KR20080091601A - Advertisements providing system and its method for using double link search displaying starting position of search keyword in search result page - Google Patents

Abstract

An AD(ADvertisement) system for double link search displaying a position for starting a search term to a user in a search result page and a method thereof are provided to perform AD to a user in a double link search service for displaying a link page from the position starting the search term by inserting link AD corresponding to each search result item into the search result pace. An AD information register(20) stores AD information including a category, a keyword, and an AD file registered from an advertiser terminal(5). A search request receiver(21) receives a search result including a search term from a user terminal(3). A search result collector(22) collects a search result corresponding to the search term from information sites(4). A search result address storing part(23) stores a URL(Uniform Resource Locator) of each information site including the search result by matching with the URL of a search/AD server(2). A search result page generator(24) generates a search result page including an AD link by matching each search result item with the URL of the search/AD server, extracting a keyword of each search result item, and comparing the keyword with AD information. A search result page provider(25) provides the search result page to the user terminal. A link page request receiving part(26) receives a detailed page request that a user selects on a search page.

Description

Advertisements providing system and its method for using double link search displaying starting position of search keyword in search result page}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 to 4 are schematic block diagrams and exemplary search screens of a search system of a single link environment according to the prior art.

5 is a schematic block diagram of an advertisement providing system for dual link search according to the present invention;

6 is an internal configuration diagram of a search / ad server according to an embodiment of the present invention.

7 is an internal configuration diagram of a search / ad server for inserting a link advertisement according to an embodiment of the present invention.

8 is an overall flowchart of an advertisement providing method of dual link search according to an embodiment of the present invention.

9 is a detailed flowchart illustrating a process of inserting a link advertisement according to an embodiment of the present invention.

10 to 14 illustrate exemplary advertisement screens and data of a dual link search according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawings

1: System 2: Search / Ad Server

3: user terminal 4: information site

20: advertising information registration means 21: search request receiving means

22: search result collection means 23: search result address storage means

24: means for generating a search results page 25: means for providing a search results page

26: link page request receiving means 27: link page receiving means

28: link page editing means 29: link page providing means

The present invention is a system for providing an advertisement of a dual-link search and a method for providing the advertisement, and more specifically, an individual search result item link of a search result page is a first link to a search / ad server, and then a second link to a real site is a search term. In a dual link search of a search result item that provides a link page displayed from the beginning, an advertisement providing system of a dual link search providing a search result page in which an advertisement link corresponding to the content of the search result item is inserted, and a method of providing the advertisement It is about.

1 to 4 show a schematic block diagram of a search system 100 in a conventional single link environment and a search screen of the web browser 102. Single link means that when a user selects a specific link from a search result page and requests a corresponding link page, the user accesses the corresponding URL and is provided with the requested page.

The user inputs a search word in the address bar 111 or the search window 112 of the web browser 102 installed in the user terminal 101. 2 illustrates a user entering a search term "newness" in the search box 112 of the portal site. The search word input from the user terminal 101 is transmitted to the corresponding search server 103. The search engine 104 collects information related to the search word from the information sites 105 to generate a search result page. The generated search result page 113 is provided from the search server 103 to the user terminal 101 (2). 3 illustrates a search results page 113 for the search term “newness” displayed in the web browser 102.

The user reviews the content of the search results page and then selects a link to an individual search result item corresponding to the content. In FIG. 3, the user reads the sentence content 115 in bold, and selects the corresponding link 114 when he or she wants to see the full text. The web browser 102 requests a web page (hereinafter referred to as "link page") to the corresponding information site 105 using the URL corresponding to the link 114 selected by the user (3). Information site 105 provides the requested link page to web browser 102 (④). 4 illustrates a link page provided by information site 105.

Here, the user reads the content 115 of the search result page 113 of FIG. 3 and selects a link 114 of a specific search result item determined to be the desired information. However, the link page shown in FIG. Since the first part of the content is displayed, there is a problem that the user needs to search the sentence 116 in which the search word “newness” is displayed among all the sentences. In particular, when the content of the web page is long, it is inconvenient to find the sentence 116 where the corresponding search word is located by pressing the scroll button.

The present invention is to solve the above-described problem, the individual search result items of the search results page is the primary link to the search / advertising server, the search / advertising server is a second link to the actual site actually received the link page received In a dual link search service that displays a search word to a user, a link advertisement corresponding to an individual search result item is inserted into a search result page to be advertised to a user.

According to the advertisement providing system of the dual link search which displays the beginning of the search term to the user when providing the search result of the present invention for achieving the above object, the individual search result items of the search result page on the wired / wireless network are search / ad server. In the advertisement providing system of the dual-link search that is first linked to the search, and the search / ad server is second-linked to the actual site and receives the received link page from the beginning of the search term, the category, keywords and advertisement files from the advertiser terminal Means for receiving and storing advertisement information including a; Means for receiving a search request including a search term from a user terminal; Means for collecting search results corresponding to the search term from information sites; Means for associating and storing a URL of a unique search / advertising server with a URL of each information site where the search results are located; Means for generating a search result page corresponding to a URL of the search / ad server corresponding to a search result item, extracting a keyword for each search result item, and comparing the advertisement information with a corresponding advertisement link; And a dual link search / advertising server including means for providing the search result page to a user terminal.

Advantageously, the search / ad server comprises: means for extracting a topic for the individual search result items that make up the search result page; Means for comparing the extracted advertisement theme with advertisement information of an advertiser; Means for determining a particular advertisement having advertisement information that matches the subject; And means for inserting an advertisement file of the determined advertisement into a search result page.

Meanwhile, according to the method of providing an advertisement of a dual link search that displays a beginning part of a search word to a user when providing a search result of the present invention, an individual search result item of a search result page is primarily linked to a search / ad server on a wired / wireless network. In the advertisement providing method of the dual link search of the search / ad server that receives the link page received from the second / linked to the actual site received from the search term, (S10) the search / ad server from the advertiser terminal Registering and storing advertisement information including a category, a keyword, and an advertisement file; (S20) the search / ad server receiving a search request including a search word from a user terminal; (S30) collecting search results corresponding to the search word from information sites; (S40) storing a search / advertising server URL corresponding to the URL of each information site where the search result is located; (S50) generating a search result page corresponding to the URL of the search / ad server for each search result item, extracting a keyword for each search result item, and comparing the advertisement information with the corresponding advertisement link; And (S60) providing the search result page to the user terminal.

Hereinafter, with reference to the accompanying drawings looks at in detail the configuration of a preferred embodiment of the present invention.

<1. System Configuration>

1.1 Search System

Fig. 5 shows a schematic block diagram of an advertisement providing system 1 of dual link search according to the present invention.

According to the present invention, the system for providing an advertisement for a dual-link search, which is constructed in a wired / wireless network environment, has a real URL address for each user terminal 3 requesting a user to input a search and a search result item corresponding to the search word. A search / ad server (2), a search / ad server that provides a search results page that replaces the address of and inserts the corresponding ad link, and provides a link page that appears from the beginning of the search query for the user's request for detailed information. The information site 4 referred to by (2) to collect data related to the user's search word, and the advertiser terminal 5 used by the advertiser for advertisement registration.

The search / advertisement server 3 receives a search request including a search word from the user terminal 3. When a search request is received, the search engine 20 collects data related to the search term from the information sites 4. The collected data is listed by item on the search results page. The items in the individual search results contain unique URL information that actually stores the information (eg, documents, web pages).

In the prior art, the search result page is generated by designating the link address of the information site 4 where the URL information is actually located or the URL address of the search / advertising server 3 in the present invention. Therefore, when a user is provided with a search result page and clicks on a specific search result item to obtain more detailed information, the user requests the information from the search / advertising server 3 instead of requesting the information from the actual information site 4 ( Primary link). The search / advertisement server 3 then extracts the URL of the actual information site 4 from the URL of the requested search / advertisement server 2. When the information site URL is extracted, it requests information and receives data from the corresponding information site 4 at this address (secondary link). Here, the search / advertising server 3 of the present invention is to provide a search service using a double link.

Here, the search / advertisement server 3 analyzes the original data of the page received from the information site 4, assigns an ID to each position where a keyword appears, and inserts this ID where the search word is located to generate a link page. do. When the user terminal 3 is provided with the link page, when the display on the screen, the search word sentence inserted with the ID is displayed from the first line of the screen. Therefore, the user is provided with a link page as in the prior art, so that the user does not need to find the sentence in which the keyword is inserted.

Meanwhile, the search / advertisement server 3 according to the present invention selects an advertisement corresponding to the content of each individual search result item constituting the search result page in real time and inserts a corresponding advertisement link in the search result page. For example, if a user searches on the term "apple", let's assume that the search result page consists of 4 items: 1) apple diet, 2) apple orchard, 3) apple shopping mall, and 4) apple cultivation. . Then, at least one or more link advertisements matching the topic for each item are inserted into the search results page. Examples of this link advertisement include A company diet advertisement, B orchard, C apple shopping mall, D organic apple cultivation method.

The user terminal 3 is a terminal that accesses a web server of the search / advertisement server 2 through a wired or wireless network, receives a web page, and displays it on a screen. The user enters a search word in an address bar of the web browser 30 or a search box of a specific web site. If you click the search button, you are provided with a search results page. The search results page consists of at least one search result item and corresponding advertisement links for each individual item. The user who checks the information of the individual items of the search result page selects a link of a specific search result item in order to search for more detailed information. The web browser 30 receives the full link page using the URL corresponding to the selected link (URL of a search / ad server) and displays it on the screen. In the present invention, when the link page is displayed on the screen, the user inputs a search word displayed on the screen starting from the sentence that starts, so that the user can quickly find the desired information. If the user is interested in an advertisement link corresponding to a specific item constituting the search result page, the user selects the link and moves to the corresponding advertisement page site.

The information site 4 is a web site having various contents related to a search word. For example, there are no particular restrictions on the kind of portal site, newspaper site, government site, school site, and the like. The search engine 20 of the search / advertisement server 2 collects data related to the user's search word among the web data held by these information sites 105.

The advertiser terminal 5 connects to the search / advertisement server 2 and requests advertisement placement. The advertiser inputs an advertisement category and keywords together with an advertisement file to register a field to be advertised. The advertisement field stored in the search / ad server 2 is extracted as advertisement information when constructing a search page. The extracted advertisement information is inserted into the search result page as an advertisement link when it is determined that the extracted advertisement information is related to the individual search result items. Thus, when a user is provided with a search results page, the user is provided with an advertisement that most closely matches the subject of the individual search result item.

1.2 Search / Ad Server

6 shows an internal configuration of a search / advertisement server 2 according to an embodiment of the present invention.

Search / advertisement server 2 according to an embodiment of the present invention is a configuration for providing a search result page that is searched primarily for a search word input by a user, and includes advertisement information registration means for registering and storing advertisement information from an advertiser. (20), search request receiving means (21) for receiving a user's search request, search result collecting means (22) for collecting data related to a search word, and the URL of the search / ad server (2) in the actual URL of the search result. Provide to the user terminal 3 the search result address storage means 23 for correspondingly storing, the search result page generation means 24 for generating a search result page linked to the URL of the search / ad server, and the generated search result page. Configured to include a search result page providing means (25).

In addition, a link page request receiving means 26 for providing a link page when a user selects a specific item to obtain more detailed information on a search result page, wherein the user receives a detailed page request selected on the search page; A link page receiving means 27 for extracting the actual URL address from the link address to receive the link page, a link page editing means 28 for inserting an ID for each search word position of the received link page, and a link providing the edited link page. It further comprises a page providing means (29).

The advertisement information registration means 20 receives advertisement information including an advertisement file, an advertisement category, and a keyword input by the advertiser from the advertiser terminal 5 and stores the advertisement information in the advertisement DB 200. Here, the advertisement file is not limited to the file format and display form such as banner, photo, text, flash advertisement. However, when the link is selected from the user by embedding the link address to the advertiser site, it must be a link advertisement to the corresponding address.

 The search request receiving means 21 receives a search request from the user terminal 3. The search request includes a search term entered by the user.

The search result collecting means 22 collects search result data from various information sites 105 using a user's search word.

The search result address storage means 23 assigns a URL address of the search / advertisement server 2 unique to each URL of the information site address 4 at which the individual search result is located and stores it in the search result address DB 230. . The URL address of the search / advertisement server 2 follows the address format for general access.

The search result page generating means 24 generates a search result page by listing the search result data linked to the URL of the search / advertising server 2 uniquely assigned to each search result item. In the prior art, the link address is the URL of the information site 4 where the actual data is located, or the URL of the search / advertisement server 2 in the present invention as the link address.

In this case, each corresponding advertisement may be placed along with the individual search result items in the search result page. 5 is a schematic block diagram of inserting a link advertisement when generating a search result page according to the present invention.

The search result item subject extraction means 241 extracts a subject from the individual search result items collected from the information site 4. Here, for example, subject extraction may be performed to automatically extract at least one or more keywords that are common and repetitive. The optimal advertisement comparing means 242 searches the advertisement DB 200 using the extracted theme and compares it with the advertisement category and the advertisement keyword. The optimum advertisement determining means 243 determines the corresponding advertisement having the highest match as a result of the comparison. The advertisement insertion means 244 inserts the determined advertisement file of the advertisement in the vicinity of the corresponding individual search result item to complete the search result page.

Preferably, the URL of the search / ad server 2 linked to each search result item further includes a keyword input by the user. This is to allow the user to figure out what the keyword is when he selects the link.

Furthermore, the newly generated search result page may be stored in a DB so that the next time a search request of the same search word is received, the search result data may be immediately provided without having to collect the search result data from the information site 4 again. Of course, it is also possible to build a separate independent server to store the search results page generated once.

Further, the search / advertising server 2 inserts a direct access button for each item of the search result page for users who wish to go directly to the information site 4 which stores the actual page of the individual search result item. For example, when a user is provided with a product of a specific shopping mall as a search result on a search result page, when the user presses this item, the user accesses the search / advertising server 2 and receives a corresponding web page. Therefore, when the user accesses the shopping mall and purchases the corresponding product, the user must separately access the shopping mall. For such a case, it is preferable to insert a direct connection button for each search result item, and to move directly to the actual information site 4 when this button is pressed.

The search result page providing means 25 provides the generated search result page to the user terminal 3. When a user is provided with a search result page, data related to a search term input by the user is provided for each search result item. When a specific item is selected to obtain more detailed information, the search / advertisement server 2 receives the request for the link information, not the information site 4 where the actual data is located according to the link information. This is because the above-described search result page generating means 24 has linked to the URL address of the search / advertising server 2 for each individual search result item.

The link page request receiving means 26 is a link page located at a corresponding link URL when a user selects a specific search result item while the user terminal 3 displays the entire search result page primarily searched on the screen. Receive request.

The link page receiving means 27 extracts the information site URL from the search result DB 230 using the link URL (which is the URL of the search / advertising server) received from the user terminal 2. When the information site URL is extracted, it is used to request the corresponding web data from the information site 4 and receive the corresponding link page.

The link page editing means 28 analyzes the data of the received link page and generates and inserts an individual ID wherever the search word is located. Therefore, in the newly edited and generated link page, ID information is inserted in each search word position of the original data. This ID is used to identify the first part of the sentence that contains the search term.

Preferably, if the search word is located in several places, different IDs are assigned to individual locations, and a "next" button is inserted in the link page. This "next" button allows the user to navigate directly to the next query sentence by selecting the button, rather than looking for the search term on the link page.

The link page providing means 29 provides the newly generated edited link page to the user terminal 3 as data for the secondary detailed search.

<2. How to Configure>

The dual-link retrieval method for displaying the beginning of a search word to a user when providing a search result according to the present invention can be preferably realized through the construction of the dual-link retrieval method system 1 described above.

Hereinafter, the dual link search method according to an embodiment of the present invention will be described in detail with reference to FIGS. 8 to 14. 8 is an overall flowchart of a dual link search method according to an embodiment of the present invention. 9 is a detailed flowchart of a process of inserting an advertisement link in a search result page. 10 illustrates a screen of a search result page provided after a user inputs a search word. FIG. 11 illustrates data of a link page address linked to a search result item of the search result page of FIG. 10. FIG. 12 illustrates a screen of a link page provided when a user selects a specific link item in the search result page of FIG. 10. FIG. 13 illustrates ID data inserted before search word data in the link page of FIG. 12. FIG. 14 illustrates a link page screen in which a "next" button is inserted to immediately move to the next search word position when there are several search terms in the link page. It is also possible to insert the above-mentioned direct connection button next to the "next" button so that it can go directly to the information site 4.

Referring to FIG. 8, an advertiser desiring an advertisement executes a web browser on the advertiser terminal 5 to access a search / advertisement server 2 and register an advertisement (S10). Advertisement service can be provided as a paid service to the member advertisers according to the service policy. The advertiser transmits an advertisement file and registers an advertisement category and an advertisement keyword to specify a field in which the advertisement is inserted.

The user executes the web browser 30 in the user terminal 3 and inputs a search word in the address bar or a search box provided by the site of the search / advertisement server 2 and executes a search. The search / advertisement server 2 receives a search request including a search word from the user terminal 3 (S20).

When the search request is received, the search / advertising server 2 collects search result data from the search sites using the search word input by the user (S30).

Once the data is collected, a unique search / ad server 2 URL is generated for the collected search site URLs of the individual search results, and the search site URL + search / ad server URL is stored in the DB (S40).

When the address information is stored, a search result page linking the link address to the URL of the search / ad server 2 for each search result item is generated (S50).

Here, in the search result page according to the present invention, a link advertisement corresponding to an individual search result item is inserted. Referring to FIG. 9, the server 2 extracts a topic for each search result item collected from the information site 4 (S51). Extracting the subject refers to extracting the main keywords after analyzing the context by referring to the text data and the information site URL. When the theme is extracted, the extracted theme is compared with the advertisement information of the advertiser stored in the advertisement DB 200 (S52). As a result of the comparison, a specific advertisement having the advertisement information that most closely matches the subject is determined (S53). When the advertisement is determined, the corresponding advertisement file is inserted into a nearby position of the corresponding search result item on the search result page (S54).

The generated search result page is provided from the search / advertisement server 2 to the user terminal 3 (S60). Referring to FIG. 10, a screen of a search result page provided after a user inputs a search word "coffee" is illustrated. Some search result items that make up the search results page have corresponding advertising links. In FIG. 10, four items have advertising links. Referring to a) of FIG. 11, in the related art, the link address of the search result item becomes "http://AAA.com/AAA", which is the address of the information site 4 where the actual data is located. However, in the present invention, as shown in (b) of FIG. 11, the information site address is replaced with "http://XYZ.com" which is the address of the search / ad server 2 when generating the search result page. In addition, the link address is set to "http://XYZ.com/#coffee" by including that the user's search word is "coffee" (search ID). Here, " http: //XYZ.com&quot; is merely used as an example, and there is no particular limitation on the format as long as it is address information for accessing the search / advertising server 2. As shown in FIG.

Preferably, in the search result page of FIG. 10, a direct connection button 111 may be inserted to move directly to the actual information site 4 for each search item. This is for the convenience of users who go directly to the actual information site 4 and receive a unique service (subscription, product purchase, etc.).

After the search results are displayed on the user terminal 3, the user reviews the individual search result items and selects a specific item to request link information. In response, the search / advertisement server 2 receives a link page request from the user terminal 3 (S70). Referring to FIG. 10, the user selects the link item 11 on the search result page, and the search / advertisement server 2 receives the corresponding URL address "http://XYZ.com/#coffee".

Upon receiving the link page request, the search / ad server 2 queries the DB with the URL of the search / ad server 2 and extracts the information site URL where the actual data is located. On the basis of the extracted URL, the link page is requested to the information site 4 to receive the link page (S80). For example, after querying a DB using "http://XYZ.com" as a key, extract the actual data address "http://AAA.com/AAA". Request the link page to the extracted address "http://AAA.com/AAA".

When the link page is received, the search / ad server 2 analyzes the data of the link page and inserts a unique ID wherever the search word is located to edit the link page (S90). Referring to FIG. 13, a) illustrates original link page data, and b) illustrates data in which a linker having an ID of "coffee" is inserted before and after the search word "coffee".

When the link page in which the ID is inserted is generated, the search / advertisement server 2 provides the link page to the user terminal 3. FIG. 12 illustrates that the link page is displayed on the screen of the user terminal 3 and displays a portion beginning with the search word "coffee" on the first line of the screen. FIG. 14 illustrates a screen in which the "next" button is inserted into the link page when the search word "coffee" exists in at least two positions in the link page. Each time the user presses the "next" button, it moves to the position of the next query sentence.

As described above, an exemplary embodiment of an advertisement providing system and a method of providing the advertisement is provided, wherein the advertisement providing system for displaying the start of the search word to the user when providing the search result according to the present invention. Although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the claims to be described below by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents.

According to the present invention, a system for providing an advertisement for a double link search and a method for providing the advertisement include a double link that is displayed on a screen starting from a sentence starting with a corresponding search word when a user selects a specific link item on a search result page to view detailed information. In the search, a corresponding advertisement is inserted for each individual search result item collected to generate a search result page, thereby providing an advertisement together with the search result to the user.

In addition, in the dual link search of the present invention, when a user selects a specific search result item on a search result page, the user is directly provided with a link page displayed on the screen from the beginning of the search word according to the data mediation of the search server. There is no need to find it.

Claims (14)

In a wired / wireless network, a dual-link search in which individual search result items on a search result page are primarily linked to a search / ad server, and the search / ad server is secondly linked to a real site to receive the received link page and display it from the beginning of the search term. In the advertisement providing system of Means for registering and storing advertisement information including a category, a keyword, and an advertisement file from an advertiser terminal; Means for receiving a search request including a search term from a user terminal; Means for collecting search results from information sites corresponding to the search term; Means for associating and storing a URL of a unique search / advertising server with a URL of each information site where the search results are located; Means for generating a search result page corresponding to a URL of the search / ad server corresponding to a search result item, extracting a keyword for each search result item, and comparing the advertisement information with a corresponding advertisement link; And Means for providing the search result page to a user terminal Advertisement providing system of dual-link search, characterized in that consisting of a dual-link search / ad server comprising a The method of claim 1, The search results page, The URL of the search / ad server corresponds to each search result item, and the URL includes a search word input from a user. The method of claim 1, The search / ad server, When the search result page is stored in the storage device and receives a search request of the same search word from the user terminal, the search result page is searched and responds to the user terminal. The method of claim 1, The search / ad server, Means for receiving a link page request for a specific search result item from the user terminal using a URL of the search / ad server of a search result page; Means for querying a URL of an information site corresponding to the URL of the search / ad server from a DB, requesting a link page, and receiving a corresponding link page; Means for editing the link page by inserting respective unique ID information wherever the search word is located among the data of the received link page; And Means for providing the edited link page to a user terminal Ad providing system further comprising a. The method according to claim 1 or 4, The search / ad server, Means for extracting a topic for the individual search result items that make up the search result page; Means for comparing the extracted advertisement theme with advertisement information of an advertiser; Means for determining a particular advertisement having advertisement information that matches the subject; And Means of inserting the ad file of the determined ad into the search results page Ad providing system further comprising a. The method of claim 4, wherein If there are at least two search terms in the received link page, Inserting a "next" button in the link page, if the user selects the "next" button, the advertisement providing system, characterized in that to go directly to the beginning sentence of the next position located The method according to claim 1 or 4, The search / ad server, Advertisement providing system, characterized in that for inserting the access button to move to the actual site of the search result item for each individual search result item of the search results page On a wired or wireless network, the individual search result items of the search results page are first linked to the search / ad server, and the search / ad server is provided with the received link page from the beginning of the search term. In the server for providing a double-link search advertisement, (S10) receiving and storing advertisement information including a category, a keyword, and an advertisement file from an advertiser terminal by a search / ad server; (S20) the search / ad server receiving a search request including a search word from a user terminal; (S30) collecting search results corresponding to the search word from information sites; (S40) storing a search / advertising server URL corresponding to the URL of each information site where the search result is located; (S50) generating a search result page corresponding to the URL of the search / ad server for each search result item, extracting a keyword for each search result item, and comparing the advertisement information with the corresponding advertisement link; And (S60) providing the search result page to the user terminal Advertisement providing method of a dual link search comprising a. The method of claim 8, The step (S50), The URL of the search / ad server corresponds to each search result item, wherein the URL is a step of generating the search result page including a search word. The method according to claim 8 or 9, The step (S50), (S51) extracting a topic for the individual search result items constituting the search result page; (S52) comparing with the advertisement information of the advertiser using the extracted theme; (S53) determining a specific advertisement having advertisement information that matches the subject; And (S54) inserting the advertisement file of the determined advertisement into the search result page Advertising providing method further comprising a. The method according to claim 8 or 9, The step (S50), And generating a search result page for each of the individual search result items by additionally inserting a connection button directly linked to the actual site of the search result item. The method of claim 8, The search / ad server, And storing the generated search result page in a storage device and receiving the search result page of the same search word from the user terminal and inquiring the previously stored search result page and responding to the user terminal. The method of claim 8, (S70) receiving a link page request of a specific search result item from the user terminal by using the URL of the search / ad server of the search result page; (S80) requesting a link page by receiving a URL of an information site corresponding to the URL of the search / ad server from a DB and receiving a corresponding link page; (S90) editing the link page by inserting respective unique ID information wherever the search word is located among the data of the received link page; And (S100) providing the edited link page to the user terminal Advertising providing method further comprising a. The method of claim 13, The step (S90), If there are at least two search terms in the received link page, And a step of inserting a "next" button in the link page so as to move directly to a start sentence of a next located search word when a user selects a "next" button.

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