KR20080094358A - Order style coupon link marketing method and the system in on-line - Google Patents

Abstract

A method and a system for performing marketing linked with a customized coupon on the network are provided to reduce a coupon marketing expense by making the coupon customized to an issuer with dividing a layout of an online coupon, and raise a value of the coupon and coupon usage of customers by providing rewards for collecting the coupon to the customers. An integrated member management solution(41) manages registration and member information of an advertiser(10) and an issuer(20). An authentication number management solution(42) assigns an authentication number to a coupon registered by the advertiser and a customized coupon made by the issuer. A coupon issuance solution(44) issues printed, SMS(Short Message Service), and/or mail coupons by loading the customized coupon stored in a database server(47) in response to a coupon issuance request of the issuer. A statistical analysis solution(46) analyzes an obtaining route and a use status of the customized coupon. The database server stores the member information and a serial number of the advertiser and the issuer, the registered coupon of the advertiser, the serial number of the registered coupon, the customized coupon of the issuer, the serial number of the customized coupon.

Description

Order style coupon link marketing method and the system in on-line}

1a is a conceptual view of a customized coupon linked marketing according to the present invention.

Figure 1b is an illustration of a custom coupon layout split in accordance with the present invention.

Figure 1c is a sample illustration of a custom coupon issued in accordance with the present invention.

2 is a custom coupon system structure and flow chart in accordance with the present invention.

3 is a flow chart and the structure of the integrated member management solution for advertisers and publishers in accordance with the present invention.

Figure 4a is a structure and flow chart of the coupon management solution in the advertiser coupon registration and publisher tailored coupon production in accordance with the present invention.

Figure 4b is a coupon registration details and process flow chart of the advertiser in the coupon management solution according to the present invention.

Figure 4c is a registration content and process flow chart when producing a custom coupon of the publisher in the coupon management solution according to the present invention.

Figure 4d is a structure and flow chart of a custom coupon issuing step in the coupon management solution according to the present invention.

Figure 5a is a structure and flow chart of the authentication number management solution for managing the unique number and authentication number generation in accordance with the present invention.

Figure 5b structure and flow chart of the anti-counterfeiting solution for random number processing of the unique number and serial number according to the present invention.

Figure 6a is a structure and flowchart of a printing coupon issuing solution for issuing a printing coupon according to the present invention.

Figure 6b is a structure and flow chart of an SMS coupon issuing solution for issuing an SMS coupon according to the present invention.

Figure 6c is a structure and flowchart of a mail coupon issuing solution for issuing an email coupon according to the present invention.

7 is a structure and flow chart of a statistical analysis solution for managing coupon statistics in accordance with the present invention.

Figure 8a is an explanatory diagram of the method and effect of the customized coupon marketing online promotion according to the present invention.

8b is an explanatory diagram of a customized coupon marketing offline promotion method and effects according to the present invention.

9 is an explanatory diagram of a distribution method of a customized coupon according to the present invention.

<Code Description of Main Parts of Drawing>

10: advertiser 20: publisher

30: Customer 40: Customized Coupon System

41: integrated member management solution 42: authentication number management solution

43: coupon management solution 44: coupon issuance solution

44a: Printing Coupon Issuance Solution 44b: SMS Coupon Issuing Solution

44c: Mail coupon generation solution 45: Anti-counterfeiting solution

46: Statistical Analysis Solution 47: DB Server

48: Image Server

The present invention relates to a coupon issuance, a marketing system using the same, and a method thereof. Particularly, an affiliate or an advertiser connects to a server, registers a coupon to be advertised and promotes online, including a wired / wireless communication network, and registers a registered coupon in a marketing manner. Publishers who want to utilize can connect to the server and make customized coupons with their own marketing elements, and the publishers can use the customized coupons to make various use in marketing, promotion, gift, etc. Of customized coupon linkage marketing method and system thereof.

The etymology of Coupon comes from French, which means a discount on the price of a product. Advertisements containing this coupon are called coupon advertisements. The first company to offer a coupon was C.W Post, which introduced a 1-cent discount coupon to a grape product called Grape Nuts in 1895.

According to the U.S. Sales Handbook, coupons are `` certificates that provide value to the consumer when presented to the merchant at the time of purchase, such as price discounts or free provision of products (Block & Robbinson, 1994, p. 99). '' It is defined. Meanwhile, the Korean Dictionary of Advertising Terms defines coupons as printed parts that can be cut out and sent to newspapers and magazines for the purpose of requesting samples (eg, Korad Advertising Strategy Research Institute, 1996, p. 767). However, according to this definition, the distribution means of the coupon is limited to the print media, which means that the coupon is negotiated somewhat. The most commonly understood coupon in Korea is a price discount to consumers for the purpose of motivating purchase of a product. will be.' It is defined as.

In Korea, coupons began to show interest in sales promotions that could increase sales and profits at low investment costs due to the ongoing economic recession and investment contraction at the end of the 1997 financial crisis. The perception of consumption savings spread throughout society, consequently reducing consumer sentiment, and changing consumer buying behavior to 'price-oriented purchasing'. Accordingly, as the demand for coupons of companies and consumers increased rapidly, Korea's coupon market grew explosively, exceeding 100 million sheets in 2001 and 1.2 billion sheets in 2002. Currently, the total coupon market is 200 billion won. (Culture Daily, dated 2007.1.5)

Existing studies on coupons show that coupons induce the switching of brands and stores, the visualization of coupon promotion products, the introduction of new products, the activation of old products, the reduction of inventories, the competitive promotion activities, the buffering of price increases, It is used for the booming of stores (Hanover 1997; Quinn 1995; Raphel 1995; Neslin 1990; Vilcassim and Wittink 1987; Neslin, Henderson and Quelch 1985; Klein 1981). Despite the positive role of these coupons, the coupon redemption rate is not high compared to the distribution rate of coupons, the increase in the face value of coupons (Marketing News 1996), the burden of coupons, and the use of coupons in the long term, lower the consumer reference price and increase price sensitivity. There are also concerns that it could create negative effects on reduced brand loyalty (Teel, Williams and Breaden 1980; Henderson 1985; Rosen 1985; Chakraborty and Cole 1991).

Coupons currently used are classified into media coupons, packaging coupons, and retail distribution coupons according to the distribution method. Media coupons are coupons delivered through the media, including detachable Kanji coupons (FSI), newspaper coupons, magazine coupons, direct mail coupons, and online coupons. Packaging coupons are coupons that can be found on product packaging. pack coupons, on-pack coupons, and the like. Finally, retail distribution coupons, also called store-in-country coupons, are manufacturer coupons that are distributed through retailers and are available only at the retailer designated by the manufacturer. (Research on coupon use costs and customer satisfaction according to the type of coupon, The Effect of Costs of Coupon on Consumer Satisfaction, Department of Consumer Science, Seoul National University, So Yeon Kim, Prof. Yeo Jung Sung, 2004)

In addition, in recent years, discount coupon comprehensive sites and corporate homepages offer free distribution of various coupons for the entire life, and the opportunities and paths for acquiring and using coupons have been greatly expanded, and mobile coupons with mobile carriers and manufacturers have been activated. The coupon market is refreshing.

The effect of the coupon advertisement is influenced not only by the type of coupon, but also by the characteristics of the consumer, coupon delivery medium, and coupon issuer. As a measure to measure the effectiveness of marketing promotion activities using coupons, the coupon redemption rate, which represents the percentage of coupons that a manufacturer collects, is mainly used. Coupon redemption intention indicates whether the consumer will use the coupon when purchasing the product (Bawa, Srinivasan and Srivastava 1997), and the coupon redemption rate is measured by recording the coupon distributed and the coupon collected. The downside is that sophisticated work is expensive. Therefore, prior studies on store and brand selection behaviors measure the performance of marketing activities by changing purchase intentions or attitudes rather than observing actual purchase behaviors.

The present invention intends to propose a breakthrough method for distribution of coupons, coupon redemption rate, coupon redemption rate, and complementary and solutions to the problems of existing coupon marketing, and before that, lists the problems of the conventional coupon marketing method by category.

Conventional coupon marketing or related coupon format is directly delivered to a customer by providing a gift such as a free gift by a distributor other than the advertiser who wants to distribute or directly use the coupon of any one advertiser individually, regardless of which issuance system is used. Is used in such a way.

However, these methods are accompanied by the expense of the production and distribution of advertisers, the lack of advertisements of distributors other than the advertiser who wants to use the coupon, it was difficult to enjoy a sufficient promotional effect even if distributed in the form of free gifts, and the motivation for distribution It can be said to fall.

Conventional coupon marketing includes coupon marketing using printed coupons, coupon marketing for direct visitors, coupon marketing using coupon book, coupon marketing using earning card, coupon marketing using online site, coupon marketing using specialized coupon site, coupon There are coupon marketing using a mall, and the seven coupon marketing methods are most commonly used in the current market, and are listed in the order of the characteristics and problems thereof in a generalized manner.

1. Coupon Marketing using Print Coupon

Recently, it is not mainly used by large companies or large advertisers, but is still widely used by small and small businesses and shops, and is a method of printing and distributing coupons describing discounts or gifts.

In this case, the cost of producing and distributing the coupons should be borne by the advertising company.The content of the discount and brand familiarity are not high, and the distribution method is also used for flyer distribution, postal distribution, newspaper distribution, etc. The production and distribution costs are high, coupon collection rate is low, and statistics and analysis on coupon use are difficult.

Lichtenstein, Netemeyer and Burton, through Thaler's acquisition-transaction utility theory, suggest that coupon redemption by consumers is caused by different psychological constructs: proneness and value consciousness. I proved that. When applied from the behavioral point of view of whether or not to act on a given coupon offer, the coupon redemption behavior of consumers has not only coupon usability but also two psychological characteristics of value consciousness. More accurate purchases with accurate prices and product knowledge, and higher coupon availability, resulted in lower brand familiarity, positive responses to the discounted price of the coupons, and a lower likelihood of purchase after promotion.

In other words, in the case of printed coupons, it is difficult to deliver accurate coupon contents to consumers due to the limitation of the distribution method, which makes it difficult to convert purchases because it does not deliver accurate price and product knowledge to consumers with high value consciousness. Consumers can not offer a larger discount price due to the expenditure of coupon production costs and distribution costs, so the recovery rate is lowered, and it is difficult to obtain information on the coupon user, so that detailed analysis of the effect and recovery rate of coupon marketing is difficult.

2. Coupon Marketing for Direct Visitors

Coupon marketing for direct visitors is a method commonly used in the franchise restaurant industry by applying a discount rate or inserting other products when purchasing a specific product targeting customers visiting the store. When a new product is released or when a specific product is in stock, it is often used in the food service industry to tackle the new product in the market through tasting the new product, or to process a stock by discounting a lot of material.

In this case, since the marketing is performed to customers who have already visited the store, they do not make coupons separately or make a small amount of them and distribute them directly in nearby stores.

In this case, too, it is difficult to attract new customers, and it is evaluated as a general flyer in the distribution method, and the actual coupon redemption rate is less than 1-5%. The coupon redemption rate can be confirmed almost accurately, but the market analysis and the accurate analysis of the consumer can be said to be a realistic model.

3. Coupon Marketing using Coupon Book

A coupon marketing method that bundles coupons of multiple advertisers into one and distributes them in booklet format. When a large retailer issues a coupon book, it is common to produce a coupon book and send it by mail. As a result, it is widely used for distribution to shopping malls and residential facilities.

In the case of a coupon book, as in the case of a printed coupon, the production cost and shipping cost are high, and due to the fact that multiple advertisers must be issued at the same time, the coupons of the same type of advertiser are often exposed in one coupon book, and the issue date is determined. There are many disadvantages that you can not freely choose the marketing point, each advertiser can not do the coupon marketing that suits them.

Psychological factors, such as demographic factors and perception of coupon use costs, are largely influential factors. Several studies have shown that the impact of demographic factors is very indirect, and coupon spending is a direct factor. Coupon usage costs have been studied, such as time opportunity costs, replacement costs, and additional costs, among which time opportunity costs are the time costs to deal with coupons such as searching, cutting, sorting and redeeming coupons. Narasimhan said that consumers who feel less the opportunity cost of time spent using coupons will use more coupons, and those who feel these costs will use coupons slightly.

In addition, the purpose of using coupons includes' Nielson ',' Henderson ',' Market research data collection (Nielson ')', etc. It contains a point.

In other words, in case of coupon marketing using coupon book, it has many disadvantages except for the problem of many coupon production and distribution costs such as high time opportunity cost, difficulty in meeting proper marketing timing, and exposure with competitive products. Recently, it has been used as a means of paralleling other coupon marketing methods.

4. Coupon Marketing using Earn Card

Generally, credit cards, carrier membership cards, large distributor cards, cashbag cards, gasoline cards, etc. are linked to advertisers to secure relatively diverse advertisers such as manufacturers, movie theaters, amusement facilities, and distributors. Despite the merits of coupon collection statistics, market data collection, and loyalty retention through information and information networks, it has to spend enormous capital on infrastructure construction such as card production costs and terminal supply, and it has problems such as attracting card issuers.

In addition, the advertiser distributing the coupon has difficulty in parallel with other marketing methods, such as the need to separately promote the exact content of the coupon or discount.

Among the costs of using coupons mentioned above, navigation cost refers to the cost of consumers watching TV advertisements, reading newspapers, magazines, flyers, etc. and comparing brands in stores in order to use coupons. In this case, the coupon advertiser should provide additional advertising methods for the consumer to search, and may result in a high search cost, such as the customer needs to understand the association between the coupon and the card.

In other words, coupon marketing using a credit card can be seen as an indirect mediator of coupon marketing, such as analysis of collection statistics or indirect increase of advertiser brand awareness through card brand, rather than direct promotion of coupons.

5. Coupon Marketing Using Online Sites

The advertiser can issue a coupon that can be finally used to customers who have entered the verification code of the first coupon that has already been issued through the company's homepage. The characteristics of the final coupon are not different from the print coupons. In the process of receiving issuance, information about the consumer can be collected, and the purpose of collecting coupons, collecting market research data on consumers, analyzing coupon collection rate, etc. is analyzed by analyzing the number of collected coupons and the information of members applying for issuance. It is a way. In this method, the final coupon is issued by the consumer as a print coupon, a text coupon, etc., thereby saving the printing cost of issuing the final coupon.

However, the overall cost reduction effect is not significant because the procedure for issuing coupons is complicated, the coupon opportunity cost is increased, the distribution effect of coupons is reduced, and the cost of issuing and distributing the first coupon with a certification number is not shown. .

In addition, unlike coupon marketing using a card, when entering personal information only when the card is issued for the first time, all associated coupons can be used. Since it contains a lot of antagonistic elements such as the need to put information, it is unlikely that it will lead to coupon issuance or purchase conversion if the customer is not a loyal customer.

6. Coupon marketing using coupon site

With the coupon marketing method that has been launched in recent years, when an advertiser registers a coupon on a coupon-specialized site, a customer who prefers to use the coupon can print the coupon himself or store it as a mobile coupon, and then convert it to purchase. It is a way.

This method has the advantage of reducing coupon distribution and production costs, and providing coupon analysis data in the case of coupon-based websites that use membership system. However, the use layer of coupons is positive and positive for the use of coupons. It is limited to the hierarchy, which implies the narrowing of the marketing area.

The results of previous studies on coupon redemption are as follows: Teel et al. (1980) and Bawa and Shoemaker (1987) found that the younger the housewives, the higher the coupon use. Neslin, Henderson, Quelch Study showed that coupon use was the highest among the middle age group, and Han Eun-hye's study found that 70% or more of the coupon use experiences were limited to 20s, and most studies on gender showed that women use coupons more than men. Explaining.

Considering the fact that the use of coupons is concentrated in a specific class in the use of coupons, the distribution of coupons using the Internet has the disadvantage that marketing effects can only occur to a narrower class. Often with you.

In other words, in the case of coupon marketing using a coupon-specialized site, the time opportunity cost of the coupon is high, the marketing effect is limited to a certain class, and the effect can be obtained only when there is an active desire to collect coupons by the consumers and the market analysis. Also, some of the hierarchies can be analyzed.

7. Coupon Marketing using Coupon Mall

Coupon marketing using the coupon mall is a new method recently launched in an open market (auction, G-market, etc.), and is a method in which consumers buy their coupons at discounted prices. For example, if the official price of restaurant A is 50 million won per person, an advertiser registers a 20% discount ticket to sell a coupon at 40,000 won in an open market, and purchases the coupon at 40,000 won and consumes 50,000 won. will be. This method can be said to be applied when the existing gift certificate market is modified online. If the existing vouchers are purchased through each store or offline kiosk, the method is to increase the publicity effect of coupon marketing and increase the sales effect by paying a fee to the online market where consumers are accumulated.

This method is one of the methods that require the time opportunity cost of the consumers who want reasonable consumption, and the purpose of the coupon purchase may not be for consumption, so there is a lot of error in the analysis of the market or the coupon redemption rate. In order to make up for such shortcomings, it is not yet a model that is completely settled in the market.

In addition, this method implies that the cost of producing coupons is higher than that of general coupons such as open market registration fees and sales fees in addition to the discount rate of coupons.

In addition to the seven methods described above, there are various coupon marketing methods, but these methods focus on discount rate of coupon, production cost and distribution cost of coupon, distribution method of coupon, recovery rate of coupon, market analysis and consumer analysis. Based on the purpose of the invention, some problems and solutions will be explored.

First, the discount rate of coupons is based on the results of leading researchers and analysis of marketing results.The effect of coupon discount rate, redemption intention, purchase intention, and brand attitude on the coupon effect is that if the discount rate is low for the preferred brand, it is not preferred. Brands can achieve good results when their discount rate is high. This focuses on value consciousness in the case of redemption of coupons of preferred brands based on acquisition-transaction utility theory, and in proneness of coupon redemption of non-preferred brands. This is because of the weight. In the case of consumers focused on value consciousness, a higher discount rate can create negative effects such as lowering the price of consumer reference price, increasing price sensitivity, and reducing brand loyalty in the long run because they suspected the quality of the product or determined that the normal price was high. There is a concern, and in the case of consumers focused on coupon usability, if the effect of coupon marketing disappears in the short term, loyalty and recognition of brands tends to disappear.

Therefore, in order to maintain the effect of coupon marketing regardless of the discount rate of the coupon, it is necessary to increase the discount rate in the short term to maximize the effect of the coupon marketing, and in the long term, the high discount rate does not bring down the consumer reference price, increase price sensitivity, and reduce brand loyalty. It should be sought.

Second, the production cost and distribution cost of the coupon affects the discount rate or marketing progress of the coupon. If the production cost and distribution cost of the coupon is high, it is inevitable to lower the discount rate or consider marketing progress. In the case of a coupon without a certification number, it is not the same as a leaflet, and thus, consumers are less aware of the coupon value, and thus the actual coupon collection rate will be lower. To spend.

In the offline coupon area in which the advertiser has to pay all coupons for production and distribution costs, it is a reality that the advertiser has difficulty in proceeding with the coupon marketing because of the cost loss and the effect of the coupon marketing.

Therefore, the advertiser should look for a way to proceed with the coupon marketing without incurring the production cost and distribution cost of the coupon, which can be said to be the answer to the linked marketing pursued by the present invention.

Third, the distribution method of the coupon is an important criterion for consumers to be aware of the value of the coupon. If the same coupon is delivered randomly to an unspecified number of people, the consumer who received the coupon will not value the coupon, and if the product is delivered to the consumer in exchange for a gift, gift, or earned points, the consumer will The value of the coupon will be high. In addition, in the case of high-value coupons, negative effects such as lowering the price of consumer base, increased price sensitivity, and reduced brand loyalty can be minimized after coupon marketing ends.

In terms of how the coupons are distributed in other respects, it will be important to determine how accurately the distributed coupons are delivered to the target consumer. For example, when a car wash coupon is distributed to a consumer who does not have a car, the value of the coupon is close to zero.

Therefore, even in the aspect of distribution of coupons, even if a large amount of coupons are distributed, consumers can highly appreciate the value of the coupons and deliver them to the distribution method of coupons and the exact expected consumption hierarchy of the coupons to minimize the negative effects after the coupon marketing ends. You must find a way.

Fourth, the recovery rate of coupons is comprehensively related to all factors of coupon marketing. All factors including the appropriate discount rate of coupons and the distribution method that is distributed to the right target consumers, the geographic location of the store of the advertiser who executes the coupon marketing, the point of consumption of the target product of the consumer, the preference for the brand, the value consciousness of the coupon, the coupon availability They should look for ways to market coupons that can satisfy them.

Fifth, the market analysis and consumer analysis require a variety of information such as the point of distribution of the coupon, the route of collecting the coupon, the information on the consumer, the quantity of the coupon distributed, the demographic information of the region, and the recovery rate of the coupon. to be. However, since the existing methods require a lot of coupon use cost of consumers or disclosure of personal information, it may negatively affect the effect of coupon marketing.

Therefore, various information for market analysis should be searched for a method that does not increase the cost of using coupons and does not require the disclosure of personal information.

In conclusion, the conventionally used coupon marketing should be expensive for discount rate, production cost, distribution cost, recovery statistics, market and consumer analysis, increase consumer coupon use cost, collect personal information, and be effective and accurate. It shows its limitations in distributing to target customers.

In addition, various attempts have been made, such as using an online system or using a network such as a card or a terminal to compensate for the disadvantages of coupon marketing, but still have problems and disadvantages.

Accordingly, the need for an effective system has emerged, suggesting a new platform in the coupon marketing business linking online and offline that can complement the shortcomings of conventional coupon marketing and implement it.

Accordingly, the present invention has been made to solve the above problems, an object of the present invention is to divide the layout of coupons issued online by the publisher customized coupons containing the advertiser's coupon content and distribution media or publisher's promotional content together The online marketing method and system for customized coupon linkage to reduce the cost of coupon marketing and increase the value of coupons and increase the coupon usage rate of customers by assigning payment to customers in the collection process of coupons. In providing.

The method of the present invention for achieving the above object is a first step for the advertiser to access the customized coupon system through a wired or wireless communication network to register the member, and register the coupon to be advertised and promoted; A second step in which the publisher accesses a customized coupon system through a wired / wireless communication network and registers as a member, and selects the coupon registered by the advertiser to produce and register a customized coupon to which the marketing element of the publisher is added; Third step, the publisher calls the customized coupon created and registered in the second step, issues it in one or more forms among print coupons, SMS coupons, and mail coupons, and uses the issued customized coupon in his marketing activities. ; And a fourth step of collecting the customized coupon used by the customer, collecting the information, and statistically analyzing the marketing effect using the collected customized coupon information.

In addition, the apparatus of the present invention for achieving the above object is connected to each other through a wired or wireless communication network, advertisers who want to distribute the coupons, publishers to use the marketing marketing using coupons, customers consuming coupons and customized coupons A personalized coupon linkage marketing system configured as a customized coupon system for generating, managing, and analyzing an online system, the customized coupon system comprising: an integrated member management solution for managing membership and member information of an advertiser and a publisher; An authentication number management solution for assigning a unique number for authentication to a registered coupon registered by an advertiser and a customized coupon produced by the publisher; A coupon management solution for managing a registered coupon registered by the advertiser and a customized coupon produced by the publisher; A coupon issuing solution for retrieving a customized coupon stored in the DB server at the issuer's coupon issuance request and issuing it in any one or more forms of a print coupon, an SMS coupon, and a mail coupon; Anti-counterfeiting solution to generate a forgery prevention authentication number when issuing a custom coupon; Statistical analysis solution for analyzing the acquisition path and use status of the customized coupon; Membership information for advertisers and publishers, membership information for advertisers and publishers, unique numbers for advertisers and publishers, unique numbers for registered and registered coupons registered by advertisers, serial numbers for custom-made coupons and custom coupons created by publishers and publishers DB server for storing the authentication number of a custom coupon; And an image server for storing related images of the registered coupon registered by the advertiser and the customized coupon produced by the publisher.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that in the following description, only parts necessary for understanding the operation according to the present invention will be described, and descriptions of other parts will be omitted so as not to deviate from the gist of the present invention.

1A is a conceptual diagram of a customized coupon linkage marketing of the present invention. The present invention registers a coupon in a customized coupon system 40 by an advertiser 10 who intends to proceed with coupon marketing on and offline, and the coupon is registered by the advertiser 10. The publishers 20 who think that it is helpful for their own marketing select the corresponding coupon from the customized coupon system 40 and then produce and issue the customized coupon containing their marketing contents, the coupon contents of the advertiser 20, and the authentication number. By using the coupons collected by the customer 30 in a way to distribute the coupon to the customer 30 to be targeted for marketing, by analyzing the authentication number of the collected coupons, the advertiser 10 and the publisher (20) associated with the coupon ), The customer 30, and can find out the customized coupon issued, it becomes possible to analyze the statistics on the coupon marketing. Through this system, advertisers can reduce the cost and effort of coupon production, distribution, and statistical analysis in the process of coupon marketing, minimize the adverse effect of distributing the coupon to the correct marketing target and the adverse effect of the coupon marketing process. The effect of continuously promoting the marketing content of the publisher until the customer 30 uses or discards the coupon, and provides the customer 30 with the benefits of the coupon to facilitate marketing to the customer 30. It can proceed, and can reduce the promotional costs such as providing a free gift or an event, both advertisers 10 and publishers 20 can lead to effective linked marketing results.

Among the components of the customized coupon linkage marketing system according to the present invention illustrated in FIG. 1A, the advertiser 10 and the publisher 20 may be formed as separate independent business owners. In some cases, the advertiser 10 and the publisher ( It is obvious that 20) may consist of one and the same employer.

Figure 1b is a diagram illustrating a customizable coupon layout of the present invention, Figure 1c is a sample illustration of a custom coupon issuance according to an embodiment of the present invention, the present invention is the publisher (in the title area 81 portion of the top of the coupon ( 20) by entering the coupon issuance information, it is possible to induce the motivation of the coupon production and distribution by recognizing that the subject of the coupon issuing the issuer, because the publisher directly delivers the benefits of the coupon to the customer (30) It is easy to access to customers, which can increase the distribution and recovery rate of coupons and minimize the adverse effect after the coupon event ends. The marketing promotion contents of the publisher 20 can be put in the left publisher advertisement area 82 of the coupon, so that the customer 30 responds favorably to the marketing of the publisher in the linked marketing using the coupon benefits. It has many advantages, such as being able to enjoy the continuous promotion effect of the publisher's marketing until the use or disposal of the product. The advertiser's coupon is placed in the right advertiser coupon area 83 of the customized coupon. The marketing effect of the advertiser is displayed in a wide range, and the value of the coupon can be increased by providing a variety of coupon collection paths to the customer 30, thereby increasing the probability of using the coupon and enabling statistical analysis after the coupon collection. .

Figure 2 is a custom coupon system structure and flow chart of the present invention, as shown in Figure 2 custom coupon system 40 according to the present invention integrated member management solution 41, authentication number management solution 42, coupon management Solution 43, coupon issuance solution 44, anti-counterfeiting solution 45, statistical analysis solution 46, DB server 47, image server 48 is configured to include.

In addition, although not shown in Figure 2, the customized coupon system 40 according to the present invention is a web server operating a predetermined homepage in addition to the above configuration, an SMS server for transmitting SMS coupons, a mail server for transmitting mail coupons and payment It further comprises a payment server for managing the.

When the advertiser 10 requests to join the system, the identification number management solution 42 is provided with the advertiser unique number, and the input information is stored in the DB server 47 through the integrated member management solution 41 and the advertiser 10. The unique number of is stored in the DB server 47 by the authentication number management solution 42, when the publisher 20 requests to join the system, the unique number of the issuer 20 in the authentication number management solution 42 is The given and input information is stored in the DB server 47 through the integrated member management solution 41, and the publisher 20 unique number is stored in the DB server 47 by the authentication number management solution 42.

In addition, when the advertiser 10 registers the benefits, period of use, marketing target, marketing desired region, uploading related images, etc. in the coupon management solution 43, the authentication number management solution 42 is applied to the coupon. Give a unique number, and store the unique number in the DB server 47 and then retrieve the stored unique number from the DB server 47 will have a unique number for each coupon registered in the coupon management solution 43. The publisher selects a coupon preferred by the marketing target of the publisher 20 from among the coupons registered in the coupon management solution 43, and uploads the title contents, promotional contents, related image uploads, etc. of the publisher to distribute the contents and design of the coupon. In addition to making a request to save directly to the coupon management solution 43, the coupon management solution 43 gives a serial number to the customized coupon produced in the authentication number management solution 42 before storage, coupon management solution (43) ) Stores it in the DB server 47, and when the publisher requests issuance, the stored customized coupon is called up, and the publisher 20 selects a form to be issued among print coupons, SMS coupons, and mail coupons, and print coupons. If is selected is issued by the print coupon issuing solution (44a), SMS coupon is issued by the SMS coupon issuing solution (44b), mail coupon is issued by the mail coupon issuing solution (44c), each issuance system Send the unique number of the advertiser (10), the unique number of the publisher (20), the unique number of the registered coupon, the serial number of the custom coupon to the authentication number management solution within the issuing stage in the issuing stage custom anti-counterfeiting solution (45) Each coupon is issued through a coupon issued with a verification number is issued, the issued coupon is issued by the publisher 20, the advertiser or the advertiser registered in the coupon image or other coupons, each coupon distribution method by the coupon distribution method Distribution is delivered to the customer (30).

In addition, the coupons recovered by the use of customers are classified by the authentication number management solution 42 to identify the advertiser 10 unique number, publisher 20 unique number, registration coupon unique number, custom coupon serial number integrated member Information is collected from the management solution 41 and the coupon management solution 43 and sent to the statistical analysis solution 46 to analyze marketing statistics.

Figure 3 is a structure and flow chart of the integrated member management solution of the present invention, the advertiser 10 is entered into the advertiser basic information, trade name and business information, etc., the unique number is given by the advertiser in the authentication number management solution 42 The information is stored in the member information DB portion of the DB server 47 through the integrated member management solution 41 and the advertiser 10 unique number is the authentication number DB portion of the DB server 47 by the authentication number management solution 42. When the publisher 20 enters the basic information of the issuer, trade name and business information, marketing target and area, and joins, the identification number management solution 42 is assigned with the unique number of the issuer and the information entered is integrated member management solution ( 41) is stored in the member information DB portion of the DB server 47, and the publisher 20 unique number is stored in the authentication number DB portion of the DB server 47 by the authentication number management solution 42 to the advertiser coupon Register or customize by publisher When issuing a coupon, the relevant information is stored, and after the coupon is recovered using this information, the statistical analysis solution 46 enables marketing statistics analysis.

Figure 4a is a structure and flow chart of the coupon management solution of the present invention, the present invention registers the coupon to proceed with the cooperative marketing after the advertiser 10 log in registered information and the member information DB of the DB server 47 Store in the registration coupon DB, store the relevant image file in the image server (s5), and receives the unique number of the coupon registered by the authentication number management solution 42 and stores in the authentication number DB of the DB server 47 .

In addition, the publisher 20 automatically completes the advertiser coupon area of the coupon by importing the registered contents, the authentication number, and the image file of the selected coupon among the registered coupons, and when the publisher enters the promotional contents in the remaining portion of the coupon, the DB server ( 47) stored in the issued coupon DB, and stores the relevant image file in the image server 48, and receives the unique number of the customized coupon by the authentication number management solution 42 to the authentication number DB of the DB server 47 When the publisher can modify, delete, edit, or issue the information, the publisher can retrieve the relevant information and work for the purpose.When the customized coupon is issued, the print coupon issuance solution (44a), the SMS coupon issuance solution (44b), the mail coupon issuance solution (44c) Send customized coupons to each other to issue coupons.

Figure 4b is a coupon registration and registration process flow chart of the advertiser 10 in the coupon management solution 43 of the present invention, the advertiser 10 after logging in (S11), after selecting the coupon registration (S12) benefits of the coupon Enter (S13), enter the period of use of the coupon (S14), mainly enter the target of the desired coupon marketing (S15), enter the area of the desired coupon marketing (S16), in the coupon advertising area Upload the image to be entered (S17), and uploads the banner advertisement that the publisher 20 can promote and completes registration. (S18)

Figure 4c is a flow chart of the registration information and registration process when producing a customized coupon of the publisher 20 in the coupon management solution 43 of the present invention, the publisher 20 after logging in (S21), the cooperative marketing in the list of coupons in progress Select the desired registration coupon (S22), enter the title of the coupon (S23), enter the promotional content to enter the publisher promotion area (S24), upload the image to enter the publisher promotion area (S25), and customize When the coupon is stored, the production of the coupon is completed. (S26)

Figure 4d is a structure and flow chart for issuing a custom coupon in the coupon management solution 43 of the present invention, if the publisher 20 selects a custom coupon already produced (S31), the coupon management solution 43 in the DB server ( If the content of the coupon to be issued in 47 is called up (S32), the image server 48 loads the relevant images to show the produced coupon (S33), and the publisher 20 selects the type of coupon to be issued ( S34), the print coupon issuing solution 44a issues and prints a print coupon (S35), and the SMS coupon issuing solution 44b issues an SMS text coupon (S36), and the mail coupon issuing solution 44c is a mail coupon. Will be issued (S37).

Figure 5a is a structure and flow chart of the authentication number management solution for generating and managing each unique number and authentication number of the present invention, if the advertiser 10 subscribes to generate a unique number of the advertiser 10 of the DB server 47 Store in the authentication number DB (47b) (S41 ~ S42), if the publisher 10 subscribes to generate a unique number of the publisher 20 and store in the authentication number DB 47b of the DB server 47 (S43 ~ S44), when the advertiser 10 registers the coupon, generates a unique number of the registered coupon and stores it in the authentication number DB 47b of the DB server 47. (S45 ~ S46)

In addition, when the publisher 20 produces a customized coupon (S47), the serial number is assigned to the customized coupon and stored in the authentication number DB 47b of the DB server 47 (S48). 47, in the authentication number DB 47b, the unique number of the advertiser 10, the unique number of the publisher 20, the unique number of the registration coupon, the serial number of the customized coupon and send to the anti-counterfeiting solution (Fig. 5a), By storing the authentication number generated in the anti-counterfeiting solution (FIG. 5a) back to the authentication number DB of the DB server 47 (S49), after the collection of coupons, the statistical analysis solution 46 compares the authentication numbers to enable statistical analysis. (S50)

Figure 5b is a structure and flow chart of the anti-counterfeiting solution for random number processing of the unique number and serial number of the present invention, the unique number of the advertiser 10 imported from the authentication number DB 47b of the DB server 47, publisher 20 After combining the unique number of the registered coupon, the unique number of the registration coupon (S61) by further combining the serial number of the customized coupon (Random) process and stores in the authentication number DB 47b of the DB server 47. S62 ~ S63)

6A is a structure and flow chart of a printing coupon issuing solution for issuing a printing coupon according to the present invention. When the publisher 20 selects a printing coupon as a printing coupon, a customized coupon is prepared for the coupon management solution 43. Recall through (S71), the publisher checks the contents of the print coupon (S72) and then select the number of copies to be issued (S73), the authentication number management solution 42 assigns a certification number to each customized coupon to fit the number and (S74), the print coupon given the authentication number is stored through the coupon management solution 43, the coupon is placed in accordance with the printer paper standard by the ActiveX (100) to set the print page when the publisher selects the print preview Then print it and use it. (S75 ~ S76)

6b is a structure and flow chart of an SMS coupon issuing solution for issuing an SMS coupon according to the present invention. When the issuer 20 selects an issue method of the produced coupon as an SMS coupon, the customized coupon is produced as a coupon management solution 43. Called through (S81), the publisher checks the contents of the SMS coupon (S82) and then enter and save the phone number to receive the SMS coupon (S83), each of the authentication number management solution 42 in accordance with the number of telephone numbers Give a custom coupon of the authentication number (S84), the SMS coupon is given the authentication number is stored through the coupon management solution 43, the issue of the SMS coupon is completed and sent. (S85)

6c is a structure and flow chart of a mail coupon issuing solution for issuing an email coupon according to the present invention. When the publisher 20 selects a method for issuing a produced coupon as a mail coupon, a customized coupon is prepared for the coupon management solution 43. Retrieval through (S91), the publisher checks the contents of the mail coupon (S92) After entering and saving the email address to receive the mail coupon (S93), each of the authentication number management solution 42 in accordance with the number of email addresses Give the custom coupon of the authentication number (S94), the mail coupon given the authentication number is stored through the coupon management solution 43, the issue of the mail coupon is completed and sent out. (S95)

7 is a structure and flowchart of a statistical analysis solution for managing coupon statistics of the present invention, by checking the authentication number of the coupon recovered by the use of the coupon of the customer 30 (S101) DB of the authentication number DB 47 Decode the authentication number recovered in (47b) (S102), by checking the coupon issued by the coupon management solution 43 with the decrypted authentication number (S103) by classifying the coupon element (S104) the corresponding advertiser (10), The publisher 20 compares the issued coupon with related data stored in the DB server 47 and completes the statistical analysis of the marketing. (S105 to S106)

Figure 8a is an explanatory view of the online promotion method and effect of the customized coupon of the present invention, because the customized coupon is issued by adding the publisher's promotional content by directly selecting the coupon to help the publisher 20 own marketing The publisher 20 voluntarily and actively uses any method that allows the use of new products, promotions, gifts, etc. online through the process of a banner provided by the advertiser, a banner produced by the publisher, a member mail, and an event in the site. By doing so, advertisers will be able to have their brands and coupons exposed to a variety of publishers.

Figure 8b is an explanatory view of the offline promotional method and effect of the customized coupon of the present invention, because the customized coupon is issued by adding the publisher's promotional content by directly selecting the coupon to help the publisher 20 own marketing Publisher 20 promotes a variety of voluntary and active promotions such as product promotion, customer attraction, sales tools, etc. by utilizing media promotion, direct promotion, distribution point utilization, and sales infrastructure. Will be able to expose your brand and coupons.

9 is an explanatory view of the distribution method of the customized coupon of the present invention, the distribution method of the customized coupon is open market sellers and shopping mall operators, communication sellers, and other operators using the courier if the customer 30 purchases the goods Since it is a common method to send a product by courier, a customized coupon system can produce and issue a printed coupon, which can be shipped with the courier and provided as a free gift to the customer 30 who purchased the product. (20) It includes the promotion contents of the 2nd and 3rd marketing effect, open market sellers, shopping mall operators, telecommunications distributors, and other phone numbers can be collected in all industries where customer order information or membership information SMS coupons can be issued using the phone number stored in SMS. SMS coupons are easy to issue because they are not printed and cut. 30 is easy to carry a customized coupon can increase the probability of using the coupon, the long time the customized coupon is stored in the customer can be repeated marketing effect, open market sellers, shopping mall operators, telecommunications dealers, etc. All businesses that can collect email address issue an email coupon to reduce the probability that the mail containing the publisher's marketing contents is discarded as spam mail, and the customer 30 who checks the contents of the promotion can also reduce the antipathy to the mail. 20 can be used to promote various contents by mail using more space than the limited space of customized coupons, and the salespersons directly visit the personalized coupons on- and offline by publishers in all other industries. To customers who are visiting the store, or to give as a free gift You can take advantage of the endless promotion and distribution methods, including area or used as a substitute.

What has been described above is only one embodiment for implementing a customized coupon linkage marketing method and system online according to the present invention, various substitutions, modifications, and changes within the scope without departing from the technical spirit of the present invention Thus, it is not limited to the above-described embodiment and the accompanying drawings.

As described above, the present invention allows a customized coupon to be tailored for a specific customer's inclination while having a wide range of marketing areas through the linked marketing in which advertisers, publishers, and customers interact, and the satisfaction of each member's marketing is satisfied. It is high and saves the time required for the progress of marketing, so it can respond to the rapidly changing market actively and quickly.The basic unit of marketing is not defined so that it can minimize the social loss by marketing by the exact required unit. Have

In addition, while the conventional coupon marketing method is aimed at the customer, the present invention focuses on the intermediate stage of the coupon marketing as an issuer so that it can be used for marketing organically and actively so that it is not restricted by the object and the industry and is an infinite market. It has the potential to establish itself as a new marketing method.

In addition, according to the present invention, the method of predicting the customer by analyzing the marketing target of the publisher in the marketing statistical analysis is to reduce the cost of equipment introduction, card issuance, site establishment, etc. to obtain the customer information, customer information requirements, behavior Statistical analysis can be performed while resolving customer dissatisfaction and inconvenience such as demand, and the analysis of marketing effect by issuer enables statistics by issuer's marketing target. For example, it is possible to make abstract statistics that are almost impossible to date, such as watching movies by people who buy powdered milk online and using karaoke by people who drink beer.

Claims (16)

A first step in which an advertiser accesses a customized coupon system through a wired / wireless communication network, registers a member, and registers an advertisement and a coupon to be promoted; A second step in which the publisher accesses a customized coupon system through a wired / wireless communication network and registers as a member, and selects the coupon registered by the advertiser to produce and register a customized coupon to which the marketing element of the publisher is added; Third step, the publisher calls the customized coupon created and registered in the second step, issues it in one or more forms among print coupons, SMS coupons, and mail coupons, and uses the issued customized coupon in his marketing activities. ; And a fourth step of collecting the customized coupon used by the customer, collecting the information, and statistically analyzing the marketing effect using the collected customized coupon information. The method of claim 1, The customized coupon is produced, registered and issued by dividing the layout into a title area into which the publisher and coupon issuing information are input, a publisher advertising area into which the publisher's marketing promotion contents are input, and an advertiser coupon area into which the advertiser's registration coupons are input. Customized coupon linkage marketing method online. The method of claim 1, wherein the first step is Step 1-1, wherein the advertiser inputs membership registration information; Step 1-2 of the customized coupon system assigning an advertiser unique number, storing the advertiser unique number in a DB server, and registering an advertiser as a member; Steps 1 to 3 after the advertiser logs in to the customized coupon system and registers a coupon to proceed with linked marketing; The custom coupon system gives a unique number of the registered coupon, step 1-4 of storing the registered content, the associated image file and the unique number of the registered coupon in the DB server; Customized coupon linkage marketing method. The method of claim 3, wherein Advertiser registration information in step 1-1 is a tailored coupon linkage marketing method online, characterized in that it comprises the advertiser basic information, trade name and business information. The method of claim 3, wherein In the coupon registration process in steps 1-3, after the advertiser logs in, the user selects the coupon registration, inputs the coupon benefit, the period of use of the coupon, the desired coupon marketing target and the desired coupon marketing region, and the image to enter the coupon advertisement area. And uploading a banner advertisement that the publisher can promote. The method of claim 1, wherein the second step is Step 2-1 in which the publisher inputs membership registration information; A second step of providing a personalized coupon system with an issuer unique number, storing the issuer unique number in a DB server, and then registering the issuer as a member; Step 2-3 of the publisher selecting a coupon preferred by the marketing target of the publisher from among the coupons registered by the advertiser after logging in to the customized coupon system; Steps 2-4, wherein the publisher adds the marketing elements of the publisher to the registration coupon selected in Steps 2-3, thereby producing a customized coupon; Steps 2-5, wherein the customized coupon system gives the serial number of the customized coupon produced in step 2-4, and stores the registration details, the related image file and the serial number of the customized coupon in the DB server; Customized coupon linkage marketing method online. The method of claim 6, Publisher registration information in the step 2-1 is a customized coupon linked marketing method on-line, characterized in that consisting of the publisher basic information, trade name and business information and marketing target and area. The method of claim 6, The customized coupon registration process in steps 2-4 includes the process of inputting the title of the coupon and the contents of the promotion to be entered into the publisher promotion area in the registration coupon of the advertiser selected by the publisher, and then uploading the image to be entered into the publisher promotion area. Customized coupon linkage marketing method online. The method of claim 1, wherein the third step is Step 3-1 of the publisher selecting a custom coupon that is already produced and registered after logging in to the custom coupon system; Step 3-2 of the customized coupon system loading the contents of the customized coupon and related images stored in the DB server and displaying the completed customized coupon to the publisher; Step 3-3, wherein the publisher selects a form of a customized coupon to be issued from a print coupon, an SMS coupon, and a mail coupon; Step 3-4 of generating a custom anti-counterfeiting authentication number for each custom coupon to be issued by the issuer, and storing the authentication number in a DB server; Steps 3-5, wherein the customized coupon system issues the customized coupon according to the coupon type selected by the publisher in steps 3-3; 3-6, the publisher transmits the completed customized coupon issued to the customer according to the issuance form; customized coupon linkage marketing method online. The method of claim 9, The customized coupon authentication number in step 3-4 is generated by combining the advertiser unique number, publisher unique number and registered coupon unique number imported from the DB server, and further combining and randomizing the serial number of the customized coupon. Customized coupon linkage marketing method online. The method of claim 1, wherein the fourth step is A step 4-1 of decrypting the authentication number of the customized coupon recovered as the customer uses the coupon with the authentication number stored in the DB server; Characterized in that it comprises a step 4-2 of classifying advertiser identification number, publisher identification number, registration coupon unique number and serial number information of the customized coupon with the decrypted authentication number, and analyzes the classified information statistically; Customized coupon linkage marketing method online. Connected to each other via wired / wireless communication network, it consists of advertisers who want to distribute coupons, publishers who use them for marketing, customers who consume coupons, and customized coupon system that creates, manages and analyzes customized coupons. In the customized coupon linkage marketing system on the The customized coupon system, Integrated membership management solution for managing membership and membership information of advertisers and publishers; An authentication number management solution for assigning a unique number for authentication to a registered coupon registered by an advertiser and a customized coupon produced by the publisher; A coupon management solution for managing a registered coupon registered by the advertiser and a customized coupon produced by the publisher; A coupon issuing solution for retrieving a customized coupon stored in the DB server at the issuer's request for coupon issuance and issuing it in any one or more of a print coupon, an SMS coupon, and a mail coupon; An anti-counterfeiting solution for generating an anti-counterfeiting certification number when the issuer issues a customized coupon; Statistical analysis solution for analyzing the acquisition path and use status of the customized coupon; Stores the member and publisher member information, the advertiser and publisher unique number, the registered and registered coupon number registered by the advertiser, the serial number of the customized coupon and the customized coupon produced by the publisher, and the authentication number of the customized coupon issued by the publisher. DB server for; And an image server for storing related images of the registered coupon registered by the advertiser and the customized coupon produced by the publisher. The system of claim 12, wherein the customized coupon system is A web server operating a predetermined homepage in addition to the above configuration; SMS server for sending SMS coupons; A mail server for sending mail coupons; And Customized coupon linked marketing system on-line characterized in that it further comprises a; payment server for managing the payment. The method of claim 12 or 13, wherein the coupon issuance solution, A printing coupon issuing solution that manages printing coupon issuance; SMS coupon issuing solution to manage the issuance of text message coupons; And Customized coupon linkage marketing system on-line, characterized in that it comprises a; e-mail coupon issuance solution to manage the coupon issued e-mail. The anti-counterfeiting solution according to claim 12 or 13, In response to the issuer's request for coupon issuance, the advertiser unique number, the publisher's unique number, the registered coupon unique number, and the customized coupon serial number are combined to randomly process and store the data on the DB server. Customized coupon linkage marketing system online. The method of claim 12 or 13, wherein the DB server, Member information DB for storing the basic information, trade name and business information of the advertiser, the basic information, business name, business information, marketing target and marketing area information of the publisher; An identification number DB for storing the unique number of the advertiser, the unique number of the publisher, the unique number of the coupon registered by the advertiser, the serial number of the customized coupon produced by the publisher, and the authentication number of the customized coupon issued by the publisher; Registration coupon DB for storing the registration coupon registered by the advertiser; And Personalized coupon linkage marketing system on-line, characterized in that it comprises a; issuance coupon DB for storing a customized coupon produced by the publisher.

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