KR20090001535A - Image photographing device, advertisement offer server and method capable of utilizing positioning information - Google Patents

Abstract

A camera, an advertisement offering server capable of utilizing location information and a method for the same are provided to assign information section to each advertiser according to the local information. An advertisement offering server capable of utilizing location information comprises a camera, an advertisement offering server operating part and an image processor. The camera capable of utilizing location information takes a picture of a subject in response to an image photographing signal and receives the location information of a camera from a location information offering server. The advertisement offering server operating part receives the advertisement information which has advertisement authority toward the location of a camera. The image processor attaches the advertisement information to a photographed image of the subject and produces a merge image.

Description

Image photographing device, advertisement offer server and method capable of utilizing positioning information}

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a functional block diagram of an image capturing apparatus according to an exemplary embodiment of the present invention.

2 is a flowchart illustrating an image capturing method according to an exemplary embodiment of the present invention.

3 is a functional block diagram of an advertisement providing server according to an exemplary embodiment of the present invention.

4 is a flowchart illustrating an advertisement providing method according to an exemplary embodiment of the present invention.

5 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.

Embodiments of the present invention relate to an image photographing apparatus, an advertisement providing server, and a method thereof, and more particularly, to an image photographing apparatus capable of utilizing location information, an advertisement providing server, and a method thereof.

Advertisement is very important as an information providing medium that provides an image of an advertiser beyond simple promotion of a product or service. Today's advertising market is fiercely competitive, with the emergence of various media due to digital convergence.

One of the important factors to increase the advertising effect is the exposure of the advertisement, each advertiser is developing a variety of strategies to expose the ads containing their products, services, or corporate image to more consumers.

For example, each of the advertisers pays a lot of advertising costs in order to advertise outdoors in a building that stands out to consumers and tries to expose the advertisements to places where the consumers are crowded.

 In other words, the positioning of the advertisement is very important in order to maximize the exposure of the advertisement, and if the position information can be utilized for the position preoccupation, in particular, the position information through the GPS (Global Positioning System) can be used. There is a need for an advertising method that can utilize location information as an advertising medium.

In fact, the GPS is currently applied to a wide range of fields such as providing simple location information, auto navigation and traffic control of aircraft, ships, and automobiles, collision prevention of oil tankers, precise surveying of large-scale civil engineering works, and mapping. It is rare to combine the fields, and due to the commercialization of portable multimedia devices (eg, terminals, PDAs, laptops, etc.), advertisements using location information through the portable multimedia devices and the GPS are required.

Accordingly, a technical problem to be achieved by the present invention is to provide an advertisement providing server and a method for allocating an advertisement area of each advertiser according to a location by using location information.

The present invention provides an image capturing apparatus and an image capturing method that can attach an advertisement of an advertiser to an image when a user of the image capturing apparatus generates an image in an area of an advertiser allocated by an advertisement providing server. To provide.

Merging image generation method for achieving the technical problem comprises the steps of photographing the subject in response to the image photographing signal in the image photographing apparatus and receiving the position information of the image photographing apparatus from a location information providing server; Transmitting, by the image photographing apparatus, the location information to an advertisement providing server, and receiving advertisement data of an advertising company having an advertisement authority for the location of the image photographing apparatus from the advertisement providing server receiving the location information; And generating, by the image photographing apparatus, a merge image by attaching the advertisement data to the image of the photographed subject.

The image capturing method may further include uploading, by the image capturing apparatus, the merged image to a predetermined user terminal, a blog server, or an image application providing server.

The advertisement data may include at least one of an advertisement image, an advertisement text, or a hyperlink of an advertisement site.

An image capturing apparatus for achieving the technical problem includes a photographing unit photographing a subject in response to an image capturing signal and receiving location information of the image capturing apparatus from a location information providing server; An advertisement providing server interworking unit for transmitting the position information to an advertisement providing server and receiving advertisement data of an advertisement company having an advertisement authority for the position of the image photographing apparatus from the advertisement providing server receiving the position information; And an image processor for generating a merged image by attaching the advertisement data to the image of the photographed subject.

The image capturing apparatus includes: a storage unit which stores the merged image; And a communication module for uploading the merged image stored in the storage to a predetermined user terminal, a blog server, or an image application providing server.

The advertisement data may include at least one of an advertisement image, an advertisement text, or a hyperlink of an advertisement site.

The advertisement providing method using location information for achieving the technical problem comprises the steps of: receiving a map including location information from a location information providing server; Transmitting the map to the advertiser in response to a map reception request generated from an advertiser and receiving an advertisement request from the advertiser including an advertisement area and advertisement data desired by the advertiser; And assigning a location corresponding to the advertisement area among the location information to the advertisement area of the advertiser in response to the advertisement request.

The advertisement providing method using location information for achieving the technical problem comprises the steps of: receiving a map including location information from a location information providing server; Transmitting the map to the advertiser in response to a map receiving request from an advertiser and receiving an advertisement request request including an advertisement area desired by the advertiser from the advertiser; Transmitting price information of a position corresponding to the advertisement area among the location information to the advertiser in response to the advertisement request; Receiving an advertisement request including advertisement data from the advertiser; And

And in response to the advertisement request, allocating a position corresponding to the advertisement area among the location information to the advertisement region of the advertiser.

The advertisement providing method may include: the advertisement of the advertiser having an advertisement authority for the advertisement zone allocated to the position of the image photographing apparatus in response to an advertisement data request including the position information of the image photographing apparatus transmitted from the image photographing apparatus. The method may further include transmitting advertisement data to the image photographing apparatus.

The advertisement data may include at least one of an advertisement image, an advertisement text, or a hyperlink of an advertisement site.

In the advertisement providing method, the advertisement data of the advertiser having the advertisement authority of the advertisement zone allocated to the position of the image photographing apparatus in response to the image transmitted from the image photographing apparatus and the position of the image photographing apparatus is included in the image. Generating a merge image by attaching; And transmitting the merged image to the merge image requestor in response to the merge image request generated from the merge image requester.

The advertisement providing server for achieving the technical problem, the location information collection unit for receiving a map including the location information from the location information providing server; And transmitting the map to an advertiser in response to a map receiving request generated from an advertiser, receiving an advertisement request including an advertisement area and advertisement data desired by the advertiser from the advertiser, and receiving the advertisement from the location information in response to the received advertisement request. It may include an advertising area allocator for allocating a location corresponding to the area to the advertising area of the advertiser.

The advertisement providing server for achieving the technical problem is a location information collection unit for receiving a map including the location information from the location information providing server; And transmitting the map to an advertiser in response to a map reception request generated from an advertiser, receiving an advertisement request request including an advertisement area desired by the advertiser from the advertiser, and receiving the advertisement request request from the advertiser, in response to the received advertisement request request. Advertisement zone allocation for transmitting the price information of the location corresponding to the advertiser, receiving an advertisement request including advertisement data from the advertiser, and allocating a position corresponding to the advertisement area among the location information as the advertisement zone of the advertiser. It may include wealth.

The advertisement zone allocating unit may include the advertisement data of the advertiser having the authority of the advertisement zone assigned to the location of the image photographing apparatus in response to a request for advertisement data including location information of the image photographing apparatus transmitted from the image photographing apparatus. May be transmitted to the image photographing apparatus.

The advertisement data may include at least one of an advertisement image, an advertisement text, and a hyperlink of an advertisement site.

The advertisement providing server may display the advertisement data of the advertiser having an advertisement authority of the advertisement zone assigned to the position of the image photographing apparatus in response to the image transmitted from the image photographing apparatus and the position information of the image photographing apparatus. An image synthesizing unit generating a merged image by merging the data into the image; And a transmitter configured to transmit the merged image to the merge image requestor in response to a merge content request generated from the merge image requester.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a functional block diagram of an image capturing apparatus according to an embodiment of the present invention, and FIG. 2 is a flowchart of an image capturing method according to an embodiment of the present invention. 1 and 2, an image capturing apparatus 10 that may be implemented in a still camera or a moving camera may include a lens 12, a photographing unit 14, and an advertisement server linking unit. 18, an image processor 20, a storage unit 22, a communication module 24, and a display unit 26.

The lens 12 detects the light reflected from the subject and transmits an image signal based on the detected light to the photographing unit 14. The lens 12 may be implemented as a CCD (Charge Coupled Device) image sensor or a CMOS image sensor (CMOS), and the CCD (or CIS) image sensor is disposed in a two-dimensional matrix form. With a plurality of pixels, each pixel can output the image signal from light energy.

The photographing unit 14 photographs a subject in response to an image photographing signal (eg, a signal generated when a camera shutter is pressed) and receives position information of the image photographing apparatus from a location information providing server (S10).

The photographing unit 14 may include a subject photographing unit 15 and a location information receiving unit 16. The subject photographing unit 15 photographs a subject in response to an image photographing signal, and the position information receiving unit 16 receives the image photographing device 10 received from the position information providing server 2 in response to the image photographing signal. Location information (LO-DATA) can be received.

The location information providing server 2 may be a national geographic information source server or a satellite for a global positioning system (GPS), and the location information providing server 2 may be a location information (LO-DATA) of the image photographing device 10. May be provided to the image capturing apparatus 10 every predetermined time.

The location information LO-DATA may be GPS information as information indicating a current location of the image capturing apparatus 10, and may include latitude, longitude, or altitude of the image capturing apparatus 10. .

In addition, the location information providing server 2 may be a service providing server of a mobile communication company, wherein the service providing server inquires of a location register such as a home location register (HLR) or a visitor location register (VLR) to the image. The location information LO-DATA of the photographing apparatus 10 may be obtained.

The advertisement providing server interworking unit 18 transmits the location information LO-DATA to the advertisement providing server 4 and receives the image information from the advertisement providing server 4 that has received the location information LO-DATA. The advertisement data AD-DATA of the advertising company having the advertisement authority for the position of 10 is received (S12).

For example, the advertisement providing server interworking unit 18 responds to an advertisement data request signal input by a user (for example, a signal generated when the camera shutter is pressed or a signal generated when the camera presses the advertisement data request shutter). To transmit the location information LO-DATA to the advertisement providing server 4 and the advertisement authority for the position of the image photographing apparatus 10 from the advertisement providing server 4 that has received the location information LO-DATA. Advertisement data (AD-DATA) of the advertising company having a can be received.

The image processor 20 attaches the advertisement data AD-DATA to the image of the photographed subject and generates a merged image to which the advertisement data AD-DATA is attached or inserted (S14).

The advertisement data AD-DATA may include at least one of an advertisement image, an advertisement text, or a hyperlink of an URL of an advertisement site, and the image processor 20 may display the advertisement data on an image of the photographed subject. (AD-DATA) can be attached or inserted, and if the image is a video image, the image processor 20 is the advertising data (AD-DATA) between any one of the frame sections of the video image. Can be attached or inserted.

The storage unit 22 may store a merged image to which advertisement data (AD-DATA) is attached to an image of a subject, and may further store information about a person or a server who can receive the merged image. The storage unit 22 may be implemented as a nonvolatile memory device such as a flash EEPROM.

The communication module 24 provides a user terminal 5, a blog server 6, or an image application with a merged image stored in the storage 22 in response to an upload signal generated by a user (not shown). Upload to server 7 is possible.

For example, the communication module 24 may transmit the merged image through a wired or wireless communication network to a predetermined user terminal number stored in the storage 22 or a terminal number directly input by a user (not shown).

The user terminal may be a mobile communication device such as a cellular phone or personal digital assistants. In addition, the user terminal may be a notebook computer, a personal computer (PC), or the like, and the communication module 24 may be provided with a universal serial bus (USB) port that may be connected to a PC, or may be a USB port. .

The communication module 24 transfers the merged image to a blog server 6 (eg, Naver blog server or the next blog server, etc.) having a web site stored in the storage unit 22 or directly input by a user (not shown). It can be transmitted through a wired communication network or a wireless communication network.

In addition, the communication module 24 is an application providing server 7 stored in the storage unit 22 or directly input by a user (not shown) to the application providing server 7 via the wired or wireless communication network. Can transmit

The application providing server 7 is a server providing an application (or a tool) for displaying the image. The application providing server 7 is an image photographing apparatus by a predetermined user (not shown) through the application. When attempting to view the image photographed by (10), the merged image may be provided to the predetermined user (not shown).

The display unit 26, which may be implemented as a flat display device such as a TFT-LCD, a PDP, or an OLED, receives the merged image generated by the image processor 20, and receives the merged image. Can be displayed. Accordingly, the user may confirm in advance the merged image to be uploaded to a predetermined user terminal 5, blog server 6, or image application providing server 7 through the display unit 26.

3 is a functional block diagram of an advertisement providing server according to an exemplary embodiment of the present invention. Referring to FIG. 3, the advertisement providing server 40 may include a location information collecting unit 42 and an advertisement area allocating unit 44. The location information collecting unit 42 may receive a map MAP including location information from the location information providing server 30.

The location information providing server 30 may be a national geographic information source server, and the location information may include at least one of longitude, latitude, radius, or altitude of spatial objects constituting the map MAP.

The advertisement area allocating unit 44 transmits the map MAP to the advertiser 60 in response to the map receiving request MAP-Req generated from the advertiser's PC or the terminal 60 (hereinafter referred to as an advertiser). The advertiser 60 receives the advertisement request AD-Req including the advertisement area and the advertisement data AD-DATA desired by the advertiser 60 and responds to the received advertisement request AD-Req. The location corresponding to the advertisement area among the advertisement area of the advertiser 60 may be assigned.

The advertisement data AD-DATA may include at least one of an advertisement image, an advertisement text, and a hyperlink of an advertisement site.

For example, the advertising area allocator 44 may select an advertisement area (north latitude) 37 degrees 28 minutes 47.2005 seconds, longitude 130 degrees 54 minutes 01.1705 seconds, and radius 20M from the advertiser 60 (eg, Samsung Electronics) and advertisement data ( Receiving an advertisement request (AD-Req) containing the company logo, AD-DATA of Samsung Electronics, in response to the received advertisement request (AD-Req) 37 degrees 28 minutes 47.2005 seconds, 130 degrees longitude 54 minutes 01.1705 seconds, and a radius of 20M) can be assigned to the advertising area of Samsung Electronics.

The advertisement area may be determined quantitatively based on at least one of longitude, latitude, radius, or altitude, but may be determined qualitatively. For example, if the advertising area is determined qualitatively, the advertising area allocating unit 44 may select an advertising area (communication square of COEX Mall in Samsung-dong, Gangnam-gu, Seoul) and advertisement data (Samsung Electronics) Receives the advertisement request (AD-Req) containing the company logo, AD-DATA and in response to the received advertising request (AD-Req) to the advertising area (Coex Mall meeting place in Samseong-dong, Gangnam-gu, Seoul) It can be assigned to Samsung Electronics' advertising area.

If the advertising area is determined qualitatively, the advertising area allocator 44 may provide a quantitative advertising area corresponding to the qualitatively determined advertising area (eg, a meeting square of COEX Mall in Samseong-dong, Gangnam-gu, Seoul). Latitude) 37 degrees 28 minutes 47.2005 seconds, longitude 130 degrees 54 minutes 01.1705 seconds, and a radius of 20M).

The advertisement zone allocator 44 may include a database (not shown) that stores a quantitative advertisement region corresponding to a qualitatively determined advertisement region.

The advertisement zone allocator 44 may present an allowable error range when the advertisement region desired by the advertiser 60 overlaps or partially overlaps with the advertisement regions of other advertisers. For example, if the desired advertising area in Samsung Electronics is latitude 37 degrees 28 minutes 47.2005 seconds, longitude 130 degrees 54 minutes 01.1705 seconds, and radius 20M and the double radius 5M overlaps with the advertising area of Sony, the advertising area allocator 44 may provide Samsung with an error range for the 5M, or mediate between the Samsung Electronics and the Sony Electronics regarding the ownership of the advertising rights for the error range.

In addition, the advertisement area allocating unit 44 transmits the map MAP to the advertiser 60 in response to the map receiving request MAP-Req generated from the advertiser 60, and the advertiser (from the advertiser 60). 60 receives the advertisement watch request (MC-Req) including the desired advertisement area and in response to the received advertisement watch request (MC-Req), the quote information of the position corresponding to the advertisement area of the position information (MC-Req) DATA) is transmitted to the advertiser 60, and receives an advertisement request (AD-Req) including the advertising data (AD-DATA) from the advertiser 60, and the position corresponding to the advertising area from the location information It may be assigned to the advertising area of the advertiser (60).

That is, according to an exemplary embodiment of the present invention, an advertisement effect may be increased by monopolizing a better advertisement position from the advertiser 60's position, and profits may be generated from the advertiser 60 from an operator of the advertisement providing server 40. It can be effective.

The advertisement providing server 40 may further include a bidding unit 48. The bidding unit 48 receives an advertisement request (AD-Req) including an advertisement amount from each of the plurality of advertisers 60. Advertisement rights of the advertisement area may be provided to the advertiser 60 who has presented a high advertisement price among the plurality of advertisers 60 received.

The advertisement zone allocator 44 assigns the location of the user 35 in response to the advertisement data request including the user's location information (LO-DATA) transmitted from the image photographing apparatus (eg, 10 of FIG. 1). The advertisement data AD-DATA of the advertiser 60 having the authority of the advertisement zone may be transmitted to the image photographing apparatus (eg, 10 of FIG. 1).

The advertisement providing server 40 may further include an image synthesizer 50 and a transmitter 52. The image synthesizing unit 50 is the advertisement right of the advertising area assigned to the location of the user in response to the image of the subject and the user location information (LO-DATA) transmitted from the image photographing device (for example, 10 of FIG. 1) The merged image may be generated by merging the advertisement data AD-DATA of the advertiser 60 with the image.

The transmitter 52 may transmit the merged image to the merge image requestor in response to a merge content request generated from the merge image requester (not shown).

The merged image requestor (not shown) may be a blog server 70, an application providing server 72, or a multimedia device 74, a terminal or a PC.

The transmission unit 52 may include a blog server interworking unit 54, an application providing server interworking unit (advertisers 60), and a multimedia device interworking unit 58.

The blog server interworking unit 54 may transmit the merged image generated by the image synthesizing unit 50 to a blog server 70 (eg, Naver blog server or the next blog server), and the application providing server interworking unit ( The advertisers 60 may transmit the merged image generated by the image synthesizer 50 to the application providing server 56.

The application providing server 56 is a server providing an application (or a tool, for example, an Rc viewer) for displaying an image. The application providing server 72 is configured by a predetermined user (not shown). In use, the merged image may be provided to the predetermined user (not shown).

The multimedia device interworking unit 58 may transmit the merged image generated by the image synthesizing unit 50 to the multimedia device 74 (eg, a mobile phone, a notebook, a terminal, or a PDA).

4 is a flowchart illustrating an advertisement providing method according to an exemplary embodiment of the present invention. 3 and 4, the location information collection unit 42 receives a map MAP including location information from the location information providing server 30 (S21).

The advertisement area allocating unit 44 receives a map receiving request MAP-Req generated from the advertiser 60 (S23), and responds to the received map receiving request MAP-Req to recognize the map MAP. It transmits to the advertiser (60) (S25), and receives the advertisement request (AD-Req) including the advertising area and the advertising data (AD-DATA) desired by the advertiser (60) from the advertiser (60) (S27) .

The advertisement zone allocator 44 allocates a position corresponding to the advertisement area among the location information to the advertisement zone of the advertiser 60 (S29) and receives an advertisement data request from the image provider 35 or the user. In operation S31, the advertisement data AD-DATA is transmitted to the image provider 35 in response to the advertisement data request (S33).

5 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention. 3 and 5, the location information collection unit 42 receives a map MAP including location information from the location information providing server 30 (S41).

The advertisement area allocating unit 44 receives a map receiving request MAP-Req generated from the advertiser 60 (S43), and in response to the received map receiving request MAP-Req, the advertisement map allocation unit 44 receives the map MAP. It transmits to the advertiser (60) (S45), and receives the visual request (MC-Req) including the advertising area desired by the advertiser (60) from the advertiser (60) (S47).

The advertisement zone allocator 44 transmits the price information of the advertisement area desired by the advertiser 60 to the advertiser 60 in response to the viewing request MC-Req (S49).

The advertisement zone allocator 44 receives an advertisement request AD-Req including advertisement data AD-DATA from the advertiser 60 (S51).

The advertisement zone allocator 44 allocates a position corresponding to the advertisement area among the location information to the advertisement zone of the advertiser 60 (S53), and receives an advertisement data request from the image provider 35 or the user. In operation S55, the advertisement data AD-DATA is transmitted to the image provider 35 in response to the advertisement data request (S57).

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

As described above, in the image capturing apparatus and the image capturing method according to the present invention, when a user of the image capturing apparatus generates an image in an area of an advertiser assigned by an advertisement providing server, an advertiser's advertisement may be attached to the image. From the standpoint of advertising position can increase the advertising effect according to the preemption, the user's position has the effect of generating a profit by receiving a certain incentive.

As described above, the advertisement providing server and the method according to the present invention can allocate the advertising area of each advertiser according to the location by using the location information as the advertising means, thereby monopolizing a better advertisement position from the advertiser's point of view, and thus the advertising effect. It is possible to increase the profitability of the advertiser from the standpoint of the advertisement providing server operator.

Claims (16)

Photographing a subject in response to an image photographing signal and receiving location information of the image photographing apparatus from a location information providing server; Transmitting, by the image photographing apparatus, the location information to an advertisement providing server, and receiving advertisement data of an advertising company having an advertisement authority for the location of the image photographing apparatus from the advertisement providing server receiving the location information; And And generating, by the image photographing apparatus, a merge image by attaching the advertisement data to an image of the photographed subject. The method of claim 1, wherein the image capturing method is And uploading, by the image capturing apparatus, the merged image to a predetermined user terminal, a blog server, or an image application providing server. The method of claim 1, wherein the advertisement data, A method for generating a merged image including at least one of an advertisement image, advertisement text, or a hyperlink of an advertisement site. In the image photographing apparatus, A photographing unit which photographs a subject in response to an image photographing signal and receives location information of the image photographing apparatus from a location information providing server; An advertisement providing server interworking unit for transmitting the position information to an advertisement providing server and receiving advertisement data of an advertisement company having an advertisement authority for the position of the image photographing apparatus from the advertisement providing server receiving the position information; And And an image processor for generating a merged image by attaching the advertisement data to the image of the photographed subject. The apparatus of claim 4, wherein the image capturing apparatus is A storage unit for storing the merged image; And And a communication module for uploading the merged image stored in the storage to a predetermined user terminal, a blog server, or an image application providing server. The method of claim 4, wherein the advertising data, An image capturing apparatus including at least one of an advertisement image, an advertisement text, and a hyperlink of an advertisement site. Receiving a map including location information from a location information providing server; Transmitting the map to the advertiser in response to a map reception request generated from an advertiser and receiving an advertisement request from the advertiser including an advertisement area and advertisement data desired by the advertiser; And And in response to the advertisement request, allocating a location corresponding to the advertisement area among the location information to the advertisement area of the advertiser. Receiving a map including location information from a location information providing server; Transmitting the map to the advertiser in response to a map receiving request from an advertiser and receiving an advertisement request request including an advertisement area desired by the advertiser from the advertiser; Transmitting price information of a position corresponding to the advertisement area among the location information to the advertiser in response to the advertisement request; Receiving an advertisement request including advertisement data from the advertiser; And And in response to the advertisement request, allocating a location corresponding to the advertisement area among the location information to the advertisement area of the advertiser. The method of claim 7 or 8, wherein the advertisement providing method, The image photographing of the advertisement data of the advertiser having an advertisement authority for the advertisement zone assigned to the position of the image photographing apparatus in response to the advertisement data request including the position information of the image photographing apparatus transmitted from the image photographing apparatus. Advertising providing method using the location information further comprising the step of transmitting to the device. The method of claim 7 or 8, wherein the advertising data, An advertisement providing method using location information including at least one of an advertisement image, an advertisement text, and a hyperlink of an advertisement site. The method of claim 7 or 8, wherein the advertisement providing method, In response to the image transmitted from the image capturing apparatus and the position of the image capturing apparatus, a merge image is generated by attaching to the image the advertisement data of the advertiser having the advertising authority of the advertising area assigned to the image capturing apparatus. Doing; And And transmitting the merged image to the merge image requestor in response to the merge image request generated from the merge image requester. A location information collection unit for receiving a map including location information from a location information providing server; And In response to a map request from an advertiser, the map is transmitted to an advertiser, and an advertisement request including an advertisement region and advertisement data desired by the advertiser is received from the advertiser, and the advertisement region is selected from the location information in response to the received advertisement request. Advertisement providing server that can use the location information, including the advertising area allocator for allocating a location corresponding to the advertising area of the advertiser. A location information collection unit for receiving a map including location information from a location information providing server; And In response to the map request from the advertiser, the map is transmitted to the advertiser, and the advertisement receiving request including the advertisement area desired by the advertiser is received from the advertiser, and in response to the received advertisement viewing request, the advertisement area is received from the location information. An advertisement zone allocator configured to transmit price information of a corresponding location to the advertiser, receive an advertisement request including advertisement data from the advertiser, and allocate a location corresponding to the advertisement area among the location information to an advertisement zone of the advertiser; Ad serving server that can use the location information, including. The method of claim 12 or 13, wherein the advertising area allocation unit, In response to the advertisement data request including the position information of the image photographing apparatus transmitted from the image photographing apparatus, the advertisement data of the advertiser having the authority of the advertisement area assigned to the position of the image photographing apparatus is transferred to the image photographing apparatus. Ad serving server that can use the location information to send. The method of claim 12 or 13, wherein the advertising data, An advertisement providing server that can use location information including at least one of an advertisement image, an advertisement text, and a hyperlink of an advertisement site. The method of claim 12 or 13, wherein the advertisement providing server, An image merged by merging the advertisement data of the advertiser having the advertisement authority of the advertisement zone allocated to the position of the image photographing apparatus in response to the image transmitted from the image photographing apparatus and the position information of the image photographing apparatus; An image synthesizer for generating a; And And a transmission unit which transmits the merged image to the merge image requestor in response to a merge content request generated from the merge image requester.

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