KR20090002070A - Electronic-commerce method and the system which use the ubiquitous - Google Patents

Abstract

An electronic commerce method using a ubiquitous base blogging method, in which blogging activity operates extempore, and a system using the same are provided to purchase various products. An electronic commerce method using a ubiquitous base blogging method, in which blogging activity operates extempore comprises: a step of searching a storage by a user agent once the portable terminal inputs a shopping information of the user, providing a shopping purpose list and storing the shopping purpose list which is chosen by user in the user blog of the storing device(S302~S308); a step of assigning a blog master according to the location of the portable device and producing a product list by searching a detail product information relating to the shopping purpose list using the blog master in the storage(S312) and a step of producing an product order list using the product list by the user agent and recommending a purchasable product purchase list after negotiating with each product through a predetermined negotiation algorithm.

Description

Electronic commerce method and the system which use the ubiquitous blogging method

1 is a diagram illustrating a schematic configuration of an electronic commerce system using a ubiquitous based blogging method according to an embodiment of the present invention.

2 is a diagram illustrating a detailed block configuration of an electronic commerce system using a ubiquitous based blogging method according to an embodiment of the present invention.

3 is a flowchart illustrating a process of processing shopping information in an electronic commerce method using a ubiquitous-based blogging method according to an exemplary embodiment of the present invention.

4 is a flowchart illustrating an input process of price negotiation information in an electronic commerce method using a ubiquitous based blogging method according to an embodiment of the present invention.

5 is a flowchart illustrating a purchasing process of an electronic commerce method using a ubiquitous based blogging method according to an embodiment of the present invention.

6 is a flowchart illustrating a method for recommending a product through negotiation between a user agent and a product agent according to an embodiment of the present invention.

**** Explanation of symbols for the main parts of the drawing ****

100: status information detection means 200: storage means

210: U-Product Blog Server 250: U-Product Blog Master Server

270: U-Product Blog Master UDDI 300: Wireless Network

400: mobile terminal

The present invention relates to an electronic commerce method and system using a ubiquitous based blogging method.

More specifically, in the ubiquitous environment, ubiquitous-based blogging activities can be performed immediately and ubiquitous-based blogging methods that enable blogging activities between humans and objects can be recommended and purchased. E-commerce method and system using the blogging method of the present invention.

Initially, the wireless Internet service, that is, the Internet service using a portable terminal, provided only a fragmentary service such as a ringtone download or a mobile game. However, as the external environment changes, such as the opening of a mobile communication network, a user of a portal platform is used. Based on the base services, it is easier to provide wired and wireless integrated Internet services, and the speed of the network is improved with the introduction of synchronous EvolUtion-Data Only (EV-DO) or International Mobile TelecommUnication-2000 (IMT-2000). Accordingly, more various services can be provided.

In addition, the development of relational wired and wireless services in which the wireless network and the wired network interwork is being accelerated. For example, an instant messenger service or a mobile mini homepage are provided by using a mobile terminal. In addition, a mobile blog (Blog) service is provided, and recently appeared 'Moblog' is a compound word of 'mobile' and 'blog'. You can upload content such as in real time.

Blogging has already begun to attract attention as a new source of knowledge, for example Microsoft's Windows Live Space is a free blogging service, with more than 100 million users worldwide already working as bloggers. According to the Pew Internet & American Life Project, in 2005, 120 million people blog in the United States.

In addition, a large number of blogs tend to build a cross-referenced network, and the new word "Blogosphere" has emerged. The word blogosphere is a combination of the words blog and ecosystem. Sifty, the founder and chief executive of Technorati, generates an average of 4.6 blogs per second.

However, existing blogging systems have been vulnerable to supporting instant blogging while the user is moving. Of course, as an attempt to overcome this problem, a mobile blogging system has been introduced to enable portable and wirelessly connected blogging, but it is still difficult to immediately listen to the opinions of other bloggers and obtain knowledge.

In other words, existing blogging allows users to post information on their own or other people's blogs, but it is still difficult to get feedback quickly. For this purpose, all objects in the environment other than humans are immediately available for themselves. To develop and interact with blogging, we are developing technology that makes it easy to get information about attached objects using ubiquitous sensors. Examples include Moblogging, Intelligent Blogging, and Ubiquitous Blogging. (U-Blogging).

 The moblogging is to enable blogging on the fly, and a mobile or portable terminal capable of inputting information in the field is essential.In the intelligent blogging, the blogging activity is processed as a batch, but To support blogging, the object collects the basic contents to blog by itself through intelligent software or agent owned by the agent, extracts meaningful contents through inference, and makes blogging automatically without human intervention, and the ubiquitous blogging (U) -Blogging enables blogging activities to be done immediately and at the same time enables blogging activities between humans and objects.

On the other hand, the development of the system using the development of the ubiquitous environment is actively in progress, and in particular, research on electronic commerce using ubiquitous blogging (U-Blogging) is being variously developed.

In order to solve the problems described above, the present invention provides a variety of product purchases using a ubiquitous-based blogging method that enables blogging activities in an ubiquitous environment and enables blogging activities between humans and objects. An object of the present invention is to provide an e-commerce method and system using a ubiquitous-based blogging method.

As described above, in the electronic commerce method using a mobile terminal, a storage means, and a situation information detecting means, (a) when the user's shopping information is input from the mobile terminal, the user agent assigned to the user uses the storage means. Providing a shopping object list generated by searching, and storing the shopping object list selected by the user in a user blog of the storage means; (b) assigning a blog master according to the location of the portable terminal, and searching the detailed product information related to the shopping object list in the storage means by the blog master to generate a product list; And (c) generating, by the user agent, a product ranking list using the product list, negotiating with each product through a predetermined negotiation algorithm, and then recommending a purchaseable product purchase list. It provides an e-commerce method using a ubiquitous-based blogging method comprising a,

Performs wireless communication with the situation information detecting means with a unique identification number, receives shopping information and price negotiation information from the user, transmits it to a storage means, receives a list of available product purchases, provides the user to the user, and A mobile terminal for transmitting a selected product purchase list to storage means to determine a product purchase; And receiving the location information of the mobile terminal from the situation information detecting means, assigning a blog master, and receiving shopping information and price negotiation information from the mobile terminal, and negotiating with a user agent and a product agent to obtain a purchase list of products available for purchase. Generating means for transmitting to the portable terminal, and using the product purchase list selected by the user to purchase, pay and settle the product; It is achieved by providing an e-commerce system using a ubiquitous-based blogging method comprising a.

Hereinafter, an electronic commerce method and an electronic commerce system using a ubiquitous-based blogging method, which is a preferred embodiment of the present invention, will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a schematic configuration of an electronic commerce system using a ubiquitous based blogging method according to an embodiment of the present invention. 2 is a diagram illustrating a detailed block configuration of an electronic commerce system using a ubiquitous based blogging method according to an embodiment of the present invention.

Referring to Figures 1 and 2 in more detail e-commerce system using a ubiquitous based blogging method,

The system of the present invention can be configured to include the situation information detecting means 100, the storage means 200, the wireless network 300 and the mobile terminal 400, etc., and can be variously designed by those skilled in the art Self-explanatory

The situation information detecting means 100 is a ubiquitous sensor using RFID (radio freqUency identification) to sense temperature, acceleration, location information, pressure, fingerprint, gas, etc., and constitutes a network between ubiquitous sensors. It is used to confirm the location information of the mobile terminal by performing wireless communication with the terminal 400.

In addition, the situation information detecting means 100 has a unique identification number, and senses the temperature, acceleration, location information, pressure, fingerprint, gas, etc. of a specific space for each time zone and transmits the situation information detecting means to the storage means 200. It also performs the function of saving by unique identification number of.

The storage means 200 is connected to a wired / wireless network to create and service a user blog, a user agent, a product blog corresponding to each of all products, and assign a product agent managing the product blog, between products or between customers and products. Provides for blogging.

The product owns a product agent representing itself to perform management tasks such as recording or storage, and has its own unique number, which is preferably stored in a tag having a wireless communication and memory such as RFID, and the composition of information For example, the various information related to the product has an associated 'owl' file, and the 'owl' file further includes a general area, a private area, and a protected area. Is preferred.

The general area is an area for managing information and knowledge that is open to the public, the personal area is an area that is managed only by product agents assigned to each product, and the protection area is an area that is allowed only to a specific community. Could be.

The product information may include a product ID, a product type, a product name, a product specification, a detailed description, a use purpose, connection information related to the product, a content URI for advertisement, and the like.

In particular, the agent used for the user agent, product agent, etc. is a program having a file name of 'exe', and performs various functions such as transmitting and receiving, recording, storing, and negotiating various information by a predefined algorithm. These features may use open agents such as FIPA ACLs developed by FIPA, or use agent communication languages associated with architectures such as FIPA ACLs.

In addition, by receiving the location information of the mobile terminal from the situation information detecting means 100 and assigns a blog master to manage all the product information of a specific region, and receives the shopping information and price negotiation information from the mobile terminal 400 Negotiation between the user agent of the mobile terminal and the product agent of the product blog generates a purchaseable product purchase list and transmits the purchased product list to the mobile terminal 400, and the user agent uses the product purchase list selected by the user to send the product. They make purchases, make payments and settle down, and store the information in a user blog.

In particular, the storage means 200 is divided into the U-product blog server 210, the U-product blog master server 250 and the U-product blog master UDDI (270) by the detailed functions of each other through the wired and wireless network It can also be configured to interoperate. Of course, such a configuration is not limited to this, it will be apparent to those skilled in the art that can be configured in various ways.

The U-product blog server 210 generates, stores and manages the user blog, product blog or product index blog, and the location of the mobile terminal 400 received from the context information detecting means 100. Send information to the U-Product Blogmaster UDDI 270 and record or store recordable information generated by the Blog Master, User Agent, Product Agent or Negotiation Agent in the User Blog, Product Blog or Product Index Blog Do this.

The U-product blog master UDDI 270 is the information of the blog master for managing all the product information of a specific region, the information of the user agent for managing the user blog, the information of the product agent for managing the product blog or the user agent and the product agent Store and manage the information of the negotiation agent to induce the negotiation, and using the location information of the mobile terminal received from the U-product blog server 210 to create or assign a blog master or negotiation agent of the specific region Play a role.

The U-product blog master server 250 negotiates to induce negotiation of a blog master managing all product information of a specific region, a user agent managing a user blog, a product agent managing a product blog, or a product agent and a product agent. It is configured to include an agent, using the location information of the mobile terminal 400 received from the U-product blog master UDDI (270) assigns and manages the blog master, user agent, product agent or negotiation agent of the specific region It performs the function.

Figure 2 is an embodiment showing a detailed block configuration of the e-commerce system using the ubiquitous-based blogging method of the present invention, it is apparent that such a configuration can be configured in various forms by those skilled in the art.

The wireless network 300 is a wireless communication network providing a wireless communication function such as GPS, RFID, EKAW, UWB, CELL, etc., and uses a base system of local and long distance wireless communication networks and does not meet the purpose of the present invention. Will be omitted.

The portable terminal 400 is a portable terminal such as a mobile communication terminal, PDA, PMP, etc. carried by the user, performs a wireless communication with the situation information detecting means 100 with a unique identification number, and the shopping information from the user Receives a price negotiation information and transmits it to the storage means 200, receives a list of available product purchases and provides it to the user, and transmits the product purchase list selected by the user to the storage means 200 to determine the product purchase Provide an interface.

Hereinafter, the operation principle and the e-commerce method of the e-commerce system using the ubiquitous-based blogging method as described above will be described in more detail.

3 is a flowchart illustrating a process of processing shopping information in an electronic commerce method using a ubiquitous-based blogging method according to an exemplary embodiment of the present invention. 4 is a flowchart illustrating an input process of price negotiation information in an electronic commerce method using a ubiquitous based blogging method according to an embodiment of the present invention. 5 is a flowchart illustrating a purchasing process of an electronic commerce method using a ubiquitous based blogging method according to an embodiment of the present invention. 6 is a flowchart illustrating a method for recommending a product through negotiation between a user agent and a product agent according to an embodiment of the present invention.

More specifically with reference to Figures 1 to 6,

When a user inputs shopping information, such as a shopping place, an event, a shopping purpose, and a quantity, into a portable terminal 400 carried by the user (S302), the user agent assigned to the portable terminal 400 is a user. After checking whether all of the shopping information has been entered (S304),

Search the product index blog that stores the product information of all the product blogs previously stored in the storage means 200 by using the input shopping information to list the products related to the shopping information (shopping place, event, shopping purpose, quantity, etc.) To extract the shopping object list (S306).

The shopping purpose list generated as described above may be stored in a user blog previously assigned to the storage means by a user agent or stored in a separate memory (S308).

When a user carries the mobile terminal 400 and approaches a shopping place, that is, a market, a store, a department store, a mart, etc. for shopping, the mobile terminal 400 is a situation information sensing means 100 located around the shopping place. Wireless communication with the situation information detection means 100 is to transmit the location information of the portable terminal 400 to the storage means 200.

The storage means 200 receiving the location information of the mobile terminal 400 allocates a blog master for managing a shopping place corresponding to the location information of the mobile terminal, and the blog master of the storage means 200 After checking the shopping target list stored in the user blog or memory, create a product list that can search, extract and purchase all product blogs in a specific region that provides product information related to the shopping list and deliver it to the user agent. It becomes (S312).

On the other hand, the user agent is required to enter the price negotiation information, such as the desired price, allowable value range, weight for the product from the user via the mobile terminal 400 (S314),

If the user does not directly enter price negotiation information such as a desired price, an allowable value range, and a weight (S316), a preferred expert method is provided among various methods for pre-stored price negotiation for price negotiation (S318). When the user inputs various price negotiation information for price negotiation according to the selected expert method (S320),

The user preference of the product is calculated using the input price negotiation information (S322).

If, in step S316, the user directly inputs price negotiation information such as desired price, allowable value range, weight, and the like, the user agent calculates a user's preference of the product using the input price negotiation information (S322).

The user agent generates a product ranking list for negotiation with each product blog by using the product information through the product list and the user preference of the product (S324), respectively, according to the priority negotiation order of the product ranking list. After negotiating with the product blog, the product purchase list including the information and a list of recommended products that can be purchased through the mobile terminal 400 is recommended (S326).

The negotiation process with each product blog will be described in more detail with reference to FIG. 6.

When the product ranking list is generated by the user agent, the user agent selects a target negotiation product from the product ranking list (S402).

The user agent makes a negotiation request to the product blog of the selected priority negotiation target product, and the product agent (or object agent) of the product blog performs negotiation at the request of the user agent (S404).

First, the user agent proposes a negotiation proposal, and the product agent (or object agent) presents the negotiation proposal previously stored in the product blog and compares it with the user's negotiation proposal. If the user negotiation proposal is satisfied (S406),

The user agent discloses the information of the product currently under negotiation to product agents (or object agents) of other product blogs (S414), and then provides a product agent (or object agent) that provides a better negotiation than the product agent under negotiation. Will check to see if it exists. That is, if the product agent (or object agent) is presenting a negotiation proposal that can further satisfy the user (S414), the negotiation is started again, but if not, the user agent through the user's mobile terminal 400 I would recommend the product.

If the price presented by the product agent (or object agent) is greater than the price of the negotiation proposal presented by the user in step S406, step S412 is performed, and the product agent (or object) is larger than the price of the negotiation proposal proposed by the user in step S406. If the price suggested by the agent is smaller and there is a product agent (or object agent) presenting the same price (S408), the product agent (or object agent) which selects a product agent (or object agent) that presents the optimal value is compared by comparing the next-order item value. It is made (S410).

If the product agent (or object agent) determines whether to negotiate with the price negotiation proposal suggested by the user agent, and performs negotiation, step S412 is performed, but if there is a product agent (or object agent) presenting a better condition (S414), and performs step S408 again.

After the negotiation process as described above, the user agent provides the product purchase list to the user, and the user checks and purchases any one or more products selected from the product purchase list recommended by the user agent through the mobile terminal 400. (S328),

The purchase-selected product performs payment settlement by the user agent and requests through the mobile terminal 400 to receive product evaluation information on the product selected for purchase from the user.

When the user inputs the product evaluation information through the mobile terminal 400, the user agent stores the input product evaluation information in the user blog (S330), and delivers the product evaluation information to the product agent of the selected product blog. It is stored in the product blog (S332).

The product evaluation information stored as described above is used as information for later negotiation (S334).

Although one preferred embodiment of the present invention has been described above, it is clear that the present invention may use various changes, modifications, and equivalents, and may be applied in the same manner by appropriately modifying the above embodiments. Accordingly, the above description does not limit the scope of the invention as defined by the limitations of the following claims.

As described above, the electronic commerce method and system using the ubiquitous-based blogging method of the present invention has an effect of improvising blogging activities between humans and products in an ubiquitous based environment to perform various product recommendations and purchases based on user's needs. There is,

Another effect is that the user can confirm the evaluation information of other customers on the product in advance, thereby obtaining the satisfaction, reliability, etc. of the product to be purchased.

Claims (14)

In the electronic commerce method using a system consisting of a mobile terminal, a storage means, a situation information detection means connected to a wired or wireless network, (a) When the user's shopping information is input from the mobile terminal, the user agent assigned to the user searches for the storage means and provides the shopping object list generated by the user, and the shopping object list selected by the user is stored in the user blog of the storage means. Storing; (b) assigning a blog master according to the location of the portable terminal, and searching the detailed product information related to the shopping object list in the storage means by the blog master to generate a product list; And (c) generating, by the user agent, a product ranking list using the product list, negotiating with each product through a predetermined negotiation algorithm, and then recommending a purchaseable product purchase list; E-commerce method using a ubiquitous-based blogging method comprising a. The method of claim 1, wherein step (c) (d) If the recommended product purchase list is selected for purchase by the user, payment settlement is performed on the product selected for purchase by the user agent, and the product evaluation information on the purchased product is input from the user to the user blog of the storage means. Storing steps; E-commerce method using a ubiquitous-based blogging method made by further adding. The method of claim 2, wherein step (d) (d-1) when the product evaluation information is input from the user, the user agent stores the input product evaluation information in the user blog and delivers it to the product agent of the purchased product; And (d-2) the product agent recording or storing the received product evaluation information in a product blog of a purchased product for use as information for future negotiation; E-commerce method using a ubiquitous-based blogging method further comprises a. The method of claim 1, wherein the storage means It further includes any one or more of a blog master, a user blog and a user agent, a product blog and a product agent, or a product index blog that stores a summary of all products provided by the product blog and the product blog. E-commerce method using a ubiquitous based blogging method characterized in that. The method of claim 1, wherein step (b) (b-1) confirming a location of the mobile terminal through wireless communication between the mobile terminal and the situation information detecting means and assigning a blog master of the specific region; And (b-2) The product list is searched and extracted from the product blog of the storage means by using the shopping purpose list previously stored in the user blog of the storage means by the blog master and the product information of the peripheral location of the mobile terminal. Generating a; E-commerce method using a ubiquitous-based blogging method further comprises a. The method of claim 1, wherein step (c) (c-1) if the price negotiation information is input from the user, the user agent analyzes the input price negotiation information and product information of the product list to calculate a user's preference to generate a product ranking list; (c-2) the user agent starting negotiation with a product agent of a product to be negotiated first according to the product ranking list; And (c-3) the user agent negotiating in accordance with a price algorithm and a product price negotiation proposal proposed by a product agent of a product to be negotiated with a predetermined algorithm and recommending a list of product purchases available for purchase; E-commerce method using a ubiquitous-based blogging method characterized in that it further comprises. The method of claim 6, wherein step (c-3) (c-31) if a negotiation is made with the price negotiation information suggested by the user agent, presenting the current product information to the product agent of another product and recommending a purchaseable product purchase list to the user; And (c-32) If negotiation is not possible with the price negotiation information suggested by the user agent, the negotiation is completed with the product price negotiation proposal proposed by the product agent, the current product information is disclosed to the product agent of other products, and the user can list the available product purchase list. Recommending to; E-commerce method using a ubiquitous-based blogging method characterized in that it further comprises. The method of claim 6, wherein in step (c-3) If the price negotiation information proposed by the user agent is larger than the preset standard value than the product price negotiation proposal proposed by the product agent of the product to be negotiated, the current product information is disclosed to the product agent of another product and the user is recommended to purchase a list of available product purchases. step; E-commerce method using a ubiquitous-based blogging method characterized in that it further comprises. The method of claim 6, wherein step (c-3) If negotiations are made, the current product information is disclosed to the product agent of another product, and if it is searched whether there is a product agent presenting a better condition, the negotiation is started again in step (c-1), and if not, the purchase is performed. Recommending to the user a list of possible product purchases; E-commerce method using a ubiquitous-based blogging method characterized in that it further comprises. The method of claim 6, wherein the price negotiation information E-commerce method using a ubiquitous-based blogging method characterized by combining any one or more of the desired price of the product, the range of negotiated allowable value, the weight of the product. The method of claim 6, wherein the user's preference is E-commerce method using a ubiquitous-based blogging method, characterized in that the value generated by the combination of any one or more of the user input weight value, attribute value, the user input weight value of the price, the lowest user input price. 7. The product price negotiation proposal of claim 6, wherein E-commerce method using a ubiquitous-based blogging method, characterized in that the preference of the product generated by any one or more combination of the input weight value, the attribute value, the product input weight value of the price, the product price. In the electronic commerce system using a mobile terminal, a storage means, a situation information detection means connected to a wired or wireless network, Performs wireless communication with the situation information detecting means with a unique identification number, receives shopping information and price negotiation information from a user, transmits the information to a storage means, receives a purchase list of products available for purchase, and provides the user with the user. A mobile terminal for transmitting a product purchase list selected by the storage unit to determine a product purchase; And Receives the location information of the mobile terminal from the situation information sensing means and assigns a blog master, and receives shopping information and price negotiation information from the mobile terminal to generate a purchaseable product purchase list through negotiation with the user agent and the product agent. Storage means for transmitting the product to the mobile terminal and purchasing, paying and paying the product using the product purchase list selected by the user; E-commerce system using a ubiquitous-based blogging method comprising a. The method of claim 13, wherein the storage means Create, store and manage the user blog, product blog or product index blog, and transmit the location information received from the context information detecting means to the U-product blog master UDDI, and the blog master, user agent, product agent or negotiation A U-product blog server for recording or storing recordable information generated by an agent in a user blog, a product blog, or a product index blog; Store the information of the blog master who manages the product information of a specific region, the information of the user agent who manages the user blog, the information of the product agent that manages the product blog, or the information of the negotiation agent that induces negotiations between the user agent and the product agent. A U-product blog master UDDI for managing or generating or assigning a blog master or a negotiation agent of a specific region by using the location information of the mobile terminal collected from the situation information detecting means; And The U-Product Blog includes a blog master who manages product information of a specific region, a user agent who manages a user blog, a product agent that manages a product blog, or a negotiation agent that induces negotiation of a user agent and a product agent. A U-product blog master server which allocates and manages a blog master, a user agent, a product agent or a negotiation agent of a specific region by using the location information received from the master UDDI; E-commerce system using a ubiquitous-based blogging method characterized in that it further comprises.

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