KR20080080425A - Instant web log analyzing server, the method thereof and the recording medium thereof - Google Patents

Instant web log analyzing server, the method thereof and the recording medium thereof Download PDF

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Publication number
KR20080080425A
KR20080080425A KR1020070013758A KR20070013758A KR20080080425A KR 20080080425 A KR20080080425 A KR 20080080425A KR 1020070013758 A KR1020070013758 A KR 1020070013758A KR 20070013758 A KR20070013758 A KR 20070013758A KR 20080080425 A KR20080080425 A KR 20080080425A
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KR
South Korea
Prior art keywords
user
analysis
instant
web
web page
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KR1020070013758A
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Korean (ko)
Inventor
박정미
손상모
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손상모
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Publication of KR20080080425A publication Critical patent/KR20080080425A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/16—Implementation or adaptation of Internet protocol [IP], of transmission control protocol [TCP] or of user datagram protocol [UDP]

Abstract

The present invention relates to an instant web log analysis server, a method thereof and a recording medium thereof. The instant web log analysis server according to the present invention includes a multi-connection module for receiving user status information from an analysis tag installed on a web page, and an analysis module for analyzing the received user status information. It is connected to the connection module through continuous communication.

According to the present invention by maintaining the connection with the user who accesses the web page by monitoring the current user behavior in the web page, it is possible to identify the usage status of each web page in the website to active marketing behavior By instantly analyzing the individual effects of multiple advertisements on a web page, you can improve sales for specific products, reduce unnecessary advertising costs, and monitor illegal or rogue users. In addition, a message service may be provided to a user who is currently using a web page, and a service that induces purchase or payment for a specific product may be provided.

Description

INSTANT WEB LOG ANALYZING SERVER, THE METHOD THEREOF AND THE RECORDING MEDIUM THEREOF}

1 is a view showing an instant web log analysis server and a system configuration according to an embodiment of the present invention.

2 is a diagram showing the overall system configuration including an instant web log analysis server according to an embodiment of the present invention.

3 is a flowchart of information between a web server, an instant web log analysis server, and a user according to an exemplary embodiment of the present invention.

4 is a flowchart of an instant web log analysis method according to an embodiment of the present invention.

5 is a view comparing the conventional web analysis results and instant web log analysis results according to an embodiment of the present invention.

6 is a diagram illustrating an example of an instant web log analysis result according to an exemplary embodiment of the present invention.

***** Description of the symbols for the main parts of the drawings *****

100: instant web analytics server

110: multiple connection module

120: storage module

130: analysis module

140: output module

Log analysis refers to analyzing users who have visited the website by analyzing information of users who have visited the website. These log analysis methods include log-based analysis and internet-based analysis.

Log-based analysis generally uses the fact that all requests from the user's web browser to receive content from the web server are recorded in the log file of the web server. However, this log-based analysis method has to go through the complicated process of re-aggregating log files accumulated in each web server and extracting data from a system with distributed computing environment through multiple web servers. In the case of a web server, analyzing a huge amount of log files consumes a lot of system resources.

The internet-based analysis method overcomes the disadvantages of the log-based analysis method. The Internet-based analysis method inserts a hypertext markup language (HTML) tracking code into a specific website to measure traffic, and analyzes logs other than the web server. This refers to a method of measuring and analyzing traffic using a server. Since this method is connected to each other through HTTP (Hypertext Transfer Protocol) based on Transmission Control Protocol-Internet Protocol (TCP-IP), it provides the log analysis server with the user's information on the web page. You can see how many visitors visited the website at the time you want to do, and what is the re-visit rate. However, since HTTP terminates the connection immediately after sending the user's information to the log analysis server, whether the user who has accessed the website is still connected or terminated. There is a problem that cannot be confirmed.

In order to solve this problem, the present invention provides an instant web analytics server and method which can monitor the usage status and active user behavior of each web page in a website by continuously maintaining a connection with a user accessing the website. And a recording medium thereof.

In addition, the present invention can monitor active user behavior, identify active usage of each webpage in a website, take active marketing actions, and immediately analyze individual effects on multiple advertisements displayed on the webpage. In addition, the present invention provides an instant web analytics server, a method and a recording medium thereof, which can improve sales of specific products and reduce unnecessary advertising costs, and can monitor illegal or rogue users.

In addition, the present invention can provide a message service to a user who is currently using a web page, an instant web analytics server that can provide a service to induce a purchase or payment for a particular product, and a method and a record thereof Provide the medium.

Instant web log analysis server according to an embodiment of the present invention for achieving the technical problem is a multi-connection module for receiving the user status information from the analysis tag installed on the web page and the analysis module for analyzing the received user status information The analysis tag is connected to the multiple connection module in a continuous communication manner.

The apparatus may further include a storage module for storing the received user status information and an output module for outputting the analyzed user status information as text or an image.

Here, the analysis module may analyze the status of concurrent users of the web page being accessed.

Here, the user status information may include information about the web page being accessed and user information.

Here, the continuous communication method may be a socket method based on Transmission Control Protocol-Internet Protocol (TCP-IP).

Here, the multi-connection module can determine whether the analysis tag is an overlapping connection.

Here, the multiple connectivity module may pool or session the signal received from the analysis tag.

Instant web log analysis method according to another embodiment of the present invention is connected to the analysis tag installed on the web page in a continuous communication method, receiving the user status information from the analysis tag and the received user status information analysis An analysis step.

The method may further include a storing step of storing the received user status information and an output step of outputting the analyzed user status information as text or an image.

Here, in the analyzing step, the analysis of the user state information may analyze the status of concurrent users of the web page being accessed.

Here, the user status information may include information about the web page being accessed and user information.

Here, the continuous communication method may be a socket method based on Transmission Control Protocol-Internet Protocol (TCP-IP).

The receiving step may further include receiving ping check information from the analysis tag at a preset time interval.

The receiving step may further include determining whether the analysis tag is an overlapping connection.

Here, the receiving step may further include pooling or sessioning the signal received from the analysis tag.

Another embodiment of the present invention is connected to the analysis tag installed on the web page in a continuous communication method, an instant comprising a receiving step of receiving the user status information from the analysis tag and the analysis of the received user status information A computer-readable recording medium that records a program that can execute a web log analysis method.

Hereinafter, with reference to the accompanying drawings will be described the present invention in more detail.

1 is a diagram illustrating an instant web log analysis server and a system configuration according to an exemplary embodiment of the present invention. As shown in FIG. 1, the instant web analytics server 100 according to an embodiment of the present invention monitors a visitor who visits a website visually so that an operator can effectively operate and market the website. As such, it includes a multiple connection module 110 and the analysis module 130.

The multiple connection module 110 receives the user status information from the analysis tag 150 installed on the web page.

The analysis tag 150 is a program written in JavaScript and flash-based script code that can be executed in a W3C (World Wide Web Consortium) standard browser. The analysis tag 150 is connected to the instant web log analysis server 100 in a continuous communication method, and transmits the user status information currently being accessed to the web page until the user terminates the connection with the web page.

The user status information includes information about the web page currently being accessed and user information. The user status information includes the website identification code, the ID of the user who visited the website, the IP address information of the user who is currently connected, the number of visits, the URL address in the website that is currently being accessed, the web before the website is currently being visited. It includes funnel information such as site information, initial visit time, last access time, web browser information or operating system information used by the user currently connected. Here, the ID (Visit ID) of the user who visited the website is ID information given to the user who visited the website, and may be a code that is stored in the user terminal for at least 30 days to identify the visitor. The user ID that visited such a website is generated through an analysis tag.

The analysis tag 150 is connected to the multiple connection module 110 in a continuous communication method. Here, the continuous communication method is preferably a socket (socket) method based on Transmission Control Protocol-Internet Protocol (TCP-IP). However, if the other way to continuously communicate the analysis tag 150 and the multi-connection module 110, it is not limited to the above-described TCP-IP-based socket method.

In addition, the multi-connection module 110 performs a multi-communication with a plurality of users in a multi-thread (multi-thread) or a multi-process (multi-process).

In addition, the multiple connection module 110 may determine whether the analysis tag 150 is an overlapping connection. That is, when the same user accesses a web page with a plurality of web browsers, it is possible to more accurately analyze the user by separating the duplicate analysis tag 150.

In addition, the multiple connectivity module 110 may pool or session a signal received from the analysis tag 150. Here, pooling means that a number of connections are made to a web server in advance and stored in a specific space. When a user who accesses a web page makes a request for a connection, the connection is stored. One of them is passed, and the connection is kept again after the user disconnects. Next, a session is a connection method in which a web server remembers a user accessing a web page and stores the web server and the user. By pooling or session the signal received from the analysis tag 150, it is possible to smoothly connect or manage the connection and disconnection for the user's frequent page request.

The analysis module 130 analyzes the received user state information. Here, the analysis module 130 analyzes the concurrent user status of the web page currently being accessed by using the received user status information. The current status of concurrent users is the number of concurrent users currently connected to the website, individual user information, usage status of each webpage within the website, funnels of each concurrent user, search engines used by each concurrent user, and concurrent users. Each of the use environment information (operating system, web browser) includes at least one or more.

Instant web log analysis server 100 according to an embodiment of the present invention described above may further include a storage module 120 and the output module 140, as shown in FIG.

The storage module 120 stores the user state information received by the multiple connection module 110 from the analysis tag 150. However, the storage module 120 may store user status information by constructing a separate database (Data Base, DB) outside the real-time web log analysis server 100 differently from the drawing.

The output module 140 outputs the user state information analyzed by the analysis module 130 as text or an image. The output user status information may be provided in the form of a dashboard. Dashboards are user interface (UI) features that allow you to centrally manage and find a variety of information on one screen on the Web. As an example, as shown in the attached FIG. 6, a dashboard 610 showing the URL address, the number of hits, the time of stay, and the like currently being accessed by concurrent users, is using both the total number of visitors and the actual web page at the same time. The segment 620, the route 630, the target 640, the number of views 650, the funnel 660 and the residence time 670 are provided to distinguish the simultaneous users.

2 is a diagram showing the overall system configuration including an instant web log analysis server according to an embodiment of the present invention. As shown in FIG. 2, in the process of the entire system including the instant web analytics server 200, the operator 290 of the website installs the analysis tag 250 on the web page 270. Thereafter, when the user 280 accesses the web page 270, the analysis tag 250 installed on the web page 270 is executed. The analysis tag 250 determines whether the user 280 has a visitor ID (hereinafter referred to as VID) and generates and assigns a VID to the first user 280 having no VID. The code in the analysis tag 250 is connected to the instant web log analysis server 200 in a TCP / IP-based sustainable socket communication method. The analysis tag 250 transmits the VID information of the user 280 to the instant web log analysis server. The instant web log analysis server 200 stores the connected user information in the database 260 (Data Base, hereinafter DB) after determining whether the user is unique through the VID information of the user 280. The instant web log analysis server 200 terminates the connection when the user 280 moves to another web page or closes the web browser, and stores the user 280 information in which the connection is terminated.

3 is a flowchart of information between a web server, an instant web log analysis server, and a user according to an exemplary embodiment of the present invention. As shown in FIG. 3, the flow of information between the instant web analytics server and the user requests the address of a web page through his web browser. Send the web page requested by the user to the user's web browser. The user can inquire and view the requested webpage information. However, since the web server and the user are connected by TCP-IP based HTTP communication method that is not persistent, there is no guarantee that the web page and the user can be accessed thereafter. Next, the web page requested by the user is received from the web server, and the instant web log analysis server is accessed using the visitor ID (VID) generated by the analysis tag. When connected, VID and user status information are sent to instant web log analysis server. The instant web log analysis server sends a result message to confirm the successful connection to the user. Here, the user may ping check at a predetermined interval to determine whether the connection with the instant web log analysis server is valid. The above-described flow of information may repeat the above process whenever the user requests each web page in the website.

4 is a flowchart illustrating an instant web log analysis method according to another embodiment of the present invention. As shown in FIG. 4, the instant web log analysis method according to another embodiment of the present invention includes a receiving step S410 and an analyzing step S430.

In the receiving step S410, when the user requests a web page on which the analysis tag is installed through the web browser, the web server simultaneously transmits the requested web page and the analysis tag to the user's web browser. The analysis tag is installed and executed automatically in the user's web browser, and the executed analysis tag is connected to the multiple connection module of the instant web log analysis server in a continuous communication method. Here, the continuous communication method may use a socket control method based on Transmission Control Protocol-Internet Protocol (TCP-IP).

The receiving step S410 may further include receiving ping check information at a predetermined time interval from the analysis tag. Here, the ping check information is information for determining whether the connection between the analysis tag and the multiple connection module is valid. By adding these steps, more verified user status information can be obtained from the analysis tag.

The receiving step S410 may further include pooling or sessioning a signal received from the analysis tag. By adding these steps, it is possible to smoothly manage the connection and disconnection with the user who accesses the web page for the user's frequent page requests.

The receiving step S410 may further include determining whether the analysis tag is a superimposed connection. When the same user accesses the same web page through multiple web browsers, it is possible to obtain more accurate user status information by distinguishing duplicate analysis tags.

The analyzing step S430 analyzes the stored user state information. In particular, the analysis method analyzes the current status of concurrent users of the currently accessed web page. The current status of concurrent users is the number of concurrent users currently connected to the website, individual user information, usage status of each web page within the website, funnels of each concurrent user, search engine or concurrent user used by each concurrent user. Each one of the environment information (operating system, web browser) includes one or more.

The instant web log analysis method according to another embodiment of the present invention may further include a storage step (S420) and an output step (S440).

The storing step S420 stores the received user state information. Here, the received user state information may be stored in a separate database (Data Base, DB) other than the real time web log analysis server.

The output step S440 outputs the analyzed user state information as text or an image. As shown in FIG. 6, the output user state information may be output in a dashboard form so that an operator of a website (for example, an Internet online shopping mall) can see at a glance.

Another embodiment of the present invention is connected to the continuous communication method from the analysis tag, it is possible to execute the instant web log analysis method comprising a receiving step for receiving user status information and an analysis step for analyzing the received user status information A computer-readable recording medium that records a program.

5 is a view comparing the conventional web analysis results and instant web log analysis results according to the present invention, Figure 6 is a view showing an example of the instant web log analysis results according to the present invention.

Figure 5 (a) is a graph showing a conventional log analysis results. As shown in Figure 5 (a), the conventional log analysis provided only the analysis information on the number of visitors who visited at the time of the website. For example, referring to FIG. 5 (a), in the graph (horizontal axis is the corresponding time and vertical axis is the number of visitors), at about 10 am, approximately 2000 visitors access the website.

5 (b) is a graph showing the results of instant web log analysis according to the present invention. As shown in (b) of FIG. 5, the instant web analytics server, the method, and the recording medium according to the present invention are not only the number of visitors who visited the website at the time, but also the visitors who are visiting the website at the time. It also provides information about the active users. In the present invention, the analysis tag installed on the web page and the instant web log analysis server are connected in a continuous communication method to receive and analyze the user status information, so that the user information which is actually active among the visitors visiting the website at the corresponding time can be provided. It can be. For example, referring to FIG. 5 (b), in the graph (horizontal axis is time, the vertical axis on the left is the number of visitors, and the vertical axis on the right is the number of active users), approximately 2000 at 10 am (left vertical axis). In addition to confirming that there is a visitor of, at that time, the actual number of active users of the website can be seen that more than 100 or less than 180 (right vertical axis). That is, it is possible to more accurately grasp the current status of the user accessing the website than the conventional log analysis method.

In addition, the instant web log analysis server according to the present invention, a method thereof, and a recording medium thereof can now grasp the overall status of concurrent users accessing each web page in the website. As shown in FIG. 6, based on the information provided in the dashboard format, how many concurrent users are currently accessing each webpage in the website, and what webpages are used by the concurrent users for several hours. Find out if you are using a web page. For example, using a closed circuit (CCTV) installed in an offline shopping store, how many customers are currently entering the store, how many customers are currently staying in the exhibits It's like figuring out if you're interested in.

In addition, you can see what products are being used by active users by accessing the website. Online is a real-time service, and online-based business is a real-time service. Therefore, Web log analysis information should also be approached not by integration but by differential concept. Therefore, the present invention is beyond the limitation of the conventional web analytics approached by the integral concept, the current state whether the current active user using a lot of products or categories in the differential concept or whether there is a response to the event Can immediately identify and act more aggressively.

In addition, real-time, intuitive analysis of the advertising effect is possible. In particular, in the case of online shopping malls, by analyzing the effect of the advertising carried out in a short time and by performing the optimum advertising for customers, it is possible to improve the sales for a specific product and reduce unnecessary advertising costs. For example, in the case of the conventional web analytics, the number of clicks on specific advertisements in the website can be known. However, it is impossible to monitor the future behavior of the clicked user, so much analysis information was insufficient. That is, it was not known whether the customer saw the shopping mall after clicking the advertisement or immediately moved to another web page or website. However, instant web analytics according to the present invention can directly observe the movement (current status, dwell time, number of views, etc.) and payment progress in the current online shopping mall of a user who is accessing a particular advertisement. Can be analyzed.

In addition, monitoring of illegal or rogue users is possible.

In addition, by providing additional technology for marketing activities to users who are accessing the website without additional work, it can help to directly improve sales. For example, a message service may be provided to a customer using an online shopping mall in real time. It's like providing a message service to customers who are currently using offline shopping malls with an in-house broadcast that says, "We will discount 10% of summer merchandise for 10 minutes."

In addition, by using the present invention, the operator can provide a service for inducing a user to purchase or pay a product to a user who has a long residence time on a web page of a specific product or a user who is concerned about payment on a payment page.

As described above, those skilled in the art to which the present invention pertains will understand that the present invention may be implemented in other specific forms without changing the technical spirit or essential features. Therefore, the exemplary embodiments described above are to be understood as illustrative and not restrictive in all respects, and the scope of the present invention is indicated by the following claims rather than the detailed description, and the meaning and scope of the claims and All changes or modifications derived from the equivalent concept should be interpreted as being included in the scope of the present invention.

As described in detail above, according to the present invention, by continuously maintaining a connection with a user accessing a website, the usage status and active user behavior of each webpage within the website can be monitored.

In addition, the present invention monitors the active user behavior, it is possible to grasp the usage status of each web page in the website to take active marketing action.

In addition, the present invention by analyzing the effects of each of the plurality of advertisements displayed on the web page immediately, it is possible to improve the sales of specific products and reduce unnecessary advertising costs.

In addition, the present invention can monitor illegal and rogue users.

In addition, the present invention can provide a message service to a user currently using a web page, and can provide a service for inducing a purchase or payment for a specific product.

Claims (16)

A multiple connection module for receiving user status information from an analysis tag installed on a web page; And An analysis module for analyzing the received user state information, The analysis tag is connected to the multiple connection module in a continuous communication method, instant web analytics server. The method of claim 1, A storage module for storing the received user state information; And And an output module for outputting the analyzed user state information as text or an image. The method of claim 1, The analysis module is an instant web analytics server, which analyzes the status of concurrent users of the web page being accessed. The method of claim 1, The user status information includes information on the web page being accessed and user information, instant web analytics server. The method of claim 1, The continuous communication method is a socket control method based on TCP-IP (Transmission Control Protocol-Internet Protocol), an instant analytics server. The method of claim 1, The multiple connection module determines whether the analysis tag is a nested connection, instant web analytics server. The method of claim 1, The multiple connectivity module is a web analytics server for pooling or sessions received from the analysis tag. A receiving step of receiving user status information from the analysis tag, connected to the analysis tag installed on a web page in a continuous communication method; And Analysis step of analyzing the received user state information Including, instant analytics method. The method of claim 8, A storing step of storing the received user state information; And An output step of outputting the analyzed user status information as text or an image Further comprising, instant analytics method. The method of claim 8, The analysis of the user state information in the analysis step, the instant web log analysis method for analyzing the current status of the concurrent user of the web page being accessed. The method of claim 8, The user status information includes information about the web page being accessed and user information, instant web analytics method. The method of claim 8, The continuous communication method is a socket control method based on Transmission Control Protocol-Internet Protocol (TCP-IP), instant web analytics method. The method of claim 8, The receiving step further comprises the step of receiving ping (PING) check information from the analysis tag at a predetermined time interval, instant web analytics method. The method of claim 8, The receiving step further comprises the step of determining whether the analysis tag is a nested connection, instant web analytics method. The method of claim 8, The receiving step further includes pooling or sessioning a signal received from the analysis tag. Instant Analytics Method. A computer-readable recording medium recording a program capable of executing the instant web analytics method according to claim 8.
KR1020070013758A 2007-02-09 2007-02-09 Instant web log analyzing server, the method thereof and the recording medium thereof KR20080080425A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7669136B1 (en) 2008-11-17 2010-02-23 International Business Machines Corporation Intelligent analysis based self-scheduling browser reminder

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7669136B1 (en) 2008-11-17 2010-02-23 International Business Machines Corporation Intelligent analysis based self-scheduling browser reminder

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