KR20070089422A - Method of preparing marketing moving pictures, media saving moving pictures prepared thereby and sales method using the same - Google Patents

Abstract

A method for making a marketing moving picture, and a moving picture storage medium thereof, and a sale method using the same are provided to simplify distribution and offer discount owing to the simplified distribution by enabling a maker to directly provide products information to a buyer. A server extracts buyer information from a buyer database storing the buyer information including a name, a purchase history, AD address of the buyers. The server makes the financial moving picture based on the received buyer information by combining the products moving picture, and products, price, payment, and seller information of the products. The server stores the final moving picture to the storage medium including a unique buyer ID. The server receives order and delivery information from the buyer viewing the moving picture storage medium. The server transfers an order to a logistics database based on the received order/delivery information and informs the buyer of delivery information.

Description

Marketing video production method and video storage medium manufactured by this and sales method using the same {METHOD OF PREPARING MARKETING MOVING PICTURES, MEDIA SAVING MOVING PICTURES PREPARED THEREBY AND SALES METHOD USING THE SAME}

1 is a flowchart illustrating an embodiment of a marketing video manufacturing method of the present invention and a sales method using a storage medium storing the video produced by the present invention.

The present invention relates to a method for manufacturing a marketing video, and a video storage medium manufactured by the same, and a selling method using the same, more specifically, directly connecting a manufacturer and a buyer without having to purchase a product through an intervention of a distributor such as the Internet or home shopping. Therefore, the manufacturer directly provides the product information to the buyer, and the buyer directly contacts the manufacturer according to the direct product information provided by the manufacturer to directly purchase the product, thereby simplifying the distribution structure and obtaining a price discount through the Internet. As the utilization of computers is low, elderly people can purchase without using a computer or the Internet, so it is highly used for marketing to these generations, and product information and price information provided according to the propensity and demand of customers are different. Each according to customer The present invention relates to a marketing video production method for maximizing marketing effect by providing other customized product information, a video storage medium manufactured by the same, and a sales method using the same.

As a general sales method, the most popular business method is internet marketing or home shopping. However, in the case of such internet marketing, when a number of operators compete with each other, there is a price reduction factor, but it is difficult to maintain the quality level due to excessive price competition, and there is no price control function when the operators are limited to some. In other words, the distribution structure is complicated by the number of individual businesses conducting business on large sites, and thus, the commission is increased and the price is increased due to the distribution structure at each stage. In addition, in the case of home shopping, there is a problem that the competition between the companies intensify to go out to the home shopping broadcasting, and the price increase occurs due to fees and broadcasting costs through the home shopping companies. Therefore, there is an urgent need to develop a device and method that can provide direct product information between the manufacturer and the customer from the customer's point of view or the manufacturer's point of view with the same content as home shopping.

In addition, in the case of Internet sales, the use of computers and the Internet is essential, but in the case of middle-aged and elderly people, the lack of such infrastructure is a reality. Therefore, the business based on such a customer base is highly dependent on home shopping. Even for the elderly, there is an urgent need to develop a method that can provide easy and accessible contents information similar to or better than home shopping.

Therefore, there is an urgent need to develop a marketing method that can solve these problems and manage each customer 1: 1 in accordance with various customer groups.

In order to solve the problems of the prior art as described above, the present invention provides the product information and purchase directly by the manufacturer and the buyer directly without the need to purchase the product through the Internet or home shopping, so simplifying the distribution structure and price discount through An object of the present invention is to provide a marketing video production method and a video storage medium manufactured by this, and a sales method using the same.

In addition, the present invention provides a method for producing a marketing video that can be easily used by the elderly, can provide different customized product information according to the purchase customer, and the video storage medium manufactured by the same and the selling method using the same while the computer utilization is low. It aims to do it.

In order to achieve the above object, the present invention

Extracting, by the server, the buyer information from the buyer database storing the buyer information including the name, purchase history, and address of the buyer;

Generating a final video including a combination of each product information, price information, payment information, and seller information related to the product stored in the server by receiving the extracted buyer information; And,

It provides a marketing video manufacturing method comprising the step of storing the generated final video on a storage medium.

The present invention also provides a video storage medium, characterized in that for storing the marketing video produced by the marketing video production method.

In addition to the present invention in the sales method for delivering the ordered goods according to the order of the goods buyers,

Receiving order and delivery address information of a buyer who has watched the video storage medium and inputting the same to a server; And,

Delivering the order to the logistics database in charge of the delivery according to the order received and provides a sale method comprising the step of notifying the delivery of the goods in accordance with the delivery address information of the orderer.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The present invention relates to a method for manufacturing a marketing video, wherein the server extracts buyer information from a buyer database storing buyer information including a buyer's name, purchase history, and address, and is provided with the extracted buyer information and stored in the server. Generating a final video including a video of a product and associated product information, price information, payment information, and seller information from the server, and storing the generated final video in a storage medium. It is configured by.

That is, in order to manufacture a marketing video suitable for a customer as illustrated in FIG. 1, a flowchart of a specific embodiment thereof, a seller may generate a video based on existing buyers or separately generated or buyer information obtained from other sources. do. That is, the buyer information including the buyer's name, purchase history, and address is composed of a separate buyer database and a video is produced based on this.

It is simply a promotional video (the appearance of the product, how to use, etc.) for the goods sold by the seller, and each product information (how to use, material, quality, specifications, specifications, options, ratings, etc.) , Price information, payment information (cards, interest-free, cash payments, etc.) required for purchases, and seller information (contact numbers, address, etc.) to contact when you want to make a purchase and deliver each video. Only the information may be extracted from the buyer database to determine a delivery location, and in this case, the configuration of the video itself may include content similar to the broadcast contents broadcast in home shopping, and the storage medium storing the information may be extracted from the buyer information for each buyer. It is shipping to the address.

In addition, each product information related to the product (how to use, material, quality, specifications, specifications, options, ratings, etc.), price information and payment information (card, interest-free, cash payment, etc.) necessary for the purchase and purchase The seller's information (contact number, address, etc.) to be contacted at the time may be included in the video about the product and may be composed in any video form, or separated from the video file in the form of a text file based on a separate video time frame. It can also be configured. As a specific example of this, it may be configured in the form of a subtitle file of a foreign currency video, for example, a * .smi file.

Preferably, in the production of the final video, the price information is combined with different price information for each buyer for the same product according to the purchase history information of the buyer, and the final video is stored in a storage medium having a unique identifier for each buyer. It's a good idea to break it down by buyer. In other words, for a product with a lot of history for each buyer, the purchase price is suggested at a lower price, and the price difference for each buyer is managed by a unique identifier for each buyer. Different buyers can apply different selling prices. As a specific example of this, 1) in the production of a video for each buyer, the server generates an editing operation for separately generating graphic characters including different information for each buyer in the video about the product and inserting the same into the video about the product. 2) when the final video for each customer is produced, and 2) separate from the video file as described above and separately provided with a text file based on a separate video time frame, the text file is separately generated for each buyer. By storing the video file together with the video file in the storage medium, when the buyer plays the video file, the price information for each buyer can be displayed.

In addition, when the final video is produced, the buyer can quickly find the desired item, and in order to shorten the viewing time, preferably, the buyer information further includes information on the buyer's preferred product or product category. The server may include a video of a product corresponding to the preferred product or product category and information about each product, price information, payment information, and seller information of the product stored in the server (commodity video and product information). Generate the final video from the server by creating a video from the server or by placing the video about the product corresponding to the preferred product or the product category, and related product information, price information, payment information, and seller information prior to other products You can do that. Through this, the buyer can preferentially view a product of interest to him, thereby making it more convenient to purchase.

In addition, when the purchase history information is used in the server, the server may display a video of a product corresponding to a category of a product having a large number of purchases from the purchase history of the buyer, and information about each product and price thereof, stored in the server. A final video including the combination of the information, the payment information and the seller information is generated from the server, or a video about the product corresponding to the preferred product or the product category and related product information, price information, payment information and seller information May be arranged prior to other products to generate the final video from the server. Through this, even if the buyer does not input his / her own preference, the user prefers to watch the preferred product first according to his / her purchase history, thereby increasing interest and response to the video.

The final video thus produced is stored in a transportable form through a step of storing in a suitable video storage medium. The final video may be formed in a variety of known file types, which may be stored in a video file, avi, mpeg, divx, or the like. In addition, the storage medium may be directly transmitted through e-mail or another transmission method, and various known storage media may correspond to the storage media.

In another aspect, the present invention provides a video storage medium, characterized in that for storing the marketing video produced by the marketing video manufacturing method as described above, a variety of known storage media can be applied to the storage medium, Hard disks, USB memory, memory cards, and the like, and preferably, in consideration of ease of use and accessibility, video tapes (VHS, beta type, etc.), CDs, DVDs and the like are preferably used therein.

In addition, the present invention is to sell the product by receiving such a purchase when the buyer finds a product they want to purchase after watching the final video after the storage medium thus produced and stored is delivered to the buyer Provide sales methods. In other words, in the selling method of the present invention, in the selling method of delivering the ordered goods according to the order of the goods buyer, receiving the order and the delivery address information of the buyer watching the video storage medium and inputting them to the server; And delivering the order to the logistics database in charge of the delivery according to the order received, and notifying the delivery of the corresponding item according to the orderer's delivery information.

That is, after watching the final video, the buyer who finds a product they want to purchase makes an order using the seller information included in the video, which can be made online or offline, and offline by telephone. This can be used. The order received in this way includes the ordered goods and shipping information, which is entered into the server. According to the order received, the order is delivered to the logistics database in charge of the delivery, and the logistics team who receives the delivery of the corresponding goods according to the orderer's delivery information according to the order, and the actual delivery is made according to the notification. You lose.

Such a sales method of the present invention can be applied to the sale of a variety of known products, preferably applied to the sale of clothing, accessories, jewelry, handbags and the like.

According to the method for manufacturing a marketing video of the present invention, and a video storage medium manufactured by the same and a sales method using the same, the manufacturer and the buyer directly provide product information and purchase directly without having to purchase a product through the Internet or home shopping. The distribution structure is simplified, and there is an advantage that a price discount can be obtained.

In addition, there is no need to purchase products through the Internet or computers, so that the utilization of computers is low and the elderly are easily accessible, providing an effective marketing method for the elderly and the elderly. There is an advantage that information can be easily obtained without restriction of broadcasting time or accessible device.

In addition, in the case of a marketing method through video production, the seller can provide different customized product information and price information according to the purchasing customer, thereby providing customized marketing.

The present invention described above is not limited to the above-described embodiment and the accompanying drawings, and various modifications of those skilled in the art without departing from the spirit and scope of the present invention described in the claims below. And modifications are also included within the scope of the invention.

Claims (8)

Extracting, by the server, the buyer information from the buyer database storing the buyer information including the name, purchase history, and address of the buyer; Generating a final video including a combination of each product information, price information, payment information, and seller information related to the product stored in the server by receiving the extracted buyer information; And, And storing the generated final video in a storage medium. The method of claim 1, The price information is a combination of different price information for each buyer for the same product according to the purchase history information of the buyer in the video, the final video is stored in a storage medium having a unique identifier for each buyer is characterized by marketing How to make a video. The method of claim 1, The buyer information further includes information on a preferred product or a product category of a buyer, and the server includes a video about a product corresponding to the preferred product or a product category, and information on each product, price, and the like, stored in a server. Create a final video from the server by combining information, payment information, and seller information, or videos about products corresponding to the preferred product or product category, and related product information, price information, payment information, and seller information. Method of producing a marketing video, characterized in that to place prior to other products to generate a final video from the server. The method of claim 1, The server includes a combination of a video of a product corresponding to a category of a product having a high number of purchases from the purchase history of the buyer and information about each product, price, payment, and seller of the information stored in the server. The final video is created by generating the final video from the server or by placing the video about the product corresponding to the category of the product with the high number of purchases and related product information, price information, payment information, and seller information before other products. Marketing video production method characterized in that it is generated from. The video storage medium, characterized in that for storing the marketing video produced by the marketing video manufacturing method of any one of claims 1 to 4. The method of claim 5, The video storage medium is any one of a video tape, CD and DVD. In the sales method of delivering the goods ordered according to the order of the goods buyer, Receiving the order and shipping information of the buyer who watched the video storage medium of claim 5 and inputting the same to the server; And, And delivering the order to the logistics database in charge of the delivery according to the received order and notifying the delivery of the corresponding item in accordance with the delivery address information of the orderer. The method of claim 7, wherein The buyer's order is characterized in that the order online or over the phone.

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