KR20070081495A - Mobile auction service apparatus and method - Google Patents

Abstract

A device and a method for providing a mobile auction service are provided to enable a buyer and a seller to conveniently use the auction service, and enable the seller to exhibit auction goods without capturing/uploading an image of the auction goods to a PC or converting an image format by using a mobile terminal including a camera function. An auction goods database(210) stores auction goods sale information including information and sale options for the auction goods, and an auction goods image, which are received from a seller mobile terminal, captured through the camera function. An auction information database(220) stores buyer/bidding information received from a buyer mobile terminal. An auction manager(240) displays the auction goods sale information and the auction goods image to the buyer mobile terminal, and receives a bidding request from the buyer terminal. The auction manager determines a successful bidder based on the sale options and the bidding information, and pays a price for a auction good received from the successful bidder to the seller.

Description

Mobile Auction Service Apparatus and Method

1 is a schematic diagram of a mobile auction service system according to an embodiment of the present invention.

2 is a block diagram illustrating the auction server of FIG. 1 in more detail.

3 is a diagram illustrating an example of a main menu page of a mobile auction service according to the present invention.

4 is a flowchart of a mobile auction service method according to an embodiment of the present invention.

5 (a) to 5 (e) are diagrams showing an example of pages provided for auction product registration.

6 is a flowchart illustrating the auction product image registration step of FIG. 4 in more detail.

7 is a flowchart illustrating in more detail the bidding progress and the successful bidder determination step of FIG.

8 is a diagram illustrating an example of a page provided for a bid application, an immediate purchase request, a price bargain request, and the like, for an auction product.

9 (a) and 9 (b) are diagrams showing examples of pages through which a seller can check a bargain price and select whether or not to bargain.

Explanation of symbols on the main parts of the drawings

110: seller mobile communication terminal 120: buyer mobile communication terminal

200: auction server 210: auction product database

220: Bidding information database 230: Member information database

240: auction management unit 10: mobile communication network

The present invention relates to a mobile auction service apparatus and method.

In recent years, the rapid development of computer-related information and communication has not only drastically increased the efficiency of work, but also greatly changes our daily lives. For example, the purchase, sale, and barter of goods using Internet sites are gradually increasing, and the auction, which has been conducted only offline, provides advantages such as managing goods, overcoming time and space constraints, and convenient bidding and auction. The trend is to move toward the Internet.

However, in the conventional internet auction, the seller accesses the internet auction site by using a personal computer to register and post the auction object. Therefore, in the conventional Internet auction method, if a seller registers an image of an auction object, the seller first photographs the auction object using a digital camera, uploads the image to a personal computer, and then uploads the uploaded image to an auction site. There is a problem that a cumbersome process of converting and transmitting to a format is required.

On the other hand, in the conventional Internet auction, when the auction target items are registered on the auction site, a certain period of auction is posted, and the buyer accesses the auction site through the Internet, checks the posted auction target goods, and then bids on the items he wants to purchase. After the auction period, the buyer who bids the highest price receives the auction item.

Therefore, in the conventional Internet auction method, it takes a relatively long time until the successful bidding, the buyer has to go to the place where the personal computer is installed every time to check whether the highest bid was renewed after bidding, etc. In addition, the seller also had to go to the place where the personal computer is installed in order to exhibit the auction product has the problem of having to access the Internet.

The present invention has been made to solve the above problems, an object of the present invention to provide a mobile auction service apparatus and method for providing an auction service through a mobile communication network so that the user can be conveniently provided anytime, anywhere service It is about.

Mobile auction service apparatus according to the present invention for achieving the above object, through the auction product sales information and information on the auction product transmitted from the seller mobile communication terminal having a camera function and the selling option and the camera function An auction product database for maintaining a photographed auction product image, a bidding information database for maintaining bid application information including information on a buyer and a bid applied for bidding on the auction product through a buyer mobile communication terminal, and the The auction product sales information and auction product image maintained in the auction product database to be displayed on the buyer mobile communication terminal, receives a bid request from the buyer, and determines a successful bidder by a predetermined method based on the sale option and bid request information, Receive payment for auction products from the successful bidder Including the auction manager for the seller to pay.

Mobile auction service method according to the present invention for achieving the above object, auction product sales information, including auction product information and sales options from the seller mobile communication terminal having a camera function and the auction photographed through the camera function Registering a product image, transmitting and displaying the registered auction product sale information and an image to a buyer mobile communication terminal, receiving a bid request for the auction product from buyers, and among the buyers who have applied for bidding Determining a successful bidder by a method, and receiving payment for an auction product from the successful bidder and paying the auction product to the seller.

Here, in the registering step, a message including a callback URL for accessing a page for registering the auction product image is transmitted to the seller mobile communication terminal when the auction product image is received; And registering the auction product image on the auction product registration page.

The method may further include transmitting a message including a callback URL for accessing the final purchase confirmation page to the successful bidder, and receiving a final purchase confirmation on the final purchase confirmation page. Payment is preferably performed after the final purchase confirmation.

In addition, when the bid status inquiry is requested from the seller mobile communication terminal further comprises the step of providing the bid status information including the bidder's credit rating, and displaying the seller's credit rating in the auction product sales information desirable.

The method may further include requesting a bid limit for bidders having a predetermined credit rating or less from the seller mobile communication terminal, and removing the bidder for which the bid limit is requested from a successful bidder decision.

The method may further include notifying the bidder mobile communication terminal through a short message when the highest bid for the auction item is renewed.

In addition, when a price bargain is requested for the auction item from the bidder mobile communication terminal at a predetermined bargain price, notifying the seller mobile communication terminal in a message, and if the acceptance message is transmitted from the seller mobile communication terminal, the bargaining price. It is preferable to further include the step of determining the bidder presented as a successful bidder.

In addition, when the auction early closing is requested from the seller mobile communication terminal, it is preferable to further include the step of determining the bidder who presented the current highest bid as a successful bidder and early closing the auction.

The method may further include checking, by the seller, whether the bidder who presented the second highest bid as a new successful bidder if the successful bidder gives up the purchase, and determining the bidder who presented the next highest bidder as a new successful bidder. It is desirable to.

In addition, when the highest bid is renewed within a predetermined time before the auction closing time, it is preferable to extend the auction closing time by a predetermined time.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the present invention.

1 is a schematic diagram of a mobile auction service system according to an embodiment of the present invention.

Referring to FIG. 1, the mobile auction service system according to the present invention includes a seller mobile communication terminal 110, a buyer mobile communication terminal 120, a mobile communication network 10, and a mobile auction service device 200. ').

The seller mobile communication terminal 110 refers to a mobile communication terminal used by sellers who intend to exhibit and sell auction products through a mobile auction service provided by the auction server 200. The seller may use the seller mobile communication terminal 110 to transmit various information for using the mobile auction service according to the present invention to the auction server 200 and check the information transmitted from the auction server 200. Here, the auction product means a product that the seller intends to sell through the mobile auction service according to the present invention.

The buyer mobile communication terminal 120 refers to a mobile communication terminal used by buyers to purchase auction products through the mobile auction service provided by the auction server 200. The purchaser may transmit various information for using the mobile auction service according to the present invention to the auction server 200 using the purchaser mobile communication terminal 120 and check the information transmitted from the auction server 200.

In FIG. 1, only one seller mobile communication terminal and one buyer mobile communication terminal are displayed for convenience of description, but mobile communication terminals used by a plurality of sellers and buyers may access the auction server 200 through the mobile communication network 10. The seller and the buyer may each use the mobile auction service according to the present invention through their mobile communication terminal.

The seller mobile communication terminal 110 and the purchaser mobile communication terminal 120 according to the present invention use a short message service (SMS), a multimedia message service (MMS), a photomail service, etc. provided by the mobile communication network 10. The auction server 200 can exchange various information for the mobile auction. In particular, the seller mobile communication terminal 110 may have a camera function to shoot an auction product image as a still image or a video, and transmit the registration to the auction server 200 using an MMS or photomail service.

In addition, the seller and the buyer are connected to the auction server 200 through a WAP (Wireless Application Protocol) browser built in the mobile terminal (110, 120) to register the auction product, bidding, auction payment, auction product delivery You can check and enter various information on the WAP page.

The mobile communication network 10 includes a base transceiver station (not shown), a base station controller (not shown), a mobile switching center (not shown), and a visitor location register. (Not shown), Home Location Register (not shown), Short Message Service Center (not shown), Multimedia Message Service Center (not shown), Photomail Server (not shown) Is included), PDSN (Packet Data Serving Node) and WAP gateway (not shown).

The mobile communication network 10 interfaces a voice call between the seller mobile communication terminal 110 and the buyer mobile communication terminal 120, and is mobile between the seller and purchaser mobile communication terminals 110 and 120 and the auction server 200. Various information for auction can be exchanged using short message, multimedia message or photo mail. In addition, the mobile communication network 10 is connected to the auction server 200, the seller and buyer mobile communication terminal (110, 120) to perform auction product registration, bid application, auction payment, input information related to auction product delivery To interface.

The auction server 200 is connected to the seller and the buyer mobile communication terminal (110, 120) and the mobile communication network (10) to register auction products, request for bidding, determine the successful bidder to receive payment for the auction goods to the seller's account Make a deposit. The auction server 200 may perform a task of receiving the auction product price from the successful bidder and depositing the auction product price of the seller's account. For this, servers for processing a financial transaction of a bank, a credit card company, and a mobile communication company (mido Can be connected to

In more detail, the auction server 200 may include an auction product database 210, a bid information database 220, a member information database 230, and an auction manager 240 as shown in FIG. 2.

The auction product database 210 maintains the auction product sales information and auction product image registered from the seller through the WAP page provided by the auction management unit 240, and provides at the request of the auction management unit 240. Here, the auction product sales information includes information on the auction product and auction product sales options. The auction product sales information may include a product category, a product type (for example, new and used goods), a product name, a manufacturer, a purchase price of the product, and a seller description of the auction product. Auction product selling options may include an auction start price, auction start date, and immediate sale price.

The bidding information database 220 maintains information about the buyer and the bidding bid for the auction product through the WAP page provided by the auction management unit 240, and provides the request according to the auction management unit 340.

The member information database 230 maintains information on the credit ratings of sellers and buyers using the mobile auction service according to the present invention, and provides them at the request of the auction manager 240. Credit ratings of mobile auction service members (sellers, buyers) according to the present invention can be adjusted based on the number of auction products, the number of actual transactions, the number of violations. In the case of sellers, the cancellation and rejection of the sale, the entry of prohibited items, and the induction of direct transactions may be violations. In the case of buyers, the outstanding actions may be the violations such as unpaid payment, rejection of purchases, and induction of direct transactions.

The auction manager 240 connects the main menu page for the mobile auction service according to the present invention to the mobile communication terminal 110 or 120 when the seller or the bidder accesses the auction server 200 through the mobile communication terminals 110 and 120. To send and display. As shown in FIG. 3, the main menu page 310 may include a popular item view item 311, an auction item view item 312, a sale product registration item 313, and the like. It may also be included.

The auction manager 240 sequentially transmits the pages corresponding to the menu items selected by the seller or the buyer on the main menu page 310 to the mobile communication terminals 110 and 120 so that they are displayed and registered, auction application, auction price. The user receives information related to payment and auction product delivery, determines a successful bidder for the auction product, receives payment for the auction product, and deposits the money into the seller's account. The auction manager 240 will be described in more detail below.

4 is a flowchart illustrating a mobile auction service method according to an embodiment of the present invention.

1 to 4, first, the auction manager 240 receives auction product sales information from the seller mobile communication terminal 110 (S400).

Referring to FIG. 5 in more detail with reference to step S400, the auction management unit 240 when the seller selects the sale product registration item 313 on the main menu page 310, Figures 5 (a) to 5 (d). Pages (510, 520, 530, 540) for registering the sale product as shown in the sequentially displayed on the mobile terminal 110 to the category, manufacturer, date of purchase, date of purchase, etc. It registers in the auction product database by inputting information, sales options such as auction start date and immediate selling price.

Here, the auction manager 240 displays the page 550 on the mobile communication terminal 110 to check whether the auction product sales information as shown in FIG. After confirming that the auction product sales information is preferably implemented to register in the auction product database (210). In addition, the auction management unit 240 is preferably implemented so that the seller can select a function (for example, red name or bold font) to emphasize the products exhibited in the auction.

Next, the auction manager 240 receives the auction product image from the seller through a photo mail service or a multimedia message service (MMS) to register in the auction product database 210 (S410).

Referring to Figure 6, the auction product image registration step (S410) will be described in more detail. First, when the auction management unit 240 receives the auction product image from the seller through a photo mail service or a multimedia message service (MMS) (S411), the auction product image linked to the auction product sales information directly on the page for registration It is preferable to transmit a short message including a callback URL accessible to the seller mobile communication terminal 110 (S413).

Thereafter, when the seller requests auction product image registration by selecting the auction product image registration menu on the mobile auction service menu or accessing the auction product image registration page through a callback URL for accessing the auction product image registration page (S415), the auction The management unit 240 sequentially displays pages (not shown) for registering an auction product still image and sequentially displays pages (not shown) for registering an auction product still image from a seller or registering an auction product video. Auction product video can be registered from the seller (S417).

In the present embodiment, the auction product sales information is registered first, and then an example of registering an auction product image is described, but the present invention is not limited thereto. It is also possible to implement information so that it can be registered.

Next, after the auction product sales information registration step (S400) and auction product image information registration step (S410), the auction management unit 240 proceeds the auction for the auction product for a predetermined time and receives a bid request from buyers in a predetermined method The successful bidder is determined (S420). For example, the auction manager 240 may proceed with the auction for five days from the auction product registration and receive a bid request from the buyer. On the other hand, if there is an auction start time set as a selling option from the seller, the auction may proceed for 5 days from that time. Here, 5 days is just one example and may be changed by the mobile auction service operator according to the present invention.

Referring to Figure 7 will be described in more detail the bidding progress and successful bidder determination step (S420). First, the auction manager 240 receives the auction product to be purchased from the buyer (S4210). The auction management unit 240 may receive the auction product from the buyer through the following three methods, depending on the embodiment may be selected by the auction product through another method.

First, when a buyer selects a popular item view item 311 on the main menu page 310, the auction manager 240 displays a page (not shown) including a list of popular auction items to purchase from the buyer. Can be selected. The auction manager 240 may refer to the bid information database 220 so that the auction products are displayed in the list of popular auction products in the order of the current bidding order. Or, by including the planned products selected in advance by the mobile auction system operator in accordance with the present invention in the list of popular auction products or by including a planning product view item (not shown) in the main menu page 310 so that the list of planned products to be displayed separately can do. For example, if a kind of goods that are difficult to purchase on the market are exhibited, even if there are few bidding applications, the mobile auction system operator may preset the popular products and display them on the auction product list.

Second, when a buyer selects an auction product view item 312 on the main menu page 310, selects an intelligent search search, and inputs a keyword, the auction manager 240 lists the auction products corresponding to the keyword input from the buyer. Display a page (not shown) including the can be selected auction products from the buyer.

Third, when the buyer selects the auction product view item 312 on the main menu page 310, selects a category finder and then selects a product category on a page (not shown) for selecting a product category provided by the auction manager 240. In addition, the auction manager 240 may display a page (not shown) including a list of auction items corresponding to the product category selected by the buyer, and select the auction product from the buyer.

Next, the auction manager 240 displays a page 810 including menu items for selecting a bid application, an immediate purchase request, a price bargain request, etc. for the auction product as illustrated in FIG. 8. 120) and is selected by the buyer (S4220). Here, it is preferable to implement such that the sales information 815 of the auction product on the page 810. In addition, the auction management unit 240 preferably includes a seller credit rating 816 included in the auction product sales information with reference to the member information database 230.

When the buyer enters a bid amount he / she wants in the bid amount field 814 on the page 810 and selects the bidding item 811, the auction manager 240 includes information about the buyer who applied for the bidding and the bid. The bid application information is registered in the bid information database 220 (S4230).

Here, the auction manager 240 preferably extends the auction closing time by a predetermined time when there is a new bid application within a predetermined time before the auction closing time. As a result, the seller has a chance to sell the auction product at a higher amount, and the buyer has the opportunity to apply for a bid without being chased at the auction closing time.

On the other hand, the auction management unit 240, if the highest bid for the auction item was renewed during the auction (S4231: Y), notification of the maximum bid was renewed through a short message to the mobile terminal of the bidder applied for the highest bid notification service (S4232). According to the embodiment, all the buyers who applied for bidding may be notified that the maximum bid has been renewed.

In addition, when auction progress status information inquiry is requested from the seller mobile communication terminal 110 during the auction (S4233: Y), the auction manager 240 transmits and displays a page including auction progress status information. Here, the auction progress information includes the name of the auction product, the current highest bid, the time remaining until the auction closed, bidder status information.

After that, when the seller checks the auction progress status information and satisfies the current highest bid and requests early auction closing (S4234), the auction manager 240 determines a bidder who presents the current highest bid as a successful bidder (S4235).

In addition, when the bidder status information inquiry is requested during the auction process (S4236: Y), the auction manager 240 transmits and displays a page including the bidder status information. Here, the bidder status information includes the bidder's bid amount, credit rating. Thereafter, the seller may check the bidder status information and request a bid limit for bidders having a predetermined credit level or less (S4237).

If the buyer selects the item 812 to buy immediately in step S4220, the auction manager 240 determines a buyer who applied for an immediate purchase as a successful bidder (S4240).

In step S4220, when the buyer selects a bargain item 813 and inputs a predetermined bargain price to request a bargain for the auction item, the auction manager 240 notifies the seller that the bargain is requested in a short message. (S4251). Here, the short message transmitted to the seller includes a callback that directly accesses pages 910 and 920 for checking bargaining prices as shown in FIGS. 9A and 9B and determining whether to accept the price bargain. It is preferable to include the URL. After that, when the seller accepts the price bargain (S4253), the auction manager 240 determines the buyer who requested the price bargain as the successful bidder (S4255).

On the other hand, when it is time to close the auction without determining the successful bidder due to immediate purchase, bargaining, or early closing request (S4238: Y), the auction manager 240 bids the bidder who presents the highest bid among the bids presented until the auction closes. Determine (S4239). However, in the case of requesting a bid limit for a buyer having a predetermined credit rating or less from the seller in step S4234, the buyer is excluded from the decision of the successful bidder.

Thereafter, the auction manager 240 may notify the successful bidder through the short message that the successful bidder has been determined as the successful bidder (S430). However, when the successful bidder is determined by the immediate purchase, it is preferable to display a page indicating that the successful bidder has been decided on the buyer mobile communication terminal 120.

Next, the auction manager 240 receives the auction product price from the successful bidder and receives the delivery request information (S440). Payment for auction products may be made by various methods such as cyber money, credit card, bank transfer, mobile phone bill sum, bank account deposit, and the like. The auction request information may include an auction goods delivery address, contact information, and the like.

On the other hand, when the auction manager 240 gives up the purchase without paying the auction product, the auction manager 240 confirms from the seller whether the bidder who presented the next highest bid is selected as a new successful bidder, and when the seller accepts the difference, The bidder who provided the bid may be newly determined as a successful bidder. As a result, the seller can shorten the selling period of the product by immediately selling the auction product without having to re-enter the auction product.

Thereafter, the auction manager 240 transmits a short message requesting delivery of the auction product to the seller mobile communication terminal 110 (S450). The delivery request short message may preferably include a callback URL for directly accessing a page (not shown) for confirming delivery request information.

Next, when the seller checks the delivery request information and delivers the auction product to the successful bidder, and enters the delivery information for the delivery date, the courier, etc. that delivered the auction product on a page for delivery information (not shown) (S460), the auction The management unit 240 transmits a short message notifying delivery completion to the successful bidder mobile communication terminal 120 (S470). The short message transmitted in step S470 may preferably include a callback URL that allows the successful bidder to directly access a page for confirming the final purchase of the auction product.

Thereafter, the auction management unit 240 confirms that the successful bidder has been delivered auction products and determines the final purchase on the page (not shown) for the final purchase decision (S480). In this step, the successful bidder may directly access the final purchase confirmation page through the callback URL included in the short message transmitted in S470 to check whether the final purchase is made. Thereafter, the auction manager 240 deposits the auction product price to the seller's account when the successful bidder makes a final purchase decision (S490).

As a result, the buyer can solve the anxiety caused by failing to confirm the product status and the seller's credit in advance and make a purchase decision, and can purchase the auction product with confidence.

On the other hand, the auction manager 240 may pay a predetermined cyber money to the seller and the buyer for the use of other mobile auction services, such as membership registration, sale or purchase of auction products, introducing friends. Here, introducing friends refers to sending a short message including a callback URL for accessing the membership of the mobile auction service according to the present invention to a friend to induce membership. In addition, the auction management unit 240 may induce the seller and the buyer to participate in the event auction or instant giveaway game only by using the cyber money to induce more active use of the service according to the present invention. Here, the event auction refers to an auction in which an operator providing a mobile auction service according to the present invention provides an auction product and determines a successful bid price at or below a predetermined price (eg, half the market price). The instant prize game refers to a game in which a service user can instantly check whether a prize is won by a predetermined game. Meanwhile, the types of cyber money that can participate in event auctions and instant prize games can be different.

As described above, according to the present invention, there is an advantage that the seller and the buyer can use the auction service without restrictions on time and place.

In addition, the seller has the advantage that the auction product can be exhibited without the cumbersome process of uploading to the personal computer or converting to a predetermined format after photographing the auction product image through the mobile terminal with a camera function.

In addition, by notifying the buyer through a short message when the bidding price is renewed, there is an advantage of reducing the inconvenience of the buyer who has to access the auction service site from time to time until the auction ends to check the bidding status.

In addition, the seller has an advantage that can prevent the auction is banned by abandoning the purchase after presenting a ridiculously high bid by limiting the bidding if the buyer's credit rating is less than a predetermined rating.

In addition, the seller has the advantage of shortening the selling period of the product by selecting the buyer who presented the next highest bid as a successful bidder and selling the auction product without re-exhibiting.

In addition, the buyer has the advantage of reducing the risk of the transaction by checking the credit rating of the seller during the auction and participating in the auction.

In addition, by the auction closing time extension function, the seller has the opportunity to sell the auction product at a higher amount, the buyer has the advantage that can afford to apply for bidding without being chased by the auction closing time.

In addition, although the preferred embodiment of the present invention has been shown and described above, the present invention is not limited to the above-described specific embodiment, the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or the prospect of the present invention.

Claims (20)

Registering auction product sales information including auction product information and selling options and an auction product image photographed through the camera function from a seller mobile communication terminal having a camera function; Transmitting and displaying the registered auction product sale information and an image to a buyer mobile communication terminal and receiving a bid application for the auction product from buyers; Determining a successful bidder by a predetermined method among buyers who have applied for bidding; And, Receiving payment for the auction product from the successful bidder and paying the seller; Mobile auction service method comprising a. The method of claim 1, The registration step, When the auction product image is received, transmitting a message including a callback URL for accessing a page for registering the auction product image to the seller mobile communication terminal; And, Registering the auction product image on the auction product image registration page; Mobile auction service method comprising a. The method of claim 1, Transmitting a message including a callback URL for accessing a page for confirming a final purchase to the successful bidder; And, Receiving a final purchase confirmation on the final purchase confirmation page; More, Mobile auction service method characterized in that the payment for the auction product is performed after the final purchase confirmation. The method of claim 1, Providing the bid status information including the bidder's credit rating when the bid status inquiry is requested from the seller mobile communication terminal; More, Mobile auction service method characterized in that the display including the seller's credit rating in the auction product sales information. The method of claim 4, wherein Receiving a request for bidding for a bidder below a predetermined credit rating from the seller mobile communication terminal; More, Mobile bidding service method characterized in that the bidder is requested to exclude from the bidder decision. The method of claim 1, Notifying the bidder mobile communication terminal through a short message when the highest bid for the auction item is renewed; Mobile auction service method characterized in that it further comprises. The method of claim 1, Notifying the seller mobile communication terminal in a message when a price bargain is requested from the bidder mobile communication terminal at a predetermined bargain price; And, Determining a bidder who offers the bargaining price as a successful bidder when an acceptance message is transmitted from the seller mobile communication terminal; Mobile auction service method characterized in that it further comprises. The method of claim 1, Determining a bidder who presents the current highest bid as a successful bidder when the auction early closing is requested from the seller mobile communication terminal and early closing the auction; Mobile auction service method characterized in that it further comprises. The method of claim 1, Confirming, by the seller, whether or not the bidder who presented the next highest bid as the new successful bidder is selected when the successful bidder gives up the purchase; And, Determining a bidder who presented the second higher bid as a new successful bidder; Mobile auction service method characterized in that it further comprises. The method of claim 1, Mobile auction service method characterized in that the auction closing time is extended for a predetermined time when the maximum bid is renewed within a predetermined time before the auction closing time. In the mobile auction service device, An auction product database for storing auction product sales information including information on auction products and sales options, transmitted from a seller mobile communication terminal having a camera function, and an auction product image photographed through the camera function; A bidding information database for maintaining bidding request information including information on a buyer who applied for bidding on the auction product and a bidding through a buyer mobile communication terminal; And, Display the auction product sales information and auction product image maintained in the auction product database on the buyer mobile communication terminal, receive a bid request from the buyer, determine a successful bidder by a predetermined method based on the sale option and the bid application information. An auction management unit receiving payment for the auction product from the successful bidder and paying the seller; Mobile auction service device comprising a. The method of claim 11, The auction management unit, When the auction product image is received from the seller mobile communication terminal, a message including a callback (Callback) URL that can directly access the page for registering the auction product image is characterized in that it is transmitted to the seller mobile communication terminal Mobile Auction Service Device. The method of claim 11, A member information database that maintains information about the credit ratings of the seller and the buyer; More, The auction management unit, The seller's credit rating is included in the auction product sales information, and when the bid status inquiry is requested from the seller's mobile communication terminal, the bid status information is provided including the buyer's credit rating. Mobile Auction Service Device. The method of claim 13, The auction management unit, The mobile auction service device, characterized in that the bidder for the bid limit is excluded from the decision of the successful bidder, when a bid limit is requested from the seller mobile communication terminal for a buyer having a predetermined credit rating or less. The method of claim 11, The auction management unit, The mobile auction service device, characterized in that notified via a short message to the purchaser mobile communication terminal when the maximum bid for the auction item is renewed. The method of claim 11, The auction management unit, Informing the seller that a price bargain is requested at a predetermined bargain price from the buyer mobile communication terminal at a predetermined bargain price, and if the seller accepts the request for bargain, determining the buyer who presented the bargain price as a successful bidder. Mobile auction service device, characterized in that. The method of claim 11, The auction management unit, When the auction progress status inquiry is requested from the seller mobile communication terminal, the auction progress status information for the auction product is transmitted. When the auction early closing request is requested from the seller, the buyer presenting the current highest bid is determined as a successful bidder. Mobile auction service device characterized in that the early closing. The method of claim 11, The auction management unit, And confirming with the seller whether the successful bidder gives up a purchase and decides a new successful bidder as a new successful bidder. The method of claim 11, The auction management unit, Mobile auction service device, characterized in that for extending the predetermined time auction closing time when the maximum bid within a predetermined time before the auction closing time. The method of claim 11, The auction management unit, Pay a predetermined cyber money to the seller and the buyer in accordance with the mobile auction service use behavior, including membership registration, auction product sales / purchases and friends introduction, and use the predetermined cyber money for event auctions and instant prize games Mobile auction service device, characterized in that to participate.

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