KR20090001813A - Method for providing advertisement selected by user and system for executing the method - Google Patents

Abstract

A method and a system for supplying an advertisement chosen by a user are provided to expose the advertisement selected by the user, through a web page assigned to the user such as a blog or a cafe, thus the user can expose a desired advertisement. An advertisement selection function is provided to a user through a web page allotted to the user(S202). A plurality of advertising materials are provided to the user through the advertisement selection function(S203). An advertisement selected by the user from the plural advertising materials is confirmed, and is exposed through an advertising area of the web page(S204).

Description

METHOD FOR PROVIDING ADVERTISEMENT SELECTED BY USER AND SYSTEM FOR EXECUTING THE METHOD}

1 is an example for explaining an overview of an advertisement providing method according to the present invention.

2 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

3 is a flowchart illustrating a method of extracting and maintaining an advertisement material in an embodiment of the present invention.

4 is a flowchart illustrating a method of providing an advertisement material to a user according to an embodiment of the present invention.

5 is an example for explaining an advertisement selection function according to the present invention.

6 is a flowchart illustrating a method of exposing an advertisement in an embodiment of the present invention.

7 is an example for explaining an advertisement exposure method according to the present invention.

8 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

800: Ad serving system

810: advertising material maintenance unit

820: Ad selection function providing unit

830: advertising material provider

840: Ad impressions

850: Ad management function provider

Internet advertisements are advertisements that use the Internet, and through advertisements that take advantage of the medium of the Internet, a company can meet many consumers at a low cost, and it is an advertisement that can grasp the customer's reaction immediately. For example, a banner ad is a strip-shaped ad that appears in the corner of the screen. Like a road ad, a banner ad is placed in a place where people come and go so that interested people click on it to access their homepage. Most widely used.

In addition, another example of such an Internet advertisement is contextual advertising. Contextual advertising is a dynamic ad that automatically displays relevant content based on the content and visitation habits of the pages that visitors on the web see, using the same words and search pages that visitors used to search on your website, It is a method of exposing advertisements by displaying prepared advertisements in advertisement columns or pop-up windows of the page by using materials of other people who visited the page.

However, until now, the Internet advertisement is simply provided to the user according to the intention of the advertiser, the intention of the advertisement provider, or the design of the system according to the intention, and the user cannot select the advertisement that he / she wants to be exposed. For example, there is a problem that a user who wants to see an advertisement in which his favorite star appears does not know where to look for an advertisement he wants. In addition, in recent years, since the advertisement itself is also contentized, users need to collect their favorite advertisements, but they do not reflect the needs of these users.

The present invention provides an advertisement providing method and system that can expose a desired advertisement by exposing a selected advertisement from the user through a web page assigned to the user such as a blog or a cafe.

The present invention provides an advertisement providing method and system for exposing an advertisement desired by the user by exposing a plurality of advertisements selected by the user through the web page and providing an advertisement collection function as content to the user.

The present invention can increase the additional advertising revenue by providing an advertisement also through the web page assigned to the user in the position of an advertisement provider, and the advertisement is provided through the web page in accordance with the intention of the user from the advertiser's point of view It provides a method and system for providing advertisement that can improve the efficiency of the.

According to an aspect of the present invention, there is provided a method of providing an advertisement, comprising: providing an advertisement selection function to the user through a web page assigned to the user, and providing a plurality of advertisement materials to the user through the advertisement selection function. And identifying the advertisement selected by the user among the plurality of advertisement materials and exposing the advertisement through the advertisement area of the web page.

In this case, the advertisement selection function may include an advertisement type selection function for selecting an advertisement type of an advertisement to be exposed, and a category selection function for selecting a category of the advertisement. Here, the advertisement selection function may provide the user with an advertiser brand selection function for selecting an advertiser brand for the display advertisement according to the category when a display advertisement is selected as the advertisement type. When a contextual advertisement is selected as an advertisement type, a keyword selection function and a keyword input function for the contextual advertisement may be provided to the user according to the category.

According to one aspect of the invention, the step of providing an advertisement selection function to the user through a web page assigned to the user, the step of adding a field providing the advertisement selection function to a predetermined area of the web page Can be.

According to one aspect of the invention, the step of providing a plurality of advertising material to the user through the advertisement selection function, confirming the advertisement type selected by the user through the advertisement type selection function included in the advertisement selection function; Determining a category selected by the user through a category selection function included in the advertisement selection function, checking an advertisement material mapped to the category, and displaying the advertisement material on the web page according to the advertisement type. It may include providing to the user through.

According to an aspect of the present invention, the advertisement selection function may include an advertisement area selection function for selecting the advertisement area, the advertisement area of the web page by checking the advertisement selected by the user among the plurality of advertisement materials. The exposing step may include: checking an advertisement selected by the user among the plurality of advertisement materials, checking the advertisement region selected through the advertisement region selection function, and adding the advertisement to the selected advertisement region. And exposing the advertisement by exposing the web page according to a user or another user's exposure request for the web page.

In one embodiment of the present invention, a system for providing an advertisement, the advertisement selection function providing unit for providing an advertisement selection function to the user through a web page assigned to the user, a plurality of advertisements to the user through the advertisement selection function An advertisement material providing unit for providing an advertisement material and an advertisement exposure unit for identifying the advertisement selected by the user among the plurality of advertisement materials to expose through the advertising area of the web page.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is an example for explaining an overview of an advertisement providing method according to the present invention. The advertisement providing system 101 may provide an advertisement selecting function 103 so that the user can select an advertisement through the web page 102 assigned to the user. That is, an advertisement material may be provided to the user through the advertisement selection function 103, and the user may access the advertisement area 107 of the web page 102 of the advertisement material through the terminal 105 of the user. You can choose the ads you want to run. The selected advertisement is added to the advertisement area 107, and when the web page 102 is exposed, the advertisement may also be exposed. The method and system for providing the advertisement selected by the user will be described in more detail later with reference to FIGS. 2 to 8.

2 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

The advertisement providing system for providing the advertisement selected by the user in step S201 extracts and maintains the advertisement material that can be displayed on the web page. That is, the advertisement material may be the target of all Internet advertisements, it can be maintained by extracting and storing at least one advertisement corresponding to a predetermined condition as the advertisement material. As such, the step of extracting and maintaining the advertisement material (S201) will be described in more detail with reference to FIG. 3.

In step S202, the advertisement providing system provides an advertisement selection function to the user through a web page assigned to the user. In this case, the web page may include a web page assigned to the user in a system providing a web service, such as a specific page such as a blog or a cafe. The advertisement providing system may provide the advertisement selection function to the user by adding a field providing the advertisement selection function to a predetermined area of the web page, that is, the predetermined area of the blog or the cafe. have.

The advertisement selection function may include an advertisement type selection function for selecting an advertisement type of an advertisement to be exposed, and a category selection function for selecting a category of the advertisement. In this case, when a display advertisement is selected as the advertisement type, an advertiser brand selection function for selecting an advertiser brand for the display advertisement according to the category may be provided to the user. When a contextual advertisement is selected, a keyword selection function and a keyword input function for the contextual advertisement may be provided to the user according to the category.

In operation S203, the advertisement providing system may provide a plurality of advertisement materials to the user through the advertisement selection function. That is, some of the advertisement materials maintained using the advertisement selection function as described above may be provided to the user, and the method of providing the advertisement materials will be described in more detail with reference to FIG. 4.

In step S204, the advertisement providing system identifies the advertisement selected by the user among the plurality of advertisement materials and exposes the advertisement through the advertisement area of the web page. That is, the advertisement providing system may expose the advertisement by adding an advertisement selected from the user to the web page assigned to the user, such as a blog or a cafe, as described above. As described above, the method of exposing the advertisement will be described in more detail with reference to FIG. 6.

In step S205, the advertisement providing system provides an advertisement management function to the user through the web page. In this case, the advertisement providing system may provide the user with an exposure advertisement list, which is a list of advertisements currently exposed through the advertisement management function, and provide a function of adding or deleting an advertisement to the exposure advertisement list.

3 is a flowchart illustrating a method of extracting and maintaining an advertisement material in an embodiment of the present invention. As shown in FIG. 3, steps S301 to S303 may be performed by being included in step S201 described with reference to FIG. 2.

In step S301, the advertisement providing system maps the category and the advertisement material through the category list and the advertisement material list. That is, step S301 may be a step of mapping the advertisement material corresponding to each category, that is, determining the category of the advertisement material.

In step S302, the advertisement providing system extracts an advertisement material that can be displayed on the web page according to a predetermined condition. In this case, the predetermined condition may include an advertisement size, an advertisement execution date or an advertisement exposure condition. That is, in order to display an advertisement in an advertisement area of the web page, the advertisement material may be extracted according to the size of the advertisement, an advertisement execution date desired by the advertiser of the advertisement, or a condition set by a user or an advertisement provider. In this case, the condition set by the user may be a condition preset by the user through the web page.

In step S303, the advertisement providing system stores the extracted advertisement material and the category mapped to the extracted advertisement material in association with each other. That is, when the user wants to find an advertisement that he / she wants, it may have difficulty in finding a desired advertisement among numerous advertisements. Or if the user simply wants to post an advertisement on his or her blog or cafe rather than a specific advertisement, the category and the advertising material are stored in association with each other and the category is first provided to the user so as not to experience the dead end. You can make it easier for users to find the ads you want.

4 is a flowchart illustrating a method of providing an advertisement material to a user according to an embodiment of the present invention. As shown in FIG. 4, steps S401 to S404 may be performed by being included in step S203 described with reference to FIG. 2.

In step S401, the advertisement providing system checks the advertisement type selected by the user through the advertisement type selection function included in the advertisement selection function. In this case, the type of advertisement may include a display advertisement and a context advertisement.

In step S402, the advertisement providing system identifies a category selected by the user through a category selection function included in the advertisement selection function. That is, the advertisement providing system may provide a category list to the user through the category selection function, and allow the user to select a desired category from the category list.

In step S403, the advertisement providing system checks the advertisement material mapped to the category. That is, when the user selects a desired category, the advertisement providing system checks the mapped advertisement material which is a set of advertisements associated with the category.

In step S404, the advertisement providing system provides the advertisement material to the user through the web page according to the advertisement type. In this case, the advertisement providing system may provide the user with a list of advertiser brands corresponding to each of the advertisement materials with respect to the display advertisement, or provide a list of keywords corresponding to each of the advertisement materials with respect to the contextual advertisement. A keyword input function may be provided to the user so that the user directly selects a keyword for the advertisement material.

That is, the advertisement providing system selects an advertisement desired by the user more easily by using different advertisement characteristics of the display advertisement and the context advertisement in the step S404 of providing an advertisement material to the user according to the advertisement type. You can do that.

Also, the advertisement providing system receives an advertisement serving date for displaying the advertisement on the webpage from the user, and compares the advertisement serving date with the advertisement execution date of the advertisement and displays an advertisement material that can be displayed for a predetermined period or more. The user may be exposed for selection.

5 is an example for explaining an advertisement selection function according to the present invention.

The advertisement providing system selects an advertisement selection function through a field 502 for providing a display advertisement through a web page 501 assigned to the user, such as a blog or a cafe, or a field 503 for providing a contextual advertisement. Can be provided to

That is, when an event such as a click, a mouseover, etc. by the user occurs in the field 502 for providing a display advertisement, a window such as a reference number 504 may be popped up. Through the category selection function 505 and the advertiser brand selection function 506 may be provided. In this case, when a category is selected through the category selection function 505, the advertiser brand associated with the advertisement material may be provided to the user through the advertiser brand selection function 506 through the advertisement material mapped to the category. The user may select a desired advertiser brand through the advertiser brand selection function 506, and the advertisement providing system may identify an advertisement material corresponding to the selected advertiser brand as the advertisement desired by the user.

In this embodiment, the category selection function 505 and the advertiser brand selection function 506 are simultaneously provided to the user. According to another embodiment of the present invention, the category selection function 505 or the advertiser brand selection function 506 is provided. Alternatively, the user may be provided to the user, or further, an advertisement material input function (not shown) for directly selecting the advertisement material desired by the user or searching for the advertisement material desired by the user may be further provided.

In addition, when the event occurs in the field 503 for providing the contextual advertisement, a window such as the reference numeral 507 may be popped up. The window may include a category selection function 508, a keyword selection function 509, or a keyword input function 510 and 511. That is, when a category is selected through the category selection function 508, a keyword associated with the advertisement material may be provided to the user through the keyword selection function 509 through the advertisement material mapped to the category. The user may select a desired keyword through the keyword selection function 509, and the advertisement providing system may identify an advertisement material corresponding to the selected keyword as the advertisement desired by the user.

Even in this case, according to another embodiment of the present invention, a category selection function 508 or a keyword selection function 509 may be selectively provided to the user. Alternatively, the keyword input by the user may be checked through keyword input functions 510 and 511 to identify an advertisement material corresponding to the keyword as the advertisement.

6 is a flowchart illustrating a method of exposing an advertisement in an embodiment of the present invention. As illustrated in FIG. 6, steps S601 to S604 may be included in the step S204 described with reference to FIG. 2. Here, the advertisement selection function may include an advertisement region selection function for selecting the advertisement region.

In step S601, the advertisement providing system confirms an advertisement selected by the user among the plurality of advertisement materials. For example, as described above, the advertisement providing system may identify an advertisement associated with an advertiser brand selected from the user in the case of display advertisement, or identify an advertisement associated with a keyword selected or input from the user in the case of contextual advertisement.

In step S602, the advertisement providing system checks the advertisement region selected through the advertisement region selection function. That is, the web page may change the location of the area according to the user's selection, and the user may select a desired area in the web page as the advertisement area.

In step S603, the advertisement providing system adds the advertisement to the selected advertisement area. The advertisement providing system may include a function of selecting an advertisement to be exposed in the advertisement area from among the plurality of advertisements when a plurality of advertisements are selected from the user through the advertisement selection function.

In step S604, the advertisement providing system exposes the advertisement by exposing the webpage according to a user's or another user's exposure request for the webpage. That is, the advertisement may also be exposed to the user or the other user according to the exposure of the web page including the advertisement.

7 is an example for explaining an advertisement exposure method according to the present invention.

The advertisement may be exposed by adding the display advertisement 701 or the context advertisement 702 to the web page 700 assigned to the user such as a blog or a cafe as described with reference to FIG. 6. In this case, the contextual advertisement 702 may be exposed in association with the post 703 of the webpage 700 as shown in FIG. 7. The display advertisement 701 may include a function of selecting an advertisement to which the user or other users are exposed when a plurality of advertisements are selected by the user. In addition, the web page 700 may provide the user with a function to manage the exposure advertisement. That is, the exposed advertisement list 704 may be provided through the web page 700, and the exposed advertisement list 704 may be provided with a function of deleting an advertisement currently being exposed or adding another advertisement.

As described above, when the advertisement providing method according to the present invention is used, an advertisement desired by the user may be exposed by exposing a selected advertisement from the user through a web page assigned to the user, such as a blog or a cafe, and through the web page. By exposing a plurality of advertisements selected by the user, the advertisement desired by the user may be exposed and the advertisement collection function as content may be provided to the user.

In addition, an advertisement provider may generate additional advertising revenue by providing an advertisement through a web page assigned to the user, and an advertisement suitable for the intention of the user may be provided through the web page from an advertiser's point of view, thereby The efficiency can be improved.

8 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention. As shown in FIG. 8, the advertisement providing system 800 includes an advertisement material maintaining unit 810, an advertisement selection function providing unit 820, an advertisement material providing unit 830, an advertisement exposure unit 840, and an advertisement management function. May include study 850.

The advertisement material holding unit 810 extracts and maintains an advertisement material that can be displayed on the web page. That is, the advertisement material may be the target of all Internet advertisements, it can be maintained by extracting and storing at least one advertisement corresponding to a predetermined condition as the advertisement material. As such, the advertisement material holding unit 810 extracting and maintaining the advertisement material may include a mapping unit 811, an advertisement material extraction unit 812, and an advertisement material storage unit 813.

The mapping unit 811 maps the category and the advertisement material through the category list and the advertisement material list. That is, the mapping unit 811 may map the advertisement material corresponding to each category, that is, determine the category of the advertisement material.

The advertisement material extracting unit 812 extracts the advertisement material that can be displayed on the web page according to a predetermined condition. In this case, the predetermined condition may include an advertisement size, an advertisement execution date or an advertisement exposure condition. That is, in order to display an advertisement in an advertisement area of the web page, the advertisement material may be extracted according to the size of the advertisement, an advertisement execution date desired by the advertiser of the advertisement, or a condition set by a user or an advertisement provider. In this case, the condition set by the user may be a condition preset by the user through the web page.

The advertisement material storage unit 813 stores the extracted advertisement material and the category mapped to the extracted advertisement material in association with each other. That is, when the user wants to find an advertisement that he / she wants, it may have difficulty in finding a desired advertisement among numerous advertisements. Or if the user simply wants to post an advertisement on his or her blog or cafe rather than a specific advertisement, the category and the advertising material are stored in association with each other and the category is first provided to the user so as not to experience the dead end. You can make it easier for users to find the ads you want.

The advertisement selection function providing unit 820 provides the advertisement selection function to the user through a web page assigned to the user. In this case, the web page may include a web page assigned to the user in a system providing a web service, such as a specific page such as a blog or a cafe. In addition, the advertisement selection function providing unit 820 adds the field providing the advertisement selection function to a predetermined area of the web page, that is, the predetermined area of the blog or the cafe. Can be provided to

The advertisement selection function may include an advertisement type selection function for selecting an advertisement type of an advertisement to be exposed, and a category selection function for selecting a category of the advertisement. Here, when a display advertisement is selected as the advertisement type, an advertiser brand selection function for selecting an advertiser brand for the display advertisement according to the category may be provided to the user, and when the context advertisement is selected as the advertisement type, According to a category, a keyword selection function and a keyword input function for the contextual advertisement may be provided to the user.

The advertisement material providing unit 830 may provide a plurality of advertisement materials to the user through the advertisement selection function. That is, some of the advertisement materials maintained using the advertisement selection function as described above may be provided to the user, and the advertisement material providing unit 830 may include an advertisement type checking unit 831 and a category checking unit ( 832, the advertisement material checking unit 833, and the providing unit 834.

The advertisement type checking unit 831 confirms the advertisement type selected by the user through the advertisement type selection function included in the advertisement selection function. In this case, the type of advertisement may include a display advertisement and a context advertisement.

The category confirming unit 832 confirms a category selected by the user through a category selecting function included in the advertisement selecting function. That is, the category checking unit 832 may provide a category list to the user through the category selection function, and allow the user to select a desired category from the category list.

The advertisement material checking unit 833 checks the advertisement material mapped to the category. That is, when the user selects a desired category, the advertisement material checking unit 833 checks the mapped advertisement material which is a set of advertisements associated with the category.

The providing unit 834 provides the advertisement material to the user through the web page according to the advertisement type. In this case, the provider 834 may provide the user with a list of advertiser brands corresponding to each of the advertisement materials for the display advertisement, or provide a list of keywords corresponding to each of the advertisement materials for the contextual advertisement. A keyword input function may be provided to the user so that the user directly selects the advertisement material or a keyword thereof.

That is, the provider 834 may allow the user to select an advertisement more easily by using different advertisement characteristics of the display advertisement and the context advertisement to provide the advertisement material to the user according to the advertisement type. have.

In addition, the providing unit 834 receives an advertisement publication date to display the advertisement on the web page from the user, and can be displayed for more than a predetermined period compared to the advertisement publication date and the advertisement execution date of the advertisement. May be exposed for the user to select.

The advertisement exposure unit 840 checks an advertisement selected by the user among the plurality of advertisement materials and exposes the advertisement through the advertisement area of the web page. That is, the advertisement exposure unit 840 may expose the advertisement by adding the advertisement selected from the user to the web page assigned to the user, such as a blog or a cafe, as described above. In this case, the advertisement exposure unit 840 may include an advertisement confirmation unit 841, an advertisement area confirmation unit 842, an advertisement adding unit 843, and a web page exposure unit 844, as shown in FIG. 8. .

The advertisement checking unit 841 confirms an advertisement selected by the user among the plurality of advertisement materials. For example, as described above, the advertisement checking unit 841 may identify an advertisement associated with an advertiser brand selected from the user in the case of display advertisement, or identify an advertisement associated with a keyword selected or input from the user in the case of contextual advertisement. have.

The advertisement area checking unit 842 checks the advertisement area selected through the advertisement area selection function. That is, the web page may change the location of the area according to the user's selection, and the user may select a desired area in the web page as the advertisement area.

The advertisement adding unit 843 adds the advertisement to the selected advertisement area. Here, the advertisement adding unit 843 may include a function of selecting an advertisement to be exposed in the advertisement area among the plurality of advertisements when a plurality of advertisements are selected from the user through the advertisement selection function.

The webpage exposure unit 844 exposes the advertisement by exposing the webpage according to an exposure request of the webpage by a user or another user. That is, the advertisement may also be exposed to the user or the other user according to the exposure of the web page including the advertisement.

The advertisement management function providing unit 850 provides the advertisement management function to the user through the web page. In this case, the advertisement management function providing unit 850 may provide the user with an impression advertisement list, which is a list of advertisements currently exposed through the advertisement management function, and provide a function of adding or deleting an advertisement to the impression advertisement list. Can be.

As described above, when the advertisement providing system according to the present invention is used, an advertisement desired by the user may be exposed by exposing a selected advertisement from the user through a web page assigned to the user, such as a blog or a cafe, and through the web page. By exposing a plurality of advertisements selected by the user, the advertisement desired by the user may be exposed and the advertisement collection function as content may be provided to the user.

In addition, an advertisement provider may generate additional advertising revenue by providing an advertisement through a web page assigned to the user, and an advertisement suitable for the intention of the user may be provided through the web page from an advertiser's point of view, thereby The efficiency can be improved.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, and the like, alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .

According to the present invention, an advertisement desired by the user can be exposed by exposing a selected advertisement from the user through a web page assigned to the user such as a blog or a cafe.

According to the present invention, a plurality of advertisements selected by the user are exposed through the web page, thereby exposing the advertisement desired by the user and providing the advertisement collection function as content to the user.

According to the present invention, it is possible to earn additional advertising revenue by providing an advertisement through a web page assigned to the user from an advertisement provider's point of view, and an advertisement suitable for the user's intention is provided through the web page from an advertiser's point of view. It can improve the efficiency of the advertisement.

Claims (27)

In the method of providing an advertisement, Providing an advertisement selection function to the user through a web page assigned to the user; Providing a plurality of advertisement materials to the user through the advertisement selection function; And Identifying an advertisement selected by the user among the plurality of advertisement materials and exposing the advertisement through the advertisement area of the web page; Advertisement providing method comprising a. The method of claim 1, The advertisement selection function includes an advertisement type selection function for selecting an advertisement type of an advertisement to be exposed and a category selection function for selecting a category of the advertisement. The method of claim 2, The advertisement selection function provides the user with an advertiser brand selection function for selecting an advertiser brand for the display advertisement according to the category when a display advertisement is selected as the advertisement type. How to Provide. The method of claim 2, And the advertisement selection function provides the user with a keyword selection function or a keyword input function for the contextual advertisement according to the category when the contextual advertisement is selected as the advertisement type. The method of claim 1, The step of providing the user with an advertisement selection function through a web page assigned to the user, And a field for providing the advertisement selection function to a predetermined area of the web page. The method of claim 1, The step of providing a plurality of advertising material to the user through the advertisement selection function, Checking an advertisement type selected by the user through an advertisement type selection function included in the advertisement selection function; Identifying a category selected by the user through a category selection function included in the advertisement selection function; Identifying an advertisement material mapped to the category; And Providing the advertisement material to the user through the web page according to the advertisement type Advertisement providing method comprising a. The method of claim 6, The advertisement type includes a display advertisement, The step of providing the advertisement material to the user through the web page according to the advertisement type, And providing the user with a list of advertiser brands corresponding to each of the advertisement materials with respect to the display advertisement. The method of claim 6, The type of advertisement includes a contextual advertisement, The step of providing the advertisement material to the user through the web page according to the advertisement type, Providing a list of keywords corresponding to each of the advertisement materials to the contextual advertisement, or providing a keyword input function to the user so that the user directly selects a keyword for the advertisement material. The method of claim 1, The step of providing a plurality of advertising material to the user through the advertisement selection function, Receiving an advertisement publication date for displaying the advertisement on the web page from the user, and exposing the user to select an advertisement material that can be displayed for a predetermined period or more by comparing the advertisement publication date with the advertisement execution date of the advertisement. Advertising providing method, characterized in that. The method of claim 1, The advertisement selection function includes an advertisement region selection function for selecting the advertisement region, The checking of the advertisement selected by the user among the plurality of advertisement materials and exposing through the advertisement area of the web page may include: Identifying an advertisement selected by the user among the plurality of advertisement materials; Identifying the advertisement area selected through the advertisement area selection function; Adding the advertisement to the selected advertisement area; And Exposing the advertisement by exposing the web page in response to a user or another user's request for the web page; Advertisement providing method comprising a. The method of claim 10, And selecting a advertisement to be exposed in the advertisement area from among the plurality of advertisements when a plurality of advertisements are selected from the user through the advertisement selection function. The method of claim 1, Providing an advertisement management function to the user through the web page; Advertising providing method further comprising a. The method of claim 12, The step of providing an advertisement management function to the user through the web page, And providing a user with an impression advertisement list, which is a list of advertisements currently exposed through the advertisement management function, and adding or deleting advertisements to the impression advertisement list. The method of claim 1, Extracting and maintaining advertisement material that can be displayed on the web pages; Advertising providing method further comprising a. The method of claim 14, The extracting and maintaining the advertising material that can be displayed on the web page, Mapping the category and the advertisement material through the category list and the advertisement material list; Extracting an advertisement material that can be displayed on the web page according to a predetermined condition; And Storing the extracted advertisement material and the category mapped to the extracted advertisement material in association with each other; Advertisement providing method comprising a. The method of claim 15, The predetermined condition includes an advertisement size, advertisement execution date or advertisement exposure conditions. The method of claim 1, The web page is an advertisement providing method comprising a predetermined page of a blog or a cafe. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 17. In a system for providing advertising, An advertisement selection function providing unit that provides an advertisement selection function to the user through a web page assigned to the user; An advertisement material providing unit providing a plurality of advertisement materials to the user through the advertisement selection function; And An advertisement exposure unit that identifies an advertisement selected by the user among the plurality of advertisement materials and exposes the advertisement through the advertisement area of the web page. Advertisement providing system comprising a. The method of claim 19, The advertisement selection function providing unit, And a field for providing the advertisement selection function to a predetermined area of the web page. The method of claim 19, The advertisement material providing unit, An advertisement type checking unit for checking an advertisement type selected by the user through an advertisement type selection function included in the advertisement selecting function; A category confirming unit confirming a category selected by the user through a category selecting function included in the advertisement selecting function; Advertising material confirmation unit for confirming the advertising material mapped to the category; And Providing unit for providing the advertisement material to the user through the web page according to the type of advertisement Advertisement providing system comprising a. The method of claim 21, The advertisement type includes a display advertisement, The providing unit, Advertisement providing system, characterized in that to provide the user with a list of advertiser brands corresponding to each of the advertising materials for the display advertising. The method of claim 21, The type of advertisement includes a contextual advertisement, The providing unit, Providing a list of keywords corresponding to each of the advertisement materials to the contextual advertisement, or providing a keyword input function to the user so that the user directly selects a keyword for the advertisement material. The method of claim 19, The advertisement selection function includes an advertisement region selection function for selecting the advertisement region, The advertising exposure unit, An advertisement confirming unit confirming an advertisement selected by the user among the plurality of advertisement materials; An advertisement region checking unit which checks the advertisement region selected through the advertisement region selecting function; An advertisement adding unit that adds the advertisement to the selected advertisement area; And A webpage exposure unit that exposes the advertisement by exposing the webpage according to a user's or another user's exposure request for the webpage. Advertisement providing system comprising a. The method of claim 19, Ad management function providing unit for providing an advertisement management function to the user through the web page More, The advertisement management function providing unit, And providing the user with an exposure advertisement list which is a list of advertisements currently exposed through the advertisement management function, and adding or deleting advertisements to the exposure advertisement list. The method of claim 19, Ad material holding unit for extracting and maintaining the ad material that can be displayed on the web page Ad providing system further comprises a The method of claim 26, The advertising material holding unit, A mapping unit for mapping the category and the advertisement material through the category list and the advertisement material list; An advertisement material extracting unit which extracts an advertisement material that can be displayed on the web page according to a predetermined condition; And The advertisement material storage unit stores the extracted advertisement material and the category mapped to the extracted advertisement material in association with each other. Including, The predetermined condition includes an advertisement size, advertisement execution date or advertisement exposure conditions.

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