KR20090001754A - Pay per post method and system based on influence of blog - Google Patents

Abstract

A PPP method and a system based on influence of a blog are provided to offer compensation in accordance with a post and influence of a blogger, thereby generating profits as following the original purpose of the blog, by considering satisfaction on a request for a blogger's fame first, thereby improving quality of contents provided through the blog and a blog service. A blogger pool is generated and maintained according to ranks of bloggers(S310). An advertising pool, which is a set of bloggers who agree the advertisement progression among the bloggers, is generated and maintained(S320). An advertisement is provided through a blog of the blogger(S330). Profits made through the advertisement are shared with the blogger(S340).

Description

PPM method and system based on the influence of blogs {PAY PER POST METHOD AND SYSTEM BASED ON INFLUENCE OF BLOG}

1 is an example for explaining a method of providing an advertisement through a blog in the prior art.

2 is a view showing an overview of the PPP method based on the influence of the blog according to the present invention.

3 is a flowchart illustrating a PPP method according to an embodiment of the present invention.

4 is a flowchart illustrating a method of creating and maintaining an advertisement blogger pool according to one embodiment of the present invention.

5 is an example of a method of providing an advertisement through a blog.

6 is a block diagram illustrating an internal configuration of a PPP system according to another embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

610: blogger pull retainer

611: category determination unit

612: identifier alignment unit

620: advertising blogger pool maintenance unit

630: advertising provider

640: revenue share

The present invention relates to a data storage and retrieval method for time series analysis of a weblog and a system for performing the method.

A blog is a web site where users can post freely according to their interests. Here, the blog is short for web log and first appeared in the United States in 1997. The new post is in the form of a journal (日誌) that goes up to the top. It is a kind of one-person media that allows users to freely post journals, columns, articles, etc. according to their interests, as well as various forms such as personal publishing, personal broadcasting, and community. In addition, blogs have a combination of web bulletin boards, personal homepages, and computer functions, and software can be purchased free of charge or at a low price, and it is possible to create a space without having knowledge about internet homepage production. In other words, if you have a blog page, anyone can post their opinions or stories using text or graphic methods, and use a digital camera to post photographic material.

These blogs are (1) organized by date like a diary, so you can easily record what's happening in your daily life, (2) manage your data perfectly, (3) keep your own data, and email your saved files. Can be. In addition, unlike the general community bulletin board (4) is composed of content-oriented, more community functions, (5) can create a wider community by creating a sympathizer centered on the content they created, You can also subscribe to a blog. In addition, (6) chat is possible, especially chat contents are recorded on the blog page by date, and (7) the contents of the contents can be viewed in real time on a web browser.

Blogs with these detailed features are already common in the United States, and more and more sites are being added in Korea, which complements existing media because of the ability for anyone to post their ideas on the site and share them with others without technical or commercial restrictions. It is also attracting attention as an alternative press.

As interest in blogs increases, more and more advertisers want to advertise them. 1 is an example for explaining a method of providing an advertisement through a blog in the prior art.

The advertiser 101 requests 103 to write a post about a product to be advertised through the PPP system 102. At this time, the advertiser 101 specifies the content to be included in the post, that is, a condition for the photo, the user's testimony, and the like, and how much to pay for the post. When the PPP system 102 confirms and approves the request of the advertiser 101, the contents are exposed to the blogger 104, and the blogger 104 selects the desired product 105 to write a post. And register to its blog 107, the PPP system 102 confirms 108 to approve it. In this case, the advertiser 101 may provide an advertisement through a blog by providing the blog 104 with a reward 109 for the post.

However, such a method of providing advertisement through a blog of the related art is a blogger, that is, a user of a blog writes a post in consideration of the purpose of monetary compensation, not the purpose of pure content creation, and the authenticity of the post is damaged or individual subjective. There is a problem that may damage the purpose of the blog application that can be freely posted by the user according to their interests because it contains only the content desired by the advertiser, or may lead to the degradation of the quality of the blog service and content.

The present invention proposes a new method for a data storage and retrieval method for time series analysis of weblogs and a system for performing the method to solve the above problems of the prior art.

According to the present invention, the influence of the post and the blogger, which is not a direct reward for the post, is calculated through the method of calculating the ranking of the blogger and exposing the advertisement to the blogger's blog by exposing the advertiser to the blogger who agreed to the advertisement. It provides a PPP method and system that can provide compensation according to.

The present invention can generate profit while remaining faithful to the original purpose of the blog in preference to satisfying the blogger's reputation by providing a reward according to the influence of the post and the blogger. To provide a PPP method and system that can improve the quality of content provided through blogs.

The present invention calculates an objective ranking of the impact of the blogger through the indicators such as the number of visitors, post updates or the number of scraps generated by the blog to create and maintain a blogger pool to easily find and advertise bloggers desired by the advertiser. And CPA-type ads that pop-up corresponding ads for specific keywords, as well as CPM-type ads such as PPL and branding, to the blog. It provides a PPP method and system that can provide compensation according to.

In order to achieve the above object and to solve the above problems of the prior art, weblog (weblog) based data storage and retrieval method according to an embodiment of the present invention, the weblog and the generation time of the weblog And a pre-processing step of generating and maintaining floating field relation data based on the data, and processing the floating field relation data according to a data operator input through a user terminal.

According to one aspect of the invention, the pre-processing step, parsing a weblog (parsing) to extract data from the weblog, classifying the data according to the user login identifier that the weblog and the same user And generating the floating field relation data by sorting the data in the order of occurrence time with respect to a login identifier.

According to another aspect of the invention, the flow field relationship data may comprise at least one floating field tuple, wherein the flow field tuple is a flow field that is a collection of pairs of field names and field values. The occurrence time may be arranged in order. In this case, the field name may define an operation or state of a user corresponding to a user login identifier, and the field value may include an actual value corresponding to the operation or state.

According to another aspect of the present invention, the data operator may include at least one of a join operator, a split operator, and a select-and-project operator. The step of processing the flow field relationship data according to the data operator input through (1) combining the flow field tuples included in the flow field relationship data according to the join operator, or (2) in accordance with the split operator The flow field tuple may be divided into a plurality of flow field tuples, or (3) a value may be extracted from the flow field relation data according to the selection and project operator and provided to the user terminal.

In another embodiment of the present invention, the data storage and retrieval method includes a pre-processing step of classifying data by identifier and generating flow field relationship data by sorting the data in order of occurrence time of the data for the same identifier. do.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

2 is a view showing an overview of the PPP method based on the influence of the blog according to the present invention.

The PPP system may calculate 202 the ranking of the entire blogger 201 using a filter that can automatically calculate the ranking based on indicators such as the number of visitors, the number of post updates, or the number of scrap occurrences. As such, the identifiers of the ranked bloggers may be stored and maintained in the blogger pool 203, and the PPP system may identify 204 of the bloggers who have agreed to the advertisement proceeding and agree to the advertisement progress. The identifier of bloggers may create and maintain an ad blogger pool 205 listed by rank.

The PPP system may add an advertisement to the blog of the blogger through the identifier of the blogger stored in the advertisement blogger pool 205, thereby generating an advertisement revenue. That is, the PPP system may expose various advertisements through the blog of the blogger, and may distribute the revenue generated by the blogger with the blogger.

As such, the PPP method according to the present invention may provide a reward according to the influence of the post and the blogger, which is not a direct reward to the post, and provide a reward according to the influence of the post and the blogger. Prior to satisfying the requirements for fame, it is possible to generate revenue while remaining faithful to the original purpose of the blog, and at the same time improve the quality of the blog service and the content provided through the blog. This PPP method will be described in more detail with reference to FIGS. 3 to 5.

3 is a flowchart illustrating a PPP method according to an embodiment of the present invention.

In step S310, the PPP system creates and maintains a blogger pool according to the ranking of bloggers. That is, the PPP system may calculate a ranking for all bloggers, and store and maintain them in the blogger pool according to the ranking. As such, the step of generating and maintaining the blogger pool (S310) may include step S311 and step S312.

In step S311, the PPP system analyzes the post of the blog to determine the category of the blog. For example, a blog of Bull Logger who has written many posts related to a book may determine a category of the blog as a book, and a blog of a blogger who has written many posts related to music may determine a category of the blog as music.

In step S312, the PPP system sorts the identifiers of the bloggers according to the ranking determined based on the indicators associated with the bloggers. In this case, the indicator may include the number of visitors of the blog, the number of post updates or the number of scraps generated, and step S312 may be a step of determining and ranking the identifier by the category of the blog. have. That is, in step S312, the PPP system may sort a plurality of bloggers having the same category through the ranking, and generate and maintain the blogger pool storing the identifiers of the bloggers according to the ranking. It is also too obvious to one skilled in the art that the ranking may continue to change in accordance with the indicator, and that the PPP system may periodically update this blogger pool.

In step S320, the PPP system creates and maintains an advertisement blogger pool, which is a set of bloggers who have agreed to the advertisement progress among the bloggers. In this case, the PPP system may provide the blogger with a field for asking whether the advertisement proceeds through the blog of the blogger, and identify the blogger agreeing to the advertisement progress through the field to generate the advertisement blogger pool. And maintain. As such, the step of creating and maintaining the advertisement blogger pool (S320) will be described in more detail with reference to FIG. 4.

In step S330, the PPP system provides an advertisement through the blog of the blogger. In this case, the PPP system exposes the advertisement by setting a link to an advertisement page on a specific keyword included in the post of the blog or setting the advertisement page to pop-up when the mouse is over the specific keyword. The advertisement may be provided to users looking for a blog. Alternatively, the advertisement may be provided to the users by exposing the advertisement by adding an advertisement in the form of indirect action advertising (PPL) or a branding (branding) through the blog. Here, the advertisement page may include detailed information or purchasing function of the product associated with the specific keyword.

In step S340, the PPP system distributes the revenue from the advertisement with the blogger. That is, the PPP method according to the present invention does not simply provide a reward for writing a post, but provides a reward according to the influence of the blogger or a post written by the blogger, so that the blog is given priority over the satisfaction of the request for the reputation of the blogger. While still faithful to its original purpose, it is possible to generate revenue for advertising and improve the quality of the blog service and the content provided through the blog by distributing the advertising revenue with the bloggers to motivate faithful posts. Can be.

As described above, the PPP system calculates and maintains a price per post of the blog according to the ranking in step S340, in order to distribute revenue through the advertisement with the blogger, and the number of exposures of the advertisement and the Distribution of the revenue based on the price per post (S342) can be performed.

4 is a flowchart illustrating a method of creating and maintaining an advertisement blogger pool according to one embodiment of the present invention. As shown in FIG. 4, the PPP system may be performed by including steps S401 to S403 in step S320 described with reference to FIG. 3.

In step S401, the PPP system provides an advertisement consent field to the blogger through the blog. That is, the blogger may select whether to proceed with the advertisement through the blog through the advertisement consent field in his blog. If the blogger agrees to proceed with the advertisement through the advertisement consent field, the advertisement consent field may inform the PPP system of whether the advertisement is agreed.

In step S402, the PPP system identifies a blogger who has agreed to the advertisement progress through the advertisement consent field. That is, the PPP system may identify bloggers who have agreed to the progress of the advertisement through the advertisement consent field. In addition, the PPP system may check the identifiers of the bloggers and maintain the identifier set.

In step S403, the PPP system sorts and stores the identifiers of the bloggers according to the ranking for each category. That is, the advertisement blogger pool may be generated and maintained by listing and storing the identifier of the blogger according to the ranking of each category of the blog as described above.

5 is an example of a method of providing an advertisement through a blog.

Reference numeral 501 denotes a blog that provides an advertisement. When a mouse-over event 504 occurs for a specific keyword 503 in a post 502 posted to the blog, a product associated with the specific keyword 503 Shows an advertisement page 505 popping up. In this case, the visitor of the blog may include a link to a purchase page for purchasing a product, such as a purchase button 506 included in the advertisement page 505. The PPP system checks the pop-up of the advertisement page 505 or the exposure of the purchase page through the advertisement page 505, or the occurrence of purchase of the product through the advertisement page 505, and thus the revenue according to the advertisement. Can be distributed with bloggers of the blog.

In another example of providing an advertisement, by adding an advertisement in the form of CPM such as PPL or branding to a predetermined area of the blog, the advertisement may be executed, and the advertisement may include the number of PPL or the number of impressions of the logo associated with the advertiser. Can generate revenue. This revenue can also be distributed with the blogger.

As described above, when using the PPP method according to the present invention, the blogger is not directly compensated for the post through a method of calculating the rank of the blogger, and adding the advertisement to the blogger's blog by exposing the advertisement to only the bloggers who agreed to the advertisement. It may provide a reward according to the influence of the post and the blogger.

In addition, by providing a reward according to the influence of the post and the blogger, it is possible to generate profit while remaining faithful to the original purpose of the blog in advance of satisfying the demand for the blogger's reputation, and at the same time provided through the blog service and the blog It can improve the quality of the content.

In addition, an objective ranking of the blogger's influence can be calculated through indicators such as the number of visitors, post updates, or scrap occurrences of the blog to create and maintain a blogger pool so that advertisers can easily find and advertise bloggers. In addition, CPA-type advertisements that pop up corresponding advertisements for specific keywords as well as CPM-type advertisements such as PPL and branding may be provided to the blog to provide rewards according to the influence.

6 is a block diagram illustrating an internal configuration of a PPP system according to another embodiment of the present invention. As shown in FIG. 6, the PPP system 600 may include a blogger pool maintaining unit 610, an advertisement blogger pool maintaining unit 620, an advertisement providing unit 630, and a revenue distribution unit 640.

The blogger pool holding unit 610 generates and maintains a blogger pool according to the ranking of the bloggers. That is, the blogger pool holding unit 610 may calculate the ranking for all the bloggers, and store and maintain them in the blogger pool according to the ranking. As such, the blogger pool holding unit 610 for generating and maintaining the blogger pool may include a category determiner 611 and an identifier aligner 612.

The category determiner 611 analyzes the post of the blog to determine the category of the blog. For example, a blog of Bull Logger who has written many posts related to a book may determine a category of the blog as a book, and a blog of a blogger who has written many posts related to music may determine a category of the blog as music.

The identifier aligner 612 sorts the identifier of the blogger according to the rank determined based on the indicator associated with the blogger. In this case, the indicator may include the number of visitors of the blog, the number of post updates or the number of scraps generated, and in this case, the identifier aligner 612 may determine and rank the identifier by the category of the blog. .

That is, the blogger pool holding unit 610 may arrange a plurality of bloggers having the same category through the ranking, and generate and maintain the blogger pool storing the identifiers of the bloggers according to the ranking. In addition, it will be apparent to those skilled in the art that the ranking may continue to change according to the indicator, and that the blogger pool holding unit 610 may periodically update the blogger pool.

The advertisement blogger pool maintenance unit 620 generates and maintains an advertisement blogger pool, which is a set of bloggers who agree to the advertisement progress among the bloggers. At this time, the advertisement blogger pool maintenance unit 620 may provide the blogger with a field for asking whether the advertisement proceeds through the blog of the blogger, and confirm the blogger agreeing to the advertisement progress through the field. Create and maintain ad blogger pools.

In addition, in order to generate and maintain the advertisement blogger pool as described above, the advertisement blogger pool maintenance unit 620 provides an advertisement agreement field providing unit 621 which provides an advertisement agreement field to the blogger through the blog, and the advertisement agreement field. It may include a blogger confirmation unit 622 for confirming the blogger agreeing to the progress of the advertisement and the sorting unit 623 to sort the identifier of the blogger according to the ranking per category.

The advertisement provider 630 provides an advertisement through the blog of the blogger. In this case, the advertisement providing unit 630 sets the link to an advertisement page for a specific keyword included in the post of the blog or sets the advertisement page to pop up when the mouse is over the specific keyword, thereby exposing the blog. The advertisement can be provided to the seeking users. Alternatively, the advertisement may be provided to the users by exposing the advertisement by adding an advertisement in a PPL form or a branding form through the blog. Here, the advertisement page may include detailed information or purchasing function of the product associated with the specific keyword.

The revenue distribution unit 640 distributes the revenue from the advertisement with the blogger. That is, the PPP system 600 according to the present invention does not merely provide a reward for writing a post, but provides a reward according to the influence of the blogger or a post written by the blogger, so First of all, it is possible to generate profits for advertisements while remaining faithful to the original purpose of blogs, and to distribute the profits of the advertisements with the bloggers to motivate faithful posts, thereby providing Can improve the quality.

As such, the revenue distribution unit 640 calculates and maintains the price per post of the blog according to the ranking, and the number of exposures of the advertisement and the advertisement in order to distribute the revenue through the advertisement with the blogger. And a distribution unit 642 that distributes the revenue based on a price per post.

As described above, when using the PPP system according to the present invention, the ranking of the bloggers and the bloggers who agree to the advertisements are not directly rewarded for the post through the method of adding the advertisements to the blogs of the bloggers by exposing them to the advertisers. It may provide a reward according to the influence of the post and the blogger.

In addition, by providing a reward according to the influence of the post and the blogger, it is possible to generate profit while remaining faithful to the original purpose of the blog in advance of satisfying the demand for the blogger's reputation, and at the same time provided through the blog service and the blog It can improve the quality of the content.

In addition, an objective ranking of the blogger's influence can be calculated through indicators such as the number of visitors, post updates, or scrap occurrences of the blog to create and maintain a blogger pool so that advertisers can easily find and advertise bloggers. In addition, CPA-type advertisements that pop up corresponding advertisements for specific keywords as well as CPM-type advertisements such as PPL and branding may be provided to the blog to provide rewards according to the influence.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all the things that are equivalent to or equivalent to the claims as well as the following claims will belong to the scope of the present invention. .

According to the present invention, the posts and the bloggers, which are not direct rewards for the posts, are calculated by ranking bloggers and adding advertisements to the blogs of the bloggers by exposing the advertisers only to the bloggers who agreed to the advertisements. It can provide a reward according to the influence of the.

According to the present invention, by providing a reward according to the influence of the post and the blogger, it is possible to generate profit while remaining faithful to the original purpose of the blog in preference to satisfying the blogger's demand for the reputation, and at the same time a blog service And it is possible to improve the quality of the content provided through the blog.

According to the present invention, an blogger desired by an advertiser can be easily generated by calculating and maintaining a blogger pool by calculating an objective ranking of the influence of the blogger through an indicator such as the number of visitors, post update or scrap occurrence of the blog. And the CPA-type advertisements that pop-up corresponding advertisements for specific keywords as well as CPM-type advertisements such as PPL and branding. Incentives can be rewarded.

Claims (16)

In Pay Per Post (PPP) method, Creating and maintaining a blogger pool according to the ranking of bloggers; Generating and maintaining an advertisement blogger pool, which is a set of bloggers agreeing to an advertisement progress among the bloggers; And Providing an advertisement through the blog of the blogger PPP method comprising a. The method of claim 1, The step of creating and maintaining a blogger pool according to the rank of bloggers, Sorting the identifier of the blogger according to the rank determined based on the indicator associated with the blogger Including, The indicator includes the number of visitors of the blog, the number of post updates or the number of scraps generated. The method of claim 2, The step of creating and maintaining a blogger pool according to the rank of bloggers, Analyzing a post of the blog to determine a category of the blog More, Aligning the identifier of the blogger according to the rank determined based on the indicator associated with the blogger, The PPP method of sorting the identifier by the category of the blog by sorting. The method of claim 1, Among the bloggers, the step of creating and maintaining an advertisement blogger pool, which is a set of bloggers who have agreed to proceed with advertisements, Providing an ad consent field through the blog to the blogger; Identifying a blogger agreeing to the advertisement progress through the advertisement consent field; And Sorting and storing the identifiers of the bloggers according to the ranking of each category PPP method comprising a. The method of claim 1, The step of providing an advertisement through the blog of the blogger, Providing the advertisement by setting a link to an advertisement page for a specific keyword included in the post of the blog or setting the advertisement page to pop-up when the mouse is over the specific keyword, The advertisement page includes a detailed information or a purchase function of the product associated with the particular keyword. The method of claim 1, The step of providing an advertisement through the blog of the blogger, The PPP method of adding an advertisement in the form of indirect action advertising (PPL) or branding (branding) through the blog. The method of claim 1, Distributing revenue from the advertisement with the blogger; PPP method further comprising. The method of claim 7, wherein Distributing revenue from the advertisements with the blogger, Calculating and maintaining a price per post of the blog according to the ranking; And Distributing the revenue based on the number of impressions of the advertisement and the price per post PPP method comprising a. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 8 is recorded. In a PPP system, A blogger pool holding unit configured to generate and maintain a blogger pool according to the ranking of the bloggers; An ad blogger pool maintenance unit for generating and maintaining an ad blogger pool, which is a set of bloggers who have agreed to proceed with advertisements among the bloggers; And Ad providing unit for providing an advertisement through the blog of the blogger PPP system comprising a. The method of claim 10, The blogger pull holding unit, An identifier aligner arranged to sort the identifiers of the bloggers according to the ranks determined based on the indicators associated with the bloggers Including, The indicator includes the number of visitors to the blog, the number of post updates or the number of scraps generated. The method of claim 11, The blogger pull holding unit, Category determination unit for analyzing the blog posts to determine the category of the blog More, The identifier sorter, PPP system for sorting the identifier by the category of the blog by sorting. The method of claim 10, The advertising blogger pool maintenance unit, An advertisement consent field providing unit for providing an advertisement consent field to the blogger through the blog; A blogger confirmation unit confirming a blogger agreeing to the advertisement progress through the advertisement consent field; And An identifier sorter for sorting and storing the identifiers of the bloggers according to the ranking of each category PPP system comprising a. The method of claim 10, The advertisement providing unit, Providing the advertisement by setting a link to an advertisement page for a specific keyword included in the post of the blog or setting the advertisement page to pop up when the mouse is over the specific keyword, The advertisement page is a PPP system including the detailed information or the purchase function of the product associated with the particular keyword. The method of claim 10, The advertisement providing unit, PPP system for adding the advertisement in the form of PPL or branding through the blog. The method of claim 1, A revenue distribution unit for distributing revenue from the advertisements with the blogger; More, The revenue distribution unit, A price calculation unit for calculating and maintaining a price per post of the blog according to the ranking; And A distribution unit that distributes the revenue based on the number of impressions of the advertisement and the price per post PPP system comprising a.

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