIG. 2. 2 is a block diagram of an advertising terminal 110 according to an embodiment of the present invention.

The advertisement terminal 110 includes a human body sensor 111, an imaging device 112, a real time clock (RTC) 113, a memory unit 114, a controller 115, a wireless communication unit 116, and an output unit 117. Includes.

The advertisement terminal 110 may include, for example, a PDA capable of wireless communication, a PMP, a digital multimedia broadcasting (DMB) terminal, an Ubiquitous Robotic Companion (URC), and various embedded devices, but is not limited thereto. Does not.

The human body detecting sensor 111 detects the presence of a human body moving around by detecting thermal infrared rays or human body waves emitted from the human body. When the human body is detected, the consumer detection signal is transmitted to the controller 115.

For example, an image pickup device such as a CMOS or a CCD may be used as the image pickup device 112. The image pickup device 112 generates image data by capturing an image in front of the advertisement terminal 110, and controls the generated image data. 115).

The RTC 113 is a device that outputs real time information such as a clock, and generates and transmits the time information to the controller 115.

The memory unit 114 includes image data photographed by the imaging device 112, consumer information generated by the control unit 115, visual information received from the RTC 113, advertisement media data received from the outside, and advertisement reproduction conditions. Save the data.

The controller 115 matches the image data received from the imaging device 112 with the time information received from the RTC 113, and transmits the matched image data to the wireless communication unit 116. The controller 115 may store the image data and time information in the memory unit 114 as needed.

In addition, the controller 115 counts the number of consumers passing in front of the advertisement terminal 110 for a predetermined time by using the consumer detection signal received from the human body sensor 111 and the time information received from the RTC 113. In addition, the counted number of consumers is transmitted to the wireless communication unit 116 together with the visual information.

As described above, the image data transmitted to the wireless communication unit 116 and the counted number of consumers are later transmitted to the advertisement server 140 and used as basic data for generating consumer propensity data.

In addition, the controller 115 receives advertisement media data and advertisement reproduction condition data from the wireless communication unit 116 and stores the advertisement media data and the advertisement reproduction condition data in the memory unit 114. The controller 115 may analyze the product identifier included in the received advertisement media data or advertisement reproduction condition data and store it in the memory unit 114 only when it corresponds to the identifier supported by the advertisement terminal 110.

In addition, the controller 115 analyzes the advertisement reproduction condition data, selects the corresponding advertisement media data among the advertisement media data stored in the memory unit 114, and transmits the corresponding advertisement media data to the output unit 117.

For example, the controller 115 may extract the corresponding advertisement media data from the memory unit 114 based on the time information received from the RTC 113 and the advertisement reproduction condition data and transmit the extracted advertisement media data to the output unit 117. In this case, the advertisement playback condition data may include a playlist of advertisement media data to be played for each time zone.

As a more specific example, when the consumer density of the store is found to be around 4 pm on weekdays at school and about 6 pm on a weekday, it is a young woman who leaves the workplace. From 4 pm on weekdays may be set to play the advertising media data for vitamin drinks that the youth is a favorite celebrity, and from 6 pm on weekdays to play advertising media data about green tea that helps to lose weight .

In addition to the beverage products as illustrated, if all advertisements are displayed in a manner similar to the above, the product sales rate can be dramatically increased.

As another example, the controller 115 may use the consumer detection signal received from the human body sensor 111 and the time information received from the RTC 113 to determine the number of consumers passing in front of the advertisement terminal 110 for a predetermined time. May be counted, and the corresponding advertisement media data may be extracted from the memory unit 114 and transferred to the output unit 117 based on the counted number of consumers and advertisement reproduction condition data. In this case, the advertisement reproduction condition data may include a playlist of advertisement media data to be reproduced according to the number of consumers counted for a predetermined time.

The wireless communication unit 116 receives the consumer information, the visual information, and the image data including the number of consumers counted for a predetermined time from the control unit 115 and transmits the information to the external communication device 120.

In addition, the wireless communication unit 116 transmits the advertisement reproduction condition data and the advertisement media data received from the external communication device 120 to the controller 115. The wireless communication unit 116 may use, for example, wireless or infrared communication.

The output unit 117 reproduces the advertisement media data received from the control unit 115 using, for example, a monitor screen, an LCD display, or a speaker.

Hereinafter, a method of providing advertisement media data of an advertisement system according to an embodiment of the present invention will be described with reference to FIG. 3. 3 is a flowchart illustrating a method of providing advertisement media data according to an embodiment of the present invention.

In step S311, a real time clock (RTC) generates current time information and transmits it to the controller.

In step S312, the image pickup device captures an image in front of the advertisement terminal, thereby generating image data and transmitting the image data to the controller. The captured image data is used to grasp the changes in the consumer base by time zone, the mood of the store, and the preferences and dispositions of various consumer bases regarding the products in front of the advertisement terminal.

In step S313, the human body sensor detects the movement of the consumer in front of the advertisement terminal to generate a consumer detection signal, and the control unit of the consumer passes the advertisement terminal for a predetermined time based on the consumer detection signal and the visual information. Count the numbers.

The advertisement terminal transmits the consumer information, the image data, and the visual information including the counted number of consumers to the external communication device through various methods such as wireless communication or infrared communication, and the external communication device sends them back to the store POS server. It transmits (S320).

In operation S330, the store POS server transmits consumer information, image data, and visual information to an advertisement server outside the store through various paths such as the Internet or a telephone line (PSTN).

In step S331, the advertisement server generates and publishes the consumer propensity data based on the consumer information, the image data, and the visual information received from the store POS server, and the advertiser uses the advertiser terminal through the Internet or a telephone line. Browse the consumer propensity data posted at (S340).

Through step S340, the advertiser can grasp various information about the situation of the store and the consumer without the help of a separate market research agency.

In step S341, the advertiser generates advertisement media data such as an advertisement video, an advertisement animation, and an advertisement sound effect based on the consumer propensity data, and the advertisement is reproduced according to a specific situation at an appropriate time period. Send to the server (S350).

In step S360, the advertisement server transmits the advertisement reproduction condition data and the advertisement media data received from the advertiser terminal through the Internet or a telephone line to the store POS server.

In step S370, the store POS server analyzes an identifier included in the advertisement media data or the advertisement playing condition data (S361), and transmits it to only the corresponding external communication device, or transmits it to all external communication devices without analyzing the identifier. do. The external communication device that receives the advertisement media data or the advertisement reproduction condition data from the store POS server transmits it to the advertisement terminal again (S370).

In step S371, the advertisement terminal receives advertisement reproduction condition data or advertisement media data from an external communication device.

In this case, the advertisement terminal may analyze the product identifier included in the advertisement media data or the advertisement reproduction condition data and store the received advertisement media data only when it corresponds to the identifier supported by the advertisement terminal.

Hereinafter, a method of playing advertisement media data in an advertisement terminal according to an embodiment of the present invention will be described with reference to FIG. 4. 4 is a flowchart illustrating a method of playing advertisement media data according to an embodiment of the present invention.

The human body sensor of the advertisement terminal detects the movement of the consumer in front of the advertisement terminal to generate a consumer detection signal (S410), and the RTC generates visual information (S420).

In step S430, the number of consumers who passed in front of the advertisement terminal for a predetermined time is counted based on the visual information generated through the RTC and the consumer detection signal generated by the human body sensor.

Thereafter, the number of consumers counted for the predetermined time and the advertisement playing condition data are compared (S440), and when the condition indicated by the advertisement playing condition data and the counted number of consumers match, the corresponding advertisement media data is extracted. (S450), and reproduces it through output means such as an LCD monitor and / or a speaker (S460).

In the advertisement terminal of the present invention, a method of playing advertisement media data according to advertisement reproduction condition data input by an advertiser may change in real time.

Up to now, although the advertising terminal has been described as communicating with the advertiser terminal via an external communication device, a store POS server and an advertising server, it will be readily understood by those skilled in the art that the present invention is not necessarily limited thereto. In an embodiment of the present invention, one or more of an external communication device, a store POS server, and an advertisement server may be omitted as necessary, and may be integrated as one component or combined with another component.

The invention can also be embodied in the form of a recording medium containing instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

Some or all of the components or operations of the advertisement terminal, the store POS server, the advertisement server, or the advertiser terminal of the present invention may be implemented using a computer system having a general-purpose hardware architecture.

5 illustrates an example of a computer system architecture that may be used to implement one embodiment of the present invention. In one embodiment, hardware system 800 includes processor 810, cache 815, memory 815, and one or more software applications and drivers related to the functions described above.

Additionally, hardware system 800 includes a high performance input / output (I / O) bus 840 and a standard I / O bus 870. The host bridge 820 couples the processor 810 to the high performance I / O bus 840, and the I / O bus bridge 850 couples the two buses 840 and 870 with each other. System memory 860 and network / communication interface 830 are coupled to high performance I / O bus 840. The hardware system 800 may further include a video memory (not shown) and a display device coupled to the video memory. Mass storage 880 and I / O port 890 are coupled to standard I / O bus 870. Hardware system 800 may optionally include a keyboard and pointing device, and a display device (not shown) coupled to standard I / O bus 870. Collectively, these elements are intended to represent a wide range of computer hardware systems, including but not limited to general purpose computer systems based on appropriate processors.

The components of hardware system 800 are described in more detail below. More specifically, network interface 830 provides communication between a hardware system and any wide range of networks, such as an Ethernet (eg, IEEE 802.3) network or the like. The network interface 830 connects between the hardware system 800 and the network so that the hardware system 800 manages their databases. Mass storage 880 provides permanent storage for data and programming instructions to perform the above-described functions implemented in the present invention, and system memory 860 (e.g., DRAM) is implemented by processor 810. It provides temporary storage for data and programming instructions as it is performed. I / O port 890 is one or more serial and / or parallel communication ports that provide communication between additional peripheral devices that may be coupled to hardware system 800.

Hardware system 800 may include various types of system architectures, and various components of hardware system 800 may be rearranged. For example, the cache 815 may be embedded in the processor 810. Optionally, cache 815 and processor 810 may be bundled together as a processor module, where processor 810 may be referred to as a processor core. In addition, certain embodiments of the invention may not require or include all of the foregoing components. For example, peripherals shown as being coupled to the standard I / O bus 870 may couple to the high performance I / O bus 840. In addition, in any embodiment there may be only one bus and components of hardware system 800 may be coupled to that one bus. Moreover, hardware system 800 may include additional components such as additional processors, storage devices, or memory. As discussed below, in one embodiment, the operation of the present invention may be implemented as a series of software routines driven by hardware system 800. Such software routines include a plurality or series of instructions that may be executed by a processor in a hardware system such as processor 810. First, a series of instructions are stored in a storage device such as mass storage device 880. However, the sequence of instructions may be stored on any suitable storage medium, such as diskette, CD-ROM, ROM, EEPROM, or the like. Moreover, the series of commands need not be stored locally, and can be received from a remote storage device such as a server on the network via the network / communication interface 830. The instructions are copied from a storage device such as mass storage device 880 to system memory 860 and accessed and executed by processor 810.

The operating system manages and controls the operation of the hardware system 800, including data input / output with software applications (not shown). The operating system provides an interface between the software applications running on the system and the hardware components of the system. Operating system according to an embodiment of the present invention may be Microsoft Windows 95/98 / NT / XP / VISTA / CE / XPe operating system. However, the present invention can also be used in other suitable operating systems, such as Apple Computer's Apple Macintosh operating system, UNIX operating system, Linux operating system, and the like.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

According to some embodiments of the present invention described above, the advertisement terminal bidirectionally communicates with the advertiser terminal, thereby reproducing the consumer's desire to purchase the advertisement media data according to the propensity of various consumer groups and the change of the consumer group according to time zones in the store. can do.

Claims (16)

In the method for playing the advertising media data in the advertising terminal, Receiving advertisement playing condition data including information on advertisement media data to be played for each time zone from the ad server; Receiving advertisement media data from the advertisement server; Receiving time information from a real time clock (RTC); and Playing the corresponding advertisement media data based on the received time information and the advertisement reproduction condition data; Advertising media data playback method comprising a. In the method for playing the advertising media data in the advertising terminal, Receiving advertisement reproduction condition data including information on advertisement media data to be played according to the number of consumers passing in front of the advertisement terminal for a predetermined time from an advertisement server; Receiving advertisement media data from the advertisement server; Counting the number of consumers passing in front of the advertisement terminal for a predetermined time using a human body sensor and an RTC; and Playing the corresponding advertisement media data based on the counted number of consumers and the advertisement playing condition data; Advertising media data playback method comprising a. The method of claim 2, The advertisement playback condition data further includes information about advertisement media data to be played for each time zone. The method of claim 2, Transmitting the counted number of consumers to the ad server. The method according to claim 1 or 2, And storing the image in front of the advertisement terminal by using an image pickup device and transmitting the image to the advertisement server. The method according to claim 1 or 2, And analyzing the product identifier included in the received advertisement media data and storing the received advertisement media data if it corresponds to an identifier supported by the advertisement terminal. In the method for controlling the advertising data to be played in the advertising terminal via the advertising server, Receiving consumer information including information on the number of consumers passing in front of the advertisement terminal for a predetermined time from the advertisement terminal; Generating advertisement reproduction condition data based on the received consumer information and transmitting the advertisement reproduction condition data to the advertisement terminal; Transmitting advertisement media data to the advertisement terminal. Advertising control method comprising a. The method of claim 7, wherein The advertisement playing condition data includes information on advertisement media data to be played for each time zone. The method of claim 7, wherein The advertisement reproduction condition data includes information on advertisement media data to be reproduced according to the number of consumers passing in front of the advertisement terminal for a preset time. The method of claim 7, wherein The consumer information further includes the image information in front of the advertising terminal. The method of claim 7, wherein The advertising media data includes a product identifier. In an advertising terminal for playing advertising media data, A wireless communication unit which receives advertisement reproduction condition data including advertisement media data and information on advertisement media data to be reproduced for each time zone, from the advertisement server; RTC to output visual information and A control unit for reproducing corresponding advertisement media data based on the visual information and the advertisement reproduction condition data Advertising terminal comprising a. In an advertising terminal for playing advertising media data, A wireless communication unit for receiving advertisement reproduction condition data including advertisement media data and information regarding advertisement media data to be reproduced according to the number of consumers passing in front of the advertisement terminal for a predetermined time from an advertisement server; RTC to output visual information, A human body sensor which detects a consumer passing in front of the advertisement terminal and generates a consumer detection signal; Counting the number of consumers passing in front of the advertisement terminal for a preset time based on the time information and the consumer detection signal, and reproduces the corresponding advertisement media data based on the counted number of consumers and the advertisement reproduction condition data. Control unit Advertising terminal comprising a. The method of claim 13, And the wireless communication unit transmits the counted number of consumers to the advertisement server. The method according to claim 12 or 13, Further comprising an image pickup device for storing the image in front of the advertising terminal, The wireless communication unit transmits the stored image to the advertisement server. The method according to claim 12 or 13, And the control unit analyzes the product identifier included in the received advertisement media data and stores the received advertisement media data when it corresponds to an identifier supported by the advertisement terminal.

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