KR20080102341A

KR20080102341A - Systems, methods, and software (computer program product) for real-time and ubiquitous advertising system based on transaction

Info

Publication number: KR20080102341A
Application number: KR1020080100341A
Authority: KR
Inventors: 정진욱
Original assignee: 정진욱
Priority date: 2008-10-13
Filing date: 2008-10-13
Publication date: 2008-11-25

Abstract

The present invention improves the conventional advertising, regardless of the type of trading (online trading, store trading, catalog trading, door-to-door sales, telephone sales, etc.) or items (type and intangible), ad targeting, advertising bidding, ad exposure can be Ubiquitous advertising system according to the transaction.

Description

A system, method, and software (computer program product) for a real-time and ubiquitous advertising system according to a transaction. {Systems, methods, and software (computer program product) for real-time and ubiquitous advertising system based on transaction}

A system, method, and software (computer program product) for a real-time and ubiquitous advertising system according to a transaction.

In the conventional computerized advertising system, a bidding system for a high rank or a specific search word for an online keyword is generally used.

In the case of offline media such as print media or broadcasting media (eg TV home shopping), computerized advertising targeting and bidding were difficult.

Accordingly, the present invention seeks to improve the conventional scheme and provide an ubiquitous advertising system according to integrated computerized transactions such as online and offline or wired and wireless.

Advertisement according to a transaction invented by the present invention literally refers to advertising targeting and bidding on any transaction occurrence.

When an advertiser targets an advertisement to a list of items that a seller has, and a buyer (user) purchases the seller's item, the seller delivers the advertiser's advertisement while sending the sales item's shipping or transaction statement to the buyer. That's how. The delivery method is electronic and printing depending on the transaction method. This is called a real-time advertising means according to the transaction .

Also, if you visit a merchant (online or offline) the purchaser using the system of the present invention, depending on the buyer's transaction history is omnipresent (ubiquitous) advertising means for exposing the advertisement items using a wired and wireless client tools under this deal It is called ubiquitous advertising means .

Throughout the above method, it is called real-time and ubiquitous advertisement according to a transaction.

Prior to the detailed description, the following conventions shall be followed.

All steps (including procedures and flows) and each means are considered as an object. Therefore, all objects are mutually organic even if not mentioned otherwise.

To distinguish or highlight items, bold, italic, underline, etc. are used.

Means or portion in which the claimed subject matter has been denoted by highlighting (Bold), italic (Italic), underscore (underline).

There may be repeated sentences or phrases for further explanation.

Ubiquitous advertising system according to the transaction of the present invention was composed of the following steps. It also informs that each step consists of specific means.

The principle of ubiquitous advertising system based on transaction;

Description of the ubiquitous advertising phase according to the transaction;

(A101) creating an account;

(A102) item registration step (corresponds to T1 and T2);

(A103) advertising fee deposit step;

(A104) advertisement bidding step of the advertiser and the medium;

(A105) advertisement item exposing step T3;

(A106) user login step;

(A107) advertisement item scrap steps T4 and T5;

(A108) advertisement item transaction steps T4 and T5;

(A109) exposure measurement and evaluation step;

(A110) Advertising cost settlement step by exposure measurement

Hereinafter, the configuration steps will be described in detail with reference to the accompanying drawings.

Principles of Real-Time Advertising System and Ubiquitous Advertising Based on Transactions the principal of real - time and ubiquitous advertising system based on transaction )

The principle of a real-time advertisement system according to a trade (hereinafter also referred to as an advertisement according to a trade) is as follows.

Advertisement according to a transaction literally refers to advertising targeting for any transaction occurrence (items sold).

Advertising targeting defined by the present invention refers to advertising predictions, associations, or related items of derivative demand for items purchased by a user (buyer). When a user purchases an item from a seller who uses the system of the present invention, it indicates an advertisement means that is targeted to the advertisement in real time according to the transaction history of the user and is exposed to the user.

The basic procedure is as follows.

As shown in Figure 5, all sellers register all items of tangible and intangible in the central system of the present invention,

When an advertiser (also a seller) targets an ad to a list of items owned by a seller, and a buyer (user) purchases a seller's item, the seller transfers (or delivers or mails) the item sold to the buyer. In this case, the advertisement item of the advertiser is delivered and exposed together.

The example looks like this:

If the buyer purchased the shoes in the online shopping mall, the seller must deliver the shoes to the buyer along with the transaction statement. The seller may send the transaction details to the buyer through online e-mail or a user account in the shopping mall, or by general mail (or with delivery).

If the advertiser has advertised on the seller's sales item (shoe) (e.g., shoelaces, shoelaces, or shoe insoles), then the seller's ad item (when Eg flyers, catalogs, coupons, promotional items in the form of application forms, such as shoelaces, shoe polish, or shoe insoles.

In other words, when a transaction occurs, a process in which a seller must deliver a product or a transaction history to a buyer occurs. At this time , the item of the advertiser is exposed to the buyer according to the sold item details . In advertisement bidding, the ranking is determined and exposed according to the transaction details of the user, not the advertisement bid for vague item sales. This will be explained in the relevant bidding section.

Transactions that the present invention points to Transaction history (e.g. statement or receipt) Refers to all items and types of transactions, both types and intangibles issued.

Intangible items refer to services or content items.

Even if the transaction items are invisible intangible services or online content items, the seller providing the service goes through a step of providing a transaction history (service history) to the buyer.

Examples could be law, consulting, yoga, design, software downloads, music file downloads, and so on. It is common sense that all services should provide buyers with transaction details such as receipts and statements.

Even in tangible physical item trading, the seller must deliver the sold item along with the transaction to the buyer.

The same applies to general stores and office sales. When the item is sold, the transaction (receipt) for the sale item must be delivered to the buyer.

As for the transaction method and type, it includes all the transaction methods. Examples are store sales, telephone sales, catalog sales, online sales, door-to-door sales, and wireless sales.

In other words, no matter what type of transaction or type of item or intangible item is traded, the seller goes through the process of delivering the item or transaction statement to the buyer.

Any Whatever type of transaction When a transaction occurs between a seller and a buyer, the seller delivers the transaction item or statement (statement or receipt) to the buyer in three ways (or types).

Therefore, the advertisement advertisement according to the transaction is also targeted and exposed to the buyer by the following three delivery methods. The three delivery methods are simply classified into digital delivery methods and print delivery methods.

Store delivery means : A method by which a seller delivers items sold, transaction statements, or advertiser's advertising items directly to the buyer at the store.

The example looks like this: If you buy clothes, you can put your transaction details and advertising catalogs in your shopping bag. (Print delivery method)

In physical stores, advertising items can be exposed using the client's client tool or system (digital delivery).

Delivery / Postal Delivery Means the way in which Seller's items, transaction details, and advertising items are delivered to Buyer by delivery or mail.

The example looks like this:

There is a method of attaching a sticker advertisement on the outside of an item packaging box or enclosing the advertisement in a package. (Print delivery method)

Mail may also be a sticker-type advertisement item on an envelope or package, a sticker-type advertisement on a shipping box or package, or a printed advertisement may be attached or enclosed in the specification. (Print delivery method).

Wired and wireless delivery means : The way in which the seller's items, transaction statements, and advertising items are delivered via wired or wireless.

It is a means of exposing advertisement items through transaction details. For example, a user's e-mail or a user account of a shopping mall. (Digital delivery method)

Examples of delivery methods by transaction type are as follows.

Transaction type How to Deliver Items or Transaction Statements When a buyer does a shopping (e.g. shopping), the seller can deliver the item to the buyer along with the item and the transaction statement. Store Delivery Method A method of providing an advertisement (a flyer, a coupon, a discount, a catalog, etc.) of an advertiser to a buyer in a store by a buyer purchasing an item. (Print Delivery Method) If the transaction is made at the store, and the item is shipped with the statement Corresponds to the delivery / mail delivery means . This is because the transaction was made at the store, but the specification and delivery of the item were delivered or mailed. The advertiser's advertisement item is exposed along with the package or specification of the item sold. If a buyer shops at a store (eg, electronics requiring delivery), makes a payment, and needs delivery, it may correspond to a store delivery means or a delivery / mail delivery means . When the advertisement item of the advertiser is exposed with the specification (or receipt), it corresponds to the store delivery means, and when the advertiser's advertisement item is attached to the package of the delivered item, it corresponds to the delivery / mail delivery means. Transactions are made in stores and item specifications are available using the buyer's wired / wireless client tools (e.g. email or mobile) Wired and Wireless Delivery Means if the advertiser's advertising item is exposed to the buyer's mobile phone or e-mail account with the purchaser's purchase invoice or receipt, it is a wired or wireless delivery means. This is the case when a buyer makes a transaction through a catalog or home shopping. Corresponds to delivery / mail delivery means or wired and wireless delivery means . Purchased items, transactions, and advertising items can be delivered to the buyer along with the item packaging. Or, the transaction history and the advertiser's advertising items may be delivered to the buyer's email or account to be exposed. The buyer has received legal services from an attorney's office. Store delivery means; Shipping / mail delivery means; It can be included in all three types, wired and wireless delivery means . A buyer can obtain legal services from a lawyer, receive a transaction history for the service at the lawyer's office, or receive a transaction history (service history) by mail or e-mail.

As with the example of the delivery method by transaction type, the advertisement system according to the transaction indicates that the advertisement item is exposed to the user in the digital delivery method and the print delivery method based on the seller's delivery of the item or transaction statement to the buyer. Able to know. Digital delivery methods and print delivery methods will be described in the relevant sections.

Advertising according to the transaction of the present invention targets all types and intangible transactions, because all services and products are associated or related derivative demand items exist.

Various examples of advertisements in accordance with the transaction of the present invention are as follows.

In the case of legal services, there are many ways depending on the legal services. However, if it is a service related to a patent or accounting, the demand of a professional accountant or a patent agent service can be predicted and the advertisement can be targeted.

Even when the user receives a service such as sports massage, the advertisement item may be a medicine such as a simple parse or a protector worn when exercising.

Transportation or transportation services also allow the advertiser to make derivative demand or forecasts based on the contents of the shipment. For example, if the shipping company's transaction was a service for clothing delivery, the advertiser could advertise clothing-related materials or machinery to the shipping client.

If the item sold is an automatic machine or equipment (e.g. farm machinery), it may advertise parts, tools or accessories for that machine (farm machinery).

Even in the case of books, advertisements can be made according to the type and content of the book. If it's a book about cooking, you can advertise a machine or tool for cooking.

Above all, the above example is not about traditional vague keywords, but about the items sold. Transaction history Advertising on the basis of targeting You can see that it is an advertising system.

The difference between the advertisement according to the transaction and the conventional online advertisement (keyword or search method) is as follows.

If the related advertisement method for the keyword potential purchase in the related art, the advertisement according to the transaction is the advertisement targeting and bidding method for the actual transaction details of the buyer.

Conventional advertisements are word-to-word association advertising for associative words for a particular keyword. However, the advertisement according to the transaction of the present invention is an advertisement method for the sold item. It is not a word associated with a word, but an advertisement for the demand for derivation of the sold item. It is more accurate.

If a conventional advertisement uses images or keywords (eg, abstract nouns, yoga, love, friendship, law) for an unspecified majority, the advertisement targeting of the present invention may be entered in the transaction statement and may be placed on an item with the correct name and price. Is to advertise. In general, if you search for yoga, you will find that it includes a lot of information about yoga as well as yoga products. However, the present invention has accurate information about the product in yoga. The example looks like this: Yoga class, yoga apparatus, yoga book, etc. The buyer's transaction details are specified and the advertiser can also target precisely. First of all, ad targeting is not for the audience for yoga, but for the customer who purchased the yoga item.

The conventional online advertising method is a method for higher rank or exposure of a specific search word on a search engine. However, it can be seen that the advertisement in the transaction of the present invention has nothing to do with the top rank or item exposure for a specific search word on a search engine. This is because the advertiser advertises the seller's item and the advertiser's item is exposed according to the sold item. Therefore, the advertisement method according to the transaction of the present invention can target (target price, sales region, quantity, color, season, sales quantity, user history, etc.) to various target segments according to the buyer's transaction.

An example of the use of an online shopping mall is as follows.

The conventional method is an advertisement method for a catalog or item search result of a shopping mall.

However, the ubiquitous ad according to the transaction of the present invention when the buyer to the item a payment transaction, to which the advertising process with respect to the items that the buyer transaction. Therefore, it can be seen that it is irrelevant to the higher exposure according to the keyword and the search.

If the related advertisement is a method of advertising a potential keyword with high interest of the buyer, the advertisement according to the transaction of the present invention has high advertisement efficiency and accuracy by targeting the advertisement to the item purchased by the user.

Targeting necessities that require reusable repetitive repurchases can change consumption patterns.

As the ambiguity is filtered, the effectiveness of related advertisements in transaction is quite high. For example, if a computer component is input into a conventional search engine, it can be seen that various applications of the computer and the computer components are searched for from problems with the computer. The problem is that the searcher does n't know whether they searched for laptop parts or if they were searching for questions or applications. However, the advertisement according to the transaction of the present invention is as follows. By buying computer parts, buyers can predict the demand for derivatives from computer parts. From computer cases such as computers, computer cases, mice, to demographic targeting based on software, computer repair centers, notebook components, or user history.

Conventional open systems are online. It's just selling items online. However, the system of the present invention includes all types of transactions (bid, co-purchase, reverse auction, general sales, store sales, online sales, TV home shopping, hair date, catalog sales, telephone order sales, door-to-door sales, etc.) and sales methods. will be.

In addition, the present invention is not an e-commerce system for the general item classification or transaction of one or more sellers and buyers, but an advertisement system according to the transaction details.

Principles of ubiquitous advertising by transaction

The ubiquitous advertising system according to a transaction refers to the ubiquitous information and advertising system using wired and wireless communication tools in the principle of the real time advertising system according to the transaction.

That is, the advertiser targets the advertisement to the transaction details of the user; When a user (buyer) visits a sales medium using the system of the present invention, it is a ubiquitous advertisement means for exposing advertisement items using wired and wireless client tools according to the buyer's transaction history. This is called ubiquitous advertising means by transaction .

In the present invention, all transactions are centered on one central system. By being controlled, integrated ubiquitous advertising of online and offline or wired and wireless is possible. The ubiquity here means that information can be provided or advertised wherever the user moves. Of course, it refers to using the system of the present invention. Same as FIG.

The description of FIG. 5 is as follows.

Of RU101 Small circles indicate sellers and types of sales. The central server system of the present invention is connected to a wired and wireless communication client system or tool.

The large circle of RU102 indicates the user area. Represents a transaction relationship between a user and all sellers and types of sales in RU101.

RU103 is shown to receive the wired and wireless communications client tools on the client system and your seller, and the central server system parameters to give a cross-data.

Regardless of the type of transaction (bid, joint purchase, reverse auction, general sale, store sale, online sale, TV home shopping, hair date, catalog sale, phone order sale, door-to-door sale, etc.) It can be seen that the transaction details (e.g. specifications or receipts) must be communicated to the buyer. Ubiquitous advertising based on transactions can also be applied to all transactions. Ad targeting also enables computerized targeting for all types of transactions, not just online.

As shown in FIG. 5, one or more sellers register items in one central server system (integrated item code system) to enable ubiquitous advertisement targeting according to transactions organically. In addition, by using a wired and wireless client tool it becomes a ubiquitous advertising system according to the user's movement.

The difference between the present invention and the prior art is as follows.

Ubiquitous advertising by transaction also includes all types of transactions (bid, joint purchase, reverse auction, general sales, store sales, online sales, TV home shopping, hair date, catalog sales, telephone order sales, door-to-door sales, etc.) and sales methods.

The present invention is not an e-commerce system for the general item classification or transaction of one or more sellers and buyers, but an advertisement system according to transaction details.

Seller and user trading methods are also a trading system for advertising targeting and exposure according to transactions, rather than opening a virtual market (shop) online and trading items through user visits and search . Includes all trading methods and items (types and intangibles in which the transaction statements come and go). In the case of a conventional supermarket POS, the transaction is closed to one sales system. This is because there is one trading system owner and many sales items. The sales item is also an owner. The ubiquitous advertising system is impossible with the conventional method.

Regional targeting is possible through ubiquitous advertising based on transactions. Common reusable consumable items are generally distributed and distributed in many places. Drinks such as cola are evenly distributed throughout the region. Therefore, local marketing is possible through advertisement targeting of a specific brand only in a specific region. It is true that the local environment (eg day weather or overall climate) has many sales variables.

In the upcoming Ubiquitous IT, it is possible to advertise and target according to consumer's purchase. It is an alternative to the business model of an ubiquitous system or environment.

Other examples are:

When a user purchases shoes in a physical medium using the ubiquitous advertising system according to the transaction of the present invention and visits an online store using the advertising system according to the transaction of the present invention, the advertisement item targeted to the transaction history of the user is displayed. Is exposed.

If a user purchases jeans from a physical medium and visits an online shopping mall using the advertisement system of the present invention, an advertisement item suitable for a taste according to the transaction history of the user may be exposed.

Above all, the above example is not an advertisement for a keyword after a conventional vague research, but for an item sold. Transaction history Advertising on the basis of targeting You can see that it is an advertising system.

Description of real-time ads by transaction

As shown in Figure 1, in order to systematically configure the real-time advertising according to the transaction consists of the following steps.

1 is a structural diagram of real-time and ubiquitous advertising according to the transaction.

Configure an integrated item code system and registration means capable of integrating and classifying all items in a central server system;

T1 The seller registers the sales item in the central server system according to the integrated item code system;

T2 : the advertiser registers the item according to the integrated item code system classification means, predicts the derivative demand for the item of the seller, targets the advertisement and bids ;

T3 : Seller sells the item to the user (buyer or customer) ;

T4 : Seller's client system or tool retrieves advertisement items for transactions occurring in T3 on a central server system .

Sending from the seller's system to the central server system of the list of items purchased by the buyer;

The central server system returns the advertisement item associated with the advertisement medium item (item purchased by the user) to the seller's client tool (or system).

T5 When the seller delivers the item or transaction statement to the buyer, exposing the advertiser's item together;

T6 : Steps for buyers to be exposed to and view ad items

Impression metering

T7 : Buyer indicates the step of purchasing the advertisement item.

Trading means of the advertisement item; Applies to electronic media

T5 : When the buyer's item is exposed to the buyer, the buyer may go to the advertiser's site or view details of the advertiser's item on the system of the present invention ( T6 ) You can trade items.

T8 : Advertisers and media providers (sellers)

Description of ubiquitous ads by transaction

T9 refers to the stage in which the ubiquitous advertisement occurs when the user (buyer) completes the transaction and visits the online and offline sales media (either the same seller or the seller using the system of the present invention) using the system of the present invention.

That is, when the user visits the sales medium, the advertisement item is searched according to the transaction details of the user and returned to the client system of the user or the seller.

As shown in Figure 1, when the user (buyer) visits the online or offline store of the seller using the ubiquitous advertising system according to the transaction of the present invention, the step T4 is repeated. Whenever a user makes a sales type transaction with the sales medium of FIG. 5, the client system of the sales medium inquires and compares the transaction details of the user existing in the central server system.

Thus, if a user transacts on a sales medium (online or offline medium) using the ubiquitous advertising system according to the transaction of the present invention and moves to an electronic medium (e-commerce medium), the client system of the seller is the user's transaction from the central server system View item details and expose advertisers' items to providers. The step T4 of FIG. 1 is generated.

If the purchase history information of the buyer exists in the central server system at the stage of T4, the advertisement item is exposed to the user (buyer) or seller's client system according to the ubiquitous advertisement means of T9. In other words, it becomes a Ubiquitous advertising system.

Same as the previous example. If a user purchases jeans from a physical medium (including all sales media of FIG. 5) and visits an online shopping mall using the advertisement system of the present invention, an advertisement item corresponding to a taste according to a user's transaction history may be exposed.

Even in offline stores, as the user moves, omnipresent advertising according to the purchase history of the buyer is possible. I will explain it in that section.

next box Of the present invention DB And the systematic structure.

It is a system structure diagram of real-time and ubiquitous advertising according to the transaction of FIG. It is consistent with the following.

M points to module and D points to DB. C refers to the server system corresponding to the client system.

D (db) and M (module) are almost matched. For example, the DB of D101 is processed by the module of M101. The missing part of the information can be found in the following content.

Wired and Wireless Client Tools and Communication Server Systems Client tools of sellers and users of ubiquitous advertising systems in accordance with the transactions of the present invention refer to all wired and wireless communications client tools and include the following. Mobile phone (C101): mobile phone video, text, voice, etc .; PMP (C102); IPTV C103; POS C104; Cash register (C105); Touch screen (C106); ATM (C107); All browsers (screens) C108 for outputting multimedia images; GPS navigator C109; PDA C110; PC C112; Remote control system (C113); Credit card terminal C114; Dedicated terminal (C115) for the ubiquitous advertising according to the transaction; DMB (satellite) (C116); FAX (C117); Telephone touchtone system (C118) Phonetic; Magnetic card system (D119) (eg credit card, bank card transportation card, membership card, etc.); Wired and wireless scanner client tools (C120) for recognizing barcodes or characters; Other wired and wireless client tools (C121); Software toolbars, slide bars, mobile programs, e-mails, messengers, etc., applied to the wired and wireless client tools. Data processing and communication module in the central server system and the wired and wireless client system (or tools) have been classified as M6 ~. Shortcut Function Button Module ( M6 ): A shorthand function module that handles physical or software virtual buttons; Hotkey Processing Module ( M7 ): A module for processing hotkeys in client systems and tools; External system compatibility processing module ( M8 ): A module which handles compatibility (transmission and call authentication of data) with external systems; Wired and wireless communication processing module ( M9 ): A module which processes mutual organic communication between the seller and the user's wired and wireless client system or tool based on the central system of the present invention. ; Wired and wireless communication processing module ( M10 ): A module that processes all communication modules. M11, M12, M13, and M14 are modules that apply to the seller's client system or tool. This module sends and receives data to the client system, tool or central server system of seller. Client digital delivery means module ( M11 ): A module for processing digital (or interactive media) items. It is distributed to client systems or tools. User account information (user ID) (D101, D102, D201); Host digital delivery means module ( M12 ): a module for processing digital data (eg, transactions, advertising items) in a central server system; Client print delivery processing module ( M13 ): A module for processing data (eg, advertisement items) for print delivery in a client tool or system; Host print delivery processing module ( M14 ): A module for processing print delivery items in a central server system. M15, M16, M17, and M18 are modules that are applied to the client system or tool of the user (buyer). This module sends and receives data to the central server system . Client digital delivery means module ( M15 ): A module for processing digital (or interactive media) items. It is distributed to client systems or tools. User account information (user ID) (D101, D102, D201); Host digital delivery means module ( M16 ): a module for processing digital data (eg, transactions, advertising items) in a central server system; Client print delivery processing module ( M17 ): A module for processing data (eg, advertising items) for print delivery in a client tool or system; Host print delivery processing module ( M18 ): a module for processing print delivery items in a central server system; Bluetooth module ( M19 ): applies to communication client tools of a user or a physical medium. It applies to all wired and wireless communication clients such as advertisement terminal, mobile phone, portable terminal, peripheral device, headset, personal digital assistant (PDA), personal PC, printing machine, etc. Voice, message, real-time text, multimedia, etc. can be exchanged with each other. The module associated with the DB handles the registration, modification, deletion, manipulation, storage and inquiry of items. Seller and advertiser accounts were classified in the 100s Merchant Account DB ( D101 ): A DB that stores the merchant's history. Refers to both an advertiser and a seller. Sellers can advertise. Merchant's advertising media account DB: ( D102 ): A DB that stores accounts of advertising media. The seller D101 may register an item as an advertisement item after registering an advertisement medium account. Ad revenue can be obtained. Merchant's advertising history DB ( D103 ): This is a DB containing the advertising expenses. DB that calculates the advertising costs of advertisers and advertising media accounts. Merchant's Item DB ( D104 ): A DB containing an item registered by Merchant D101. This is an integrated item DB registered by all sellers. Includes all tangible and intangible items to and from the statement. Ad media item DB ( D105 ): A DB that stores an advertisement media item. In the present invention, the seller's item corresponds to the advertisement medium (D104 = D105, D106). Therefore, the item to be targeted for advertisement is defined as an ad medium item or a medium item. Inter-business transaction advertising media item DB ( D106 ): A DB that stores advertising media items. Registration of advertising media items for business transactions. It is possible to distinguish between general and business transactions, and can also be used for general business as well as business transactions. In the present invention, the seller's item corresponds to the advertisement medium (D104 = D105, D106). Therefore, the item to be targeted for advertisement is defined as an ad medium item or a medium item. Merchant's sales history DB ( D107 ): This is a database that stores information sold at the merchant's store (physical store or virtual store). At the same time, the user's transactions. Contains delivery area information. If the user is a registered user of the present invention (D201) is connected to the user's account (D201 = D107) and is applied to the omnipresent advertising of T9 of FIG. Media relationship with seller's item DB (D104 = D107). This is the relationship between the parent item D102 and the child item D103. Ad Item DB ( D108 ): A DB containing an ad item. The advertisement item DB is a DB stored by the advertiser for advertising. Advertising items include images, text, video, sound, effects (eg, flash), advertising items for printing, and the like. Advertising items also include all forms of application entry (membership application, advance booking, prize competition, gift voucher purchase, catalog request, product purchase request, statistics or preference survey, voting, application, etc.). Therefore, it has a match relationship structure of (D104 = D105, D106, D107 = D108). Real-time shopping cart DB ( D109 ): When the buyer puts the item in the shopping cart in the interactive e-commerce system of the seller (D102) is a DB that stores the item transmitted in real time. The difference from D107's account is that D107 contains all transaction types (catalog sales, door-to-door sales, etc.) and stores the paid items of the item. Advertiser Transaction Management DB (D110): A database containing transaction management (store management, inventory management, settlement management) information. The manager DB for selling items by the seller. (D104 = D108) The advertiser transaction management DB indicates a transaction between a user and a user (buyer). Refers to a user trading an advertiser's item (D104 = D108) after being exposed to the advertiser's item (D108). Thus, the advertiser's transaction management has a structure of (D110 = D108 = D104 = D203). Transaction management generally refers to: (Store management (customer management, payment method setting, customer reserve management, shipper management, etc.), business management (including the following management: payment, delivery, shipping charges, order tracking, returns, refunds, cash receipts, etc.) , Inventory management (manufacturer, supply cost, tax grade, minimum order quantity, maximum order quantity, inventory quantity, manufacturing date, release date, expiration date, product display status, event status, product image, etc.), settlement management (total sales confirmation) , Sales by purchase type, item by item, sale, purchase, auction, joint purchase etc., sales by period, sales by payment method, sales by supplier, sales by item, item analysis, etc.) Transaction processing module ( M110 ): A module that processes a transaction between an advertiser and a user. It handles general transactions, bidding, reverse auctions, and joint purchases. Application entry form DB ( D111 ): When the advertisement item D108 is an application entry form item, it is a DB that receives and stores a response from the user. (D108 = D111) Includes the following. Refers to all application forms such as membership application, advance reservation, prize competition, gift voucher purchase, catalog request, product purchase request, statistics or preference survey, voting, application, etc. Promotional item DB ( D112 ): A DB containing prize items (securities such as cyber points, gift certificates, physical promotional items) according to match targeting means according to a user's transaction history. Matches (D108 = D112). Merchant's Account Processing Module ( M101 ): This module processes the merchant's account registration. Process D101. Merchant's advertising media account processing module: ( M102 ): A module that handles the creation of a merchant's advertising media account. Process D102. Merchant's advertisement history processing module ( M103 ): A module that processes a seller's advertisement history. Process D103. Seller's Item Handling Module: ( M104 ): Module that handles seller's item registration. Process D104. Ad media item processing module ( M105 ): This module registers and processes the seller's item as an advertisement media item. Process D105. Inter-business transaction advertising media item processing module: ( M106 ): A module for processing the inter-business transaction advertising media items. Process D106. Seller's sales history processing module ( M107 ): This module receives and processes the transaction history of the seller (buyer) by the seller's client system. Process D107. Advertising item DB processing module: ( M108 ): Module for processing the registration of the advertiser's advertising items. Process D108. Real Time Shopping Cart DB ( D109 ): This module receives and processes the shopping cart details of a seller (buyer) in real time. Process D109. Transaction processing module ( M110 ): A module that processes a transaction between an advertiser and a user. General transactions, bidding, joint purchasing, etc. are handled. Ad entry processing module in the form of application form ( M111 ): Module for processing the advertisement item in the form of application form. Process (D111). A module for processing a promotional item ( M112 ): A module for processing a promotional item provision according to a transaction. Process D112. It is classified according to user DB 200 ~. User Account DB (D201): This is a database that contains user accounts. User Advertisement Item Store DB (D202): A DB where a user stores an item of an advertiser (D202 = D108). Ad items can be stored using the correlation and correlation of the items. User Transaction History DB (D203): A database that stores user transactions. Indicates an item transaction. User account processing module (M201): A module for processing the user's account. Process D201. User advertisement item storage processing module (M202): A module for storing and processing the user's advertisement items. Process D202. User transaction processing module (M203): A module for processing a user's transaction history. Process D203. Integrated item code classification system is classified according to DB300 ~. Integrated Item Code System Classification Category DB (D301): A database containing categories and terms of an integrated item code system. Integrated item code system processing module (M301): A module for processing an integrated item code system. Process D301. It also handles searching and searching for combinations or linkage items for advertisement targeting. Ad Bidding and Transaction DB D400 and M400 were classified as follows . General Item Advertisement Bidding DB (D401): This is a DB that contains the general items ad bidding history. It is a bid for D105. Business transaction item advertisement bidding details DB (D402): A DB containing the business transaction item advertisement bidding details. It is a bid for D106. Bid details DB according to the user transaction history (D403): DB containing the advertisement bid details according to the user's transaction details. In D107, the advertisement bidding means having the structure (D104 = D107 = D201) is indicated. Bid details DB for real-time shopping cart (D405): A DB containing advertisement bids for items put in a shopping cart by an electronic medium. (D105, D106, D109, D108). General Item Ad Bidding Module (M401): A module for processing general item advertisement bidding. Process D401. Business deal item advertisement bidding module (M402): A module for processing a businessman deal item advertisement bidding. Process D402. Bidding module according to the user transaction history (M403): A module for processing the advertisement bidding according to the user's transaction history. The advertising bidding means of 107 (D104 = D107 = D201) is indicated. Process D403. Double targeting module according to a user's transaction (M404): A module for processing the match targeting means according to the user's transaction history. Real-time shopping cart bidding means processing module (M405): A module for processing a bid for the item that the user put in the shopping cart on the electronic medium. Process D405. Exposure measurement DB D500 and M500 were classified as follows . Exposure measurement DB of digital delivery means ( D501 ): A database containing exposure measurement of digital delivery means. Exposure count for D108. Exposure measurement DB of the print delivery means D502 : A DB containing the exposure measurement of the print delivery means. Exposure count for D108. Advertising fee settlement DB ( D503 ): DB containing the advertising cost settlement details. Exposure measurement processing module ( M501 ) of the digital delivery means The module which processes the exposure measurement of the digital delivery means. Process D108 = D501. Exposure measurement processing module M502 of the print delivery means A module for processing the exposure measurement of the print delivery means. Process D108 = D502. Advertising cost settlement processing module ( M503 ): A module for calculating advertising costs according to exposure measurement. Process D501 = D502 = D503. Cyber currency DB D600 and M600 were classified as follows . Merchant Cyber Point DB (D601) This database contains the cyber points and details of the seller. User Cyber Point DB (D602): A DB containing the user's cyber points and details. Seller's Cyber Point Processing Module ( M601 ): Module that processes the seller's cyber points. Process D601. User's cyber point processing module ( M602 ): A module for processing a user's cyber point. Process D602. Payment processing module ( M603 ): A module for processing cash, checks, credit cards, bank transfers, and the like. Process D203, D110.

The real-time and ubiquitous advertising process according to the transaction is as follows.

2 is an exemplary diagram of the real-time and ubiquitous advertising stage according to the transaction

Each step consists of means (methods) according to each step.

The principle of real-time and ubiquitous advertising system based on transaction;

The account creation step A101 consists of the following means .

Merchant account registration means;

Advertiser registration means of the seller;

Means for registering an advertisement media account of the seller;

User Account Registration Means

(A102) The item registration step is composed of the following means. ( T1 and T2 Corresponds to)

Integrated Item Code System;

Item registration means;

Advertising media item registration means;

Inter-business transaction advertising media item registration means;

Advertising item registration means;

Means for applying advertising means that utilizes correlation & correlation of items;

Means for applying promotional advertising means in the form of application forms

(A103) The advertisement fee depositing step consists of the following means.

Advertising costs

(A104) The advertisement bidding step of the advertiser and the medium consists of the following means.

Advertisement targeting means according to the integrated item code system classification means;

Match targeting means according to a transaction history of the user;

Means for media targeting according to the delivery region;

Advertising targeting means for a particular time period;

Means for inputting and searching search terms related to real-time and ubiquitous advertisement media items according to transactions;

Means for targeting and bidding real-time and ubiquitous advertisements according to transactions using wired and wireless communication client tools;

Real-time bidding means according to the bid price;

Advertising bidding means for a particular time period;

Advertising bidding means using a shopping cart;

Means for bidding on user (buyer) transactions for ubiquitous advertising;

Means for retrieving, selecting, and recommending an advertisement item in a physical medium;

Defining an advertising price system;

Means for communicating (sending and recalling data) between the client system or the tool and the central server system;

The method of using shortcut button and shortcut key;

Method of digital conveyance;

Method of print conveyance;

Means for using information tags and digital scraps;

Means for linking magnetic or barcode card systems

(A105) The advertisement item exposing step consists of the following means.

Advertising item exposure means

(A106) The user login step consists of the following means.

User login confirmation means;

Login means of the digital delivery means;

Login means of the print media means;

Means for users to search for and view items using wired and wireless communications client tools

(A107) Ad item scrap step ( T4 Wow T5 ) Consists of the following means:

Advertising item scrap means

(A108) Advertising item transaction stage ( T4 Wow T5 ) Consists of the following means:

Method of transaction on digital conveyance method;

A method of transaction on digital conveyance method;

Transaction payment method

(A 109) The exposure measurement and evaluation steps consist of the following means:

Exposure measurement means of the digital delivery means;

Exposure measuring means of print delivery means

(A110) The advertisement cost settlement step by exposure measurement is composed of the following means.

Means for calculating advertising costs by measuring exposure

The account creation step A101 consists of the following means.

Merchant account registration method

Seller registers seller account with detailed history. Merchant account is stored in DB (D101, M101). (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Sellers are responsible for listing business listings, business locations including countries, major item items,

Business type : Refers to all business types and includes: (Service, manufacturing, distribution, wholesale, retail, transportation, etc.)

Transaction type : refers to all transaction types and methods of sale and includes: (Bid, joint purchase, reverse auction, general sale, store sale, online sale, TV home shopping, hair date, catalog sale, telephone order sale, door-to-door sale, etc.)

Main Item : Indicates the main item of seller.

Main trading method : Business or general trading. Distinguish between business transactions and general transactions so that all users can easily determine the seller's history.

Address : Enter the seller's address.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Merchant's advertiser registration method

Anyone of the sellers D101 and M101 can advertise. The seller soon points to the advertiser. However, in order to use his item as an advertisement medium, the advertisement medium account registration means of the seller is followed. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Merchant's Advertising Media Account Registration Method

The advertisement media account registration means of the seller may be generated after generating the seller account D101.

Merchant's advertising media account registration means are stored at (M102, D102). (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The seller's advertisement media account registration allows the seller to register his item as an advertisement media item. This is because the medium of real-time and ubiquitous advertisements according to the transaction of the present invention is a seller transaction item.

User Account Registration Means

The user registers the user's history and creates an account. The user's account is processed and stored in (M201, D201). (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

A non-registered buyer on the system of the present invention can register a user with a simple user history registration at the seller's distributor D102 (all stores including online, offline, wired and wireless). (D201)

The user account can be registered by simple input such as a user ID, password, telephone number, address, and the detailed history can be registered on the system of the present invention. (D201)

Means for classifying integrated item code systems ( Integrated Item Code System )

The principle and object of the integrated item code system classification means of the present invention are as follows. (D301, M301) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The real-time and ubiquitous advertising system according to the transaction of the present invention is a means for predicting the derivative demand or related items of the item being traded to make an advertisement bid and omnipresent advertising. Therefore, according to the seller's wish, all types and intangible items to and from the transaction specification can be advertisement media items.The items are classified and registered through the integrated item code system classification means, and the items of the transaction are made using the provisions of the classification means. Ad targeting is now possible.

The advertisement media items D105, D106, and D107 indicate target items targeted for advertisement targeting. In the nature of the present invention, the targeted item is a sales item to and from the transaction statement. The advertisement medium item may be registered as an item targeted for advertisement by a seller registering an advertisement medium account D102 and marking the item as an advertisement medium item.

The purpose of the integrated item code system serves to enable ubiquitous advertising by integrating and managing all items of the seller.

As shown in Figure 5, all sellers and sellers' items are registered in one central server system, and all sales and transaction types (online, internet, IPTV, TV home shopping, wireless sales, mobile, catalog sales, mail sales, telephone order sales) Transmitting transaction details according to, for example, door-to-door sales, bidding, joint purchase, reverse auction, general sales, etc. to a central server system; By targeting advertisements and bidding according to the transaction details, and advertising items are exposed to users, it becomes an integrated advertising system even if the user (buyer) moves to any sales office .

The example looks like this:

There is a law that every item can be traded in more than one place.

Certain brands of jeans can be sold in stores across the country. In this case, the jeans have one manufacturer's name, brand, product code, but it can be seen that there is more than one store.

Also, if a particular brand of store is not a direct store managed by one company, it can be seen that there are different sellers in one jeans brand.

In the case of an online open market (where more than one seller exists in one mall system), many sellers sell the same item. However, it can be seen that each item is processed by assigning a unique item code to distinguish one system. If you enter a specific brand or model number, you can see that all items related to the brand and model number are searched out.

As described above, the integrated item code system of the present invention also plays a similar role and has the same differences and improvements as the conventional method.

Open item for the integrated item code system of the present invention and one or more conventional sellers Market The main difference between the item classification means is as follows.

It can be seen that the item classification method used in the conventional open market is a classification means for selling items. That is, it is a classification means for the user (buyer) to easily search and purchase the item. However, the integrated item code classification means of the present invention is not a classification means for selling items to a user, but a classification means for advertisement targeting. Ad targeting is also advertisement targeting for the transaction details of the user who makes a transaction with the seller's item.

The following differences and improvements also exist in the classification code system.

Move away from simple industry item classification and use the conceptual classification means to which the item belongs. (Item unique number, item category, concept of type to which item belongs, intangible concept to which item belongs, item name, item classification) Reference is made to classification means using the concept of a search word of the same applicant number.

Item specification information is used as a combination for advertisement targeting. Item usage, price, quantity, trademark, country of origin, manufacturer, item certificate, item code, item model, item serial code, production date, expiration date, item status, item specification, etc.)

Includes industry codes used by all industries, as well as one classification method (industrial codes, classification means by item concept). (HS code, etc.). Therefore, it is possible not only to advertise a combination of simple general transactions but also to make inter-business transactions.

The integrated item code system of the present invention includes all transaction types and transaction methods (online, internet, IPTV, TV home shopping, wireless sales, mobile, catalog sales, postal sales, telephone order sales, door-to-door sales, bidding, joint purchase, reverse auction, general Bidding on the transaction history of sales, etc.). The conventional classification method is used only in one transaction method, that is, one online shopping mall.

The integrated item code system of the present invention is characterized in that demographic information of an item for advertisement targeting can be input. Demographic information of each item is used as an advertisement targeting means.

The integrated item code system of the present invention includes a provision for advertisement bidding for advertisement bidding on transaction details. (Sales region, country of sale, delivery method, non-bidding items, ad recommendation price, seller item impressions, advertiser item impressions, etc.)

Each sales item has its own seller information and the seller information is also used in combination for ad targeting.

Detailed application examples will be explained in the relevant sections.

As such, the seller registers an item in the system of the present invention and registers and sells the unique item character generated in the present invention in the seller's store (a POS system such as an online mall or a store barcode) and sells the transaction history information (payment) of the buyer. The contents of one shopping cart are processed.) In the central server system, all the sellers share and share them (the seller's purchase history is transmitted to and stored in the central system of the present invention). In the store using the integrated item code system of the present invention even if the user moves, the wired or wireless client tool (eg, mobile phone, bar) according to the buyer's history code ubiquitous advertising is possible by using system , location information system , etc.) . That is, as the user moves, the information is provided from the corresponding sales medium (online or offline store).

Integrated item code systems include code classification schemes used by industry standards.

Features of the integrated item code system include all industry standard categories or codes to which the item belongs.

For example, the HS code system used in trade.

The seller enters the industry standard item code to which the item belongs, allowing traders in the same industry group to easily target it.

For example, when a user visits a trade fair or the like, the user may check the industry to which the customer belongs and engage in a transaction using the barcode system of the seller.

Or, in the trade between countries, you can easily search for items and target advertisements by searching the HS code.

Another purpose of the integrated item code system classification is to target groups targeting It is a combination of and price decision factors of advertisement bidding.

You can combine the items in each clause to target your ads.

The example looks like this:

The jeans advertisement medium item may be targeted as follows.

If you sell ABCD jeans in 100 stores nationwide, you can target the jeans sales (derived demand or related items) in the following ways.

Advertisers can only target stores in specific regions.

You can target the price.

You can do this by selling jeans by gender.

Ad targeting method using each clause of the integrated item code system classification means will be described in the relevant section.

Integrated item code system classification means ( M301 , D301 ) Are as follows.

Item identification number, item category, concept of type to which the item belongs, intangible concept to which the item belongs, item name, item classification, item's purpose, price, quantity, trademark, country of origin, manufacturer, item certificate, item code, industry code, Item model, item serial code, date of production, expiration date, item status, item specification, item demographic information, search terms related to ad media item, sale date, seller information, seller address, transaction type sales region, country of sale, delivery method , Non-bidding items, ad recommendation prices, seller item impressions, advertiser item impressions, and so on.

Item categories are specifically classified as follows. The categories you need To add Can include:

Agricultural fisheries and food (agriculture, fisheries, horticulture, food, forestry); Clothing and fashion (shoes, clothing, fashion accessories); Arts and gifts (crafts, jewellery / personal ornaments, gifts, musical instruments, art materials, art); Beauty and personal care (personal hygiene, beauty ingredients); Business and economy (advertising, real estate, business, services, reservations, finance, start-ups, employment, investment); Computers and electronics (office automation, software, Internet, electricity, electronics, computers, communications); Entertainment (video, drama, cartoon, star, movie, music); Activities and lifestyles (games, marriages, communities, leisure, culture, photography / images, life, adults, sports, travel, events, toys, creations, hobbies, parties); Health and medical (health, medicine, medical); Consumer goods (furniture, household goods, stationery, pet supplies, general merchandise, kitchen utensils, textiles); Industry (construction, machinery, tools, industrial materials, equipment, chemicals); Commercial goods (wholesale, delivery and delivery, commercial goods, retail, vending machines, packaging, promotional items); Precision industry (optics, photography, watches, eyeglasses, precision measurement, cameras); Publishing and services (IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, academy); Academic and social sciences (military, weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, studies); Transportation (train, ship, boat, car, aviation) etc.

Types concept

Product, service, chemical, material, parts & components, equipment, machine, tool, other

The intangible concept is a concept of intangible information or knowledge that allows multiple choices.

Transaction: (transaction price, buy, sell, bid, quote, etc.); Advertising : (advertising: advertising, catalogs, etc.); Articles : (essay: essay, blog, diary, etc.); Entertainment : (entertainment & fun :); Information : (info: announcements, newspapers, facts, informative information, etc.); Work & job: (task & job, etc.); Knowledge : (knowledge: knowledge, discipline, skill, history, etc.); Trends : (trends: trends, status, analysis, reports, statistics, etc.); Who : (who: who, organizer, organization, person, etc.) reason or question : (Why: reason, question, cause, etc.); Definition : (what: definition of lexical meaning, term, what, etc.); When : (when, when, era, era, history, period, season, time, etc.); Place : (where: source, place, location, map, area, etc.); How : (how: learning, manual, etc.); Demographics : (demographic: age, age, gender, occupation, income, region, etc.); Result : (did: result, action) Management / Strategy : (management & strategy Management / strategy of planning, tactics, strategy, resources, management, production, etc.) rental : Select if the rental is a physical concept. Other : (others)

(Sorting means by the concept of a search term) of the information identification table of the same applicant number is applied.

Each clause of the integrated item code system classification means can be combined to perform advertisement targeting.

An example and application example follows.

The sorting means of the integrated item code system can be added and expanded in detail.

Classification items of classification means of integrated item code system Advertising Targeting Description and example of the combination. Unique item code Pointer to the item's unique item character. There is one unique item character in the integrated item DB system. Unique string generated by the system. Item category Select or enter the item category. You can target by category of the item. Concept for tangible item Select or enter the concept to which the item belongs. Products, services, chemicals, materials, parts and components, equipment, machines, tools, and other items You can target ads based on the concepts you belong to. Intangible concept that the item belongs to Select or enter the intangible concept that the item belongs to. Enter if content or service item. Ad targeting may be performed according to the concept to which the item belongs. Item name Item name or description Enter the name of the item. You can target ads based on the item name. Possible according to the name of the product. The name of the item indicates the brand. In addition, regardless of brand, general merchandise can predict a certain item or associate demand. An example can be a hair comb. There is no specific brand, but you can advertise like a hairstyle gel. Item classification Select or enter the category to which the item belongs. Services, manufacturing, distribution, wholesale, retail, and transportation. Depending on the transaction type of the item, advertisement targeting may be performed on an inter-industry general transaction. Item usage Item usage The item's use: Choose between Industrial (B2B) or Consumer (B2C), or both. You can target according to the industry use of the item. For example, if the advertisement medium item is a vacuum cleaner, it can be seen that there are general home use and industrial use. The scope of targeting narrows down depending on the purpose of the item. Price Item price Select or enter the price of the item. Ad targeting based on price Advertisements can be made available only for specific prices for specific items. The example looks like this: Advertisements can be set to be displayed only to customers who purchase expensive jeans for 100,000 won or more. Alternatively, the advertisement item may be exposed to only a specific price item. Quantity Item quantity Select or enter the sales unit and quantity of the item. Ad targeting can be done according to the quantity sold. Contains units Ad targeting can be based on the pet's feed purchases. Brand Item brand Select or enter the Brand of the item. Targeting by brand is possible. The example looks like this: If a particular computer brand is sold, you can ad target parts that match the item. It is true that they have the identity of a brand or a specific target group. Therefore, targeting according to the brand is possible. Origin Item Origin Enter the origin of the item. You can target according to the specific origin of the item. Ex) Depending on the country of wine, advertising items can be exposed. Manufacturer Item manufacturer Select or enter the producer or manufacturer of the item. Ad targeting by manufacturer can be done. Item certificate Enter if the item has a quality mark or certificate. (You can target items that have a certified quality mark or certificate, such as KS quality mark or ISO certificate. Item code Item code Select or enter the unique code that the item has. Examples are Bar code, UPC code, and ISBN code of a book. You can target according to the unique code of the item. The item is exposed when a bar code is sold for a specific item. Industrial classification code Select or enter the classification code of the particular industry of the item. Trade classification codes such as HS code are examples. You can target items that belong to a specific industry code. It can be applied to industrial items. It can be used within a specific industry or distribution system. Ad targeting between industries and deals and general deals is possible. It can also be applied to industry or item systems by region or country (eg trade). Item model Select or enter the model name of the item. You can target according to the model name of the item. The example looks like this: You can target according to the model of your phone or the model of your laptop. Items serial code Enter the unique serial code that the item has. Ad targeting can be done using the item serial number of a specific item. Manufacturer and country of origin item code and the like can be combined. Production date Enter the item's production date. Ad targeting can be done according to the production date of the item. For wines like wine, the older the price, the more expensive the buyer's taste. Item expire date Enter the item expiration date. Ad targeting can be done based on the item expiration date. Item status Select or enter the state of the item. Ad targeting can be based on the status of new items, recyclables, open / closed, used, defective, scrapped, serviced, canned, fresh or alive, dried, frozen, or rented items. General purpose, industrial or both Item specification Enter the specification of the item. Enter according to the relevant item and industry standards. Size, size, capacity, finance, etc. Ad targeting may be performed according to the item specification. The example looks like this: Ad targeting may be performed based on the color, gender, age, size, etc. purchased by the user. Item demographic information Select or enter demographic information for the item. Ad targeting may be performed using the demographic information of the item. Targeting based on the demographic information of the item (depending on the children's desk or adult desk) Related Search Terms for Ad Media Items Enter a search term for the ad media item. Sale date Item date You can target by date or item season. Therefore, the price for an item may be different. You can target your ads by date of sale. Ad targeting can be based on the sale of seasonal items (clothes, food, accessories). Seller Information Vendor information Enter or select seller information for the item. It is automatically processed according to the seller's history. Specific crossovers and chain points are examples. Ad targeting can be done according to the seller's name. Stores also have their own identity and product groups. The example looks like this: Sales in specialty stores may predict the presence of children in the consumer's family. Seller address seller address Enter the seller's address. You can enter a seller's address for local ad targeting. Ad targeting can be done using the addressing system. Global, country, state, city, street, zip code. You can use any phrase to target it. Advertiser targeting can be done using the seller's postal code. Transaction types Enter or select the seller's transaction type or the type of item sold. Point out all transaction types and include: (Bidding, joint purchase, reverse auction, general sales, store sales, online sales, TV home shopping, mobile, catalog sales, telephone order sales, door-to-door sales, etc.) You can target advertisements according to the type of transaction. Sales area Transaction area Select or enter the seller's store location or the region where you sell. Tourist area; National park area; City park area; Urban area; Cultural areas (theatre, film); Commercial districts, sports center areas including stadiums; Amusement park or theme park area; Nightlife, housing; School district; It is divided into other regions. Online or catalog sales are selected or entered online or in a catalog. You can target your ads by sales region. The example looks like this: If the sales area is a sports center and the advertising media item sold is a carbonated beverage, the advertiser may advertise a sports ion drink. Country of Sale Enter the country where the seller can sell. Sellers can target through the countries where they are available. The example looks like this: You can trade items online. However, the advertisement targeting may be performed such that the advertisement item is exposed only in a specific country. Conveyance method Select or enter the way in which items and transaction details (statements or receipts) are delivered when a transaction occurs. Store, delivery, postal, wired and wireless delivery methods Seller's choice is input or processed according to the transaction sent to seller's client system. Ad targeting can be done according to the delivery method. If the delivery method is wired or wireless, the advertiser can use advertisements suitable for online media such as graphics. This is called digital delivery. If the delivery method is store or postal mail, print the advertisement. This is called print delivery. Seller must indicate how to deliver advertising items for each item. Bid prohibited item A list of items that do not allow bidding of competitive items selected or entered by the seller for the authoring or commerce order of the items. Seller enters Enter the brand, item name, model number, etc. of the disallowed item and process automatic bidding. The example looks like this: If the advertising media item is A's computer, B's computer brand may not be allowed to bid. Ad recommendation price Recommended price entered by the advertiser. The seller may search for the item of the advertiser and recommend it to the buyer. Allowed expose ad item number set by seller The number of ad item impressions per item the seller can expose. Can be defined according to digital shear means and print delivery means. If the number of impressions is three, only three advertisement items are displayed in the order of the bid price. Allowed expose ad item number set by advertiser Ad item impressions per item entered by the advertiser. Can be defined according to the digital delivery means and print delivery means. If the number of impressions entered by the advertiser is 4, the advertiser is exposed to the generated advertisement items. User history If the user (buyer) is a user D201 registered in the system of the present invention, advertisement targeting may be performed according to the user's personal profile. Same as general information such as age, gender, occupation and address.

Item registration means

According to the integrated item code system classification means M301, D301, the seller registers the items M104, D104. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The item includes all types of intangible items for which a transaction statement is issued.

In the item registration means, there are several sellers for the same item. In order to avoid repeated item registration and quick registration, the seller may register the item by providing his or her seller information to the item registered by another seller.

Advertising media item registration means

In order for a seller to become an advertising medium, the seller must create an advertising medium account. (D102) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The seller may register D105 as an advertisement medium item by checking the registered item D104 as the advertisement medium item and clicking the confirm button.

The advertisement medium item D105 indicates a target item to be targeted for advertisement. In the nature of the present invention, the targeted item is any item to which the transaction statement comes and goes. The advertisement medium item may be registered as an item targeted for advertisement by a seller registering an advertisement medium account D102 and marking the item as an advertisement medium item.

That is, the item (D104) and the advertisement medium item (D105) registered by the seller are the same item and are classified systematically for advertisement bidding.

Business to business Advertising media item registration means

The seller may register (D106) the inter-business transaction advertising media item by checking the registered item (D104) with the advertisement media item and clicking the confirm button.

The inter-business advertisement medium item (D106) refers to a target item that is targeted for advertisement. The inter-business advertisement medium item may be registered as an item targeted for advertisement by a seller registering an advertisement medium account D102 and marking the item as an advertisement medium item.

That is, the item (D104) and the advertisement medium item (D106) registered by the seller are the same item and are classified systematically for advertisement bidding.

Inter-business transaction ad media item refers to advertising targeting only for inter-business transactions.

Advertising item registration means

The advertiser registers the advertisement item and stores it in the corresponding DB (M108, D108). (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The advertisement item DB is a DB storing the advertisement item for the advertiser to advertise. Advertising items include images, text, video, sound, effects (eg, flash), advertising items for printing, and the like.

Advertising items also include all forms of application entry (membership application, advance booking, prize competition, gift voucher purchase, catalog request, product purchase request, statistics or preference survey, voting, application, etc.). Includes promotional items in all securities formats (coupons, gift certificates, reservations, discounts, advance tickets and physical items such as ballpoint pens or bottle openers).

The advertiser may produce and register various advertisement items according to the digital flyer means and the print delivery means. (D108)

Therefore, it has a match relationship structure of (D104 = D105, D106, D107 = D108).

Association and Correlation of Items ( relation & correlation Means of applying advertising means using

An application of the same name may be used to create an advertising item and apply it to a digital delivery means using advertising means utilizing the association and correlation of the item for which the number is patented. (M108, D108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

For details, refer to advertising means that use associations and interrelationships of items.

Application Form Means for applying promotional advertising means in the form of

An application of the same name may be registered as an advertisement item using a promotional means in the form of an application form numbered . (D111, D108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

For details, refer to the classification and advertising means according to consumer behavior patterns and consumption patterns.

Advertising costs

Advertisers prepay advertising costs to speed up the bidding process. (D103)

The advertiser may deposit the advertising fee even after the bidding.

The advertiser may purchase (D103) cyber points and deposit the advertisement cost. (M601, D601 = D103 = D101 = D102 = D103) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Advertising according to the integrated item code system classification means targeting Way

The real-time and ubiquitous advertising bid targeting method according to the transaction is as follows.

In accordance with the combination of the provisions of the Integrated Item Code System, the advertiser (seller D101) performs advertisement targeting on the advertisement media items (D105, D106 = D107, D109 = D108). It is the same as the advertisement bid combination view of the integrated item code system classification means. Ad targeting in combination with each clause. Shows the user's transaction history and shopping cart. It will be described in the ubiquitous advertising bidding means. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The advertiser selects and bids on the items of each advertisement medium item (D105, D106, D107, D109 = D108) and the transaction statement delivery method (store, delivery, mail / wired wireless).

The item and transaction statement delivery method of each advertisement medium item is selected or inputted by each owner of the advertisement medium item for each item and the advertiser bids according to the delivery method.

Delivery methods are divided into stores, delivery, mail, and wired wireless methods. In addition, each delivery method may generate advertisements in a digital delivery method and a print delivery method and expose them to a user (buyer).

As shown in the table below, the advertisement medium item targeting corresponding to the medium targeting of the present invention may occur when a transaction occurs between the seller and the buyer; The sellers are classified as targeting methods to deliver items and transaction statements to buyers, and exposure methods (digital delivery methods and print delivery methods).

Classification of delivery method

Delivery method store Digital Delivery Method Print Delivery Method Shipping / Postal Print delivery method Wired / wireless Digital delivery method

The advertiser may perform advertisement targeting using various combinations using information of the advertisement media items D105, D106, and D107 = D108 registered by the seller according to the integrated item code system classification means.

Of your On the transaction According match targeting Way

The match targeting means according to the transaction details of the user is an advertisement targeting means to which the advertisement item is exposed when one or more items are matched. (D105, D106 = D107 = D108, D112, M112, M404) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The procedure is as follows.

The advertiser inputs a matching item condition into the advertisement item (D108). The item condition may use the provisions M301 and D301 of all integrated item code system classification means such as item name, brand, and unique model number.

When the user (buyer) purchases one or more items and the seller's client system sends the shopping cart list to the central server (D107, D109), if the advertisement item exposure condition entered by the advertiser in the central server exists in the shopping cart (transaction history) The advertisement item D108 is exposed to the user.

Match targeting means according to the user's transaction history may provide promotional items (securities such as cyber points, gift certificates, physical promotional items) according to the transaction history (D108 = D112, M112)

The example looks like this:

Assume that the match item entered by the advertiser is a razor for men and a certain brand of alcohol.

If a razor for men and a certain brand of alcohol exist in the transaction details of the user (payment cart details D107 and D109), the advertisement item of the advertiser is exposed to the user. If you buy only a razor blade or a single brand of alcohol, you won't see your ad. That is, if an exposure condition of one advertisement item matches the transaction details of the user, the advertisement item is exposed to the user.

In the case of a promotional item, if a certain brand of men's razor brand, a certain brand of beer, a brand magazine, etc. are purchased, certain promotional items (such as cyber points, securities such as gift certificates, physical promotional items such as bottle openers) are provided. In the case of physical promotional items (bottle openers), only advertisement bidding is processed systematically.

Delivery area According to medium targeting Means

A feature of the present invention is an advertising bidding means for predicting and advertising derivative demand for sold items. Therefore, targeting may be performed such that the advertisement may be exposed only to a specific delivery area of the sold item.

In the case of online stores or TV home shopping, the boundaries of the distributors are blurred. (On the other hand, if you are a general store, you can find the seller's address.)

The physical targeting area (D107 = D108, M405) of the delivery area (address) advertisement item of the transaction details of the user received from the client system of the seller is compared.

The area where the advertisement item is exposed is stored in the advertisement item. (D108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The example looks like this:

If the jeans are sold, only the items that are delivered to a specific location can expose the advertisement item.

Ads for specific time periods targeting Way

A feature of the present invention is an advertising bidding means for predicting and advertising derivative demand for sold items. Therefore, the advertisement targeting can be performed using the provision of the integrated item classification means and the specific period. This is because the purchase of the user (consumer) changes with the date (seasonal).

It can be used in combination with the targeting means.

(D105, D106 = D107 = D108, D112, M112, M404) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

How to enter and search relevant search terms in real-time and ubiquitous advertising media items according to transactions

The owner of the advertisement media item enters a keyword (including brand, manufacturer, model number, etc.) of the item associated with the advertisement media items D301, D105, and D106, and the advertiser searches for an associated keyword of the advertisement media item to bid on. Can be. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The seller may induce bidding of an advertiser by inputting keywords or information of an item that can be promoted in association with a sale item that the seller has. This is because the seller knows his or her customers and items according to geography, demographics or various other market principles, and each retailer (online or offline) has its own loyal customer.

The example looks like this: This is because the transportation industry knows what shipping requests are made by their major customers. Even if the delivery item is not specified in the specification, it is common for the carrier to have various information by visiting the customer. Therefore, the advertiser may target the advertisement medium item by using the related search word input by the seller.

A feature of the associated word of the means is that the medium or seller enters an item keyword associated with its item.

Wired and Wireless Communications Clients Tool Real-time and ubiquitous advertising based on transactions targeting And bid doing Way

Advertisers can use wired and wireless client tools to target and bid on real-time and ubiquitous advertising on a deal basis.

The advertiser D101 (in all forms of sales of the seller in Fig. 5) looks up the seller's item D104 with wired and wireless communication client tools and if the seller's item is an item targeted for advertisement targeting (D105, D106, D107, If present at D109), ad targeting may be performed. The means by which the advertiser can search the item at the seller's seller can check whether the item exists and bid according to the provisions of the integrated item code system classification means (M301, D301). (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The example looks like this: In order to target an item sold at a seller's store, the advertiser inquires with the central server system of the present invention using a wired and wireless scanner that can recognize the model number, bar code, and manufacturer of the item. Ad bidding is done with client tools. It is also possible to use a system of physical sales media.

Advertisement fee (or sufficient cyber point D601) and advertisement item (D108) must be pre-registered in order to use the means of targeting and bidding real-time and ubiquitous advertisements according to transactions using wired and wireless communication client tools.

The communication principle of real-time and ubiquitous advertisement targeting and bidding means according to a transaction using an advertiser's wired and wireless communication client tool is the same as the means of communication (sending and calling data) between a client system or a tool and a central server system.

Means for targeting and bidding of real-time and ubiquitous advertisements according to a transaction using the advertiser's wired and wireless communication client tools are as follows.

Advertisement targeting means according to the integrated item code system classification means; Match targeting means according to a transaction history of the user; Means for media targeting according to the delivery region; Advertising targeting means for a particular time period; Means for inputting and retrieving a related search word in an advertisement medium item of a real time and ubiquitous advertisement according to a transaction; Real-time bidding means according to the bid price; Advertising bidding means for a particular time period; Advertising bidding means using a shopping cart; Means for bidding on user (buyer) transactions for ubiquitous advertising; Defining an advertising price system; Means of communicating (sending and recalling data) between a client system or tool and a central server system

The real-time and ubiquitous advertisement bidding means according to the transaction are as follows.

Real-time bidding means according to the bid price; Advertising bidding means for a particular time period; Means for retrieving and selecting an advertisement item from a physical medium and recommending it to a buyer, advertisement bidding means using a shopping cart; Means for bidding on user (buyer) transaction details for ubiquitous advertising.

Real-time bidding method based on bid price

The characteristics of the real-time bidding means according to the bidding price are as follows. (D105, D106, D107, D108, D109, D401, D402, D403, M401, M402, M403) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The bidding of an advertisement sequentially exposes items according to the highest bidding amount.

the next Have characteristics .

In the case of digital delivery means, it is exposed sequentially according to the browser size of the client system or tool or the number of advertisement items.

In the case of print delivery means, one or more advertisement items may be printed and exposed to the user.

The advertisement item is exposed in the ranking of the highest price with respect to the user's transaction details ( D107 = D105, D106 = D108).

The example looks like this:

Transaction history (or shopping cart D107) A of FIG. 3 is a case where the user purchases only one item.

In the case of the digital delivery means, the advertisement A (9 won) is exposed according to one item depending on the state of the browser of the client tool and the highest priced bid if allowed.

Advertisements A and B are exposed if more than one item can be exposed. The same applies to the print delivery means.

Transaction history (cart D107) B of FIG. 3 is a case where a purchaser purchases one or more items.

As shown in FIG. 3, each item in the shopping cart has one or more advertisement bidding items.

In this case, the advertisement items are exposed in the order of the highest bid price of all items associated with the items in the transaction history.

If only one advertisement item can be exposed according to the browser state (or content layout) of the client tool, the highest price advertisement F (9 won) is exposed. If more than one item can be exposed, they are exposed in the order of F, G, K, H, L. If the ad bid price is the same, the bidding items may be exposed first.

One or more advertisement items, both digital delivery means and print delivery means, may be printed and exposed to the user.

However, creating too many advertising items and exposing them to a user can adversely affect advertising. In addition, it is a fact that there is a limit to the inclusion of a printed advertising item in the packaging.

Therefore, the seller and the advertiser may bid by setting the number of advertisement items exposed. The advertiser (seller) and the owner of the advertisement media enter and bid the seller item impressions and the advertiser item impressions, respectively. (D105, D106, D109)

The example looks like this:

If a female customer bought cosmetics, she could offer perfume or lotion advertising items. In this case, the seller and the advertiser can systematically control the number of impressions of the advertisement. The advertiser may set whether or not to expose his or her own advertisement with respect to the number of exposed advertisement items. Let's assume that five ads can be exposed in total, and the advertiser allows three impressions. If the advertiser's advertisement price falls within the third rank, the advertisement item is exposed to the user. If the advertiser's price is fourth, the advertisement item is not exposed. This is because the advertiser's choice is determined to be counterproductive if too many advertisement items are exposed to the buyer.

That is, it is possible to control the excessive exposure of the advertisement item by the number of advertisement item issuance of the advertisement media item owner and the number of advertisement item exposure entered by the advertiser.

Expose the items of the advertiser who gave the highest bid price in one shopping cart in order.

Ad bid method for a specific time period

The advertisement bidding means for a specific period is a bidding means having a specific period of advertising right regardless of a real-time bidding price for a specific advertisement medium item. (D105, D106, D107, D108, D401, D402, D403, M401, M402, M403) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The advertisement item exposure method is the same as the real-time advertisement bidding means according to the advertisement bidding.

Ad bid means using shopping cart

In the case of a transaction of an interactive electronic medium such as an online shopping mall, an advertisement bidding may be performed according to an advertisement item D108 by transmitting a list of items in a shopping cart before a user (buyer) payment to a central server system in real time (D109). (D105, D106, D109, D108, D405, M405) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The advertising bidding means using the shopping cart applies only to interactive electronic media and digital delivery means.

If the conventional advertising is a way to advertise the potential keyword with high interest of the buyer, this user will be highly efficient and accurate by targeting the advertisement to the item in the shopping cart.

The bidding means is the same as the real time bidding means according to the price and the advertisement bidding means for a specific period.

The method of match targeting means according to the transaction of the user may be applied. The advertisement item is exposed when one or more items in the shopping cart are matched. The same is true for ad targeting.

Omnipresent advertising ( ubiquitous advertising For) (buyer) On the transaction Means of bidding

The steps for omnipresent advertising in T9 are: (D104, D107, D108, D109, M104, M107, M108, M109) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The advertiser may bid on the transaction details (D107, D109 = D201) of a specific user stored in the central server system, and the advertisement may be bid on the basis of the transaction of the user. At this time, each item of the user's transaction history (D107) has the following db connection structure. (D104 = D107, D109) and (D104 = D107, D109 = D201).

The structure of (D104 = D107, D109) indicates that the transaction details of the seller (the same principle as the contents of the shopping cart D104 of the online shopping mall are stored in D107, D109) are stored in (D107, D109).

However, the structure of (D104 = D107, D109 = D201 ) indicates the transaction history of the user registered in the system of the present invention.

Accordingly, the advertiser may place ubiquitous advertisement bids (D301, D107, D108, D403) on the item having the user account D201 information among the items of the transaction history (D107, D109) transmitted from the client system.

Of your On the transaction According to the ubiquitous advertisement bidding means, as the user moves to a retailer (online electronic market or offline physical store), the wired and wireless client tool of the corresponding retailer or the user's wired and wireless client tool ubiquitous The advertising system is completed. Same as the structure of FIG.

If the buyer is a user D201 registered in the system of the present invention, the user's history and transaction history (D104 = D107, D109 = D201 = D108) are matched, and the ubiquitous advertisement system is possible.

According to the means of communication (sending and recalling data) of the client system or tool and the central server system shown in FIGS. Depending on the transaction details (online and offline client systems or tools), the ubiquitous advertising system becomes possible.

When the user D201 divides the store of the seller, the user D201 may input the user ID into a client system (magnetic card, touch screen, or IPTV browser) installed in the seller's physical store (medium) to obtain advertisement information according to the transaction. . The seller's client system queries the user's purchase history (D107, D109) on the system of the present invention and exposes the advertisement item (D108) to the user.

Alternatively, the client system of the user recognizes the client system of the seller, inquires the purchase history (D107), and the advertisement item (D108) in the central server system of the user's wired and wireless communication client tools (cell phone, GPS location terminal, PDA, PC, etc.)

When a user makes a transaction on a non-interactive medium (phone sales, store sales, home shopping, etc.) and visits an electronic medium (interactive media), an advertisement item according to the user's transaction details is exposed on the electronic medium.

The user can obtain advertisement information of a specific region by using a wireless client tool (service using GPS location information-navigation or mobile phone, etc.). Advertisers target ads based on a transaction to a user in a specific region, and expose an advertising item when the user is located in a specific region. It depends on whether the user allows advertisement.

The ubiquitous advertisement of the present invention inserts and stores data compatible with the central server system of the present invention in the wired and wireless client tools of the seller and the user.

The exposure of omnipresent advertising to the transaction details of a specific user is the same as the principle of digital delivery means and print delivery means.

The ubiquitous advertisement bidding means is the same as the item registration and advertisement targeting means of the integrated item code system classification means.

The advertiser may make advertisement bids (M403, M405, D403, D405, D107, D109, D108, D102) for the user's transaction details (D107, D109).

The advertising fee may be the system of the present invention or the seller's distributor (D102 online and offline wired and wireless sales methods).

Bidding based on user transactions for ubiquitous advertising is a method of bidding higher prices, which is the same as real-time bidding means according to bidding price and bidding means for a specific period of time.

The means for bidding on user (buyer) transaction details for ubiquitous advertising of the present invention is different from the transactions or advertisement systems using the conventional wired and wired communication systems as follows.

The conventional method is a method of inputting a keyword of a specific item into a wireless communication device (eg, a mobile phone or a GPS navigation) and performing an advertisement (ubiquitous advertisement). However, the present invention is a bidding system for the user's past transaction history. Specifically, the advertisement targeting and bidding are performed on the history of the user's transaction history. In addition, all the transaction types of FIG. 5 are targeted for advertisement.

A means of retrieving, selecting, and recommending advertising items to physical media

Advertisement items can be searched and selected in the physical medium to be exposed to the buyer. (D301 = D105, D106, D107, D109 = D108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

When a buyer views or purchases an advertisement item recommended by a physical medium, the seller obtains a price item based on the advertisement price input by the advertiser .

The recommended price suggested by the advertiser to the seller (advertising medium). (D105, D106)

The recommended price suggested by the advertiser is exposed to the seller, and the seller can select the item and recommend it to the user.

Provide information to buyers (advertiser items) .

Refers to the advertising recommendation price of the integrated item classification means. It is an item that is advertised and targeted to the user's transaction history. Due to the nature of the ubiquitous information and advertising system, when a user requests a specific item from a sales medium, the seller searches and provides the item. The recommended price is not based on bidding, but rather by providing the advertisers with the desired points. As the present invention includes all types of transactions and can be traded on a physical medium, sellers recommend items from advertisers.

The example looks like this:

A buyer purchases a specific item and asks the seller for a linked item or a specific item. In this case, the seller may display a coupon or discount product or advertisement of a specific item in the central server system to expose to the user. When a user searches for or purchases an exposure measuring means defined by the present invention, an item recommended by a seller, the seller obtains a recommendation price of an advertiser.

Ad pricing system definition

The ad price for the ad bid is as follows. In general, it follows a well-known pricing system and can be modified according to advertising bidding and methods.

Cost per through (CTR) = (clicks / impressions) x 100 measures the number of clicks per impression; Cost per millennium (CPM) = (cost / impression) x 1,000 CPM measures cost per 1,000 impressions; Cost per click (CPC) = cost / click CPC measures the cost per click; Cost per action (CPA) = (cost / purchase)) The CPA measures costs per transaction, such as sales, application forms, and advance bookings; CPR (cost per request) = (cost / request) CPR is a measure of payment based on the number of times a user requests a catalog or brochure, etc .; Cost per sale (CPS) = measurement of advertising costs per sale, at cost per sale commission;

Client systems or Tools and Means of communication (sending and calling data) of central server system

Merchant and user create user account in central server system (D101, D201, D301)

The seller or the advertiser (D101, D301) downloads and installs the modules (M11, M12, M13, M14) applied to the wired and wireless client systems or tools to the central server system.

The user D201 downloads and installs modules M15, M16, M17, and M18 applied to wired and wireless client systems or tools to a central server system.

Merchants and users' wired and wireless client tools can process mutual data through a central server system. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Wired and wireless communication processing modules defined by the present invention are inserted into wired and wired client tools or systems (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18). Or applied to securely authenticate and process data occurring on the system of the present invention.

Wired and wireless client tools or systems as defined by the present invention refer to all wired and communication equipment and client systems and tools capable of sending and receiving data.

Includes:

Mobile phone (C101): mobile phone video, text, voice, etc .; PMP (C102); IPTV C103; POS C104; Cash register (C105); Touch screen (C106); ATM (C107); All browsers (screens) C108 for displaying an image; GPS navigation C109; PDA C110; PC C112; Remote control system (C113); Credit card terminal C114; Dedicated terminal (C115) for real-time and ubiquitous advertising according to the transaction; DMB (satellite) (C116); FAX (C117); Telephone touchtone system (C118) Phonetic; Magnetic card system (D119) (eg credit card, bank card transportation card, membership card, etc.); Wired and wireless scanner client tool C121 for recognizing barcodes or characters; Other wired and wireless client tools (C121); Software toolbars, slide bars, mobile programs, emails, messengers, and the like that are applied to the wired and wireless client tools.

The present invention provides a Bluetooth module (M19). Applies to client systems or tools on users or physical media. Applied to all wired and wireless communication clients such as mobile phones, portable terminals, peripheral devices, headsets, personal digital assistants (PDAs), personal PCs, and printers in the wireless range, and voice, message, real-time text, You can exchange multimedia.

In addition, it uses a dedicated terminal (C115) for real-time and ubiquitous advertising according to the transaction for the advertising system of the present invention. Dedicated terminal for real-time and ubiquitous advertising according to the transaction is a terminal for a wired and wireless communication modem connecting the central system of the present invention is connected to the POS, cash register, computer, server, etc. of the store to the central server Send and receive the advertisement item from the central server and print the advertisement item or transmit it to the surrounding client tools. That is, the terminal connects the central system and the client system of the present invention by wire and wirelessly. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

As shown in FIG. 5, the wired / wireless communication system of the physical medium and the wired / wireless communication client of the user are organically communicated with each other through the central server system, so that the user moves the sales office using the real-time and ubiquitous advertisement system according to the transaction of the present invention. This completes the ubiquitous advertising system.

Function Buttons and Shortcut Keys The method of using shortcut button and shortcut key )

The following shortcuts or shortcuts can be applied to wired and wireless client systems and tools for advertisers and sellers.

Given mode + shortcut or hotkey (with delimiter)

Apply shortcuts or shortcuts according to the given mode.

The shortcut buttons or shortcut keys are as follows.

Shortcut-button refers to a modular physical function button or software function button that is inserted into a user's wired and wireless client tool.

Shortcut-keys refer to modularized shortcut keys that are inserted into a user's wired and wireless client tools.

The example looks like this:

When an item is exposed to a user's wireless client tool, it can be a button or shortcut that can be saved or deleted.

After the advertiser inquires the advertisement medium item, the advertiser may target the advertisement and bid according to the existence of the item.

The user can trade items exposed by digital means in real time using shortcut buttons or shortcut keys.

The shortcut can be any string containing the delimiters (/, *, @, #). Combine the array of keyboards of the corresponding wired and wireless client with one or more keys (Example of string value! @ # $% ^ & * ()-+ =, A to z, 0 to 9, shift key, alt key, corresponding Can be used in combination with a local language writing system.

Real-time and ubiquitous advertising function according to the transaction of the present invention can be input to the shortcut function buttons and shortcut keys.

The shortcut buttons or shortcut keys of the present invention include all wired and wireless client tools, systems, and equipment capable of entering numbers or letters. Reference means for communicating (sending and recalling data) of the client system or tool and the central server system.

The shortcut buttons and shortcut keys of the present invention can be applied to the local language defined by the present invention.

A shortcut button module (M6) and a shortcut processing module (M7) are inserted into each client tool to communicate with the central system. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The shortcut button or shortcut key of the present invention may be implemented by the client system with the following means. On the tool Apply.

Integrated Item Code System; Item registration means; Advertising media item registration means; Inter-business transaction advertising media item registration means; Advertising item registration means; Advertising charge deposit means; Advertisement targeting means according to the integrated item code system classification means; Match targeting means according to a transaction history of the user; Means for media targeting according to the delivery region; Advertising targeting means for a particular time period; Means for inputting and retrieving a related search word into an advertisement media item of a real time and ubiquitous advertisement system according to a transaction; Means for targeting and bidding real-time and ubiquitous advertisements according to transactions using wired and wireless communication client tools; Real-time bidding means according to the bid price; Advertising bidding means for a particular time period; Advertising bidding means using a shopping cart; Means for bidding on user (buyer) transactions for ubiquitous advertising; Means for retrieving, selecting, and recommending an advertisement item in a physical medium; Means for communicating (sending and recalling data) between the client system or the tool and the central server system; Method of digital conveyance; Method of print conveyance; Means for using information tags and digital scraps; Means for associating a magnetic or barcode card system; Advertising item scrap means; Method of transaction on digital conveyance method; Transaction settlement means; Applicable to the measurement of advertising costs by exposure measurement and all other means.

Digital transmission means ( method of digital conveyance )

The digital delivery means that the advertisement item of the advertiser is exposed to the user in a digital manner (or an interactive communication system). (D104, D105, D106, D107, D108, D109, M104, M105, M106, M107, M108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The digital method defined by the present invention technically includes both analog and digital transmission methods.

Advertising items refer to all the ways that they are represented in interactive media such as video, graphics, electronic text, sound, and effects such as flash. Thus, it includes all wired and telecommunication equipment and client systems and tools capable of exchanging data with the central system of the present invention. See also means of communicating (sending and recalling data) between a client system or a tool and a central server system

Therefore, client systems and tools are used as follows.

Advertising items are exposed in the client's client system or tool provided by the seller in the physical store or in the client system or tool of the user (buyer). Therefore, the ubiquitous omnidirectional advertising system is completed by the wired and wireless communication means of the digital delivery means.

As shown in FIG. 5, when the central server system, the wired / wireless communication system of the physical medium, and the wired / wireless communication client of the user communicate with each other organically, and the user moves a sales office using a real-time and ubiquitous advertisement system according to the transaction of the present invention. The omnipresent advertising is completed. It is processed by the digital transmission means module M11, M12, M13, M14. Each module includes a user ID and an authentication processing module to enable client tools or systems to send and send data to and from the central server system, either wired or wirelessly. Therefore, a user may be exposed to an advertisement by inputting a user ID in an information providing device such as a touch screen tube of a physical store, or may be exposed to an advertisement by receiving information of nearby stores using a laptop such as a mobile phone or wireless internet. In the case of a mobile phone, the telephone number of the user is used to authenticate the communication call of the seller's client tool or the central server system.

When the seller sells the item D104 to the buyer in T3 of FIG. 1, the client system or tool of the seller transmits transaction details D107 and D109 to the central server system. At this time, if the user (buyer) is a user D201 registered in the system of the present invention, the user information is transmitted together. An example could be a magnetic membership card. (The advertisement system according to the transaction of the present invention may not be a user registered as a member of the present invention. When the user registers in the system of the present invention or is a member of a sales medium, accurate targeting and ubiquitous advertisement system are possible. do.)

The seller's client system receives the user's account information D201 and sends it to the central server. (If necessary, send user ID, password, phone number, or other authentication together to the central server system. (D104 = D107, D109 = D105, D106 = D108)

The transmitted transaction is stored in the seller's transaction details DB (D104 = D107). If the item information of the real-time shopping cart is stored in (D104 = D109).

The central server system searches for advertisements (D105, D106 = D108) associated with the sold items (D104 = D107, D109), and returns the advertisement items to the client system (D108) according to the inquiry result.

The seller transmits the advertisement item D108 received by the central server system to the client system of the buyer. In other words, the seller forwards the advertisement item to the user's (buyer's) email account, mobile phone (phone number), or other account (user's wired and wireless client systems or tools) along with the transaction. If the purchaser is a user D201 registered in the present invention, the advertisement item may be transmitted from the central system of the present invention to the user's client tool or system or exposed in the online user account (D201 = D108) on the system of the present invention.

Print delivery means ( method of print conveyance )

The print delivery means is a method in which an advertisement item of an advertiser is printed using a printer and delivered to a user (buyer) and exposed. (D104, D105, D106, D107, D108, M104, M105, M106, M107, M108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18) The print delivery method is processed by the print delivery means module.

The print delivery means is the same as that of the digital delivery means. Instead of forwarding the advertisement item to the user's client system or tool, the advertisement item is printed and delivered to the buyer using the seller's client system or tool. It refers to how the advertisement is printed, delivered to the user, and exposed. The example looks like this: It indicates that the advertisement is printed and attached or enclosed in a transaction statement, a transaction statement envelope, a wrapping paper, a packing box, and the like to be delivered and exposed to the user.

Therefore, it is used in client systems and tools as follows .

The print delivery means is the same as the digital print means. However, the advertisement item (D108) received from the central server system is printed on the seller's client system or tool (e.g., the advertisement item in the form of a sticker or leaflet) and printed to the buyer along with the transaction statement (statement or receipt) or physical item. It's a way of delivering.

In the print delivery method, real-time and ubiquitous advertisement method according to a transaction is a method of printing an advertisement item for a purchase by real-time access to a central server for an item purchased by a user. Therefore, it is not a uniform promotion dimension to the user, but a printing method of advertiser targeting. The print delivery method of the object-oriented keyword box of the same applicant number is simply printed by the user. It is just printing the desired item on the conventional online. Accordingly, item exposure and exposure measurement can be applied by applying the same identification number and the principles and means of digital scrap.

Or it may be enclosed with the transaction statement (receipt, statement) or exposed to the buyer in the store.

The feature of the print delivery means of the present invention does not indicate that the company attaches uniform advertising flyers or stickers to users in the conventional simple promotion. This way advertising targeting Rather than It is a promotion. The present invention allows advertisers to advertise on items targeting And each advertisement item is printed and delivered to the user according to the transaction.

Means using information tags and digital scrap

In the print delivery means, an application of the same name can print and deliver the advertisement item D108 using the information identification table and the digital scrap means using the wired and wireless communication means for which the number is patented. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The seller and the user (D101) may measure transaction and item exposure using an information tag and a digital scrap method using wired and wireless communication means.

A brief procedure for the means of using information tags and the digital scrap method is as follows.

The seller registers the medium according to the medium classification means of the information identification table; The seller registers the information table and the advertiser account of the digital scrap means and the seller account.

The seller stores the advertisement item D108 in the information identification table DB (xD106) indicating the item ID and distributes the item.

Therefore, there is a match relation on the DB of the seller's item, the advertisement item, and the DB.

In short, the information recognition table (xD106) is given to the advertisement items (D108 = D105, D106, D109, D109 = D104 = xD106) to advertise on the medium.

X representing xD indicates a DB of the information identification table.

Please refer to the information identification table and the documentation on the digital scrap method for details.

Means for linking magnetic or barcode card systems

When a user makes a transaction using a magnetic card or a plastic card recognizing a bar code at a seller (online store or physical store) of a seller (D101) using the system of the present invention, an advertisement item according to the user's transaction This magnetic card can be delivered to the member's account. Magnetic card format refers to systems using credit cards, bank cash cards, magnetic or barcode readers. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

An example follows .

When a user makes a payment using a credit or debit card at a store, the advertising item for the transaction is sent to an account on the user's credit card or bank card system (digital delivery method) or by credit card or cash. The advertisement item is delivered to the transaction statement (print delivery means) of the card.

The digital delivery means and the print delivery means can be applied in the same way to a member card on a system that recognizes barcodes in the form of magnetic cards or plastic cards.

According to the transaction details (D104 = D107, D109 = D108) in the form of the magnetic card of the user, the advertisement item D108 is provided to the external system using the magnetic card using the external system compatible processing module M8.

Organizations (credit cards, banks, stores, etc.) that provide a magnetic card type system install the advertisement item exposure processing (M501, M502) module provided by the system of the present invention and process the advertisement exposure (D108) of the present invention. To the system. Alternatively, in the case of a print delivery means, the advertisement item D108 is sent by mail.

Advertising item exposure means

Includes all means (digital delivery and print delivery means) by which the seller can deliver the item and transaction statement to the buyer. (D108 = M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The advertisement item may include a method of digital conveyance; It is exposed to the user (buyer, target group) in the same way as the method of print conveyance. ( M108 , D108 )

That is, the advertisement item of the digital delivery means is exposed to the user (potential buyer) according to all the ways expressed in the interactive medium such as video, graphics, electronic text, sound, flash effect.

The advertisement item of the print delivery means is delivered by a sticker form or a leaflet of plain paper. The advertisement items of the print delivery means are distributed by marking the information tags on each advertisement item according to the means of using the information identification table and the digital scrap. The sticker form is affixed to the package or to a transaction statement (such as a statement or receipt). The same is true for regular paper printing. In the case of large advertising promotions, the advertisements may be printed in advance and the advertisements may be distributed according to specific item transactions.

According to the means of using the information recognition table and digital scrap in exposing the advertising item can be displayed to the user by displaying the information recognition table on the advertising item.

The advertisement item may be exposed to the user's wired or wireless client account.

(A106) The user login step consists of the following means.

Means to verify user login

If the user is logged in to the central system of the present invention and the wired and wireless client tools, the user can trade the advertisement item in real time.

If the user needs to log in, register the user in step A101 to create an account. (D201, M201) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Sign means of digital delivery

The user D201 registered in the system of the present invention installs the module provided by the present invention in a wireless client tool (e.g., mobile phone, PDA, etc.). The user can use the wireless client tool with the module and authentication configuration of the present invention in the client tool. (D201, M201 = M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

When the client tool of the user D301 registered in the system of the present invention is a wired client tool, the user can register a member D201 on the system of the present invention and log in.

As the user logs in to wired and wireless client tools, the advertiser can measure the exact advertisement item exposure, and the user can view the advertiser's items and obtain detailed information.

Login Means Of Print Media Means

In the case of a print medium, the user may log in the user and scrap the advertisement item according to the information recognition table and the digital scrap means. (D108 = xD106 = D202) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The purchaser can obtain detailed information of the advertiser by registering the user account D102 in the central system of the present invention. Alternatively, the advertisement may go directly to the advertiser's medium (xD106).

Wired and Wireless Communications Clients Tool Means for users to search for and view items

The user D201 may query the transaction items D104 and D108 using wired and wireless communication client tools.

The user D201 may query or retrieve the seller's items D104 and D108 with wired and wireless communication client tools at the seller's store (the seller of all forms of the seller in FIG. 5).

The user can search the advertisement item targeted to his transaction (D107, D109 = D104, D108). The means by which the user can inquire the seller at the seller's distributor or the central server system of the present invention may confirm and store the existence of the item according to the provisions of the integrated item code system classification means (M301, D301 = D104, D108 = D202). have. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The example looks like this:

Users can search and search with wired and wireless client tools that can identify the model number, bar code, and manufacturer of items (D104, D108) on the seller's store or central server system .

The communication principle of the means by which a user searches for and retrieves items using wired and wireless communication client tools is the same as the means of communication (sending and calling data) between a client system or a tool and a central server system .

Advertising item scrap means

If the user (buyer) is a registered user of the system D201 of the present invention, the user may store the item of the advertiser. (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

If the user is not registered in the system of the present invention, the advertisement item D108 is processed according to the unique features of the user's wired and wireless client system.

The example looks like this:

In the case of an email transaction, a user may receive a transaction statement together with an item of an advertiser. In this case, the advertisement item remains in the user's email account. If the user receives the transaction details in the seller's account, the advertisement item remains in the seller's account system.

If the purchaser has registered the user account D201 in the system of the present invention, the user can download the advertisement to the central server system by using the wired and wireless client tools by scraping the advertisement item. (D201 = D202 = D108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18).

Ad items can be stored using the correlation and correlation of the items. (D108 = D202)

Means of trading on digital delivery means ( method of transaction on digital conveyance method )

If the purchaser is a user registered in the central system of the present invention (D201), the advertiser and the user can make a transaction through the system of the present invention.

Transactions are based on advertising items or sales items.

Transactions between sellers and users can be traded according to the seller's sales method, such as bidding, general trading, joint purchase, and reverse auction. (D101, D104, = D104, D108, D202 = D110, M110 = D201, D202, D203) (M101, M104 = M104, M108, M202 = M110, = M201, M202, M203) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

If the advertisement item is in the application form, the user responds to the advertisement item (D108 = D111, M111) in the format, and transmits and stores it to the central server system. (It refers to all forms of application such as membership application, advance reservation, prize competition, gift voucher purchase, catalog request, product purchase request, inquiry, voting, application for statistics or preference survey.)

If the user is not registered in the system of the present invention, the user may register with the system (D201, M201) on the system of the present invention and then do business with the advertiser. Or, go to the advertiser's sales office (online mall or offline mall) and directly deal with the advertiser. (D108)

Means of trading on print delivery means ( method of transaction on digital conveyance method )

When the purchaser is a user registered in the central system of the present invention (D201), the advertiser and the user can make a transaction as follows.

Advertisers and users can trade using the ID tags and digital scrap means of the present invention. (xD106 = D108) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

That is, by storing the advertisement items having the same contents in the central server system and printing and distributing the advertisement items according to the principles of the same Applicant Number Information Identification Table and the digital scrap means, the user can use the account or wired and wireless client system of the central server system of the present invention. By calling the advertisement item, you can search or trade.

Transaction payment method

Users and advertisers (= sellers) can trade items using cash (credit cards, bank accounts, checks for cash) or cyber points.

Advertisers and owners of media items can settle advertising costs using cyber points.

(M601, M602, M603, D601, D602 = D203, M203 = D108, D104 = D110) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Exposure measuring means of digital transmission means

The advertisement item delivered by the digital delivery means may identify the advertisement item in the same manner as a click according to the characteristics of the interactive medium. (M501, D501) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The exposure measurement processing module M501 of the digital delivery means is inserted into the wired and wireless client systems or tools of the seller and the user to measure the exposure and transmit it to the central server system of the present invention. It depends on the means of communication (sending and recalling data) between the client system or tool and the central server system.

Exposure measurements received from client systems or tools are stored in the appropriate DB (M501, D501).

The item exposure can be measured according to the means of using the identification tag and the digital scrap.

Exposure measuring means of print delivery means

The advertisement items delivered by the print delivery means measure the exposure using the information identification table and the digital scrap means. (xD106 = D108 = D202)

The exposure measurement is performed by the user scraping the ID tag of the advertisement item or inputting it to the central server system.

Exposure measurements are stored in the DB (M502, D502), according to means using information tags and digital scrap. (M502, D502) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

Means for calculating advertising costs by measuring exposure

Based on the exposure measurement (D501, D502) of the digital delivery means and the print delivery means, the advertiser D101 pays the advertisement cost to the owner D102 of the advertisement medium item.

The example looks like this:

Follow exposure measurements for common e-commerce. If the user has viewed the item of the buyer, it is treated as CPC.

The advertising costs are settled according to the definition of the bidding and the advertising price system. (D501, D502 = M503, D503 = D101, D102, D103) (M501, M502 = M503, M503 = M101, M102, M103)

Settlement of advertising costs (or revenue) can be obtained by the owner of the transaction (shopping cart or payment system) system or by the owner of the advertising media item. That is, it may be organically set up according to an open market (a market composed of one mall and one or more sellers) and a general transaction (a market composed of one mall and a seller). If an advertiser bids on a user's transaction or real-time shopping cart (D104 = D107, D109) without the seller's ad media item (D104 = D105, D106), the cost of the advertisement is settled to the owner (mole) of the transaction (shopping cart or payment system). Can be. Depending on the relationship between the mall and the seller. The term mall refers to all types of transactions defined by the present invention (eg, online, telephone sales, mail sales, store sales, wireless, etc.).

Advertisers and owners of media items can settle advertising costs using cyber points. (M601, D601 = D101, D102, D103 = D104, D108 = D501, D502, D503) (M11, M12, M13, M14 = M6, M7, M8, M9, M10, M19 = M15, M16, M17, M18)

The real-time and ubiquitous advertising system according to the present invention is expected to expand the conventional advertising market by enabling advertising targeting and bidding on all types of trading methods and items (type and intangible) in real time.

Dedicated terminal of ubiquitous advertising system according to transaction by real-time and ubiquitous advertising system can be applied according to transactions of all types of transactions (online, store sales, TV home shopping, catalogue, postal sales, telephone communication sales, door-to-door sales, etc.) The market for the hardware industry is expected to be activated.

Even in the conventional online advertising market, it is expected that the advertising market will be expanded by real-time advertisement targeting and bidding of transaction details and shopping cart items.

Above all, it can be an alternative to the advertising bidding method for the ubiquitous advertising system. This is because it is an advertisement targeting and bidding method that combines region, transaction type, media type, weather, time, and transaction details.

Therefore, the industrial value of the real-time and ubiquitous advertising system according to the transaction of the present invention will be great.

The specific details for the practice of the invention have been described in whole or in part in the principal parts and steps of the invention and in the means belonging to each step.

2 is an exemplary diagram of the real-time and ubiquitous advertising stage according to the transaction.

3 is an exemplary diagram showing a real-time and ubiquitous advertising bidding structure according to the transaction.

4 is a system structural diagram of real-time and ubiquitous advertising according to the transaction.

FIG. 5 is a diagram illustrating an advertisement system in an ubiquitous environment in which a seller's client system and a buyer's client system are connected to one central server system.

Claims

In constructing the principle and system of real-time and ubiquitous advertising according to transactions,

Includes the principles and next steps of real-time and ubiquitous advertising systems according to transactions.

Principle of real-time and ubiquitous advertising system according to transaction

(A101) creating an account;

(A102) item registration step (corresponds to T1 and T2);

(A103) advertising fee deposit step;

(A104) advertisement bidding step of the advertiser and the medium;

(A105) advertisement item exposing step T3;

(A106) user login step;

(A107) advertisement item scrap steps T4 and T5;

(A108) advertisement item transaction steps T4 and T5;

(A109) exposure measurement and evaluation step;

(A110) Advertising cost settlement step by exposure measurement

The method of claim 1,

Merchant account registration means in the account creation step (A101)

The method of claim 1,

Advertiser registration means of seller in account creation step A101

The method of claim 1,

Merchant's advertising media account registration means in the account creation step (A101)

The method of claim 1,

User account registration means in the account creation step (A101)

The method of claim 1,

(A102) Integrated Item Code System at Item Registration Stage

The method of claim 1,

(A102) Item registration means in the item registration step

The method of claim 1,

(A102) Advertising medium item registration means in the item registration step

The method of claim 1,

(A102) The means for registering an inter-business transaction advertisement medium item in the item registration step

The method of claim 1,

(A102) Advertising item registration means in the item registration step

The method of claim 1,

(A102) Means of applying advertising means using the association and correlation of items in the item registration step

The method of claim 1,

(A102) means for applying a promotional advertisement means in the form of application entry in the item registration step

The method of claim 1,

(A103) Advertising fee deposit means in the advertising fee deposit step

The method of claim 1,

(A104) Advertising targeting means according to the integrated item code system classification means of the bidding step of the advertiser and the medium

The method of claim 1,

(A104) match targeting means according to the transaction history of the user in the bidding stage of the advertiser and the medium

The method of claim 1,

(A104) Means of media targeting according to the delivery area of the bidding stage of the advertiser and the medium

The method of claim 1,

(A104) Ad targeting means for specific time periods in the ad auction stage for advertisers and mediums

The method of claim 1,

(A104) Relevant search term input and search means in real-time and ubiquitous advertising media items according to the transaction in the bidding stage of the advertiser and the media

The method of claim 1,

(A104) Means for targeting and bidding of real-time and ubiquitous advertisements according to transactions using wired and wireless communication client tools in the bidding stage of advertisers and media.

The method of claim 1,

(A104) Real-time bidding means according to the bid price of the bidding stage of the advertiser and the medium

The method of claim 1,

(A104) Ad bidding means for a specific time period during the ad bidding stage of the advertiser and the medium

The method of claim 1,

(A104) Ad bidding means using the shopping cart in the ad bidding stage of the advertiser and the medium

The method of claim 1,

(A104) Means for bidding on user (buyer) transaction details for ubiquitous advertising in the advertisement bidding stage of the advertiser and the medium

(Independent Claims)

(A104) A means of searching for, selecting, and recommending an advertisement item to a buyer in a physical medium in an advertisement bidding stage of an advertiser and a medium

The method of claim 1,

(A104) Defining the ad pricing system of the bidding stage of the advertiser and medium

The method of claim 1,

(A104) Means for communicating (sending and calling data) of the client system or tool and the central server system in the advertisement bidding stage of the advertiser and the medium

The method of claim 1,

(A104) The method of using shortcut button and shortcut key

The method of claim 1,

(A104) method of digital conveyance in the bidding stage of advertising between advertisers and media

The method of claim 1,

(A104) method of print conveyance at the bidding stage of advertisement between the advertiser and the medium

The method of claim 1,

(A104) Means of using information identification table and digital scrap of bidding stage of advertiser and medium

The method of claim 1,

(A104) means for associating a magnetic or barcode card system in the bidding stage of an advertisement with an advertiser

The method of claim 1,

(A105) Advertising item exposure means in the advertisement item exposure step

The method of claim 1,

(A106) User login confirmation means at user login step

The method of claim 1,

(A106) Login means of the digital delivery means in the user login step

The method of claim 1,

(A106) Login means of the print media means in the user login step

The method of claim 1,

(A106) Means for the user to search for and retrieve items using the wired and wireless communication client tools of the user login step

The method of claim 1,

(A107) Advertising item scrap means of scraping advertisement items

The method of claim 1,

(A108) method of transaction on digital conveyance method

The method of claim 1,

(A108) method of transaction on digital conveyance method

The method of claim 1,

(A108) Transaction payment method at the advertisement item transaction stage

The method of claim 1,

(A 109) Exposure measurement means of the digital delivery means in the exposure measurement and evaluation steps

The method of claim 1,

(A 109) Exposure measurement means of the print delivery means in the exposure measurement and evaluation steps

The method of claim 1,

(A110) Advertising cost settlement means by exposure measurement in the advertising cost settlement step of exposure measurement

In claim 1

The principles, steps, and means of real-time and ubiquitous advertising systems

The steps of ubiquitous advertising and each means of the transaction are billed as a recording medium for the production of software.

The method of claim 44,

The principles, steps, and steps of real-time and ubiquitous advertising

Recording media for producing in software can be produced in the following languages.

All systems, methods, software, modules, combination rules, instructions and the like defined by the present invention can be produced in the local language. It can be composed of local languages such as Korean, English, Japanese, Chinese, Spanish, Russian, French, German, and Arabic. In addition, one language includes one or more regions using that language. In other words, Chinese includes mainland China, Hong Kong, Taiwan and other regions that use Chinese. Specifically, the following languages are included.

(Afrikaans, Albanian, Alsatian, Amharic, Arabic, Armenian, Assamese, Azeri, Bashkir, Basque, Belarusian, Bengali, Bosnian, Breton, Bulgarian, Catalan, Chinese, Corsican, Croatian, Czech, Danish, Dari, Divehi, Dutch, English , Estonian, Faroese, Filipino, Finnish, French, Frisian, Galician, Georgian, German, Greek, Greenlandic, Gujarati, Hausa, Hebrew, Hindi, Hungarian, Icelandic, Igbo, Indonesian, Inuktitut, Irish, isiXhosa, isiZulu, Italian, Japanese , Kannada, Kazakh, Khmer, K'iche, Kinyarwanda, Kiswahili, Konkani, Korean, Kyrgyz, Lao, Latvian, Lithuanian, Lower Sorbian, Luxembourgish, Macedonian, Malay, Malayalam, Maltese, Maori, Mapudungun, Marathi, Mohawk, Mongolian, Nepali, Norwegian, Occitan, Oriya, Pashto, Persian, Portuguese, Punjabi, Quechua, Romanian, Romansh, Russian, Sami, Sanskrit, Serbian, Sesotho sa Leboa, Setswana, Sinhala, Slovak, Slovenian, Spanish, Swedish, Syriac, Tajik, Tamazight, Tamil, Tatar, Telugu, Thai, Tibetan, Turkish, Turkmen, Uighur, Ukrainian, Upper Sorbia n, Urdu, Uzbek, Vietnamese, Welsh, Wolof, Yakut, Yi, Yoruba)