KR20080049534A - The advertised method on browser using installed advertisement program on user's browser - Google Patents

Abstract

A method for providing AD(ADvertisement) through an AD providing program installed in a browser end when error information is detected in the browser end is provided to perform the AD by changing an error page file into an AD page file, and displaying the AD page file through a browser of a user system when an error code is transmitted to the browser of the user system. Contents of an error message file, which corresponds to at least one error code occurring when the Internet is used through a browser, are converted into predetermined AD contents while keeping the same filename. It is estimated whenever an error message file including the AD contents is exposed in the browser(S118). Information regarding exposure of each AD content is transferred to a predetermined AD server(S122). The browser displays the AD contents instead of the error message corresponding to the error code received from an ISP(Internet Service Provider) server or the DNS server. An AD providing program installed in a browser end receives the updated AD contents from the AD server.

Description

The Advertised Method on Browser Using Installed Advertisement Program on User's Browser}

1 is a view showing a part of the top of the Internet Explorer for explaining the use state of the Internet browser.

FIG. 2 is a view showing a result page when an error of an internet link occurs on the internet browser of FIG. 1; FIG.

3 is a diagram illustrating a connection relationship between a user and a server providing an Internet service through an ISP server and a DNS server.

Figure 4 is a view for explaining the progress of advertising in the browser when the error information obtained from the browser in accordance with an embodiment of the present invention.

5 is a flowchart of a first embodiment of an advertisement method through an advertisement providing program installed at a browser stage when error information is obtained at a browser stage of the present invention.

FIG. 6 is a diagram illustrating types of advertisement contents exposed on a user's browser in the first embodiment of FIG.

7 is a flowchart of a second embodiment of an advertisement method through an advertisement providing program installed at a browser stage when error information is obtained at the browser stage of the present invention.

8 is a flowchart of a third embodiment of an advertisement method through an advertisement providing program installed in a browser stage when error information is obtained from the browser stage of the present invention.

9 is a flowchart of a fourth embodiment of an advertisement method through an advertisement providing program installed at a browser stage when error information is obtained at the browser stage of the present invention.

FIG. 10 is a view showing in more detail a process of combining advertisement content with an error file in the embodiment of FIG. 9; FIG.

FIG. 11 is a view showing types of advertisement contents exposed on a user's browser in the fourth embodiment of FIG.

<Description of Symbols for Major Parts of Drawings>

10: browser 10w: address bar

30a: User 30b: ISP Server

30c: DNS server 30d: site server

35: ad server

The present invention relates to an advertisement method through an advertisement providing program installed in the browser stage when the error information is obtained from the browser stage, and more particularly, in the browser stage comprising delivering an advertisement page instead of an error page obtained from the browser stage. The present invention relates to an advertisement method through an advertisement providing program installed at a browser stage when receiving error information.

If the error information is obtained from the browser because the Internet service related to the 'address bar input value' entered in the address bar on the user's system browser is not executed, the error occurs when a broken link or other DNS or an actual service server occurs. An error page corresponding to is passed to the user system. At this time, the user who receives the error page is bound to show discomfort, and even if there is an error code for the reason why the error page appeared, it is difficult to understand the content. If this happens frequently, the inconvenience of using the Internet will greatly increase.

In the process of finding the necessary information and accessing a large number of related websites, there is a way for a user (netizen) to go to the relevant site by directly inputting the known Internet URL address into the address bar. In addition to the URL address in the English form, simply entering the name of the site to access the address bar or the word you are looking for, you can use the service to move to the relevant site.

1 is a view showing a part of the upper part of the Internet Explorer for explaining the use state of the Internet browser, Figure 2 is a view showing a result page when an error of the Internet link on the Internet browser of FIG.

As shown in FIG. 1, various internet browsers 10 have an address window 10w for inputting a URL address of a site to be accessed.

As described above, if the URL address of the site to be accessed is known, the URL address is entered into the address bar and executed.

Of course, there are many professional internet portals such as Daum (www.daum.net), Yahoo (www.yahoo.com), and Naver (www.naver.com). You can also access the site you want to access by entering a name or related word and clicking on the desired place in the search results.

However, these days, Internet services have been developed, and when a user inputs a word to be searched for as well as a URL address in a browser's address bar (10w), the service is moved to a website related to the word to be searched for.

That is, if the word 'flower delivery' is entered into the browser's address bar (10w) instead of the search box of the portal site and executed, the service is directly moved to the website related to the word 'flower delivery'. You can also be provided.

In this process, however, if you enter an invalid URL address or enter a combination of characters that cannot be found at the general level into the address bar (10w) and execute it, it becomes impossible to find related sites. Internet link) error occurs and you can not access the site you want to find, the user will encounter an error message (error file) that the page can not be displayed as shown in Figure 2 on the browser (10).

From the point of view of the error of the internet link, even if the user enters the correct URL address of the standard form in the browser's address bar (10w) and executes it or enters a word that can be serviced to some extent, If the address is registered but does not provide Internet service for the site or the words entered, an error of the Internet link also occurs, and the user encounters an error file with an associated error message.

With the development of the Internet, it has been a long time since the opening of a website on the cyber, and therefore, various economic and social activities that have been carried out offline in the past are more active online. And because of the accessibility of the Internet, this phenomenon will continue and increase.

As such, advertisements and sales activities on the Internet are being activated, and errors occurring in the Internet link and a method of using an error file accordingly are emerging as a new concern.

The first technical problem to be achieved by the present invention is to maintain the same file name of the contents of an error page file in an OS such as a Windows server corresponding to the error code when an error code is transmitted to an Internet browser of a user system. While changing the advertisement page file including the advertisement content, and when the error code reaches the user's browser, the advertisement page file having the changed content is exposed through the user's browser to perform the advertisement. When the error information is obtained from the browser, the advertisement method is provided through the advertisement providing program installed in the browser.

The second technical problem of the present invention is to block an error page when the error page is transmitted to the Internet browser of the user system without exposing the error page, and to replace the error page containing the advertisement content through the user's browser. When an error information is obtained from the browser stage, the advertisement stage is provided by exposing the advertisement method through the advertisement providing program installed in the browser stage.

In order to achieve the object of the present invention, at least one error code corresponding to at least one error code generated when using the Internet through the Internet browser, the content of the error message file existing in the user's computer while maintaining the same file name of the preset advertisement content Changing to include; Measuring an exposure of the error message file containing the advertisement content to the user browser; And transmitting the measured exposure for each advertisement content to a predetermined advertisement server. And including the advertisement content instead of displaying an error message corresponding to an error code transmitted through an ISP server or a DNS server. Provides an advertising method through the installed advertisement providing program.

The advertisement providing program installed in the browser stage obtains the updated advertisement content from the advertisement server.

The measurement of the exposure for each advertisement content is recorded and counted every time it is exposed, and the aggregated exposure for each advertisement content may be transmitted to the advertisement server in predetermined time units.

The advertisement content may further include a search box for inputting a search word.

The advertisement content may further include information indicating the occurrence of an error.

The advertisement content may further include link information for moving to a virtual space on the web that provides advertisement information.

The error code may be any one of 401 to 412 codes and 500 to 505 codes that are HTTP error codes.

An advertisement method through an advertisement providing program installed at a browser stage. In order to achieve the object of the present invention, the contents of an error message file corresponding to at least one error code generated when using the Internet through an Internet browser and present in a user's computer Changing to include preset advertisement content while maintaining the same file name; Obtaining, by the browser, an error code transmitted through an ISP server or a DNS server; And displaying the advertisement content instead of causing the browser to display an error message corresponding to an error code transmitted through an ISP server or a DNS server. Provides advertising methods through.

In order to achieve the object of the present invention, storing a file containing a predetermined advertising content corresponding to at least one error code generated when using the Internet through the Internet browser; Obtaining, by the browser, an error code transmitted through an ISP server (30b) server or a DNS server (30c) server; And causing the browser to display a file including the advertisement content instead of displaying an error page corresponding to an error code transmitted through an ISP server 30b server or a DNS server 30c server. It provides an advertising method through the advertisement providing program installed in the browser stage characterized in that.

Instead of causing the browser to display an error page corresponding to the error code transmitted through the ISP server 30b server or the DNS server 30c server, the advertisement content may be displayed by the ISP server 30b server or the server. Blocking an error page corresponding to an error code transmitted through a DNS server 30c before being displayed in the browser; And displaying the advertisement content corresponding to the error code through a browser.

In order to achieve the object of the present invention, the step of storing the predetermined advertising content corresponding to at least one error code generated when using the Internet through the Internet browser; Obtaining, by the browser, an error page corresponding to an error code transmitted through an ISP server or a DNS server; Blocking the obtained error page before being displayed through the browser; And combining the stored advertisement content with the blocked error page.

Coupling the advertisement content with the blocked error page includes: obtaining a code of the error page obtained; And inserting a code corresponding to the advertisement content into the code of the obtained error page, wherein the error page and the advertisement content are also in the same markup language.

Editing the code of the error page; more preferably.

Measuring an exposure of the user browser to the error message file containing the advertising content; And transmitting the measured exposure for each advertisement content to a predetermined advertisement server. It is good to include.

And obtaining, by the advertisement providing program installed in the browser, the updated advertisement content from a preset advertisement server.

The measurement of the exposure for each advertisement content is recorded and counted each time it is exposed, and the above-mentioned exposure for each advertisement content may be transmitted to the advertisement server in predetermined time units.

The advertisement content may further include a search box for inputting a search word.

The advertisement content may further include information indicating the occurrence of an error.

The advertisement content may further include link information for moving to a virtual space on the web that provides advertisement information.

The error code may be any one of 401 to 412 codes and 500 to 505 codes that are HTTP error codes.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings.

3 is a schematic diagram for explaining a connection relationship between a user (client) and a server (site server) that provides an Internet service through an ISP server and a DNS server. And Figure 4 is a view for explaining the progress of advertising in the browser when the error information obtained from the browser in accordance with an embodiment of the present invention.

As shown in FIG. 3, when the user activates the browser 30a and inputs the address bar input value into the address bar of the browser 30a and executes it, the connection process to the site corresponding to the address bar input value is executed. Is divided into four stages, such as the user's browser 30a, ISP server 30b, DNS server 30c, and site server 30d of the site. This association process is the same as when a user clicks a link of a web page.

The ISP (Internet Service Provider), which is an Internet service provider, refers to a company (provider) that specializes in providing and providing a connection service for users who use the Internet. Server 30b.

In addition, DNS (Domain Name System) refers to a system that converts IP addresses represented by designated bit numbers, such as 32 bits and 128 bits, into domain names such as domain names. Server 30c is a server that performs this function.

In the description of the present invention as described above, words or contents input in the address bar of the user browser 30a will be referred to as an address bar input value. Of course, the 'address bar input value' may be a standard URL address, a non-standardized or incorrect URL address, or a combination that does not conform to a grammar. That is, the contents input by the user in the address bar of his browser 30a will be referred to as an address bar input value in the description of the present invention.

Thus, for example, a user runs an Internet browser 30a such as Explorer or Netscape on his computer, inputs an address bar input value associated with a site to be searched in the address bar, and then presses the enter ( If you execute by pressing enter, the contents of the `` address bar input value '' entered in the address bar are transferred to the next ISP server (30b, server of the Internet service provider). Therefore, the ISP server 30b searches for a URL address related to the address bar input value, and finds and matches a URL address suitable for the input address bar input value.

After that, the ISP server 30b transmits the found URL address to the DNS server 30c at the rear end, and the DNS server 30c finds the IP address corresponding to the transmitted URL address, and finally, the user's browser 30a. The IP address of the URL address corresponding to the entered 'address bar input value' is searched. Then, it is connected to the site server 30d of the site corresponding to this IP address.

In the normal connection state, since the signal for providing Internet service is transmitted to the user's browser 30a from the site server 30d of the found site, the user can surf the Internet normally.

However, as described above, in the present invention, when an error occurs because the user does not receive an Internet service for the 'address bar input value' inputted into the address bar of the browser 30a, an advertisement or a description for providing an error is provided. Therefore, the present invention will be described in the present invention by classifying all the errors caused by the broken link and the case of not receiving the Internet service for the input 'address bar input value'.

Therefore, when an error is generated by inputting the address bar input value into the address bar of the browser 30a, an error may be divided into two types as follows. Representative detailed examples of the occurrence of each error are as follows.

1) When entering domain or URL address of standard format in address bar

 ① If an unregistered domain is included in the address bar input value or URL

 ② Enter the domain for registration only (domain that does not provide Internet service on the site)

 ③ Although it is a domain that registers and performs normal Internet service, domain input, address bar input value or URL input that the actual internet service cannot be provided in the site according to internal and external conditions at the time when user requests to connect, especially If there are no pages, if the server at that site is not working, or if there is no corresponding directory on the server at that site)

2) In case of inputting non-standard domain or URL address in the address bar

 ① Enter a nonstandard format domain or an incorrect domain

 ② Enter words or content that cannot provide Internet links

That is, an error page is generated when the user enters and executes the address of the domain or the content which is not provided or cannot be provided at the normal level in the user's browser 30a, and an error code or It is common to be given an error code.

The kind and the content of the error code may be as shown in Table 1, for example, and the kind and the content of the above error code may be extended later, but such an extension is also an error code of the present invention. Of course, it will be included in the error page of the present invention corresponding to the code.

400  The syntax of the request is incorrect 401  request used the Authorization: field to the server but did not specify a value. The server sends a possible authentication scheme via the WWW-Authenticate response header. 402  The request requested is costly, but no value is sent to the Chargeto field in the request header. Currently not implemented 403  request requested a forbidden resource 404  The server could not find the requested URL 405  The client used an inappropriate method to access the resource. 406  A requested resource was found but the resource could not be sent because its type does not match the accept: field of the request header. 408  Request time out 410  The requested resource is no longer available 412  Precondition Failed 500  Server failed internally and cannot proceed any further 501  The requested request is legitimate but the server does not support the requested method 502  The client requested a resource from a server requesting resource access from another server (secondary server), but the secondary server did not deliver a valid response. 503  Unable to service because server is busy 504  Similar to error 502, but the transaction failed because the secondary server's response was too long 505 Http version not supported

In this case, if an error of the Internet link occurs, in each step described with reference to FIG. 3, when the ISP server 30b does not find the URL address itself for the address bar input value, the IP address found in the DNS server 30c is found. This is the case when an error occurs due to the Internet service being unable to access, but for each error, an Internet link error occurs when the user moves in the direction of the user's browser (30a) as shown by the dotted arrow. It is delivered.

In addition, in the present invention, in addition to the above examples, if the Internet link cannot be implemented, all of the errors in the Internet link intended in the present embodiment are included.

When an error of the Internet link occurs, information related to the error is transmitted in the direction (dotted arrow) of the user's browser 30a as described above, and the link error information transmitted here is a physical operation characteristic of the user's computer version. Deeply related to

In addition, in the practice of the present invention, the advertisement according to the Internet link error is carried out by the user's browser (30a) with the help of the advertising server of the advertising provider.

As described above with reference to FIG. 3 in the advertisement progress of the present invention, the Internet service for the 'address bar input value' is not provided so that an error of the Internet link occurs, and thus the user's browser 30a direction (dotted arrow direction). The transmission of information about Internet link errors is related to the version of the user's computer physical behavior. In other words, there is a lot of connection between whether a user's computer has a server version or a personal version. For example, as mentioned above, Microsoft's Windows OS has evolved from Windows 95 to the current Windows XP, but in each version the physical behavior must be divided into a server version and a personal version.

Note that a user's computer does not have a server version or a personal version installed, so that the computer is not a server or a client. In other words, the concept of server / client means that the server provides the service and the server provides the service, and the client uses the provided service. (Client) ', so it is desirable to have a' server 'version physically installed in order for the computer to function as a' server ', regardless of what version is physically installed on the user's computer. Concept.

In relation to the above description, when the error file is browsed on the user's browser 30a when a conventional Internet link error occurs, the user's computer is physically a server version and the user runs through the address bar of the browser 30a. If error information is obtained from the browser side for 'address bar input value', the user's computer, which is a physical server version, has its own system error file (error page file) of markup language related to internet link error. When an error code enters the user's browser, an error page file held by the operating system of the user server version corresponding to the error code is browsed on the browser 30a. In this case, therefore, the error page file may be replaced with an advertisement page file having the same file name, in which case the replaced advertisement page file corresponding to the error code is exposed to the user.

On the other hand, if the user's computer is a physically personal version and the error information is obtained from the browser side for the 'address bar input value' executed through the address bar of the browser 30a as described above, or in the case of a link error, The user's computer, which is not a server version, but a personal version, does not have an error file on its own system, and an error page in markup language is sent to the user's browser with a link error from the ISP server 30b. In turn, the browser will browse it on the browser 30a, thus showing a difference from the server version. In some cases, the server version may also contain an error page file, but this is not common.

In general, the user's browser (30a) is installed on the user's computer system, such as Active-X, Plug-in, JAVA, etc., the web associated with the user's system or general applications Various programs that link to sites can be installed.

In the present embodiment, through the advertisement providing program installed in the user's system as described above, the user's browser 30a and the Internet connection, and in particular, the advertisement server 35 of the advertisement provider remotely to carry out the business of the present invention. While the user's browser 30a is regularly or irregularly connected to exchange information with each other, the user's browser 30a is centered to perform an advertisement when an internet link error occurs.

<Example 1>

FIG. 5 is a flowchart of a first embodiment of an advertisement method through an advertisement providing program installed at a browser stage when receiving error information related to any one of HTTP error codes 401 to 412 and 500 to 505 codes at a browser stage of the present invention. This is a flow chart. 6 illustrates types of advertisement contents exposed on a user's browser in the first embodiment of FIG. 5.

In the present embodiment, the process of advertising through the advertisement providing program installed in the browser stage when the error information is obtained from the browser stage will be described in terms of the progress of the advertisement providing program installed in the user's computer.

First, in this embodiment, the advertisement corresponds to at least one error code generated when using the Internet through an Internet browser, and includes an advertisement content that is preset while maintaining the same file name of the contents of the error message file existing in the user's computer. The step PA1 of changing to a page file is performed.

That is, after the computer is turned on by the first user, when the user's browser 30a is executed while being connected to the Internet, the advertisement method when the error information is obtained from the browser stage according to the embodiment of the present invention starts. First, the user's browser 30a operates the advertisement providing program of the pre-installed advertisement provider (S102) to connect with the advertisement server 35 of the advertisement provider (S104).

In addition, when the user's browser 30a receives an error code from the ISP server 30b, which is the rear end of the browser 30a in the present embodiment, as shown in FIG. In step S106, an error detection process of determining whether or not error information has been obtained is performed. This error detection process (S106) is performed to perform an advertisement according to the present embodiment when an error of an internet link in which error information is obtained from a browser terminal occurs while the user is surfing the internet.

That is, when the address bar input value is inputted to the address bar of the browser 30a, the user's browser 30a detects a connection to the site corresponding to the address address input value. The ISP server 30b at the end of the user's browser 30a receives this and searches for a URL address associated with the address bar input value, and the URL address corresponding to the URL address retrieved by typing the searched URL address at the rear DNS server 30c. It obtains an IP address and attempts to connect to the retrieved URL address site.

In this case, if there is no URL address related to 'address bar input value', the error conditions such as the Internet service that the user desires or the URL address related to 'address bar input value' are not provided. If the Internet service intended by the present invention is not provided, an 'error' is generated from the site server 30d of the Internet site corresponding to the address bar input value and the error is generated by the DNS server ( 30c) and / or delivered to the user's browser 30a via the SPI server 30b is as described above. The transmission of these errors is the same for broken links.

The advertisement providing program installed in the browser 30a which is usually prepared to perform the advertisement of the present embodiment has an error because an internet link for the 'address bar input value' input on the user's browser 30a is not implemented. When it is confirmed that, the advertisement pages according to the error to be exposed on the browser (30a) of the corresponding users are received from the ad server 35, or have been replaced with the error file. In addition, during this process, the user's browser 30a executes an advertisement providing program downloaded from the advertisement server 35 of the first advertiser, and thus, the user's computer is connected to the Internet so that the advertisement server of the advertiser is 35. ) Is connected to the advertisement server 35 periodically or irregularly.

Therefore, after the process S106 is performed, the ad server 35 of the remote advertising company includes a predetermined advertisement content, and deals in advance with a plurality of advertisers who want to expose their advertisements when error information is received from the browser. After collecting a certain fee according to the contract, based on the content of the advertisement, the duration of the advertisement, and the like, the advertisement content to be included in the error file on the user's browser (30a) is generated and then prepared by self-data base (S108).

In addition, when the advertisement providing program installed on the user's browser 30a during the step PA1 receives a signal that the updated advertisement content is present in the advertiser's advertisement server 35, the advertisement provider's advertisement server 35 is updated. It is possible to additionally perform the process of obtaining the advertising content, and it is possible to divide the process into additional steps.

After the process of S108, when the user's browser 30a is executed and connected to the advertisement server 35 through the Internet, new contents may be periodically or aperiodically connected through an advertisement providing program installed in the user's system. Reflected and newly generated advertisement contents are transmitted to the user's computer (S110). Through these processes, the advertisement server 35 helps to perform an advertisement according to an error related to any one of HTTP error codes 401 to 412 and 500 to 505 on the browser 30a of actual users.

Thereafter, the user's advertisement providing program maintains the same file name as the error message file existing in the user's system for the changed advertisement information and the newly created or modified advertisement contents received from the advertisement server 35 of the advertiser. While changing to include the predetermined advertising content (S112). This is to advertise the advertisement contents received from the advertisement server 35 of the advertisement provider on the user's browser 30a when the error information is obtained later in the browser stage according to a predetermined advertisement plan.

In addition, the advertisement method of the present embodiment relates to any one of 401 to 412 codes and 500 to 505 codes, which are HTTP error codes, and the advertisement contents include separate advertisement contents (error message files including the advertisement contents) for each error code. Although it may be generated, the same advertisement content may be generated or the advertisement content may be generated independently of the error code. This is because the advertisement is generated by the advertiser's payment, and most users may not want to know the type of error code. However, since a kind of error code may be important for a relatively small number of professional users, and an error code may be informative, advertisement content may be generated for each error code. Of course, the advertisement page may further include information on the error code (which may include descriptive information) and / or information on occurrence of an error. The same applies to the second and third embodiments described later.

The user's browser 30a checks whether an error code has been obtained in connection with the present embodiment as well as surfing the Internet in general (S114).

After this step PA1 is performed, the step PA2 of measuring exposure to the user browser 30a of the error message file containing the advertisement content is performed.

That is, in the second step PA2, the advertisement providing program first loads and exposes an error file containing the advertisement content, which has been changed and stored on the user's computer, to the user's browser 30a by executing the process of S112. The process of recording and storing is performed (S116).

After that, a measurement is performed on how and from which user the error page including the exposed advertisement content is exposed (S118). That is, the error code of the exposed error page, the advertisement content, and the time when the exposure is activated are recorded by the user system. As will be described later, the recorded information is transmitted to the advertisement server 35 of the advertisement provider at the time when the exposure of the error file including the predetermined time unit or the advertisement content on the advertisement providing program is completed.

As shown in FIG. 6, an error file including advertisement content is delivered from the advertisement server 35 of the advertisement provider to the user's system according to an error of the Internet link, and the error file including the advertisement content is illustrated in FIG. As shown in A), a search box for inputting a search word may be further included. The result form confirms the accuracy of the 'address bar input value' inputted by the first user into the address bar of the browser 30a, and at the same time, if the 'address bar input value' is incorrectly named, a new word or a correct word is corrected. There is an effect that can be requested by re-entering. In this case, the advertisement content may be combined as shown in the drawing.

In addition, as shown in (B) of Figure 6, it can be informed that the error occurred and can only show the advertising content.

In addition, as shown in Figure 6 (C), it can be informed that the error occurs, it may be provided by combining the link-type advertising content.

Of course, the newly formed error file including the new advertisement content may include the intermediate text contents browsed from the existing general error file as shown in FIG. 2, but may be formed only by the advertisement content to cover the existing error contents. .

After this step PA2 is performed, step PA3 is then performed to transmit the measured advertisement content-specific impressions to the predetermined advertisement server.

In this step PA3, first, a process (S120) of checking and determining whether an error file exposed in the user's browser 30a is activated is performed. If it is still active, it will continue to check until the activation is canceled, without any particular difference from what has been done so far.

Then, if such a check process continues and it is detected that the exposure of the error file is released, the process of transmitting information from the exposure of the error file to the point of release to the ad server 35 of the advertising provider of the external operator (S122). By doing so, it is possible to proceed with a later process, such as charging based on the information on the exposed state of the advertising server 35 of the advertising provider.

The first embodiment of the present invention has been viewed from the viewpoint of an advertisement providing program installed in a user's computer. As described above, the first embodiment enables the browser to perform advertisements when error information is obtained. In addition, the advertisement server (35) of the advertising company forms an advertisement content to be included in the error file from the foreign company who wants to advertise, and processes the contents of the advertisement so that the overall contents of the operating situation can be internally databased. There is an effect that the requestor) can efficiently perform the advertisement to be performed.

<Example 2>

7 is a flowchart of a second embodiment of an advertisement method through an advertisement providing program installed at a browser stage when error information regarding any one of the HTTP error codes 401 to 412 and 500 to 505 codes is obtained at a browser stage of the present invention. It is a flow chart showing.

The present Example 2 looks at the progress of the advertising method of the present invention with the focus on the browser. The actual content of the present invention is the same as the <Example 1>, but the process proceeds since the user's browser 30a is the center. There are some differences.

First, the first step PB1 of this embodiment corresponds to at least one or more error codes generated when using the Internet through an Internet browser, and uses the same file name as the contents of the error message file (= error file) existing in the user's computer. The step of changing to include the predetermined advertisement content while maintaining the same as in the process S202 to S212 of the first embodiment described above.

When the first step PB1 of this embodiment is completed, the browsers 30a of the users proceed with the step PB2 of obtaining an error code transmitted through the ISP server 30b or the DNS server 30c.

As described above, the present embodiment is centered on the user's browser 30a. Therefore, in proceeding with this step (PB2), the user's browser (30a) checks whether there is an error code coming from the back end, that is, ISP server (30b) or DNS server (30c), when the user's browser (30a) In step S214, an error code is returned.

The procedure when the error information is obtained from the browser on the users' browser 30a is as described with reference to S214 of <Example 1>.

When the second step (PB2) is completed in this way, by exposing an error page (= error file) containing the advertising content changed in the above step S212 (S216), the user's browser (30a) ISP server (30b) Instead of displaying an error message corresponding to an error code transmitted through the server or DNS server 30c, a third step PB3 is performed to display the advertisement content.

Thereafter, the measured contents of the exposed advertisement content may be transmitted to the advertisement server 35 of the advertisement provider to measure the exposure time of the exposed advertisement content, and the charging may be performed according to the user IP. As is proceeding separately from the above), the description of the second half of the above-described <Example 1> will be referred to, and the description of the present embodiment will be finished.

<Example 3>

8 is a flowchart of a third embodiment of an advertisement method through an advertisement providing program installed at a browser stage when receiving error information regarding any one of HTTP error codes 401 to 412 and 500 to 505 codes at a browser stage of the present invention. It is a flow chart showing.

In the present embodiment, when a personal (client) OS is installed in a user's computer, this is a process for performing an advertisement according to the present invention. If the user's computer is a personal OS, the error page file corresponding to each error code does not exist on the user's computer. In this case, the general error page for browsing the error is transmitted from a DNS server 30c connected to the Internet or a site server 30d of the corresponding Internet site.

Therefore, the server version of the OS is installed, the error page is different from the progress in the browser (30a) of the users present in the user's system, this embodiment will focus on this difference. There are two ways to change the error page into an advertisement page containing advertisement content or an error page containing advertisement content. The first method is to block the exposure of the transmitted error page, and replace it with an error page including the advertisement content, thereby exposing the error page including the replaced advertisement content to the user. The second method is to block the exposure of the transmitted error page, and then modify the content of the transmitted error page to include advertisement content to expose the error page containing the modified advertisement content. Of course, the advertisement content has been transmitted from the advertisement server 35, and the exposure blocking, replacement of the error page, change of the content of the error page, and the like are performed in the advertisement providing program installed in the browser.

First, in the present embodiment, a step (PC1) of storing a file including predetermined advertisement content corresponding to at least one or more error codes generated when using the Internet through an Internet browser is performed.

In the first step PC1 of this embodiment, steps S302 to S308 are the same as steps S102 to S108 and S202 to S208 in the above-described <Example 1> and <Example 2>.

In the present embodiment, unlike the above-described <Embodiment 1> and <Embodiment 2>, the error file of the markup language is first generated by the advertisement server 35 of the advertisement provider so that the advertisement contents are included, and the generated error file is generated. Since the process of transmitting them to the user's browser (30a) is to be the center, after S308 the advertising server's advertising server 35 generates error files corresponding to each error code (S310).

After the S310 process, when the user's browser (30a) is executed and connected to the advertisement server 35 through the Internet, through the linkage with the advertisement providing program installed in the user's system, the error file containing the newly created advertising content or The advertisement content itself is transmitted to the user's computer (S312). This process is also to advertise according to the advertisement plan determined on the browsers 30a of the users, when the error information is obtained from the browser as described above. In addition, the newly generated error file may be stored in the advertisement server 35 of the advertisement provider, but may also be stored in the user's system.

When the first step PC1 of this embodiment is completed, the browsers 30a of the users proceed to the step PC2 of obtaining an error page transmitted through the ISP server 30b or the DNS server 30c.

That is, as described above, when the user's browser 30a checks whether there is an error page coming from the back end, that is, the ISP server 30b or the DNS server 30c, and generates an error page at the browser side, the user The error page returned to the browser 30a is obtained (S314).

The process of generating an Internet link error by inputting an address bar input value on the browsers 30a of the users is the same as described in the first and second embodiments.

When this second step PC2 is completed, instead of having the user's browser 30a display an error page corresponding to the error code transmitted through the ISP server 30b or DNS server 30c, the advertisement content Proceeds to the third step (PB3) to display the ad file containing.

In this embodiment, since the error page is transmitted from the rear end of the browser 30a, such as the SP server 30b or the DNS server 30c, in this step, the user's browser 30a first starts with the SP server behind the browser 30a. 30b) or the process of blocking an existing error page transmitted from the DNS server 30c (S316) is first performed.

Thereafter, an error page (error file) including the advertisement content transmitted in the above S312 process is exposed (S318).

Thereafter, as described in the above-described <Example 2>, by measuring the exposure time of the exposed advertisement file, etc., the measured contents are transmitted to the advertisement server 35 of the advertisement provider, and the charging process according to the user IP may be performed. As will be appreciated, this is a separate matter, with reference to the second half of the above-described <Example 1> and <Example 2>, which concludes the description of the present embodiment.

<Example 4>

9 is a flowchart illustrating a process of the fourth embodiment of the advertisement method through the advertisement providing program installed in the browser stage when the error information is obtained from the browser stage of the present invention.

In the present embodiment, the advertisement content is combined with an error page of the existing markup language transmitted from the ISP server 30b, the DNS server 30c, etc., which is the rear end of the user browser 30a, to the user's browser 30a. Browsing is the main advertising method, and it is possible to use a combination of an advertisement image or a text-type link tag as an advertisement content.

First, in the present embodiment, a step PD1 of storing predetermined advertisement content corresponding to at least one or more error codes generated when using the Internet through an Internet browser is performed.

Processes S402 to S410 in the first step PD1 of the present embodiment are the same as processes S102 to S110 and S202 to S210 in the above-described <Example 1> and <Example 2>.

In the present embodiment, unlike the above-described embodiments, the existing error page transmitted from the rear end of the browser 30a, such as the SP server 30b or the DNS server 30c, is transmitted from the advertisement server 35 of the advertisement provider. Since the combination of the advertising content is combined in the user's browser (30a) is the center, after the process S410, the advertising content transmitted from the advertising server 35 of the advertising provider is stored in the designated location of the user's computer itself (S412).

When the first step PD1 of this embodiment is completed, the browsers 30a of the users proceed with the step PD2 of obtaining an error page transmitted through the ISP server 30b or the DNS server 30c.

That is, similar to the above-described <Embodiment 3>, when the user's browser 30a checks whether there is an error page coming from the back end, that is, the ISP server 30b or the DNS server 30c, and generates an error page, Therefore, an error page transmitted to the user's browser 30a is obtained (S414).

As described above, the error code and the error page obtained when the error information is obtained on the browsers 30a of the users are described above.

When the second step PD2 is completed, the third step PB3 proceeds to block S416 before the error page obtained in step S414 is displayed through the browsers 30a of the users.

In addition, after the last step (PD4) of combining the advertising content stored in the user's system in the above step S412 to the obtained error page blocked in the above step S416 proceeds (PD4).

Although the advertisement according to the present embodiment can be performed through these steps, the following steps can be additionally performed to perform the charging according to the advertisement.

That is, after this step PD4 is performed, step PD5, which measures the exposure to the user browser 30a of the error page including the advertisement content, may be added.

In this step PD5, the advertisement providing program first executes the process of step S418, which brings up an error page including the advertisement content to the user's browser 30a, exposes it, records itself, and stores it (S420). .

After that, the measurement is performed on how and from which user the error page including the exposed advertisement content is exposed (S422). That is, as described above, the error code of the exposed error page, the exposed content, and the time at which the exposure is activated are recorded by the user system. Then, as will be described later, the recorded information is transmitted to the advertisement server 35 of the advertisement provider at the time when the exposure of the predetermined time unit or the error file is completed on the advertisement providing program.

After this step PD5 is performed, the performance of transmitting the measured advertisement content-specific impressions to the predetermined advertisement server PD6 may be added.

That is, as described above, in the step PD6, first, a process (S424) of checking and determining whether an error file exposed in the user's browser 30a is activated is performed. If it is still active, it will continue to check until the activation is canceled, without any particular difference from what has been done so far.

Then, if such a check process is continued and it is detected that the exposure of the error file has been released, a process of transmitting information from the exposure of the error file to the time of release to the advertisement server 35 of the advertisement provider of the external operator (S426) To perform.

Therefore, after this, the billing is performed based on the information on the exposed state of the advertisement server 35 of the advertisement provider so that a later process can be performed.

FIG. 10 is a view illustrating in more detail a process of combining advertisement content with an error file in the embodiment of FIG. 9.

In the process of combining the advertisement content on the obtained error file of the above-described <Example 4> (S418), the process (S4182) of obtaining the code (which may be html code) constituting the obtained error page is performed first. do. After this process S4182, the process includes inserting a code (which may be html code) of the corresponding advertisement content into the code of the obtained error page (S4184). In the course of these processes S4182 and S4184, the error file and the advertisement content are formed in the same markup language.

In addition, the process may further include a process of editing the code of the error page (S418a, S4184) (not shown).

In addition, a process of receiving advertisement contents such as various kinds of advertisement images or link tags, which can be combined with the contents of a conventional general error page, is received from an advertisement server 35 of a remote advertisement provider and stored in a predetermined position (S412). In relation to the above, when the advertisement providing program installed in the user's browser 30a stage has updated advertisement contents from the site server 35 of the predetermined advertiser, acquiring the updated advertisement contents (PDs) It is also possible to perform the advertisement according to this embodiment by further including a).

FIG. 11 illustrates types of advertisement contents exposed on a user's browser in the fourth embodiment of FIG. 9.

Therefore, when the result of the advertisement is displayed on the user's browser 30a according to the present embodiment through FIG. 11, it can be seen that the advertisement contents intended by the present invention are displayed on the right side of the existing error page. The original content of may not be displayed. In the drawing, an example in which the contents of an error page are displayed is illustrated. Similarly to FIG. 6, in (A), a search box for inputting a search word is further included (the advertising content may be combined as well). In (B), an advertisement content is generated along with the fact that an error occurs. In the form containing, a, (C) is presented a form that includes the advertising content of the link information in the form of text or the link information in the form of advertising images to move to the virtual space on the web, in addition to a variety of advertising content It is possible to advertise.

As described above, the present invention, by browsing the error page formed in a new form, unlike the Internet link error pages browsed on the user's browser in the conventional Internet link, both companies and individuals looking for new advertising techniques on the Internet It provides a fresher advertising method for users, and a complex effect that gives users a solution to the error immediately for users facing Internet link errors.

Claims (20)

Changing the contents of an error message file existing in a user's computer to include preset advertisement content while maintaining the same file name, corresponding to at least one error code generated when using the Internet through an Internet browser; Measuring an exposure of the error message file containing the advertisement content to the user browser; And Transmitting the measured impressions for each advertisement content to a predetermined advertisement server; Include, Instead of displaying the error message corresponding to the error code transmitted through the ISP server or DNS server, the browser to display the advertisement content, characterized in that the browser side when the error information obtained from the browser side How to advertise through the offer program. The method of claim 1, The advertisement providing program installed in the browser stage is to obtain the updated advertising content from the ad server; characterized in that it further comprises, when the error information obtained by the browser terminal advertising method through the advertisement providing program installed in the browser stage; . The method of claim 1, The measurement of the exposure for each advertisement content is recorded and counted every time the exposure is made, and the aggregated exposure for each advertisement content is transmitted to the ad server on a predetermined time basis. How to advertise through the program provided advertising only. The method of claim 1, The advertisement content is characterized in that it further comprises a search box for inputting a search word, the advertising method through the advertisement providing program installed in the browser stage when the error information obtained from the browser stage. The method of claim 1, And the advertisement content further includes information indicating an occurrence of an error. The method of claim 1, The advertisement content may further include link information for moving to a virtual space on the web for providing advertisement information. The method of claim 1, Wherein the error code is characterized in that any one of the HTTP error code 401 to 412 code and 500 to 505 code, when the error information is obtained from the browser end, the advertisement method installed in the browser terminal. Changing the contents of an error message file existing in a user's computer to include preset advertisement content while maintaining the same file name, corresponding to at least one error code generated when using the Internet through an Internet browser; Obtaining, by the browser, an error code transmitted through an ISP server or a DNS server; And Instead of causing the browser to display an error message corresponding to an error code transmitted through an ISP server or a DNS server, displaying the advertisement content. How to advertise through an advertising program installed at the browser level. Storing a file including preset advertisement content corresponding to at least one error code generated when using the Internet through an Internet browser; Obtaining, by the browser, an error code transmitted through an ISP server (30b) server or a DNS server (30c) server; And Instead of causing the browser to display an error page corresponding to an error code transmitted through an ISP server 30b server or a DNS server 30c server, displaying a file including the advertisement content. When the error information is obtained from the browser, characterized in that the advertising method through the advertisement providing program installed in the browser. The method of claim 9, Instead of causing the browser to display an error page corresponding to an error code transmitted through an ISP server 30b server or a DNS server 30c server, displaying the advertisement content may include: Blocking an error page corresponding to an error code transmitted through an ISP server 30b server or a DNS server 30c server before displaying in the browser; And And displaying the advertisement content corresponding to the error code through a browser. The advertisement method of claim 1, wherein the advertisement content is installed in the browser stage when the error information is obtained from the browser stage. Storing predetermined advertisement content corresponding to at least one error code generated when using the Internet through an Internet browser; Obtaining, by the browser, an error page corresponding to an error code transmitted through an ISP server or a DNS server; Blocking the obtained error page before being displayed through the browser; And Combining the stored advertising content with the blocked error page; and receiving the error information from the browser. The method of claim 11, Combining the ad content with the blocked error page, Obtaining a code of the obtained error page; And Inserting a code corresponding to the advertisement content into a code of the obtained error page; And the error page and the advertisement content are in the same markup language. The advertisement method is provided through an advertisement providing program installed in the browser stage when the error information is obtained from the browser stage. The method of claim 12, Comprising the step of editing the code of the error page; characterized in that it further comprises a, the method of advertising through the advertisement providing program installed in the browser when the error information obtained from the browser. The method of claim 11, Measuring an exposure of the user browser to the error message file containing the advertising content; And Transmitting the measured impressions for each advertisement content to a predetermined advertisement server; Advertising method through the advertisement providing program installed in the browser when receiving error information, characterized in that it comprises a browser. The method of claim 11, The advertisement providing program installed in the browser stage to obtain the updated advertising content from a predetermined advertising server; characterized in that it further comprises, Internet advertising error through the advertisement providing program installed in the browser stage. The method of claim 14, The measurement of the exposure of each advertisement content is recorded and counted every time the impression is exposed, and the aggregated exposure of each advertisement content is transmitted to the ad server in a predetermined unit of time. How to advertise through an ad serving program. The method of claim 11, The advertisement content is characterized in that it further comprises a search box for inputting a search word, an advertising method through the advertisement providing program installed in the browser stage in the event of an Internet link error. The method of claim 11, The advertisement content is characterized in that it further comprises information indicating the occurrence of the error, advertising method through the advertisement providing program installed in the browser stage in the event of an Internet link error. The method of claim 11, The advertising content is characterized in that it further comprises link information for moving to a virtual space on the web for providing advertising information, advertising method through the advertisement providing program installed in the browser stage in the event of an Internet link error. The method of claim 11, Wherein the error code is characterized in that any one of the HTTP error code 401 to 412 code and 500 to 505 code, when the error information is obtained from the browser end, the advertisement method installed in the browser terminal.

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