KR20090000183A - On-line shopping system using product placement of broadcasting program and recording medium thereof - Google Patents

Abstract

An online shopping method using the PPL(Product Placement) of a broadcasting program, and an apparatus and a recording medium thereof are provided for a consumer watching the broadcasting program to easily buy properties indirectly advertised on a TV screen, thereby arousing the interest of the consumer and satisfying the satisfaction of the consumer. A broadcaster computer(30) designates a broadcasting program and goods to be indirectly advertised in the broadcasting program, and produces a goods support request database(100). A maker computer(40) produces a goods support proposal database(200) based on commodity information. A management server(20) compares the goods support request database and the goods support proposal database. In case there is matching information, the management server produces a support proposal/request matching information database(300). The matching information generated with the support proposal / request matching information database is reported to the broadcaster computer and maker computer. And in the broadcaster computer and maker computer, grant and confirmation of the matching information are performed. After the management server accepts the production of a database from the broadcaster computer and the maker computer, the management server produces a goods/drama matching information database(400) matching the broadcasting program and goods. After a computer(50) or a mobile device(60) of a consumer connects to the management server online, the computer or the mobile device of the consumer searches the goods/drama matching information database. Goods searched from the goods/drama matching information database are settled by the computer of the consumer, the set-top box of an IPTV(Internet Protocol Television), or the mobile device.

Description

On-line shopping system using product placement of broadcasting program and recording medium etc.

1 is a schematic configuration diagram of an online shopping system using indirect advertising of a broadcast program according to an embodiment of the present invention;

2 is a flowchart illustrating a correlation between a broadcaster computer 30 and a management server 20 as an embodiment of the present invention.

3 is a flowchart illustrating an operation flow of a manufacturer computer 40 as an embodiment of the present invention.

4 is a flowchart illustrating an operation flow of the consumer computer 50 or the consumer mobile device 60 as one embodiment of the present invention;

5 is an overall operation flowchart incorporating the flowcharts shown in FIGS. 2 to 4;

6 is a flowchart illustrating an operation flow when a consumer watches an IP TV as a modified embodiment of the embodiment illustrated in FIG. 4.

<Description of the symbols for the main parts of the drawings>

10: the Internet,

20: management server,

25: database means,

30: broadcaster computer,

40: manufacturer computer

50: consumer computer,

60: consumer mobile devices,

100: product sponsorship request database,

200: product sponsor proposal database,

300: product proposal / request matching information database,

400: Product / drama matching information database.

The present invention relates to online shopping, and more particularly, to an online shopping method, an apparatus and a recording medium using indirect advertising of a broadcast program.

In general, many entertainers appear in dramas, show programs, talk shows, etc. over the airwaves, and various props appearing on the TV screen are attracting the viewers as consumers. For example, in a weekend drama, a handbag, a dresser, a bed, etc., held by a female protagonist are wonderfully produced, which stimulates consumers to purchase. Therefore, as the number of consumers who want to purchase such broadcast props increases, such furniture and fashion props play a leading role in leading fashion.

However, in order for consumers to purchase these broadcast items, it was a dual system in which online search and online shopping were performed separately from the broadcast viewing. Therefore, consumers often remembered the props they saw in television programs, searched for them, judged their authenticity, compared their prices, and placed orders online. However, such a conventional method is very inconvenient and time-consuming, causing a loss of consumers' purchase motivation and increased fatigue.

In addition, from the standpoint of the manufacturer who manufactures new products, it is necessary to advertise and promote the new products that they make. At this time, even if the manufacturer is interested in indirect advertising through a broadcast program, there was a drawback in selecting a suitable program or deciding whether to sponsor because of extremely insufficient information on a specific scene or background selection or drama situation.

In addition, broadcasters need to be provided with props appropriately necessary for each scene. However, it turns out that if you search for props and ask for sponsorships or you don't have enough time, you have to buy them.

Accordingly, the present invention has been made to solve the above problems, the first object of the present invention, the indirect advertisement of the broadcast program to enable the consumer watching the broadcast program to easily purchase the props indirectly advertised on the TV screen The present invention provides an online shopping method, an apparatus, and a recording medium.

A second object of the present invention is an online shopping method using indirect advertising of a broadcast program, apparatus and recording, which provides easy promotion of advertisement and maximization of advertisement effect for a manufacturer and product sponsorship for a broadcaster. To provide a medium.

Other objects, specific advantages and novel features of the invention will become more apparent from the following detailed description and the preferred embodiments described in conjunction with the accompanying drawings.

An object of the present invention as described above, the broadcaster computer (30) by designating a product to be indirect advertising (Product Placement, PPL) in the broadcast program and the product sponsor request database 100;

The manufacturer computer 40 generating a product sponsorship suggestion database 200 based on the product information thereof;

Comparing, by the management server 20, the product sponsorship request database 100 with the product sponsorship suggestion database 200, and if there is matching information, generating the sponsored suggestion / request matching information database 300;

Notifying the broadcasting company computer 30 and the manufacturer computer 40 of the matching information generated by the sponsored suggestion / request matching information database 300 to receive acceptance confirmation;

After the management server 20 receives the confirmation confirmation from the broadcasting company computer 30 and the manufacturer computer 40, generating a product / drama matching information database 400 for matching the broadcasting program with the product;

Searching for the product / drama matching information database 400 after the consumer's computer 50 or the mobile device 60 accesses the management server 20 online; And

Paying for the product retrieved from the product / drama matching information database 400 by the consumer's computer 50, the set-top box of the IP TV, or the mobile device 60; and the indirect advertisement of the broadcast program, comprising: It can be achieved by the online shopping method used.

In the search step, it is preferable that the consumer computer 50 can search the product / drama matching information database 400 by accessing the management server 20 through the Internet or the mobile device 60 through the wireless Internet. Do.

In addition, the consumer's mobile device 60 may be any one of a mobile phone, a PDA, a notebook, and a vehicle personal computer.

In addition, the searching step may further include displaying a moving image or a still image of the drama on the consumer's computer 50 or the mobile device 60.

In addition, it may be appropriate to further include the step of outputting a delivery instruction to deliver the goods to the address specified by the consumer.

In addition, the generating of the product / drama matching information database 400, it may be appropriate that the manufacturer computer 40 further comprises the step of outputting a sample delivery command of the matched product to the broadcaster side.

An object of the present invention as described above, as another category, means for generating a product sponsorship request database (100) by designating a product to be indirectly advertised in broadcast programs and broadcast programs;

Means for generating a product sponsorship proposal database 200 based on its product information;

Means for comparing the product sponsorship request database 100 and the product sponsorship proposal database 200 and generating a sponsored proposal / request matching information database 300 when there is a matching information;

Means for notifying the broadcasting company computer 30 and the manufacturer computer 40 of the matching information generated by the sponsored proposal / request matching information database 300 to receive an acknowledgment of acceptance;

Means for generating a product / drama matching information database 400 for matching a broadcast program with a product after receiving acceptance confirmation from the broadcaster computer 30 and the manufacturer computer 40;

A consumer's computer 50 or mobile device 60 searching the product / drama matching information database 400 online; And

Means for paying for a product retrieved from the product / drama matching information database 400 by the consumer's computer 50, the set-top box of the IP TV, or the mobile device 60; It can be achieved by the online shopping device used.

The object of the present invention is another category, which can be read by a computer,

Code for specifying a product to be indirectly advertised in the broadcast program and the broadcast program to generate a product sponsorship request database 100;

Code for generating a product sponsorship proposal database 200 based on its product information;

A code for comparing the product sponsorship request database 100 and the product sponsorship proposal database 200 to generate the sponsored proposal / request matching information database 300 when there is a matching information;

Code for notifying the broadcasting company computer 30 and the manufacturer computer 40 of the matching information generated by the sponsored proposal / request matching information database 300 to receive an acceptance confirmation;

Code for receiving a confirmation of acceptance from the broadcaster computer 30 and the manufacturer computer 40, and then generating a product / drama matching information database 400 for matching the broadcast program with the product;

Code for causing the consumer's computer 50 or mobile device 60 to retrieve the product / drama matching information database 400 online; And

A code for making payment of a product retrieved from the product / drama matching information database 400 by the consumer's computer 50, the set-top box of the IP TV, or the mobile device 60 may be achieved by a recording medium having a program recorded thereon. Can be.

(Configuration of Example)

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings showing preferred embodiments. 1 is a schematic configuration diagram of an online shopping system using indirect advertising of a broadcast program according to an embodiment of the present invention. As shown in FIG. 1, the system of the present invention includes a management server 20, a broadcaster computer 30, a manufacturer computer 40, a consumer computer 50, or a consumer mobile device 60 based on the Internet 10. It may be made of. These computers are configured to communicate in various ways, such as moving pictures, still pictures, database information, shopping authentication information, etc. via the Internet 10.

The management server 20 is a www server that operates a specific homepage on the Internet 10. Under the management server 20, a database means 25 is set. In the database means 25, a product sponsorship request database 100, a product sponsor proposal database 200, a product proposal / request matching information database 300, a product / drama matching information database 400, and the like are defined. Information database and bulletin board database are defined.

The broadcaster computer 30 may be a client computer or a server computer of a broadcaster, and includes celebrity information (age, gender, history, awards, characteristics, etc.), program information (genre, broadcast time, cast, theme, etc.) related to the broadcast program. ) And provide it through the broadcasting company's homepage.

The manufacturer's computer 40 may be a personal computer or a server computer as a computer of a manufacturer who manufactures a product to be sponsored. Examples of products to be sponsored include furniture (dressers, dining tables, dressing tables, reception sets, carpets, etc.), electronics (televisions, telephones, refrigerators, washing machines, etc.), clothing (women's wear, men's wear, children's wear, sports clothes, jackets, blouse, Skirts, coats, etc.), fashion accessories (necklaces, hats, gloves, earrings, watches, shoes, handbags, etc.), other broadcast items (tableware, lighting, automobiles, etc.), as well as even the interior.

The consumer computer 50 is a typical example of a personal computer, and the consumer mobile device 60 may be a mobile phone, a PDA, a notebook computer, a vehicle notebook computer, or the like.

(Operation of the embodiment)

Hereinafter, an online shopping method using indirect advertisement of a broadcast program according to an embodiment of the present invention using a system having the above configuration will be described. 2 is a flowchart illustrating a correlation between a broadcaster computer 30 and a management server 20 as an embodiment of the present invention, and FIG. 3 is an operation flow of a manufacturer computer 40 as an embodiment of the present invention. 4 is a flowchart illustrating an operation flow of the consumer computer 50 or the consumer mobile device 60 as one embodiment of the present invention. 5 is an overall operation flowchart incorporating the flowcharts shown in FIGS. 2 to 4.

As shown in FIG. 2, the broadcasting company computer 30 is a preliminary step, and registered as a member in the management server 20 to register the company (S110), information on the entertainer (gender, age, history, awards) Experience, features) and information about the program (genre, broadcast time, cast, subject, etc.) is registered in the management server 20 (S120, S130). Such entertainer information registration and program information registration step (S120, S130) can be made by the management server 20 shares the information of the broadcaster computer (30).

Next, the broadcaster computer 30 searches for the props required for its broadcast program in the product sponsorship proposal database 200 of the management server 20 (S140), and confirms the sponsored rate (S150). The sponsored rate may be a percentage that determines the ratio of profits distributed by broadcasters, manufacturers, and management servers when indirect advertising products are sold through the online shopping system according to the present invention.

Next, the broadcaster computer 30 generates a product sponsorship request database 100 by specifying a product sponsorship request (step 1 in FIG. 5) by designating a product to be indirectly advertised in the broadcast program and the broadcast program (S160). Such sponsorship requests include information such as brand name (for example, red shawl), place of use (outside clothing of the main character), product quantity and size (for example, public place), broadcast frequency, broadcast date and time.

Next, as shown in Figure 3, the manufacturer computer 40 is a preliminary step, to register as a member to the management server 20 as a sponsor (S310), information about the product to be sponsored (item, price , Color, size, use, how to use, quantity, etc.) is registered in the management server 20 (S320).

Next, the manufacturer computer 40 searches for a broadcast program or entertainer suitable for his product (S330), and inputs a sponsorship rate (for example, broadcaster: manufacturer: manager = 20%: 60%: 20%). Next (S340) to the product sponsorship proposal (step ② of FIG. 5) (S350). As a result, the product support proposal database 200 is generated in the management server 20 (S160).

Again, as shown in Figure 2, the management server 20 matches the product sponsorship request database 100 and the product sponsorship proposal database 200 to determine whether there is a match (step 3 in FIG. 5). . In this case, the matching is a main requirement, but the matching rate, use, quantity, etc. may also be a requirement. The matched proposal and request information is stored in the sponsored proposal / request matching information data 300 (step ④ in FIG. 5).

Next, the management server 20 notifies the broadcaster computer 30 and the manufacturer computer 40 of the matching information newly generated by the sponsored proposal / request matching information database 300, respectively, and accepts whether the broadcaster and the manufacturer accept each other. It is confirmed (S240, step ⑤ of Figure 5). If there is no acceptance of either one, it may be delivered to the other side (email or SMS) to derive the reconditioning of the matching condition (S220, S230). In addition, the broadcaster computer 30 and the manufacturer computer 40 may be configured to automatically reply to an acceptance in the case of a predetermined condition (for example, a condition such as a request for sponsorship or a condition such as a sponsorship proposal). . In particular, in this step, the manufacturer computer 40 accepts the sponsorship and then delivers a sample of the product to the broadcaster (S370). More specifically, the manufacturer computer 40 prints and outputs the broadcaster's address and serial number of the product sample, or transmits the information to the delivery company for delivery.

Next, as shown in FIG. 3, the management server 20 receives the confirmation confirmation from the broadcaster computer 30 and the manufacturer computer 40, and then matches product / drama matching information for matching the broadcast program with the accepted product. The database 400 is generated (steps ⑥ and ⑦ of FIG. 5). The product / drama matching information database 400 is for providing to the consumer (step ⑧ in FIG. 5), and may be provided in real time with the start of the broadcast as well as after the broadcast is terminated. This is because acceptance between the broadcaster and the manufacturer is made in advance, and the broadcast program data can be provided in real time through the broadcaster computer 30.

Then, as shown in Figure 4, the consumer is connected to the wired and wireless Internet 10 through their computer 50 or mobile device 60, and if necessary receive a subscription or use authentication (S410, S420) .

Then, the consumer searches for the desired drama through his computer 50 or the mobile device 60 (S430). To this end, the names of dramas and broadcaster names (eg, KBS, TBS, etc.) are listed, and when one of them is selected, the number of dramas (eg, Episode 13) according to the broadcasting time is listed. By selecting one of these, you can view the moving picture or the desired still picture. In order to provide such information, the contents of the product / drama matching information database 400 are linked to the corresponding data of the broadcasting station computer 30 and the manufacturer computer 40 or the management server 20.

Then, the user searches for a desired product (for example, a shawl or furniture) while viewing the moving or still image (S440). When the desired product is selected through the search (S450), the payment is made immediately (S460). This payment can be a variety of methods, such as online payment, credit card payment or mobile phone bill payment, bank transfer payment.

When the payment is made, the manufacturer computer 40 inquires the purchase history (S380), and if it is determined that the payment is completed, outputs a command to deliver the corresponding product to the consumer (step ⑨ in FIG. 5) (S390). Through such delivery, the consumer receives the goods at his / her designated address (S470), and after confirming the receipt (S480), the payment is also confirmed (S490). Among them, payment can be confirmed through a credit card bill, a mobile phone bill, and an online transaction inquiry.

When the online shopping is ended through the above process, the management server 20 notifies the broadcasting company computer 30 and the manufacturer computer 40 that the shopping is completed, and then distributes the profits according to a predetermined sponsorship rate and remits money. (Step VII in FIG. 5). In the above process, the production, management and operation of the online shopping mall is made through the management server 20 subjectively.

6 is a flowchart illustrating an operation flow when a consumer watches an IP TV as a modified embodiment of the embodiment illustrated in FIG. 4. As shown in FIG. 6, while the consumer watches the IP TV (S500), after authentication of the set-top box (S510), the consumer may shop in the same manner as described above. In this case, steps S440 to S490 illustrated and described in FIG. 4 correspond to steps S540 to S590 in FIG. 6, respectively.

In addition, in the present invention, a broadcaster computer represented by a broadcaster may be subdivided into broadcast planning companies, broadcast production companies, and the like, if necessary, and these may also have the same status as the broadcaster computer described above.

The recording medium according to the present invention can be read by a computer and can record a series of instructions. Examples of such recording media include floppy disks, hard disks, magnetic reel tapes, optical disks (including CDs, DVDs, Blu-ray disks, etc.), semiconductor memories (RAM, ROM, EEPROM, USB memory, CF memory, SD memory, etc.). ), Etc. However, the present invention should not be construed as including any material that can be recorded, preserved and read, but is not limited to the media listed.

Therefore, according to an embodiment of the present invention as described above, a consumer watching a broadcast program can easily purchase a prop that is indirectly advertised on a television screen. Therefore, it is possible to stimulate the purchase motivation and enhance the satisfaction of consumers.

In addition, it is possible to maximize the effect of advertising and advertising easily for manufacturers, and product sponsors can be easily received for broadcasters, thereby increasing the range of prop selection.

Although the present invention has been described in connection with the above-mentioned preferred embodiments, it will be readily apparent to those skilled in the art that various other modifications and variations can be made without departing from the spirit and scope of the invention. It is obvious that all modifications fall within the scope of the appended claims.

Claims (8)

Generating, by the broadcaster computer 30, a product sponsorship request database 100 by designating a broadcast program and a product to be indirectly advertised in the broadcast program; The manufacturer computer 40 generating a product sponsorship suggestion database 200 based on the product information thereof; A step in which the management server 20 compares the product sponsorship request database 100 with the product sponsor proposal database 200 and generates a sponsored proposal / request matching information database 300 when there is matching information; Notifying the broadcasting company computer 30 and the manufacturer computer 40 of the matching information generated by the sponsored proposal / request matching information database 300 to receive acceptance confirmation; After the management server 20 receives the confirmation confirmation from the broadcaster computer 30 and the manufacturer computer 40, generating a product / drama matching information database 400 for matching the broadcast program and the product ; Retrieving the product / drama matching information database 400 after the consumer's computer 50 or the mobile device 60 accesses the management server 20 through the online; And Paying for the goods retrieved from the goods / drama matching information database 400 by the consumer's computer 50, the set-top box of the IP TV, or the mobile device 60; Online shopping method using indirect advertising. The method of claim 1, In the searching step, the product / drama matching information database 400 may be searched by the consumer computer 50 via the Internet or the mobile device 60 connected to the management server 20 through the wireless Internet. Online shopping method using indirect advertising of a broadcast program, characterized in that there is. The method according to claim 1 or 2, The mobile device (60) is an online shopping method using indirect advertising of a broadcast program, characterized in that any one of a mobile phone, PDA, notebook and a personal computer for the vehicle. The method of claim 1, wherein the searching step, On-line shopping method using the indirect advertising of the broadcast program, characterized in that further comprising the step of displaying a video or still image of the drama on the consumer's computer (50) or mobile device (60). The method of claim 1, And a step of outputting a delivery command to deliver the goods to the address designated by the consumer. The method of claim 1, The product / drama matching information database 400 generation step, The manufacturer computer (40) further comprises the step of outputting a sample delivery command of the product matched with the sponsor to the broadcasting company, the online shopping method using indirect advertising of the broadcast program. Means for creating a product sponsorship request database (100) by designating a broadcast program and a product to be indirectly advertised in the broadcast program; Means for generating a product sponsorship proposal database 200 based on its product information; Means for comparing the product sponsorship request database (100) with the product sponsorship proposal database (200) and generating a sponsored proposal / request matching information database (300) when there is a matched information; Means for notifying the broadcasting company computer 30 and the manufacturer computer 40 of the matching information generated by the sponsored proposal / request matching information database 300 to receive an acknowledgment of acceptance; Means for generating a product / drama matching information database (400) for matching the broadcast program with the product after receiving acceptance confirmation from the broadcaster computer (30) and the manufacturer computer (40); A consumer's computer 50 or mobile device 60 searching the product / drama matching information database 400 online; And Means for paying for a product retrieved from the product / drama matching information database 400 by the consumer's computer 50, the set-top box of the IP TV, or the mobile device 60; Online shopping device using advertising. Computer readable, Code for designating a broadcast program and a product to be indirectly advertised in the broadcast program to generate a product sponsorship request database (100); Code for generating a product sponsorship proposal database 200 based on its product information; A code for comparing the product sponsorship request database 100 and the product sponsorship proposal database 200 to generate a sponsored proposal / request matching information database 300 when there is matching information; Code for notifying the broadcasting company computer 30 and the manufacturer computer 40 of the matching information generated by the sponsored proposal / request matching information database 300 to receive an acceptance confirmation; Code for generating a product / drama matching information database (400) for matching the broadcast program with the product after receiving acceptance confirmation from the broadcaster computer (30) and the manufacturer computer (40); Code for causing a consumer's computer 50 or mobile device 60 to retrieve the product / drama matching information database 400 online; And And a code for making payment of a product retrieved from the product / drama matching information database (400) by the consumer's computer (50), an IP TV set-top box, or a mobile device (60).

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