KR20080080425A - Instant web log analyzing server, the method thereof and the recording medium thereof - Google Patents
Instant web log analyzing server, the method thereof and the recording medium thereof Download PDFInfo
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Abstract
The present invention relates to an instant web log analysis server, a method thereof and a recording medium thereof. The instant web log analysis server according to the present invention includes a multi-connection module for receiving user status information from an analysis tag installed on a web page, and an analysis module for analyzing the received user status information. It is connected to the connection module through continuous communication.
According to the present invention by maintaining the connection with the user who accesses the web page by monitoring the current user behavior in the web page, it is possible to identify the usage status of each web page in the website to active marketing behavior By instantly analyzing the individual effects of multiple advertisements on a web page, you can improve sales for specific products, reduce unnecessary advertising costs, and monitor illegal or rogue users. In addition, a message service may be provided to a user who is currently using a web page, and a service that induces purchase or payment for a specific product may be provided.
Description
1 is a view showing an instant web log analysis server and a system configuration according to an embodiment of the present invention.
2 is a diagram showing the overall system configuration including an instant web log analysis server according to an embodiment of the present invention.
3 is a flowchart of information between a web server, an instant web log analysis server, and a user according to an exemplary embodiment of the present invention.
4 is a flowchart of an instant web log analysis method according to an embodiment of the present invention.
5 is a view comparing the conventional web analysis results and instant web log analysis results according to an embodiment of the present invention.
6 is a diagram illustrating an example of an instant web log analysis result according to an exemplary embodiment of the present invention.
***** Description of the symbols for the main parts of the drawings *****
100: instant web analytics server
110: multiple connection module
120: storage module
130: analysis module
140: output module
Log analysis refers to analyzing users who have visited the website by analyzing information of users who have visited the website. These log analysis methods include log-based analysis and internet-based analysis.
Log-based analysis generally uses the fact that all requests from the user's web browser to receive content from the web server are recorded in the log file of the web server. However, this log-based analysis method has to go through the complicated process of re-aggregating log files accumulated in each web server and extracting data from a system with distributed computing environment through multiple web servers. In the case of a web server, analyzing a huge amount of log files consumes a lot of system resources.
The internet-based analysis method overcomes the disadvantages of the log-based analysis method. The Internet-based analysis method inserts a hypertext markup language (HTML) tracking code into a specific website to measure traffic, and analyzes logs other than the web server. This refers to a method of measuring and analyzing traffic using a server. Since this method is connected to each other through HTTP (Hypertext Transfer Protocol) based on Transmission Control Protocol-Internet Protocol (TCP-IP), it provides the log analysis server with the user's information on the web page. You can see how many visitors visited the website at the time you want to do, and what is the re-visit rate. However, since HTTP terminates the connection immediately after sending the user's information to the log analysis server, whether the user who has accessed the website is still connected or terminated. There is a problem that cannot be confirmed.
In order to solve this problem, the present invention provides an instant web analytics server and method which can monitor the usage status and active user behavior of each web page in a website by continuously maintaining a connection with a user accessing the website. And a recording medium thereof.
In addition, the present invention can monitor active user behavior, identify active usage of each webpage in a website, take active marketing actions, and immediately analyze individual effects on multiple advertisements displayed on the webpage. In addition, the present invention provides an instant web analytics server, a method and a recording medium thereof, which can improve sales of specific products and reduce unnecessary advertising costs, and can monitor illegal or rogue users.
In addition, the present invention can provide a message service to a user who is currently using a web page, an instant web analytics server that can provide a service to induce a purchase or payment for a particular product, and a method and a record thereof Provide the medium.
Instant web log analysis server according to an embodiment of the present invention for achieving the technical problem is a multi-connection module for receiving the user status information from the analysis tag installed on the web page and the analysis module for analyzing the received user status information The analysis tag is connected to the multiple connection module in a continuous communication manner.
The apparatus may further include a storage module for storing the received user status information and an output module for outputting the analyzed user status information as text or an image.
Here, the analysis module may analyze the status of concurrent users of the web page being accessed.
Here, the user status information may include information about the web page being accessed and user information.
Here, the continuous communication method may be a socket method based on Transmission Control Protocol-Internet Protocol (TCP-IP).
Here, the multi-connection module can determine whether the analysis tag is an overlapping connection.
Here, the multiple connectivity module may pool or session the signal received from the analysis tag.
Instant web log analysis method according to another embodiment of the present invention is connected to the analysis tag installed on the web page in a continuous communication method, receiving the user status information from the analysis tag and the received user status information analysis An analysis step.
The method may further include a storing step of storing the received user status information and an output step of outputting the analyzed user status information as text or an image.
Here, in the analyzing step, the analysis of the user state information may analyze the status of concurrent users of the web page being accessed.
Here, the user status information may include information about the web page being accessed and user information.
Here, the continuous communication method may be a socket method based on Transmission Control Protocol-Internet Protocol (TCP-IP).
The receiving step may further include receiving ping check information from the analysis tag at a preset time interval.
The receiving step may further include determining whether the analysis tag is an overlapping connection.
Here, the receiving step may further include pooling or sessioning the signal received from the analysis tag.
Another embodiment of the present invention is connected to the analysis tag installed on the web page in a continuous communication method, an instant comprising a receiving step of receiving the user status information from the analysis tag and the analysis of the received user status information A computer-readable recording medium that records a program that can execute a web log analysis method.
Hereinafter, with reference to the accompanying drawings will be described the present invention in more detail.
1 is a diagram illustrating an instant web log analysis server and a system configuration according to an exemplary embodiment of the present invention. As shown in FIG. 1, the instant
The
The
The user status information includes information about the web page currently being accessed and user information. The user status information includes the website identification code, the ID of the user who visited the website, the IP address information of the user who is currently connected, the number of visits, the URL address in the website that is currently being accessed, the web before the website is currently being visited. It includes funnel information such as site information, initial visit time, last access time, web browser information or operating system information used by the user currently connected. Here, the ID (Visit ID) of the user who visited the website is ID information given to the user who visited the website, and may be a code that is stored in the user terminal for at least 30 days to identify the visitor. The user ID that visited such a website is generated through an analysis tag.
The
In addition, the
In addition, the
In addition, the
The
Instant web
The
The
2 is a diagram showing the overall system configuration including an instant web log analysis server according to an embodiment of the present invention. As shown in FIG. 2, in the process of the entire system including the instant
3 is a flowchart of information between a web server, an instant web log analysis server, and a user according to an exemplary embodiment of the present invention. As shown in FIG. 3, the flow of information between the instant web analytics server and the user requests the address of a web page through his web browser. Send the web page requested by the user to the user's web browser. The user can inquire and view the requested webpage information. However, since the web server and the user are connected by TCP-IP based HTTP communication method that is not persistent, there is no guarantee that the web page and the user can be accessed thereafter. Next, the web page requested by the user is received from the web server, and the instant web log analysis server is accessed using the visitor ID (VID) generated by the analysis tag. When connected, VID and user status information are sent to instant web log analysis server. The instant web log analysis server sends a result message to confirm the successful connection to the user. Here, the user may ping check at a predetermined interval to determine whether the connection with the instant web log analysis server is valid. The above-described flow of information may repeat the above process whenever the user requests each web page in the website.
4 is a flowchart illustrating an instant web log analysis method according to another embodiment of the present invention. As shown in FIG. 4, the instant web log analysis method according to another embodiment of the present invention includes a receiving step S410 and an analyzing step S430.
In the receiving step S410, when the user requests a web page on which the analysis tag is installed through the web browser, the web server simultaneously transmits the requested web page and the analysis tag to the user's web browser. The analysis tag is installed and executed automatically in the user's web browser, and the executed analysis tag is connected to the multiple connection module of the instant web log analysis server in a continuous communication method. Here, the continuous communication method may use a socket control method based on Transmission Control Protocol-Internet Protocol (TCP-IP).
The receiving step S410 may further include receiving ping check information at a predetermined time interval from the analysis tag. Here, the ping check information is information for determining whether the connection between the analysis tag and the multiple connection module is valid. By adding these steps, more verified user status information can be obtained from the analysis tag.
The receiving step S410 may further include pooling or sessioning a signal received from the analysis tag. By adding these steps, it is possible to smoothly manage the connection and disconnection with the user who accesses the web page for the user's frequent page requests.
The receiving step S410 may further include determining whether the analysis tag is a superimposed connection. When the same user accesses the same web page through multiple web browsers, it is possible to obtain more accurate user status information by distinguishing duplicate analysis tags.
The analyzing step S430 analyzes the stored user state information. In particular, the analysis method analyzes the current status of concurrent users of the currently accessed web page. The current status of concurrent users is the number of concurrent users currently connected to the website, individual user information, usage status of each web page within the website, funnels of each concurrent user, search engine or concurrent user used by each concurrent user. Each one of the environment information (operating system, web browser) includes one or more.
The instant web log analysis method according to another embodiment of the present invention may further include a storage step (S420) and an output step (S440).
The storing step S420 stores the received user state information. Here, the received user state information may be stored in a separate database (Data Base, DB) other than the real time web log analysis server.
The output step S440 outputs the analyzed user state information as text or an image. As shown in FIG. 6, the output user state information may be output in a dashboard form so that an operator of a website (for example, an Internet online shopping mall) can see at a glance.
Another embodiment of the present invention is connected to the continuous communication method from the analysis tag, it is possible to execute the instant web log analysis method comprising a receiving step for receiving user status information and an analysis step for analyzing the received user status information A computer-readable recording medium that records a program.
5 is a view comparing the conventional web analysis results and instant web log analysis results according to the present invention, Figure 6 is a view showing an example of the instant web log analysis results according to the present invention.
Figure 5 (a) is a graph showing a conventional log analysis results. As shown in Figure 5 (a), the conventional log analysis provided only the analysis information on the number of visitors who visited at the time of the website. For example, referring to FIG. 5 (a), in the graph (horizontal axis is the corresponding time and vertical axis is the number of visitors), at about 10 am, approximately 2000 visitors access the website.
5 (b) is a graph showing the results of instant web log analysis according to the present invention. As shown in (b) of FIG. 5, the instant web analytics server, the method, and the recording medium according to the present invention are not only the number of visitors who visited the website at the time, but also the visitors who are visiting the website at the time. It also provides information about the active users. In the present invention, the analysis tag installed on the web page and the instant web log analysis server are connected in a continuous communication method to receive and analyze the user status information, so that the user information which is actually active among the visitors visiting the website at the corresponding time can be provided. It can be. For example, referring to FIG. 5 (b), in the graph (horizontal axis is time, the vertical axis on the left is the number of visitors, and the vertical axis on the right is the number of active users), approximately 2000 at 10 am (left vertical axis). In addition to confirming that there is a visitor of, at that time, the actual number of active users of the website can be seen that more than 100 or less than 180 (right vertical axis). That is, it is possible to more accurately grasp the current status of the user accessing the website than the conventional log analysis method.
In addition, the instant web log analysis server according to the present invention, a method thereof, and a recording medium thereof can now grasp the overall status of concurrent users accessing each web page in the website. As shown in FIG. 6, based on the information provided in the dashboard format, how many concurrent users are currently accessing each webpage in the website, and what webpages are used by the concurrent users for several hours. Find out if you are using a web page. For example, using a closed circuit (CCTV) installed in an offline shopping store, how many customers are currently entering the store, how many customers are currently staying in the exhibits It's like figuring out if you're interested in.
In addition, you can see what products are being used by active users by accessing the website. Online is a real-time service, and online-based business is a real-time service. Therefore, Web log analysis information should also be approached not by integration but by differential concept. Therefore, the present invention is beyond the limitation of the conventional web analytics approached by the integral concept, the current state whether the current active user using a lot of products or categories in the differential concept or whether there is a response to the event Can immediately identify and act more aggressively.
In addition, real-time, intuitive analysis of the advertising effect is possible. In particular, in the case of online shopping malls, by analyzing the effect of the advertising carried out in a short time and by performing the optimum advertising for customers, it is possible to improve the sales for a specific product and reduce unnecessary advertising costs. For example, in the case of the conventional web analytics, the number of clicks on specific advertisements in the website can be known. However, it is impossible to monitor the future behavior of the clicked user, so much analysis information was insufficient. That is, it was not known whether the customer saw the shopping mall after clicking the advertisement or immediately moved to another web page or website. However, instant web analytics according to the present invention can directly observe the movement (current status, dwell time, number of views, etc.) and payment progress in the current online shopping mall of a user who is accessing a particular advertisement. Can be analyzed.
In addition, monitoring of illegal or rogue users is possible.
In addition, by providing additional technology for marketing activities to users who are accessing the website without additional work, it can help to directly improve sales. For example, a message service may be provided to a customer using an online shopping mall in real time. It's like providing a message service to customers who are currently using offline shopping malls with an in-house broadcast that says, "We will discount 10% of summer merchandise for 10 minutes."
In addition, by using the present invention, the operator can provide a service for inducing a user to purchase or pay a product to a user who has a long residence time on a web page of a specific product or a user who is concerned about payment on a payment page.
As described above, those skilled in the art to which the present invention pertains will understand that the present invention may be implemented in other specific forms without changing the technical spirit or essential features. Therefore, the exemplary embodiments described above are to be understood as illustrative and not restrictive in all respects, and the scope of the present invention is indicated by the following claims rather than the detailed description, and the meaning and scope of the claims and All changes or modifications derived from the equivalent concept should be interpreted as being included in the scope of the present invention.
As described in detail above, according to the present invention, by continuously maintaining a connection with a user accessing a website, the usage status and active user behavior of each webpage within the website can be monitored.
In addition, the present invention monitors the active user behavior, it is possible to grasp the usage status of each web page in the website to take active marketing action.
In addition, the present invention by analyzing the effects of each of the plurality of advertisements displayed on the web page immediately, it is possible to improve the sales of specific products and reduce unnecessary advertising costs.
In addition, the present invention can monitor illegal and rogue users.
In addition, the present invention can provide a message service to a user currently using a web page, and can provide a service for inducing a purchase or payment for a specific product.
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KR1020070013758A KR20080080425A (en) | 2007-02-09 | 2007-02-09 | Instant web log analyzing server, the method thereof and the recording medium thereof |
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US7669136B1 (en) | 2008-11-17 | 2010-02-23 | International Business Machines Corporation | Intelligent analysis based self-scheduling browser reminder |
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US7669136B1 (en) | 2008-11-17 | 2010-02-23 | International Business Machines Corporation | Intelligent analysis based self-scheduling browser reminder |
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