KR20080028670A - Method of recruitment for subscriber using a business card - Google Patents

Abstract

A method for attracting and registering members by a business card is provided to offer a business model for registering the members in the online network by guiding voluntary registration based on the business cards obtained through offline sales, and making users, who receive the business name card, visit an Internet site of a company and perform registration. A free call gift certificate code is stored to a gift certificate code database of a website operation server by buying a free call gift certificate(S1). The free call gift certificate codes distributed to first members, who are salesmen, are classified/updated to a gift certificate code database. A business name card is made by recording the free call gift certificate code to the business name card to be distributed to the salesmen(S2). A user terminal receiving the business name card performs registration by connecting to the website operation server(S6). The user terminal inputs the free call gift certificate code of the business name card and a call number to a user interface of the website operation server. A free call ticket issuance event is generated when the received free call gift certificate code is matched with the free call gift certificate code stored in the database(S7).

Description

How to attract subscribers via business card {METHOD OF RECRUITMENT FOR SUBSCRIBER USING A BUSINESS CARD}

1 is a diagram showing a schematic configuration example of an advertisement relay system according to the first invention.

2 is a view showing a schematic relationship between the components of the advertising relay system according to the first invention.

3 is a diagram illustrating a relationship between an advertiser and an advertisement mall central system according to the first invention.

4 is a diagram illustrating a relationship between an advertisement mall central system and a personal advertisement web page according to the first invention.

5 is a diagram illustrating a relationship between an advertiser and a personal advertisement web page according to the first invention.

6 is a diagram illustrating a relationship between a personal advertisement web page and a community group according to the first invention.

7 is a diagram schematically illustrating the configuration of fee distribution rules for a first member and a second member according to the first invention.

8 is a diagram illustrating a relationship between an advertiser and a community group according to the first invention.

9 is a block diagram schematically showing the configuration of the system-based advertising method of FIGS. 1 and 2 according to an embodiment of the first invention.

10 is a diagram schematically showing the overall system configuration of the present invention.

11 is a diagram schematically showing an example of the configuration of a business card used in the present invention.

12 is a view schematically showing the overall process of an embodiment of the present invention.

13 is a view showing an embodiment of the user registration and free call issuing procedure of the user who received the free call gift card business card of the present invention.

14 is a flowchart illustrating the procedure of the present invention from the point of view of the sales person.

The accompanying drawings indicate that they are exemplified as a reference to enhance the understanding of the technical idea of the present invention, it is added that the scope of the present invention is not limited thereby.

<Technology field>

The present invention relates to a method for attracting more members to an Internet site that provides a specific service or sells a particular product, and in particular, to visit and register a member's Internet site, in order to acquire a subscriber member or attract a subscriber member. It is about how to induce.

<Problems with Prior Art>

The company will market to attract more customers and use the Internet site as a means of marketing. According to the daily spread and daily life of the internet network, the internet site is not only a means of marketing, but the network itself has a status as a market. Attracting more members from this network also means creating a bigger market, which in turn means more sales, so businesses using the Internet site are key to attracting subscribers, and there's a lot of advertising to attract subscribers. The reality is investing money and effort.

In particular, various insurance, financial, wired and wireless communication services, member-only sales, portal sites, etc., in which the number of members dominates the viability of the business. On the other hand, other businesses mainly attract members offline, and the Internet network is limited to providing additional services for members registered offline. That is, in this case, the attraction of subscribers is mainly done offline.

However, the offline recruitment and registration process is cumbersome to rebuild the database. However, in case of registering the membership online, the user (subscriber) needs the necessary information required by the company (site operator). Since the information is directly written in accordance with the above, the inputted member information can be easily arranged and processed by a computer program, and there is no need to rebuild the member information database. Therefore, due to these systemic advantages, the process of attracting members and registering members is expected to be done online through voluntary intentions of users, and companies should induce members to voluntarily register online. There was no particular business model that triggered or triggered membership.

In particular, in order to link offline sales with membership registration of an Internet site operated by the company, there should be an opportunity to induce a user who is the target of offline sales to visit the company's Internet site and register a membership. There was no mechanism linking these offline sales with online subscriptions.

SUMMARY OF THE INVENTION The present invention has been made in an effort to provide a business model for attracting subscribers online by inducing voluntary membership by overcoming the above-mentioned problems and linking offline sales with online membership.

A more specific object of the present invention is that the most basic business performed offline is from exchange of business cards, which facilitates membership on-line through the business card.

In addition, another object of the present invention is to provide a particular benefit to the user as an opportunity or guide for the user who receives the business card to visit the Internet site of the company and register as a member.

In addition, another object of the present invention is to provide a communication service by promoting a telephone call of subscribers of the telecommunications company by providing a benefit to the user generally relates to wired and wireless telephone call charges widely used by the user. In addition, it is contributing to the expansion of the domestic telecommunications market by encouraging the increase in sales of fixed line operators.

On the other hand, the automatic advertisement relay system and the method proposed by the inventor of the present invention is a patent application of the Republic of Korea Patent Application No. 2006-55880, which is not yet disclosed, the invention of the above Patent Application No. 2006-55880 (hereinafter, In order to implement the automatic advertisement relay system and the method according to the "first invention", it is necessary to further promote the member registration of the subscriber. In addition, the contents of the prior patent application of the inventor, which is not disclosed, may be integrated with the present invention, and for this purpose, the contents of the invention of Patent Application No. 2006-55880 will be described together.

An object of the first invention is to allow advertisers to automatically mount advertising data into a system according to a predetermined procedure, and to automatically generate new economic benefits in addition to purchasing goods or services as an end-user. In providing an advertisement relay system. Through this, the end consumer can obtain new goods in addition to the purchased goods or services, and provides the advertiser with a new advertisement relay system that prevents unnecessary expenses by allowing the advertisement expenses to be directly related to the actual transaction.

The purpose of this first invention is to change the paradigm of advertising. In other words, the advertisement cost that the advertiser should spend in the past was reflected on the product price as a distribution cost and passed on to the consumers as it is. However, the advertisement cost may be generated by the automatic advertisement relay system and the advertisement method using the system according to the first invention. Only when the transaction is paid to the operator of the advertising medium, the paid advertising costs are divided among the end consumers. The operator of the new advertising media provided by the automatic advertisement relay system of the first invention works to secure more end consumers in order to generate more advertising costs, and the end consumers purchase products or services and Because they can get some financial benefits that they did not receive, they are in close contact with new advertising media.

In addition, since the profits of the new advertising media operators and the end consumers are generated only when actual transactions occur, the ultimate purpose of the first invention is to contribute to the increase of actual sales and the development of the industry while dramatically increasing the advertising effect of advertisers. will be.

In order to achieve the above object, the present invention provides a method of attracting subscribers through a business card: free voucher voucher code corresponding to the free voucher voucher by purchasing a free call voucher from a telecommunications operator, and a voucher code of the central system website operating server Storing in the database, classifying the free calling gift voucher codes to be distributed to a plurality of first members who are business owners, updating the gift voucher code database with a database with business identification marks, and issuing a second member to be delivered to the business owners. Generating a business card by recording the free call gift voucher code on the business card and generating a business card, and a user terminal having received the business card is connected to the central system web site operation server recorded on the business card through the Internet; And the user terminal in advance Subscribing as a member of the central system web site operation server, that is, a second member, according to a predetermined procedure, and inputting a free call gift voucher code and a calling number recorded in the business card into the user interface of the central system web site; Determining whether the free calling gift voucher code entered from the second member terminal matches the free calling gift voucher code stored in the gift voucher code database, and the free calling gift voucher code coincides with the subscription. Generating a free currency issue event if Characterized in that it comprises a.

As a preferred embodiment, when a free token issue event occurs, it is preferable to record that the free token has been issued and to update the first member database which is the seller.

In addition, the free call gift certificate is preferably a mobile communication free call gift certificate.

In addition, it is preferable that the first member, who is a business operator, as a member of the central system web site operation server, receives a personal advertisement web page, and purchases a business card including the free calling gift voucher code for a fee.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, when it is determined that the subject matter of the present invention may be unnecessarily obscured by those skilled in the art such as related well-known functions or known configurations, the detailed description thereof will be omitted.

However, first, the system and method of the first invention will be described with reference to FIGS. 1 to 9, and a method of attracting subscribers through the business card of the present invention will be described in detail.

1 shows a schematic system configuration of the first invention. First, an advertising mall operator in the role of an advertising agency establishes a central advertising system (1). The meaning of this advertisement mall central system 1 on the network is an Internet site where information data related to goods and services are constructed, such as a shopping mall, and anyone can access the Internet through a unique domain. In addition, the term "physically" refers to a collection of various databases necessary to operate the Internet site and a server for operating the Internet site.

 The advertising mall central system 1 has a number of sub-domains, through which the advertising mall allows each member's individual "Personal Advertisement Media (PAM)" (2). Since it has a web page format composed of a plurality of frames, it can be expressed differently as "personal advertising web page 2", but it is attached to each other. That is, assuming that the parent domain of the advertisement mall central system 1 is "http://www.abc.com", for example, the subdomain is "http://www.abc.com/member1". The advertising mall central system 1 is distributed by the number.

On the other hand, the consumer can access the Internet site of the advertisement mall central system 1 via the Internet 3, but purchase of goods or services can be connected to the Internet 3 through a subdomain. Is done through. Thus, in order to purchase goods or services, consumers must go through either personal advertising media 2, and at least one consumer belonging to the personal advertising media 2 is referred to as the "community group 4" of the personal advertising media 2; ) ". Even if the upper domain is the same and the related products are the same, each purchasing activity is performed individually according to which community group 4 the end consumer is subscribed to. If n personal advertising media 2 exist, then n community groups 4 exist.

The advertiser 5 delivers a product and a service to a consumer belonging to the community group 4 to be purchased.

FIG. 2 illustrates the system of FIG. 1 in terms of mutual roles and functions. The advertisement mall central system 1 provides marketing cooperation through an advance contract with the advertiser 5. Specifically, the advertisement mall central system 1 provides the advertiser 5 with a new advertisement media based PAM system of the present invention, and the advertiser 5 provides product and service information data. The website server of the advertisement mall central system includes an advertisement event registration module that can upload an advertiser's name, a product or service name, information about a price and a specification of a product or a service, an image file, etc. to an advertiser 5 through online. If the advertiser registers his product information or service information data online through this advertisement event registration module (advertisement of event registration), the website server of the central system 1 is automatically displayed on its advertisement mall website. Upload.

The advertisement mall central system 1 distributes the personal advertisement media 2 to the registered members (defined as "first members") registered in advance, and the operator of the personal advertisement media 2 pays the price according to the advertisement mall sale. The royalties are paid to the company that operates the advertising mall central system (1).

The consumer subscribes as a member of the web page of the personal advertising media 2 (this is defined as a "second member"). Since the consumers are made up of one or more people, they form a community group 4 of the personal advertisement media 2, and the operator of the personal advertisement media 2 has an advertisement mall (personal advertisement web page) distributed from the central system 1 ) Provides information about the advertiser's products and services to the second member belonging to the community group (4). The second member requests the purchase of goods or services posted on the personal advertising media 2, and the advertising cost profit of the operator's revenue of the personal advertising media 2 generated after the purchase is made is determined according to the predetermined fee rule. It is distributed to members.

When a purchase is made through the personal advertisement media 2, the personal advertisement media 2 records a purchase event through the central system, and according to the purchase event, a predetermined advertisement fee is transferred to the operator account of the personal advertisement media 2. .

On the other hand, the delivery of the goods and the provision of the service is not made through the operator of the advertising mall central system (1) or personal advertising media (2), but directly through a separate system of the advertiser, the community group (4) Payment of the belonging consumer may be made through the payment processing server of the advertisement mall central system 1, but preferably, purchase events are recorded in the central system 1, and payment processing is performed by the advertiser 5. It is good to make it directly through the payment processing server.

3 to 6 and 8 illustrate a more specific role relationship between the components of the system of FIGS. 1 and 2.

First, FIG. 3 shows the relationship between the advertiser 5 and the advertisement mall central system 1. As described above, the advertising mall central system 1 provides the advertiser 5 with an internet-based advertising system that advertises the goods or services of the advertiser 5 through an internet site, and makes direct purchases. The advertiser 5 provides corresponding product or service information data. The advertisement mall central system 1 automatically uploads the advertisement data (product and service information contents) received from the advertiser 5 through the advertisement event registration module to the central system web site.

At this time, the advertisement mall central system 1 cooperates with the marketing of the advertiser, but does not receive a monetary consideration and commission in the name of the expected advertisement effect. In other words, the advertisement mall central system 1 does not charge a fee from the advertiser 5, which is an obvious difference from the conventional system in which the advertiser is always charged. This solves the notion of "distribution costs" in which advertising costs must be paid inevitably.

4 illustrates the relationship between the advertisement mall central system 1 and the personal advertisement web page 2 which is the personal advertisement media.

The product information and service information contents provided by the advertiser are uploaded from the central system website management server to the web site of the advertisement mall central system 1. The operator of the advertisement mall central system 1 distributes this web site as a personal advertisement web page 2 to the operator of the personal advertisement media which is an authenticated member of the website. Since the personal advertisement web page 2 is a web page in which a plurality of product information and service information contents posted by the web site of the central system are stored on the Internet, not only one web page is allocated, It contains both a number of frames and a number of web pages. Therefore, the advertisement mall is distributed in a manner of distributing the operation ID while maintaining the same configuration of the website of the advertisement mall central system and the Internet site of the personal advertisement web page. For example, the member 1 is given an operation ID of "member1", and the member 1 accesses the central system web site and enters the distributed "member1" and a password to advertise the posted product information and service information contents of the central system website. Acquire the right to sell. In terms of domains, the central system web site has a parent domain and a subdomain of member1's "member1". However, the central system provides a predetermined editing module to distribute the advertising mall to the members, and to edit it according to the members' intentions regarding the adjustment, addition and deletion of the advertisement data on the web screen, and the members can edit this advertising module. Through the advertising data can be edited according to their preferences and intentions.

On the other hand, in order for a member to operate the advertised advertising mall as a personal advertisement web page, the central system 1 provides a member registration and management process for a second member subscribing to the personal advertisement web page 2. In addition, the central system 1 provides the web page community generation module and community management module of the operator (first member) of the personal advertisement web page 2 and the community management module. Predefine rules for creating a community group of a second member to belong to, and the second member automatically enters his / her personal information through this community creation module to register on the first member's personal advertisement web page (2). The community of the first member is created. The community management module performs functions such as information related to purchase events of second members belonging to a community, a fee distribution rule, a bulletin board generation, and the like, which are available only to the first member who is the operator of the personal advertisement web page 2. have.

The first member who receives the operation ID for the advertisement mall pays royalties to the advertisement mall central system website operator in exchange for the sale. The distributed first member may pay a certain amount of royalties to the account of the central system web site operator. In another preferred embodiment, when a purchase event occurs in his personal advertisement web page, royalty is paid to the account of the central system website operator at a rate determined in advance according to the purchase event.

5 shows a relationship between the advertiser 5 and the personal advertisement web page 2.

The advertisement system of the first invention is provided by the operator of the advertisement mall central system web site, and product information content and the like posted on the website are automatically relayed by the advertisement mall central system web site. There is no direct communication between operators. However, the advertiser provides the product information contents and the like through the advertisement mall central system web site, and the purchase of the product is made through the personal advertisement web page 2, so the relationship between the advertiser 5 and the personal advertisement web page 2 is provided. Is very important in the system of the first invention. Since the consumer belonging to the community group of the personal advertisement web page 2 makes a purchase request through the personal advertisement web page 2, the actual advertisement and the actual sale are established in the personal advertisement web page 2. The advertiser 5 pays the deposit account of the operator of the personal advertisement web page 2 which is registered in advance in the central system when the sale is established in the personal advertisement web page 2. If the sale regarding the product purchase is not actually established, the advertiser 5 does not need to pay any costs, thereby preventing unnecessary advertising expenses like the conventional advertisement system.

6 shows a relationship between a personal advertisement web page 2 and a community group 4 constituted within the personal advertisement web page 2.

The consumer subscribes as a member of a personal advertisement web page, which is a personal advertisement media. From the point of view of the central system, these members are meant for the second member because they are members of the web page of the operator of the first member's personal advertising web page. And since these consumers exist in large numbers, they form a community group 4 of second members. Today, the construction of a private community on the Internet is a universal channel of information exchange, and the first invention sets this private community on the Internet as a channel of advertisement and purchase. The community group of the second member may be a family, a friend, a hobby member of the first member, or may be a person who came across by chance through an internet search. The commonality of the second member belonging to such a community group is that the user subscribes to the personal advertisement web page to which the community group belongs, and purchases the product or service of the advertiser through the personal advertisement web page. The commonality of these community groups has an attractive effect in that they provide an environment in which revenue can be distributed to consumers first, and incentives to purchase.

An important feature of the first invention is that when a second member of a community group purchases a product or a service posted on a personal advertisement web page 2 as an end consumer, the consumer is provided with a portion of the advertisement fee. Since there is no advertising cost as a kind of distribution cost in the system of the present invention that must be paid even though the goods or services are not actually sold, an environment is provided that can give such costs to the benefit of the consumer. The second member, a consumer, has the meaning of substantially reducing the price of goods and services.

7 schematically shows a structure in which the first member distributes the profit of the advertisement fee to the second member. In order for the first member who is the operator of the personal advertisement web page to give a part of the advertising fee to the second member belonging to his community group, the first member needs to predetermine the fee distribution rule in the community group. For example, 90% of the advertising fee may be set in the interest of the first member, and 10% of the advertising fee may be set in the interest of the second member who is a consumer. The same fee distribution rate may be applied to all second members belonging to the community group, but different fee distribution rates may be applied according to the degree of contribution to the activation of the community of the second member. Meanwhile, the bank account of the second member belonging to the community group is registered in advance in the account management database of the central system, and the fee distribution rate is also stored together in the member management database of the central system.

8 shows the relationship between the advertiser 5 and the community group 4. This is indicative of the traditional consumer-seller relationship. The advertiser 5 will deliver the goods or provide the service according to the payment of the consumer belonging to the community group 4. All events related to the purchase are recorded on the operation server of the central system.

For such a system, the central system web site operation server stores an advertisement database storing advertisement data registered in advance through an advertisement event registration module. And a royalty settlement database for storing and managing royalty data paid by the operator of the personal advertisement web page to the central system operator for the advertisement mall sale. In addition, an advertisement fee settlement database is provided for the settlement of the advertisement fee paid to the operator of the personal advertisement web page. The advertising billing database manages the advertising charges deposited from advertisers' bank accounts and synchronizes them with purchase event data from consumers in the actual community group. The central system web site operation server of the first invention includes purchase event management data for storing purchase event data, and includes first members who operate personal advertisement web pages and second members who belong to a community group operated by the first members. It has a member management database that manages the information of the members and an account management database that manages the bank account of each member.

9 shows an advertisement method according to an embodiment of the first invention.

As described above, the product information and service information contents of the advertiser are automatically uploaded and constructed by the advertisement event registration module in the central system web site which is an advertisement mall. The first member (primary member) accesses the central system web site through the Internet, enters member information, etc. according to a predetermined authentication procedure, and registers as a member to receive a personal advertisement web page, which is a personal advertisement mall (S10). . The distribution method is to receive an operation ID of a subdomain given a predetermined editing function. In other words, since all the contents of the central system web site related to the advertisement and sale of goods and services can be used as it is using the distributed operating ID, there is no need to make a separate shopping mall. Consumers can access a personal advertising web page by entering a subdomain in the Internet address bar, or they can access the personal advertising web page by searching at a central system web site of a higher domain. There is no difference between the product information and the service information provided to the final consumer (second member of the community group) by the web site of the upper domain and the web site of the lower domain. This is because the personal advertisement web page is actually only the first member of the operation of the upper domain web site for the sale of goods. If there are n primary members, there are n personalized advertising web pages distributed, which means that there are n central system web sites.

Next, the first member who receives the advertisement mall establishes a personal advertisement web page according to a predetermined process, and establishes a member registration and management process with a web program provided by the central system (S20). This membership management process has the meaning of a web tool that creates a web community frame (the actual community group is not created because there are no secondary members who have joined the community group yet).

Next, a second member who wants to purchase a product or service accesses the personal advertisement web page through the Internet and subscribes to the personal advertisement web page. When one or more second members join, they belong to the community group of the corresponding personal advertisement web page according to a predetermined procedure through the community generation module (S30). The information of the second member is stored together with the recognition mark of the first member to which the central system operation server belongs, and is provided to the first member.

The second member searches for information on the goods or services posted on the corresponding personal advertisement web page, and requests an online purchase for the desired goods or services (S40). The next step S50 is payment, product delivery, and service provision. When the second member selects the online purchase displayed on the web using a mouse or a keyboard, a purchase event occurs when the second member makes a payment by credit card or bank account transfer according to a predetermined online payment procedure. This purchase event is stored in the database of the central system operation server and notified to the advertiser and the operator of the corresponding personal advertisement web page. As the purchase request and payment processing is completed, the advertiser provides the corresponding product or the corresponding service to the corresponding second member through its delivery system.

As the actual transaction occurs, the advertiser pays the operator of the advertisement of the personal advertisement web page (S60). Since the system of the first invention does not spend advertising costs for advertisements (posting of goods or services online) that are not linked to actual sales, the actual advertisements and sales have the same meaning in view of the advertising expenses of advertisers. When the advertiser receives the purchase event through the central system operation server, the advertiser compares the processed payment information and remits the advertisement fee online to the account of the operator of the corresponding personal advertisement web page according to the amount predetermined by the contract. For convenience, the bank account information of the first member is stored in the database of the central system, and is paid to the operator of the personal advertisement web page from the advertiser's deposit account via the deposit account managed by the advertisement mall central system.

Next, it is determined whether a fee distribution rule exists between the first member and the second member (S70). If there is a fee distribution rule between the first member and the second member, the first member who receives the advertising expenses shall receive a certain amount of the advertising expenses from the second member who is a buyer belonging to his or her community group in the bank account of the second member who is registered in advance. Online transfer. Since the bank account of the second member is stored in the database of the advertisement mall central system, and the data on fee distribution rules are also stored in the member management database of the central system, the partial payment of the advertising expenses from the first member to the second member is Instead of being done individually by individuals (there is a risk that the payment may be arbitrary depending on the personal intention of the first member), it is done through a central system. That is, it is preferable that the central system operation server automatically distributes the advertisement fee deposited online from the advertiser to the first member and the second member (S80).

The issue of royalty payments between the central system operator and the operator of the personal advertising web page is as fully stated above. The first member who receives the personal advertisement web page pays royalties to the central system website operator's account in exchange for the sale of the personal advertisement web page, and the method pays a certain amount of royalties, his community. When a purchase event of a second member of the group occurs, there is a method of paying royalties at a predetermined rate according to the purchase event, or a method of paying royalties in a combination of the above two methods. For convenience, the central system operator may deduct the royalties from the advertising expenses paid from the advertiser in advance.

It is to be noted that the scope of the present invention is not unduly limited by the specific limitations or equivalent deformations of the above embodiments of the first invention.

As described in detail above, in order for the first invention to be properly implemented and established as a new business model, more first members and second members need to be registered and registered. To this end, the present invention proposes a business model that promotes membership registration and registration while using 'business card' as a medium for offline sales and online subscription.

10 schematically shows a system configuration of a method of attracting subscriber members via a business card of the present invention. The enterprise server 30 may mean, but is not limited to, a central system web site operating server of the advertisement mall described above in detail. If it is the subject of the Internet site operation that focuses on attracting members will correspond to the corporate server 30 here.

 The company 30 purchases a free call voucher from the carrier 40, and the carrier 40 sells the free call voucher (for example, a free phone call at a limit of 3000 won) to the company 30. do. In addition, the company 30 refers to the seller 10 (in the first invention, the first member, and in the broadest sense, the sales target whom he attracts as a member becomes a member of the site, and the sales target is the second member). Become a member and distribute the free call gift voucher purchased to the telecommunications provider 40 to the second member). The distribution method is not to issue a separate gift certificate, but to issue a business card with a free currency product code.

The business card contains personal information (name, company name, contact information, etc.) of the business owner 10 due to the property of the business card, and in addition, a free call product code is described. The business owner (10) will issue this business card to people who meet during the offline sales activities. At this time, the presence of the free currency product code written on his or her business card can be announced, and a free call can be made using it. You will be notified that you will need to visit the site listed on the website and register as a member.

The user 20 who receives the business card of the seller 10 from the seller 10 accesses the corporate server 30 through the Internet network 50, and registers according to a predetermined member registration procedure. Next, a free call coupon (gift certificate) is issued by inputting a free call product code described in a business card received from his mobile phone caller number and the business operator 10. The user 20 can enjoy a free call for a predetermined time using the free call coupon, and since the payment processing has already been made separately between the carrier 40 and the company 30 in the call, the subscribed mobile communication company It is a system that does not charge extra.

FIG. 11 shows a schematic example of a business card 100 according to the present invention, which will be distributed to the business owner 10 and finally to the user 20. The business card 100, as well as the name of the business owner 10, the name of the company, contact information, as well as the Internet site address column 120 and the free call gift voucher code field 110 of the company is also provided, As a method of using a free call gift voucher code, a guide display unit is further provided for guiding that a predetermined free call can be used by visiting a corresponding Internet site and registering as a member. The business owner 10 carries out the business activity offline while issuing the business card 100 to the user 20, while utilizing the free calling gift voucher code described in the business card 100 and the Internet site of the company. Membership can be encouraged.

12 schematically illustrates the overall process of the present invention.

The company purchases a free call gift voucher from a telecommunications provider (S1). And the free call gift voucher code corresponding to the free call gift voucher purchased from the carrier is stored in the gift voucher code database provided in the central system web site operation server. In addition, the free-call voucher codes to be distributed to a plurality of first members who are business owners are classified by business owners, and the voucher code database is updated with a database having a business owner identification mark.

Next, a business card recorded with a free currency gift certificate code is produced (S2). This business card is a business card to be delivered to the sales person, and is also a business card for grant and business to be issued to the second member (target person), and means a business card on which the free call gift certificate code is written as shown in FIG.

Next, the business card with the free call gift certificate code is distributed to the operator (S3), and the business person issues the business card with the free call gift certificate code to the user (S4). The user who receives the business card with the free calling gift voucher code visits the Internet site described in the business card using the user terminal (S5), and according to the member registration procedure predetermined by the program of the central system website operation server, Sign up as a second member (S6), enter a free currency voucher code number, etc. to be issued a free currency online and use this free currency (S7).

FIG. 13 illustrates a process in which a user genetic terminal receiving a free calling gift certificate card receives a free calling gift certificate code using a free calling gift certificate code described in the business card. This describes the process for the latter part of the embodiment of FIG. 12 above in more detail.

First, the user who receives the free call gift card business card visits the Internet site of the central system web site operating server through the user terminal (S11). The user terminal sets member information, an ID, and a password according to a member registration procedure predetermined by the central system web site operation server as a program, and registers as a member of the operation server of the central system web site (S12). Next, the procedure for receiving a free call right is performed, and for this purpose, the calling number is registered and the free call voucher code described in the business card is input through the user interface provided in the corresponding Internet site (S13).

Next, it is determined whether the entered free call voucher code is identical to the free call voucher code stored in the gift voucher code database of the central system web site operation server and whether the code is not a duplicate code (S14). In this determination step, the corresponding free calling gift certificate code matches information previously stored in the database, and if it is not a duplicate code, generates a free calling coupon issuing event (S15). On the other hand, this input information is stored in a database of the central system web site operation server and transmitted to a server of a telecommunications provider that provides free calls.

An example of the use of the issued free call gift certificate will be described. The telecommunications operators that provide free calling vouchers are mobile carriers such as SKT ™, KTF ™, and LGT ™, and the mobile carriers issue free tolls directly and identify them as free calls when connecting for free calls. There is a way to go through the procedure. In another example, a telecommunications operator providing a free gift voucher is a separate telecommunications provider. In the case of a call connection based on the use of the free gift voucher, a preliminary measure is performed by a contract between the mobile telecommunications company and the specified telecommunications provider. The user connects to the exchange of the telecommunications service provider through '080-XXX-XXXX', which is the telecommunication service access number, and connects the telephone by inputting the called number according to the guidance of the system after the connection. In this case, although the call is initiated through the base station and the exchange of the mobile communication company, the charge of the mobile communication company is not charged to the user because the user is connected to the star communication service access number.

In the above description, a communication service provider providing a free call gift certificate is described in connection with a mobile communication network, but is not necessarily limited to the mobile communication network. Wired networks, including local, long distance, and international calls, have no systemic problem in providing free gift certificates. However, the communication network generally used by the user is a mobile communication network, and the free communication gift certificate can be used as appropriate.

Figure 14 shows an embodiment in which the issue of the free call right of the present invention from the perspective of the operator. From the point of view of the central system, in terms of managing the sales of the first member, from the point of view of the personal advertising web page of the sales person, the sales person has the information of the second member who will belong to the 'community group' of his personal advertising web page. This is a useful embodiment in that it is recognized.

First, the free call voucher information issued as a business card to the seller is stored in the gift voucher code database of the central system web site operation server (S21), which is updated with a database having the sales identification. Next, when the user registration of the user terminal and the event of issuing a free call right according to the procedure described above (S22), the central system web site operation server records the owner, namely sales information of the business card with the corresponding free call gift voucher ( S23) The vendor's database is updated (S24).

Accordingly, the member database of the sales person who is the first member and the member database of the user (business card issuer) who is the second member are updated and stored, and the first member is an operator of the personal advertisement web page described in detail in the first invention. The second member is a member of the entire central system, at the same time a member of the individual advertising web page and a member of the community group.

Looking at the relationship between the central system and the sales person, the sales person receives a personal advertisement web page from the central system, and the sales person proceeds to purchase a business card including the free call gift voucher code from the central system at the time of sale.

On the other hand, the scope of protection of the present invention is not limited by the embodiments explicitly described above, the automatic advertising relay system and the scope of rights of the method of attracting subscribers through the business card of the present invention is described in another embodiment and Reference may be made by method, but the scope of the right is not limited. It is also to be noted that the scope of protection of the present invention may not be limited due to obvious changes or substitutions in the technical field to which the present invention belongs.

According to the present invention described above, there is an excellent effect that the online sales and online membership registration is easily linked through the business card, and voluntary membership is induced to attract members online.

In addition, according to the present invention, the user who received the business card provides a particular benefit of the free call right to the user as an opportunity or incentive for the user to visit the Internet site of the company and register as a member, so that the benefit is useful to the user. .

Another effect of the present invention is to contribute to the increase in sales of the telecommunications companies that provide telecommunication services by promoting the telephone calls of subscribers of the telecommunications companies and to the expansion of the domestic telecommunications market.

In addition, according to another embodiment of the present invention, according to the automatic advertisement relay system and the advertisement method using the same described in detail as the first invention, there is an advantageous effect that all the advertisers, advertising agents, consumers can be a beneficiary.

Although effects not specifically mentioned in the specification of the present invention, it is added that the potential effects expected by the technical features of the present invention are treated as described in the specification of the present invention.

Claims (4)

As a method of attracting subscribers through business cards: Purchasing a free call gift voucher from a telecommunications operator and storing the free call gift voucher code corresponding to the free call voucher in a gift voucher code database of a central system web site operating server; Classifying the free calling gift voucher codes to be distributed to a plurality of first members who are business owners and updating the gift voucher code database with a database having a business operator identification mark; Generating a business card by recording the free call gift voucher code on a second member issuance business card to be delivered to a business person to produce a business card; Accessing, by the user terminal receiving the business card, the central system web site operating server recorded on the business card through the Internet; Registering, by the user terminal, as a member of the central system web site operation server according to a predetermined procedure; Inputting a free calling gift certificate code and a calling number recorded in the business card through a user interface of the central system web site; Determining whether the free call gift voucher code inputted from the user terminal matches the free call gift voucher code stored in the gift voucher code database; And Generating a toll free ticket issuing event when the toll free gift certificate codes match; The method of attracting subscribers, characterized in that it comprises a business card. The method of claim 1, When the free call issuance event occurs, recording that the free call is issued and updating the operator database; attracting subscribers via a business card. The method of claim 1, The free call gift certificate is a mobile communication free call gift certificate, a method of attracting subscribers through a business card. The method of claim 1, A first member who is a business owner is a member of the central system web site operation server and receives a personal advertisement web page, and further purchases a business card with the free calling gift voucher code for a fee. How to Attract Subscribers.

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